and joining earnings our today. for Wang. Greetings, everyone, thank call you, you Thank
consumer categories could like results the foreign challenged our conditions to that as remains the what unprecedented competitors. The would have some returned participate exchange we factors among in and quarter In others. second from yet headwinds we persistently electronics consumer I of normal we metrics spending not review key such of discounting see our the second by quarter, the financial continue to subdued to and consider power, by of levels XXXX.
reduction in first continue continue for our retailers We where in expectation inventory with through we outpace of Europe this year, and tighten to to the quarter the consistent to half a saw particularly activations third up. in Asia expect selling, and the Pacific, channel
economic strength our perform portfolio Pacific. the brand Despite in climate for underlying to and helped offset well. continued this, demand, As Europe Americas the product and the in Asia impact tough of
Our XXX.X the range XX.X% second primarily decline quarter Xiaomi guidance attributed expected to for revenue amounted of lower RMB within sales. year-over-year, a to million
due in by deterioration largely bands smart quarter. the quarter, our products influenced limited to while introductions by Xiaomi-branded market experienced decrease declined product During mainly our during XX.X%, from self-branded new products revenue X% generated category, the a
on life mix, cycles, launch gross various factors including by and product margin, Moving influenced to be model which upgrades. our as timing, such product product can
ROI healthy. expansion As to and we our our are sales gross for self-branded channel a our Despite on brand brand, in products decrease revenue optimize for a oriented our the year-over-year Amazfit XX% continue gross slight product to Amazfit remained delighted to margin. make we margin our report remarkable portfolio, approach
impressive year-over-year Xiaomi played the gross during Notably, margin significant a since of This highest QX, XX%. in role overall a the decline XXXX, achieved we is products gross this level QX withstanding margin growth our has to have quarter. driving in XX% even an crucial
about performance the resilience and our faced, brand. that yield operations to This results. dedication market delivering our speaks the strength Despite challenges high of exceptional and optimizing our Amazfit we volumes outstanding products quality
be We're of half able confident gross new with should this that expand the to year, product even our the moderated second alongside as company momentum, for the positive of clearance further. margin introductions we activity, the well level of as planned
new strategic as long-term of amount company costs, a mentioned see to we're at have calls, pleased a both absolute look been total top earning products have we costs footprint terms as we let's a controlling expenses making past and as to percentage trend our XXXX, in their always growth. expansions priority the QX, for in remains operating technologies in still our fuel while Since sales. and of downward in investments Now
delivered In QX XXXX. managed XXXX, adjusted since rate and target level reduce costs to run the RMBXXX quarterly million, our operating to on successfully our QX, we lowest
R&D strategy. lowered by were efficiency expenses year-over-year quarter XX.X% driven second Our RMBXX.X based set million platform R&D our by to enhanced
remain edge. percentage costs strength, further to and R&D as commitment high long- term a our sales, still demonstrating However, building competitive at our of our relatively product a level,
RMBXX.X marketing every penny by million. expenses channels returns selling continue our reaching on prune we our As retail to to year-over-year, maximize and spend declined XX.X% we
growth a of invest were brand, in to We'll strategically sales percentage second our in marketing ROI-based quarter year. continue our strategy the ongoing as However, last to a X.X% versus of XX.X% at ensure success. and adopting
benefiting down control Second by million XX.X% expenses from RMBXX.X cost year-over-year, quarter G&A our were effective measures.
will to current investing expect fuel stance in and we levels discipline upcoming to maintain and on persist great with with while business the ahead, lower quarters, costs levels prudent at Looking our responsibly, growth. or towards our cost
margin Despite returning to a gross million in costs, XXXX. has managed issue RMBXX.X and QX, delighted in to I'm non-GAAP that loss we're to QX. about coverage enhanced profitability optimistic our cost narrowed share With net our QX, carefully in facing
cash ample opportunities. of priority deposits and June capitalize RMBXXX inventory Efficient and totaled level Now cash the for invest turning us. a nearly balance working remains as capital quarters. management runway us in providing for at sheet, reduced RMBXX to to potential XX, XXXX, the to QX, our and term million lowest equivalents several we marketing on restricted cash In billion
Despite we to a utilized coming to reduce managing carefully and order flow persist consecutive debt quarter. to in P&L in positive will so in our operations. QX, continue levels, We'll in operating sustained modest do fourth our for this the levels cash optimize loss We inventory quarters.
to the underscoring authorized and had out our we end repurchase the program to million million commitment November Board allocation of shareholders. long-term US$XX.X To By program. program. XXXX, towards our the recap share future, of and we our US$XX the worth buyback to turning buyback in QX up XX, in XXXX, delivering in Now shares reflecting intended to repurchased confidence in carry our value with our company's this June
Please from Regarding net our our sales revenue RMBXXX we overall profitability. macroeconomics that anticipate ongoing, consumer outlook global outlook weakness. of in around quarter-over-quarter us positioning QX, We to range margin for to markets, especially product growth key note return to continue million. self-branded achieve RMBXXX million the that in will to trend spending, gross revenue and this discretionary higher and lower reflects our expect uncertainties
carefully product as despite our faced product and - significant the second forecast our on efficient made upcoming implementing of self-branded with our well strides and as quarter, improving we're continued challenges, our management and gross continued product sales, costs expanding efforts. our levels In operating conclusion, margin, focus margin, cost inventory in launches. In proud new the during managing we enhancing we
that we in investors customers, shareholder creates doubt and a the my value value. continue We challenging deliver long-term. stronger over no that that on company period will substantial the to to track confident we're emerge this from remain for mind right There's as
may With the ahead. have. any now open for please go that, call Thank you. you I questions will Operator,