David. you, Thank
some now color would on by outlined like results to David. I provide the
repeat QX supply beginning negatively are the the do not within me that we of the future. behind foreseeable in let and problems sales I issues and production production see that We that us. impacting First, grappled believe chain QX
at we which the lower reorganization run current that will pace. operating year, Byrna expense in a believe have structural Second, we and changes rate, the implemented this has continue resulted management at
company in adding and effect positions we'll be While will some in so some new consolidating positions sales areas other also the neutral. marketing, the net we and should be development of be that product
want what to to me Sales. really brings that So about. talk I
for story. XXXX doesn't year-over-year, was the flat essentially While tell QX net to that revenue whole begin
keeping are upside. As there be management. with segments that fact, business are finally, There to to are And they line still pace other business with last while in the I are other be will for are, in appearing underperforming, the of that, year were of areas the business segments of that surprised appear segments have expectations. the concern explain, of there to
the side, or sales, On QX have up to $XXX,XXX were compared we dealer XXXX. XX% positive which
several discussed, is by driven including as initiative. our new Sales we As program, our this Premier Dealer being factors, well Inside as
Byrna quick was human Byrna's Byrna. limited Cabela's, relatively groups Bi-Mart. a marquee resources. to into well-established on Byrna, facilitated bases reps, XXX brick-and-mortar their handful such Sportsman's open as year, approach groups, Shields Until dealer for size more a manufacturer new relied Warehouse, These primarily manufacturers' customer number advantageous chains entry with and alone accounts. smaller Bass given this of of represent This of chains for rep and our four locations Pro, a roster on-the-road sales retail than and These reps
associated More names. importantly, comes that such they give the brand with with Byrna credibility iconic being
significant however, do, not do they is What drive sales.
While & bottom of weapons because The our in shelf, sell big Bass Sauer. brand, Bi-Mart in these list, simply relatively companies and manner And per consumers. new the is Glock Byrnas for sold, be same sales Pro, Smith at rank as because simple: category on most a dealer less-lethal long-established on chain accessories dealer all basis ammo launchers, our placed is list. XX like is our and the top Sportsman's stores new Byrna reason or store the need are SIG the to cannot we not a Wesson, near well-known, a
Byrna. associate specifications. a launchers how sales selling information and can point the a less-lethal know that not associate they the in to Byrna When believes be generally and sales explain ammo right want. SIGs Byrna's to requires only same launchers purchase for cannot the can The merely in product detail to said work to direction: them firearm, The what Selling Glocks exactly mission needs well-trained but left, someone and performance wants passionate, right. in they the provide
who stores, relatively levels. at we are high typically and box sales big rely compensated turnover rate on At the have associates a lower
big underwhelming. As passionate product, Byrna's sales Conversely, stores an on a order magnitude of better and operators are in big the these store where with our that result, intimately a or have the per Premier owner per are performance of stores. Dealers, are familiar square mission basis is about these at we box than foot chain
private as security well-heeled of is our our boat Inside These trucking owner-operated and dealers, focus purpose a to early saw well newly-formed people. may gun with to stores, have Any family their sporting are that to Sales to goods open Premier companies, to companies development on kicked stores, the The more a Sales dealer. dealers. is as include themselves just three off of it having expanded place Byrna three outdoor XXXX Inside and team We as stores, weapon potential smaller this we latest protect and in Dealers. caters customers program that now
Our force sales. is each XX goal in the more months over the or averaging increase $X Sales to annual next salespeople, XX to Inside million
team's Inside efforts The geographically our is not areas country Sales of on are limited, sales cannibalized. ensuring coverage focused where dealer dealer that the are
Byrna gun brick-and-mortar shows, They base dealers, Hustle to In has other individuals business. addition are been Hustle We from dealers growing but our new to expressed Inside selling have Sales Side shows, the do team the The Inside passionate our are periodically. location tasked generally RV of Byrna back and Side in come Sales those looking calls individuals boat events. for our interested not at advertise fairs, that a an with Byrna's and Side ranks customer team interest. then camping that customers. state shows, have opportunity Hustle
generated in ahead Bass so Side To year, they card, at pay top XX carry million dealer we don't business need dealers. a Shops $X.X our put of Last margins. are Byrna. to of this in dealers Side Hustle credit our This perspective, purchases our running Most Pro in year, terms best receivables. from of are both two Hustle with dealers
team in for Dealers. Hustle The other that farm Premier essence, is, program benefit a Side of is it the
and to see the by confidence interest at dealers events, boat products develop Byrna's these the location. a shows selling gun As firsthand other in shows, they in invest brick-and-mortar
dealer. Side dealer, Our largest a Hustle as started Live Safe Hawaii, off
Side This Premier quarter, dealer, a we the Dealer. Greener Motors, company Hustle earlier, another trucking to into I converted referred
new division Dealers to to sales focus Side result effort continue our a developing new to business, grow expectations. outperform sales our Premier and As of our we expect a Hustle effort, our inside renewed on dealer
compared bad In international International the or with line as when down not were QX last is of is, to fact, category in XX% sales. it looks, as of expectations. it in million sales year, really $X.X
that are than are important generally in sales more These very by sales, it international First, is sale. to million its episodic. large a $X nature remember single often
As $X.X any that it shipment quarter next a And pushed as shipping delay with it we into for behind project non-proliferation grapple our while permits, given will this quarter. to last this an export can This international easy expect makes in permits, import results result, Accordingly, a for we the make to out small approvals. order quarter, quarter-by-quarter. million we a shortfall in difficult up significantly we year, were QX. impact get sales is
of equity international other on In into year, South last accounting. up Central statement why this to products The account revenue income and Byrna this on reason lagging last LATAM that for did contribute is sales not behind method to our revenue as year America Byrna show sales in be year. year of sales America the do we Latin versus appear as comparison,
$X.X contributed million to they Specifically, revenue.
having introducing candidates street Byrna shootings As earlier, possibly are success imagined as of for promoting police of Argentina we in this solution are presidency and far to than as Argentina the into crime. of I we Argentina could discussed Byrna the greater response part in crime several the to wave have
to XX and distributor Byrna into our in last are numbers in with received more sold on orders however, from they million as of by RFQ's the sales, the $X Lanus being Byrna's Byrna, believe Based by None Aires. products filled Cordoba, Bersa we as days, those Buenos products our year. orders specifically in show will Bersa will that departments of fulfill dealer and next Argentina be they sold naming up than these police
it reasons, our these sales line lumpier like For to international with we than well in expectations. be, believe effort, that we is would
team. from us which Byrna's that Okay, currently strategic requires navigation management effort sales, an DTC that brings to is and area focused
off late face simultaneously for are quarter the on by X%, at Google advertising these and So trend on off declines were than a Google their YouTube, the Meta addressing. Byrna portend X% we respectively, and In on allowing less Google. product. a any on advertising to ban slightly, platforms, March, has position amazon.com classifying Byrna has but and it, actively however, byrna.com and in to not its of Byrna implemented its that on of Instagram. sales on backed run ban as contraband been ads since Meta, all products Byrna unrelenting Facebook
past. to But this ban had to been in has lifted. Meta of with get are unable level. at a a kicked Facebook happened, there to change This we corporate policy We the in been off the even person to to time, have able Clearly, engage get when speak we us. been the
on byrna.com, first XX,XXX web byrna.ca, in to This inability social average the fell and these Byrna immediate months during advertise falloff daily day in declined a of calendar a in from sites in same traffic XX.X% sessions period. resulted sessions sessions of an traffic three about day has on Canada, large Amazon a byrna.com, XXXX, XXXX months average an media an the On amazon.com. second the decline. to XX,XXX calendar of three by of web XX%
engagement. period shows primarily than while year-over-year, Amazon not were compared off the were Canada selling sessions that's same user to all are don't the of the improvement X% the X.X% Canada, concerning to year, of in but have beginning just decline in we last last we byrna.com from Canada last same that an in because less sales compared for off period sessions, year the year. Most base QX were year. on down installed as Despite Canada the in of sales the XX% can Byrna drive quarter significant is where
time the lower fewer sales, with know on over pleased our working we in media look of recognize when as We do to or the products sales. will social Accordingly, to ban are we lifted. we result the of alternatives find sessions resilience Byrna's get will sites if Meta's we now story that advertising ecommerce to Byrna be to around-the-clock out are large public. effective the Though
months, be the expanding other to as next we will several and Over Target sales efforts such Walmart. include sites ecommerce
spend campers, guards, niche private owners, redirecting that other convenience to security to Twitter market enthusiasts, owners, cetera. car boaters, key in and store demographics, We words, motorcyclists, websites be liquor Byrna's smaller our will RVers, pilots, et hikers, advertising cater store to
on to a plan We and greater trade events and Hustle advertising also emphasis dealers. increase shows, our shows gun other print a being place our media budget through Side
and We extremely Meta to Byrna taken on to advertising step their provides firmly a America's believe disappointed that are violence. Byrna Google solution ban have of gun epidemic that a platforms. from We
We existing to it overturn actively educate the crucial viable social are working weapons marketing, these even as non-lethal is the frankly, advertising, We traditional media. to to less on on of alternatives and believe that firearms. lethal bans consumers discussion we
non-lethal someone anytime a So than uses themselves, device to firearm potential a a tragedy defend traditional rather averted. is
billboards, on position. Twitter kicked-off Meta end, this to media social get and sites using their July X, a media such print reconsider try to email, to as Towards Byrna campaign
this find Byrna's on campaign can You website.
drive Our case, lives. options of to less-lethal firearms. goal opportunity In the to is to decision the you companies our benefits less-lethal website of efforts consumers this free convince traditional speech all alternatives by awareness traditional urge of Meta our saves about to that learn of advertising support to to go ban robs We to less-lethal and their firearms. weapons to
must and debt. fortunately, meet well-positioned flow currently with cash positive, are Byrna million While over overcome, is with we of challenge this equivalents a to Byrna this no cash is challenge. $XX.X ban cash that
additional ample its to will invest in develop cash works inventory, of consumers. In business capital ourselves challenges, sizable up remain work the to flow current We providing cash, in ways quarters, to This to an trajectory. expect areas position. get we remain ability out position financial while the provides alternate Byrna coming to key robust which will maintain to solid cushion. its our strong foundation while with we company message cost-control are free to the still in efforts the the a and still us navigate profitable, vigilant through a working
hand to update take our we like over call a Before questions, an to I'd to provide the outlook. on moment
As to guidance from made we seen strategic you the have for our may morning's communicated withdraw have decision fiscal this XXXX. previously press release,
extremely to be revenues. the taken taking have social media of that sales our our We right now. the due of able and advertising advertising this to uncertainty and forecast have social Once Meta, and difficult understanding approaches. are will products is on these we our of media DTC various venues decision the of of by a it we're effectiveness created a redirect the In which ban to feel new better our why review new platforms, time better but lightly, we to not is to particularly short, we to marketing until impact redeploy we engagement, direct funds advertising platforms forecast the position ecommerce efforts in it
our about both enhance optimistic remain ability our we in fiscal to Nonetheless, top- performance XXXX. bottom-line and
provider We progress web regular premier security cash of Byrna rebuilding in and taking solutions. to our our growth generation. position personal for greater sustainable We sessions the updates and company remain we believe the committed will non-lethal ecommerce our actions are will future long-term today We provide sales. making on
let's the Now, provide Operator, the questions. instructions. call your please appropriate open for
