and morning, Matt, good Thanks, everyone.
of Before address we call, our the quarter get outlook. earnings into I our XXXX wanted first full details year to
a raising quarter. Let full we me quarter, to year It's not had early XXXX we our clear, not this time. is be first outlook will too tremendous after our outlook raise to while one just at be do that. It our practice
much are We into season, higher our heading which has peak summer typically claims.
Additionally, and from results SG&A quarter our around timing benefited favorable financial first spend weather.
of too remain challenged, to On the assess early revenue still the is and revenue Frontdoor our go-to-market brand. channels it side, profile our new
jump advancing on So to laid the at X web with our are pleased report that, am we in Day Investor our deck. March. that making let's that out strategic I of good initiatives into Slide we progress
financial first hold. moderate, I take are our As as are significantly were expand to results our margins initiatives We continue better flowing mentioned, our prior beginning actions Cost just pressures than gross through. improvement to expected. quarter process and saw pricing
basis points XXX For a XX% the quarter. rose increase in to utilization, first drove example, significant high preferred a contractor XX-year in we which of
Additionally, contractors, at our where we in sourcing continue to more size enables replacement us substantial parts to make equipment for larger a and progress discount. our purchase
maintenance one-stop in things or in direct-to-consumer And our increased launched home shortly. also we detail all which and April, app We DTC for repair. cover will our demand, more I Frontdoor,
throughout continuing in our delivering look year, progress forward we While we the and to it XXXX. on we the early what of rest do, would remains said we are
an in through at Now which new We we homes. differentiated expert really homeowners we April. to offering In chat believe will offering let's I that Day. where app was detail Investor their the that Slide repair with in Frontdoor revolutionize maintain our will turn X, short, new have the and feature, our launched reviewed how the cover video
Our supported an and innovative launch marketing campaign. about talked this with team has
you of have our fun compelling already seen Some digital and probably TV spots. and
Our League opening week. Garden NFL & such Home Major robust Baseball's also several TV and leverages as week, strategic marketing partnerships, Draft effort
will have box Frontdoor also a That We brand through country mid-summer. across happen of will with program doorsteps Amazon, millions our land which the the customized on design.
All of these efforts are working.
with times. X forward look next for we has of quarter. downloaded the very But the details launch app our been Since ago, downloads. sharing are We more weeks now to over pleased now, pace XXX,XXX
download content, year. discounted services. no introduce video free chat steeply everything including our Now At video way can to product the with also our and X, and to reminder available pricing and get rich product maintenance expert. with serves which encourage the Prime. per where includes upgrading app Prime and a Basic a products includes Slide in member financing repair robust more turn They videos. great access of get It's plan, year, offering, also and HVAC per a at Frontdoor an The tips home cost as quick let's Frontdoor product is to the to consumers special $XX Frontdoor free lineup. but one members X offering, chats systems get on basic free
and try haven't If for out to so, you the I done it encourage already download you yourself. app
details. go more also can to for You frontdoor.com
offering. both, with delivery Frontdoor a brands. rather a This our is la AHS moving are Frontdoor services channel Now the service services Pro, carte available and on-demand to Its consumer-facing than home pricing. through
the revenue could about largest excited be Frontdoor of new in one growth very brand. Pro, the potential for which the streams are We
this expectations Specifically, we about upgrade far exceeding HVAC extremely offering revenue are optimistic our that is year. our so
and X, repair reinvention product will an appliances Shield, It do and to this our with home homeowners the Prime, under Turning additional the is our goal at It's coming one-stop is convenient need Frontdoor an we Premium the for month. upcoming cover homes. make HVAC it American membership coverage. of systems of Basic -- $XX option Home the and and Premium be that includes shop an June. service plan maintain to Frontdoor annual today benefits per to all out will in plan. for that starts easy, everything same Frontdoor Premium their Pro and that Slide our
For it make app. members, is requests premium to service through the easy
For $XXX. a payout item, we a of flat be covered will of will fix provided the with the or $XXX, fee service member
the transparent In better of HVAC costs. payout us those who a elect to This case while coverage, $X,XXX. digitally for the and allows enabling predict process be enhanced will more experience,
them members prime premium to discounts will payout, work appliance. for their of mentioned. Additionally, includes replace the a all with This or system receiving we previously
channel. will Shield, Home turning Slide update a I American starting on provide business Now X, to the where DTC with
that a have on engines, growth are we this Shield our while on get efforts channel we X American are brand. as Home new us. First, platform growth. back customer are to as focused and to the positive growth equally for redoubling DTC I clear launching tremendous been been we And want it to has challenged has Frontdoor growing be recently, we
In fact, the really the of recent has team our been main decline. digging into drivers
it While the team near-term identified issues body an work, impacting main has X demand. ongoing of is
The first main issue is price.
getting the to home to significantly This levels. Over with back the we our past done response was price service inflation. of historical gross margins our plans in year, goal raised for
go-to-market and this market analysis inelastic showed As our new deep that might category for on not be the price environment. bigger that in dive, our the consumers part channels had impact a of as
by renewal channel have the the stronger-than-expected we second other been our the as our have is impacting improved. surprised elasticity pleasantly On main in near-term renewal rates issue demand. hand, Inflation
go-to-market that our comes costs, rising strategies. seen creating on impacted have behavior. media We Further, higher inflation additional sentiment pressure consumer and has with inflation
you to new at response have have In our these Since learn findings, explored Investor spoke our Day, we attract test strategy. and recent members. strategies new continue discounting discounting last DTC better we to to and pivoted how we to
learnings year trends, pleased we these with these to and While our want of more expectations. sales adjust results we DTC full before some are see we early
to steps Additionally, we have improve conversion. also taken
original plan the are the do operating demand. generate. This more we We to main our in such improve XXXX efforts efficiency. AHS. impacting leadership third DTC issue efficient marketing reduced center converting through spend and our marketing DTC This is done marketing spend is for We as at upgrading training. call near-term becoming overall was had demand
increase effectiveness, initial decided our are we better to to compared seeing spend that in Now marketing XXXX. our plan we have
work sales. continue the optimize are year. to are throughout we marketing in remainder near-term decline to of the the We DTC actions the Those will taking also to address
to continue will we as well value of branding term, and the as Shield. Home enhance Longer marketing American
differentiate Specifically, and further our we need to competition. the over promote products
value our optimize are and proposition with work we We also segments. our refresh consumer key continuing discounting as pricing to
to low drivers team at and over Now turning which point, to sales updated and market. for a Realtors the X.X sell accountability a plans. of XX% The home more balanced of dashboards. transition our our is X.X period. months Slide sales the improving it market-level annual and on existing to one delaying service conditions, real year National channel. market of March or Association decline estate remain data home sales is adjusted usage a focused levels of But Inventory prior rate remains main homes X the of to supply, this buyer million only challenging seller through market the Regardless and
Slide XX, and to renewal channel. our Now turning
customer increased first XX% to targeted a in retention price the rates XXX in XXXX. actually realized points As mentioned earlier, Retention basis coming of I despite rates than are expected increase in XX.X% better quarter.
that our is existing pricing dynamic are shift still our value a find driver, While increase customers in. channel mix strategies clearly tremendous price a delivering
also to drive We work to continue renew. improvements to on members process
to in XXXX. in are great a off closing, we start Now
hold, expand results efforts. our as We continue pricing to actions take as continue headwinds process expect and our improve XXXX moderate our to over improvement we to financial prior inflation
As at growth come. on that segments years the now focused that for engines consumer our to business have drive we will I Investor X told are different you Day,
I financial will results. review Jessica? to our the over call turn to now Jessica