Thanks, our drove and rich market deepen and drive sustainable and strong rapidly the of across ability Throughout our NIKE sport separation consumer storytelling, doing competitive and midst fiscal call. our year, does actively Serve the demonstrated to voice a what to company hello key athletes profitable the John to everyone NIKE moments, and by on product XXXX innovation, growth connections through changing deliver the brand portfolio, growth manage growth. we is conditions. consumer marketplace amplify best. with in
we full-year, which with mid-teens mature in a the in basis, $X total neutral to performance adding our most our We of included For sustained billion delivered strength lifestyle. billion North business America, on and revenue $X revenue accelerating added and momentum currency market. largest growth
up and across In our ASP increases, consumer In growing sales the units price across versus full addition, we marketplace drove and mid-single-digit the retail and sales strong another in engines. QX, quarter with grew and franchises prior price double-digits year. saw product of our demand, we both top traffic online stores with total strong
DICK'S partners. a the we feel NIKE actions about decisive inventory the this Beyond strong from our momentum Goods, continue and We total top the improved marketplace growth, that to driven our marketplace top as Direct, and significantly our position, well very line including NIKE JD, results we see strategic with driving and over our specialty Sports wholesale year including with down Sporting finished by units, past good sales year-over-year. year, Direct as partners, city partners,
dollars year. the units deeper To down more versus are inventory flat than prior little a both go on apparel. and the across footwear Inc. double-digits Apparel units are prior XX% NIKE inventory, year, down with versus
in of inventory mix versus year. Our inventory has in-transit prior prior days improvement normalized, show the and and quarter the
may prior the of high-single-digit fiscal a Greater with us, closeout foot, being are versus strength. position year, compete All prior Closeout both with in-line down double-digits. the inventory our with average a North navigate of mix units perspective, is to have we inventory to and uncertainty And levels, pre-pandemic told, ready year. entering front the age and of China ahead that XXXX on improvements ready in down any be from versus from geography dollars our America
future we as a are for forward, Now move on we strong building foundation growth.
power and in of confidence depth. connected Our authenticity the in consumer, grounded NIKE's centered fueling is the in culture, Deeply and breadth and distinction, portfolio. to youth unrivaled sport
to our digital and sports investment with our our from marketing Our in reach. and our platforms global membership, innovation, our begins strength scale portfolio,
still the grow for scale NIKE's most world, We ahead. growth the opportunity advantages, has what and Consumer been sustainable us around interest the is as leveraging competitive And greater been. to to the it's over wellness potential long-term. and is NIKE's and consumers around ever and shareholders excites returns health, world today as sport, drive in create strong never value large to
Let me share just a few examples.
NIKE's are platforms, in XX James innovation. everywhere. of greatest We and innovation right athletes new concepts, relentless fuel is innovate growth. Innovation world for more advantages athletes, and of And years next to the competitive to Center, better make our creating new and our capabilities one new make First, serve LeBron to of NIKE's to now, we better, pace athletes
to investment continue in for we me to for innovation NIKE. value growth and athletes, long-term will drive this gives create increase We confidence can
year We innovations to have some global on stage. our great opportunities over fiscal sports this next latest showcase the
brands, unlocking for who direct the our also By Second, consumers consumer serving strategic better are and benefits we're love NIKE. accelerating platforms. across our and financial relationships knowing digital we
in returns per in demand Adobe have member X-to-X higher click example, ad rates, personalization, enable and with For member conversion, we member spend. and driving resulting partnered through digital to on retention, gains
consumer only and platforms capabilities these to to and come. We're opportunity our even on greater operationalize experiences beginning new see digital we
seeking is and with of innovation, active one generation Third, our South digitally of in Gen we youth This ever. our a the international growth region with includes of one Central connected see largest meaningful top potential world's young consumers America, of and as China, are Korea, Z country's markets. the where of our markets, deep And, love Asia and most coming Southeast age product a populations. course, most India, sport,
the can profitability are pressured we improve fiscal combined we we profitability the improvement that on average continuing with XXXX now see deliver When will XXXX. and drivers to that Last, of in many opportunities XXXX. fiscal corner grow, headwinds XXXX structural into cost around we fiscal confident above the transitory margin our as in with
Now, turn In a quarter XX% as X% grew on currency on in as levels. with grew NIKE Direct revenue QX tightened basis to and NIKE, growth Inc. NIKE grew supply a X%, let and Wholesale in planned, Stores. marketplace results. normalize inventory NIKE, NIKE reported growth basis. into Inc. Digital, me our fourth moderating XX% we X% XX% neutral
elevated primarily and period. to offset foreign Greater higher net the prior changes obsolescence strategic actions basis XXX basis lapping logistics and on points a inventory freight higher partially Higher product basis, China in markdowns, and reported points XX.X% exchange in a in unfavorable declined by costs due margins Gross expenses. currency of to XXX and pricing rates, input reserves
expenses. primarily increased SG&A expenses, related X% costs, to on and reported creation a NIKE variable due wage grew demand basis, direct
per $X.XX. for Diluted quarter rate was was share earnings the tax effective Our XX.X%.
America, Digital up and and grew NIKE to reduced marketplace grew basis. X%, declined our me Now, proactively North reported following Direct X%. XX%. XX%, summer sell-in turn EBIT QX In NIKE revenue declined on Wholesale operating to X% inventory. a manage let segments. was spring
strong on frequency consecutive engagement trends. consumer Member marketplace across us levels. to buying retail was For drove NIKE's traffic double-digits sales inventory double-digits total up drive grew to revenue demand another all-time surpassing marketplace, healthy grew store an enabling and quarter, industry platforms a quicker all-digital the and at return high.
Jordan dominant momentum lead performance, and brand momentum highlighting at and its extended Luka brand strong franchises saw We leading top portfolio. Tatum delivered growth. delivered the generation. the with franchise. Performance another dimensions and performance Giannis strong next iconic LeBron across double-digits. women's Metcon And Free women's our growth and as quarter inspiring with our
we Spider-Verse this fact, X's kids a our set sneakers up inventory, the ever ability confident grew look and app. healthy X%. are robust in revenue mix North and product to we quarter's AJ In chain, drop launch of shock XX%, as drove in Direct NIKE normalizing supply NIKE's EMEA, a pipeline, pace grew In America largest With was on a NIKE QX the XX%. ahead. Digital
EBIT quarter Brick-and-mortar offense and and growth continues declined sport conversion separation. continues EMEA's performance XX% fourth and traffic double-digits to rates lifestyle. strong. to the remain create in share traffic results increased expanding. basis. with Digital strength on demonstrated in in authenticity as of a countries power up reported complete NIKE our also market NIKE's key culture
by and Pegasus up Alphafly Mercurial marathons, out Air year and sell-through. and Pulse football Paris shoe and and channeled Vaporfly digits momentum price energy sales, and our Air Phantom, kids. led for closed growth counts, the double biggest across balanced men's, Day Max drove we And and positive strong Invincible with X. ever, full into while women's, the Max Max We strong Air top of at London
year. index declining basis. XX%. on reported over buying as the NIKE grew revenue QX Digital a grew with Direct NIKE XX% brick-and-mortar China, Greater EBIT grew consumer in versus XX% prior XX% to continues In
brand left is is This NIKE's growing. Consumer Sport momentum quarter back. doubt. rebounding, is confidence no and
inventory school with And price healthy with into high We eight celebrated momentum activations energy the full of that in seasons by sport our accelerated position. Day. full product around sell-through our basketball Air Day, extended return league, marketing Max the Super Chinese strongest Brand and we
led community Running around Invisible Basketball grew NIKE we saw activations athlete, edition Ijen storytelling, for strong in the X GT XX. jump longtime and GT fueled And players executions double-digits, by including Pegasus athlete, sell-through for hyperlocal NIKE Cut. exceptional by lane inspired Leon. newness our double-digits, grew by express
NIKE's our performance that next month, results we in X/XX first Beijing. China by up year's this tour Earlier And record the week, welcoming athlete on with sales Giannis last we double-digits. since momentum breaking build will pandemic surpassed to as kick-off
ability China. As we in long-term percentage we approximately the of Central confident and forward, points sustainable on growing X revenue including grew look in the a shift X% our strength Direct our declined with a up consumer of connections South of to due APLA, are NIKE's to in QX drive In in distributor reported and Digital X%, confident EBIT basis. XX% to NIKE headwind America. impact X%. NIKE model was a growth
in quarter highlighted the growth balanced region. This our
Brand doors continued strong and Seoul its double-digit with as international expansion new Tokyo in energy. flight world growth our Jordan of brand local create
Invincible We men's women's from from X. and performance positive saw lifestyle sustained Vamiro growth also with Pegasus and X Cortez and momentum strong and strength in
over In reinforcing across India, the ahead this global kids by we women's business the We XX% with milestones building Southeast the new cup. in In APLA finished in market. grew opportunities Asia double-digit summer's in and we we see men's, with year, the this world football, drove our and women's, potential year of region. and new growth excitement that
X.X can across app argentina.com and quarter, first NIKE and first launch the to our downloads to digital drove demand. its continue elevated grow. Korea, And in region, From $XXX NIKE's accelerate incremental showing introducing footprint India. within in launching consumer In how direct demand experiences investing we million million digital peru.com local
macro robust a to monitoring closely trends. of flow and our inventory, me the innovation XXXX clear behavior, we normalized let retail Now, with and strong financial year new a consumer supply. environment, That fiscal advantages, consumer We healthy product said, pipeline, enter outlook. turn momentum, the are
in full our priority drive is healthy agility, operating price XXXX Our model. and for to growth, while fiscal efficiency unlocking speed,
best. position at its We control we are can we focused as to what compete NIKE on
proactive taking than months business, six are buys] more [ph]. planning our approach our building [tighten ago a to on balanced We decisions to
an profitability returns capital. to this translate cost higher of marginal We invested growth, expect into improved on and expanding
that taken We the factors will also growth, quarterly comparisons. as from overall of year impact rates have into prior as account well non-count several
For led and Direct. approximately year prior mid-single-digits, the reported XXXX headwinds four fiscal of This wholesale by from liquidation full-year, we grow timing accelerated activities. revenue the shipment includes expect NIKE points to from
In addition, on do spot rates, translation based impact on in current expect not we any fiscal XXXX. revenue material
expect foreign headwinds. more points which of We margins the margin ocean versus and a points a a exchange reported translates to the XXX rates basis basis gross XX from the XXX expand a favorable to approximately XXX starting headwinds, negative on modest reflects halfway recovery to from basis, impact improvement gross points second transitory expansion, This basis prior of in quarter excluding markdowns including points beginning basis year. of freight operational through
We focus business. on more price shift plus our increases direct also a our value, expect from ongoing from including continued in price structural low-single-digit gains to XXXX, benefits fiscal
in of with be costs to higher by supply higher labor fulfillment chain. parts inflation product partially expenses causing this expect our and offset We
We revenue global effectiveness. for as and speed launches in to expect transform greater investment SG&A in above to demand to we increase product NIKE's support capabilities sports key moments operating and model grow and invest creation slightly
to as continue pre-pandemic percentage remain will below a manage We of to SG&A revenue. levels
similar XXX million fiscal to interest we expected and effective income and net XXX other to is of year, income to tax Our XXXX. income, the be to be expect rate million including expense, our
important provide let few Now, first quarter. insights our a into me
restrain our to up be reflecting growth tighten decision first half expect to buys inventory. flat revenue to marketplace low-single-digits, quarter first and We
XX excluding points of to quarter operational We gross margin, exchange impact on expect a foreign points gross XX basis basis sequential of XXX reported points to to headwinds. basis basis XX negative in basis another points of of which down a expansion, translates points margin improvement the XX basis,
including We the expect next efficiency digits and SG&A double creation to reported of investments driven on basis, World increased women's around activation North America. the demand transformational implementation stages investments the grow to in ERP Cup of our by low a drive
investing our the offense, us. agile and of that remain uncertainty, developed we opportunities through capabilities in will experience, growth ahead, the on have the capture times leveraging front while to Looking of we lead and to
athletes future For starts always with NIKE, creating serving the and sport.
we it ready athletes incredible the have of to Paris World be to look an sport remember, to bring the our of will we just Games, like year to us from road this XXXX, and best. serve, be to Cup NIKE we the fiscal a summer's year Olympic As will ahead
up let's that, open questions. call for the With