to joining continue momentum of start our areas with building everyone And thanks call. as for saying we're I'd the again by key in I'm and ways. quarter highlight launching pleased Heyward. you, like the business, was prescription in in new count innovative Thank the to growth improvement engage A with for a X.X%. customers unique our pharmacy the same-store of that we key continued our experiences
services, clinical a the fifth high immunizations pharmacy key count Ancillary our of and quarter Our sales during and prescription from against deliver protect measles pneumonia like well grew growth. consecutive us engagement illnesses helped same driver were focus our of pharmacists quarter. store level XX% which shingles, as the and on as
campaign. provide will enter the momentum with flu of peak growth us our This important we as season immunization
shot, critical in how are our more customers our receive even year. teams firsthand the against highly which engaged I've their be that recommending stores While seen flu this will in protecting visiting flu customers
TV, full marketing XXX-degree plan immunizations campaign addition management. clinical supporting deliver key of medication and that to we're best-in-class adherence, search therapy In pharmacy flu a in-store more. to includes strategy radio, strong and a through services our engagement, are AIM Immunizations our part social, with immunization
maintenance three. count our operating this time so from roughly this more up And will we stores drug services. we additional our helped to our the and freeing begin while our including the East stores approximately Coast To clinical a means the X,XXX these margin help rate refill quarter. plan prescription our central a than shipments will taking expect step growth ability on expanding this important on to additional expected clinical capabilities efficiently higher customers. reimbursement that can place deliver fill experience support volume Coast. for in pharmacists and receiving complete cost We're in pharmacists free manner, This to cost-effective savings for also pharmacists enhance continue best-in-class locations stores time a to focus provide pressure, additional our XXX quarter by growth West an up forward to expansion better medication, for And must on us to our By we care. our services predictive beat pharmacy
devices seasonal access delivers we We strong will comps by an from provide integrated when decreased household But Express pilot launched to categories. continue had offerings. excluding to and and Ready care, Clinic cigarettes the summer X.X% delivered and tougher have evaluate performance same we certain front assessment Clinic tobacco. solution consumable personal with performance. we skin quarter Since two, enhanced other OTC, end, with chemicals In the distinguishing and care, also locations customers enough store our items. point-of-care medical offset Express this to and July, not sales opened efficiently vitamins to and virtual In in testing, five virtual Ready care.
to improved which same front for the and of penetration. circular margin our penetration optimization rate end a quarter our the XX%, year-to-date focus our seasonal is advertising a At new improving brand organization. for merchandising, rate We recently our owned brand due on time achieved own record partly
the new response XXX been ice the and launch our designs additional successfully stores campaign customer brand in packaging the expanded We Thrifty has including our of have positive. brand Refresh in iconic and to and Northwest cream Northeast;
a robust beauty and feature natural consumables. focus better-for-you and health, organic that brand items on new have increased of also We own pipeline
working we removed further quarter, during will accelerate and We e-cigarettes diligently forward. heading to our products all the continue Also own Rite from brand vaping growth stores. Aid
schedule any of completed We chain. also purchasing the announcement changes ahead for our our in were following throughout tobacco increase April. product age of these to XX important Both
customers, As we with capabilities presents digital know also significant relationships reimagine develop we offering, that while to enhancing our driving growth stronger a our our opportunity end front
digital leverage for second customers all business, excited relatively capabilities create and Our touch small to new digital with points. to grew to continue And quarter. seamlessly we our our still the focus our online as Adobe about on experience mobile in-store, connected business a in growing although XX% we're help across their partnership
As Gartner and by highly in to optimize to digital central will insights Aid's in-store Rite digital rich solutions resulting solutions, will leader Forrester, Rite a recognized channels, Leveraging in and marketing experiences personalized digital journey. role online and marketing acquire Aid customer across enable experience proven play leverage a increased Adobe investments customers in these revenue. and
launch this will Aid year. early next end-to-end experience personalized Rite new
care we the importance high provide. to driving service the of experience additional foot into recognize also traffic We our of stores level and
to services drive Aid with Our represents Rite to opportunity traffic a to and stores win counter incremental Locker Amazon key and new customers. partnership add
Aid Amazon now rollout than of completed have more the to Locker We locations. XXX Rite
new over providing X,XXX stores at pickup more addition, launched Aid rolled service Amazon's In to option plan out XXX every quarter than counter this locations have location. to at an we've Amazon in service Rite and three
are We're counts responding our currently initial incremental pilot stores sales increased transaction encouraged growth and expense. which in is of we self-checkout and the these underway. success by positively without are seeing adding Customers
to to throughout XXX Our sales. stores optimistic volume deliver an higher third additional this to is potential has expand we're about experience to drive and plan And enhanced the quarter. customers the
Rite and they for costs. are thank deliver As I controlling my Aid all grow business, experiences our conclude great entire doing to like while I'd team to remarks, the customer
by for continue innovations Aid commitment new associates and to the of opportunity customers be the and you in launching passion and Rite inspired Our we time. ways. we're the engage extraordinary the many Thank to our tremendous continue your team. I have to exciting embrace
to on Ben update EnvisionRxOptions' over like pharmacy CEO, it I'd Bulkley to our Ben? an for services turn segment. Now