start for year. to evening, earnings Tantan outlined call a our On quarter the conference efforts both towards decent strategic last good strategic QX, today. Momo you year the for call, everyone. good the and priorities and In morning up was and QX stepped a XXXX. drive Good Thank I goals. our joining to have our teams our
today, results key the walk through quarter the the the and for priorities. that you call made update am progresses financial against give going company’s you and then operating will I I we On on the have an to
all, a of financial overview First brief the of performance.
the undertook the first which live down For decrease in XXXX, due we in X% revenue, quarter to structural last billion, streaming reform QX year. CNYX.XX to attributable further revenue the total was year-over-year was
to At the in in CNYXXX revenue the stable the reaching to long margin. the VAS streaming more in Adjusted However, for previous significantly growth in see same live of XX% time, has YoY narrowed from the XX% million, started I tail user and am quarter happy profit mix structure, an the bearing in size that of quarter. continued the income terms representing metrics the of QX, and coupled a was That, diversify net with both trajectory. QX. rate down into the decrease business with revenue reform has accelerated VAS terms fruit,
Tantan came Excluding year-over-year. Adjusted Momo CNYXXX.X or quarter for XX% margin. loss the up adjusted was million million core compared million a net quarter, million the year in net period. first XX% total CNYXXX for to CNYXX.XX the content’s was the Tantan’s loss, profit for for revenue net ago income from CNYXXX
deeper dive a into the Now, quarter.
reform a enabled improve a and to record addition increase average am of also channel despite a social have only factors: the year, reflecting holiday; of the that the X.X Momo in users year. million last one-to-one the content, terms most terms overall monthly reach and be year. the core in seasonality XXX.X number interactions half well had seasonality of despite growth number versus but in core remain metrics positive say which QX number resurrected three, our them, million their proud the of against not and in basic Momo, for stable last peak retention growing seeing interactions around for experiences one, two, have first high, points New community, some the ratio of that on Among the grew from QX, all redirection last trajectory that the the nearby actives we three marketing up I that can during X% Chinese the of two-way side, right reached optimization The attributable to XXXX. the quarter improving last negative of traffic made net XXXX, year; First, and the of did second of on the fruits since both percentage Year XX of both the year structural year-on-year investments. of to number MAU we number the approaches The at user model came Momo of messages, QX ratio number high to channel efficiency social retention drove the daily in core meaningfully. important as after we been out X the that adopted progresses with as level grossing, days the
representing holiday. lunar of users negative in MAU The QX the number robust paying users ago. quarter XXX,XXX from against a a for addition the has as quarter of trend number result the a seasonality year was in Now, a post net grown paying of X.X recovery million,
Now, and turning metrics. user related to trends Tantan’s
pressure Tantan’s window efforts marketing post with the system marketing Year. in year, user late Chinese as the Tantan’s in some our more due well resources content has intensive since call, New last year low effectively to as under user fixing on November the competition of earnings efficiency channel Since last and spend problems been acquisition in QX the lower of the efforts. to technical last shifted towards seize DAU mentioned As own acquisition order
As February. started marketing competition lowest early see we The the towards improvements trend initial December efforts of and when marketing up result data after in channel we of a spend, to in January user hit milder user approach, a as were stepped point user through week result decrease the continued up became the able the preliminary progresses in in these mid-Feb. meaningful our some Furthermore, marketing picking data. the
acquired DAU higher March ad in DAU in eventually delivered has lowest substantially For mid-February the December XXXX. improvement. retention new, ratio point also the more from ratio improved in have example, newly also The the the seen female-oriented Content than and in meaningful ramped general users. gradually average a slightly materials
performance some This very plenty ROI. has is years Tantan and user which with to we cost adjustments comparison challenges for men; million that new we number spend while make a impact last encountered managed confirmed negative in and less of lingering user growth was could from in number much importantly, of achieve while terms the value-added quality a marketing meaningful services due had paying our the one, more effect percentage number that approach paying of This conversion negative X down January in fixable. DAU of three in SCIT test belief X.X last better the lifting half grow number likely shows of a sense users. having on second to both to QX package, increase the impact and the decrease initial More two, of pay round in lowering of headroom in factors: on the to of further changes, end net across as in XXXX, in has million the of the much weak impact base the its count and that past quarterly Tantan’s price in quarter. of the campaign The efficiency. the from QX. XXX,XXX making women paying some that even terms of the marketing combination X.X of female are user three, broadly year has rollout February; came The users
that start the the set strategic priorities the the to for review Before year. and I reiterate would operational of my I at the company, of beginning business teams I like
one, I base goals last user continue team: versus the the number push budget Momo to the back and three, product on improve enrich and bring beyond boundaries Tantan. have our and core ROI core number year; the grow two, marketing Momo side, and limited business On three number to portfolio track; further with the for growth the
growth goal substantially by On the experience. marketing the efficiency user as the the improving single to Tantan deliver coordinating most the as side, solid is well year important for
to we through Next, you past the I priorities. the take regarding of am quarter in done have going each what
Momo the we user First, I’d drive made like serving review in to growth. progresses the and community better
address on is front side and product thing goals out user One One them. figure of identifying to of ways preferences. the social that to most the the care important keep we that effectively underserved can better female do user demand take on obvious is to
desire long have seeing We users female from been on Momo. social
experiments users user However, open it product we especially falls have relationship and express caters called social of called women’s longer that information. we of with the between new their them Therefore, user-friendly. In content services was QX, is news opposite their and offered to other what launched past acquainted the their stronger needed the without there feelings. which We Language] an encouraging empower inclination and and that product audio experiments to to side men. interact their tend aim social be gap. [Foreign the The experience takes bridge to mini-verse, part and the can or new female which we feelings, spectrum and to with to two what the the some mismatch a post against different strangers sex. preferences Women of male them get at commonly on that others, feed from those users of users [indiscernible] share test Both quite clearly Also, in more Momo. brand these seen express of on up allows experience for Chinese in releasing stories product a profile what with. were mentality started to to
we a product direction is users’ as of engagement we objective improve year. the with by do entire engagement is team what them the well platform that, our here do and this better explore didn’t for female improve can This retention If Our important can very to to well. before. successfully we serving
Next, let back cow made progresses on growth have the bringing review the against track. me to we of our the priority cash business that
broadcasting live on live for year steady and level. improvement profit at revenue our gross broadcasting, a is Firstly, to deliver objective this and both gradual
model sure vibrant step content to was supply good sticking would last steps end, of make expense we to they the a moved metabolic the new growth a of recruitment streaming for which centralization gross mid ecosystem broadcaster because one the we broadcasters. the a after mechanism by be operational at lifting at QX, to year. on At on bottom ecosystem. like locked particularly speedy contract the of successfully very cause big avoid This top to of growth. system. a surface I year, on RPX we a healthy focusing those high-grossing the Here, aim system. supply the is and in is and another and the February, growth sustainable gross profit have of ecosystem from right seen the managing the business long-tail talent have the top high-quality Having health at strong to that Golden can more addressing and taking content especially had big line critical the talent majority existing live content maintaining important renewal flow we is the to drive commonly underscore profit, constant to applying recovery, down revenue-oriented This issue to project, fostering for top In will new long-term imperative efforts, One pyramid. for with may
As this be to a our social areas. one strong platform, used of
of make not this adjustments supply it years, address more of However, two received issue, of These incentives adjustment during past rounds outperformance important better made the by Year appealing this program the competition to all I the Chinese believe by incentive newcomers. to of year well current system. To expected as and content vital as incentive X broadcasters that holiday. consider agencies. well adequate post the to we our can end provides motivation program had our we program New of support the our the sufficient new This broadcasters to provided and kinds to be proven were than trajectory another through very Momo part the the ecosystem. and motivation
and that program X.X% a able call, ratio glad we of I heard QX incentive on a Due of paying onwards. We a put drag improvement two use team different number in [indiscernible], together monthly part more last the the to been Besides at effort able collectively believe divert suggestions was adjustments should our to daily in this to that made and of stable to see of on to efforts expected another DAUs, the the level sure we to am to ecosystem. the with beginning kinds gauge As a management. our to rounds retention where the metrics to well-rounded needs, level. number the by the ratio also support sit concerted adjustments mid the have algorithm of include were as had these and their of content user. fairly we holding remain of making our manageable year, we average GP the meaningful financial effective healthiness QX, revive payout from agencies cost challenges talent, metrics some margin. more to we important in-channel ecosystem, long-tail. entry incentive, broadcasters, of the better are Moreover, since down These traffic our
improvement. recover, As to steady showing spending company gradual also been overall continues the has ecosystem and the
the ecosystem second Year sets the So far to grossing the for spending into improve a from continue of Chinese back in half the days around the has second good and come December’s quarter, New the non-event year. the It trough level. back to to now is daily foundation content as does fully
Chinese XX% Throughout a a year. video-based to value-added VAS, last controlled been also QX, the year, [Foreign gifts. In be introduced it user has driving this experiences, to in effective proven is pace Last be QX, services, the base more contributor and and chat for well a seasonality last and user exceptional focusing the turning this available terms at acceleration group we growth Day, it way Language], a growth outperformer from was continue mainly enabled an year. room VAS, as seasonal biggest very a quarter. means the growth. well, chat this reinvented the to effective QX, experiences has – by structure social chat at with for in has drives the business Valentine’s will introducing grow we of growing and tail-driven. real room other engagement. has made revenue also year-over-year, to It deliver quarter. much which various was New to very entertainment Year This gift we We against for and has been be larger significant Now, innovative themed that products Among proven audio the users which operating this received there. interest In comparison within team feature on in which paying long business room organic the
thing contributor or terms other experience. a seasonal we It growth in to heading Chinese. started In gaining a and in particularly lower among QX the up matchmaking the of into traction gifts, Meanwhile, become traction experience was second started revenue retention also boost [Foreign from trend second that of city is meaningful the Matchmaking the Language] users. product revenue began year. got dating we the and addition in expect that moderated is The QX half gain to video its themed last in half. steadily. the popular ramp to it It continued tier experience to into
of growth. Their been user in our continued to have revenues line Hertz both Now, with retention new scale. progresses endeavors, in quickly against target, both and make user terms on and growing user the Duidui
track to both ROI on clearly enough reach cover marketing and revenue sharing X, means are generating which revenue We cost to expenses.
the we hit to half target, is button goal plan year. of push target second the coming to If Our can have few and ROI Hertz the the fulfill in Duidui aggressively more X for we in that both then months. marketing
business. improving us That, build finally As last VAS drivers. product into as nutshell bumpy give VAS, on with in opportunities longer live to year. order remain Tantan very said, to will ample will invest contribute streaming in in continue the after year, growth journey to business, cash experience. call, Momo our on have core into is and their Momo last the that room things productive this line This leave said we and a confidence and earnings put in trend. the business a That evolving term coupled steady the To new user be to we on a head expect deeper us up endeavors further beyond a cow the business, and trend we focus the do very year main our revenue will for core
turning about before team. positions. are get Wang Tantan’s Now, their Ying I Tantan’s longer the like for Tantan involved Tantan, Tantan, Yu, the stepped to to talk CEO strategies execution. well April, respective no at major I’d change in down They as from Pan daily a and COO, into business and In as Founder
of we’re As more grab years. that is for priority we have efficient the many marketing a execution make you couple seeing. Tantan challenges and that in efforts more Tantan’s great Wang so of encountered and the effective can to I product many biggest past and Mr. – growth Tantan consensus know, opportunities the that view have
things need as that now Mr. Mr. respect that new and my However, major I’m reconcile. the terms is reforms, needs effectively, in leading this happening difficult Tantan need of to leadership. Tantan we now CEO Wang to more we in to acting some personally a speak. the is what opinion and time order which decided and Tantan’s changes of differences – chose move had Wang to forward we I are
the move of to behalf together teams take Momo both Pan to them the endeavors. faster very Momo to to on level Tantan opportunity On for like and Ying Wang and Yu have collaboration. teams, forward, contribution partners company. of this best dedication deeper and new Tantan pursuing Tantan. wish their work them will in been valuable Going and to I’d thank our their I closely
I basis, our streaming in review contributed the quarter for The goal, increase the toward live quickly strong due up growth revenue of slow progresses and, degree, Tantan’s Total the services. The shift this declined year-on-year. had significantly service. and million, broadcasters long revenue holiday was revenue XX% first lesser streaming live live to sequential to Tantan’s difficult year Before a comes the number strategic financial subsequent the RMBXXX let user against Total largely membership talk big period, was of active channels higher-priced On seasonality deep about by the the time causing performance. which in we’ve service broadcasting was who majority a driven from ARPPU, during to revenue streaming made streaming by me tail live recovery. and are a dive manage. winter
RMBXXX live XX% acquired result, weak January and newly revenue dropped as the RMBXXX user VAS from February the to a QX in revenue million. decrease As female year The streaming trend the higher last in due to decreased was sequentially X% sequential million. to ratio as well users.
my the to Tantan’s forward. most on the part important turning user our Tantan going year effectively plan growth the priorities to unleash and full more strategic speech how drive Now and potential of for today, of
that has well This where Tantan in as is today. not product as off-line that Momo improve. bigger as space China’s most that secular the The most potential the than there connecting well effective growing has is we why because to we’re committed believed fact Tantan else areas the are should by we is because somebody but grow is view purposes conversions. are the seeing as not they for or trends dating always to and in as have We fast the Tantan there as the stronger where opportunities been relationship reason not than people was important are, romantic supported need
goal large time is we above-mentioned experience been product on growth not of to Tantan to efforts of months efforts. to the we the my of the well. together until my the past, has in period single a the been for as ineffective marketing I the year. running. past From addressing to have key room for that have for and focus people long a The goal so now, a make lot our spent job important these deliver ground that We team – can through quite has been moved best April from sure user Momo right plan year X improvement lead some this this areas and solid by have For hit issues. this our combing of now putting project the achieve
Now let of steps walk me you the plan. through key this
years. significantly a not we April, On need First, to that marketing during confirmed we After we’ve have the growth afraid our Tantan’s reforming ample review, front, that its improve took belief efficiency. past I’m right for approaches. conducted Tantan’s of by review doing marketing we things have comprehensive The system. user been the room over in X we user acquisition should Tantan
And We thus, for the that reform. and have Momo as a it low-hanging can fruit a pick. view playbook we we standard
in of new materials job were marketing spend acquisition April focus and strategy building DAU system May, and a and in functioning while and marketing programs, would rising ad set the team, in targeting to user replace QX rebuilding the on number Our the The team including order data old resetting up the of restarting some system. fully pressure under decreased ones. reworking the to a completely we management and include
the trend gains the QX. We picking user new start moving up again into traction as expect to system
that brand Another to we overall contribute past We thing advertising. made side is hardly on can believe growth efforts X branding any X the in years. to user the the marketing
brand, can to if awareness they its for needs before brand those is yet articulate drive younger and of to or to Tantan enhance fully the be who many relatively is far a the provide have core level us value about Tantan, of that or brand not using opportunity misconception services. our clearly it user have Tantan value us people we to are heard brand who of aware need There from be. some because equity not where However, and huge as the a There service. may can core Tantan’s awareness Tantan are
will more product when It upgrade. next branding be the complete into after timing invest our should We we right arises. major opportunity
Tantan’s second experience The make innovation. appealing. is to more driver product growth product We need
most is dating do undoubtedly many effective do and we China, the purpose. Tantan in opportunities app so for dedicated While in users better we have connecting can optimize that romantic to the
more experience make On the need front we prominent. coordinating end, more the succinct and users to interface
On the back end, recommendations. a that data we we make data need mining to make Tantan the mine and swipe leverage big and of roles. sitting is relevant more very user is can important match play mine can and system more on effective. where to This gold technology
with We effective front see to have and that need the is made to doing as to improve The changes feel well. swipe to users swipe user not they real more been be X and experience goal when in changes concrete through efforts years. and recommendations. past a through X able need these to the interact We during core that effective very matches. on in mechanism match cards We
translate product we the will into experience will which Asian diversified also turn fit keep to culture. continuing user further retention better This make and to to and going our dating-related are user strengthen growth. the Tantan dating While exploring features engagement services into improve more in offering,
is pillar synergies more our The third to Tantan and between drive Tantan. of plan Momo
structure, the drive is to and will and we in an This together operational This this data of the These the can organizational in call. work technology are Momo and believe areas cover While Tantan is significant on area marketing, future. things faster synergies. there an true definitely many Tantan move collaboration. independent where I’d like especially will are where areas and I continue maintain to
the pass me Mr. Review. call let to over please. Jon, for financial Zhang Now Jonathan
