mission you, its Bobby. a for as during deeply first call to and I’m so connected this to to be my with of glad challenging all really Thank be company earnings really time. you proud COO, part
those by the pandemic. I to all want behalf and first by deepest COVID expressing this entire of affected of sympathies frontlines health those against the the the crisis, all start battle to expressing thanks to on on my company
we But would are unique simple, execution their other, discuss recent I are with under focus commitment to priorities. for thank to highlights, our They you execution, share like like I our difficult and players and currently living in. and I’d our and to to a my also before particularly operational such employees execution. each environment
known superb we to We have get we back execution. are for, will franchises, great what and
health moved to of address our and and priority. their said, have families our expectations had to for to for our of and the year. our had safe expand cases the offices families Bobby their on fortunate home All few our remainder safety keep from work As environments are I’d COVID-XX our to the development very like across pipeline we employees and measures taking are and company. the employees remains of mid-March, by we the
the and and families. family their employees employees receiving covering are we’re possible for members of ensuring testing all care. we their and costs affected And best Now treatment are our
where work. to access medical employees We and and and regions live telehealth have support contracted resources, private increased doctors in
need and find ways ensured balance and benefits, and had services access while additional And help best-in-class the well-being are have their and to health services other we support to they work, to and at physical to continuing home mental families already our families, employees home. including our employees We’ve life. that to support
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of Call growth of demonstrating really more the model the XXXX couldn’t about beyond. geographies for cross-platforms, on fall, trajectory With model, and Duty and content the and be premium the for we our track business franchise excited power
each term Now in on team of reach content the month-on-month plans Warcraft XX of quarter to the or a its doubled Blizzard. players increased World longer between community year, ever turning in QX. a continue March. second continued million key in the in of as experiencing with its further than franchises deliver active MAU’s subscription to in more monthly of were QX in momentum strong increase Having before. expansions number half last Blizzard’s
Reach to recreation Shadowlands, which delivered years the engagement also the for has original increasing for expansion major recent the increased And engagement later XX of slated in introduced from drops which months, content continues strong with much particularly substantial shelter-at-home second which more activity Reach [auto] Wow, is the our has accelerating further April. come momentum and The QX. in a were of engage in [ph] Classic, and regions as drove measures community year. half through drop deeply in a to and quarter the received ago, WoW content modern increased year. this pre-sales next WoW, of again from in
to Battlegrounds, increase operations. the strong execution deliver in March, continue stay-at-home moved fans trends up the of improved of Diablo is mode remote year. finally, for effects, the to franchise continue to auto November, meaningful Hearthstone a quarter in and with battler by engagement very launch play in well. engagement quarter. the experienced in online on game successfully testing engage to first also the and latest We as Immortal middle regional during new remain Overwatch in the League, to the live seasonal track Overwatch driven And begin the and which with the shaping production in its event coincided
each in conditions month-on-month – quarter. King’s At effect. quarter further grew as March, MAUs community then with shelter-at-home in Candy Crush the and MAUs XXX came from the million Candy franchises since XXXX played any key games year-over-year were into in XX% increasing King, rounds month January in franchise and franchise, double-digit of and fourth March. accelerate the growth MAUs And grew February, quarter more of the the acquisition. within
the once for the positioning long We across bring Crush and payers the Now growth title again into U.S. medium Candy and franchise new grossing initiatives top attract previously term. lapsed Saga in discussed the of back terms the investment, stronger the remained player wider payers over business King’s Candy was one. ecosystem, and stores, app to number
to expected, in QX, January in-game and ongoing again initiatives in in they improvement but contributed trends net bookings February. as payer dampened And these
engagement up Before percentage April. And King’s March payer low-double-digit numbers April. seen both stepped with in bookings in-game and net payer further strengthening and year-over-year by we’ve trends, in grow
then end While Advertising year-over-year over slowed towards year-on-year growing in still sudden albeit we a the quarter. in-game first majority which quarter, and backdrop business segment’s at decline the business, the advertising XX% represents against King’s saw advertising significant the sector, XX% over the improving the across demand the trends a digital bit bookings, for of net in of April. of in April, a grew moderated
we enhance the more we challenging, value highest players to will environment expect remain growth we ads to While as rollout ads the our player, full for year, our demand do advertisers deliver to each assume both more the broaden infrastructure base of and partners. and
ad MAU further situation strong the network, current market trends the is creating bring I in-game its the also expanding boosting King’s players combination opportunities and is same our other in more cost note trajectory. business across true units. business the for its that into audience of to the effectively The in
So in some of the franchises, year we further only quarter. our summary, with entered in increased the through biggest strong which momentum
our dedication showing priorities and remarkable extend communities. I and as responsibility as part history. new company’s be in And am to they dedicated geographies, executing of are this excited the global our largest focused content platforms, the against delivering business on substantial employees take great be on team. across work to Our we deliver opportunity on expanded more on quality and the IP strongest models, highest of to the our I couldn’t our pipeline
over to Dennis and results discuss Dennis? financial call now to the our QX outlook. will I hand