Alta Capital Management 13FHR Quarterly holdings report by institutional manager | SEC 30 Oct 20

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
Expires:	Oct 31, 2018
Estimated average burden
hours per response:		23.8

COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
AT&T	COM	00206R102	3,484	122,218	SH		SOLE		61,109	0	61,109
AbbVie Inc	COM	00287Y109	792	9,050	SH		SOLE		4,525	0	4,525
Accenture Plc	COM	G1151C101	445	1,970	SH		SOLE		985	0	985
Adobe Systems	COM	00724F101	66,685	135,974	SH		SOLE		67,987	0	67,987
Alibaba Group	COM	01609W102	741	2,522	SH		SOLE		1,261	0	1,261
Alphabet Inc Cl A	COM	02079K305	190,677	130,102	SH		SOLE		65,051	0	65,051
Alphabet Inc Cl C	COM	02079K107	861	586	SH		SOLE		293	0	293
Amazon.com Inc	COM	023135106	6,832	2,170	SH		SOLE		1,085	0	1,085
Amphenol Corp Cl A	COM	032095101	87,074	804,239	SH		SOLE		402,119	0	402,119
Apple Inc	COM	037833100	214,793	1,854,708	SH		SOLE		927,354	0	927,354
Becton Dickinson & Co	COM	075887109	72,384	311,092	SH		SOLE		155,546	0	155,546
Berkshire Hthwy Cl A	COM	084670108	640	2	SH		SOLE		1	0	1
Berkshire Hthwy Cl B	COM	084670702	476	2,240	SH		SOLE		1,120	0	1,120
Boeing Co	COM	097023105	2,290	13,857	SH		SOLE		6,928	0	6,928
Booking Holdings	COM	09857L108	117,752	68,834	SH		SOLE		34,417	0	34,417
Broadridge Fin'l Solutns	COM	11133T103	83,099	629,540	SH		SOLE		314,770	0	314,770
CVS Health Corp	COM	126650100	4,191	71,768	SH		SOLE		35,884	0	35,884
Chevron Corp New	COM	166764100	633	8,802	SH		SOLE		4,401	0	4,401
Cintas Corp	COM	172908105	17,048	51,222	SH		SOLE		25,611	0	25,611
Cisco Systems Inc	COM	17275R102	4,025	102,198	SH		SOLE		51,099	0	51,099
Citrix Systems Inc	COM	177376100	68,581	498,013	SH		SOLE		249,006	0	249,006
Comcast Corp Cl A	COM	20030N101	2,934	63,433	SH		SOLE		31,716	0	31,716
Constellation Brands	COM	21036P108	26,070	137,566	SH		SOLE		68,783	0	68,783
Copart Inc	COM	217204106	27,616	262,616	SH		SOLE		131,308	0	131,308
Del Taco Restaurants	COM	245496104	717	87,500	SH		SOLE		43,750	0	43,750
Dollar Tree Stores	COM	256746108	39,020	427,206	SH		SOLE		213,603	0	213,603
Ecolab Inc	COM	278865100	1,338	6,700	SH		SOLE		3,350	0	3,350
Expedia Group	COM	30212P303	423	4,616	SH		SOLE		2,308	0	2,308
Facebook Inc	COM	30303M102	188,805	720,906	SH		SOLE		360,453	0	360,453
Fiserv Inc	COM	337738108	116,973	1,135,118	SH		SOLE		567,559	0	567,559
Fleetcor Technologies	COM	339041105	25,645	107,710	SH		SOLE		53,855	0	53,855
Ford Motor Co	COM	345370860	134	20,184	SH		SOLE		10,092	0	10,092
Fortune Brnds Hme&Sec	COM	34964C106	65,611	758,342	SH		SOLE		379,171	0	379,171
Guardian Cap Group	COM	401339304	592	31,700	SH		SOLE		15,850	0	15,850
Home Depot Inc	COM	437076102	101,744	366,369	SH		SOLE		183,184	0	183,184
IAA Inc	COM	449253103	37,057	711,687	SH		SOLE		355,843	0	355,843
Ingredion Inc	COM	457187102	2,796	36,949	SH		SOLE		18,474	0	18,474
Int'l Business Machines	COM	459200101	2,830	23,262	SH		SOLE		11,631	0	11,631
Intuit Inc	COM	461202103	27,103	83,086	SH		SOLE		41,543	0	41,543
JP Morgan Chase	COM	46625H100	3,474	36,090	SH		SOLE		18,045	0	18,045
Johnson & Johnson	COM	478160104	3,560	23,912	SH		SOLE		11,956	0	11,956
Kar Auction Services	COM	48238T109	30,566	2,122,656	SH		SOLE		1,061,328	0	1,061,328
Keurig Dr Pepper	COM	49271V100	1,352	49,000	SH		SOLE		24,500	0	24,500
Kroger Co	COM	501044101	5,630	166,033	SH		SOLE		83,016	0	83,016
Lockheed Martin Corp	COM	539830109	2,587	6,750	SH		SOLE		3,375	0	3,375
Lowes Companies	COM	548661107	39,329	237,124	SH		SOLE		118,562	0	118,562
Markel Corp	COM	570535104	72,684	74,648	SH		SOLE		37,324	0	37,324
Mastercard Inc	COM	57636Q104	128,805	380,888	SH		SOLE		190,444	0	190,444
Match Group	COM	57667L107	64,735	585,044	SH		SOLE		292,522	0	292,522
Mcdonalds	COM	580135101	3,951	18,004	SH		SOLE		9,002	0	9,002
Mercadolibre Inc	COM	58733R102	621	574	SH		SOLE		287	0	287
Microsoft Corp	COM	594918104	6,605	31,405	SH		SOLE		15,702	0	15,702
Nestle S A Reg B ADR	COM	641069406	4,361	36,572	SH		SOLE		18,286	0	18,286
Nvidia Corp	COM	67066G104	39,287	72,590	SH		SOLE		36,295	0	36,295
Paypal Holdings	COM	70450Y103	36,324	184,360	SH		SOLE		92,180	0	92,180
Pepsico Inc	COM	713448108	4,415	31,860	SH		SOLE		15,930	0	15,930
Perkinelmer Inc	COM	714046109	59,573	474,649	SH		SOLE		237,324	0	237,324
Phillips 66	COM	718546104	16,305	314,533	SH		SOLE		157,266	0	157,266
Pluralsight Inc	COM	72941B106	500	29,200	SH		SOLE		14,600	0	14,600
Proshares Ultrashort QQQ	COM	74347R875	217	23,000	SH		SOLE		11,500	0	11,500
Proshs Ultrashrt S&P500	COM	74347R883	382	24,000	SH		SOLE		12,000	0	12,000
Raytheon Technologies	COM	75513E101	30,081	522,793	SH		SOLE		261,396	0	261,396
Restaurant Brands Int'l	COM	76131D103	5,605	97,466	SH		SOLE		48,733	0	48,733
S&P Global Inc	COM	78409V104	87,957	243,918	SH		SOLE		121,959	0	121,959
Sherwin Williams Co	COM	824348106	70,220	100,784	SH		SOLE		50,392	0	50,392
Starbucks	COM	855244109	968	11,270	SH		SOLE		5,635	0	5,635
Steris Plc	COM	G8473T100	88,733	503,623	SH		SOLE		251,811	0	251,811
TJX Companies	COM	872540109	81,379	1,462,339	SH		SOLE		731,169	0	731,169
Taiwan Semi Manuf Co	COM	874039100	508	6,270	SH		SOLE		3,135	0	3,135
Take-Two Interactive	COM	874054109	53,438	323,438	SH		SOLE		161,719	0	161,719
Thermo Fisher Scientific	COM	883556102	111,073	251,571	SH		SOLE		125,785	0	125,785
Ulta Beauty Inc	COM	90384S303	79,900	356,730	SH		SOLE		178,365	0	178,365
Union Pacific	COM	907818108	1,321	6,713	SH		SOLE		3,356	0	3,356
United Parcel Service Inc	COM	911312106	5,342	32,063	SH		SOLE		16,031	0	16,031
Verizon Commun	COM	92343V104	5,039	84,706	SH		SOLE		42,353	0	42,353
Visa	COM	92826C839	83,132	415,726	SH		SOLE		207,863	0	207,863
WEC Energy Group	COM	92939U106	2,836	29,269	SH		SOLE		14,634	0	14,634
Walgreens Boots Allnc	COM	931427108	775	21,580	SH		SOLE		10,790	0	10,790
Walt Disney Co	COM	254687106	108,482	874,297	SH		SOLE		437,148	0	437,148
Wells Fargo & Co	COM	949746101	494	21,025	SH		SOLE		10,512	0	10,512
Western Alliance Banc	COM	957638109	12,616	398,992	SH		SOLE		199,496	0	199,496
Yum China Holdings Inc	COM	98850P109	595	11,240	SH		SOLE		5,620	0	5,620
Zebra Technologies	COM	989207105	106,020	419,950	SH		SOLE		209,975	0	209,975
Zions Bancorp	COM	989701107	1,109	37,962	SH		SOLE		18,981	0	18,981
Zoetis Inc	COM	98978V103	62,833	379,959	SH		SOLE		189,979	0	189,979
iShares Russell 1000 Index ETF	COM	464287622	1,483	7,926	SH		SOLE		3,963	0	3,963

Alta Capital Management 13F-HRQuarterly holdings report by institutional manager