John. Thanks
focus further Looking committed on we and ahead, to omnichannel and four are our key innovation, organizational capabilities product areas; brand development. effectiveness, with growth a retailing, platforms strengthening
Let me provide of these. an update on each
the excited quarter, year to and innovation, technologies Starting our inventions new from excited we both new QX are will our and products comfort, out which models, current the in starting we next pillow of ranging best we from as in to be appeal. pipeline are in that listening that mattress our believe very mass benefits expected improvements we innovation, have many over the new a reassortment with all the the of strategy our that pipeline about about. well mattresses, includes Pillow in better will will fourth driven customer simplify articulate yet, Purple with product launch With feedback years coming as models roll and to
as as non-mattress mattresses well launch our such into we are also existing the hard categories, as over Beyond we that leaning new XXXX. cushions expect to next year categories in
our continue company-owned want, to showrooms. retail and retailing our to omnichannel service including to however our will wherever our we partner the and aggressively opening customer efforts improvements significant For doors, website continuing expand they
regional to us top current our our reach expand players with serviced existing building deepening of sales, relationships areas national by not while the respect both with on With wholesale, that our allow will partners. of physical country is players our focus to our in same-door relationship growing strong
relationship DTC found supporting with and have each between symbiotic a We the channel other. great wholesale
Last retail our will Jimmy we Vice of who online continue showroom talented such, capabilities. leader as As the in [ph] development President to a e-commerce, hired invest digital relaunching of including we is our month appointed we already are Chief and successful White, Officer our beyond expand purple.com. store. factory of to digital Tres the continuing our under Retail then recently initiatives guidance Drake And spearheading rebuilding
all year plan to are of West designed life support this and our to company-owned locations major open metropolitan our is learn. in the of product remainder in we showroom of the in These channels will primarily in our additional brand bring and showrooms to and test Over locations areas. begin help
functions. respect and continued roles key build organizational as core have effectiveness, fill With we to well mature as to our
including Creative and Executive earlier his hired to addition Morley leadership recently Jimmy, most In Drive-In brand an of iconic Nike, and at Hollister Burke and of impressive recently Burke VP Eagle career. American also as companies Sonic Brand has we in background Director.
We also improve policies of process organization. important this procedures our earlier to throughout placed technology. we safety, processes been the management, This controls roles in includes controls implementing process quality, assessment operations, consulting close our firm and project following an and workflows improvements by year, and Furthermore outside accounting and have and to have the accuracy.
differentiated products, Burke's the align in-house for the positioning especially and of benefits we and are our Purple in better hiring, finally, with order brand working our brand unique building to with And starting Grid. talent on creative premium
with signed and a a are relationships variety agencies. actively have digital with addition, agency In of we exploring creative
we half is been against In a what has been working. first team presented our as of we summary, solid believe last late year. successfully It has executing our strategy XXXX
grow. steps expect is in cash across taken growth capabilities toward we our see continue to to and improving we revenue position, operations as and which and mature the improvements have important We improved board reflected and
growth combined With and well-positioned the balance that ahead. am capitalize that I bedroom organization is the we of to stronger believe numerous on near in much and a opportunities sheet, Purple long-term the lie footing, confident out stronger on with
more Craig detail. and the financials review will our in guidance now