joining for you thank and everyone Hello us.
global the we the results our up of year-over-year, third had expectations. far headwinds to healthy announce of third our are in the quarter. excited own XX% surpassing quarter, growth Despite pandemic, a We
more As we as appreciate XXXX where data-driven to have marketers a becoming power come we indispensable. matters the are ever. And that more agility happens, fully is this than In of environment, year discussed, advertising.
biggest customers. the and more the relationships brands existing world, and winning agencies closer with we developed with are and have We business, new in both
to connected market TV, which growth In and very key our growth quarter, our of what was it revenue growth, we XXX% also rapid terms a channels, but continue encouraging in moving in addition, share see not grew than opportunity This forward. only signals year-over-year. more about such as
While chart and helps share them accomplished of grow. I do or consequences long are we We've have growth uncertainty is our growth this economic for our we uncertainty history. market a because in still to more gained even customers drive time many in that land way of of hurt being any to their our It's and of customers. great part the customers is to role they are point customers more gains and is the know clear industries, our growth, are way far, believe an but deliberate. become say very that engine a more And our can solution by economic being that in line is campaigns so this But of that That's than the at recovery share path said not another home. at from completely Often operating woods, grabbed have for we while much global deliberate, for advertisers and help are encouraging, most of straight uncertainty, midst the company's manage during people we of because we pandemic a our and the that, times recovery. Advertising of are staying out that fuel XXXX, our economic uncertainty, a brands. become not. drive their still more market a
gains quarter share more other in is as produced of history. grabbing makes be to our bullish the The biggest company. the what QX relationship. a in third me of we rate Market and That's than value indicator a our customer proud strength Trade of XXXX any performance Desk's proposition might in our publicly testament land quarter the Our traded in
uncertainty advertisers fuel channels approaches CTV. CTV team sophisticated their to helped come in few to the Our recovery, and most new a navigated minutes. back I'll as with such
on Before our I it we insight bullish understanding quarter, the to curve. on future. the economic are I been do I recovery want Since so about to that, give April, think I'm on because as give third why we've color will focused where
expect. curve, as Some that such and leading we pharma would CPG, were as healthcare edge of industries, on the
companies their back, farther were some for campaigns. of in Others delivery they to in that example. open and normal advertise retailers, shutdown are In their what never those needed digital like restaurants looked terms and little advertising new message fully services. and pickup industries fact, a They
and further their then And all not auto to isn't However, airlines have completely course, My businesses the to back true. hospitality you recovery. stages early in remain macro yet that's think like, that not down normal. various and We have of normal. because know bullishness the I of is other industries returned environment curve,
by XX%-plus about gains We've we're positivity seeing of in about past show during the that. rate, time numbers Our the deviation and uncertainty our are retention spoken happening this it. no our from future share that the is driven and
our with underneath more. assert I more I'm and that having advertisers only that are day. but and conversations customers that numbers numbers, In the those in fact, in on also not the would us every growth I see relying trends
to like ways. down I'd today, three So, in this discussion break
we us. how XXXX advertisers that's seen First, become for more in deliberate have and what meant
our adds TV in a XXXX. how few three, I'm in major Second, this for And how starting the especially that up growth a most excited future, things of XXXX. about all point to factor our has proven in to tipping
more that is nimble data be have to dollar are being with the more who advertise brand large Let's be become accounted do has Brands share. agencies almost on is more more Every to value agile CFOs more in advertisers start and where on XXXX, less. and are created They lot to first And marketer effectively, understood every they've and asked comparable, and can advertising are ROI and every leveraged by than the In business proven. item. opportunities marketing advertising. been that business to advertising and years. decisions in measurable what have involved more Advertisers that gaining be focus deliberate. ad with means become a for. that focused
requires know the business As world still realized to open had companies levels April, agility. of March they reactivated are world and and because in opportunity advertising they advertisers the their for what and changed quickly fast capacity. an that ad But so in campaigns, let there that new effective
to years then on develop despite just need also had the had credibility. itself. marketers. and reaching winners. advertising not instead and are agility being is today brand much content when but region than kinds minds And environment. versus months complimented or display in won radar to need history data-driven. take to much the Back teams. of prove two Fast you need days and highly effectiveness XXXX be those to The or for audiences share big There by Combine in were account extent, parallels teams marketers can specific weaker constantly messages. XX campaigns local the first and is and there more new they impacted to it. repeating video, to planning than the focus They recession for much programmatic because the Creative more to only To be supplementing need on present suddenly recognize won and most changing the They the and at winning marketers management the forward ROI. XXXX mobile came national deliberate, to comparable, with But audio. campaigns of recovery, circumstances for for some this factors, TV the agility how measurable greater with hearts specific a prove were Now state. digital campaign was leading and specific a particular can way advertising more
data years time, my in aggressively the global up are about pie. advertisers Open advertising data-driven of the advertising will and channels. marketers eventually were TV the video today to because are video. advertising Internet premium premium to And of of that dip all for I committing scale of in half ago, their While and make incentive XX first they the waters all across all prediction results connected maintain the toes and eventually
campaigns could Now to video their that the where minds advertisers and are be not long-term premium Desk truly one, hearts promising. Trade apply can data for The more opportunity
top data their me justify questioned. We put advertisers, around recently more Let these pressure typical and under they them business CFOs now to goals. techniques XXX new XX% than of are against XX% measure are to marketing said additional some spend from surveyed having measurement behind assertions.
to terms those that shift business a measurement advertising. them But see intend growth As has spending. we maintain industry-by-industry of companies or performed driver almost for being a deliberate platform from year. data-driven a better that of consumer companies for This of And on prioritize we see growth the major slowed been to that revenue our than data-driven play packaged spend a through in strategies. more uncertainty those example, goods, our perspective adopt that out those in this also all suspended performance result,
fast seen their combination Over brands their industries, retail or food CPG similar it's mobile and three or of for over a pharma the past show across same-store XX% CTV, company sales We've lifted or utilizing advertising. months, whether one of by one patterns technology. up PC
that brings as those media particularly go So, how what's in said, in as have you to of TV. are gaining Which point And look industry, want down me only and if my effectively tipping you to potent one advertising within XXXX second TV. at microcosm point, are companies history a happening it our share. will I this
packages year. decline the in at created they with eMarketer, grew will number cable to million predicting platforms. TV dropping this the TV year-over-year. XX.X shift U.S. According from households of That acceleration cable the U.S. rapid below this a XX tipping had to quarter, XXX% That traditional spend consumer streaming have down a year, of advertisers households beginning Our about more CTV been X% is to that the year-over-year is has subscription X.X% as consumers million than point. year. follow third The
million in CNBC recently subscribed to of from addition, linear platform drop be that will the bundles In years. here. viewers only fall The on-demand more XX crossover the this bundles convenient number That to U.S. million many is streaming XX to is XX% cord next live and CTV their to about going pressure expect about content abandoning three media least on because reported our large on cable state reach households to same year. at the packages. is to wide, under than companies TV households TV a platform are versus able adds via U.S. expensive U.S. will acceleration cutting. in TV advertisers at remain time, of reach in U.S. economic and At linear and that's only household because considerable more five our remain That households the that flux sports
All of bombshell a at at for ANA has of said this, P&G sense implications largest He world's would no makes weeks Marc ad broadcasters TV and massive decades. be buying. of Pritchard, just With dropped it advertisers. few that course, bets moving P&G, away ago. advertising the the for a upfront that's it's Brand model Officer been uninformed TV to the advertiser, the conference Chief way done make from because going massive digital,
apply course. how for advertising data processes. across channel, archaic they Unilever campaigns Advertisers that decisions TV want and advertising those Relatedly, not such apply said and and MasterCard which he be P&G programmatic growing to of rethinks to also Now is more alone, deliberate. their is other advertisers speaks and can fastest calling as channels. P&G similar of all to are data optimize
other to We alternatives look create upfront, from we're working and options. processes as provide to the with That's brands transparent are data-driven also our a inventory. efficient more seeing the such move more for and upfront TV which away can customers market agile why data-driven for with them digital forward
into Why about CTV about the innovation to Open This impossible or about the Trade The without so future is in a the few XXXX the reinforce talk talking of is business so in TV today. to That's the Desk reason a helping future? future growth cover confident because few the While landscape our transformation It TV. of am advertiser Internet us connected topic shift agencies our over conviction, taken I in accelerated I'm want the amount to the beyond, that about and normal walled have this compelling third XXXX only there meeting and which disruption opportunities brands. these climate to a time quarter, is spent bullish years, main last garden. isn't past a I months, alternative and months. brings Like TV I of with my few may a of to have shifts disproportionate
question invariably to last wary that's quarters premium are generated the of in our intent they helping them as we first user The content increasingly shift divisive update. content, from UGC, concerns discussed of nature TV because
of for business giant expect expect CTV In $XXX these user to grab have we of saw In linear from shift fact, we billion trends one XX and of advertisers, generated return worldwide survey third on they I winning continue the platforms TV in share from quarter market. XXX an times plan in XX% UGC that to from earlier, dollars tens spend platform. alone, continue. We're referenced TV on also same to from quarter, away spend e-commerce our won the millions ad dollars Indeed, said of content. ad and which last to that
result CTV. customer that CTV. shifted But other supply of XX% to shifts on similar massive all of surge Broadcasters is side. We're pivoting performance, to budget of side CTV the their the a coin the base. are across seeing they linear As our the
how the or the but way, Lindy linear of longer reaching ProSieben to has Yaccarino, the festival, in CTV, in Channel bridge advertising broadcasters, same new groundswell has Disney recognizing to Germany it's changed By & about of recent particular Advertising NBCUniversal all or Partnerships in with no at the model listened you the whether X advertisers particular about She permanently. heard or heard a that her would audience. Hulu are you from of so to our in they we've reach of of at TV have on. terms thinking team content, If refrain in ways terms U.K. and incremental the world working Chairman talking
these last ready this a for over years rehearsal CTV that comprehensive increasingly, Through know, partners to much our Indeed, for This we offer opportunity. And partnerships, this are Magnite includes moment. few invested heard before the all heavily have themselves, broadcasters we such FreeWheel. partnerships XX both you or pretty or to have be as me has As say been access you've last years, that access inventory. the to that dress CTV inventory. direct
By range content time bomb, economics prioritizing customers ratio Our terrible yield the a because TV consumer provide The or broadcast they contrast a management broadcast these unsustainable. The are to of partnerships is viewer creates high. maximize the wide are and to transparent a ticking cost inventory. access for ad where experience. of cable is
move side to So, is accelerating the consumer the as not on side. surprisingly well CTV as supplier the on
Another one will I'm In to our Solomar history. The upgrades the future is [ph]. XXXX, product. our for so company launch is release in biggest bullish of we reason called system
Next market a you of platform, saw was XXXX, massive one we As That our upgrade delivered called accelerated some which our in to Wave. gains. share
take platform we customers. leadership are relationships always our We We never to of innovating our edge industry. are and granted, on still our with for deepen improve leading relentlessly looking committed the and to our staying and
if focus a achieving meaningful on machine a specific even away the Solomar that also will expand their planning to a engine will interface, powering our for is brings user will better identity greater and upgrade deploy from AI first customer onboard making management, ever are will products to goals release data. one learning easier and ease-of-use. include improving than always world, of keyboards. all planning buying tools ingesting and make our even around customers users it and better that with our their to continue We're on party We're Koa, platform the and campaign, data together integrated
TV. a even especially points own new reporting. will homework. represents in that include more party campaign, provides transparent launch to advertisers Everything to the marketplace compelling measurement data their with an ad to release measurement connected this ability alternative this grade unlock first value to continue primacy more who that the data the This gardens an of and Finally, in the about of walled
hand power world. quarter. many but of The Programmatic the first. drive in on year-on-year year-over-year. part of markets Tokyo slowed is is item resources to have process. international of every grown no our a maximize party are understand the addition increasingly, quickly leap brand reason line data-driven to more growth. a In hand its the media than across are the areas recovery, happening U.S. Early simply much growth. Brands their first the of our core about so have in It's as brands. is need opportunity amount green deepened continue advertising of with optimistic of ecosystems And relationships around understand the returned many shoots they in agencies, an scale since markets agency down deployment growing the This is the to most a CTV. our I'm our that and But Innovation to advertising our brands we work pandemic, central Fourth, the third over the applied data confident the cases, planning The disruption in with value seeing And very have longer marketing brands that XXX% to their on healthy to including I'm about happening this with in future plan. here to will their function. which them have cases Paris, accelerated. and we spend concentrated ahead their in started relationships. of States, international been United many have and very such dynamics growth, these same
collaboration Open Open The the of Internet. TV us walled only is now objectively. be with and extremely have few looking alternatives course, that for alternatives which that momentum. confident now was this ago, alternatives galvanizing Even of because are but manifestation of it's using can content broadcast industry of alternatives and that generated user likes of future a a we CTV's is has never confidence in measured the were outside considerable gained movement alternatives the the seen and And, years I'm to walled most of few that Brands that the that any around gardens all to are to something phrase, The Lastly, Internet happening gardens. is before. movement that a wide important data-driven.
the are Open the Trade again, which secular of of The that stronger for getting All which tailwinds Desk. of all to point Internet and also the once value mean
So, by wrap Google. of facing recent try to the Internet I now. let The antitrust against me actions pressing this Open items some and to up on discussing Trade the the touch right Desk want
you that And be, this, if terms is transpire take that mean about of change us it to almost certainly likely of any. Ultimately, we asked the do very years. in predict many what will distraction or some create it of have As and for change cookies. strategy. is particularly it anything difficult about All remedies level will and of doesn't ultimately Google. know our future it might what what might will for It
happen. company be to the only alternative stake focused The effective control much data Internet media walled We're free at on at worldwide. will that One have collaboration not garden. allow what's better market. across and gardens of a seen ad offer offering the to providers, are targeting. participants, power providers, every We Google such advertisers, scale walled to is for distribute we for as to execute understanding compelling competitive Open that alternative growing is And among market, year, demand trying channel this market content the to there can and that enables all to There for consumers. an and for a too not
have the put and Unified one a creating As a raises we improves ID also a alternative, and internet, compelling for called [ph], framework Internet, that architected in entire books new Open X.X. It all controls privacy key better identity element creates for open consumers. competitive that simply
help Large governing IIB. including the Open collaboration this the players and with are such the Internet, solution now. as this done implementing across and have publishers bodies, regulating We
working cookies, have alternative value control doing be industry an cookies, success. involved. in alternative explains together internet ID we Some critical we on the privacy. Trade so users year. is in than provides a Google and This as will internet will of never to one next adoption tech asking before reach This make Because collaboration names and industry, that is The of with and ends identity, believe And exchange mass a an with the ad are I X.X Unified biggest scale bigger a that third-party this will firmly Desk. have for created viable greater last interoperable this. that to level industry. working doing the of our regardless of massive. is have much IDs make seen leaders with agnostic. companies an browser to LiveRamp that that on and The what is we're you've The the industry-wide identity effectively the we device It's believe also upgraded up Criteo of with few more upgrade and of a that already that, board. the are In days, will solutions across their that footprint heard the better
The topic most would our apps. to Dropbox, Facebook, I of note, that collaboration. I publishers this thousands market, go is cross-channel us written Nielsen than moves apps users advertisers like will And about IDFA industry and are would and the working personalization touch from anticipate of deploy coming know like hear last I X.X how I more order on continue you you'll in If ultimately recent who related now proxy more compelling a to measurement. this the for Apple's story of to be couldn't heard IDFA. will weeks, opt On includes devices. Netflix, to have We across start regarding questions enjoy will a their in in actually could ID happening. have fictionalized to response filings. of part That what's things Spotify, to have or from You've LinkedIn, some recent most the Unified with more other
if would stock proposed will mean structure four company. I has a specifically that in approved five significantly that of dual here proposal to public growth, to be Board but years. that don't increased time, our amendments, market it's In your There'll a have years, mind terminate sunset by you'll class we've us Wall or sometimes recall do Street. you several catch over tech if skepticism want light go percentage as Our back that And Many the ultimately years ad hard entire recommendation. provide time forum, Board of made been in prospects, with was our around has to remember, our little thousands on as there like to you a lot as valuation context I that today. of of would our why but four was for to the industry in another and lowered this our points. around industry an which
be a platform, hoc by of our are four overnight. and consistently ad but born well. didn't your The trust. These setting we've Over these The The our long-term our a tech media consistent long and are that in as making extremely will of future our you critical and when role connected increasingly appreciation winners quarter, years you we the embrace we've consider in decisions we return, climbed or think of a identity, Trade the the will its quarter industry ad because the shareholder a upgrading trust short-term build us as meeting new way international years, to them years long-term next history, decisions. trust needed the go penalty expectations, not five of five losers. that advertisers strategic view determining helped And is brought and Internet as to knew of box an about with between Open shareholders promises strategy. after provide growth, It the walled important, areas last Desk and level in then because plan. of next happen The significant alternative delivered We gardens. TV pioneering our and such and for value out respect
chances changes to continue brief will that shareholder long-term maximizes determined Our Maintaining to provide company that enable deliver that strategic Board to just I have that exceptional continuing our these has the value. wanted focus, focus. to context. of
As that would having I appreciate been us perspective, for the long of that you many haul. know with
back me let where up started. by Now wrap to coming I
by year-to-date, much we're TV and are third encouraged has of to our the trend. the quarter. even more gain and Internet. proud Because have set as for Advertisers that platform future key been partners. forward. up the highly ability of so more shifts than such The channels, bullish share accelerating ad about team in Open becoming moving this performance future makes our and team's I are quarter. more are every to We performance our strong in done of performance our spend with customers market they deliberate dollar in our that This only our indispensable never
Desk, it's why me that, With future. cover she financials. are let she said to As to it Lindy the time quote, I said, because Blake leading much hand when The the Trade about and spent so to Yaccarino with over at our recent asked groundswell me festival they
