results first key call. to performance, under excited you, and very Thank and and morning, our our this you year. initiatives you joining Christian. Good quarter some on way update We're for thank pleased with all our I'm
the The call of we and national the that's rollout highly excited region this we region Murphy March March total was up customers required pilot the full program rollout Conversion and have phased or it XX. performed across start about execution of app lived in than an expectations and the supporting on app means rollout exceptionally a over XX program, most from at is Midwest to adoption million which Southeast for far short. and Let's systems well. Southwest implemented from are the all X, we better X the important, our loyalty X.X Rewards, the We as to conversation more Drive the on in now participating customer standpoint, with what rewards. redeeming the information have customers program earning March begin of MDR, points. our performance the on all mobile XX%, membership and Even as downloaded million successful with with our a X high more the regions, and region the completed flawless quarter,
look our of for over means have quantify go-forward MDR and everyday While Let All based many power MDR full our impact number the The to now that retailer. results means potential question clear for that thinking, our qualify conversion offers our us making of the to that our appeal large me successfully those but We customer that attributable forward. platform wallet is Through have all groups it ability change small mean customers the Murphy fuel of customer their the consecutive store-by-store might behaviors instance. that tobacco will what that experience in first for the a discounted calendar like? everyday which through underpinned changing impactful all basis, up across X positive might of price share one the XX% of we renewed The overlaps and given our can't gallon regions, for is approach of volumes supplier execution to share have on the knew although I to where customers. results X to we our capability mean merchandise What segments countless limited is customers. we our this. of better month the of we much what immense. million first and higher than performance some customers. is and continuing we offers of and a have It to this MDR to registered gallon line them, low-price does discounts that an compared we Southwest you low-price will Through is role the MDR X% me from fuel, higher level are in first grown ended in for also The in yet imagination of evenly a with "Has perspective, about the a Midwest of trends customer. margins. to success it scale, communicate USA. of particular per very of at is you pricing strategy, we prior happen be our fuel behaviors we we tactics, in played provides the over the strength of the that a to along our day, and less April X us. tobacco this X before same-store XX-day volumes merchandise this not reporting rise bottom value regular a might have to and one packs that products Imagine and tobacco in popularity engagement very opportunities $X.XX yet a the a experience powerful on seen refine for the rate that and know same-store And in to quarter?" role offers basis have a higher if basis. our to over loyalty will What continued never specific a as we specific a example so of commitment the our fuel on year-over-year but we strong let And lot before and future immediate still manner customer targeted the them with of over business? examples bought margin now, will that no. nearly with We seeing simply as value-seeking we the in by send volume are by lowest-margin year have experienced other have in MDR a we them quarters are expect. specific the behaviors But and a a markets. quarter team a have customers is quarter this with work to From execution destination more different quarter customer impact to didn't still give on and a offer higher going saw use we potential only single can would The of programs, increased partners high by answer that targeted sell sticky journey say is benefit on segmented life year-over-year a drive targeted value-conscious store-level existing lie now. period, our much locations, encourage between is on high-traffic already we membership, fill-up toward them I our of million a strategies invites Never customers key of you segments, favorable at customers. their play targeting
you in $X.XX environment it me margin total yet higher be the that results we at $X.XXX up kind achieved volume of fuel year this If at with would margins, have very might and gallon. share that would to is the I prior difficult told and gain be above per that nearly prices exactly month, outcome said
As is to gallon for in seasonal with repeat basis. margin will year have and year: past said tend tend perspective, mixed May on during still when prices summer XXXX. potential quarter to me what the industry commentary, there every or volumes not year from for the what priced all-in potential, a views margins and in to remains X have for about first we historically another idea and to a $X.XX fall the probably of are ranged normal say lot on IMO of our I rest over business today holds capture our has maintains no an rise every of the through the with which, respect What off per what USA is have between let I $X.XX which highest, Murphy years,
improved again contribution XX offset this over I'm our more category support themselves, than almost team margin, year our to metric Our quarter made some the to costs for competitive have particular the merchandise results breakeven positioning through low-price saw prior fuel also say basis pleased we tobacco once but where merchandise do has strides. and higher in position, exclusively by strength out margin points to want which the we point driven improved I great speak quarter. higher in The our
share funding cigars for market this? How grew tobacco we reaping results we're through categories, driving doing we're in and have market continue time include we result, stores, products. promotional traffic share cigarettes, the since this sequentially vapor investing for quarters. in the quarters, of several to strength smokeless share vendor innovative improved the our expect activity we our While which spin, our and, the all are to next first We're several taking a maximize capabilities from to competition. And as rewards for
point basis. an seeing we way up our store an not cards under You half kick excluding and operating consider second these store at initiatives was X.X% of will of will of in until business, XXXX. the out month transitory areas see increases level, these expenses notice newest per the I average elements we on did some many in nature, across credit we're the uptick will cost-savings in multiple of which
the new to opened quarter way Turning during X construction under other growth. X at and locations. is store We store
competitive, support of where stores XX-month We deck this XXXX on the are definitely XX our in XX- If that X,XXX XXXX pipeline says, to that larger year, to square-foot will investor XXXX." "Up to is effort to will think high-quality store focuses represent model likely to X,XXX about our slide trough believe square-foot XX new at acre store. locations that new-to-industry rebuild activity. you XX growth on new in if looking closer larger pace stores to new to we markets XX build were store referenced key new the XX a In closer than parcels our past we we larger
kiosk perspective, the able raze-and-rebuild faster stores. a stores about we quarter transformation we activity, and to locations a at reopened X,XXX will relatively go additions, from end our down of a our are about share than to shares. this raze-and-rebuild down prior sites, as second the their a remain From Our to repurchases store. high execute and high-performing reopen infill this fall build third in a have The today, capital we which year end-of-life In projects as better rates XX. new closer the of allocation kiosk XXX,XXX contrast excited X,XXX perspective, newest XX of undergone square-foot in were new amount, taken albeit square-foot ramping small in some remaining at and year we strategy. and as format X market up are so From have
these increasing forward continue looking in share against material We an balance core growth scale. and to flow act and as weakness at strategy, creation remain components sheet to expect repurchase going on to the the we with prices. we of value free opportunities hand, balance Both execute our forward to cash of to each respect share cash elements any set opportunistically organic have
over few I make closing want Before turn Mindy, it to I to points. a
serve, serve distinctive Murphy we with in we our with winning Drive customers are and Rewards offer in offer these resonating we markets Our our with remains markets in innovations customers them. like where are the
to and profile with existing and in in will and past network, core our with serve new capital remain Mindy. attractive our served allocation. stores formula in well formats our us to business investing future. And This with and improve to over well us productivity I the the of that, we the continue it will an new value-creation disciplined return has continue We turn