Our repeat investment rate, which refer to the value of new transactions made by our active clients in an indicated period divided by the value of their previously purchased products that reached maturity in the same period, remained at a high level of 76.7%, 80.8% and 82.0% for the years ended June 30, 2021, 2022 and 2023, respectively.
Our Relationship Managers and Client Services
Relationship Managers
We have a highly selective distribution team of approximately 1,783 relationship managers as of June 30, 2023. A majority of our relationship managers have more than five years of working experience in relevant industries and possess professional certifications such as CFP, CFA and qualifications required for funds, insurance and securities businesses in China. Most of our relationship managers had served VIP clients at commercial banks before joining us, and came to us with a portable client base.
Our relationship manager team has also been highly productive. The productivity of our relationship manager team, as measured by transaction value per relationship manager for our wealth management services, were RMB52.4 million, RMB49.4 million and RMB42.3 million (US$6.1 million) for the years ended June 30, 2021, 2022 and 2023, respectively. Our relationship manager team remains stable, in comparison to our competitors. The turnover rate of our elite segment of relationship managers, which means those who contributed 60% of our total net revenue in 2021, 2022 and 2023, was between 1% and 6% in those three years.
The compensation package of our relationship managers is a combination of base salary and performance-based commissions. The performance-based commission of a relationship manager mainly depends on (i) the total transaction value achieved, (ii) the number of clients he or she covers, and (iii) compliance with internal guidelines and laws and regulations.
Client Services
To provide quality and customized services to our HNWI clients, our relationship managers meet potential clients individually to evaluate their risk profiles, identify their investment objectives and create customized investment strategies. We have a broad range of products for our relationship managers and clients to choose from in order to develop customized portfolios. To ensure that highly professional investment advice is delivered to the client, each client is served by a service unit that is led by one relationship manager and supported by two to three specialists with expertise in asset allocation advisory, tax, insurance and succession planning.
For the year ended June 30, 2023, we had 46,627 active clients, representing an increase of 6.5% of active clients from the year ended June 30, 2022.
We segment our clients into tiers, in order to tailor our value propositions and increase our wallet shares by migrating clients upward. The three main-tiers are branded as “Treasure”, “Diamond” and “Black Diamond”, which are then divided into sub-tiers called “White Gold”. “Rose Gold”, “Platinum”, “White Diamond”, “Yellow Diamond”, “Gold Diamond” and “Black Diamond”, based on the amount of invested assets per client. We offer differentiated privileges and value-added services to these client tiers, including investor education curriculum, Next-Gen programs, health management services, lifestyle offerings, philanthropic advisory and services for clients’ family businesses. For higher tiers, we provide sophisticated services including, among others, fiduciary advisory, succession planning and second citizenship planning.
We have also launched specialized client programs tailored to specific client clusters, such as, among others, female clients in ultra-high-net-worth families, entrepreneurial patriarchs and matriarchs, younger generation ready to take charge of family businesses, and senior professionals. Our tailored services have been well received by these client clusters.
These segmentation and tailoring are made possible by our robust KYC process whereby we, in addition to the normal client due diligence and profiling, gain deeper understanding of clients’ families, analyze lifecycle events, and anticipate client needs.