Luddy Frederic B Form 4 ServiceNow / FREDERIC B LUDDY ownership change

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

LUDDY FREDERIC B

(Last)

(First)

(Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA

95054

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/02/2022

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	11/02/2022		S⁽¹⁾		646⁽²⁾	D	$393.3962⁽³⁾	154,878	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		392⁽²⁾	D	$394.4439⁽⁴⁾	154,486	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		210⁽²⁾	D	$395.3218⁽⁵⁾	154,276	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		127	D	$398.67	154,149	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		564⁽²⁾	D	$401.3391⁽⁶⁾	153,585	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		231⁽²⁾	D	$401.9822⁽⁷⁾	153,354	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		675⁽²⁾	D	$403.439⁽⁸⁾	152,679	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		418⁽²⁾	D	$404.3652⁽⁹⁾	152,261	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		218⁽²⁾	D	$405.6965⁽¹⁰⁾	152,043	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		197⁽²⁾	D	$406.5584⁽¹¹⁾	151,846	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		286⁽²⁾	D	$408.0809⁽¹²⁾	151,560	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		7⁽²⁾	D	$409.505⁽¹³⁾	151,553	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		346⁽²⁾	D	$410.205⁽¹⁴⁾	151,207	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		546⁽²⁾	D	$411.9251⁽¹⁵⁾	150,661	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		782⁽²⁾	D	$413.0272⁽¹⁶⁾	149,879	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		146⁽²⁾	D	$413.6918⁽¹⁷⁾	149,733	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		36⁽²⁾	D	$417.1578⁽¹⁸⁾	149,697	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		173⁽²⁾	D	$418.9774⁽¹⁹⁾	149,524	I	by Frederic B. Luddy Family Trust
Common Stock	11/02/2022		S⁽¹⁾		60⁽²⁾	D	$393.2203⁽²⁰⁾	31,740	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		65⁽²⁾	D	$394.8223⁽²¹⁾	31,675	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		100⁽²⁾	D	$401.5713⁽²²⁾	31,575	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		92⁽²⁾	D	$403.8034⁽²³⁾	31,483	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		22	D	$405.525	31,461	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		22⁽²⁾	D	$406.9636⁽²⁴⁾	31,439	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		38	D	$409.8	31,401	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		81⁽²⁾	D	$410.9307⁽²⁵⁾	31,320	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		75⁽²⁾	D	$413.0921⁽²⁶⁾	31,245	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		38	D	$413.69	31,207	I	by Luddy Family Dynasty Trust LLC
Common Stock	11/02/2022		S⁽¹⁾		7	D	$419.33	31,200	I	by Luddy Family Dynasty Trust LLC
Common Stock								660	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

2. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

3. Represents the weighted average sales price per share. The shares sold at prices ranging from $393.02 to $393.925 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

4. Represents the weighted average sales price per share. The shares sold at prices ranging from $394.26 to $394.845 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

5. Represents the weighted average sales price per share. The shares sold at prices ranging from $395.30 to $395.335 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

6. Represents the weighted average sales price per share. The shares sold at prices ranging from $400.78 to $401.755 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

7. Represents the weighted average sales price per share. The shares sold at prices ranging from $401.87 to $402.675 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

8. Represents the weighted average sales price per share. The shares sold at prices ranging from $402.88 to $403.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

9. Represents the weighted average sales price per share. The shares sold at prices ranging from $404.05 to $404.725 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

10. Represents the weighted average sales price per share. The shares sold at prices ranging from $405.35 to $405.89 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

11. Represents the weighted average sales price per share. The shares sold at prices ranging from $406.40 to $406.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

12. Represents the weighted average sales price per share. The shares sold at prices ranging from $407.65 to $408.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

13. Represents the weighted average sales price per share. The shares sold at prices ranging from $408.725 to $409.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

14. Represents the weighted average sales price per share. The shares sold at prices ranging from $409.88 to $410.46 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

15. Represents the weighted average sales price per share. The shares sold at prices ranging from $411.565 to $412.555 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

16. Represents the weighted average sales price per share. The shares sold at prices ranging from $412.60 to $413.51 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

17. Represents the weighted average sales price per share. The shares sold at prices ranging from $413.69 to $413.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

18. Represents the weighted average sales price per share. The shares sold at prices ranging from $417.13 to $417.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

19. Represents the weighted average sales price per share. The shares sold at prices ranging from $418.72 to $419.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

20. Represents the weighted average sales price per share. The shares sold at prices ranging from $393.07 to $393.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

21. Represents the weighted average sales price per share. The shares sold at prices ranging from $394.26 to $395.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

22. Represents the weighted average sales price per share. The shares sold at prices ranging from $401.32 to $401.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

23. Represents the weighted average sales price per share. The shares sold at prices ranging from $403.41 to $404.325 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

24. Represents the weighted average sales price per share. The shares sold at prices ranging from $406.94 to $407.20 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

25. Represents the weighted average sales price per share. The shares sold at prices ranging from $410.91 to $410.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

26. Represents the weighted average sales price per share. The shares sold at prices ranging from $412.59 to $413.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

	/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact	11/03/2022
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Luddy Frederic B Form 4ServiceNow / FREDERIC B LUDDY ownership change