Coyne Jeffrey B

Date	Company	Security	Transaction	Code	Indirect	10b5-1	$Price	#Shares	$Value	#Remaining
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Payment of exercise	Dispose F	No	No	12.37	3,274	40.50 k	253,609
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Payment of exercise	Dispose F	No	No	12.37	3,762	46.54 k	256,883
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Payment of exercise	Dispose F	No	No	12.37	3,317	41.03 k	260,645
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Option exercise	Acquire M	No	No	0	6,544	0.00	263,962
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Payment of exercise	Dispose F	No	No	12.37	258	3.19 k	257,418
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Option exercise	Acquire M	No	No	0	509	0.00	257,676
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Payment of exercise	Dispose F	No	No	12.37	692	8.56 k	257,167
15 Nov 24	MAX MediaAlpha	Class A Common Stock	Option exercise	Acquire M	No	No	0	1,365	0.00	257,859
15 Nov 24	MAX MediaAlpha	RSU Class A Common Stock	Option exercise	Dispose M	No	No	0	6,544	0.00	32,719
15 Nov 24	MAX MediaAlpha	RSU Class A Common Stock	Option exercise	Dispose M	No	No	0	509	0.00	1,529

Data from 3, 4 and 5 filings. Values as filed, not updated for current price.