Proffitt & Goodson 13FHR Quarterly holdings report by institutional manager | SEC 24 Apr 24

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
3M CO	COM	88579Y101	797,965	7,523	SH		SOLE	Proffitt & Goodson Advisors	7,523	0	0
ABBVIE INC	COM	00287Y109	172,449	947	SH		SOLE	Proffitt & Goodson Advisors	947	0	0
ACCENTURE PLC IRELAND	SHS CLASS A	G1151C101	557,003	1,607	SH		SOLE	Proffitt & Goodson Advisors	1,607	0	0
ADOBE INC	COM	00724F101	1,389,164	2,753	SH		SOLE	Proffitt & Goodson Advisors	2,753	0	0
AGNC INVT CORP	COM	00123Q104	95,991	9,696	SH		SOLE	Proffitt & Goodson Advisors	9,696	0	0
AIR PRODS & CHEMS INC	COM	009158106	38,764	160	SH		SOLE	Proffitt & Goodson Advisors	160	0	0
AIRBNB INC	COM CL A	009066101	4,124	25	SH		SOLE	Proffitt & Goodson Advisors	25	0	0
ALPHABET INC	CAP STK CL A	02079K305	2,254,895	14,940	SH		SOLE	Proffitt & Goodson Advisors	14,940	0	0
ALPHABET INC	CAP STK CL C	02079K107	95,468	627	SH		SOLE	Proffitt & Goodson Advisors	627	0	0
ALTRIA GROUP INC	COM	02209S103	69,923	1,603	SH		SOLE	Proffitt & Goodson Advisors	1,603	0	0
AMAZON COM INC	COM	023135106	2,874,175	15,934	SH		SOLE	Proffitt & Goodson Advisors	15,934	0	0
AMERICAN ELEC PWR CO INC	COM	025537101	9,385	109	SH		SOLE	Proffitt & Goodson Advisors	109	0	0
AMERICAN TOWER CORP NEW	COM	03027X100	14,029	71	SH		SOLE	Proffitt & Goodson Advisors	71	0	0
AMGEN INC	COM	031162100	22,746	80	SH		SOLE	Proffitt & Goodson Advisors	80	0	0
ANNALY CAPITAL MANAGEMENT IN	COM NEW	035710839	989,679	50,263	SH		SOLE	Proffitt & Goodson Advisors	50,263	0	0
APPLE INC	COM	037833100	3,044,735	17,756	SH		SOLE	Proffitt & Goodson Advisors	17,756	0	0
APTIV PLC	SHS	G6095L109	1,355	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
ARCADIUM LITHIUM PLC	COM SHS	G0508H110	4,310	1,000	SH		SOLE	Proffitt & Goodson Advisors	1,000	0	0
AT&T INC	COM	00206R102	17,776	1,010	SH		SOLE	Proffitt & Goodson Advisors	1,010	0	0
ATMOS ENERGY CORP	COM	049560105	43,626	367	SH		SOLE	Proffitt & Goodson Advisors	367	0	0
BANK AMERICA CORP	COM	060505104	1,227,471	32,370	SH		SOLE	Proffitt & Goodson Advisors	32,370	0	0
BECTON DICKINSON & CO	COM	075887109	95,269	385	SH		SOLE	Proffitt & Goodson Advisors	385	0	0
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	1,481,072	3,522	SH		SOLE	Proffitt & Goodson Advisors	3,522	0	0
BORGWARNER INC	COM	099724106	7,261	209	SH		SOLE	Proffitt & Goodson Advisors	209	0	0
BROADCOM INC	COM	11135F101	2,651	2	SH		SOLE	Proffitt & Goodson Advisors	2	0	0
CARRIER GLOBAL CORPORATION	COM	14448C104	436,092	7,502	SH		SOLE	Proffitt & Goodson Advisors	7,502	0	0
CATERPILLAR INC	COM	149123101	2,017	6	SH		SOLE	Proffitt & Goodson Advisors	6	0	0
CHEMOURS CO	COM	163851108	1,130	43	SH		SOLE	Proffitt & Goodson Advisors	43	0	0
CHEVRON CORP NEW	COM	166764100	105,213	667	SH		SOLE	Proffitt & Goodson Advisors	667	0	0
CIENA CORP	COM NEW	171779309	149	3	SH		SOLE	Proffitt & Goodson Advisors	3	0	0
CISCO SYS INC	COM	17275R102	848,271	16,996	SH		SOLE	Proffitt & Goodson Advisors	16,996	0	0
COMERICA INC	COM	200340107	33,874	616	SH		SOLE	Proffitt & Goodson Advisors	616	0	0
CONOCOPHILLIPS	COM	20825C104	11,965	94	SH		SOLE	Proffitt & Goodson Advisors	94	0	0
CONSTELLATION ENERGY CORP	COM	21037T109	11,276	61	SH		SOLE	Proffitt & Goodson Advisors	61	0	0
CORTEVA INC	COM	22052L104	453,056	7,856	SH		SOLE	Proffitt & Goodson Advisors	7,856	0	0
COSTCO WHSL CORP NEW	COM	22160K105	73,263	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0
CVS HEALTH CORP	COM	126650100	1,010,241	12,666	SH		SOLE	Proffitt & Goodson Advisors	12,666	0	0
D R HORTON INC	COM	23331A109	39,163	238	SH		SOLE	Proffitt & Goodson Advisors	238	0	0
DANA INC	COM	235825205	9,665	761	SH		SOLE	Proffitt & Goodson Advisors	761	0	0
DELL TECHNOLOGIES INC	CL C	24703L202	4,451	39	SH		SOLE	Proffitt & Goodson Advisors	39	0	0
DELTA AIR LINES INC DEL	COM NEW	247361702	1,820	38	SH		SOLE	Proffitt & Goodson Advisors	38	0	0
DEVON ENERGY CORP NEW	COM	25179M103	98,604	1,965	SH		SOLE	Proffitt & Goodson Advisors	1,965	0	0
DISNEY WALT CO	COM	254687106	999,192	8,166	SH		SOLE	Proffitt & Goodson Advisors	8,166	0	0
DOW INC	COM	260557103	115,397	1,992	SH		SOLE	Proffitt & Goodson Advisors	1,992	0	0
DUPONT DE NEMOURS INC	COM	26614N102	49,299	643	SH		SOLE	Proffitt & Goodson Advisors	643	0	0
ELEVANCE HEALTH INC	COM	036752103	21,261	41	SH		SOLE	Proffitt & Goodson Advisors	41	0	0
ELME COMMUNITIES	SH BEN INT	939653101	1,392	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0
EMERSON ELEC CO	COM	291011104	1,220,400	10,760	SH		SOLE	Proffitt & Goodson Advisors	10,760	0	0
ENERGY TRANSFER L P	COM UT LTD PTN	29273V100	81,734	5,196	SH		SOLE	Proffitt & Goodson Advisors	5,196	0	0
ENTERPRISE PRODS PARTNERS L	COM	293792107	141,465	4,848	SH		SOLE	Proffitt & Goodson Advisors	4,848	0	0
EXELON CORP	COM	30161N101	6,951	185	SH		SOLE	Proffitt & Goodson Advisors	185	0	0
EXXON MOBIL CORP	COM	30231G102	1,026,748	8,833	SH		SOLE	Proffitt & Goodson Advisors	8,833	0	0
FIDELITY COVINGTON TRUST	CONSMR STAPLES	316092303	10,135	213	SH		SOLE	Proffitt & Goodson Advisors	213	0	0
FIDELITY COVINGTON TRUST	MSCI CONSM DIS	316092204	72,418	878	SH		SOLE	Proffitt & Goodson Advisors	878	0	0
FIRST TR EXCHANGE TRAD FD VI	FST TR GLB FD	33739H101	1,168	49	SH		SOLE	Proffitt & Goodson Advisors	49	0	0
FORD MTR CO DEL	COM	345370860	9,429	710	SH		SOLE	Proffitt & Goodson Advisors	710	0	0
FREEPORT-MCMORAN INC	CL B	35671D857	32,867	699	SH		SOLE	Proffitt & Goodson Advisors	699	0	0
GENERAL MTRS CO	COM	37045V100	535,267	11,803	SH		SOLE	Proffitt & Goodson Advisors	11,803	0	0
GENUINE PARTS CO	COM	372460105	6,353	41	SH		SOLE	Proffitt & Goodson Advisors	41	0	0
GLOBAL X FDS	S&P 500 COVERED	37954Y475	164,670	4,037	SH		SOLE	Proffitt & Goodson Advisors	4,037	0	0
HCA HEALTHCARE INC	COM	40412C101	622,701	1,867	SH		SOLE	Proffitt & Goodson Advisors	1,867	0	0
HOME DEPOT INC	COM	437076102	197,938	516	SH		SOLE	Proffitt & Goodson Advisors	516	0	0
HUNT J B TRANS SVCS INC	COM	445658107	50,411	253	SH		SOLE	Proffitt & Goodson Advisors	253	0	0
ILLINOIS TOOL WKS INC	COM	452308109	5,904	22	SH		SOLE	Proffitt & Goodson Advisors	22	0	0
INTEL CORP	COM	458140100	815,202	18,456	SH		SOLE	Proffitt & Goodson Advisors	18,456	0	0
INTERCONTINENTAL EXCHANGE IN	COM	45866F104	1,104,113	8,034	SH		SOLE	Proffitt & Goodson Advisors	8,034	0	0
INTERNATIONAL BUSINESS MACHS	COM	459200101	105,983	555	SH		SOLE	Proffitt & Goodson Advisors	555	0	0
INTERNATIONAL PAPER CO	COM	460146103	13,775	353	SH		SOLE	Proffitt & Goodson Advisors	353	0	0
INTUIT	COM	461202103	962,650	1,481	SH		SOLE	Proffitt & Goodson Advisors	1,481	0	0
INVESCO EXCH TRADED FD TR II	SOLAR ETF	46138G706	51,359	1,132	SH		SOLE	Proffitt & Goodson Advisors	1,132	0	0
INVESCO EXCHANGE TRADED FD T	FTSE RAFI 1000	46137V613	45,972	1,195	SH		SOLE	Proffitt & Goodson Advisors	1,195	0	0
IPERIONX LTD	SPONSORED ADS	44916E100	10,437	700	SH		SOLE	Proffitt & Goodson Advisors	700	0	0
IRON MTN INC DEL	COM	46284V101	66,174	825	SH		SOLE	Proffitt & Goodson Advisors	825	0	0
ISHARES INC	CORE MSCI EMKT	46434G103	11,714	227	SH		SOLE	Proffitt & Goodson Advisors	227	0	0
ISHARES INC	MSCI JPN ETF NEW	46434G822	2,997	42	SH		SOLE	Proffitt & Goodson Advisors	42	0	0
ISHARES SILVER TR	ISHARES	46428Q109	35,263	1,550	SH		SOLE	Proffitt & Goodson Advisors	1,550	0	0
ISHARES TR	0-5 YR TIPS ETF	46429B747	26,847	270	SH		SOLE	Proffitt & Goodson Advisors	270	0	0
ISHARES TR	0-5YR INVT GR CP	46434V100	120,589	2,450	SH		SOLE	Proffitt & Goodson Advisors	2,450	0	0
ISHARES TR	3 7 YR TREAS BD	464288661	1,769,693	15,281	SH		SOLE	Proffitt & Goodson Advisors	15,281	0	0
ISHARES TR	BLACKROCK ULTRA	46434V878	248,351	4,912	SH		SOLE	Proffitt & Goodson Advisors	4,912	0	0
ISHARES TR	CORE MSCI EAFE	46432F842	224,961	3,031	SH		SOLE	Proffitt & Goodson Advisors	3,031	0	0
ISHARES TR	CORE MSCI TOTAL	46432F834	989,942	14,588	SH		SOLE	Proffitt & Goodson Advisors	14,588	0	0
ISHARES TR	CORE S&P MCP ETF	464287507	8,427,615	138,749	SH		SOLE	Proffitt & Goodson Advisors	138,749	0	0
ISHARES TR	CORE S&P SCP ETF	464287804	16,811,861	152,116	SH		SOLE	Proffitt & Goodson Advisors	152,116	0	0
ISHARES TR	CORE S&P TTL STK	464287150	541,680	4,698	SH		SOLE	Proffitt & Goodson Advisors	4,698	0	0
ISHARES TR	CORE S&P500 ETF	464287200	44,688	85	SH		SOLE	Proffitt & Goodson Advisors	85	0	0
ISHARES TR	CORE US AGGBD ET	464287226	368,059	3,758	SH		SOLE	Proffitt & Goodson Advisors	3,758	0	0
ISHARES TR	ESG AWR US AGRGT	46435U549	17,083	363	SH		SOLE	Proffitt & Goodson Advisors	363	0	0
ISHARES TR	ESG AWRE USD ETF	46435G193	1,294,751	56,318	SH		SOLE	Proffitt & Goodson Advisors	56,318	0	0
ISHARES TR	EUROPE ETF	464287861	61,237	1,100	SH		SOLE	Proffitt & Goodson Advisors	1,100	0	0
ISHARES TR	GL CLEAN ENE ETF	464288224	48,036	3,436	SH		SOLE	Proffitt & Goodson Advisors	3,436	0	0
ISHARES TR	INTL SEL DIV ETF	464288448	72,904	2,600	SH		SOLE	Proffitt & Goodson Advisors	2,600	0	0
ISHARES TR	INTRM GOV CR ETF	464288612	1,918,016	18,446	SH		SOLE	Proffitt & Goodson Advisors	18,446	0	0
ISHARES TR	ISHARES BIOTECH	464287556	966,853	7,046	SH		SOLE	Proffitt & Goodson Advisors	7,046	0	0
ISHARES TR	ISHS 1-5YR INVS	464288646	8,937,130	174,281	SH		SOLE	Proffitt & Goodson Advisors	174,281	0	0
ISHARES TR	ISHS 5-10YR INVT	464288638	24,813,254	480,877	SH		SOLE	Proffitt & Goodson Advisors	480,877	0	0
ISHARES TR	MBS ETF	464288588	3,396,158	36,747	SH		SOLE	Proffitt & Goodson Advisors	36,747	0	0
ISHARES TR	MSCI EMG MKT ETF	464287234	415,935	10,125	SH		SOLE	Proffitt & Goodson Advisors	10,125	0	0
ISHARES TR	MSCI LW CRB TG	46434V464	83,823	467	SH		SOLE	Proffitt & Goodson Advisors	467	0	0
ISHARES TR	NATIONAL MUN ETF	464288414	139,880	1,300	SH		SOLE	Proffitt & Goodson Advisors	1,300	0	0
ISHARES TR	NEW YORK MUN ETF	464288323	1,569,423	29,166	SH		SOLE	Proffitt & Goodson Advisors	29,166	0	0
ISHARES TR	RUS MID CAP ETF	464287499	10,655,213	126,712	SH		SOLE	Proffitt & Goodson Advisors	126,712	0	0
ISHARES TR	RUSSELL 2000 ETF	464287655	8,872,768	42,191	SH		SOLE	Proffitt & Goodson Advisors	42,191	0	0
ISHARES TR	SHRT NAT MUN ETF	464288158	224,751	2,146	SH		SOLE	Proffitt & Goodson Advisors	2,146	0	0
ISHARES TR	US TREAS BD ETF	46429B267	177,675	7,803	SH		SOLE	Proffitt & Goodson Advisors	7,803	0	0
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT INC	46641Q837	241,606	4,789	SH		SOLE	Proffitt & Goodson Advisors	4,789	0	0
JOHNSON & JOHNSON	COM	478160104	1,235,464	7,810	SH		SOLE	Proffitt & Goodson Advisors	7,810	0	0
JOHNSON CTLS INTL PLC	SHS	G51502105	3,658	56	SH		SOLE	Proffitt & Goodson Advisors	56	0	0
JPMORGAN CHASE & CO	COM	46625H100	1,627,238	8,124	SH		SOLE	Proffitt & Goodson Advisors	8,124	0	0
KENVUE INC	COM	49177J102	112,987	5,265	SH		SOLE	Proffitt & Goodson Advisors	5,265	0	0
KIMCO RLTY CORP	COM	49446R109	113,660	5,796	SH		SOLE	Proffitt & Goodson Advisors	5,796	0	0
KINDER MORGAN INC DEL	COM	49456B101	129,756	7,075	SH		SOLE	Proffitt & Goodson Advisors	7,075	0	0
KLA CORP	COM NEW	482480100	67,063	96	SH		SOLE	Proffitt & Goodson Advisors	96	0	0
LINDE PLC	SHS	G54950103	552,541	1,190	SH		SOLE	Proffitt & Goodson Advisors	1,190	0	0
LITHIUM AMERICAS ARGENTINA C	COM SHS	53681K100	5,390	1,000	SH		SOLE	Proffitt & Goodson Advisors	1,000	0	0
LYONDELLBASELL INDUSTRIES N	SHS - A -	N53745100	93,484	914	SH		SOLE	Proffitt & Goodson Advisors	914	0	0
MARATHON OIL CORP	COM	565849106	85,020	3,000	SH		SOLE	Proffitt & Goodson Advisors	3,000	0	0
MASTERCARD INCORPORATED	CL A	57636Q104	58,752	122	SH		SOLE	Proffitt & Goodson Advisors	122	0	0
MCDONALDS CORP	COM	580135101	23,684	84	SH		SOLE	Proffitt & Goodson Advisors	84	0	0
META PLATFORMS INC	CL A	30303M102	1,578,621	3,251	SH		SOLE	Proffitt & Goodson Advisors	3,251	0	0
MICRON TECHNOLOGY INC	COM	595112103	7,074	60	SH		SOLE	Proffitt & Goodson Advisors	60	0	0
MICROSOFT CORP	COM	594918104	4,468,468	10,621	SH		SOLE	Proffitt & Goodson Advisors	10,621	0	0
MODERNA INC	COM	60770K107	5,328	50	SH		SOLE	Proffitt & Goodson Advisors	50	0	0
MPLX LP	COM UNIT REP LTD	55336V100	94,508	2,274	SH		SOLE	Proffitt & Goodson Advisors	2,274	0	0
NETFLIX INC	COM	64110L106	6,074	10	SH		SOLE	Proffitt & Goodson Advisors	10	0	0
NEW YORK TIMES CO	CL A	650111107	25,932	600	SH		SOLE	Proffitt & Goodson Advisors	600	0	0
NEXTERA ENERGY INC	COM	65339F101	14,380	225	SH		SOLE	Proffitt & Goodson Advisors	225	0	0
NIKE INC	CL B	654106103	392,555	4,177	SH		SOLE	Proffitt & Goodson Advisors	4,177	0	0
NORFOLK SOUTHN CORP	COM	655844108	155,981	612	SH		SOLE	Proffitt & Goodson Advisors	612	0	0
NOVO-NORDISK A S	ADR	670100205	275,547	2,146	SH		SOLE	Proffitt & Goodson Advisors	2,146	0	0
NUCOR CORP	COM	670346105	643,571	3,252	SH		SOLE	Proffitt & Goodson Advisors	3,252	0	0
NUSHARES ETF TR	NUVEEN ESG US	67092P870	8,481	386	SH		SOLE	Proffitt & Goodson Advisors	386	0	0
NVIDIA CORPORATION	COM	67066G104	2,025,782	2,242	SH		SOLE	Proffitt & Goodson Advisors	2,242	0	0
ONEOK INC NEW	COM	682680103	93,399	1,165	SH		SOLE	Proffitt & Goodson Advisors	1,165	0	0
ORACLE CORP	COM	68389X105	1,058,767	8,429	SH		SOLE	Proffitt & Goodson Advisors	8,429	0	0
OVINTIV INC	COM	69047Q102	36,123	696	SH		SOLE	Proffitt & Goodson Advisors	696	0	0
PALANTIR TECHNOLOGIES INC	CL A	69608A108	30,144	1,310	SH		SOLE	Proffitt & Goodson Advisors	1,310	0	0
PARKER-HANNIFIN CORP	COM	701094104	35,015	63	SH		SOLE	Proffitt & Goodson Advisors	63	0	0
PEPSICO INC	COM	713448108	927,203	5,298	SH		SOLE	Proffitt & Goodson Advisors	5,298	0	0
PFIZER INC	COM	717081103	98,887	3,563	SH		SOLE	Proffitt & Goodson Advisors	3,563	0	0
PHILIP MORRIS INTL INC	COM	718172109	106,371	1,161	SH		SOLE	Proffitt & Goodson Advisors	1,161	0	0
PHINIA INC	COMMON STOCK	71880K101	1,230	32	SH		SOLE	Proffitt & Goodson Advisors	32	0	0
PIMCO ETF TR	ENHAN SHRT MA AC	72201R833	1,694,401	16,853	SH		SOLE	Proffitt & Goodson Advisors	16,853	0	0
PPG INDS INC	COM	693506107	4,492	31	SH		SOLE	Proffitt & Goodson Advisors	31	0	0
PPL CORP	COM	69351T106	89,528	3,252	SH		SOLE	Proffitt & Goodson Advisors	3,252	0	0
PROCTER AND GAMBLE CO	COM	742718109	1,133,154	6,984	SH		SOLE	Proffitt & Goodson Advisors	6,984	0	0
PRUDENTIAL FINL INC	COM	744320102	90,751	773	SH		SOLE	Proffitt & Goodson Advisors	773	0	0
QUALCOMM INC	COM	747525103	1,196,444	7,067	SH		SOLE	Proffitt & Goodson Advisors	7,067	0	0
REGIONS FINANCIAL CORP NEW	COM	7591EP100	98,405	4,677	SH		SOLE	Proffitt & Goodson Advisors	4,677	0	0
RITHM CAPITAL CORP	COM NEW	64828T201	149,031	13,354	SH		SOLE	Proffitt & Goodson Advisors	13,354	0	0
RIVIAN AUTOMOTIVE INC	COM CL A	76954A103	3,614	330	SH		SOLE	Proffitt & Goodson Advisors	330	0	0
RTX CORPORATION	COM	75513E101	482,969	4,952	SH		SOLE	Proffitt & Goodson Advisors	4,952	0	0
SCHWAB CHARLES CORP	COM	808513105	918,501	12,697	SH		SOLE	Proffitt & Goodson Advisors	12,697	0	0
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	808524706	133,522	5,288	SH		SOLE	Proffitt & Goodson Advisors	5,288	0	0
SCHWAB STRATEGIC TR	INTL EQTY ETF	808524805	397,614	10,190	SH		SOLE	Proffitt & Goodson Advisors	10,190	0	0
SCHWAB STRATEGIC TR	US DIVIDEND EQ	808524797	52,410	650	SH		SOLE	Proffitt & Goodson Advisors	650	0	0
SCHWAB STRATEGIC TR	US SML CAP ETF	808524607	292,978	5,950	SH		SOLE	Proffitt & Goodson Advisors	5,950	0	0
SCHWAB STRATEGIC TR	US TIPS ETF	808524870	11,929,984	228,719	SH		SOLE	Proffitt & Goodson Advisors	228,719	0	0
SEAGATE TECHNOLOGY HLDNGS PL	ORD SHS	G7997R103	95,842	1,030	SH		SOLE	Proffitt & Goodson Advisors	1,030	0	0
SELECT SECTOR SPDR TR	COMMUNICATION	81369Y852	855,961	10,482	SH		SOLE	Proffitt & Goodson Advisors	10,482	0	0
SELECT SECTOR SPDR TR	ENERGY	81369Y506	926,635	9,815	SH		SOLE	Proffitt & Goodson Advisors	9,815	0	0
SELECT SECTOR SPDR TR	FINANCIAL	81369Y605	361,811	8,590	SH		SOLE	Proffitt & Goodson Advisors	8,590	0	0
SELECT SECTOR SPDR TR	INDL	81369Y704	1,948,476	15,469	SH		SOLE	Proffitt & Goodson Advisors	15,469	0	0
SELECT SECTOR SPDR TR	RL EST SEL SEC	81369Y860	8,369,411	211,723	SH		SOLE	Proffitt & Goodson Advisors	211,723	0	0
SELECT SECTOR SPDR TR	SBI CONS DISCR	81369Y407	1,879,540	10,221	SH		SOLE	Proffitt & Goodson Advisors	10,221	0	0
SELECT SECTOR SPDR TR	SBI CONS STPLS	81369Y308	307,579	4,028	SH		SOLE	Proffitt & Goodson Advisors	4,028	0	0
SELECT SECTOR SPDR TR	SBI HEALTHCARE	81369Y209	2,413,022	16,334	SH		SOLE	Proffitt & Goodson Advisors	16,334	0	0
SELECT SECTOR SPDR TR	SBI INT-UTILS	81369Y886	1,411,410	21,499	SH		SOLE	Proffitt & Goodson Advisors	21,499	0	0
SELECT SECTOR SPDR TR	TECHNOLOGY	81369Y803	217,434	1,044	SH		SOLE	Proffitt & Goodson Advisors	1,044	0	0
SMARTFINANCIAL INC	COM NEW	83190L208	30,110	1,429	SH		SOLE	Proffitt & Goodson Advisors	1,429	0	0
SOUNDHOUND AI INC	CLASS A COM	836100107	1,767	300	SH		SOLE	Proffitt & Goodson Advisors	300	0	0
SOUTHERN CO	COM	842587107	102,517	1,429	SH		SOLE	Proffitt & Goodson Advisors	1,429	0	0
SPDR GOLD TR	GOLD SHS	78463V107	39,087	190	SH		SOLE	Proffitt & Goodson Advisors	190	0	0
SPDR INDEX SHS FDS	MSCI EAFE FS ETF	78470E106	474,885	11,419	SH		SOLE	Proffitt & Goodson Advisors	11,419	0	0
SPDR INDEX SHS FDS	MSCI EMR MKT ETF	78470E205	241,695	7,707	SH		SOLE	Proffitt & Goodson Advisors	7,707	0	0
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	78463X889	20,021,694	558,641	SH		SOLE	Proffitt & Goodson Advisors	558,641	0	0
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	78463X509	3,855,502	106,535	SH		SOLE	Proffitt & Goodson Advisors	106,535	0	0
SPDR S&P 500 ETF TR	TR UNIT	78462F103	58,229,261	111,322	SH		SOLE	Proffitt & Goodson Advisors	111,322	0	0
SPDR SER TR	PORTFOLIO INTRMD	78464A375	6,434,242	196,826	SH		SOLE	Proffitt & Goodson Advisors	196,826	0	0
SPDR SER TR	S&P BIOTECH	78464A870	8,541	90	SH		SOLE	Proffitt & Goodson Advisors	90	0	0
SPDR SER TR	S&P REGL BKG	78464A698	1,873,383	37,259	SH		SOLE	Proffitt & Goodson Advisors	37,259	0	0
SPDR SER TR	SPDR S&P 500 ETF	78468R796	50,761	1,186	SH		SOLE	Proffitt & Goodson Advisors	1,186	0	0
STANLEY BLACK & DECKER INC	COM	854502101	1,665	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
TARGET CORP	COM	87612E106	611,375	3,450	SH		SOLE	Proffitt & Goodson Advisors	3,450	0	0
TE CONNECTIVITY LTD	SHS	H84989104	8,424	58	SH		SOLE	Proffitt & Goodson Advisors	58	0	0
TESLA INC	COM	88160R101	21,271	121	SH		SOLE	Proffitt & Goodson Advisors	121	0	0
TEXAS INSTRS INC	COM	882508104	6,969	40	SH		SOLE	Proffitt & Goodson Advisors	40	0	0
THERMO FISHER SCIENTIFIC INC	COM	883556102	56,378	97	SH		SOLE	Proffitt & Goodson Advisors	97	0	0
TJX COS INC NEW	COM	872540109	950,407	9,371	SH		SOLE	Proffitt & Goodson Advisors	9,371	0	0
TRUIST FINL CORP	COM	89832Q109	100,842	2,587	SH		SOLE	Proffitt & Goodson Advisors	2,587	0	0
UBER TECHNOLOGIES INC	COM	90353T100	26,947	350	SH		SOLE	Proffitt & Goodson Advisors	350	0	0
ULTA BEAUTY INC	COM	90384S303	3,661	7	SH		SOLE	Proffitt & Goodson Advisors	7	0	0
UNITEDHEALTH GROUP INC	COM	91324P102	764,312	1,545	SH		SOLE	Proffitt & Goodson Advisors	1,545	0	0
UNUM GROUP	COM	91529Y106	128,409	2,393	SH		SOLE	Proffitt & Goodson Advisors	2,393	0	0
VALERO ENERGY CORP	COM	91913Y100	750,183	4,395	SH		SOLE	Proffitt & Goodson Advisors	4,395	0	0
VANGUARD BD INDEX FDS	SHORT TRM BOND	921937827	2,742,026	35,764	SH		SOLE	Proffitt & Goodson Advisors	35,764	0	0
VANGUARD BD INDEX FDS	TOTAL BND MRKT	921937835	5,001,665	68,865	SH		SOLE	Proffitt & Goodson Advisors	68,865	0	0
VANGUARD INDEX FDS	GROWTH ETF	922908736	512,514	1,489	SH		SOLE	Proffitt & Goodson Advisors	1,489	0	0
VANGUARD INDEX FDS	LARGE CAP ETF	922908637	9,602,868	40,052	SH		SOLE	Proffitt & Goodson Advisors	40,052	0	0
VANGUARD INDEX FDS	MCAP GR IDXVIP	922908538	211,976	899	SH		SOLE	Proffitt & Goodson Advisors	899	0	0
VANGUARD INDEX FDS	MCAP VL IDXVIP	922908512	206,269	1,323	SH		SOLE	Proffitt & Goodson Advisors	1,323	0	0
VANGUARD INDEX FDS	MID CAP ETF	922908629	2,719,477	10,884	SH		SOLE	Proffitt & Goodson Advisors	10,884	0	0
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	46,215,110	96,141	SH		SOLE	Proffitt & Goodson Advisors	96,141	0	0
VANGUARD INDEX FDS	SM CP VAL ETF	922908611	216,441	1,128	SH		SOLE	Proffitt & Goodson Advisors	1,128	0	0
VANGUARD INDEX FDS	SMALL CP ETF	922908751	5,175,507	22,641	SH		SOLE	Proffitt & Goodson Advisors	22,641	0	0
VANGUARD INDEX FDS	SML CP GRW ETF	922908595	195,280	749	SH		SOLE	Proffitt & Goodson Advisors	749	0	0
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	45,571,899	175,344	SH		SOLE	Proffitt & Goodson Advisors	175,344	0	0
VANGUARD INDEX FDS	VALUE ETF	922908744	344,775	2,117	SH		SOLE	Proffitt & Goodson Advisors	2,117	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	922042858	22,537,414	539,560	SH		SOLE	Proffitt & Goodson Advisors	539,560	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EUROPE ETF	922042874	11,112	165	SH		SOLE	Proffitt & Goodson Advisors	165	0	0
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	922042742	498,576	4,512	SH		SOLE	Proffitt & Goodson Advisors	4,512	0	0
VANGUARD MALVERN FDS	STRM INFPROIDX	922020805	233,368	4,873	SH		SOLE	Proffitt & Goodson Advisors	4,873	0	0
VANGUARD MUN BD FDS	TAX EXEMPT BD	922907746	760,215	15,024	SH		SOLE	Proffitt & Goodson Advisors	15,024	0	0
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	92206C706	40,572,750	692,959	SH		SOLE	Proffitt & Goodson Advisors	692,959	0	0
VANGUARD SCOTTSDALE FDS	MTG-BKD SECS ETF	92206C771	14,019,283	307,373	SH		SOLE	Proffitt & Goodson Advisors	307,373	0	0
VANGUARD SCOTTSDALE FDS	SHORT TERM TREAS	92206C102	893,698	15,390	SH		SOLE	Proffitt & Goodson Advisors	15,390	0	0
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	92206C409	35,460,629	458,681	SH		SOLE	Proffitt & Goodson Advisors	458,681	0	0
VANGUARD SCOTTSDALE FDS	TOTAL CORP BND	92206C573	120,907	1,578	SH		SOLE	Proffitt & Goodson Advisors	1,578	0	0
VANGUARD STAR FDS	VG TL INTL STK F	921909768	2,090,119	34,662	SH		SOLE	Proffitt & Goodson Advisors	34,662	0	0
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	921943858	52,708,897	1,050,606	SH		SOLE	Proffitt & Goodson Advisors	1,050,606	0	0
VANGUARD WORLD FD	ENERGY ETF	92204A306	84,025	638	SH		SOLE	Proffitt & Goodson Advisors	638	0	0
VANGUARD WORLD FD	ESG US STK ETF	921910733	1,215,850	13,047	SH		SOLE	Proffitt & Goodson Advisors	13,047	0	0
VANGUARD WORLD FD	INF TECH ETF	92204A702	1,271,525	2,425	SH		SOLE	Proffitt & Goodson Advisors	2,425	0	0
VANGUARD WORLD FD	MEGA CAP INDEX	921910873	1,240,630	6,639	SH		SOLE	Proffitt & Goodson Advisors	6,639	0	0
VERIZON COMMUNICATIONS INC	COM	92343V104	629,526	15,003	SH		SOLE	Proffitt & Goodson Advisors	15,003	0	0
VISA INC	COM CL A	92826C839	50,793	182	SH		SOLE	Proffitt & Goodson Advisors	182	0	0
WALMART INC	COM	931142103	1,054,901	17,532	SH		SOLE	Proffitt & Goodson Advisors	17,532	0	0
ZIM INTEGRATED SHIPPING SERV	SHS	M9T951109	1,012	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0

Proffitt & Goodson 13F-HRQuarterly holdings report by institutional manager