Mogy Joel R Investment Counsel 13FHR Quarterly holdings report by institutional manager | SEC 30 Apr 24

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
3M CO	COM	88579Y101	244,279	2,303	SH		SOLE		2,303	0	0
AT&T INC	COM	00206R102	439,666	24,981	SH		SOLE		24,981	0	0
ABBOTT LABS	COM	002824100	6,279,829	55,251	SH		SOLE		55,251	0	0
ABBVIE INC	COM	00287Y109	9,534,938	52,361	SH		SOLE		52,361	0	0
ACCENTURE PLC IRELAND	SHS CLASS A	G1151C101	33,656,527	97,102	SH		SOLE		97,102	0	0
ADOBE INC	COM	00724F101	30,691,790	60,824	SH		SOLE		60,824	0	0
ALPHABET INC	CAP STK CL A	02079K305	45,853,591	303,807	SH		SOLE		303,807	0	0
ALPHABET INC	CAP STK CL C	02079K107	53,789,956	353,277	SH		SOLE		353,277	0	0
ALTRIA GROUP INC	COM	02209S103	564,879	12,950	SH		SOLE		12,950	0	0
AMAZON COM INC	COM	023135106	61,301,963	339,849	SH		SOLE		339,849	0	0
AMGEN INC	COM	031162100	1,973,465	6,941	SH		SOLE		6,941	0	0
APPLE INC	COM	037833100	109,384,988	637,888	SH		SOLE		637,888	0	0
AUTOZONE INC	COM	053332102	8,455,877	2,683	SH		SOLE		2,683	0	0
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	57,569,609	136,901	SH		SOLE		136,901	0	0
BERKSHIRE HATHAWAY INC DEL	CL A	084670108	5,709,960	9	SH		SOLE		7	0	0
BIOGEN INC	COM	09062X103	1,522,348	7,060	SH		SOLE		7,060	0	0
BLACKROCK INC	COM	09247X101	12,282,902	14,733	SH		SOLE		14,733	0	0
BOOKING HOLDINGS INC	COM	09857L108	5,079,032	1,400	SH		SOLE		1,400	0	0
BRISTOL-MYERS SQUIBB CO	COM	110122108	1,093,313	20,161	SH		SOLE		20,161	0	0
CATERPILLAR INC	COM	149123101	439,716	1,200	SH		SOLE		1,200	0	0
SCHWAB CHARLES CORP	COM	808513105	828,470	11,452	SH		SOLE		11,452	0	0
CHEVRON CORP NEW	COM	166764100	1,205,607	7,643	SH		SOLE		7,643	0	0
CISCO SYS INC	COM	17275R102	7,950,766	159,302	SH		SOLE		159,302	0	0
COMCAST CORP NEW	CL A	20030N101	220,912	5,096	SH		SOLE		5,096	0	0
CONOCOPHILLIPS	COM	20825C104	203,648	1,600	SH		SOLE		1,600	0	0
COSTCO WHSL CORP NEW	COM	22160K105	73,999,485	101,005	SH		SOLE		101,005	0	0
CSX CORP	COM	126408103	667,260	18,000	SH		SOLE		18,000	0	0
DIMENSIONAL ETF TRUST	US CORE EQUITY 2	25434V708	235,791	7,380	SH		SOLE		7,380	0	0
DIMENSIONAL ETF TRUST	WORLD EX US CORE	25434V880	85,224	3,350	SH		SOLE		3,350	0	0
EQUINIX INC	COM	29444U700	9,200,779	11,148	SH		SOLE		11,148	0	0
EXXON MOBIL CORP	COM	30231G102	3,503,816	30,143	SH		SOLE		30,143	0	0
FEDEX CORP	COM	31428X106	492,558	1,700	SH		SOLE		1,700	0	0
HERSHEY CO	COM	427866108	259,269	1,333	SH		SOLE		1,333	0	0
HOME DEPOT INC	COM	437076102	41,276,245	107,602	SH		SOLE		107,602	0	0
HONEYWELL INTL INC	COM	438516106	290,090	1,413	SH		SOLE		1,413	0	0
INTERNATIONAL BUSINESS MACHS	COM	459200101	458,304	2,400	SH		SOLE		2,400	0	0
IDEXX LABS INC	COM	45168D104	39,990,995	74,067	SH		SOLE		74,067	0	0
INTEL CORP	COM	458140100	1,292,326	29,258	SH		SOLE		29,258	0	0
INTUIT	COM	461202103	46,077,485	70,888	SH		SOLE		70,888	0	0
INTUITIVE SURGICAL INC	COM NEW	46120E602	26,363,087	66,058	SH		SOLE		66,058	0	0
INVESCO EXCHANGE TRADED FD T	FTSE RAFI 1000	46137V613	24,044	625	SH		SOLE		625	0	0
INVESCO QQQ TR	UNIT SER 1	46090E103	1,066,972	2,403	SH		SOLE		2,403	0	0
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	46137V357	309,947	1,830	SH		SOLE		1,830	0	0
INVESCO EXCHANGE TRADED FD T	S&P SML600 VAL	46137V167	26,878	250	SH		SOLE		250	0	0
ISHARES TR	CORE S&P500 ETF	464287200	2,798,691	5,323	SH		SOLE		5,323	0	0
ISHARES TR	CORE S&P MCP ETF	464287507	1,214,496	19,995	SH		SOLE		19,995	0	0
ISHARES TR	CORE S&P SCP ETF	464287804	141,797	1,283	SH		SOLE		1,283	0	0
ISHARES TR	CORE S&P US GWT	464287671	7,033	60	SH		SOLE		60	0	0
ISHARES TR	CORE S&P US VLU	464287663	8,954	99	SH		SOLE		99	0	0
ISHARES TR	ESG EAFE ETF	46436E759	80,053	1,175	SH		SOLE		1,175	0	0
ISHARES TR	ESG SCRND S&P500	46436E569	134,969	3,350	SH		SOLE		3,350	0	0
ISHARES TR	ESG SCRD S&P MID	46436E551	108,862	2,650	SH		SOLE		2,650	0	0
ISHARES TR	ISHARES BIOTECH	464287556	133,790	975	SH		SOLE		975	0	0
ISHARES TR	RUS 1000 GRW ETF	464287614	82,423	245	SH		SOLE		245	0	0
ISHARES TR	RUSSELL 2000 ETF	464287655	67,296	320	SH		SOLE		320	0	0
JOHNSON & JOHNSON	COM	478160104	6,718,329	42,470	SH		SOLE		42,470	0	0
JPMORGAN CHASE & CO	COM	46625H100	1,106,457	5,524	SH		SOLE		5,524	0	0
KELLANOVA	COM	487836108	269,263	4,700	SH		SOLE		4,700	0	0
ELI LILLY & CO	COM	532457108	24,106,647	30,987	SH		SOLE		30,987	0	0
LOCKHEED MARTIN CORP	COM	539830109	440,897	969	SH		SOLE		969	0	0
MASTERCARD INCORPORATED	CL A	57636Q104	18,429,078	38,269	SH		SOLE		38,269	0	0
MCCORMICK & CO INC	COM NON VTG	579780206	226,590	2,950	SH		SOLE		2,950	0	0
MCDONALDS CORP	COM	580135101	2,067,456	7,333	SH		SOLE		7,333	0	0
MERCK & CO INC	COM	58933Y105	4,014,345	30,423	SH		SOLE		30,423	0	0
META PLATFORMS INC	CL A	30303M102	45,824,670	94,371	SH		SOLE		94,371	0	0
MICROSOFT CORP	COM	594918104	124,438,479	295,775	SH		SOLE		295,775	0	0
MONDELEZ INTL INC	CL A	609207105	3,023,720	43,196	SH		SOLE		43,196	0	0
MSCI INC	COM	55354G100	9,129,170	16,289	SH		SOLE		16,289	0	0
NETFLIX INC	COM	64110L106	13,164,485	21,676	SH		SOLE		21,676	0	0
NEXTERA ENERGY INC	COM	65339F101	2,652,904	41,510	SH		SOLE		41,510	0	0
NIKE INC	CL B	654106103	3,144,571	33,460	SH		SOLE		33,460	0	0
NOVO-NORDISK A S	ADR	670100205	22,783,681	177,443	SH		SOLE		177,443	0	0
NVIDIA CORPORATION	COM	67066G104	129,482,079	143,302	SH		SOLE		143,302	0	0
ORACLE CORP	COM	68389X105	18,013,856	143,411	SH		SOLE		143,411	0	0
OREILLY AUTOMOTIVE INC	COM	67103H107	7,929,253	7,024	SH		SOLE		7,024	0	0
PALO ALTO NETWORKS INC	COM	697435105	41,697,214	146,754	SH		SOLE		146,754	0	0
PEPSICO INC	COM	713448108	24,656,574	140,887	SH		SOLE		140,887	0	0
PFIZER INC	COM	717081103	732,212	26,386	SH		SOLE		26,386	0	0
PHILIP MORRIS INTL INC	COM	718172109	1,097,150	11,975	SH		SOLE		11,975	0	0
PPG INDS INC	COM	693506107	333,270	2,300	SH		SOLE		2,300	0	0
PROCTER AND GAMBLE CO	COM	742718109	21,162,371	130,431	SH		SOLE		130,431	0	0
PROLOGIS INC.	COM	74340W103	9,806,978	75,311	SH		SOLE		75,311	0	0
SALESFORCE INC	COM	79466L302	58,060,577	192,777	SH		SOLE		192,777	0	0
SCHWAB STRATEGIC TR	EMRG MKTEQ ETF	808524706	34,696	1,374	SH		SOLE		1,374	0	0
SCHWAB STRATEGIC TR	SCHWAB FDT US SC	808524763	21,957	385	SH		SOLE		385	0	0
SCHWAB STRATEGIC TR	US BRD MKT ETF	808524102	205,219	3,361	SH		SOLE		3,361	0	0
SCHWAB STRATEGIC TR	US DIVIDEND EQ	808524797	111,642	1,385	SH		SOLE		1,385	0	0
SCHWAB STRATEGIC TR	US LRG CAP ETF	808524201	92,407	1,489	SH		SOLE		1,489	0	0
SCHWAB STRATEGIC TR	US LCAP GR ETF	808524300	46,360	500	SH		SOLE		500	0	0
SCHWAB STRATEGIC TR	US SML CAP ETF	808524607	176,166	3,578	SH		SOLE		3,578	0	0
SIMON PPTY GROUP INC NEW	COM	828806109	442,084	2,825	SH		SOLE		2,825	0	0
SOUTHERN CO	COM	842587107	511,578	7,131	SH		SOLE		7,131	0	0
SPDR S&P 500 ETF TR	TR UNIT	78462F103	1,936,405	3,702	SH		SOLE		3,702	0	0
STARBUCKS CORP	COM	855244109	29,023,636	317,580	SH		SOLE		317,580	0	0
STRYKER CORPORATION	COM	863667101	33,132,522	92,583	SH		SOLE		92,583	0	0
PRICE T ROWE GROUP INC	COM	74144T108	1,426,464	11,700	SH		SOLE		11,700	0	0
SELECT SECTOR SPDR TR	TECHNOLOGY	81369Y803	272,535	1,309	SH		SOLE		1,309	0	0
TESLA INC	COM	88160R101	1,654,535	9,412	SH		SOLE		9,412	0	0
COCA COLA CO	COM	191216100	1,029,659	16,830	SH		SOLE		16,830	0	0
THERMO FISHER SCIENTIFIC INC	COM	883556102	14,180,943	24,399	SH		SOLE		24,399	0	0
UNION PAC CORP	COM	907818108	14,239,990	57,903	SH		SOLE		57,903	0	0
VANGUARD INDEX FDS	GROWTH ETF	922908736	1,301,076	3,780	SH		SOLE		3,780	0	0
VANGUARD WHITEHALL FDS	HIGH DIV YLD	921946406	865,079	7,150	SH		SOLE		7,150	0	0
VANGUARD BD INDEX FDS	INTERMED TERM	921937819	444,860	5,900	SH		SOLE		5,900	0	0
VANGUARD INDEX FDS	LARGE CAP ETF	922908637	119,880	500	SH		SOLE		500	0	0
VANGUARD INDEX FDS	MID CAP ETF	922908629	1,075,647	4,305	SH		SOLE		4,305	0	0
VANGUARD INDEX FDS	MCAP GR IDXVIP	922908538	35,369	150	SH		SOLE		150	0	0
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	442,244	920	SH		SOLE		920	0	0
VANGUARD BD INDEX FDS	SHORT TRM BOND	921937827	1,012,044	13,200	SH		SOLE		13,200	0	0
VANGUARD INDEX FDS	SMALL CP ETF	922908751	405,747	1,775	SH		SOLE		1,775	0	0
VANGUARD INDEX FDS	SM CP VAL ETF	922908611	76,752	400	SH		SOLE		400	0	0
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	1,480,650	5,697	SH		SOLE		5,697	0	0
VANGUARD INDEX FDS	VALUE ETF	922908744	865,722	5,316	SH		SOLE		5,316	0	0
VERIZON COMMUNICATIONS INC	COM	92343V104	331,610	7,903	SH		SOLE		7,903	0	0
VISA INC	COM CL A	92826C839	51,453,407	184,368	SH		SOLE		184,368	0	0
WEC ENERGY GROUP INC	COM	92939U106	1,289,941	15,708	SH		SOLE		15,708	0	0
WALMART INC	COM	931142103	3,657,674	60,789	SH		SOLE		60,789	0	0
DISNEY WALT CO	COM	254687106	3,218,068	26,300	SH		SOLE		26,300	0	0
WILLIAMS SONOMA INC	COM	969904101	1,619,403	5,100	SH		SOLE		5,100	0	0
YUM BRANDS INC	COM	988498101	1,342,132	9,680	SH		SOLE		9,680	0	0
YUM CHINA HLDGS INC	COM	98850P109	356,518	8,960	SH		SOLE		8,960	0	0

Mogy Joel R Investment Counsel 13F-HRQuarterly holdings report by institutional manager