J.P. Thanks
to can look we we our activity. sort any the as we're discern as closely that QX, trends both So as for industry patterns monitoring customer well of
a period of want U-shape, We that sustained to a pre-COVID the shape you That to return really longer lows to is automotive W-shape, a before industry or vehicles whatever levels. expect speaks entering anticipate choose.
everywhere. strong nearly on can new really as much of incentives, as over helping see Homeland Security OEMs rates essential either restrictions to and We Department classified to trying or online an of also the cars the them as as that auto car vehicle OEM at dealership dealerships. really weeks. Now sales be couple financing the bought see really really are sales sales support stabilize possible. the last service, low has loosened We state
is in context, March the last our So our pandemic initial certainly around we given we we we're a in thinking better business this were from year. broader than thought would while industry since place down where be
held I stabilize up our in of reach suspend results at mean entering and anticipated. dealers to status worst-case the with began not better than lead retail end we Our volumes initially of OEM April scenario April. have number did us really the
is this for agency well spend perspective actually reason April. relationships roughly that month I'm clients. talked our These peak direct Just talking on this retail margin second as when during some past, XX%. as end, in I'm week top the of talking But improved the dealer about XXX suspense relationships, and by status about by highest really the this, was we some are it The matters, really relationships. about status. our
it has coming really really the actually last was weeks. of and that stabilized peaked to for see it down and couple back over good So us been
not with At and consumer We XX% unemployment know, stage, we our make certain XX% undeniable down is We confidence. does pre-COVID not to certainly the volumes must yet. anywhere levels. increasing contend from macroeconomic a woods going still that the that be industry of to this estimate factors, however, trend and out from X-month that numbers declining are including
discounting As really would we inflate deep that any other or in our volumes. engaging artificially aren't measures
sticking with we're since in not price. the right a The propensity is next willing consumers clients better strength reality our delivering clients, translate the purchase and because Also, sales vehicle that to high-quality taking that with Now car fewer on leads volumes our because full clicks a align capacity our far running lower to days. there a sales. stance this are firm at for have now. and to we're of current ones to commitment core It's XX they're higher isn't certainly
let deliver our isn't to going customers believe not again. we pre-COVID. can did So amount as of that same high-quality pricing we're leads we the This about
sales consumer and It's our respectful clients' about real current capacity. being demand of
this We improved materially the in back Our March month. hit the of internal they further of rates and a deteriorate half early in saw actually supports lead and close data stabilized low before half then the April positioning. of by end the
approach clients. and actually optimizing our So pulling that good about sell product we the we of our proactively feel we stabilize the that we've to the some campaigns, offering because we're our think to by out that of helping overall pretty quality core taken volume
current and said, consumers while and recovery, end still for prepare of that's OEM reflect. market customers what helping are we're fewer many post dealer our that the retail our know COVID All there volumes we today,
current As in operational to continue are their months. with needs the the to auto media we're changes coming packages consumer aligned work macroeconomic for of to we sure all behavior, business going follow closely customers and make both their that our the and with industry evolving
what is we which we quality While and products the ultimately goal. a predict and know delivering can't we will with broader quality the economy, will continue in that happen service that partnership,
of And has manufacturer the to of this to note and out network begin retail of separate into OEM entire terminate lead in transitioning its program on its process one decided marketing OEM signing our a program. program. our of dealers third-party We're customers to COVID-XX, unrelated our based
corporate story, Just to resell we those leads sell and leads program. products those the OEMs for their AutoWeb then a redistribute dealers to to that of as newer or clicks part
sell also to directly through our we program. dealers However, leads retail
about and So the the X% lead over going these But this OEM short, selling This revenue. for instead impact will as OEM. now of our directly the in begin dealers will volumes short-term our through clicks we margins of as accounted we OEM higher to program. benefit retail that believe sales will and it we a materially than are network, the with far rebuild gross business long our the channel medium more term, profitable it's in
COVID on this or are in good ago a again, about OEM transition this fertile so some bit into pre-COVID. we because month as process. of enrollment terms a our saw But retail of a dealer We little to us us this for the down making see revenue. progress slowed we revenue comment opportunity
aside, Now improve to to as past, the clicks I've both leads we mix sales retail for more this an transition leads. OEM our dealers of consistently strategy advertisers. have channel near leads endemic to COVID-XX directly dealer to plays program stated The and work more in clicks selling continue by that from a or to program manufacturer's for into retail into and endemic
pricing more endemic this selling demand the what to clicks times higher Now towards current we non-endemic is work advertisers. on advertisers as eight that when will XX audience side, believe be mix their near increasing of environment, must that and we to to the to in even see than often we continue targeted and endemic clicks
As a have short- business, a make benefiting closing long-term we're lean, organization. work across and AutoWeb in efficient put thought, our to both flexible from and we
The believe and road have our helped really as comfortable they clients, prepare cost the With us ahead. two latest us, both the support and helped information taken the to past new trends environment that years over we us and and position team OEM navigate few dealers even initiatives this we our the current really and past support a the for available in are recovery. for months our we've
our that and it's sheet liquidity, business As through in see J.P. XXXX. the believe present trends we going to balance mentioned us hold, earlier, if
our So that's with end of the remarks. prepared that,
so we're open it And for up I to think now. going questions
for So please? you open operator, can it questions, up