Proffitt & Goodson 13FHR Quarterly holdings report by institutional manager | SEC 26 Apr 23

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
3M CO	COM	88579Y101	535,010	5,090	SH		SOLE	Proffitt & Goodson Advisors	5,090	0	0
ABBVIE INC	COM	00287Y109	189,810	1,191	SH		SOLE	Proffitt & Goodson Advisors	1,191	0	0
ACCENTURE PLC IRELAND	SHS CLASS A	G1151C101	457,582	1,601	SH		SOLE	Proffitt & Goodson Advisors	1,601	0	0
ADOBE SYSTEMS INCORPORATED	COM	00724F101	1,203,896	3,124	SH		SOLE	Proffitt & Goodson Advisors	3,124	0	0
AGNC INVT CORP	COM	00123Q104	101,264	10,046	SH		SOLE	Proffitt & Goodson Advisors	10,046	0	0
AIR PRODS & CHEMS INC	COM	009158106	45,954	160	SH		SOLE	Proffitt & Goodson Advisors	160	0	0
ALIBABA GROUP HLDG LTD	SPONSORED ADS	01609W102	5,620	55	SH		SOLE	Proffitt & Goodson Advisors	55	0	0
ALPHABET INC	CAP STK CL A	02079K305	1,848,573	17,821	SH		SOLE	Proffitt & Goodson Advisors	17,821	0	0
ALPHABET INC	CAP STK CL C	02079K107	71,448	687	SH		SOLE	Proffitt & Goodson Advisors	687	0	0
ALTRIA GROUP INC	COM	02209S103	18,741	420	SH		SOLE	Proffitt & Goodson Advisors	420	0	0
AMAZON COM INC	COM	023135106	1,781,443	17,247	SH		SOLE	Proffitt & Goodson Advisors	17,247	0	0
AMERICAN ELEC PWR CO INC	COM	025537101	9,918	109	SH		SOLE	Proffitt & Goodson Advisors	109	0	0
AMERICAN TOWER CORP NEW	COM	03027X100	14,509	71	SH		SOLE	Proffitt & Goodson Advisors	71	0	0
ANNALY CAPITAL MANAGEMENT IN	COM NEW	035710839	945,143	49,458	SH		SOLE	Proffitt & Goodson Advisors	49,458	0	0
APOLLO COML REAL EST FIN INC	COM	03762U105	16,433	1,765	SH		SOLE	Proffitt & Goodson Advisors	1,765	0	0
APOLLO GLOBAL MGMT INC	COM	03769M106	121,520	1,924	SH		SOLE	Proffitt & Goodson Advisors	1,924	0	0
APPLE INC	COM	037833100	3,087,856	18,726	SH		SOLE	Proffitt & Goodson Advisors	18,726	0	0
APTIV PLC	SHS	G6095L109	1,908	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
AT&T INC	COM	00206R102	11,204	582	SH		SOLE	Proffitt & Goodson Advisors	582	0	0
ATMOS ENERGY CORP	COM	049560105	56,180	500	SH		SOLE	Proffitt & Goodson Advisors	500	0	0
AURORA CANNABIS INC	COM	05156X884	2	2	SH		SOLE	Proffitt & Goodson Advisors	2	0	0
BANK AMERICA CORP	COM	060505104	927,041	32,414	SH		SOLE	Proffitt & Goodson Advisors	32,414	0	0
BECTON DICKINSON & CO	COM	075887109	95,303	385	SH		SOLE	Proffitt & Goodson Advisors	385	0	0
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	1,094,281	3,544	SH		SOLE	Proffitt & Goodson Advisors	3,544	0	0
BLACKSTONE INC	COM	09260D107	77,827	886	SH		SOLE	Proffitt & Goodson Advisors	886	0	0
BLACKSTONE MTG TR INC	COM CL A	09257W100	9,639	540	SH		SOLE	Proffitt & Goodson Advisors	540	0	0
BORGWARNER INC	COM	099724106	13,850	282	SH		SOLE	Proffitt & Goodson Advisors	282	0	0
BROWN FORMAN CORP	CL B	115637209	5,913	92	SH		SOLE	Proffitt & Goodson Advisors	92	0	0
CANOPY GROWTH CORP	COM	138035100	35	20	SH		SOLE	Proffitt & Goodson Advisors	20	0	0
CARRIER GLOBAL CORPORATION	COM	14448C104	346,648	7,577	SH		SOLE	Proffitt & Goodson Advisors	7,577	0	0
CATERPILLAR INC	COM	149123101	1,260	6	SH		SOLE	Proffitt & Goodson Advisors	6	0	0
CHEMOURS CO	COM	163851108	1,288	43	SH		SOLE	Proffitt & Goodson Advisors	43	0	0
CHEVRON CORP NEW	COM	166764100	121,392	744	SH		SOLE	Proffitt & Goodson Advisors	744	0	0
CIENA CORP	COM NEW	171779309	158	3	SH		SOLE	Proffitt & Goodson Advisors	3	0	0
CISCO SYS INC	COM	17275R102	890,819	17,041	SH		SOLE	Proffitt & Goodson Advisors	17,041	0	0
COCA COLA CO	COM	191216100	29,589	477	SH		SOLE	Proffitt & Goodson Advisors	477	0	0
CONOCOPHILLIPS	COM	20825C104	9,326	94	SH		SOLE	Proffitt & Goodson Advisors	94	0	0
CONSTELLATION ENERGY CORP	COM	21037T109	4,789	61	SH		SOLE	Proffitt & Goodson Advisors	61	0	0
CORTEVA INC	COM	22052L104	509,439	8,447	SH		SOLE	Proffitt & Goodson Advisors	8,447	0	0
COSTCO WHSL CORP NEW	COM	22160K105	93,412	188	SH		SOLE	Proffitt & Goodson Advisors	188	0	0
CRONOS GROUP INC	COM	22717L101	39	20	SH		SOLE	Proffitt & Goodson Advisors	20	0	0
CVS HEALTH CORP	COM	126650100	934,820	12,580	SH		SOLE	Proffitt & Goodson Advisors	12,580	0	0
DANA INC	COM	235825205	11,153	741	SH		SOLE	Proffitt & Goodson Advisors	741	0	0
DELL TECHNOLOGIES INC	CL C	24703L202	1,569	39	SH		SOLE	Proffitt & Goodson Advisors	39	0	0
DELTA AIR LINES INC DEL	COM NEW	247361702	1,327	38	SH		SOLE	Proffitt & Goodson Advisors	38	0	0
DEVON ENERGY CORP NEW	COM	25179M103	126,525	2,500	SH		SOLE	Proffitt & Goodson Advisors	2,500	0	0
DISNEY WALT CO	COM	254687106	782,316	7,813	SH		SOLE	Proffitt & Goodson Advisors	7,813	0	0
DOMINION ENERGY INC	COM	25746U109	71,286	1,275	SH		SOLE	Proffitt & Goodson Advisors	1,275	0	0
DOW INC	COM	260557103	109,202	1,992	SH		SOLE	Proffitt & Goodson Advisors	1,992	0	0
DUPONT DE NEMOURS INC	COM	26614N102	46,149	643	SH		SOLE	Proffitt & Goodson Advisors	643	0	0
ELEVANCE HEALTH INC	COM	036752103	21,152	46	SH		SOLE	Proffitt & Goodson Advisors	46	0	0
ELME COMMUNITIES	SH BEN INT	939653101	1,786	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0
EMERSON ELEC CO	COM	291011104	973,877	11,176	SH		SOLE	Proffitt & Goodson Advisors	11,176	0	0
ENERGY TRANSFER L P	COM UT LTD PTN	29273V100	64,795	5,196	SH		SOLE	Proffitt & Goodson Advisors	5,196	0	0
ENTERPRISE PRODS PARTNERS L	COM	293792107	125,564	4,848	SH		SOLE	Proffitt & Goodson Advisors	4,848	0	0
EVERSOURCE ENERGY	COM	30040W108	2,114	27	SH		SOLE	Proffitt & Goodson Advisors	27	0	0
EXELON CORP	COM	30161N101	7,750	185	SH		SOLE	Proffitt & Goodson Advisors	185	0	0
EXXON MOBIL CORP	COM	30231G102	1,091,995	9,958	SH		SOLE	Proffitt & Goodson Advisors	9,958	0	0
FIDELITY COVINGTON TRUST	CONSMR STAPLES	316092303	9,617	213	SH		SOLE	Proffitt & Goodson Advisors	213	0	0
FIDELITY COVINGTON TRUST	MSCI CONSM DIS	316092204	74,713	1,141	SH		SOLE	Proffitt & Goodson Advisors	1,141	0	0
FIRST HORIZON CORPORATION	COM	320517105	11,557	650	SH		SOLE	Proffitt & Goodson Advisors	650	0	0
FIRST TR EXCHANGE TRAD FD VI	FST TR GLB FD	33739H101	1,112	47	SH		SOLE	Proffitt & Goodson Advisors	47	0	0
FORD MTR CO DEL	COM	345370860	8,820	700	SH		SOLE	Proffitt & Goodson Advisors	700	0	0
FREEPORT-MCMORAN INC	CL B	35671D857	28,597	699	SH		SOLE	Proffitt & Goodson Advisors	699	0	0
GALLAGHER ARTHUR J & CO	COM	363576109	2,679	14	SH		SOLE	Proffitt & Goodson Advisors	14	0	0
GENERAL MTRS CO	COM	37045V100	424,168	11,564	SH		SOLE	Proffitt & Goodson Advisors	11,564	0	0
GENUINE PARTS CO	COM	372460105	6,860	41	SH		SOLE	Proffitt & Goodson Advisors	41	0	0
GLOBAL X FDS	S&P 500 COVERED	37954Y475	177,917	4,393	SH		SOLE	Proffitt & Goodson Advisors	4,393	0	0
HCA HEALTHCARE INC	COM	40412C101	706,399	2,679	SH		SOLE	Proffitt & Goodson Advisors	2,679	0	0
HOME DEPOT INC	COM	437076102	134,280	455	SH		SOLE	Proffitt & Goodson Advisors	455	0	0
HUNT J B TRANS SVCS INC	COM	445658107	52,288	298	SH		SOLE	Proffitt & Goodson Advisors	298	0	0
ILLINOIS TOOL WKS INC	COM	452308109	5,356	22	SH		SOLE	Proffitt & Goodson Advisors	22	0	0
INTEL CORP	COM	458140100	1,830	56	SH		SOLE	Proffitt & Goodson Advisors	56	0	0
INTERCONTINENTAL EXCHANGE IN	COM	45866F104	842,142	8,075	SH		SOLE	Proffitt & Goodson Advisors	8,075	0	0
INTERNATIONAL BUSINESS MACHS	COM	459200101	72,755	555	SH		SOLE	Proffitt & Goodson Advisors	555	0	0
INTERNATIONAL PAPER CO	COM	460146103	12,730	353	SH		SOLE	Proffitt & Goodson Advisors	353	0	0
INTUIT	COM	461202103	646,008	1,449	SH		SOLE	Proffitt & Goodson Advisors	1,449	0	0
INVESCO EXCH TRADED FD TR II	SOLAR ETF	46138G706	59,465	766	SH		SOLE	Proffitt & Goodson Advisors	766	0	0
INVESCO EXCHANGE TRADED FD T	FTSE RAFI 1000	46137V613	37,471	239	SH		SOLE	Proffitt & Goodson Advisors	239	0	0
IPERIONX LTD	SPONSORED ADS	44916E100	1,025	200	SH		SOLE	Proffitt & Goodson Advisors	200	0	0
IRON MTN INC DEL	COM	46284V101	43,651	825	SH		SOLE	Proffitt & Goodson Advisors	825	0	0
ISHARES INC	CORE MSCI EMKT	46434G103	12,344	253	SH		SOLE	Proffitt & Goodson Advisors	253	0	0
ISHARES INC	MSCI JPN ETF NEW	46434G822	2,465	42	SH		SOLE	Proffitt & Goodson Advisors	42	0	0
ISHARES SILVER TR	ISHARES	46428Q109	34,286	1,550	SH		SOLE	Proffitt & Goodson Advisors	1,550	0	0
ISHARES TR	3 7 YR TREAS BD	464288661	28,761,308	244,465	SH		SOLE	Proffitt & Goodson Advisors	244,465	0	0
ISHARES TR	BLACKROCK ULTRA	46434V878	251,652	5,008	SH		SOLE	Proffitt & Goodson Advisors	5,008	0	0
ISHARES TR	CORE MSCI EAFE	46432F842	202,623	3,031	SH		SOLE	Proffitt & Goodson Advisors	3,031	0	0
ISHARES TR	CORE MSCI TOTAL	46432F834	753,994	12,171	SH		SOLE	Proffitt & Goodson Advisors	12,171	0	0
ISHARES TR	CORE S&P MCP ETF	464287507	7,316,180	29,246	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	29,246	0	0
ISHARES TR	CORE S&P SCP ETF	464287804	13,455,419	139,146	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	139,146	0	0
ISHARES TR	CORE S&P TTL STK	464287150	593,737	6,557	SH		SOLE	Proffitt & Goodson Advisors	6,557	0	0
ISHARES TR	CORE S&P500 ETF	464287200	43,164	105	SH		SOLE	Proffitt & Goodson Advisors	105	0	0
ISHARES TR	CORE US AGGBD ET	464287226	367,174	3,685	SH		SOLE	Proffitt & Goodson Advisors	3,685	0	0
ISHARES TR	ESG AWR US AGRGT	46435U549	8,459	176	SH		SOLE	Proffitt & Goodson Advisors	176	0	0
ISHARES TR	ESG AWRE USD ETF	46435G193	1,042,488	45,296	SH		SOLE	Proffitt & Goodson Advisors	45,296	0	0
ISHARES TR	GL CLEAN ENE ETF	464288224	50,123	2,534	SH		SOLE	Proffitt & Goodson Advisors	2,534	0	0
ISHARES TR	INTRM GOV CR ETF	464288612	1,676,647	16,046	SH		SOLE	Proffitt & Goodson Advisors	16,046	0	0
ISHARES TR	ISHARES BIOTECH	464287556	915,874	7,091	SH		SOLE	Proffitt & Goodson Advisors	7,091	0	0
ISHARES TR	ISHS 1-5YR INVS	464288646	9,756,596	193,047	SH		SOLE	Proffitt & Goodson Advisors	193,047	0	0
ISHARES TR	ISHS 5-10YR INVT	464288638	23,194,560	452,312	SH		SOLE	Proffitt & Goodson Advisors	452,312	0	0
ISHARES TR	MBS ETF	464288588	4,490,297	47,401	SH		SOLE	Proffitt & Goodson Advisors	47,401	0	0
ISHARES TR	MSCI EMG MKT ETF	464287234	312,721	7,925	SH		SOLE	Proffitt & Goodson Advisors	7,925	0	0
ISHARES TR	MSCI LW CRB TG	46434V464	81,367	550	SH		SOLE	Proffitt & Goodson Advisors	550	0	0
ISHARES TR	NEW YORK MUN ETF	464288323	382,543	7,149	SH		SOLE	Proffitt & Goodson Advisors	7,149	0	0
ISHARES TR	PFD AND INCM SEC	464288687	208,831	6,689	SH		SOLE	Proffitt & Goodson Advisors	6,689	0	0
ISHARES TR	RUS 1000 VAL ETF	464287598	6,852	45	SH		SOLE	Proffitt & Goodson Advisors	45	0	0
ISHARES TR	RUS MID CAP ETF	464287499	10,893,047	155,793	SH		SOLE	Proffitt & Goodson Advisors	155,793	0	0
ISHARES TR	RUSSELL 2000 ETF	464287655	10,615,514	59,504	SH		SOLE	Proffitt & Goodson Advisors	59,504	0	0
ISHARES TR	SHRT NAT MUN ETF	464288158	212,606	2,031	SH		SOLE	Proffitt & Goodson Advisors	2,031	0	0
ISHARES TR	TIPS BD ETF	464287176	8,558,818	77,631	SH		SOLE	Proffitt & Goodson Advisors	77,631	0	0
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT INC	46641Q837	249,135	4,951	SH		SOLE	Proffitt & Goodson Advisors	4,951	0	0
JOHNSON & JOHNSON	COM	478160104	1,434,990	9,258	SH		SOLE	Proffitt & Goodson Advisors	9,258	0	0
JOHNSON CTLS INTL PLC	SHS	G51502105	3,373	56	SH		SOLE	Proffitt & Goodson Advisors	56	0	0
JPMORGAN CHASE & CO	COM	46625H100	1,130,440	8,675	SH		SOLE	Proffitt & Goodson Advisors	8,675	0	0
KELLOGG CO	COM	487836108	27,789	415	SH		SOLE	Proffitt & Goodson Advisors	415	0	0
KIMCO RLTY CORP	COM	49446R109	102,631	5,255	SH		SOLE	Proffitt & Goodson Advisors	5,255	0	0
KINDER MORGAN INC DEL	COM	49456B101	106,409	6,077	SH		SOLE	Proffitt & Goodson Advisors	6,077	0	0
KLA CORP	COM NEW	482480100	38,321	96	SH		SOLE	Proffitt & Goodson Advisors	96	0	0
LINDE PLC	SHS	G54950103	562,307	1,582	SH		SOLE	Proffitt & Goodson Advisors	1,582	0	0
MARATHON OIL CORP	COM	565849106	71,880	3,000	SH		SOLE	Proffitt & Goodson Advisors	3,000	0	0
MASTERCARD INCORPORATED	CL A	57636Q104	85,765	236	SH		SOLE	Proffitt & Goodson Advisors	236	0	0
MCDONALDS CORP	COM	580135101	23,488	84	SH		SOLE	Proffitt & Goodson Advisors	84	0	0
META PLATFORMS INC	CL A	30303M102	932,960	4,402	SH		SOLE	Proffitt & Goodson Advisors	4,402	0	0
MICRON TECHNOLOGY INC	COM	595112103	36,506	605	SH		SOLE	Proffitt & Goodson Advisors	605	0	0
MICROSOFT CORP	COM	594918104	3,372,246	11,697	SH		SOLE	Proffitt & Goodson Advisors	11,697	0	0
MODERNA INC	COM	60770K107	7,679	50	SH		SOLE	Proffitt & Goodson Advisors	50	0	0
MOLEKULE GROUP INC	COM	007744105	43	25	SH		SOLE	Proffitt & Goodson Advisors	25	0	0
MPLX LP	COM UNIT REP LTD	55336V100	83,748	2,431	SH		SOLE	Proffitt & Goodson Advisors	2,431	0	0
NETFLIX INC	COM	64110L106	3,455	10	SH		SOLE	Proffitt & Goodson Advisors	10	0	0
NEW YORK TIMES CO	CL A	650111107	23,328	600	SH		SOLE	Proffitt & Goodson Advisors	600	0	0
NEXTERA ENERGY INC	COM	65339F101	5,319	69	SH		SOLE	Proffitt & Goodson Advisors	69	0	0
NIKE INC	CL B	654106103	508,098	4,143	SH		SOLE	Proffitt & Goodson Advisors	4,143	0	0
NORFOLK SOUTHN CORP	COM	655844108	129,744	612	SH		SOLE	Proffitt & Goodson Advisors	612	0	0
NUCOR CORP	COM	670346105	587,913	3,806	SH		SOLE	Proffitt & Goodson Advisors	3,806	0	0
NUSHARES ETF TR	NUVEEN ESG US	67092P870	8,449	378	SH		SOLE	Proffitt & Goodson Advisors	378	0	0
NVIDIA CORPORATION	COM	67066G104	2,144,663	7,721	SH		SOLE	Proffitt & Goodson Advisors	7,721	0	0
ONEOK INC NEW	COM	682680103	89,338	1,406	SH		SOLE	Proffitt & Goodson Advisors	1,406	0	0
ORACLE CORP	COM	68389X105	1,182,036	12,721	SH		SOLE	Proffitt & Goodson Advisors	12,721	0	0
OTIS WORLDWIDE CORP	COM	68902V107	235,561	2,791	SH		SOLE	Proffitt & Goodson Advisors	2,791	0	0
OVINTIV INC	COM	69047Q102	33,194	920	SH		SOLE	Proffitt & Goodson Advisors	920	0	0
PALANTIR TECHNOLOGIES INC	CL A	69608A108	11,070	1,310	SH		SOLE	Proffitt & Goodson Advisors	1,310	0	0
PARKER-HANNIFIN CORP	COM	701094104	24,537	73	SH		SOLE	Proffitt & Goodson Advisors	73	0	0
PEPSICO INC	COM	713448108	993,535	5,450	SH		SOLE	Proffitt & Goodson Advisors	5,450	0	0
PFIZER INC	COM	717081103	925,140	22,675	SH		SOLE	Proffitt & Goodson Advisors	22,675	0	0
PHILIP MORRIS INTL INC	COM	718172109	112,908	1,161	SH		SOLE	Proffitt & Goodson Advisors	1,161	0	0
PIMCO ETF TR	ENHAN SHRT MA AC	72201R833	743,184	7,488	SH		SOLE	Proffitt & Goodson Advisors	7,488	0	0
PLUG POWER INC	COM NEW	72919P202	5,860	500	SH		SOLE	Proffitt & Goodson Advisors	500	0	0
PPG INDS INC	COM	693506107	4,141	31	SH		SOLE	Proffitt & Goodson Advisors	31	0	0
PPL CORP	COM	69351T106	90,374	3,252	SH		SOLE	Proffitt & Goodson Advisors	3,252	0	0
PROCTER AND GAMBLE CO	COM	742718109	1,090,790	7,336	SH		SOLE	Proffitt & Goodson Advisors	7,336	0	0
PRUDENTIAL FINL INC	COM	744320102	92,007	1,112	SH		SOLE	Proffitt & Goodson Advisors	1,112	0	0
QUALCOMM INC	COM	747525103	860,655	6,746	SH		SOLE	Proffitt & Goodson Advisors	6,746	0	0
RAYTHEON TECHNOLOGIES CORP	COM	75513E101	485,929	4,962	SH		SOLE	Proffitt & Goodson Advisors	4,962	0	0
REGIONS FINANCIAL CORP NEW	COM	7591EP100	86,806	4,677	SH		SOLE	Proffitt & Goodson Advisors	4,677	0	0
RITHM CAPITAL CORP	COM NEW	64828T201	88,224	11,028	SH		SOLE	Proffitt & Goodson Advisors	11,028	0	0
RIVIAN AUTOMOTIVE INC	COM CL A	76954A103	5,109	330	SH		SOLE	Proffitt & Goodson Advisors	330	0	0
SCHWAB CHARLES CORP	COM	808513105	398,665	7,611	SH		SOLE	Proffitt & Goodson Advisors	7,611	0	0
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	808524706	152,221	6,208	SH		SOLE	Proffitt & Goodson Advisors	6,208	0	0
SCHWAB STRATEGIC TR	INTL EQTY ETF	808524805	436,323	12,538	SH		SOLE	Proffitt & Goodson Advisors	12,538	0	0
SCHWAB STRATEGIC TR	US SML CAP ETF	808524607	324,119	7,730	SH		SOLE	Proffitt & Goodson Advisors	7,730	0	0
SEAGATE TECHNOLOGY HLDNGS PL	ORD SHS	G7997R103	85,758	1,297	SH		SOLE	Proffitt & Goodson Advisors	1,297	0	0
SELECT SECTOR SPDR TR	COMMUNICATION	81369Y852	683,641	11,793	SH		SOLE	Proffitt & Goodson Advisors	11,793	0	0
SELECT SECTOR SPDR TR	ENERGY	81369Y506	850,085	10,263	SH		SOLE	Proffitt & Goodson Advisors	10,263	0	0
SELECT SECTOR SPDR TR	FINANCIAL	81369Y605	563,204	17,518	SH		SOLE	Proffitt & Goodson Advisors	17,518	0	0
SELECT SECTOR SPDR TR	RL EST SEL SEC	81369Y860	7,488,083	200,323	SH		SOLE	Proffitt & Goodson Advisors	200,323	0	0
SELECT SECTOR SPDR TR	SBI CONS DISCR	81369Y407	1,670,063	11,168	SH		SOLE	Proffitt & Goodson Advisors	11,168	0	0
SELECT SECTOR SPDR TR	SBI CONS STPLS	81369Y308	411,279	5,505	SH		SOLE	Proffitt & Goodson Advisors	5,505	0	0
SELECT SECTOR SPDR TR	SBI HEALTHCARE	81369Y209	2,289,242	17,683	SH		SOLE	Proffitt & Goodson Advisors	17,683	0	0
SELECT SECTOR SPDR TR	SBI INT-INDS	81369Y704	1,773,585	17,529	SH		SOLE	Proffitt & Goodson Advisors	17,529	0	0
SELECT SECTOR SPDR TR	SBI INT-UTILS	81369Y886	1,503,937	22,218	SH		SOLE	Proffitt & Goodson Advisors	22,218	0	0
SELECT SECTOR SPDR TR	SBI MATERIALS	81369Y100	3,469	43	SH		SOLE	Proffitt & Goodson Advisors	43	0	0
SELECT SECTOR SPDR TR	TECHNOLOGY	81369Y803	175,021	1,159	SH		SOLE	Proffitt & Goodson Advisors	1,159	0	0
SMARTFINANCIAL INC	COM NEW	83190L208	33,068	1,429	SH		SOLE	Proffitt & Goodson Advisors	1,429	0	0
SOUTHERN CO	COM	842587107	99,430	1,429	SH		SOLE	Proffitt & Goodson Advisors	1,429	0	0
SPDR GOLD TR	GOLD SHS	78463V107	34,812	190	SH		SOLE	Proffitt & Goodson Advisors	190	0	0
SPDR INDEX SHS FDS	MSCI EAFE FS ETF	78470E106	395,780	10,685	SH		SOLE	Proffitt & Goodson Advisors	10,685	0	0
SPDR INDEX SHS FDS	MSCI EMR MKT ETF	78470E205	119,858	3,981	SH		SOLE	Proffitt & Goodson Advisors	3,981	0	0
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	78463X889	18,468,711	574,991	SH		SOLE	Proffitt & Goodson Advisors	574,991	0	0
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	78463X509	3,558,701	104,269	SH		SOLE	Proffitt & Goodson Advisors	104,269	0	0
SPDR S&P 500 ETF TR	TR UNIT	78462F103	52,612,804	128,515	SH		SOLE	Proffitt & Goodson Advisors	128,515	0	0
SPDR SER TR	BBG SASB CRPT ES	78468R614	27,386	1,309	SH		SOLE	Proffitt & Goodson Advisors	1,309	0	0
SPDR SER TR	NUVEEN BLMBRG MU	78468R721	315,567	6,740	SH		SOLE	Proffitt & Goodson Advisors	6,740	0	0
SPDR SER TR	PORTFLI TIPS ETF	78464A656	3,003,976	112,635	SH		SOLE	Proffitt & Goodson Advisors	112,635	0	0
SPDR SER TR	PORTFOLIO INTRMD	78464A375	8,085,592	248,864	SH		SOLE	Proffitt & Goodson Advisors	248,864	0	0
SPDR SER TR	S&P BIOTECH	78464A870	6,859	90	SH		SOLE	Proffitt & Goodson Advisors	90	0	0
SPDR SER TR	S&P REGL BKG	78464A698	1,679,970	38,303	SH		SOLE	Proffitt & Goodson Advisors	38,303	0	0
SPDR SER TR	SPDR S&P 500 ETF	78468R796	33,407	1,005	SH		SOLE	Proffitt & Goodson Advisors	1,005	0	0
STANLEY BLACK & DECKER INC	COM	854502101	1,370	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
TARGET CORP	COM	87612E106	637,676	3,850	SH		SOLE	Proffitt & Goodson Advisors	3,850	0	0
TE CONNECTIVITY LTD	SHS	H84989104	8,525	65	SH		SOLE	Proffitt & Goodson Advisors	65	0	0
TESLA INC	COM	88160R101	127,173	613	SH		SOLE	Proffitt & Goodson Advisors	613	0	0
TEXAS INSTRS INC	COM	882508104	7,441	40	SH		SOLE	Proffitt & Goodson Advisors	40	0	0
THERMO FISHER SCIENTIFIC INC	COM	883556102	55,908	97	SH		SOLE	Proffitt & Goodson Advisors	97	0	0
TJX COS INC NEW	COM	872540109	846,602	10,804	SH		SOLE	Proffitt & Goodson Advisors	10,804	0	0
TRUIST FINL CORP	COM	89832Q109	92,752	2,720	SH		SOLE	Proffitt & Goodson Advisors	2,720	0	0
UBER TECHNOLOGIES INC	COM	90353T100	11,095	350	SH		SOLE	Proffitt & Goodson Advisors	350	0	0
ULTA BEAUTY INC	COM	90384S303	1,638	3	SH		SOLE	Proffitt & Goodson Advisors	3	0	0
UNUM GROUP	COM	91529Y106	94,668	2,393	SH		SOLE	Proffitt & Goodson Advisors	2,393	0	0
VALERO ENERGY CORP	COM	91913Y100	737,647	5,284	SH		SOLE	Proffitt & Goodson Advisors	5,284	0	0
VANGUARD BD INDEX FDS	SHORT TRM BOND	921937827	2,482,407	32,454	SH		SOLE	Proffitt & Goodson Advisors	32,454	0	0
VANGUARD BD INDEX FDS	TOTAL BND MRKT	921937835	4,602,858	62,344	SH		SOLE	Proffitt & Goodson Advisors	62,344	0	0
VANGUARD INDEX FDS	GROWTH ETF	922908736	384,388	1,541	SH		SOLE	Proffitt & Goodson Advisors	1,541	0	0
VANGUARD INDEX FDS	LARGE CAP ETF	922908637	8,201,333	43,902	SH		SOLE	Proffitt & Goodson Advisors	43,902	0	0
VANGUARD INDEX FDS	MCAP GR IDXVIP	922908538	205,609	1,055	SH		SOLE	Proffitt & Goodson Advisors	1,055	0	0
VANGUARD INDEX FDS	MCAP VL IDXVIP	922908512	200,167	1,493	SH		SOLE	Proffitt & Goodson Advisors	1,493	0	0
VANGUARD INDEX FDS	MID CAP ETF	922908629	2,302,825	10,918	SH		SOLE	Proffitt & Goodson Advisors	10,918	0	0
VANGUARD INDEX FDS	REAL ESTATE ETF	922908553	49,908	601	SH		SOLE	Proffitt & Goodson Advisors	601	0	0
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	34,954,305	92,946	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	92,946	0	0
VANGUARD INDEX FDS	SM CP VAL ETF	922908611	235,124	1,481	SH		SOLE	Proffitt & Goodson Advisors	1,481	0	0
VANGUARD INDEX FDS	SMALL CP ETF	922908751	3,010,213	15,880	SH		SOLE	Proffitt & Goodson Advisors	15,880	0	0
VANGUARD INDEX FDS	SML CP GRW ETF	922908595	218,791	1,011	SH		SOLE	Proffitt & Goodson Advisors	1,011	0	0
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	38,025,630	186,309	SH		SOLE	Proffitt & Goodson Advisors	186,309	0	0
VANGUARD INDEX FDS	VALUE ETF	922908744	292,379	2,117	SH		SOLE	Proffitt & Goodson Advisors	2,117	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	922042858	14,420,904	356,953	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	356,953	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EUROPE ETF	922042874	10,057	165	SH		SOLE	Proffitt & Goodson Advisors	165	0	0
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	922042742	447,558	4,860	SH		SOLE	Proffitt & Goodson Advisors	4,860	0	0
VANGUARD MALVERN FDS	STRM INFPROIDX	922020805	208,496	4,360	SH		SOLE	Proffitt & Goodson Advisors	4,360	0	0
VANGUARD MUN BD FDS	TAX EXEMPT BD	922907746	1,284,637	25,358	SH		SOLE	Proffitt & Goodson Advisors	25,358	0	0
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	92206C706	10,724,686	178,864	SH		SOLE	Proffitt & Goodson Advisors	178,864	0	0
VANGUARD SCOTTSDALE FDS	MTG-BKD SECS ETF	92206C771	9,403,287	202,004	SH		SOLE	Proffitt & Goodson Advisors	202,004	0	0
VANGUARD SCOTTSDALE FDS	SHORT TERM TREAS	92206C102	1,045,642	17,862	SH		SOLE	Proffitt & Goodson Advisors	17,862	0	0
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	92206C409	28,360,152	372,034	SH		SOLE	Proffitt & Goodson Advisors	372,034	0	0
VANGUARD STAR FDS	VG TL INTL STK F	921909768	1,704,941	30,881	SH		SOLE	Proffitt & Goodson Advisors	30,881	0	0
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	921943858	46,396,442	1,027,152	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	1,027,152	0	0
VANGUARD WORLD FD	ESG US STK ETF	921910733	1,048,472	14,621	SH		SOLE	Proffitt & Goodson Advisors	14,621	0	0
VANGUARD WORLD FD	MEGA CAP INDEX	921910873	1,129,661	7,892	SH		SOLE	Proffitt & Goodson Advisors	7,892	0	0
VANGUARD WORLD FDS	ENERGY ETF	92204A306	89,214	781	SH		SOLE	Proffitt & Goodson Advisors	781	0	0
VANGUARD WORLD FDS	INF TECH ETF	92204A702	1,125,187	2,919	SH		SOLE	Proffitt & Goodson Advisors	2,919	0	0
VERIZON COMMUNICATIONS INC	COM	92343V104	490,287	12,607	SH		SOLE	Proffitt & Goodson Advisors	12,607	0	0
VISA INC	COM CL A	92826C839	91,537	406	SH		SOLE	Proffitt & Goodson Advisors	406	0	0
VMWARE INC	CL A COM	928563402	2,123	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
WALMART INC	COM	931142103	1,131,089	7,671	SH		SOLE	Proffitt & Goodson Advisors	7,671	0	0
ZIM INTEGRATED SHIPPING SERV	SHS	M9T951109	4,716	200	SH		SOLE	Proffitt & Goodson Advisors	200	0	0

Proffitt & Goodson 13F-HRQuarterly holdings report by institutional manager