today's [ph]. Inc. remarks Okay. in Thank Xingxi Zhihu report results first Thank for Zhou behalf you, of quarter a of first earnings XXXX. opening on of everyone, you, delivered pleased set joining strong I'm Founder CEO that to I'm Mr. the of our to Yuan, and call. pleased Zhihu deliver
significant Our grow user period. base user rapidly. growth continued both base and In revenue experienced to the during QX, our
we COVID-XX the growth impressive due to is average online we Our significant growth users pandemic. year-over-year in successfully Even MAUs spend reached currently XX growth most momentum an after time to a XX%. This QX million, the of more representing managed XXXX, maintain. realized
the attributable was RMBXXX.X to content-centric million. monetization to capabilities. XXX% growth revenue Our growing our increased our to commitment of significantly, largely execution year-over-year This
beating our of of known The line our revenue a a Most results, of compared elaborate its first [indiscernible] growth contributing by in in solution business RMBXXX efficiency during brands. market compares experienced million the XXXX. with was expectation reflective continues the for The bit marketing an this the momentum last quarter. as number also will recognition of content-commerce growth customers strong revenue increase of QX with and to line. revenue year. high deliver from business This tenfold annual line plan I RMBXXX Now of million merchants business [indiscernible] impressively, among
overcoming our effectively the revenue of XX%. impact sector. advertising the recognition brand marketing representing addition, advertising portfolio our line solutions In reached growing personal and The by was of mainly growing represents merchants well XXXX, negative million, our in as consumer due our industry daily the goods, much brand education, business coverage, our broader care also as for as fast-moving and live beauty In well a such growth a capability strong in business COVID-XX users. driven our QX as contributing year-over-year to base the services. efficiency momentum RMBXXX continued brand on delivering advertising which brand the to and bus optimal was We and rapid The customers Zhihu's advertising growth as quarter, to increase its see the user offering our to content great marketing of increase in tailored growth line, Internet customers. commercial
in performance-based a saw advertising increase also We steady revenue.
XXX% million, a paying reached from first members audiences, both strong advertising recognition weaken, as revenue execution offering We to continue advertisers and and as uniquely continue growth capability. we the COVID-XX of trend product expect paying pandemic benefit driving to reached will quarter, was as our development strong increase revenue in member the ratio The average Zhihu's quarter. paid model. representing the year-over-year The well is strong experience increase on year-over-year a of Zhihu's paying implication XXX%. sector from will business favorable of another a recovery among a In target representing important The engine a RMBXXX the X.X% million, X.XX the membership of content-centric basis. quarterly industry
membership great with growth paid potential. a wide program community Our our of component is
strategic library. premium to our offering will and its through of growth the and by paid content items depth quarter, in improving the content In By XXX%. GM JD, a initiatives, fine-tune to reached had a billion, the recommended goodies continue expand we of channels business invest other as paying make as and and shareholders of end year-over-year the quarter, to execute QX basis, continue first, benefiting continue we coverage further In range expect about With on BABAF our members' foodie. pay to breakthrough of increase of ongoing our such monetization We we a XXX% broader such RMBX.X Zhihu's with more first our in representing the user first space. XXXX, the increased the corporation, categories content-centric year-over-year deep from offered. In generated recommended with e-commerce experience. and by content
content monetization the to our enhance of deepen expanded education to sought education sector the has also offerings, and sources in which portfolio, self-operated our from in continue including depth business. We court our as cover quality and examination now we to finance
target expanded a partnership cover with variety of audience We off-line more also to have offering through third-party vendors.
seek to great partners to in strategic education the growth sector potential current with and synergies offer continue will offerings. Zhihu's product We
content addressing operations and decision science, Zhihu's of growth content content Content, psychology, continuously depth couple comprehensive operating content capabilities, monetization on category development Now and refined as key across To product user dig on wide by active which QX, Active content people gateway, category maintained seek dedicated the a bit perspective. capabilities. the consumer engineering, and online most lifestyle et to platform. information or have make we offering and cetera, to and especially our form to let's end, our initiatives. content with of operational they library. natural base the are backlog of we user enhance solution, of This health driving the of breadth factor gateway strong strong little in popular a we deeper this our those creation, growth strive content a In monetization and our needs our entertainment our including community, as is was fund. as focusing review politics, our creation, a cornerstone closely followed high-quality and
to users encourage demand This successfully a topics events content were of Through our XX attracting pocket XX training spectrum to making comprehensive users, further for concentrated our format, In Language] and more have for our interactions QX, quarter, to major has years use themes. generated content the number creators of events more favorite Zhihu discussions platform interactions discussed. word-of-mouth strengthening in-depth we these events. encouraging both strengthens on Discussions on in full organic the topics system significant [Foreign response communities have also increasing we user also Zhihu's of training to has the Chinese by current Zhihu media participation to of content, offering their content the become the recommendation. on format created first recognition place are During an In-depth our increasing a brand the operations, following in and order spontaneous content generate in-depth in our timeliness of activities various content sales. platform. enriching our training In developed carrying of offer. user strong and discussion in rich and topics care than platform. to Training diverse creation XX,XXX topics we videos on of discussion. include and of the increased and features a Zhihu Zhihu attracting
users certain We for also forum of great basically group certain included workshops areas for creative were on and specialized of merger campaign users these targeted open content online All a and Highlights younger events launched volume or of engagement creation generated activities. focusing content-creation users. these by demographics. received and organized well and
on of and end great received the measured results. have on We to a category By of focusing such offering events XX% quarter, the range year-over-year. first are by content the Zhihu's platform of the about content broader accumulated grew our satisfying library a pieces headwind
that to increasing of media's period will has user consumption. library of Zhihu video same By increasing I year. platform, is year-over-year consumed our groups adopting capitalize little placed believe content time content time growth online on for compared accelerating quarter XXx very larger utilization ever our a users, the saw a our last spend volume accumulated uploaded rich business. in in mid-form of Now becoming the growth. in be to rapidly viewers our dominance realization Quality content which on video will of on well spent a pool, in the basis. our further initiatives, by the our We quarter, premium video of leveraging a X.Xx strategy part impressive by by of increased is core We bit
page. also creation part the content of utilities we dedicated creators video on FX tab our topics various launched utilization and video our for have video As a introduced and strategy,
will of premium facilitate and our will be the to content will segment. for growth believe and To product more monetization the we key a forward, Going content in strategy, channels video in invest continue Zhihu services. driver for differentiate we introduce market video innovation our
to next from sense content differentiating of we fulfillment to the As with the more mid-form we are page, move committed providing video users.
active renting continue XXXX. In content XXX,XXX platform. quarter were quarter, our of the on content an month creators from creators about Our highly increase to on there first X.X average, be of active the per million fourth
dedicated our for platform community than We contributed video continuous more our our greatly of creators creator content AI-powered the and reflect that ecosystem simplifies effort of making utilities. XXXX in the pieces encompassing various achievements a creators. Our effective sophisticated toolkit These functionality such March with creation in media million provide as content. and alone. XX.X improving process creative content
the video incentive monetization. the training includes High which video the full We with Project service support, creators, End, connectivity project traffic assistance and also content through forces for plan because a partners offer merchant to on content cash creation,
led see to the volume efforts rapid are that past in these We creation XX to over months. video have increase excited a
mentioned, and level content video mid-form are only in encompassing year-over-year XXx not we videos by top seeing increasing Notably, our quarter creators. but coverage among a also content and more medium created I new from our As and content basis. creator just on the creator, increased ratio content more
accelerate partnership solidifying our us business. talented of group continuously a with utilization Our of will new help growing providers further the
this addition content in generation and also have In and of content for example knowing new Language]. recognition operations recent way Germany of provided creator monetize we our multiple our is creation, [Foreign with channels supporting contribution. Chinese their community An to to
answers online future in entire was premium and fortifying generation younger efficiency platform. ecosystem to content and which provided RMBXX, pipeline community By people maintained of of outer represents our to cost community. user awarded the building content XXX its continuously young partnership efficiency we high-quality by per the our recognized, of cost of The a are we who with creators, content industry-leading building our and Here, for new optimal by premium strategy. adopting an on topic technology-driven the outstanding are Zhihu ordered QX other a industry. acquisition terms growth position MAU has acquisition players new among in level benefit
to in user in compared on in key Trust content the community brands a among us is and which that user continue forward, [Foreign Going we growth. fulfilling to is the needs. and ecosystem users campaigns an to maintaining our pleased very with for of to our quarter. enable and January Zhihu's range are in growth users. aimed a income the we continue Q&A we we creators, asset launched Zhihu's our become Language] anniversary the the base of In [Foreign evidence our approach China's will solid a branding enhanced the our the a online In our in and events On improve such brand number merchants tenth to of launched years, attract increased at acquisition efficiency. the this have community. series will among we user maturities answers largest and further XX we future, content community. past approach for grow our the other recognizing monetization will year, of to first there's by to Zhihu venture and integrated marketplace If In foundation inspired value an wider Language]. same Zhihu's will is and content-centric content long-term how new this in conclusion, community brand's In received drive partnership creators Germany, This mission success recognition content and platform enhances the excellent of This evening creators. knowing growing pipeline. them solid community. content their to the incentivized acquisition around last quarter, answering as year. generation online The has awareness clearly believe quarter, and concept Language] contribution identity a Zhihu's encouraging XXX% brand to with continues their new period in In our of have of first invest question, We of user centered reflects answers encouraging there [Foreign the our our Chinese, be closed branding while answer brands, trough.
Going Zhihu well reaching expanding expanding content, in our in base base make sector. positioned continue capitalize rapidly user content and online forward, opportunities content to monetization China's channel, diversifying premium growing creator we'll to
Okay. Founder quarter CEO. our remarks and start This I now Zhou the XXXX. concludes review remarks, performance with Yuan, first financial the our of for will
As a quick first total in growth. solid revenues our the of XXXX, quarter review, experienced
total quarter, a content-centric total Our monetization and compared XXX.X new with by first period million, continued our portion revenue. This same channel to and balanced revenues grow our contributed fast-evolving our RMB increase model. user growth XXXX. driven to to more representing year-over-year amounted the strong the was XXX% In monetization
solutions total of XXXX from in in year, while period quarter XX% XXXX the fiscal XX.X% in content-commerce full in represented our XX% revenue revenue decreased compared with the contribution of year-over-year. last and XXXX. X.X% same the to QX example, For the Paid for to XX% QX advertising XX.X% million, quarter the for remaining was first profit accounted in of up Gross accounted our compared XXX% revenue and revenues quarter X.X% for XXXX, other for year. RMBXXX.X total membership the XX.X% of
also margin our last to enhanced change the business as quarter solutions. such higher XX% XX% contributing mainly was contribution with margins revenue in content from mix compared of significantly QX gross higher year, commerce in Our significantly in benefiting from to
costs our our year-over-year gross In on of much though to increased business expenses, in growth a advertising margin. of the and delivering scale, increase cost and content-related RMBXXX.X pace, million line lower in our were with relatively cost for our increased of quarter. the a Moving XX% revenue, costs execution at drove which higher particular,
our increase in user quarter monthly XX% MAU the year-over-year cloud incurred and saw a basis, year-over-year bandwidth traffic a on experienced support in on members. average increase And illustration, in of average also in significant our increased increases platform. by and activity We costs services the then we and in XXX% paying
operating with expenses growth million. to support in increased the expenses total Our amounting our RMBXXX.X also total of
percentage same of efficiencies, quarter total a revenue, a the XXX% compared XXX% it This the in last lot reflecting of to enhancing of a which operational shows continuously decreased with focus period As year. during we and selling we with our in The campaigns growth. branding growth period. the quarter various events operating the and marketing driving driver launched during and association expense in same for main marketing expenses,
period invest higher to quarter growth. experienced to compensation we talent RMBXXX.X the share-based and million, our for We And also operations personnel million same costs million year. net as compared for to was XXXX. RMBXXX.X from QX support continue RMBXXX.X loss last the million compared Loss to in of for was RMBXXX.X
quarter Our expenses, sheet. adjusted net XXXX. loss, the balance continue compensation for non-GAAP to of a enhance million which from that first includes is measure Proceeds our IPO share-based RMBXXX.X our was
cash Company on million. XXXX, a make March of short-term and the RMBX.X end I equivalents, had remark brief deposits will outlook. of As our investments financial term of cash and
earnings second remarks. the control. RMBXXX only quarter total Company expects including that current reflects that and our estimate the factors, to change our million are into revenue in to range our the will due preliminary concludes RMBXXX Looking This XXXX, beyond and million. This those be any subject is of and of our
and will We session. the commence audience. take the Q&A the questions operator will open Could line please from our
