Vaughan David Investments 13FHR Quarterly holdings report by institutional manager | SEC 29 Jan 24

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
APPLE INC	aapl	037833100	6,689	34,744	SH		SOLE		32,175	0	2,569
ABBVIE INC	abbv	00287y109	55,206	356,240	SH		SOLE		327,705	0	28,535
ABBOTT LABORATORIES	abt	002824100	46,580	423,184	SH		SOLE		394,428	0	28,756
ACCENTURE PLC-CL A	acn	g1151c101	44,461	126,701	SH		SOLE		115,763	0	10,938
ADOBE INC	adbe	00724F101	248	416	SH		SOLE		380	0	36
AUTOMATIC DATA PROCESSING	adp	053015103	6,236	26,768	SH		SOLE		25,888	0	880
AMEREN CORPORATION	aee	023608102	549	7,596	SH		SOLE		6,154	0	1,442
AMERICAN ELECTRIC POWER	aep	025537101	37,513	461,865	SH		SOLE		424,131	0	37,734
AFLAC INC	afl	001055102	457	5,540	SH		SOLE		4,940	0	600
AMERICAN INTERNATIONAL GRP	aig	026874784	32,358	477,611	SH		SOLE		432,081	0	45,530
ALAMO GROUP INC	alg	011311107	315	1,500	SH		SOLE		1,500	0	0
ALLSTATE CORP	all	020002101	38,743	276,774	SH		SOLE		256,355	0	20,419
APPLIED MATERIALS INC	amat	038222105	396	2,445	SH		SOLE		1,945	0	500
AMGEN INC	amgn	031162100	50,520	175,405	SH		SOLE		164,075	0	11,330
AMAZON.COM INC	amzn	023135106	800	5,268	SH		SOLE		4,155	0	1,113
VANECK VECTORS FALLEN ANGEL HIGH YI	angl	92189f437	298	10,369	SH		SOLE		0	0	10,369
APOLLO GLOBAL MANAGEMENT LLC	apo	03769m106	51,202	549,434	SH		SOLE		502,402	0	47,032
BROADCOM INC	avgo	11135f101	73,239	65,612	SH		SOLE		60,370	0	5,242
AMERICAN EXPRESS CO	axp	025816109	49,708	265,338	SH		SOLE		244,485	0	20,853
BOEING CO	ba	097023105	1,671	6,412	SH		SOLE		6,412	0	0
BANK OF AMERICA CORP	bac	060505104	667	19,796	SH		SOLE		19,384	0	412
BOOZ ALLEN HAMILTON HOLDING CORP	bah	099502106	52,665	411,734	SH		SOLE		379,234	0	32,500
BANK OF NEW YORK MELLON CORP	bk	064058100	694	13,324	SH		SOLE		13,253	0	71
BLACKROCK INC	blk	09247x101	43,914	54,095	SH		SOLE		50,287	0	3,808
BRISTOL MYERS SQUIBB CO	bmy	110122108	30,237	589,305	SH		SOLE		540,501	0	48,804
BP PLC-SPONS ADR	bp	055622104	3,477	98,213	SH		SOLE		95,543	0	2,670
BERKSHIRE HATHAWAY CL A 1/100	brka	084990175	543	100	SH		SOLE		100	0	0
BERKSHIRE HATHAWAY CL B	brkb	084670702	2,870	8,046	SH		SOLE		5,470	0	2,576
BROWN & BROWN INC	bro	115236101	7,111	100,000	SH		SOLE		100,000	0	0
INVESCO BULLETSHARES 2024 CORP BOND	bsco	46138j841	9,088	435,139	SH		SOLE		182,109	0	253,030
INVESCO BULLETSHARES 2025 CORP BOND	bscp	46138j825	7,181	351,071	SH		SOLE		142,620	0	208,451
INVESCO BULLETSHARES 2026 CORP BOND	bscq	46138j791	6,068	314,396	SH		SOLE		113,315	0	201,081
INVESCO BULLETSHARES 2027 CORP BOND	bscr	46138j783	5,026	258,317	SH		SOLE		79,697	0	178,620
INVESCO BULLETSHARES 2028 CORP BOND	bscs	46138j643	3,344	164,899	SH		SOLE		43,499	0	121,400
BLACKSTONE INC	bx	09260d107	295	2,254	SH		SOLE		2,254	0	0
CATERPILLAR INC	cat	149123101	25,179	85,158	SH		SOLE		84,961	0	197
COMMERCE BANCSHARES INC	cbsh	200525103	1,056	19,769	SH		SOLE		13,764	0	6,005
CONSTELLATION ENERGY CORP	ceg	21037t109	23,988	205,218	SH		SOLE		194,162	0	11,056
CIGNA GROUP	ci	125523100	42,412	141,632	SH		SOLE		129,417	0	12,215
COLGATE PALMOLIVE CO	cl	194162103	656	8,232	SH		SOLE		6,732	0	1,500
COMCAST CORP CLASS A	cmcsa	20030N101	33,501	763,993	SH		SOLE		689,762	0	74,231
CONOCOPHILLIPS	cop	20825C104	58,258	501,920	SH		SOLE		463,463	0	38,457
COSTCO WHOLESALE CORP	cost	22160K105	1,327	2,010	SH		SOLE		1,910	0	100
CISCO SYSTEMS INC	csco	17275R102	47,895	948,036	SH		SOLE		885,941	0	62,095
CSW INDUSTRIALS INC	cswi	126402106	207	1,000	SH		SOLE		1,000	0	0
CSX CORP	csx	126408103	1,348	38,876	SH		SOLE		36,100	0	2,776
CVS HEALTH CORP	cvs	126650100	29,422	372,623	SH		SOLE		335,808	0	36,815
CHEVRON CORPORATION	cvx	166764100	45,785	306,951	SH		SOLE		281,214	0	25,737
DOMINION ENERGY INC	d	25746U109	22,642	481,739	SH		SOLE		437,454	0	44,285
DUPONT DE NEMOURS INC	dd	26614n102	220	2,857	SH		SOLE		2,857	0	0
DEERE & CO	de	244199105	67,938	169,901	SH		SOLE		158,485	0	11,416
DISCOVER FINANCIAL SERVICES	dfs	254709108	4,430	39,416	SH		SOLE		38,316	0	1,100
ISHARES CORE DIVIDEND GROWTH ETF	dgro	46434v621	26,374	490,041	SH		SOLE		250,095	0	239,946
THE WALT DISNEY CO	dis	254687106	27,661	306,352	SH		SOLE		282,509	0	23,843
AMDOCS LTD	dox	g02602103	33,118	376,817	SH		SOLE		342,222	0	34,595
DARDEN RESTAURANTS INC	dri	237194105	795	4,837	SH		SOLE		4,837	0	0
DTE ENERGY COMPANY	dte	233331107	35,720	323,961	SH		SOLE		297,087	0	26,874
DT MIDSTREAM INC	dtm	23345m107	2,381	43,454	SH		SOLE		38,408	0	5,046
DUKE ENERGY HOLDING CORP	duk	26441c204	38,013	391,725	SH		SOLE		357,811	0	33,914
CONSOLIDATED EDISON INC	ed	209115104	2,093	23,011	SH		SOLE		22,993	0	18
EDISON INTERNATIONAL	eix	281020107	392	5,490	SH		SOLE		5,490	0	0
EASTMAN CHEMICAL COMPANY	emn	277432100	31,333	348,839	SH		SOLE		320,275	0	28,564
EMERSON ELECTRIC CO	emr	291011104	293	3,010	SH		SOLE		2,900	0	110
ENBRIDGE INC	enb	29250n105	31,472	873,731	SH		SOLE		799,791	0	73,940
EOG RESOURCES INC	eog	26875P101	35,194	290,981	SH		SOLE		266,146	0	24,835
ENTERPRISE PRODUCTS	epd	293792107	222	8,440	SH		SOLE		8,440	0	0
EVERSOURCE ENERGY	es	30040w108	6,300	102,073	SH		SOLE		97,783	0	4,290
EATON CORPORATION PLC F	etn	G29183103	50,680	210,446	SH		SOLE		191,710	0	18,736
ENTERGY CORP	etr	29364G103	36,800	363,673	SH		SOLE		331,939	0	31,734
EVERGY INC	evrg	30034w106	31,940	611,868	SH		SOLE		554,702	0	57,166
EXELON CORPORATION	exc	30161N101	32,447	903,819	SH		SOLE		825,413	0	78,406
FREEPORT MCMORAN INC	fcx	35671D857	240	5,647	SH		SOLE		1,045	0	4,602
FIRSTENERGY CORP	fe	337932107	37,994	1,036,398	SH		SOLE		951,029	0	85,369
FIRST HORIZON CORP	fhn	320517105	285	20,142	SH		SOLE		20,142	0	0
GENERAL DYNAMICS CORP	gd	369550108	9,662	37,208	SH		SOLE		36,110	0	1,098
GENERAL ELECTRIC CO	ge	369604301	263	2,060	SH		SOLE		1,479	0	581
GENERAL MILLS INC	gis	370334104	33,282	510,936	SH		SOLE		473,312	0	37,624
SPDR GOLD TRUST	gld	78463v107	724	3,786	SH		SOLE		3,486	0	300
ALPHABET INC CL C	goog	02079k107	766	5,432	SH		SOLE		5,288	0	144
ALPHABET INC CL A	googl	02079k305	739	5,288	SH		SOLE		4,273	0	1,015
GENUINE PARTS CO	gpc	372460105	37,414	270,135	SH		SOLE		247,364	0	22,771
HOME DEPOT INC	hd	437076102	43,038	124,190	SH		SOLE		112,979	0	11,211
HONEYWELL INTERNATL INC	hon	438516106	50,457	240,603	SH		SOLE		224,060	0	16,543
THE HERSHEY COMPANY	hsy	427866108	260	1,394	SH		SOLE		1,375	0	19
INTL BUSINESS MACHINES CORP	ibm	459200101	2,216	13,549	SH		SOLE		13,472	0	77
INTERCONTINENTIAL EXCHANGE INC	ice	45866F104	35,933	279,783	SH		SOLE		254,912	0	24,871
INTEL CORPORATION	intc	458140100	4,348	86,537	SH		SOLE		84,537	0	2,000
INTUITIVE SURGICAL INC	isrg	46120E602	246	728	SH		SOLE		728	0	0
ILLINOIS TOOL WORKS	itw	452308109	650	2,480	SH		SOLE		2,480	0	0
ISHARES S&P500 VALUE INDEX ETF	ive	464287408	356	2,046	SH		SOLE		2,046	0	0
ISHARES CORE S&P 500 ETF	ivv	464287200	375	785	SH		SOLE		285	0	500
ISHARES S&P 500 GROWTH ETF	ivw	464287309	352	4,690	SH		SOLE		4,690	0	0
ISHARES TR RUSSELL 1000 VALUE ETF	iwd	464287598	242	1,467	SH		SOLE		1,027	0	440
ISHARES RUSSELL 2000 GROWTH ETF	iwo	464287648	308	1,220	SH		SOLE		1,025	0	195
ISHARES RUSSELL MIDCAP GROWTH ETF	iwp	464287481	450	4,307	SH		SOLE		4,307	0	0
ISHARES RUSSELL MIDCAP ETF	iwr	464287499	248	3,194	SH		SOLE		2,500	0	694
ISHARES RUSSELL MIDCAP VALUE ETF	iws	464287473	214	1,838	SH		SOLE		1,023	0	815
JOHNSON & JOHNSON	jnj	478160104	47,363	302,175	SH		SOLE		278,307	0	23,868
JP MORGAN CHASE & CO	jpm	46625H100	63,621	374,019	SH		SOLE		346,919	0	27,100
JERVOIS GLOBAL LTD	jrvmf	q5058p361	1	25,000	SH		SOLE		25,000	0	0
KIMBERLY CLARK CORP	kmb	494368103	31,062	255,631	SH		SOLE		235,598	0	20,033
COCA COLA CO	ko	191216100	36,420	618,015	SH		SOLE		569,981	0	48,034
LINCOLN ELECTRIC HOLDINGS INC	leco	533900106	48,988	225,275	SH		SOLE		204,525	0	20,750
ELI LILLY & CO	lly	532457108	2,088	3,582	SH		SOLE		2,491	0	1,091
LOCKHEED MARTIN CORP	lmt	539830109	38,779	85,559	SH		SOLE		77,694	0	7,865
ALLIANT ENERGY CORP	lnt	018802108	37,593	732,805	SH		SOLE		673,917	0	58,888
LOWES COS INC	low	548661107	1,351	6,070	SH		SOLE		5,995	0	75
LAM RESEARCH CORP	lrcx	512807108	51,394	65,616	SH		SOLE		59,125	0	6,491
MASTERCARD INC	ma	57636q104	255	597	SH		SOLE		557	0	40
MCDONALDS CORPORATION	mcd	580135101	1,744	5,881	SH		SOLE		5,826	0	55
MONDELEZ INTL INC	mdlz	609207105	38,111	526,183	SH		SOLE		481,168	0	45,015
MEDTRONIC PLC	mdt	g5960l103	28,210	342,440	SH		SOLE		308,251	0	34,189
METLIFE INC	met	59156r108	238	3,593	SH		SOLE		3,593	0	0
META PLATFORMS INC CL A	meta	30303m102	747	2,109	SH		SOLE		2,102	0	7
MCCORMICK & CO INC	mkc	579780206	2,755	40,261	SH		SOLE		40,161	0	100
MARSH & MCLENNAN COS	mmc	571748102	48,381	255,347	SH		SOLE		236,901	0	18,446
3M COMPANY	mmm	88579y101	1,140	10,427	SH		SOLE		10,427	0	0
MARATHON PETROLEUM CORP	mpc	56585a102	201	1,355	SH		SOLE		855	0	500
MERCK AND CO INC NEW	mrk	58933y105	40,591	372,326	SH		SOLE		340,642	0	31,684
MICROSOFT CORP	msft	594918104	120,780	321,189	SH		SOLE		305,122	0	16,067
NEXTERA ENERGY INC	nee	65339f101	39,555	651,219	SH		SOLE		603,911	0	47,308
NATIONAL FUEL GAS CO	nfg	636180101	206	4,100	SH		SOLE		4,100	0	0
NORTHROP GRUMMAN CORP	noc	666807102	498	1,063	SH		SOLE		1,000	0	63
NORFOLK SOUTHERN CORP	nsc	655844108	4,569	19,330	SH		SOLE		19,130	0	200
NESTLE SA SPONSORED ADR	nsrgy	641069406	281	2,427	SH		SOLE		2,027	0	400
NVIDIA CORP	nvda	67066G104	500	1,010	SH		SOLE		941	0	69
OGE ENERGY CORP	oge	670837103	363	10,400	SH		SOLE		10,400	0	0
OMNICOM GROUP	omc	681919106	37,272	430,839	SH		SOLE		390,616	0	40,223
ORACLE CORP	orcl	68389X105	60,180	570,810	SH		SOLE		535,932	0	34,878
O'REILLY AUTOMOTIVE INC	orly	67103h107	369	388	SH		SOLE		338	0	50
PAYCHEX INC	payx	704326107	231	1,941	SH		SOLE		600	0	1,341
PHILLIPS EDISON & CO INC	peco	71844v201	725	19,882	SH		SOLE		19,882	0	0
PEPSICO INC	pep	713448108	45,743	269,331	SH		SOLE		249,402	0	19,929
PFIZER INC	pfe	717081103	419	14,555	SH		SOLE		13,555	0	1,000
PROCTER & GAMBLE CO	pg	742718109	43,935	299,813	SH		SOLE		279,213	0	20,600
PROGRESSIVE CORP	pgr	743315103	559	3,508	SH		SOLE		2,473	0	1,035
PHILIP MORRIS INTL	pm	718172109	31,046	330,001	SH		SOLE		297,201	0	32,800
PNC FINANCIAL SERVICES GROUP	pnc	693475105	38,937	251,447	SH		SOLE		231,314	0	20,133
PORTLAND GENERAL ELECTRIC CO	por	736508847	1,664	38,391	SH		SOLE		36,391	0	2,000
PPG INDUSTRIES INC	ppg	693506107	37,930	253,625	SH		SOLE		233,467	0	20,158
PRIMERICA INC	pri	74164m108	246	1,194	SH		SOLE		899	0	295
PHILLIPS 66	psx	718546104	617	4,631	SH		SOLE		4,631	0	0
QUALCOMM INC	qcom	747525103	6,849	47,355	SH		SOLE		44,105	0	3,250
INVESCO QQQ TRUST SERIES 1	qqq	46090e103	511	1,249	SH		SOLE		1,249	0	0
REGIONS FINANCIAL CORP	rf	7591EP100	47,886	2,470,891	SH		SOLE		2,227,056	0	243,835
REINSURANCE GROUP OF AMERICA INC	rga	759351604	39,395	243,508	SH		SOLE		219,338	0	24,170
RLI CORP	rli	749607107	19,703	148,012	SH		SOLE		147,604	0	408
RESMED INC	rmd	761152107	29,322	170,459	SH		SOLE		158,155	0	12,304
RPM INTERNATIONAL INC	rpm	749685103	4,434	39,720	SH		SOLE		38,620	0	1,100
INVESCO S&P 500 EQUAL WEIGHT ETF	rsp	46137v357	15,561	98,615	SH		SOLE		98,615	0	0
STARBUCKS CORP	sbux	855244109	3,025	31,511	SH		SOLE		25,260	0	6,251
SCHWAB US DVD EQUITY ETF	schd	808524797	28,118	369,339	SH		SOLE		189,789	0	179,550
CHARLES SCHWAB CORP	schw	808513105	38,460	559,015	SH		SOLE		511,968	0	47,047
SCHWAB US AGGREGATE BOND ETF	schz	808524839	387	8,292	SH		SOLE		5,027	0	3,265
SERVICE CORP INTL	sci	817565104	34,550	504,742	SH		SOLE		464,572	0	40,170
SHELL PLC ADR	shel	780259305	479	7,276	SH		SOLE		7,276	0	0
SHERWIN WILLIAMS CO	shw	824348106	264	845	SH		SOLE		545	0	300
SOUTHERN CO	so	842587107	39,195	558,967	SH		SOLE		512,863	0	46,104
S&P GLOBAL INC	spgi	78409v104	51,703	117,369	SH		SOLE		110,050	0	7,319
SPDR S&P 500 ETF TRUST	spy	78462f103	1,671	3,516	SH		SOLE		2,459	0	1,057
SEMPRA	sre	816851109	224	2,992	SH		SOLE		2,992	0	0
ISHARES 0-5 YEAR TIPS BOND	stip	46429b747	315	3,200	SH		SOLE		0	0	3,200
CONSTELLATION BRANDS INC	stz	21036p108	32,414	134,082	SH		SOLE		122,320	0	11,762
STANLEY BLACK & DECKER INC.	swk	854502101	26,508	270,214	SH		SOLE		245,798	0	24,416
STRYKER CORP	syk	863667101	1,234	4,120	SH		SOLE		4,095	0	25
SYSCO CORP	syy	871829107	32,976	450,921	SH		SOLE		412,666	0	38,255
AT&T INC	t	00206R102	31,225	1,860,854	SH		SOLE		1,683,256	0	177,598
TRUIST FINANCIAL CORP	tfc	89832q109	681	18,438	SH		SOLE		16,393	0	2,045
TARGET CORP	tgt	87612e106	40,622	285,225	SH		SOLE		264,414	0	20,811
T ROWE PRICE ASSOCIATES	trow	74144t108	591	5,492	SH		SOLE		5,492	0	0
TC ENERGY CORP	trp	87807b107	417	10,679	SH		SOLE		10,679	0	0
TRAVELERS COMPANIES INC	trv	89417e109	1,260	6,615	SH		SOLE		6,615	0	0
TESLA INC	tsla	88160r101	210	846	SH		SOLE		846	0	0
TEXAS INSTRUMENTS INC	txn	882508104	47,087	276,234	SH		SOLE		258,699	0	17,535
UNITEDHEALTH GROUP	unh	91324P102	73,438	139,492	SH		SOLE		130,995	0	8,497
UNION PACIFIC CORP	unp	907818108	1,095	4,460	SH		SOLE		4,407	0	53
UNITED PARCEL SERVICE B	ups	911312106	3,820	24,294	SH		SOLE		24,268	0	26
US BANCORP	usb	902973304	33,959	784,645	SH		SOLE		715,575	0	69,070
VISA INC CLASS A SHARES	v	92826c839	403	1,548	SH		SOLE		1,150	0	398
VANGUARD SHORT-TERM CORPORATE ETF	vcsh	92206c409	535	6,912	SH		SOLE		4,832	0	2,080
VANGUARD FTSE DEV MKTS ETF	vea	921943858	488	10,180	SH		SOLE		0	0	10,180
VERU INC	veru	92536c103	7	10,000	SH		SOLE		10,000	0	0
VANGUARD DIVIDEND APPRECIATION ETF	vig	921908844	1,200	7,041	SH		SOLE		5,043	0	1,998
VERIZON COMMUNICATIONS	vz	92343v104	34,043	902,992	SH		SOLE		828,045	0	74,947
WARNER BROS DISCOVERY INC	wbd	934423104	290	25,463	SH		SOLE		21,784	0	3,679
WEC ENERGY GROUP INC	wec	92939u106	36,059	428,408	SH		SOLE		391,413	0	36,995
WELLS FARGO & COMPANY	wfc	949746101	253	5,145	SH		SOLE		5,028	0	117
WASTE MANAGEMENT INC	wm	94106L109	297	1,660	SH		SOLE		1,660	0	0
WILLIAMS COS INC	wmb	969457100	35,677	1,024,329	SH		SOLE		929,010	0	95,319
WALMART INC	wmt	931142103	1,507	9,558	SH		SOLE		8,168	0	1,390
WORTHINGTON ENTERPRISES INC	wor	981811102	320	5,563	SH		SOLE		5,563	0	0
WILLIAMS SONOMA	wsm	969904101	363	1,800	SH		SOLE		1,800	0	0
XCEL ENERGY	xel	98389B100	38,978	629,598	SH		SOLE		578,660	0	50,938
COMMUNICATION SERV SEL SEC SPDR ETF	xlc	81369y852	3,398	46,771	SH		SOLE		23,753	0	23,018
ENERGY SELECT SECTOR SPDR	xle	81369y506	3,657	43,618	SH		SOLE		25,932	0	17,686
FINANCIAL SELECT SECTOR SPDR	xlf	81369y605	5,345	142,147	SH		SOLE		77,540	0	64,607
INDUSTRIAL SELECT SECTOR SPDR	xli	81369y704	650	5,702	SH		SOLE		4,770	0	932
TECHNOLOGY SELECT SECTOR SPDR	xlk	81369y803	739	3,837	SH		SOLE		3,837	0	0
CONSUMER STAPLES SELECT SECTOR SPDR	xlp	81369y308	1,564	21,716	SH		SOLE		7,638	0	14,078
UTILITIES SELECT SECTOR SPDR	xlu	81369Y886	10,353	163,475	SH		SOLE		82,477	0	80,998
HEALTH CARE SELECT SECTOR SPDR	xlv	81369y209	2,473	18,132	SH		SOLE		15,254	0	2,878
EXXON MOBIL CORPORATION	xom	30231g102	35,705	357,125	SH		SOLE		328,433	0	28,692
YUM! BRANDS INC	yum	988498101	257	1,968	SH		SOLE		1,968	0	0

Vaughan David Investments 13F-HRQuarterly holdings report by institutional manager