through integrated communications strategies. Ms. Thomas Morgan is also a founder of Time’s Up, serves on the Entertainment Leadership Board at Children's Hospital Los Angeles and is a member of the Academy of Motion Picture Arts and Sciences. Prior to Sunshine Sachs, she held titles at Miramax Films and Nike Communications, a luxury goods PR firm. Ms. Thomas Morgan holds a Bachelor’s Degree in Marketing, French and Communications from the Boston College Carrol School of Management.
Our Sponsor
Our sponsor is PB Management, comprised of Greycroft Partners VI, L.P., a venture capital fund managed by Greycroft, and Katherine Power, our Chief Executive Officer.
Greycroft is a venture capital firm based in Los Angeles and New York with over $2 billion in total capital commitments from 200+ portfolio companies across its early-stage and growth strategies. Our sponsor is managed by Dana Settle, as the representative of Greycroft, and Katherine Power. Ms. Settle is a founding partner and director of Greycroft. Greycroft has an extensive, global network of consumer, media, retail, and technology industry connections that empowers entrepreneurs to build best-in-class businesses, execute on their visions, and drive sustainable, long-term growth. Greycroft seeks investments across multiple stages, from seed to growth, with strong founding teams, large potential markets, and highly engaged customers. The firm has robust platform capabilities to support the emerging growth companies it backs in their development of talent management, operations, go-to-market, and corporate governance. Greycroft has invested in consumer-focused portfolio companies such as 11 Honoré, Acorns, Anine Bing, Avaline, BaubleBar, Bumble, Candid Co., Cotopaxi, Cuyana, Goop, Happiest Baby, Hubble, Keeps, Penrose Hill, Thrive Market and Versed. They have a track record of value creation with exits including the IPO of the RealReal (NASDAQ: REAL) and Yeahka (9923.HK), as well as the sale of Shipt to Target, sale of Segment to Twilio, sale of Plated to Albertsons, sale of Trunk Club to Nordstrom, sale of Maker Studios to Disney, and the sale of AwesomenessTV to DreamWorks.
The past performance by Greycroft, members of our management team and our sponsor group and their respective affiliates is not a guarantee either (1) that we will be able to identify a suitable candidate for our initial business combination or (2) of success with respect to any business combination we may consummate. You should not rely on the historical record of Greycroft, members of our management team or our sponsor group, or their respective affiliates or any related investment’s performance, as indicative of our future performance of an investment in the company or the returns the company will, or is likely to, generate going forward.
Business Strategy
Our objective is to create a modern consumer holding company that is digitally native, data-led, and community-driven with differentiated strength in direct-to-consumer e-commerce as well as traditional retail. Our brands will be rooted in social and environmental responsibility, reflecting the values that today’s consumers demand. We believe this modern approach will create long-term value for our shareholders.
In our selection process, we will leverage our management team’s network, expertise, and proven deal execution capabilities to identify and complete the initial business combination with targets in the consumer sector, including but not limited to beauty, wellness, and other next-generation lifestyle brands and companies.
We believe our collective team has a proven record of:
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Building successful brands for next-generation consumers who are currently underserved by existing businesses and platforms;
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Identifying and investing behind brands and businesses that are data-led, technology-enabled, and disruptive;
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Developing and managing growth-oriented companies by defining and executing against compelling business strategies;
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Executing complex transactions across various market cycles and geographies;
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Building long-term, productive partnerships with entrepreneurs and identifying, mentoring, and recruiting world-class talent;