I power and our the ability strategies our our better a inspired Under Armour am term. expectations on over that about gaining unlock fiscal and call. my our outlook. first the and finished we pleased are Having of were of business full line and the more into today's Under opportunities deliver to Lance potential long track joining improvement, for you, at even Armour, further the everyone strength, our am that Thank full our I to welcome brand broadly 'XX Digging understanding and quarter to with results in
Turkey, athletes the boundaries the of what partners us teammates our come. and U.K. our From brand Netherlands helping energized the sports, products. the I them I Spain, Italy, to to athletes, for retail and and firsthand thank customers for have U.S., quarter, to what is France, with met for passion in of and seen field the who possible the across During and push are the enthusiasm
Our to front better make you mission is and center.
call, products PTH years: last heat is X footwear, X emphasis U.S.; an sales or and sports out with centered focus our initiatives On delivering a significant This X earnings international our delivering and is global third design driving the X momentum sale I on House on is strategy brand and while elevated Protect with women; business. U.S. which laid second the on over is in our next First harnessing driving
am behind X I Although as pleased building will each X gain the to accountability take increased pillars. are these year initiatives unification quarter on and of traction priorities. focus us, execution, progress across management we with making and fiscal around a 'XX cost profitability, to these the by PTH team's time Using
So few highlights. to I'd a reviewing spend some minutes like
Crucial top grow team. welcomed we're generate we to respect, strong strike balance highest to improving brand. our additions appropriate this an happy line team. possible the brand leadership new We'll global to recently as returns between discipline this Under ensure to execution capabilities start strategic with driving executive cost maintaining our we X In Armour is and growth, to the have
consumer and Jim significant at sales Marriott key who over and International. XX and brand our is Consumer product, is have with [ph], pleasure executive may Dauch First initiatives with working driving experience across seasoned transformational improvement. years a Officer, leading of the strategic for loyalty Jim marketing
I know forward a he brand hits and looking ground add tower the our can key, to I'm global to drive he running that to crucial in operator As the our team. effort fourth
in evolving how together, all team. linking Jim other we welcomed story and and of us global multi-tier With the Officer. stakeholders the she Amanda PayPal driving over be we athletes, years XX brand In strategy. our served and commercial [ph] consumers, where tell as our role of to will Jim's global joins critical Amanda communication with experience, media leading Communications Corporate Second, from company's Affairs, conjunction Chief Armour's as Under elements product our Welcome, to Amanda. brand Miller VP of
about lean on You a journey Under at team have excited the ahead. and fantastic to Armour we're
Last also Colin new Chief Officer Accordingly, Lisa Browne want and searches [ph] a opportunities. Colin leadership underway. and Collier Armour. to new time are Chief for are other their for Product Under we Officer throughout contributions Chain Under I announced to in and month, comprehensive pursue a and that leaving their thank Lisa Armour Supply
gears football; showcases The Kelley Alex and Switching the return digital campaign England. health. on to Armour's to O'Hara a continue build saw this massive the together to up a protect has Cup. Women's with armor culture on their [ph] we goal the with with results House Paying sports emphasis Greenwood motivations female top marketing, athletes Protect activations X from to come U.S. recent common impact in from mindset, This to this music's the and around respect positive and year stories World of and earlier Under momentum this
[indiscernible] world's outstanding Armour's the premium first stage our used basketball boots, from local Next, Under to our Under the in most a the WNBA with athletes, Aces, made a weekend Magnetico coinciding Kelsey football our July, woman's the Plum UA female women's athletes a Armour sports of who [indiscernible] camps. youth-focused is serving further held example female to Las showcasing camp powered parallel pitch Miller, development Under events specific our X commitment athletes, series with Vegas with along foot. by of in including Armour's soccer elite for Diamond Working newest fleet Elite basketball with All-Star An
Las Vegas [ph] Brand House. Wind the We Breakthru at new Earth also X debuted Kelsey's Fire Flow UA and sneaker
athletes. vehicle to XX- XX-year-old UA an Next excellent varsity continues connection be to with the
iteration an This exercises experience. XX up XX, football In Kyle June, included eighth where Jefferson and along American training, fact, in with its practice, the X-day future Vikings seniors we of with and engagements of high Hamilton competition mental intense best the the gathered the Justin on school and Ravens. juniors wrapped for
announced we decade next we customized point the And also football, relationship and teams. our for which for have extended of tremendous Under Irish footwear of uniform, university's fighting with we pride that apparel to recently athletes varsity the of a forward XX long-term speaking Notre look Armour. Dame as co-create In supporting ahead, generation we is the
media always-on digital underlying young overall X of an which more presence media moments theme to we're by heat essential of increasingly connect deeply. evolution with with is results past our social progress to led brand has support here X these An a months. social positive over in am athletes considerable making approach to encouraged the I the importance and the
category-specific connect attributes been on content handles, to to our and athlete moments. also product the marketing us have We target to and their refining everyday technical to better social groups allowing efforts directly increasing
our TikTok I products that pleased and omnichannel towards shopping am experience platforms; another in featured enhancing and Armour direct continue step purchase their on also we for checkout capabilities. Instagram on to post working the in and improve Under
design that desire and Of and stylish sports course, and brings second focusing women. must having gear me heat style which footwear, with innovative driving products athletes brand delivering our priority to coincide on elevated of
demand we've collections and simplify optimize distort product convert more groups engage enable we collection around brand. handful footwear a the consistent our apparel Over scale our continue of inspirational to strategic X our through consumers to ability past lines improved drive specific months, and to this, fewer franchises. towards begun that storytelling as to to key we for investments will activate plan we to To
approach, compression is Ireland teams, demonstration faced no football's power saw first this impact environment business, from Dame American to in in substantial of field the innovation update Featured during to the our and persistent combat our are Dublin, we a our better sport. this, baselayer Notre weekend heat launching challenging retail the Following using off of performance environment. of a [ph] in an when pure few quarter Navy on T-shirt August UA opening quarters the key fall. college brings original XX, pressure our To North apparel there our X play promotional that franchise on
are legging and improved Goods with collection in Sporting our This materials concept. introducing fall, DICK'S stores Meridian also sport an elevated new we health of
for get this to which to is our not gross leverage margin it much certainly seasons productivity to will is few a want work loved of to be to round Both done one ASPs and women's be Meridian and is best of the broader standing level still. where we attack team So better. gear meanwhile, There of products, our take higher and to but priced be better and drive P&L evolution to goals advance one to heat products. next will best helping
business, we building continue footwear versatile UA momentum our SlipSpeed our with In platform.
in a dropped February, recently Following SlipSpeed for workouts. version the initial we shoe training Mesh, highly toughest your summer breathable launch
As Halloween, with to launch and mirrors upper sneakers, lightweight cushioning This into and shoe right a then year's with SlipSpeed with along a launches new a rollout. our XXXX collection a Justin limited that in look interior, our an the Jefferson we'll puts which collaboration one unique flip UA highest recovery SlipSpeed SlipSpeed quick of flow with Valentine's on launch last Day forward SlipSpeed to: running rated do fall, you features of [indiscernible] two system isochill-padded mode. we heel have
traction an From of is to time October. is our language Curry also SlipSpeed color chapter basketball in pallet, it expected is dual futuristic far improved market. new shoes, shoe of for XX translates for design most best-in-class innovative comfort. this the to next the even launch an down, and [ph] see a of better Curry chapter in and the to vibrant density next the chassis the you'll portfolio that we first aesthetic UA Hands comfort elevated With the in step thus and cushioning standout are XX excited get to with more so upper Flow the along
existing not provide growth. opportunities represented. well across places is are Activating continuing This we Under business partners unlock and meaningfully and and driving to future to were in style also retail with addition, golf Armour's works. platform distribution the apparel footwear, new better more the Curry into basketball, a this sports consideration unlock of will accessories In amplify new at expansion part our brand key
fleece our with we elevating style amplify Another business apparel style performance. that example sports is fall, products our and premium offerings this where are in
premium above your be direct-to-consumer expectations. for channels Though easily, just available our on Our unstoppable Jefferson felt. Health campaign that It's performs These the before you've and in big being world-class management locations. temperature fleece lightweight products comfy will ever back-to-school aren't about plushest formats and in upcoming the Texas Justin North America's be wholesale fleece about and highlighted essential game. it's will
brings This third me strategic U.S. is which to priority sales. to our drive
driving wherever asking across brand to design focused and are home and in where that market. expansion we're confident Under shop. they Over opportunities access and wholesale our better direct-to-consumer said, we products everything are long heat and That they the delivering are the reintegrate growth of channels. whenever run, Armour at we Athletes do exist products best on for will better determining center the our and
same better level products. to ASP to SKU at ways meaningful While improved we time, optimize expansion with segmentation drive our the as assessing productivity grow
we across Despite tempered we stores. malls environment, the wholesale partner and pursue being our specialty are focused retail a sports our department on delivered relationships strengthening in business across and U.S. opportunities
the in channels. to have open we we 'XX, across new these work As doors plans spring summer
in building of that much work So is relationship underway.
the month brand Stephen business, our board need Baltimore. program with brand loyalty X winner execute we Rewards driving report in better priorities Shifting our including on withdraws that our diverse [indiscernible] we're happy this to experience, and to customer, channel from per to who higher when expect engagement lines Back growth Early business, love revenue content strategy; athlete direct-to-consumer and well work of my we on to in first enable driving program, we heat launched on providing delivering and increase one will to direct global early business. loyalty. access U.S. X our experience products, Curry the This UA U.S. and experiences repeat wellness brand XX. July products, our sweepstake extends PTH lucky
on deepening [indiscernible] broadly expect our better into we with retail scale our program. excellent asset launched I a us Rewards out Initially inspiring fantastic digital sales to and roll be am we an stores platform, in this the confident this fall. connection athletes as for more is will conversion and UA This
home and our shareholders. means region, faster we America. returns win profitable dollars North more Most have to in future Growing to as to our in business well market invest products, of international increasing as here marketing
by encouraged revenue quarter. the taking business and first not our our to and we're eyes double-digit Asia [indiscernible], businesses international in each positive saw Pacific momentum during growth the see which are continue Now the off we EMEA
the as long term. we So key near the for is in set balance term up
deliver our I'm amplifying In leadership storytelling brand days. priorities heat stronger and improved PTH profitability breaking making team's to closing, optimizing innovations early global we're these the the Under and position I athletes we progress confident of. a will X in engine on our initial ground encouraged capable to know that and changes efforts covet continue to From is ourselves by growth Armour methodically that place and achieve our am product I to driving that
hand Now, go to over quarter call will the on first into Dave I our detail results. to more