thank Thank joining us you, for today. you and Amita. afternoon, everyone, Good
a tough operating We for environment media. face continue digital to
audience occupy ecosystem and audiences, unique iconic technology marketplace. we position in brands consistently platforms, is proposition and However, a our value the in creators, platform, With and differentiated massive a advertisers. the of a resonating
all and in hundreds and a crowded creators appeals Our young market. content advertising each biggest the platform, millions of of emerging to to tech break looking clients, reaches day people premium brand-saved through
them exciting lot media will on the company long-term of to shareholders. a I that some and the underway, deliver to scale-diversified is cash value of of industry work poised today. have a are digital share We which future we And
to navigated weakening discuss our challenging we company. ongoing headwinds me turn performance. of the and year networks I vertical XXXX ad a complex dual our shift the for that, environment and business, into video a Before also was short-form digital to while the integrating briefly let
First, on environment. the operating
content operating of pressured conditions, order Over year, in macroeconomic work many were environment, our to business. deteriorating in to the complex last of year-over-year global clients which forced constrain teams integrate our this ad retires. navigate In into advertising and also growth course our the budgets networks to
While resulted we meaningful that believe not full yet synergies, as potential we reached a in cost our integration combined have company. revenue
speak which will We have these in order to to work enough more challenges, to shortly. Marcela overcome do
across Turning short-form our video, the at to namely of the of made platform. progress in the highly ago, vertical great implications XXXX. to A short-form I around building audiences large, first content discussed rise business, and focus video engaged form on the our year vertical shift to we short shift as media our ongoing earnings call, rapid we
As of Reels short terms shift doubled a focus, we and this video vertical result across TikTok, nearly our output YouTube form of in in Instagram, sports.
views premium NFL Louis quarterly Reels of use globally on the billion like and recognized with earning videos X surpass multiple with millions Shorts, consistently to continue Vuitton. We on each both brands and par
short-term tripled of viewership content than year-over-year. more QX across platforms
as certain the I platform. platforms begin to such As short-term content YouTube we up it partners for monitor on monetize Recently, time have takes their discussed opportunities to seen open before, Shorts to formats. content
long-term focus change, momentum to I believe growth the why we for of we driving first and the to Although continue, monetization. we strategic operationalizing business are in is stages this which right this expect position the are
the December, complex made for integration long-term adjustments environment accelerate with formats aligned cost focus the the with and structure networks. to demand we monetization the highest progress platforms initial of on to In weaker significant our on and our
-- to the across Execution I focus allowed the against has areas and that long-term artificial drive specifically, content. creator-led portfolio I will cost combined believe the of and defined media be us our our of future brand, creators on initiatives growth the believe AI-powered of intelligence. across by digital rise
content seen formats Shorts As capitalize on proven built consumption we the around continues creator-led momentum, past behavior TikTok rapid and the popularity in year, course the of we have content. like that favor content. over audience have audience the rise have the To Reels, to creators-led of
We are building suite This next the recent creation includes content of technologies, talent. engine. end-to-end Internet creator and of generation premier tools monetization our the creator platform power to and attract expanding
We creators. have for spent a since publishers track inception next engine of as Internet BuzzFeed's with discovery generation creator-led record proven the a
to mbedded of form a marketplace. In helped some complex. in creators fact, commitment media culture develop the have in competitive and us biggest This and started the has BuzzFeed careers advantage
We and of network are the to our cover influencers creators. to world struggling of to able navigate talent offer trusted advisers,
strengthens helps creators higher content build and that to deeper content across audience reaches our tools and or flywheel audiences in insights. monetization resources. also strides best-in-class us a our quality allows sustainable massive data platform and and network platforms a to made capture growing We've wider our Our access with creator, which more engine great with further
technology represent BuzzFeed to level. creativity has take the and convergence next development to lived always this at an and opportunity the intelligence recent artificial intersection and of
we process creative to writers, continually the our increasingly the producers. As becomes are and of creativity looking AI-enabled, maximize creators
that and and tool, creativity of premium as avenues can offerings product partners to appeal open imagination, our new engagement an AI harness will explore We humans view clients storytelling new the for new new to frontier up and one on that exciting media.
start. is and core this curating personalizing phase see in part In work quiz to to good our the power experience, XXXX, content our audience. brainstorming informing an business, our our And from move and of you'll air a area content off R&D our enhancing for
these more media. be digital explore excited to transformative I us in frontiers new could for not
As benefit will And and working are from to creator time power will is to join AI we hope have trends. Day our we to and you share, led continue well BuzzFeed on Investor Virtual both what communicate gain on. fully these content where influence creates and audience XX, May positioned we
Thank you.
I'll Now the Marcela. call over to hand