Proffitt & Goodson 13FHR Quarterly holdings report by institutional manager | SEC 23 Jul 24

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
3M CO	COM	88579Y101	774,601	7,580	SH		SOLE	Proffitt & Goodson Advisors	7,580	0	0
ABBVIE INC	COM	00287Y109	162,430	947	SH		SOLE	Proffitt & Goodson Advisors	947	0	0
ACCENTURE PLC IRELAND	SHS CLASS A	G1151C101	491,221	1,619	SH		SOLE	Proffitt & Goodson Advisors	1,619	0	0
ACUSHNET HLDGS CORP	COM	005098108	10,348	163	SH		SOLE	Proffitt & Goodson Advisors	163	0	0
ADOBE INC	COM	00724F101	1,309,408	2,357	SH		SOLE	Proffitt & Goodson Advisors	2,357	0	0
AGNC INVT CORP	COM	00123Q104	92,500	9,696	SH		SOLE	Proffitt & Goodson Advisors	9,696	0	0
AIR PRODS & CHEMS INC	COM	009158106	41,288	160	SH		SOLE	Proffitt & Goodson Advisors	160	0	0
AIRBNB INC	COM CL A	009066101	3,943	26	SH		SOLE	Proffitt & Goodson Advisors	26	0	0
ALPHABET INC	CAP STK CL A	02079K305	2,677,605	14,700	SH		SOLE	Proffitt & Goodson Advisors	14,700	0	0
ALPHABET INC	CAP STK CL C	02079K107	104,000	567	SH		SOLE	Proffitt & Goodson Advisors	567	0	0
ALTRIA GROUP INC	COM	02209S103	73,017	1,603	SH		SOLE	Proffitt & Goodson Advisors	1,603	0	0
AMAZON COM INC	COM	023135106	3,124,660	16,169	SH		SOLE	Proffitt & Goodson Advisors	16,169	0	0
AMERICAN ELEC PWR CO INC	COM	025537101	9,564	109	SH		SOLE	Proffitt & Goodson Advisors	109	0	0
AMERICAN TOWER CORP NEW	COM	03027X100	13,801	71	SH		SOLE	Proffitt & Goodson Advisors	71	0	0
AMGEN INC	COM	031162100	24,996	80	SH		SOLE	Proffitt & Goodson Advisors	80	0	0
ANNALY CAPITAL MANAGEMENT IN	COM NEW	035710839	955,497	50,131	SH		SOLE	Proffitt & Goodson Advisors	50,131	0	0
ANSYS INC	COM	03662Q105	4,823	15	SH		SOLE	Proffitt & Goodson Advisors	15	0	0
APPLE INC	COM	037833100	3,858,269	18,319	SH		SOLE	Proffitt & Goodson Advisors	18,319	0	0
APPLIED MATLS INC	COM	038222105	5,428	23	SH		SOLE	Proffitt & Goodson Advisors	23	0	0
APTIV PLC	SHS	G6095L109	1,198	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
ARCADIUM LITHIUM PLC	COM SHS	G0508H110	3,360	1,000	SH		SOLE	Proffitt & Goodson Advisors	1,000	0	0
AT&T INC	COM	00206R102	19,302	1,010	SH		SOLE	Proffitt & Goodson Advisors	1,010	0	0
ATLASSIAN CORPORATION	CL A	049468101	177	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
ATMOS ENERGY CORP	COM	049560105	42,811	367	SH		SOLE	Proffitt & Goodson Advisors	367	0	0
BANK AMERICA CORP	COM	060505104	1,287,435	32,372	SH		SOLE	Proffitt & Goodson Advisors	32,372	0	0
BECTON DICKINSON & CO	COM	075887109	89,979	385	SH		SOLE	Proffitt & Goodson Advisors	385	0	0
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	1,430,309	3,516	SH		SOLE	Proffitt & Goodson Advisors	3,516	0	0
BLACKROCK INC	COM	09247X101	13,385	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
BLOCK INC	CL A	852234103	65	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
BORGWARNER INC	COM	099724106	3,515	109	SH		SOLE	Proffitt & Goodson Advisors	109	0	0
BROADCOM INC	COM	11135F101	966,530	602	SH		SOLE	Proffitt & Goodson Advisors	602	0	0
CARRIER GLOBAL CORPORATION	COM	14448C104	480,418	7,616	SH		SOLE	Proffitt & Goodson Advisors	7,616	0	0
CHEMOURS CO	COM	163851108	971	43	SH		SOLE	Proffitt & Goodson Advisors	43	0	0
CHEVRON CORP NEW	COM	166764100	114,187	730	SH		SOLE	Proffitt & Goodson Advisors	730	0	0
CHIPOTLE MEXICAN GRILL INC	COM	169656105	12,530	200	SH		SOLE	Proffitt & Goodson Advisors	200	0	0
CHUBB LIMITED	COM	H1467J104	21,937	86	SH		SOLE	Proffitt & Goodson Advisors	86	0	0
CIENA CORP	COM NEW	171779309	145	3	SH		SOLE	Proffitt & Goodson Advisors	3	0	0
CISCO SYS INC	COM	17275R102	806,435	16,974	SH		SOLE	Proffitt & Goodson Advisors	16,974	0	0
COMERICA INC	COM	200340107	31,441	616	SH		SOLE	Proffitt & Goodson Advisors	616	0	0
CONOCOPHILLIPS	COM	20825C104	10,752	94	SH		SOLE	Proffitt & Goodson Advisors	94	0	0
CONSTELLATION ENERGY CORP	COM	21037T109	12,217	61	SH		SOLE	Proffitt & Goodson Advisors	61	0	0
CORTEVA INC	COM	22052L104	423,753	7,856	SH		SOLE	Proffitt & Goodson Advisors	7,856	0	0
CORVEL CORP	COM	221006109	7,629	30	SH		SOLE	Proffitt & Goodson Advisors	30	0	0
COSTCO WHSL CORP NEW	COM	22160K105	100,299	118	SH		SOLE	Proffitt & Goodson Advisors	118	0	0
CROWDSTRIKE HLDGS INC	CL A	22788C105	13,029	34	SH		SOLE	Proffitt & Goodson Advisors	34	0	0
CSX CORP	COM	126408103	88,342	2,641	SH		SOLE	Proffitt & Goodson Advisors	2,641	0	0
CVS HEALTH CORP	COM	126650100	551,975	9,346	SH		SOLE	Proffitt & Goodson Advisors	9,346	0	0
D R HORTON INC	COM	23331A109	38,615	274	SH		SOLE	Proffitt & Goodson Advisors	274	0	0
DANA INC	COM	235825205	5,588	461	SH		SOLE	Proffitt & Goodson Advisors	461	0	0
DATADOG INC	CL A COM	23804L103	130	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
DECKERS OUTDOOR CORP	COM	243537107	8,712	9	SH		SOLE	Proffitt & Goodson Advisors	9	0	0
DELL TECHNOLOGIES INC	CL C	24703L202	5,379	39	SH		SOLE	Proffitt & Goodson Advisors	39	0	0
DELTA AIR LINES INC DEL	COM NEW	247361702	1,803	38	SH		SOLE	Proffitt & Goodson Advisors	38	0	0
DEVON ENERGY CORP NEW	COM	25179M103	93,141	1,965	SH		SOLE	Proffitt & Goodson Advisors	1,965	0	0
DISNEY WALT CO	COM	254687106	916,447	9,230	SH		SOLE	Proffitt & Goodson Advisors	9,230	0	0
DOCUSIGN INC	COM	256163106	54	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
DOW INC	COM	260557103	105,676	1,992	SH		SOLE	Proffitt & Goodson Advisors	1,992	0	0
DUPONT DE NEMOURS INC	COM	26614N102	51,756	643	SH		SOLE	Proffitt & Goodson Advisors	643	0	0
EATON CORP PLC	SHS	G29183103	28,534	91	SH		SOLE	Proffitt & Goodson Advisors	91	0	0
ELEVANCE HEALTH INC	COM	036752103	16,798	31	SH		SOLE	Proffitt & Goodson Advisors	31	0	0
ELI LILLY & CO	COM	532457108	53,418	59	SH		SOLE	Proffitt & Goodson Advisors	59	0	0
ELME COMMUNITIES	SH BEN INT	939653101	1,593	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0
EMCOR GROUP INC	COM	29084Q100	27,381	75	SH		SOLE	Proffitt & Goodson Advisors	75	0	0
EMERSON ELEC CO	COM	291011104	1,188,076	10,785	SH		SOLE	Proffitt & Goodson Advisors	10,785	0	0
ENERGY TRANSFER L P	COM UT LTD PTN	29273V100	84,280	5,196	SH		SOLE	Proffitt & Goodson Advisors	5,196	0	0
ENTEGRIS INC	COM	29362U104	14,488	107	SH		SOLE	Proffitt & Goodson Advisors	107	0	0
ENTERPRISE PRODS PARTNERS L	COM	293792107	140,496	4,848	SH		SOLE	Proffitt & Goodson Advisors	4,848	0	0
ETSY INC	COM	29786A106	59	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
EXELON CORP	COM	30161N101	6,403	185	SH		SOLE	Proffitt & Goodson Advisors	185	0	0
EXXON MOBIL CORP	COM	30231G102	1,032,972	8,973	SH		SOLE	Proffitt & Goodson Advisors	8,973	0	0
FIDELITY COVINGTON TRUST	MSCI CONSM DIS	316092204	66,105	816	SH		SOLE	Proffitt & Goodson Advisors	816	0	0
FIFTH THIRD BANCORP	COM	316773100	11,203	307	SH		SOLE	Proffitt & Goodson Advisors	307	0	0
FIRST TR EXCHANGE TRAD FD VI	FST TR GLB FD	33739H101	1,187	50	SH		SOLE	Proffitt & Goodson Advisors	50	0	0
FISERV INC	COM	337738108	13,563	91	SH		SOLE	Proffitt & Goodson Advisors	91	0	0
FORD MTR CO DEL	COM	345370860	8,904	710	SH		SOLE	Proffitt & Goodson Advisors	710	0	0
FREEPORT-MCMORAN INC	CL B	35671D857	33,972	699	SH		SOLE	Proffitt & Goodson Advisors	699	0	0
FTI CONSULTING INC	COM	302941109	15,088	70	SH		SOLE	Proffitt & Goodson Advisors	70	0	0
GARMIN LTD	SHS	H2906T109	163	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
GARTNER INC	COM	366651107	8,982	20	SH		SOLE	Proffitt & Goodson Advisors	20	0	0
GENERAL MTRS CO	COM	37045V100	550,273	11,844	SH		SOLE	Proffitt & Goodson Advisors	11,844	0	0
GENUINE PARTS CO	COM	372460105	5,672	41	SH		SOLE	Proffitt & Goodson Advisors	41	0	0
GLOBAL X FDS	S&P 500 COVERED	37954Y475	163,216	4,037	SH		SOLE	Proffitt & Goodson Advisors	4,037	0	0
GOLDMAN SACHS GROUP INC	COM	38141G104	12,213	27	SH		SOLE	Proffitt & Goodson Advisors	27	0	0
HCA HEALTHCARE INC	COM	40412C101	601,437	1,872	SH		SOLE	Proffitt & Goodson Advisors	1,872	0	0
HOME DEPOT INC	COM	437076102	194,840	566	SH		SOLE	Proffitt & Goodson Advisors	566	0	0
HONEYWELL INTL INC	COM	438516106	17,724	83	SH		SOLE	Proffitt & Goodson Advisors	83	0	0
HUNT J B TRANS SVCS INC	COM	445658107	40,480	253	SH		SOLE	Proffitt & Goodson Advisors	253	0	0
ILLINOIS TOOL WKS INC	COM	452308109	5,214	22	SH		SOLE	Proffitt & Goodson Advisors	22	0	0
INTEL CORP	COM	458140100	6,814	220	SH		SOLE	Proffitt & Goodson Advisors	220	0	0
INTERCONTINENTAL EXCHANGE IN	COM	45866F104	1,108,809	8,100	SH		SOLE	Proffitt & Goodson Advisors	8,100	0	0
INTERNATIONAL BUSINESS MACHS	COM	459200101	95,988	555	SH		SOLE	Proffitt & Goodson Advisors	555	0	0
INTERNATIONAL PAPER CO	COM	460146103	15,232	353	SH		SOLE	Proffitt & Goodson Advisors	353	0	0
INTUIT	COM	461202103	986,473	1,501	SH		SOLE	Proffitt & Goodson Advisors	1,501	0	0
INVESCO EXCH TRADED FD TR II	SOLAR ETF	46138G706	45,518	1,132	SH		SOLE	Proffitt & Goodson Advisors	1,132	0	0
INVESCO EXCHANGE TRADED FD T	FTSE RAFI 1000	46137V613	45,351	1,195	SH		SOLE	Proffitt & Goodson Advisors	1,195	0	0
IPERIONX LTD	SPONSORED ADS	44916E100	9,753	700	SH		SOLE	Proffitt & Goodson Advisors	700	0	0
IRON MTN INC DEL	COM	46284V101	62,197	694	SH		SOLE	Proffitt & Goodson Advisors	694	0	0
ISHARES INC	CORE MSCI EMKT	46434G103	28,211	527	SH		SOLE	Proffitt & Goodson Advisors	527	0	0
ISHARES INC	MSCI JPN ETF NEW	46434G822	2,867	42	SH		SOLE	Proffitt & Goodson Advisors	42	0	0
ISHARES SILVER TR	ISHARES	46428Q109	41,184	1,550	SH		SOLE	Proffitt & Goodson Advisors	1,550	0	0
ISHARES TR	0-5 YR TIPS ETF	46429B747	26,863	270	SH		SOLE	Proffitt & Goodson Advisors	270	0	0
ISHARES TR	0-5YR INVT GR CP	46434V100	120,663	2,450	SH		SOLE	Proffitt & Goodson Advisors	2,450	0	0
ISHARES TR	3 7 YR TREAS BD	464288661	2,558,123	22,154	SH		SOLE	Proffitt & Goodson Advisors	22,154	0	0
ISHARES TR	BLACKROCK ULTRA	46434V878	237,542	4,701	SH		SOLE	Proffitt & Goodson Advisors	4,701	0	0
ISHARES TR	CORE MSCI EAFE	46432F842	220,172	3,031	SH		SOLE	Proffitt & Goodson Advisors	3,031	0	0
ISHARES TR	CORE MSCI TOTAL	46432F834	985,566	14,588	SH		SOLE	Proffitt & Goodson Advisors	14,588	0	0
ISHARES TR	CORE S&P MCP ETF	464287507	8,438,526	144,199	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	144,199	0	0
ISHARES TR	CORE S&P SCP ETF	464287804	16,976,219	159,162	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	159,162	0	0
ISHARES TR	CORE S&P TTL STK	464287150	475,833	4,006	SH		SOLE	Proffitt & Goodson Advisors	4,006	0	0
ISHARES TR	CORE S&P US VLU	464287663	23,355	265	SH		SOLE	Proffitt & Goodson Advisors	265	0	0
ISHARES TR	CORE S&P500 ETF	464287200	56,365	103	SH		SOLE	Proffitt & Goodson Advisors	103	0	0
ISHARES TR	CORE US AGGBD ET	464287226	358,480	3,693	SH		SOLE	Proffitt & Goodson Advisors	3,693	0	0
ISHARES TR	ESG AWR US AGRGT	46435U549	18,178	390	SH		SOLE	Proffitt & Goodson Advisors	390	0	0
ISHARES TR	ESG AWRE USD ETF	46435G193	1,338,118	58,896	SH		SOLE	Proffitt & Goodson Advisors	58,896	0	0
ISHARES TR	EUROPE ETF	464287861	60,236	1,100	SH		SOLE	Proffitt & Goodson Advisors	1,100	0	0
ISHARES TR	GL CLEAN ENE ETF	464288224	45,768	3,436	SH		SOLE	Proffitt & Goodson Advisors	3,436	0	0
ISHARES TR	INTL SEL DIV ETF	464288448	71,942	2,600	SH		SOLE	Proffitt & Goodson Advisors	2,600	0	0
ISHARES TR	INTRM GOV CR ETF	464288612	1,913,404	18,446	SH		SOLE	Proffitt & Goodson Advisors	18,446	0	0
ISHARES TR	ISHARES BIOTECH	464287556	972,625	7,086	SH		SOLE	Proffitt & Goodson Advisors	7,086	0	0
ISHARES TR	ISHS 1-5YR INVS	464288646	8,870,208	173,111	SH		SOLE	Proffitt & Goodson Advisors	173,111	0	0
ISHARES TR	ISHS 5-10YR INVT	464288638	24,493,310	477,825	SH		SOLE	Proffitt & Goodson Advisors	477,825	0	0
ISHARES TR	MBS ETF	464288588	3,199,946	34,854	SH		SOLE	Proffitt & Goodson Advisors	34,854	0	0
ISHARES TR	MSCI EMG MKT ETF	464287234	431,224	10,125	SH		SOLE	Proffitt & Goodson Advisors	10,125	0	0
ISHARES TR	MSCI LW CRB TG	46434V464	85,586	467	SH		SOLE	Proffitt & Goodson Advisors	467	0	0
ISHARES TR	NATIONAL MUN ETF	464288414	138,515	1,300	SH		SOLE	Proffitt & Goodson Advisors	1,300	0	0
ISHARES TR	NEW YORK MUN ETF	464288323	1,099,034	20,585	SH		SOLE	Proffitt & Goodson Advisors	20,585	0	0
ISHARES TR	RUS MID CAP ETF	464287499	10,100,541	124,575	SH		SOLE	Proffitt & Goodson Advisors	124,575	0	0
ISHARES TR	RUSSELL 2000 ETF	464287655	8,483,643	41,814	SH		SOLE	Proffitt & Goodson Advisors	41,814	0	0
ISHARES TR	SHRT NAT MUN ETF	464288158	226,769	2,169	SH		SOLE	Proffitt & Goodson Advisors	2,169	0	0
ISHARES TR	US TREAS BD ETF	46429B267	176,114	7,803	SH		SOLE	Proffitt & Goodson Advisors	7,803	0	0
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT INC	46641Q837	236,755	4,691	SH		SOLE	Proffitt & Goodson Advisors	4,691	0	0
JOHNSON & JOHNSON	COM	478160104	1,132,010	7,745	SH		SOLE	Proffitt & Goodson Advisors	7,745	0	0
JOHNSON CTLS INTL PLC	SHS	G51502105	3,723	56	SH		SOLE	Proffitt & Goodson Advisors	56	0	0
JPMORGAN CHASE & CO.	COM	46625H100	1,630,014	8,059	SH		SOLE	Proffitt & Goodson Advisors	8,059	0	0
KENVUE INC	COM	49177J102	101,881	5,604	SH		SOLE	Proffitt & Goodson Advisors	5,604	0	0
KIMCO RLTY CORP	COM	49446R109	112,791	5,796	SH		SOLE	Proffitt & Goodson Advisors	5,796	0	0
KINDER MORGAN INC DEL	COM	49456B101	181,990	9,159	SH		SOLE	Proffitt & Goodson Advisors	9,159	0	0
KLA CORP	COM NEW	482480100	79,153	96	SH		SOLE	Proffitt & Goodson Advisors	96	0	0
LINDE PLC	SHS	G54950103	522,184	1,190	SH		SOLE	Proffitt & Goodson Advisors	1,190	0	0
LITHIUM AMERICAS ARGENTINA C	COM SHS	53681K100	3,200	1,000	SH		SOLE	Proffitt & Goodson Advisors	1,000	0	0
LYONDELLBASELL INDUSTRIES N	SHS - A -	N53745100	87,434	914	SH		SOLE	Proffitt & Goodson Advisors	914	0	0
MANHATTAN ASSOCIATES INC	COM	562750109	13,568	55	SH		SOLE	Proffitt & Goodson Advisors	55	0	0
MARATHON OIL CORP	COM	565849106	86,010	3,000	SH		SOLE	Proffitt & Goodson Advisors	3,000	0	0
MARQETA INC	CLASS A COM	57142B104	22	4	SH		SOLE	Proffitt & Goodson Advisors	4	0	0
MASTERCARD INCORPORATED	CL A	57636Q104	76,321	173	SH		SOLE	Proffitt & Goodson Advisors	173	0	0
MCDONALDS CORP	COM	580135101	21,407	84	SH		SOLE	Proffitt & Goodson Advisors	84	0	0
MCKESSON CORP	COM	58155Q103	7,593	13	SH		SOLE	Proffitt & Goodson Advisors	13	0	0
MERCK & CO INC	COM	58933Y105	24,389	197	SH		SOLE	Proffitt & Goodson Advisors	197	0	0
META PLATFORMS INC	CL A	30303M102	1,526,274	3,027	SH		SOLE	Proffitt & Goodson Advisors	3,027	0	0
MICRON TECHNOLOGY INC	COM	595112103	7,892	60	SH		SOLE	Proffitt & Goodson Advisors	60	0	0
MICROSOFT CORP	COM	594918104	4,872,202	10,901	SH		SOLE	Proffitt & Goodson Advisors	10,901	0	0
MODERNA INC	COM	60770K107	5,938	50	SH		SOLE	Proffitt & Goodson Advisors	50	0	0
MPLX LP	COM UNIT REP LTD	55336V100	96,850	2,274	SH		SOLE	Proffitt & Goodson Advisors	2,274	0	0
NETFLIX INC	COM	64110L106	32,395	48	SH		SOLE	Proffitt & Goodson Advisors	48	0	0
NEW YORK TIMES CO	CL A	650111107	30,726	600	SH		SOLE	Proffitt & Goodson Advisors	600	0	0
NEXTERA ENERGY INC	COM	65339F101	26,129	369	SH		SOLE	Proffitt & Goodson Advisors	369	0	0
NIKE INC	CL B	654106103	161,895	2,148	SH		SOLE	Proffitt & Goodson Advisors	2,148	0	0
NORFOLK SOUTHN CORP	COM	655844108	129,673	604	SH		SOLE	Proffitt & Goodson Advisors	604	0	0
NOVO-NORDISK A S	ADR	670100205	307,748	2,156	SH		SOLE	Proffitt & Goodson Advisors	2,156	0	0
NUCOR CORP	COM	670346105	514,235	3,253	SH		SOLE	Proffitt & Goodson Advisors	3,253	0	0
NUSHARES ETF TR	NUVEEN ESG US	67092P870	8,423	386	SH		SOLE	Proffitt & Goodson Advisors	386	0	0
NVIDIA CORPORATION	COM	67066G104	2,751,483	22,272	SH		SOLE	Proffitt & Goodson Advisors	22,272	0	0
ONEOK INC NEW	COM	682680103	95,006	1,165	SH		SOLE	Proffitt & Goodson Advisors	1,165	0	0
ORACLE CORP	COM	68389X105	1,191,164	8,436	SH		SOLE	Proffitt & Goodson Advisors	8,436	0	0
OVINTIV INC	COM	69047Q102	32,622	696	SH		SOLE	Proffitt & Goodson Advisors	696	0	0
PACKAGING CORP AMER	COM	695156109	17,344	95	SH		SOLE	Proffitt & Goodson Advisors	95	0	0
PALANTIR TECHNOLOGIES INC	CL A	69608A108	33,183	1,310	SH		SOLE	Proffitt & Goodson Advisors	1,310	0	0
PARKER-HANNIFIN CORP	COM	701094104	31,867	63	SH		SOLE	Proffitt & Goodson Advisors	63	0	0
PAYCOM SOFTWARE INC	COM	70432V102	144	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
PEPSICO INC	COM	713448108	876,603	5,315	SH		SOLE	Proffitt & Goodson Advisors	5,315	0	0
PFIZER INC	COM	717081103	96,327	3,443	SH		SOLE	Proffitt & Goodson Advisors	3,443	0	0
PHILIP MORRIS INTL INC	COM	718172109	108,221	1,068	SH		SOLE	Proffitt & Goodson Advisors	1,068	0	0
PHINIA INC	COMMON STOCK	71880K101	355	9	SH		SOLE	Proffitt & Goodson Advisors	9	0	0
PIMCO ETF TR	ENHAN SHRT MA AC	72201R833	1,436,981	14,277	SH		SOLE	Proffitt & Goodson Advisors	14,277	0	0
PPG INDS INC	COM	693506107	3,903	31	SH		SOLE	Proffitt & Goodson Advisors	31	0	0
PPL CORP	COM	69351T106	89,918	3,252	SH		SOLE	Proffitt & Goodson Advisors	3,252	0	0
PRIMERICA INC	COM	74164M108	13,249	56	SH		SOLE	Proffitt & Goodson Advisors	56	0	0
PROCTER AND GAMBLE CO	COM	742718109	1,142,566	6,928	SH		SOLE	Proffitt & Goodson Advisors	6,928	0	0
PROGRESSIVE CORP	COM	743315103	6,232	30	SH		SOLE	Proffitt & Goodson Advisors	30	0	0
PRUDENTIAL FINL INC	COM	744320102	90,588	773	SH		SOLE	Proffitt & Goodson Advisors	773	0	0
PULTE GROUP INC	COM	745867101	23,562	214	SH		SOLE	Proffitt & Goodson Advisors	214	0	0
QUALCOMM INC	COM	747525103	1,428,519	7,172	SH		SOLE	Proffitt & Goodson Advisors	7,172	0	0
REGIONS FINANCIAL CORP NEW	COM	7591EP100	93,728	4,677	SH		SOLE	Proffitt & Goodson Advisors	4,677	0	0
REPUBLIC SVCS INC	COM	760759100	7,580	39	SH		SOLE	Proffitt & Goodson Advisors	39	0	0
RITHM CAPITAL CORP	COM NEW	64828T201	145,693	13,354	SH		SOLE	Proffitt & Goodson Advisors	13,354	0	0
RIVIAN AUTOMOTIVE INC	COM CL A	76954A103	4,429	330	SH		SOLE	Proffitt & Goodson Advisors	330	0	0
RTX CORPORATION	COM	75513E101	498,738	4,968	SH		SOLE	Proffitt & Goodson Advisors	4,968	0	0
S&P GLOBAL INC	COM	78409V104	13,380	30	SH		SOLE	Proffitt & Goodson Advisors	30	0	0
SALESFORCE INC	COM	79466L302	16,455	64	SH		SOLE	Proffitt & Goodson Advisors	64	0	0
SCHWAB CHARLES CORP	COM	808513105	921,789	12,509	SH		SOLE	Proffitt & Goodson Advisors	12,509	0	0
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	808524706	101,168	3,809	SH		SOLE	Proffitt & Goodson Advisors	3,809	0	0
SCHWAB STRATEGIC TR	INTL EQTY ETF	808524805	391,500	10,190	SH		SOLE	Proffitt & Goodson Advisors	10,190	0	0
SCHWAB STRATEGIC TR	US DIVIDEND EQ	808524797	50,544	650	SH		SOLE	Proffitt & Goodson Advisors	650	0	0
SCHWAB STRATEGIC TR	US SML CAP ETF	808524607	282,328	5,950	SH		SOLE	Proffitt & Goodson Advisors	5,950	0	0
SCHWAB STRATEGIC TR	US TIPS ETF	808524870	11,772,204	226,345	SH		SOLE	Proffitt & Goodson Advisors	226,345	0	0
SEAGATE TECHNOLOGY HLDNGS PL	ORD SHS	G7997R103	106,369	1,030	SH		SOLE	Proffitt & Goodson Advisors	1,030	0	0
SELECT SECTOR SPDR TR	COMMUNICATION	81369Y852	876,302	10,230	SH		SOLE	Proffitt & Goodson Advisors	10,230	0	0
SELECT SECTOR SPDR TR	ENERGY	81369Y506	871,303	9,559	SH		SOLE	Proffitt & Goodson Advisors	9,559	0	0
SELECT SECTOR SPDR TR	FINANCIAL	81369Y605	341,419	8,305	SH		SOLE	Proffitt & Goodson Advisors	8,305	0	0
SELECT SECTOR SPDR TR	INDL	81369Y704	1,864,611	15,300	SH		SOLE	Proffitt & Goodson Advisors	15,300	0	0
SELECT SECTOR SPDR TR	RL EST SEL SEC	81369Y860	8,112,769	211,215	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	211,215	0	0
SELECT SECTOR SPDR TR	SBI CONS DISCR	81369Y407	2,037,226	11,169	SH		SOLE	Proffitt & Goodson Advisors	11,169	0	0
SELECT SECTOR SPDR TR	SBI CONS STPLS	81369Y308	306,014	3,996	SH		SOLE	Proffitt & Goodson Advisors	3,996	0	0
SELECT SECTOR SPDR TR	SBI HEALTHCARE	81369Y209	2,452,390	16,826	SH		SOLE	Proffitt & Goodson Advisors	16,826	0	0
SELECT SECTOR SPDR TR	SBI INT-UTILS	81369Y886	1,420,243	20,843	SH		SOLE	Proffitt & Goodson Advisors	20,843	0	0
SELECT SECTOR SPDR TR	TECHNOLOGY	81369Y803	192,070	849	SH		SOLE	Proffitt & Goodson Advisors	849	0	0
SIMPSON MFG INC	COM	829073105	15,674	93	SH		SOLE	Proffitt & Goodson Advisors	93	0	0
SMARTFINANCIAL INC	COM NEW	83190L208	33,825	1,429	SH		SOLE	Proffitt & Goodson Advisors	1,429	0	0
SNOWFLAKE INC	CL A	833445109	136	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0
SOLVENTUM CORP	COM SHS	83444M101	80,378	1,520	SH		SOLE	Proffitt & Goodson Advisors	1,520	0	0
SOUNDHOUND AI INC	CLASS A COM	836100107	2,370	600	SH		SOLE	Proffitt & Goodson Advisors	600	0	0
SOUTHERN CO	COM	842587107	91,688	1,182	SH		SOLE	Proffitt & Goodson Advisors	1,182	0	0
SPDR GOLD TR	GOLD SHS	78463V107	40,852	190	SH		SOLE	Proffitt & Goodson Advisors	190	0	0
SPDR INDEX SHS FDS	MSCI EAFE FS ETF	78470E106	466,704	11,442	SH		SOLE	Proffitt & Goodson Advisors	11,442	0	0
SPDR INDEX SHS FDS	MSCI EMR MKT ETF	78470E205	250,054	7,720	SH		SOLE	Proffitt & Goodson Advisors	7,720	0	0
SPDR INDEX SHS FDS	PORTFOLIO DEVLPD	78463X889	18,503,473	527,465	SH		SOLE	Proffitt & Goodson Advisors	527,465	0	0
SPDR INDEX SHS FDS	PORTFOLIO EMG MK	78463X509	3,827,310	101,601	SH		SOLE	Proffitt & Goodson Advisors	101,601	0	0
SPDR S&P 500 ETF TR	TR UNIT	78462F103	58,532,558	107,553	SH		SOLE	Proffitt & Goodson Advisors	107,553	0	0
SPDR SER TR	PORTFOLIO INTRMD	78464A375	6,327,450	194,332	SH		SOLE	Proffitt & Goodson Advisors	194,332	0	0
SPDR SER TR	S&P BIOTECH	78464A870	8,344	90	SH		SOLE	Proffitt & Goodson Advisors	90	0	0
SPDR SER TR	S&P REGL BKG	78464A698	1,818,173	37,030	SH		SOLE	Proffitt & Goodson Advisors	37,030	0	0
SPDR SER TR	SPDR S&P 500 ETF	78468R796	52,896	1,186	SH		SOLE	Proffitt & Goodson Advisors	1,186	0	0
STANLEY BLACK & DECKER INC	COM	854502101	1,359	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
STRYKER CORPORATION	COM	863667101	21,096	62	SH		SOLE	Proffitt & Goodson Advisors	62	0	0
SYNOPSYS INC	COM	871607107	7,141	12	SH		SOLE	Proffitt & Goodson Advisors	12	0	0
TAKE-TWO INTERACTIVE SOFTWAR	COM	874054109	311	2	SH		SOLE	Proffitt & Goodson Advisors	2	0	0
TARGET CORP	COM	87612E106	501,412	3,387	SH		SOLE	Proffitt & Goodson Advisors	3,387	0	0
TE CONNECTIVITY LTD	SHS	H84989104	8,725	58	SH		SOLE	Proffitt & Goodson Advisors	58	0	0
TESLA INC	COM	88160R101	24,538	124	SH		SOLE	Proffitt & Goodson Advisors	124	0	0
TEXAS INSTRS INC	COM	882508104	7,782	40	SH		SOLE	Proffitt & Goodson Advisors	40	0	0
THERMO FISHER SCIENTIFIC INC	COM	883556102	69,678	126	SH		SOLE	Proffitt & Goodson Advisors	126	0	0
TJX COS INC NEW	COM	872540109	956,439	8,687	SH		SOLE	Proffitt & Goodson Advisors	8,687	0	0
T-MOBILE US INC	COM	872590104	9,338	53	SH		SOLE	Proffitt & Goodson Advisors	53	0	0
TRANSDIGM GROUP INC	COM	893641100	21,720	17	SH		SOLE	Proffitt & Goodson Advisors	17	0	0
TRUIST FINL CORP	COM	89832Q109	100,505	2,587	SH		SOLE	Proffitt & Goodson Advisors	2,587	0	0
TWILIO INC	CL A	90138F102	114	2	SH		SOLE	Proffitt & Goodson Advisors	2	0	0
UBER TECHNOLOGIES INC	COM	90353T100	25,438	350	SH		SOLE	Proffitt & Goodson Advisors	350	0	0
ULTA BEAUTY INC	COM	90384S303	2,702	7	SH		SOLE	Proffitt & Goodson Advisors	7	0	0
UNITEDHEALTH GROUP INC	COM	91324P102	772,548	1,517	SH		SOLE	Proffitt & Goodson Advisors	1,517	0	0
UNUM GROUP	COM	91529Y106	122,307	2,393	SH		SOLE	Proffitt & Goodson Advisors	2,393	0	0
UPSTART HLDGS INC	COM	91680M107	71	3	SH		SOLE	Proffitt & Goodson Advisors	3	0	0
VALERO ENERGY CORP	COM	91913Y100	629,078	4,013	SH		SOLE	Proffitt & Goodson Advisors	4,013	0	0
VANGUARD BD INDEX FDS	SHORT TRM BOND	921937827	2,677,981	34,915	SH		SOLE	Proffitt & Goodson Advisors	34,915	0	0
VANGUARD BD INDEX FDS	TOTAL BND MRKT	921937835	5,090,189	70,648	SH		SOLE	Proffitt & Goodson Advisors	70,648	0	0
VANGUARD INDEX FDS	GROWTH ETF	922908736	841,897	2,251	SH		SOLE	Proffitt & Goodson Advisors	2,251	0	0
VANGUARD INDEX FDS	LARGE CAP ETF	922908637	9,635,582	38,601	SH		SOLE	Proffitt & Goodson Advisors	38,601	0	0
VANGUARD INDEX FDS	MCAP GR IDXVIP	922908538	206,375	899	SH		SOLE	Proffitt & Goodson Advisors	899	0	0
VANGUARD INDEX FDS	MCAP VL IDXVIP	922908512	199,019	1,323	SH		SOLE	Proffitt & Goodson Advisors	1,323	0	0
VANGUARD INDEX FDS	MID CAP ETF	922908629	2,635,017	10,884	SH		SOLE	Proffitt & Goodson Advisors	10,884	0	0
VANGUARD INDEX FDS	REAL ESTATE ETF	922908553	239,638	2,861	SH		SOLE	Proffitt & Goodson Advisors	2,861	0	0
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	48,737,805	97,450	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	97,450	0	0
VANGUARD INDEX FDS	SM CP VAL ETF	922908611	205,883	1,128	SH		SOLE	Proffitt & Goodson Advisors	1,128	0	0
VANGUARD INDEX FDS	SMALL CP ETF	922908751	4,912,442	22,530	SH		SOLE	Proffitt & Goodson Advisors	22,530	0	0
VANGUARD INDEX FDS	SML CP GRW ETF	922908595	187,348	749	SH		SOLE	Proffitt & Goodson Advisors	749	0	0
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	45,863,513	171,446	SH		SOLE	Proffitt & Goodson Advisors	171,446	0	0
VANGUARD INDEX FDS	VALUE ETF	922908744	601,057	3,747	SH		SOLE	Proffitt & Goodson Advisors	3,747	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EMR MKT ETF	922042858	23,833,614	544,644	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	544,644	0	0
VANGUARD INTL EQUITY INDEX F	FTSE EUROPE ETF	922042874	11,018	165	SH		SOLE	Proffitt & Goodson Advisors	165	0	0
VANGUARD INTL EQUITY INDEX F	TT WRLD ST ETF	922042742	511,115	4,538	SH		SOLE	Proffitt & Goodson Advisors	4,538	0	0
VANGUARD MALVERN FDS	CORE BD ETF	922020748	151,148	1,988	SH		SOLE	Proffitt & Goodson Advisors	1,988	0	0
VANGUARD MALVERN FDS	STRM INFPROIDX	922020805	236,536	4,873	SH		SOLE	Proffitt & Goodson Advisors	4,873	0	0
VANGUARD MUN BD FDS	TAX EXEMPT BD	922907746	826,615	16,496	SH		SOLE	Proffitt & Goodson Advisors	16,496	0	0
VANGUARD SCOTTSDALE FDS	INTER TERM TREAS	92206C706	39,644,440	680,825	SH		SOLE	Proffitt & Goodson Advisors	680,825	0	0
VANGUARD SCOTTSDALE FDS	MTG-BKD SECS ETF	92206C771	14,151,498	311,707	SH		SOLE	Proffitt & Goodson Advisors	311,707	0	0
VANGUARD SCOTTSDALE FDS	SHORT TERM TREAS	92206C102	889,741	15,343	SH		SOLE	Proffitt & Goodson Advisors	15,343	0	0
VANGUARD SCOTTSDALE FDS	SHRT TRM CORP BD	92206C409	35,442,643	458,656	SH		SOLE	Proffitt & Goodson Advisors	458,656	0	0
VANGUARD SCOTTSDALE FDS	TOTAL CORP BND	92206C573	123,467	1,631	SH		SOLE	Proffitt & Goodson Advisors	1,631	0	0
VANGUARD STAR FDS	VG TL INTL STK F	921909768	2,028,372	33,638	SH		SOLE	Proffitt & Goodson Advisors	33,638	0	0
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	921943858	52,784,063	1,068,071	SH		SOLE	Proffitt & Goodson Advisers,Proffitt & Goodson Advisors	1,068,071	0	0
VANGUARD WORLD FD	ENERGY ETF	92204A306	78,839	618	SH		SOLE	Proffitt & Goodson Advisors	618	0	0
VANGUARD WORLD FD	ESG US STK ETF	921910733	1,263,307	13,075	SH		SOLE	Proffitt & Goodson Advisors	13,075	0	0
VANGUARD WORLD FD	INF TECH ETF	92204A702	1,374,591	2,384	SH		SOLE	Proffitt & Goodson Advisors	2,384	0	0
VANGUARD WORLD FD	MEGA CAP INDEX	921910873	1,309,809	6,639	SH		SOLE	Proffitt & Goodson Advisors	6,639	0	0
VERIZON COMMUNICATIONS INC	COM	92343V104	623,797	15,126	SH		SOLE	Proffitt & Goodson Advisors	15,126	0	0
VISA INC	COM CL A	92826C839	47,770	182	SH		SOLE	Proffitt & Goodson Advisors	182	0	0
WALMART INC	COM	931142103	1,159,467	17,124	SH		SOLE	Proffitt & Goodson Advisors	17,124	0	0
ZIM INTEGRATED SHIPPING SERV	SHS	M9T951109	2,217	100	SH		SOLE	Proffitt & Goodson Advisors	100	0	0
ZSCALER INC	COM	98980G102	193	1	SH		SOLE	Proffitt & Goodson Advisors	1	0	0

Proffitt & Goodson 13F-HRQuarterly holdings report by institutional manager