Starco Brands (STCB) 10-Q14 Nov 232023 Q3 Quarterly reportFinancial data

Company Profile

Cover

Cover - shares	9 Months Ended
Cover - shares	Sep. 30, 2023	Nov. 14, 2023	Nov. 13, 2023
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Sep. 30, 2023
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity File Number	000-54892
Entity Registrant Name	STARCO BRANDS, INC.
Entity Central Index Key	0001539850
Entity Tax Identification Number	27-1781753
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	250 26th Street
Entity Address, Address Line Two	Suite 200
Entity Address, City or Town	Santa Monica
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	90402
City Area Code	(323)
Local Phone Number	266-7111
Title of 12(b) Security	Class A Common Stock
Trading Symbol	STCB
Entity Current Reporting Status	No
Entity Interactive Data Current	No
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Common Class A [Member]
Entity Common Stock, Shares Outstanding			469,631,464
Common Class B [Member]
Entity Common Stock, Shares Outstanding		0

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Current Assets:
Cash and cash equivalents	$ 1,545,879	$ 1,480,371
Accounts receivable, net, $2,625,713 and $2,107,015 from related party, respectively	10,570,541	2,555,525
Prepaid expenses and other assets	1,848,888	902,090
Inventory	19,228,288	3,033,653
Total Current Assets	33,193,596	7,971,639
Property and equipment, net	40,323	25,873
Operating lease right-of-use assets		61,353
Intangibles, net	31,950,516	198,403
Goodwill	58,081,660	32,836,563
Note receivable, related party		95,640
Total Assets	123,266,095	41,189,471
Current Liabilities:
Accounts payable	12,318,815	3,245,573
Other payables and accrued liabilities	2,133,861	1,135,803
Accrued interest, $5,681 and $6,960 from related party, respectively	42,134	6,960
Fair value of potential Share Adjustment	39,894,720
Treasury stock payable, current	98,550	131,400
Notes payable, $472,500 and $2,475,033 from related party, respectively	587,840	3,109,535
Line of Credit	4,663,500
Lease liability		61,605
Total Current Liabilities	59,739,420	7,690,876
Treasury stock payable, net of current portion		65,700
Loans payable, net of current portion, $4,000,000 and $572,500 from related party, respectively	4,000,000	572,500
Total Liabilities	63,739,420	8,329,076
Commitments and Contingencies
Stockholders’ Equity:
Preferred stock, $.001 par value; 40,000,000 shares authorized; no shares issued and outstanding, at September 30, 2023 and December 31, 2022, respectively
Additional paid in capital	72,770,376	43,332,886
Treasury stock at cost	(394,200)	(394,200)
Equity consideration payable	9,417,847	7,114,513
Accumulated deficit	(22,990,975)	(17,578,219)
Total Starco Brands’ Stockholders’ Equity	59,272,679	32,766,413
Non-controlling interest	253,996	93,982
Total Stockholders’ Equity	59,526,675	32,860,395
Total Liabilities and Stockholders’ Equity	123,266,095	41,189,471
Common Class A [Member]
Stockholders’ Equity:
Common stock, value	469,631	291,433
Common Class B [Member]
Stockholders’ Equity:
Common stock, value

Condensed Consolidated Balanc_2

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Accounts receivable, related parties	$ 2,625,713	$ 2,107,015
Accrued interest from related party	$ 5,681	$ 6,960
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	40,000,000	40,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common Class A [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	1,700,000,000	1,700,000,000
Common stock, shares issued	469,631,464	291,433,430
Common stock, shares outstanding	469,631,464	291,433,430
Common Class B [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	0	0
Common stock, shares outstanding	0	0
Related Party [Member]
Notes payable from related party	$ 472,500	$ 2,475,033
Loans payable from related party	$ 4,000,000	$ 572,500

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Income Statement [Abstract]
Revenue, $2,463,542 and $8,201,377 from related parties, for the three and nine months ended September 30, 2023, respectively, $1,441,361 and $3,594,854 from related parties for the three and nine months ended September 30, 2022, net	$ 17,673,046	$ 1,658,253	$ 46,326,117	$ 3,811,746
Cost of goods sold	9,364,322	343,994	24,710,535	343,994
Gross profit	8,308,724	1,314,259	21,615,582	3,467,752
Operating Expenses:
Compensation expense	1,811,832	176,148	5,285,421	395,974
Professional fees	1,380,680	884,558	4,177,424	1,122,532
Marketing, general and administrative	5,522,525	364,331	14,248,632	1,677,991
Marketing, related party				131,614
Fair value share adjustment loss (gain)	(3,144,411)		2,751,360
Total operating expenses	5,570,626	1,425,037	26,462,837	3,328,111
Income (loss) from operations	2,738,098	(110,778)	(4,847,255)	139,641
Other Expense (Income):
Interest expense	255,775	15,232	617,289	47,127
Other expense (income)	121,072	(8,161)	(211,802)	(8,161)
Total other expense (income)	376,847	7,071	405,487	38,966
Income (loss) before provision for income taxes	2,361,251	(117,849)	(5,252,742)	100,675
Provision for income taxes
Net income (loss)	2,361,251	(117,849)	(5,252,742)	100,675
Net income (loss) attributable to non-controlling interest	34,221	32,693	160,014	67,856
Net income (loss) attributable to Starco Brands	$ 2,327,030	$ (150,542)	$ (5,412,756)	$ 32,819
Income (loss) per share, basic	$ 0	$ 0	$ (0.01)	$ 0
Income (loss) per share, diluted	$ 0	$ 0	$ (0.01)	$ 0
Weighted Average Shares Outstanding – Basic	469,550,215	172,236,263	439,484,590	163,557,744
Weighted Average Shares Outstanding – Diluted	873,264,758	172,236,263	439,484,590	163,885,661

Condensed Consolidated Statem_2

Condensed Consolidated Statements of Operations (Unaudited) (Parenthetical) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Defined Benefit Plan Disclosure [Line Items]
Revenue from related parties			$ 46,326,117	$ 3,811,746
Related Party [Member]
Defined Benefit Plan Disclosure [Line Items]
Revenue from related parties	$ 2,463,542	$ 1,441,361	$ 8,201,377	$ 3,594,854

Condensed Consolidated Statem_3

Condensed Consolidated Statements of Stockholders' Equity (Unaudited) - USD ($)	Preferred Stock [Member]	Common Stock [Member] Common Class A [Member]	Common Stock [Member] Common Class B [Member]	Additional Paid-in Capital [Member]	Treasury Stock, Common [Member]	Retained Earnings [Member]	Noncontrolling Interest [Member]	Equity Consideration Payable [Member]	Total
Balance at Dec. 31, 2021		$ 159,141		$ 15,950,403	$ (394,200)	$ (18,388,186)	$ (73,909)		$ (2,746,751)
Balance, shares at Dec. 31, 2021		159,140,665
Estimated fair value of contributed services and stock-based compensation				54,862					54,862
Estimated fair value of contributed services and stock-based compensation, shares
Estimated fair value of warrants issued				53,741					53,741
Net income						40,949	11,862		52,811
Balance at Mar. 31, 2022		$ 159,141		16,059,006	(394,200)	(18,347,237)	(62,047)		(2,585,337)
Balance, shares at Mar. 31, 2022		159,140,665
Balance at Dec. 31, 2021		$ 159,141		15,950,403	(394,200)	(18,388,186)	(73,909)		(2,746,751)
Balance, shares at Dec. 31, 2021		159,140,665
Net income									100,675
Balance at Sep. 30, 2022		$ 221,647		28,738,630	(394,200)	(18,355,366)	(6,053)	1,897,727	12,102,385
Balance, shares at Sep. 30, 2022		221,647,203
Balance at Mar. 31, 2022		$ 159,141		16,059,006	(394,200)	(18,347,237)	(62,047)		(2,585,337)
Balance, shares at Mar. 31, 2022		159,140,665
Estimated fair value of warrants issued				22,599					22,599
Net income						142,413	23,301		165,714
Estimated fair value of contributed services		$ 216		263,641					263,857
Estimated fair value of contributed services, shares		216,664
Issuance of shares for cash		$ 151		150,343					150,494
Issuance of shares for cash, shares		151,250
Recognition of deferred offering costs				(135,434)					(135,434)
Issuance of shares related to stock payable		$ 729		600,000					600,729
Issuance of shares related to stock payable, shares		728,570
Balance at Jun. 30, 2022		$ 160,237		16,960,155	(394,200)	(18,204,824)	(38,746)		(1,517,378)
Balance, shares at Jun. 30, 2022		160,237,149
Estimated fair value of warrants issued				60,600					60,600
Net income						(150,542)	32,693		(117,849)
Estimated fair value of contributed services		$ 81		119,739					119,820
Estimated fair value of contributed services, shares		81,249
Issuance of shares related to AOS acquisition		$ 61,329		11,598,135					11,659,464
Issuance of shares related to AOS acquisition, shares		61,328,805
Equity payable related to AOS acquisition								1,897,727	1,897,727
Balance at Sep. 30, 2022		$ 221,647		28,738,630	(394,200)	(18,355,366)	(6,053)	1,897,727	12,102,385
Balance, shares at Sep. 30, 2022		221,647,203
Balance at Dec. 31, 2022		$ 291,433		43,332,886	(394,200)	(17,578,219)	93,982	7,114,513	32,860,395
Balance, shares at Dec. 31, 2022		291,433,430
Estimated fair value of contributed services and stock-based compensation		$ 81		480,718					480,799
Estimated fair value of contributed services and stock-based compensation, shares		81,249
Net income						(1,721,546)	58,416		(1,663,130)
Issuance of shares from Soylent acquisition		$ 177,955		26,515,189					26,693,144
Issuance of shares from Soylent acquisition, shares		177,954,287
Equity payable from Soylent acquisition								2,785,714	2,785,714
Skylar purchase price acquisition adjustments								(482,380)	(482,380)
Balance at Mar. 31, 2023		$ 469,469		70,328,793	(394,200)	(19,299,765)	152,398	9,417,847	60,674,542
Balance, shares at Mar. 31, 2023		469,468,966
Balance at Dec. 31, 2022		$ 291,433		43,332,886	(394,200)	(17,578,219)	93,982	7,114,513	32,860,395
Balance, shares at Dec. 31, 2022		291,433,430
Net income									$ (5,252,742)
Issuance of shares for cash, shares									661,334
Balance at Sep. 30, 2023		$ 469,631		72,770,376	(394,200)	(22,990,975)	253,996	9,417,847	$ 59,526,675
Balance, shares at Sep. 30, 2023		469,631,464
Balance at Mar. 31, 2023		$ 469,469		70,328,793	(394,200)	(19,299,765)	152,398	9,417,847	60,674,542
Balance, shares at Mar. 31, 2023		469,468,966
Estimated fair value of contributed services and stock-based compensation		$ 81		538,957					539,038
Estimated fair value of contributed services and stock-based compensation, shares		81,249
Net income						(6,018,240)	67,377		(5,950,863)
Soylent acquisition measurement period adjustment				(38,041)					(38,041)
Balance at Jun. 30, 2023		$ 469,550		70,829,709	(394,200)	(25,318,005)	219,775	9,417,847	55,224,676
Balance, shares at Jun. 30, 2023		469,550,215
Estimated fair value of contributed services and stock-based compensation		$ 81		477,319					477,400
Estimated fair value of contributed services and stock-based compensation, shares		81,249
Net income						2,327,030	34,221		2,361,251
Soylent acquisition measurement period adjustment				1,463,348					1,463,348
Balance at Sep. 30, 2023		$ 469,631		$ 72,770,376	$ (394,200)	$ (22,990,975)	$ 253,996	$ 9,417,847	$ 59,526,675
Balance, shares at Sep. 30, 2023		469,631,464

Condensed Consolidated Statem_4

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022
Cash Flows From Operating Activities:
Net (loss) income	$ (5,252,742)	$ 100,675
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Contributed services	45,450	384,076
Stock based compensation	1,440,175	136,940
Depreciation	12,718	4,202
Amortization of intangible assets	1,728,995	6,013
Amortization of debt discount	70,751
Loss on stock payable share adjustment	2,751,360
Changes in operating assets and liabilities:
Accounts receivable, related party	(70,188)	(1,186,398)
Accounts receivable	(2,327,559)	57,800
Prepaid expenses and other assets	98,634	662,756
Inventory	(1,630,204)	(54,513)
Operating lease right of use asset	61,353
Accounts payable	2,512,173	(174,733)
Other payables and accrued liabilities, related party	(1,279)	(21,745)
Other payables and accrued liabilities	335,148	(548,607)
Operating lease liability	(61,605)
Net Cash Used In Operating Activities	(286,820)	(633,533)
Cash Flows From Investing Activities:
Cash acquired in Acquisition of Business, net of cash paid	68,062	193,670
Purchases of intangibles	(233,108)
Purchases of property & equipment	(18,600)
Net Cash (Used In) Provided by Investing Activities	(183,646)	193,670
Cash Flows From Financing Activities:
Advances / loans from related parties	800,000	480,906
Issuance of common stock for business acquisition	(177,954)
Proceeds from notes payable	115,340	92,334
Proceeds from notes receivable	95,640
Payments to notes payable	(62,002)	(53,822)
Proceeds from Line of Credit	1,220,000
Payment to Line of Credit	(1,356,500)
Proceeds from issuance of common stock		150,494
Repurchase of common stock	(98,550)	(98,550)
Net Cash Provided By Financing Activities	535,974	571,362
Net Increase In Cash	65,508	131,499
Cash - Beginning of Period	1,480,371	338,863
Cash - End of Period	1,545,879	470,362
Supplemental Cash Flow Information:
Interest paid	460,029	55,584
Income taxes
Noncash operating and financing activities:
Non-cash issuance of stock payable		654,166
Reclass of offering costs to additional paid-in capital		135,434
Estimated fair value of shares issued in acquisitions	28,118,450	13,557,191
Estimated fair value of shares payable to be issued for acquisitions	39,929,075
Debt discount on notes payable issued with warrants	$ 18,282

ORGANIZATION AND DESCRIPTION OF

ORGANIZATION AND DESCRIPTION OF BUSINESS	9 Months Ended
ORGANIZATION AND DESCRIPTION OF BUSINESS	Sep. 30, 2023
Accounting Policies [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	NOTE 1 ORGANIZATION AND DESCRIPTION OF BUSINESS Starco Brands, Inc. (STCB) was incorporated in the State of Nevada on January 26, 2010, under the name Insynergy, Inc. On September 7, 2017, STCB filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc. The Board determined the change of STCB’s name was in the best interests of the Company due to changes in its current and anticipated business operations. In July 2017, STCB entered into a licensing agreement with The Starco Group (“TSG”), located in Los Angeles, California. The companies pivoted to commercializing novel consumer products manufactured by TSG. TSG is a private label and branded aerosol and liquid fill manufacturer with manufacturing assets in the following verticals: DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine. During the third quarter of 2021 , 96 3 On September 12, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub Inc. (“Merger Sub”), completed its acquisition (the “AOS Acquisition”) of The AOS Group Inc., a Delaware corporation (“AOS”). The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS is a wholly-owned subsidiary of STCB. On December 29, 2022, STCB, through its wholly-owned subsidiary Starco Merger Sub II. Inc. (“First Merger Sub”) completed its acquisition (the “Skylar Acquisition”) of Skylar Body, Inc. (“Skylar Inc.”). The Skylar Acquisition consisted of First Merger Sub merging with and into Skylar Inc. (“First Merger”) with Skylar Inc. being the surviving corporation, and immediately following the First Merger, and as part of the same overall transaction as the First Merger, Skylar Inc. merged with and into Second Merger Sub (the “Second Merger”) with the Second Merger Sub being the surviving entity Skylar Body, LLC (“Skylar”). Skylar is a wholly-owned subsidiary of STCB. On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I, Inc. (“Starco Merger Sub I”), completed its acquisition (the “Soylent Acquisition”) of Soylent Nutrition, Inc., a Delaware corporation (“Soylent”). The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is a wholly-owned subsidiary of STCB. The accompanying condensed consolidated financial statements are of STCB and its subsidiaries AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC (collectively, the “Company”). On January 3, 2023, the board of directors of the Company approved the Amended and Restated Articles of Incorporation of Starco Brands, Inc. (the “Amended and Restated Articles). On January 6, 2023, the stockholders of the Company representing 53.47 0.001 300,000,000 2,000,000,000 1,700,000,000 0.001 300,000,000 0.001

GOING CONCERN

GOING CONCERN	9 Months Ended
GOING CONCERN	Sep. 30, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
GOING CONCERN	NOTE 2 GOING CONCERN The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has an accumulated deficit of approximately $ 23.0 5.3 0.3 4.0 4.0 million

SUMMARY OF SIGNIFICANT ACCOUNTI

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	Sep. 30, 2023
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 3 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Consolidation The condensed consolidated financial statements of Starco Brands, Inc. include the accounts of STCB, our wholly owned subsidiary AOS, our wholly owned subsidiary Skylar, our wholly owned subsidiary Soylent, and our 96 Our consolidated subsidiaries at September 30, 2023 include: AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC. Intercompany accounts and transactions have been eliminated upon consolidation. Basis of Presentation The condensed consolidated financial statements of the Company and the accompanying notes included in this Quarterly Report on Form 10-Q are unaudited. In the opinion of management, all adjustments necessary for the fair presentation of the condensed consolidated financial statements have been included. Such adjustments are of a normal, recurring nature. The condensed consolidated financial statements, and the accompanying notes, are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and do not contain certain information included in the Company’s Annual Report and Form 10-K for the year ended December 31, 2022. Therefore, the interim condensed consolidated financial statements should be read in conjunction with that Annual Report on Form 10-K. Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and equity-based transactions at the date of the financial statements and the revenues and expenses during the reporting period. The Company bases its estimates and assumptions on current facts, historical experience, and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of the condensed consolidated financial statements. Significant estimates include the timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate. Concentrations of Credit Risk We maintain our cash in bank deposit accounts, the balances of which at times may exceed federally insured limits. We continually monitor our banking relationships and consequently have not experienced any losses in our accounts. We believe we are not exposed to any significant credit risk on cash. Cash and Cash Equivalents The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. There were no Accounts Receivable We measure accounts receivable at net realizable value. This value includes an appropriate allowance for credit losses to present the net amount expected to be collected on the financial asset. We calculate the allowance for credit losses based on available relevant information, in addition to historical loss information, the level of past-due accounts based on the contractual terms of the receivables, and our relationships with, and the economic status of, our partners and customers. The allowance for uncollectible amounts is evaluated quarterly, which is $ 358,318 zero Fair Value of Financial Instruments The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP) and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below: Level 1: Quoted market prices available in active markets for identical assets or liabilities as of the reporting date. Level 2: Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. Level 3: Pricing inputs that are generally unobservable inputs and not corroborated by market data. The carrying amount of the Company’s condensed consolidated financial assets and liabilities, such as cash and cash equivalents, accounts receivable, accounts payable, prepaid expenses, and accrued expenses approximate their fair value because of the short maturity of those instruments. The Company’s notes payable approximate the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at September 30, 2023 and December 31, 2022. The following table summarized the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of September 30, 2023: SCHEDULE OF FAIR VALUE MEASUREMENTS Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Fair Value Measurement at Reporting Date Using Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Liabilities: Fair Value of potential Share Adjustment $ 39,894,720 $ - $ - $ 39,894,720 Total Liabilities $ 39,894,720 $ - $ - $ 39,894,720 Pursuant to the Soylent acquisition, the Company may be required to issue the Share Adjustment (as defined in Note 5) to the former owners of Soylent based upon the stock price of the company on the Adjustment Date (as defined in Note 5). The Company engaged a third-party valuation firm to estimate the fair value of this contingent liability by performing a Monte Carlo simulation to forecast the value of the Company’s stock and the implied value of the Share Adjustment. See NOTE 5 – ACQUISITIONS for further discussion. Property and Equipment, net Property and equipment is recorded at historical cost, net of depreciation. All Property and equipment with a cost of $ 2,000 Revenue Recognition STCB, excluding its subsidiaries, earns a majority of its revenue as royalties from the licensing agreements it has with TSG, a related entity, and other related parties. STCB licenses the right for TSG to manufacture and sell certain Starco Brands products. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is determined beforehand in each agreement. The Company recognizes its revenue under these licensing agreements only when sales are made by TSG or other related parties to a third party. AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfillment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise. Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized upon shipment of merchandise. Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise. Whipshots, a 96% owned subsidiary, earns its revenues through the sale of vodka infused whipped cream. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise. The Company applies the following five-step model in order to determine this amount: (i) Identify the contract with a customer; (ii) Identify the performance obligation in the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation. The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery. Income Taxes The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date. The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25. Stock-based Compensation The Company accounts for stock-based compensation per the provisions of ASC 718, Share-based Compensation (“ASC 718”), which requires the use of the fair-value based method to determine compensation for all arrangements under which employees and others receive shares of stock or equity instruments (warrants, options, and restricted stock units). The fair value of each warrant and option is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions for expected volatility, expected dividends, expected term, and the risk-free interest rate. The Company has not paid dividends historically and does not expect to pay them in the future. Expected volatilities are based on the volatility of comparable companies’ common stock. The expected term of awards granted is derived using estimates based on the specific terms of each award. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the period of the expected term. The grant date fair value of a restricted stock unit equals the closing price of our common stock on the trading day of the grant date. Net Income (Loss) Per Common Share Net income (loss) per share of common stock is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the year. All outstanding options are considered potential common stock. The dilutive effect, if any, of stock payable and warrants are calculated using the treasury stock method. All outstanding convertible notes are considered common stock at the beginning of the period or at the time of issuance, if later, pursuant to the if-converted method. Since the effect of common stock equivalents is anti-dilutive with respect to losses, outstanding options have been excluded from the Company’s computation of net loss per share of common stock for the three and nine months ended September 30, 2023. The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock: SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE 2023 2022 Three Months Ended September 30, 2023 2022 Warrants 39,350,000 - Potential shares issuable under acquisition Share Adjustments 325,785,637 - Total 365,135,637 - 2023 2022 Nine Months Ended September 30, 2023 2022 Warrants - 35,700,000 Unvested compensation shares - 352,087 Total - 36,404,174 Intangible Assets Definite-lived intangible assets consist of certain domain names. Definite-lived intangible assets are amortized utilizing the straight-line method over the assets’ estimated useful lives, which approximate 10 16 Indefinite-lived intangible assets consist of certain trademarks and formula lists. These intangible assets are not amortized but are tested for impairment annually or whenever impairment indicators exist. The Company assesses potential impairment of its long-lived assets whenever events or changes in circumstances indicate that an asset or asset group’s carrying value may not be recoverable. Factors that are considered important that could trigger an impairment review include a current period operating or cash flow loss combined with a history of operating or cash flow losses and a projection or forecast that demonstrates continuing losses or insufficient income associated with the use of a long-lived asset or asset group. Other factors include a significant change in the manner of the use of the asset or a significant negative industry or economic trend. This evaluation is performed based on estimated undiscounted future cash flows from operating activities compared with the carrying value of the related assets. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized, measured by the difference between the carrying value, and the estimated fair value of the assets, with such estimated fair values determined using the best information available and in accordance with FASB ASC Topic 820, Fair Value Measurements. During the three and nine months ended September 30, 2023 and 2022, the Company did not record asset impairment charges related to its intangible assets. Royalties and Licenses Royalty-based obligations with content licensors are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made are generally made in connection with the development of a particular product, and therefore, we are generally subject to risk during the product phase. Payments earned after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue. Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract. Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through future revenue. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If an impairment exists, then the related assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated. Our minimum contractual royalty-based obligations remaining as of September 30, 2023 are approximately $ 275,000 1,670,000 20,000 Leases With the adoption of ASC 842, operating lease agreements are required to be recognized on the balance sheet as Right-of-Use (“ROU”) assets and corresponding lease liabilities. ROU assets include any prepaid lease payments and exclude any lease incentives and initial direct costs incurred. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. The lease terms may include options to extend or terminate the lease if it is reasonably certain that the Company will exercise that option. AOS, the Company’s wholly owned subsidiary leased its corporate office (“AOS Lease”). The AOS Lease was classified as an operating lease and had a term of 2 1,372 7,564 4 In accordance with ASC 842, Leases, the Company recognized a ROU asset and corresponding lease liability on the condensed consolidated balance sheet for long-term office leases. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures . Inventory Inventory consists of premium body and skincare products, fragrances and nutritional products. Inventory is measured using the first-in, first-out method and stated at average cost as of September 30, 2023. The value of inventories is reduced for excess and obsolete inventories. We monitor inventory to identify events that would require impairment due to obsolete inventory and adjust the value of inventory when required. We did not record any inventory impairment losses for the three or nine months ended September 30, 2023 and 2022. Acquisitions, Intangible Assets and Goodwill The condensed consolidated financial statements reflect the operations of an acquired business beginning as of the date of acquisition. Assets acquired and liabilities assumed are recorded at their fair values at the date of acquisition; goodwill is recorded for any excess of the purchase price over the fair values of the net assets acquired. Significant judgment is required to determine the fair value of certain tangible and intangible assets and in assigning their respective useful lives. Accordingly, we typically obtain the assistance of third-party valuation specialists for significant tangible and intangible assets. The fair values are based on available historical information and on future expectations and assumptions deemed reasonable by management but are inherently uncertain. The Company typically employs an income method to measure the fair value of intangible assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability), the underlying product or technology life cycles, economic barriers to entry and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances could affect the accuracy or validity of the estimates and assumptions. Determining the useful life of an intangible asset also requires judgment. Intangible assets are amortized over their estimated lives. Any intangible assets associated with acquired in-process research and development activities (“IPR&D”) are not amortized until a product is available for sale. Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement. We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when a reporting units’ fair value of goodwill is less than its carrying value. No 58,081,660 32,836,563 Segments Operating segments are defined as components of an enterprise about which separate discrete information is available for evaluation by the chief operating decision maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s Chief Executive Officer (“CEO”) is the Company’s chief operating decision maker (“CODM”) and views the Company’s operations and manages its business in three reportable operating segments: (i) Starco Brands, which includes AOS, Whipshots Holdings and Whipshots LLC, (ii) Skylar, and (iii) Soylent. The CODM assesses performance of operating segments and determines the allocation of resources based primarily on gross profit as a whole. Recently Issued Accounting Pronouncements All newly issued but not yet effective accounting pronouncements have been deemed to be not applicable or immaterial to the Company.

SEGMENTS

SEGMENTS	9 Months Ended
SEGMENTS	Sep. 30, 2023
Segment Reporting [Abstract]
SEGMENTS	NOTE 4 SEGMENTS The Company has the following reportable segments: Starco Brands Skylar. Soylent. Balance sheet data are reviewed by the CODM on a consolidated basis; therefore, disaggregated balance sheet data are not presented. The following tables present gross profit by reporting segment: SCHEDULE OF GROSS PROFIT REPORTING SEGMENT Starco Brands Skylar Soylent 1 Total Nine Months Ended September 30, 2023 Starco Brands Skylar Soylent 1 Total Gross revenues $ 11,326,255 $ 7,438,654 $ 27,561,208 $ 46,326,117 Cost of revenues 2,561,347 1,837,379 20,311,809 24,710,535 Gross profit $ 8,764,908 $ 5,601,275 $ 7,249,399 $ 21,615,582 Starco Brands 2 Skylar 3 Soylent 4 Total Nine Months Ended September 30, 2022 Starco Brands 2 Skylar 3 Soylent 4 Total Gross revenues $ 3,811,746 $ - $ - $ 3,811,746 Cost of revenues 343,994 - - 343,994 Gross profit $ 3,467,752 $ - $ - $ 3,467,752 1 The Company does not include results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company. 2 The Company does not include results for AOS within the Starco Brands segment prior to the date of acquisition, September 12, 2022, as AOS was not yet a subsidiary of the Company. 3 The Company does not report results for Skylar prior to the date of acquisition, December 29, 2022, as Skylar was not yet a subsidiary of the Company. 4 The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

ACQUISITIONS

ACQUISITIONS	9 Months Ended
ACQUISITIONS	Sep. 30, 2023
Business Combination and Asset Acquisition [Abstract]
ACQUISITIONS	NOTE 5 ACQUISITIONS AOS Acquisition On September 12, 2022, STCB, through its wholly-owned subsidiary Merger Sub, completed the AOS Acquisition. The AOS Acquisition consisted of Merger Sub merging with and into AOS, with AOS being the surviving corporation. AOS is a maker of premium body and skincare products engineered to power and protect athletes. Starco acquired AOS as STCB is always looking for technologies and brands that have ability to scale and change behavior. In the world of sport, there are currently no brands that have successfully penetrated multiple categories of consumer products. AOS has historically been a personal care brand – offering products such as body wash, shampoo, deodorant and face wash. Starco Brands, through its relationship with TSG, has access to intellectual property that will allow AOS vertically integrate manufacturing and expand into multiple consumer product categories – OTC, sun care, air care, beverage, etc. The AOS Acquisition was completed through an all-stock deal, where the Company’s shares were issued at $ 0.19 61,400,000 5,000,000 5,000,000 5,000,000 Securities Act 0.0982 The 5,000,000 5,000,000 5,000,000 5,000,000 As of September 30, 2023, the Company has paid $ 1,821 6,137 62,499 The AOS Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 12,608,560 Assets acquired: Cash and cash equivalents 200,661 Accounts receivable 153,764 Prepaid and other assets 167,565 Inventory 656,448 PP&E, net 16,622 Intangibles 17,309 Right of use asset 85,502 Customer relationships - Trade names and trademarks - Total assets acquired 1,297,871 Liabilities assumed: Accrued liabilities 562,919 Accounts payable 128,724 Right of use liability 87,539 Note payable - Line of credit - Total liabilities assumed 779,182 Net assets acquired 518,689 Goodwill $ 12,089,871 1 Consideration consists of the following: $ 1,821 11,654,452 4,147 1,990 946,149 The purchase price allocation is based on estimates of the fair values of the tangible and intangible assets acquired and liabilities assumed from a final third-party valuation of the AOS Acquisition. The above purchase price allocation is final and not subject to further change. The Company incurred approximately $ 845,000 Skylar Acquisition On December 29, 2022, STCB, through its wholly-owned subsidiaries First Merger Sub and Second Merger Sub, completed the Skylar Acquisition. In a two-step process, during the First Merger, First Merger Sub merged with and into Skylar Inc. and as part of the same overall transaction, during the Second Merger, Skylar Inc. merged with and into Second Merger Sub to result in Skylar as the surviving entity. Skylar is a wholly owned subsidiary of STCB. Skylar is a maker of fragrances that are hypoallergenic and safe for sensitive skin. Starco Brands acquired Skylar as STCB is always looking for technologies and brands that have the ability to scale and change behavior. In the world of fragrances, there are no other brands that have successfully built clean, beautiful, premium incredibly well-scented and recyclable fragrance brands for consumers. Starco Brands, through its relationship with TSG and other strong partners, the Company has access to intellectual property that will allow Skylar to vertically integrate manufacturing and expand, positioning Skylar to be the future of fragrance. The Skylar Acquisition was completed through a cash and stock deal, where the Company paid $ 2,000,000 0.20 68,622,219 19,268,162 11,573,660 19,268,162 0.17 The 19,268,162 11,573,660 earnout shares of Class A common stock to be issued if certain future sales metrics are met, are deemed to be part of the consideration paid for the acquisition. As of September 30, 2023, the Company has paid $ 27,273 The Skylar Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 21,417,681 Assets acquired: Cash and cash equivalents 339,679 Accounts receivable 381,762 Prepaid and other assets 701,566 Inventory 2,508,287 PP&E, net 25,942 Intangibles 161,693 Customer relationships 2 2,091,000 Trade names and trademarks 3 6,557,000 Total assets acquired 12,766,929 Liabilities assumed: Accrued liabilities 540,036 Accounts payable 2,425,524 Total liabilities assumed 2,965,560 Net assets acquired 9,801,369 Goodwill $ 11,616,312 1 Consideration consists of the following: $ 2,039,345 13,120,924 571,428 2,314,732 3,371,252 2 Based on the valuation of the Skylar Acquisition, customer relationships, a new intangible asset was identified, and given a fair value of $ 2,091,000 10 years 3 Based on the valuation of the Skylar Acquisition, trade names and trademarks, a new intangible asset was identified, and given a fair value of $ 6,557,000 16 years The purchase price allocation is based on estimates of the fair values of the tangible and intangible assets acquired and liabilities assumed from a final valuation of the Skylar Acquisition. The above purchase price allocation is preliminary and subject to change as the Company may further refine the determination of certain assets during the measurement period of one year. The final amounts allocated to assets acquired and liabilities assumed could differ significantly from the amounts presented. The Company incurred approximately $ 1,770,000 Soylent Acquisition On February 15, 2023, the Company, through its wholly-owned subsidiary Starco Merger Sub I completed the Soylent Acquisition. The Soylent Acquisition consisted of Starco Merger Sub I merging with and into Soylent, with Soylent being the surviving corporation. Soylent is the maker of a wide range of plant-based “complete nutrition” and “functional food” products with a lineup of plant-based convenience shakes, powders and bars that contain proteins, healthy fats, functional amino acids and essential nutrients. Through its relationship with TSG and other strong partners, the Company has access to intellectual property that will allow Soylent to vertically integrate manufacturing and expand, positioning Soylent to be the future of nutritional products. The Soylent Acquisition was completed through a cash and stock deal, where the Company paid $ 200,000 0.15 165,336,430 12,617,857 18,571,429 0.35 0.35 0.35 0.189 37,143,360 0.203 39,894,720 The Soylent Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 68,339,812 Assets acquired: Cash and cash equivalents 189,071 Accounts receivable 5,617,270 Prepaid and other assets 1,045,431 Inventory 14,564,431 PP&E, net 2 8,568 Intangibles 3 24,600,000 Total assets acquired 46,024,770 Liabilities assumed: Accounts payable 6,561,069 Accrued liabilities 699,364 Line of credit 4,800,000 Total liabilities assumed 12,060,434 Net assets acquired 33,964,336 Goodwill $ 34,375,476 1 Consideration consists of the following: $ 200,000 26,693,143 2,785,714 1,517,595 37,143,360 0.35 2 Based on the valuation of the Soylent Acquisition, inventory was marked up to fair value in the amount $ 2,250,103 3 Based on the valuation of the Soylent Acquisition, new intangible assets classified as tradenames and trademarks were identified as of Soylent Acquisition date, with a fair value of $ 19,700,000 4,600,000 16 years 10 years The purchase price allocation is based on estimates of the fair values of the tangible and intangible assets acquired and liabilities assumed from the Soylent Acquisition. The above purchase price allocation is preliminary and subject to change as the Company may further refine the determination of certain assets during the measurement period of one year. The amounts allocated to assets acquired and liabilities assumed could differ significantly from the amounts presented. Soylent incurred approximately $ 5.7

NOTES PAYABLE

NOTES PAYABLE	9 Months Ended
NOTES PAYABLE	Sep. 30, 2023
Debt Disclosure [Abstract]
NOTES PAYABLE	NOTE 6 NOTES PAYABLE In September 2021, the Company received a financing loan for its Directors and Officers Insurance (“D&O Loan #1”). D&O Loan #1 bore interest at 4.4 53,822 In September 2022, the Company received a second financing loan in the amount of $ 92,334 5.82 In September 2023, the Company received a third financing loan in the amount of $ 98,039 9.3 98,039 For the three months ended September 30, 2023 and 2022 the D&O Loans incurred approximately zero 756 1,057 756 On February 10, 2023 the Company’s subsidiary Soylent entered into a line of credit with a revolving credit commitment of $ 5,000,000 2.5 1 February 10, 2024 5 4,663,500 36,453 See Note 8 - Related Party Transactions for loans to STCB from the Company’s CEO.

COMMITMENTS & CONTINGENCIES

COMMITMENTS & CONTINGENCIES	9 Months Ended
COMMITMENTS & CONTINGENCIES	Sep. 30, 2023
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS & CONTINGENCIES	NOTE 7 COMMITMENTS & CONTINGENCIES Whipshots On September 8, 2021, Whipshots LLC, entered into an Intellectual Property Purchase Agreement (the “Whipshots IP Agreement”) effective August 24, 2021, with Penguins Fly, LLC, a Pennsylvania limited liability company (“Seller”). The Whipshots IP Agreement provided that Seller would sell Whipshots LLC (“Buyer”) the trademarks “Whipshotz” and “Whipshots,” the accompanying domain and social media handles of the same nomenclature, and certain intellectual property, documents, digital assets, customer data and other transferable rights under non-disclosure, non-compete, non-solicitation and confidentiality contracts benefiting the purchased intellectual property and documents (collectively, the “Acquired Assets”). The purchase price (“Purchase Price Payment”) for the Acquired Assets is payable to Seller, over the course of seven years, based on a sliding scale percentage of gross revenues collected by the Buyer solely from Buyer’s sale of Whipshots/Whipshotz products. The Purchase Price Payment shall be subject to a minimum amount in each contract year and the maximum aggregate amount payable to Seller under the Whipshots IP Agreement between $ 140,000 2,000,000 20,000 38,620 194,487 On September 14, 2021, the Whipshots LLC entered into a License Agreement (“Whipshots License Agreement”) with Washpoppin Inc., (“Licensor”) a New York corporation. Pursuant to the Whipshots License Agreement, Licensor shall license to the Company certain Licensed Property (as defined in the Whipshots License Agreement) of the recording artist professionally known as “Cardi B” (the “Artist”). As part of the Whipshots License Agreement, in exchange for royalty rates based on Net Sales (as defined in the Whipshots License Agreement) during each applicable contract period, the Licensor warrants to cause the Artist to attend certain in person events, media interviews, participate in the development of the Licensed Products (as defined in the Whipshots License Agreement), and promote the Licensed Products through social media posts on the Artist’s social media platforms. The Company, through Whipshots LLC has committed to a minimum royalty payment under the Whipshots License Agreement of $ 3,300,000 275,000 127,000 825,000 127,000 AOS Acquisition Following the 18-month holdback period from the date of the AOS Acquisition, the Company expects to issue AOS Stockholders up to an aggregate 4,979,731 946,149 1,990 Skylar Acquisition Following the 18-month holdback period from the date of the Skylar Acquisition, the Company expects to issue Skylar Stockholders an aggregate 19,268,162 11,573,660 19,268,162 11,573,660 3,371,252 2,314,732 Soylent Acquisition Following the determination of the Opening Balance Holdback, the Company expects to issue the Soylent Stockholders up to an aggregate of 18,571,429 0.35 39,894,720 271,392,655 Accrued Liability On July 9, 2014, the Board of Directors approved an investment arrangement with an individual. Per the terms of the agreement, the investor transferred $ 150,000 150,000 150,000

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	9 Months Ended
RELATED PARTY TRANSACTIONS	Sep. 30, 2023
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 8 RELATED PARTY TRANSACTIONS During the year ended December 31, 2017, Sanford Lang, the Company’s former Chairman and CEO, advanced STCB $ 289,821 2,545 10,950 98,500 32,850 98,500 98,500 1,628,454 661,334 Ross Sklar, CEO Notes On January 24, 2020, STCB executed a promissory note (“January 24, 2020 Note”), for $ 100,000 4 two years 10 4 4 10 On June 28, 2021, STCB executed an additional promissory note (“June 28, 2021 Note”), with Mr. Sklar in the principal amount of $ 100,000 June 28, 2023 On September 17, 2021, STCB executed a third promissory note (“September 17, 2021 Note”), with Mr. Sklar in the principal amount of $ 500,000 September 17, 2023 On December 13, 2021, STCB executed a fourth promissory note (“December 13, 2021 Note”), with Mr. Sklar in the principal amount of $ 500,000 December 12, 2023 On February 14, 2022, STCB executed a fifth promissory note (“February 14, 2022 Note”) with Mr. Sklar, in the principal sum of $ 472,500 300,000 172,500 4 0.29 On December 29, 2022, STCB executed a sixth promissory note (“December 29, 2022 Note”), for $ 2,000,000 with Ross Sklar. The December 29, 2022 Note bears interest at a floating rate comprised of the Wall Street Journal Prime Rate plus 4 %, has a default interest rate equal to the then current interest rate plus 5 %, compounds monthly, is secured, and matures seven months from the original date of issuance. The Company, at its option, may prepay the December 29, 2022 Note, in whole or in part, without prepayment penalty of any kind, and the obligations under the December 29, 2022 Note will accelerate in full upon an Event of Default (as defined in the December 29, 2022 Note). In connection with the December 29, 2022 Note, as a funding fee, the Company issued Mr. Sklar 285,714 warrants to purchase common stock at an exercise price of $ 0.01 per share and was recorded as a discount to the debt. On March 3, 2023, STCB executed a seventh promissory note (“March 3, 2023 Note”), for $ 800,000 with Ross Sklar. The March 3, 2023 Note bears interest at a floating rate comprised of the Wall Street Journal Prime Rate plus 4 %, has a default interest rate equal to the then current interest rate plus 5 %, compounds monthly, is secured, and matures four months from the original date of issuance. The Company, at its option, may prepay the March 3, 2023 Note, in whole or in part, without prepayment penalty of any kind, and the obligations under the March 3, 2023 Note will accelerate in full upon an Event of Default (as defined in the March 3, 2023 Note). In connection with the March 3, 2023 Note, as a funding fee, the Company issued Mr. Sklar 114,286 warrants to purchase common stock at an exercise price of $ 0.01 per share and was recorded as a discount to the debt. On August 8, 2023, the Company’s Board of Directors approved the restructuring and consolidation of the January 24, 2020 Note, June 28, 2021 Note, September 17, 2021 Note, December 13, 2021 Note, December 29, 2022 Note and the March 3, 2023 Note (collectively, the “Prior Notes”) between Starco Brands, Inc. (“Borrower”) and Ross Sklar (“Lender”) with the goal of consolidating maturity dates and interest rates into one “Consolidated Secured Promissory Note,” as reported on the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on August 11, 2023. The aggregate principal amount of the Prior Notes, and current principal amount of the Consolidated Secured Promissory Note is $ 4,000,000 4,000,000 SCHEDULE OF DEBT Outstanding Original Original rate Revised Revised rate Note #1 $ 100,000 7/19/2023 4 % 12/31/2024 Prime + 2 % Note #2 100,000 6/28/2023 4 % 12/31/2024 Prime + 2 % Note #3 500,000 9/17/2023 4 % 12/31/2024 Prime + 2 % Note #4 500,000 12/13/2023 4 % 12/31/2024 Prime + 2 % Note #6 2,000,000 8/1/2023 Prime + 4 % 12/31/2024 Prime + 2 % Note #7 800,000 7/1/2023 Prime + 4 % 12/31/2024 Prime + 2 % $ 4,000,000 The Company did not include the February 14, 2022 Note with amount of $ 472,500 As of September 30, 2023 and December 31, 2022, the outstanding principal due to Mr. Sklar was $ 4,472,500 3,672,500 5,682 6,960 For the three months ended September 30, 2023 and 2022 the notes to Mr. Sklar incurred interest expense of approximately $ 105,105 16,656 283,088 46,936 Other Related Party Transactions During the three months ended September 30, 2023 and 2022, the Company incurred no zero 131,614 During the three months ended September 30, 2023 and 2022, the Company recognized revenue from related parties of $ 2,463,542 1,441,361 8,201,377 3,594,854 2,625,713 2,107,015 During the year ended December 31, 2021, the Company advanced $ 95,640 no 95,640 During the three months ended September 30, 2023 and 2022, the Company received contributed services at a value of approximately $ 6,672 38,500 45,450 141,000

STOCK WARRANTS AND COMPENSATION

STOCK WARRANTS AND COMPENSATION	9 Months Ended
STOCK WARRANTS AND COMPENSATION	Sep. 30, 2023
Stock Warrants And Compensation
STOCK WARRANTS AND COMPENSATION	NOTE 9 STOCK WARRANTS AND COMPENSATION On September 12, 2022, the Company entered into agreements with members of the Board and consultants for services to be performed. As consideration therefore, the Company granted those individuals stock warrants to purchase an aggregate of 33,150,000 three-year five-year three five years On November 1, 2022, the Company entered into an agreement with a consultant for services to be performed. As consideration therefore, the Company granted the consultant stock warrants to purchase 100,000 one-year On November 3, 2022, the Company entered into an agreement with a consultant for services to be performed. As consideration therefore, the Company granted the consultant stock warrants to purchase 5,000,000 three-year On December 29, 2022, the Company entered into an agreement with Ross Sklar, for 285,714 2,000,000 On March 3, 2023, the Company entered into an agreement with Ross Sklar, for 114,286 800,000 On June 1, 2023, the Company entered into an agreement with a consultant for services to be performed. As consideration therefore, the Company granted the consultant stock warrants to purchase 150,000 three-year FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES Number of Stock Warrants Stock Price Strike Price Expected Volatility Risk- free Interest Rate Dividend Rate Fair Value Risk- Number of free Stock Stock Strike Expected Interest Dividend Expected Fair Date Warrants Price Price Volatility Rate Rate Term Value 9/12/2022 33,150,000 $ 0.19 $ 0.19 103.09 % 3.47 % 0.00 % 3.0 $ 4,088,769 11/01/2022 100,000 $ 0.20 $ 0.20 102.86 % 4.27 % 0.00 % 1.0 $ 8,116 11/03/2022 5,000,000 $ 0.19 $ 0.19 102.84 % 4.36 % 0.00 % 3.0 $ 618,176 12/29/2022 285,714 $ 0.20 $ 0.01 103.49 % 3.94 % 0.00 % 1.0 $ 54,401 03/03/2023 114,286 $ 0.17 $ 0.01 137.62 % 4.26 % 0.00 % 1.0 $ 18,710 06/01/2023 150,000 $ 0.12 $ 0.19 150.24 % 3.70 % 0.00 % 3.0 $ 14,013 A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below: SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES Shares available Weighted Average Weighted-Average Aggregate Outstanding, December 31, 2021 2,550,000 $ 1.03 $ 0.82 $ - Issued 33,150,000 $ 0.19 $ 4.73 $ - Exercised - $ - $ - $ - Cancelled - $ - $ - $ - Expired - $ - $ - $ - Outstanding, September 30, 2022 35,700,000 $ 0.25 $ 4.45 $ - Outstanding, December 31, 2022 41,085,714 0.24 4.64 45,714 Issued 264,286 $ 0.11 $ 5.13 $ 14,857 Exercised - $ - $ - $ - Cancelled - $ - $ - $ - Expired 2,000,000 $ 1.05 $ - $ - Outstanding, September 30, 2023 39,350,000 $ 0.20 $ 4.12 $ 52,000 Exercisable, September 30, 2023 14,316,664 $ 0.20 $ 4.12 $ 52,000 The fair value of stock warrants granted and vested during the three months ended September 30, 2023 was zero 923,185 32,723 1,215,139 The fair value of stock warrants granted and vested during the three months ended September, 2022 was $ 4,088,769 74,580 4,088,769 125,277 The following table summarizes information about stock warrants to purchase shares of the Company’s common stock outstanding and exercisable as of September 30, 2023: SCHEDULE OF EXERCISABLE WARRANTS Weighted- Weighted- Average Average Range of Outstanding Remaining Life Exercise Number exercise prices Warrants In Years Price Exercisable $ 1.00 250,000 1.00 $ 1.00 250,000 0.90 300,000 2.00 0.90 200,000 0.19 38,300,000 4.15 0.19 13,466,664 0.20 100,000 4.09 0.20 - 0.01 400,000 4.30 0.01 400,000 39,350,000 4.12 $ 0.20 14,316,664 The compensation expense attributed to the issuance of the stock warrants is recognized as they are vested. Total compensation expense related to the stock warrants was $ 396,151 60,600 1,196,430 136,940 3,147,705 The aggregate intrinsic value as of September 30, 2023 is $ 52,000 0.14

STOCK PAYABLE

STOCK PAYABLE	9 Months Ended
STOCK PAYABLE	Sep. 30, 2023
Equity [Abstract]
STOCK PAYABLE	NOTE 10 STOCK PAYABLE Stock Payable The following summarizes the activity of stock payable during the nine months ended September 30, 2023 and 2022: SCHEDULE OF ACTIVITY OF STOCK PAYABLE Amount Shares Ending balance - December 31, 2022 $ - - Additions 40,057,218 271,392,655 Issuances (162,498 ) (162,498 ) Ending balance – September 30, 2023 $ 39,894,720 271,230,157

LEASES

LEASES	9 Months Ended
LEASES	Sep. 30, 2023
Leases
LEASES	NOTE 11 – LEASES The following table presents net lease cost and other supplemental lease information: SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE Nine Months Ended September 30, 2023 Lease cost Operating lease cost (cost resulting from lease payments) $ 66,864 Short term lease cost - Sublease income (66,864 ) Net lease cost $ - Operating lease – operating cash flows (fixed payments) $ 66,864 Operating lease – operating cash flows (liability reduction) $ 61,605 Current leases – right of use assets $ - Current liabilities – operating lease liabilities $ - Non-current liabilities – operating lease liabilities $ - Operating lease ROU assets $ - Weighted-average remaining lease term (in years) - Weighted-average discount rate 2.1 % Year Ended December 31, 2022 Lease cost Operating lease cost (cost resulting from lease payments) $ 31,391 Short term lease cost - Sublease income (31,391 ) Net lease cost $ - Operating lease – operating cash flows (fixed payments) $ 31,391 Operating lease – operating cash flows (liability reduction) $ 25,935 Current leases – right of use assets $ 61,353 Current liabilities – operating lease liabilities $ 61,605 Non-current liabilities – operating lease liabilities $ - Operating lease ROU assets $ - Weighted-average remaining lease term (in years) 0.75 Weighted-average discount rate 2.1 % The Company does not have any future minimum payments under non-cancelable leases following the nine months ended September 30, 2023.

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	9 Months Ended
PROPERTY AND EQUIPMENT	Sep. 30, 2023
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	NOTE 12 – PROPERTY AND EQUIPMENT Property and equipment, net consist of the following: SCHEDULE OF PROPERTY AND EQUIPMENT September 30, 2023 Computer equipment $ 104,747 Tools and equipment 168,244 Furniture and equipment 18,861 Property and equipment, gross 291,852 Less: Accumulated depreciation (251,530 ) Property and equipment, net $ 40,323 December 31, 2022 Computer equipment $ 25,913 Tools and equipment 16,434 Furniture and equipment 217 Property and equipment, gross 42,564 Less: Accumulated depreciation (16,691 ) Property and equipment, net $ 25,873 For the three and nine months ended September 30, 2023, the Company incurred $ 4,776 12,718 4,202 4,202

INTANGIBLE ASSETS AND GOODWILL

INTANGIBLE ASSETS AND GOODWILL	9 Months Ended
INTANGIBLE ASSETS AND GOODWILL	Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
INTANGIBLE ASSETS AND GOODWILL	NOTE 13 – INTANGIBLE ASSETS AND GOODWILL Intangible assets, net consists of the following: SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL September 30, 2023 Gross Carrying Accumulated Amount Amortization Net Trade names and trademarks $ 26,710,107 $ 1,312,608 $ 25,397,498 Customer relationships 6,791,000 411,349 6,379,651 Formulas (indefinite life) 135,000 - 135,000 Domain names 75,750 37,384 38,366 Intangible Assets $ 33,711,857 $ 1,761,341 $ 31,950,516 December 31, 2022 Gross Carrying Accumulated Amount Amortization Net Formulas (indefinite life) $ 135,000 $ - $ 135,000 Domain names 44,002 599 43,403 Trademark 20,000 - 20,000 Intangible Assets $ 199,002 $ 599 $ 198,403 For the three and nine months ended September 30, 2023, the Company incurred $ 1,010,139 1,728,995 zero 6,013 As of September 30, 2023, future expected amortization expense of Intangible assets was as follows: SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS Fiscal Period: Remainder of 2023 $ 582,970 2024 2,331,879 2025 2,331,879 2026 2,331,879 2027 2,331,879 Thereafter 22,040,030 Total amortization remaining $ 31,950,516 The changes in the carrying amounts of goodwill during the nine months ended September 30, 2023 were as follows. SCHEDULE OF GOODWILL Balance at December 31, 2022 $ 32,836,563 Acquisition of Soylent 34,375,476 Measurement period adjustments (9,130,380 ) Balance at September 30, 2023 $ 58,081,660 As of September 30, 2023, $ 12,089,871 11,616,312 34,375,476

INVENTORY

INVENTORY	9 Months Ended
INVENTORY	Sep. 30, 2023
Inventory Disclosure [Abstract]
INVENTORY	NOTE 14 – INVENTORY Inventory by major class are as follows: SCHEDULE OF INVENTORY September 30, 2023 December 31, 2022 Raw materials 7,832,033 1,294,864 Finished goods 11,396,255 1,738,789 Total inventory $ 19,228,288 $ 3,033,653

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	9 Months Ended
SUBSEQUENT EVENTS	Sep. 30, 2023
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 15 SUBSEQUENT EVENTS In accordance with ASC 855, Subsequent Events

SUMMARY OF SIGNIFICANT ACCOUN_2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	Sep. 30, 2023
Accounting Policies [Abstract]
Basis of Consolidation	Basis of Consolidation The condensed consolidated financial statements of Starco Brands, Inc. include the accounts of STCB, our wholly owned subsidiary AOS, our wholly owned subsidiary Skylar, our wholly owned subsidiary Soylent, and our 96 Our consolidated subsidiaries at September 30, 2023 include: AOS, Skylar, Soylent, Whipshots Holdings and its wholly owned subsidiary Whipshots LLC. Intercompany accounts and transactions have been eliminated upon consolidation.
Basis of Presentation	Basis of Presentation The condensed consolidated financial statements of the Company and the accompanying notes included in this Quarterly Report on Form 10-Q are unaudited. In the opinion of management, all adjustments necessary for the fair presentation of the condensed consolidated financial statements have been included. Such adjustments are of a normal, recurring nature. The condensed consolidated financial statements, and the accompanying notes, are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and do not contain certain information included in the Company’s Annual Report and Form 10-K for the year ended December 31, 2022. Therefore, the interim condensed consolidated financial statements should be read in conjunction with that Annual Report on Form 10-K.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and equity-based transactions at the date of the financial statements and the revenues and expenses during the reporting period. The Company bases its estimates and assumptions on current facts, historical experience, and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of the condensed consolidated financial statements. Significant estimates include the timing for revenue recognition, testing goodwill for impairment, recoverability of long-lived assets, income taxes, fair value of contributed services, and assumptions used in the Black-Scholes valuation methods, such as expected volatility, risk-free interest rate and expected dividend rate.
Concentrations of Credit Risk	Concentrations of Credit Risk We maintain our cash in bank deposit accounts, the balances of which at times may exceed federally insured limits. We continually monitor our banking relationships and consequently have not experienced any losses in our accounts. We believe we are not exposed to any significant credit risk on cash.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. There were no
Accounts Receivable	Accounts Receivable We measure accounts receivable at net realizable value. This value includes an appropriate allowance for credit losses to present the net amount expected to be collected on the financial asset. We calculate the allowance for credit losses based on available relevant information, in addition to historical loss information, the level of past-due accounts based on the contractual terms of the receivables, and our relationships with, and the economic status of, our partners and customers. The allowance for uncollectible amounts is evaluated quarterly, which is $ 358,318 zero
Fair Value of Financial Instruments	Fair Value of Financial Instruments The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP) and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below: Level 1: Quoted market prices available in active markets for identical assets or liabilities as of the reporting date. Level 2: Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. Level 3: Pricing inputs that are generally unobservable inputs and not corroborated by market data. The carrying amount of the Company’s condensed consolidated financial assets and liabilities, such as cash and cash equivalents, accounts receivable, accounts payable, prepaid expenses, and accrued expenses approximate their fair value because of the short maturity of those instruments. The Company’s notes payable approximate the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at September 30, 2023 and December 31, 2022. The following table summarized the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of September 30, 2023: SCHEDULE OF FAIR VALUE MEASUREMENTS Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Fair Value Measurement at Reporting Date Using Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Liabilities: Fair Value of potential Share Adjustment $ 39,894,720 $ - $ - $ 39,894,720 Total Liabilities $ 39,894,720 $ - $ - $ 39,894,720 Pursuant to the Soylent acquisition, the Company may be required to issue the Share Adjustment (as defined in Note 5) to the former owners of Soylent based upon the stock price of the company on the Adjustment Date (as defined in Note 5). The Company engaged a third-party valuation firm to estimate the fair value of this contingent liability by performing a Monte Carlo simulation to forecast the value of the Company’s stock and the implied value of the Share Adjustment. See NOTE 5 – ACQUISITIONS for further discussion.
Property and Equipment, net	Property and Equipment, net Property and equipment is recorded at historical cost, net of depreciation. All Property and equipment with a cost of $ 2,000
Revenue Recognition	Revenue Recognition STCB, excluding its subsidiaries, earns a majority of its revenue as royalties from the licensing agreements it has with TSG, a related entity, and other related parties. STCB licenses the right for TSG to manufacture and sell certain Starco Brands products. The amount of the licensing revenue received varies depending upon the product and the royalty percentage is determined beforehand in each agreement. The Company recognizes its revenue under these licensing agreements only when sales are made by TSG or other related parties to a third party. AOS, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of premium body and skincare products. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon Fulfillment by Amazon (“Amazon FBA”), is recognized upon shipment of merchandise. Skylar, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of fragrances. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, including Amazon FBA, is recognized upon shipment of merchandise. Soylent, one of STCB’s wholly owned subsidiaries, earns its revenues through the sale of nutritional drinks. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise. Whipshots, a 96% owned subsidiary, earns its revenues through the sale of vodka infused whipped cream. Revenue from retail sales is recognized at shipment to the retailer. Revenue from eCommerce sales, is recognized upon shipment of merchandise. The Company applies the following five-step model in order to determine this amount: (i) Identify the contract with a customer; (ii) Identify the performance obligation in the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation. The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the licensee transferring goods or services to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company’s licensee must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company’s licensee’s performance obligations are transferred to customers at a point in time, typically upon delivery.
Income Taxes	Income Taxes The Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements or tax returns. Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the fiscal year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the fiscal years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Income in the period that includes the enactment date. The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”) with regards to uncertainty income taxes. Section 740-10-25 addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.
Stock-based Compensation	Stock-based Compensation The Company accounts for stock-based compensation per the provisions of ASC 718, Share-based Compensation (“ASC 718”), which requires the use of the fair-value based method to determine compensation for all arrangements under which employees and others receive shares of stock or equity instruments (warrants, options, and restricted stock units). The fair value of each warrant and option is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions for expected volatility, expected dividends, expected term, and the risk-free interest rate. The Company has not paid dividends historically and does not expect to pay them in the future. Expected volatilities are based on the volatility of comparable companies’ common stock. The expected term of awards granted is derived using estimates based on the specific terms of each award. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the period of the expected term. The grant date fair value of a restricted stock unit equals the closing price of our common stock on the trading day of the grant date.
Net Income (Loss) Per Common Share	Net Income (Loss) Per Common Share Net income (loss) per share of common stock is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the year. All outstanding options are considered potential common stock. The dilutive effect, if any, of stock payable and warrants are calculated using the treasury stock method. All outstanding convertible notes are considered common stock at the beginning of the period or at the time of issuance, if later, pursuant to the if-converted method. Since the effect of common stock equivalents is anti-dilutive with respect to losses, outstanding options have been excluded from the Company’s computation of net loss per share of common stock for the three and nine months ended September 30, 2023. The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock: SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE 2023 2022 Three Months Ended September 30, 2023 2022 Warrants 39,350,000 - Potential shares issuable under acquisition Share Adjustments 325,785,637 - Total 365,135,637 - 2023 2022 Nine Months Ended September 30, 2023 2022 Warrants - 35,700,000 Unvested compensation shares - 352,087 Total - 36,404,174
Intangible Assets	Intangible Assets Definite-lived intangible assets consist of certain domain names. Definite-lived intangible assets are amortized utilizing the straight-line method over the assets’ estimated useful lives, which approximate 10 16 Indefinite-lived intangible assets consist of certain trademarks and formula lists. These intangible assets are not amortized but are tested for impairment annually or whenever impairment indicators exist. The Company assesses potential impairment of its long-lived assets whenever events or changes in circumstances indicate that an asset or asset group’s carrying value may not be recoverable. Factors that are considered important that could trigger an impairment review include a current period operating or cash flow loss combined with a history of operating or cash flow losses and a projection or forecast that demonstrates continuing losses or insufficient income associated with the use of a long-lived asset or asset group. Other factors include a significant change in the manner of the use of the asset or a significant negative industry or economic trend. This evaluation is performed based on estimated undiscounted future cash flows from operating activities compared with the carrying value of the related assets. If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized, measured by the difference between the carrying value, and the estimated fair value of the assets, with such estimated fair values determined using the best information available and in accordance with FASB ASC Topic 820, Fair Value Measurements. During the three and nine months ended September 30, 2023 and 2022, the Company did not record asset impairment charges related to its intangible assets.
Royalties and Licenses	Royalties and Licenses Royalty-based obligations with content licensors are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made are generally made in connection with the development of a particular product, and therefore, we are generally subject to risk during the product phase. Payments earned after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue. Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract. Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through future revenue. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If an impairment exists, then the related assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated. Our minimum contractual royalty-based obligations remaining as of September 30, 2023 are approximately $ 275,000 1,670,000 20,000
Leases	Leases With the adoption of ASC 842, operating lease agreements are required to be recognized on the balance sheet as Right-of-Use (“ROU”) assets and corresponding lease liabilities. ROU assets include any prepaid lease payments and exclude any lease incentives and initial direct costs incurred. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. The lease terms may include options to extend or terminate the lease if it is reasonably certain that the Company will exercise that option. AOS, the Company’s wholly owned subsidiary leased its corporate office (“AOS Lease”). The AOS Lease was classified as an operating lease and had a term of 2 1,372 7,564 4 In accordance with ASC 842, Leases, the Company recognized a ROU asset and corresponding lease liability on the condensed consolidated balance sheet for long-term office leases. See Note 11 – Leases for further discussion, including the impact on the condensed consolidated financial statements and related disclosures .
Inventory	Inventory Inventory consists of premium body and skincare products, fragrances and nutritional products. Inventory is measured using the first-in, first-out method and stated at average cost as of September 30, 2023. The value of inventories is reduced for excess and obsolete inventories. We monitor inventory to identify events that would require impairment due to obsolete inventory and adjust the value of inventory when required. We did not record any inventory impairment losses for the three or nine months ended September 30, 2023 and 2022.
Acquisitions, Intangible Assets and Goodwill	Acquisitions, Intangible Assets and Goodwill The condensed consolidated financial statements reflect the operations of an acquired business beginning as of the date of acquisition. Assets acquired and liabilities assumed are recorded at their fair values at the date of acquisition; goodwill is recorded for any excess of the purchase price over the fair values of the net assets acquired. Significant judgment is required to determine the fair value of certain tangible and intangible assets and in assigning their respective useful lives. Accordingly, we typically obtain the assistance of third-party valuation specialists for significant tangible and intangible assets. The fair values are based on available historical information and on future expectations and assumptions deemed reasonable by management but are inherently uncertain. The Company typically employs an income method to measure the fair value of intangible assets, which is based on forecasts of the expected future cash flows attributable to the respective assets. Significant estimates and assumptions inherent in the valuations reflect a consideration of other marketplace participants and include the amount and timing of future cash flows (including expected growth rates and profitability), the underlying product or technology life cycles, economic barriers to entry and the discount rate applied to the cash flows. Unanticipated market or macroeconomic events and circumstances could affect the accuracy or validity of the estimates and assumptions. Determining the useful life of an intangible asset also requires judgment. Intangible assets are amortized over their estimated lives. Any intangible assets associated with acquired in-process research and development activities (“IPR&D”) are not amortized until a product is available for sale. Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net of the acquisition date fair values of the assets acquired and the liabilities assumed. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement. We review goodwill for impairment at least annually or more frequently if indicators of impairment exist. Our goodwill impairment test may require the use of qualitative judgements and fair-value techniques, which are inherently subjective. Impairment loss, if any, is recorded when a reporting units’ fair value of goodwill is less than its carrying value. No 58,081,660 32,836,563
Segments	Segments Operating segments are defined as components of an enterprise about which separate discrete information is available for evaluation by the chief operating decision maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s Chief Executive Officer (“CEO”) is the Company’s chief operating decision maker (“CODM”) and views the Company’s operations and manages its business in three reportable operating segments: (i) Starco Brands, which includes AOS, Whipshots Holdings and Whipshots LLC, (ii) Skylar, and (iii) Soylent. The CODM assesses performance of operating segments and determines the allocation of resources based primarily on gross profit as a whole.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements All newly issued but not yet effective accounting pronouncements have been deemed to be not applicable or immaterial to the Company.

SUMMARY OF SIGNIFICANT ACCOUN_3

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	9 Months Ended
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	Sep. 30, 2023
Accounting Policies [Abstract]
SCHEDULE OF FAIR VALUE MEASUREMENTS	The following table summarized the financial instruments of the Company at fair value based on the valuation approach applied to each class of security as of September 30, 2023: SCHEDULE OF FAIR VALUE MEASUREMENTS Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Fair Value Measurement at Reporting Date Using Carrying Value at September 30, 2023 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Liabilities: Fair Value of potential Share Adjustment $ 39,894,720 $ - $ - $ 39,894,720 Total Liabilities $ 39,894,720 $ - $ - $ 39,894,720
SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE	The following table summarizes the securities that were excluded from the diluted per share calculation because the effect of including these potential shares was antidilutive due to the Company’s net loss position even though the exercise price could be less than the average market price of the common stock: SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE 2023 2022 Three Months Ended September 30, 2023 2022 Warrants 39,350,000 - Potential shares issuable under acquisition Share Adjustments 325,785,637 - Total 365,135,637 - 2023 2022 Nine Months Ended September 30, 2023 2022 Warrants - 35,700,000 Unvested compensation shares - 352,087 Total - 36,404,174

SEGMENTS (Tables)

SEGMENTS (Tables)	9 Months Ended
SEGMENTS (Tables)	Sep. 30, 2023
Segment Reporting [Abstract]
SCHEDULE OF GROSS PROFIT REPORTING SEGMENT	The following tables present gross profit by reporting segment: SCHEDULE OF GROSS PROFIT REPORTING SEGMENT Starco Brands Skylar Soylent 1 Total Nine Months Ended September 30, 2023 Starco Brands Skylar Soylent 1 Total Gross revenues $ 11,326,255 $ 7,438,654 $ 27,561,208 $ 46,326,117 Cost of revenues 2,561,347 1,837,379 20,311,809 24,710,535 Gross profit $ 8,764,908 $ 5,601,275 $ 7,249,399 $ 21,615,582 Starco Brands 2 Skylar 3 Soylent 4 Total Nine Months Ended September 30, 2022 Starco Brands 2 Skylar 3 Soylent 4 Total Gross revenues $ 3,811,746 $ - $ - $ 3,811,746 Cost of revenues 343,994 - - 343,994 Gross profit $ 3,467,752 $ - $ - $ 3,467,752 1 The Company does not include results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company. 2 The Company does not include results for AOS within the Starco Brands segment prior to the date of acquisition, September 12, 2022, as AOS was not yet a subsidiary of the Company. 3 The Company does not report results for Skylar prior to the date of acquisition, December 29, 2022, as Skylar was not yet a subsidiary of the Company. 4 The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

ACQUISITIONS (Tables)

ACQUISITIONS (Tables)	9 Months Ended
ACQUISITIONS (Tables)	Sep. 30, 2023
Business Acquisition [Line Items]
SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES	The AOS Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 12,608,560 Assets acquired: Cash and cash equivalents 200,661 Accounts receivable 153,764 Prepaid and other assets 167,565 Inventory 656,448 PP&E, net 16,622 Intangibles 17,309 Right of use asset 85,502 Customer relationships - Trade names and trademarks - Total assets acquired 1,297,871 Liabilities assumed: Accrued liabilities 562,919 Accounts payable 128,724 Right of use liability 87,539 Note payable - Line of credit - Total liabilities assumed 779,182 Net assets acquired 518,689 Goodwill $ 12,089,871 1 Consideration consists of the following: $ 1,821 11,654,452 4,147 1,990 946,149
Skylar Acquisition [Member]
Business Acquisition [Line Items]
SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES	The Skylar Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 21,417,681 Assets acquired: Cash and cash equivalents 339,679 Accounts receivable 381,762 Prepaid and other assets 701,566 Inventory 2,508,287 PP&E, net 25,942 Intangibles 161,693 Customer relationships 2 2,091,000 Trade names and trademarks 3 6,557,000 Total assets acquired 12,766,929 Liabilities assumed: Accrued liabilities 540,036 Accounts payable 2,425,524 Total liabilities assumed 2,965,560 Net assets acquired 9,801,369 Goodwill $ 11,616,312 1 Consideration consists of the following: $ 2,039,345 13,120,924 571,428 2,314,732 3,371,252 2 Based on the valuation of the Skylar Acquisition, customer relationships, a new intangible asset was identified, and given a fair value of $ 2,091,000 10 years 3 Based on the valuation of the Skylar Acquisition, trade names and trademarks, a new intangible asset was identified, and given a fair value of $ 6,557,000 16 years
Soylent Acquisition [Member]
Business Acquisition [Line Items]
SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES	The Soylent Acquisition was accounted for as a business combination in accordance with ASC 805, Business Combinations. The preliminary fair values of the acquired assets and liabilities as of the acquisition date were: SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES Consideration 1 $ 68,339,812 Assets acquired: Cash and cash equivalents 189,071 Accounts receivable 5,617,270 Prepaid and other assets 1,045,431 Inventory 14,564,431 PP&E, net 2 8,568 Intangibles 3 24,600,000 Total assets acquired 46,024,770 Liabilities assumed: Accounts payable 6,561,069 Accrued liabilities 699,364 Line of credit 4,800,000 Total liabilities assumed 12,060,434 Net assets acquired 33,964,336 Goodwill $ 34,375,476 1 Consideration consists of the following: $ 200,000 26,693,143 2,785,714 1,517,595 37,143,360 0.35 2 Based on the valuation of the Soylent Acquisition, inventory was marked up to fair value in the amount $ 2,250,103 3 Based on the valuation of the Soylent Acquisition, new intangible assets classified as tradenames and trademarks were identified as of Soylent Acquisition date, with a fair value of $ 19,700,000 4,600,000 16 years 10 years

RELATED PARTY TRANSACTIONS (Tab

RELATED PARTY TRANSACTIONS (Tables)	9 Months Ended
RELATED PARTY TRANSACTIONS (Tables)	Sep. 30, 2023
Related Party Transactions [Abstract]
SCHEDULE OF DEBT	SCHEDULE OF DEBT Outstanding Original Original rate Revised Revised rate Note #1 $ 100,000 7/19/2023 4 % 12/31/2024 Prime + 2 % Note #2 100,000 6/28/2023 4 % 12/31/2024 Prime + 2 % Note #3 500,000 9/17/2023 4 % 12/31/2024 Prime + 2 % Note #4 500,000 12/13/2023 4 % 12/31/2024 Prime + 2 % Note #6 2,000,000 8/1/2023 Prime + 4 % 12/31/2024 Prime + 2 % Note #7 800,000 7/1/2023 Prime + 4 % 12/31/2024 Prime + 2 % $ 4,000,000

STOCK WARRANTS AND COMPENSATI_2

STOCK WARRANTS AND COMPENSATION (Tables)	9 Months Ended
STOCK WARRANTS AND COMPENSATION (Tables)	Sep. 30, 2023
Stock Warrants And Compensation
FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES	FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES Number of Stock Warrants Stock Price Strike Price Expected Volatility Risk- free Interest Rate Dividend Rate Fair Value Risk- Number of free Stock Stock Strike Expected Interest Dividend Expected Fair Date Warrants Price Price Volatility Rate Rate Term Value 9/12/2022 33,150,000 $ 0.19 $ 0.19 103.09 % 3.47 % 0.00 % 3.0 $ 4,088,769 11/01/2022 100,000 $ 0.20 $ 0.20 102.86 % 4.27 % 0.00 % 1.0 $ 8,116 11/03/2022 5,000,000 $ 0.19 $ 0.19 102.84 % 4.36 % 0.00 % 3.0 $ 618,176 12/29/2022 285,714 $ 0.20 $ 0.01 103.49 % 3.94 % 0.00 % 1.0 $ 54,401 03/03/2023 114,286 $ 0.17 $ 0.01 137.62 % 4.26 % 0.00 % 1.0 $ 18,710 06/01/2023 150,000 $ 0.12 $ 0.19 150.24 % 3.70 % 0.00 % 3.0 $ 14,013
SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES	A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below: SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES Shares available Weighted Average Weighted-Average Aggregate Outstanding, December 31, 2021 2,550,000 $ 1.03 $ 0.82 $ - Issued 33,150,000 $ 0.19 $ 4.73 $ - Exercised - $ - $ - $ - Cancelled - $ - $ - $ - Expired - $ - $ - $ - Outstanding, September 30, 2022 35,700,000 $ 0.25 $ 4.45 $ - Outstanding, December 31, 2022 41,085,714 0.24 4.64 45,714 Issued 264,286 $ 0.11 $ 5.13 $ 14,857 Exercised - $ - $ - $ - Cancelled - $ - $ - $ - Expired 2,000,000 $ 1.05 $ - $ - Outstanding, September 30, 2023 39,350,000 $ 0.20 $ 4.12 $ 52,000 Exercisable, September 30, 2023 14,316,664 $ 0.20 $ 4.12 $ 52,000
SCHEDULE OF EXERCISABLE WARRANTS	The following table summarizes information about stock warrants to purchase shares of the Company’s common stock outstanding and exercisable as of September 30, 2023: SCHEDULE OF EXERCISABLE WARRANTS Weighted- Weighted- Average Average Range of Outstanding Remaining Life Exercise Number exercise prices Warrants In Years Price Exercisable $ 1.00 250,000 1.00 $ 1.00 250,000 0.90 300,000 2.00 0.90 200,000 0.19 38,300,000 4.15 0.19 13,466,664 0.20 100,000 4.09 0.20 - 0.01 400,000 4.30 0.01 400,000 39,350,000 4.12 $ 0.20 14,316,664

STOCK PAYABLE (Tables)

STOCK PAYABLE (Tables)	9 Months Ended
STOCK PAYABLE (Tables)	Sep. 30, 2023
Equity [Abstract]
SCHEDULE OF ACTIVITY OF STOCK PAYABLE	The following summarizes the activity of stock payable during the nine months ended September 30, 2023 and 2022: SCHEDULE OF ACTIVITY OF STOCK PAYABLE Amount Shares Ending balance - December 31, 2022 $ - - Additions 40,057,218 271,392,655 Issuances (162,498 ) (162,498 ) Ending balance – September 30, 2023 $ 39,894,720 271,230,157

LEASES (Tables)

LEASES (Tables)	9 Months Ended
LEASES (Tables)	Sep. 30, 2023
Leases
SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE	The following table presents net lease cost and other supplemental lease information: SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE Nine Months Ended September 30, 2023 Lease cost Operating lease cost (cost resulting from lease payments) $ 66,864 Short term lease cost - Sublease income (66,864 ) Net lease cost $ - Operating lease – operating cash flows (fixed payments) $ 66,864 Operating lease – operating cash flows (liability reduction) $ 61,605 Current leases – right of use assets $ - Current liabilities – operating lease liabilities $ - Non-current liabilities – operating lease liabilities $ - Operating lease ROU assets $ - Weighted-average remaining lease term (in years) - Weighted-average discount rate 2.1 % Year Ended December 31, 2022 Lease cost Operating lease cost (cost resulting from lease payments) $ 31,391 Short term lease cost - Sublease income (31,391 ) Net lease cost $ - Operating lease – operating cash flows (fixed payments) $ 31,391 Operating lease – operating cash flows (liability reduction) $ 25,935 Current leases – right of use assets $ 61,353 Current liabilities – operating lease liabilities $ 61,605 Non-current liabilities – operating lease liabilities $ - Operating lease ROU assets $ - Weighted-average remaining lease term (in years) 0.75 Weighted-average discount rate 2.1 %

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	9 Months Ended
PROPERTY AND EQUIPMENT (Tables)	Sep. 30, 2023
Property, Plant and Equipment [Abstract]
SCHEDULE OF PROPERTY AND EQUIPMENT	Property and equipment, net consist of the following: SCHEDULE OF PROPERTY AND EQUIPMENT September 30, 2023 Computer equipment $ 104,747 Tools and equipment 168,244 Furniture and equipment 18,861 Property and equipment, gross 291,852 Less: Accumulated depreciation (251,530 ) Property and equipment, net $ 40,323 December 31, 2022 Computer equipment $ 25,913 Tools and equipment 16,434 Furniture and equipment 217 Property and equipment, gross 42,564 Less: Accumulated depreciation (16,691 ) Property and equipment, net $ 25,873

INTANGIBLE ASSETS AND GOODWILL

INTANGIBLE ASSETS AND GOODWILL (Tables)	9 Months Ended
INTANGIBLE ASSETS AND GOODWILL (Tables)	Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL	Intangible assets, net consists of the following: SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL September 30, 2023 Gross Carrying Accumulated Amount Amortization Net Trade names and trademarks $ 26,710,107 $ 1,312,608 $ 25,397,498 Customer relationships 6,791,000 411,349 6,379,651 Formulas (indefinite life) 135,000 - 135,000 Domain names 75,750 37,384 38,366 Intangible Assets $ 33,711,857 $ 1,761,341 $ 31,950,516 December 31, 2022 Gross Carrying Accumulated Amount Amortization Net Formulas (indefinite life) $ 135,000 $ - $ 135,000 Domain names 44,002 599 43,403 Trademark 20,000 - 20,000 Intangible Assets $ 199,002 $ 599 $ 198,403
SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS	As of September 30, 2023, future expected amortization expense of Intangible assets was as follows: SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS Fiscal Period: Remainder of 2023 $ 582,970 2024 2,331,879 2025 2,331,879 2026 2,331,879 2027 2,331,879 Thereafter 22,040,030 Total amortization remaining $ 31,950,516
SCHEDULE OF GOODWILL	The changes in the carrying amounts of goodwill during the nine months ended September 30, 2023 were as follows. SCHEDULE OF GOODWILL Balance at December 31, 2022 $ 32,836,563 Acquisition of Soylent 34,375,476 Measurement period adjustments (9,130,380 ) Balance at September 30, 2023 $ 58,081,660

INVENTORY (Tables)

INVENTORY (Tables)	9 Months Ended
INVENTORY (Tables)	Sep. 30, 2023
Inventory Disclosure [Abstract]
SCHEDULE OF INVENTORY	Inventory by major class are as follows: SCHEDULE OF INVENTORY September 30, 2023 December 31, 2022 Raw materials 7,832,033 1,294,864 Finished goods 11,396,255 1,738,789 Total inventory $ 19,228,288 $ 3,033,653

ORGANIZATION AND DESCRIPTION _2

ORGANIZATION AND DESCRIPTION OF BUSINESS (Details Narrative) - $ / shares	Sep. 30, 2023	Feb. 09, 2023	Jan. 06, 2023	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Common stock, par value		$ 0.001
Common Class A [Member]
Property, Plant and Equipment [Line Items]
Common stock, par value	$ 0.001	$ 0.001		$ 0.001
Common stock, shares authorized	1,700,000,000	1,700,000,000		1,700,000,000
Common Class B [Member]
Property, Plant and Equipment [Line Items]
Common stock, par value	$ 0.001	$ 0.001		$ 0.001
Common stock, shares authorized	300,000,000	300,000,000		300,000,000
Minimum [Member]
Property, Plant and Equipment [Line Items]
Common stock, shares authorized		300,000,000
Maximum [Member]
Property, Plant and Equipment [Line Items]
Common stock, shares authorized		2,000,000,000
Amended and Restated Articles [Member]
Property, Plant and Equipment [Line Items]
Common stock outstanding percentage			53.47%
Whipshotsde [Member]
Property, Plant and Equipment [Line Items]
Noncontrolling interest, ownership percentage by parent	96%
Percentage of equity issued subject to vesting requirements	3%

GOING CONCERN (Details Narrativ

GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
GOING CONCERN (Details Narrative) - USD ($)	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Aug. 08, 2023	Dec. 31, 2022
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Accumulated deficit	$ 22,990,975		$ 22,990,975			$ 17,578,219
Net loss	$ (2,327,030)	$ 150,542	5,412,756	$ (32,819)
Net cash provided by operating activities			$ 300,000
Notes payable					$ 4,000,000
Secured debt					$ 4,000,000

SCHEDULE OF FAIR VALUE MEASUREM

SCHEDULE OF FAIR VALUE MEASUREMENTS (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Platform Operator, Crypto-Asset [Line Items]
Fair Value of potential Share Adjustment	$ 39,894,720
Total Liabilities	39,894,720
Fair Value, Inputs, Level 1 [Member]
Platform Operator, Crypto-Asset [Line Items]
Fair Value of potential Share Adjustment
Total Liabilities
Fair Value, Inputs, Level 2 [Member]
Platform Operator, Crypto-Asset [Line Items]
Fair Value of potential Share Adjustment
Total Liabilities
Fair Value, Inputs, Level 3 [Member]
Platform Operator, Crypto-Asset [Line Items]
Fair Value of potential Share Adjustment	39,894,720
Total Liabilities	$ 39,894,720

SCHEDULE OF ANTIDILUTIVE SECURI

SCHEDULE OF ANTIDILUTIVE SECURITIES EXCLUDED FROM COMPUTATION OF NET LOSS PER SHARE (Details) - shares	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total	365,135,637			36,404,174
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total	39,350,000			35,700,000
Potential Shares Issuable Under Acquisition Share Adjustments [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total	325,785,637
Unvested Compensation Shares [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total				352,087

SUMMARY OF SIGNIFICANT ACCOUN_4

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)	9 Months Ended
	Sep. 30, 2023 USD ($) a	Sep. 30, 2022 USD ($)	Dec. 31, 2022 USD ($)
Property, Plant and Equipment [Line Items]
Cash equivalents	$ 0		$ 0
Allowance for uncollectible accounts	358,318		0
Contractual obligation, December 31, 2023	275,000
Contractual obligation, December 31, 2024	1,670,000
Contractual obligation, December 31, 2025	20,000
Goodwill, impairment loss	0	$ 0
Goodwill	$ 58,081,660		$ 32,836,563
AOS Lease [Member]
Property, Plant and Equipment [Line Items]
Operating lease term of contract	2 years
Square feet of office space \| a	1,372
Monthly base rent amount	$ 7,564
Operating lease yearly rate increase	4%
Minimum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, capitalization threshold	$ 2,000
Estimated useful lives	10 years
Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated useful lives	16 years
Whipshotsde [Member]
Property, Plant and Equipment [Line Items]
Noncontrolling interest, ownership percentage by parent	96%

SCHEDULE OF GROSS PROFIT REPORT

SCHEDULE OF GROSS PROFIT REPORTING SEGMENT (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023		Sep. 30, 2022
Segment Reporting Information [Line Items]
Gross revenues			$ 46,326,117		$ 3,811,746
Cost of revenues			24,710,535		343,994
Gross profit	$ 8,308,724	$ 1,314,259	21,615,582		3,467,752
Starco Brands [Member]
Segment Reporting Information [Line Items]
Gross revenues			11,326,255		3,811,746	[1]
Cost of revenues			2,561,347		343,994	[1]
Gross profit			8,764,908		3,467,752	[1]
Skylar [Member]
Segment Reporting Information [Line Items]
Gross revenues			7,438,654			[2]
Cost of revenues			1,837,379			[2]
Gross profit			5,601,275			[2]
Soylent [Member]
Segment Reporting Information [Line Items]
Gross revenues			27,561,208	[3]		[4]
Cost of revenues			20,311,809	[3]		[4]
Gross profit			$ 7,249,399	[3]		[4]

[1]The Company does not include results for AOS within the Starco Brands segment prior to the date of acquisition, September 12, 2022, as AOS was not yet a subsidiary of the Company.[2]The Company does not report results for Skylar prior to the date of acquisition, December 29, 2022, as Skylar was not yet a subsidiary of the Company.[3]The Company does not include results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.[4]The Company does not report results for Soylent prior to the date of acquisition, February 15, 2023, as Soylent was not yet a subsidiary of the Company.

SCHEDULE OF RECOGNIZED IDENTIFI

SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES (Details) - USD ($)		Feb. 15, 2023	Dec. 29, 2022	Sep. 12, 2022	Sep. 30, 2023	Dec. 31, 2022
Business Acquisition [Line Items]
Goodwill					$ 58,081,660	$ 32,836,563
AOS Acquisition [Member]
Business Acquisition [Line Items]
Consideration	[1]			$ 12,608,560
Cash and cash equivalents				200,661
Accounts receivable				153,764
Prepaid and other assets				167,565
Inventory				656,448
PP&E, net				16,622
Intangibles				17,309
Right of use asset				85,502
Total assets acquired				1,297,871
Accrued liabilities				562,919
Accounts payable				128,724
Right of use liability				87,539
Note payable
Line of credit
Total liabilities assumed				779,182
Net assets acquired				518,689
Goodwill				12,089,871
AOS Acquisition [Member] \| Customer Relationships [Member]
Business Acquisition [Line Items]
Intangibles
AOS Acquisition [Member] \| Trademarks and Trade Names [Member]
Business Acquisition [Line Items]
Intangibles
Skylar Acquisition [Member]
Business Acquisition [Line Items]
Consideration	[2]		$ 21,417,681
Cash and cash equivalents			339,679
Accounts receivable			381,762
Prepaid and other assets			701,566
Inventory			2,508,287
PP&E, net			25,942
Intangibles			161,693
Total assets acquired			12,766,929
Accrued liabilities			540,036
Accounts payable			2,425,524
Total liabilities assumed			2,965,560
Net assets acquired			9,801,369
Goodwill			11,616,312
Skylar Acquisition [Member] \| Customer Relationships [Member]
Business Acquisition [Line Items]
Intangibles	[3]		2,091,000
Skylar Acquisition [Member] \| Trademarks and Trade Names [Member]
Business Acquisition [Line Items]
Intangibles	[4]		$ 6,557,000
Soylent Acquisition [Member]
Business Acquisition [Line Items]
Consideration	[5]	$ 68,339,812
Cash and cash equivalents		189,071
Accounts receivable		5,617,270
Prepaid and other assets		1,045,431
Inventory		14,564,431
PP&E, net	[6]	8,568
Intangibles	[7]	24,600,000
Total assets acquired		46,024,770
Accrued liabilities		699,364
Accounts payable		6,561,069
Line of credit		4,800,000
Total liabilities assumed		12,060,434
Net assets acquired		33,964,336
Goodwill		$ 34,375,476

[1]Consideration consists of the following: $ 1,821 11,654,452 4,147 1,990 946,149 2,039,345 13,120,924 571,428 2,314,732 3,371,252 2,091,000 10 years 6,557,000 16 years 200,000 26,693,143 2,785,714 1,517,595 37,143,360 0.35 2,250,103 19,700,000 4,600,000 16 years 10 years

SCHEDULE OF RECOGNIZED IDENTI_2

SCHEDULE OF RECOGNIZED IDENTIFIED ASSETS ACQUIRED AND LIABILITIES (Details) (Parenthetical) - USD ($)					3 Months Ended	9 Months Ended
		Feb. 15, 2023	Dec. 29, 2022	Sep. 12, 2022	Sep. 30, 2022	Sep. 30, 2023
Business Acquisition [Line Items]
Equity payble during period value					$ 1,897,727
Share Price						$ 0.35
AOS Acquisition [Member]
Business Acquisition [Line Items]
Cash paid				$ 1,821		$ 1,821
Payments for previous acquisition				11,654,452
Payments to acquire businesses				4,147
Cash holdback				1,990
Equity payble during period value				946,149
Fair value				17,309
AOS Acquisition [Member] \| Customer Relationships [Member]
Business Acquisition [Line Items]
Fair value
AOS Acquisition [Member] \| Trademarks and Trade Names [Member]
Business Acquisition [Line Items]
Fair value
Skylar Acquisition [Member]
Business Acquisition [Line Items]
Cash paid			$ 2,039,345
Payments for previous acquisition			13,120,924
Cash holdback			2,314,732			3,371,252
Equity payble during period value			3,371,252			$ 2,314,732
Payments for seller expenses			571,428
Fair value			$ 161,693
Share Price			$ 0.17
Skylar Acquisition [Member] \| Customer Relationships [Member]
Business Acquisition [Line Items]
Fair value	[1]		$ 2,091,000
intangible asset amortized over period			10 years
Skylar Acquisition [Member] \| Trademarks and Trade Names [Member]
Business Acquisition [Line Items]
Fair value	[2]		$ 6,557,000
intangible asset amortized over period			16 years
Soylent Acquisition [Member]
Business Acquisition [Line Items]
Cash paid		$ 200,000
Payments for previous acquisition		26,693,143
Fair value	[3]	24,600,000
Equity holdback to be paid		2,785,714
Working capital adjustment, net		1,517,595
Stock payable liability		$ 37,143,360
Share Price		$ 0.35
Soylent Acquisition [Member] \| Inventory [Member]
Business Acquisition [Line Items]
Fair value		$ 2,250,103
Soylent Acquisition [Member] \| Trade Names [Member]
Business Acquisition [Line Items]
Fair value		$ 19,700,000
intangible asset amortized over period		16 years
Soylent Acquisition [Member] \| Trademarks [Member]
Business Acquisition [Line Items]
Fair value		$ 4,600,000
intangible asset amortized over period		10 years

[1]Based on the valuation of the Skylar Acquisition, customer relationships, a new intangible asset was identified, and given a fair value of $ 2,091,000 10 years 6,557,000 16 years 19,700,000 4,600,000 16 years 10 years

ACQUISITIONS (Details Narrative

ACQUISITIONS (Details Narrative) - USD ($)				9 Months Ended
ACQUISITIONS (Details Narrative) - USD ($)	Feb. 15, 2023	Dec. 29, 2022	Sep. 12, 2022	Sep. 30, 2023
Business Acquisition [Line Items]
Deferred payments to acquire business				$ 6,137
Share price				$ 0.35
Number of shares, issued				661,334
AOS Acquisition [Member]
Business Acquisition [Line Items]
Business acquisition, share price per share			$ 0.19
Number of shares issued			61,400,000
Cash per share non accredited investor			$ 0.0982
Payments to acquire businesses			$ 1,821	$ 1,821
Deferred payments to acquire business				$ 1,990
Share value of deferred payments				62,499
Business acquisition, transaction costs			$ 845,000
AOS Acquisition [Member] \| Shares Issuable after Indemnification Period [Member]
Business Acquisition [Line Items]
Number of shares issued			5,000,000	4,979,731
AOS Acquisition [Member] \| Shares Issuable Upon Completion of Sales Metrics [Member]
Business Acquisition [Line Items]
Number of shares issued			5,000,000
Skylar Acquisition [Member]
Business Acquisition [Line Items]
Business acquisition, share price per share		$ 0.20
Number of shares issued		68,622,219
Payments to acquire businesses		$ 2,039,345
Business acquisition, transaction costs		1,770,000
Business acquisition, paid in cash to settle debt		$ 2,000,000
Share price		$ 0.17
Cash to non-accredited investors				$ 27,273
Skylar Acquisition [Member] \| Shares Issuable after Indemnification Period [Member]
Business Acquisition [Line Items]
Number of shares issued		19,268,162		19,268,162
Skylar Acquisition [Member] \| Shares Issuable Upon Completion of Sales Metrics [Member]
Business Acquisition [Line Items]
Number of shares issued		11,573,660		11,573,660
Soylent Acquisition [Member]
Business Acquisition [Line Items]
Business acquisition, share price per share	$ 0.15
Number of shares issued	165,336,430
Payments to acquire businesses	$ 200,000
Business acquisition, transaction costs				$ 5,700,000
Business acquisition, paid in cash to settle debt	$ 200,000
Share price	$ 0.35
Number of shares, issued	12,617,857
Share issued price				$ 0.203
Share adjustment value				$ 39,894,720
Soylent Acquisition [Member] \| Third-party [Member]
Business Acquisition [Line Items]
Share price	$ 0.189
Assets fair value adjustment	$ 37,143,360
Soylent Acquisition [Member] \| Common Class A [Member]
Business Acquisition [Line Items]
Number of restricted stock issued	18,571,429			18,571,429
Share issued price	$ 0.35
Soylent Acquisition [Member] \| Common Class A [Member] \| Maximum [Member]
Business Acquisition [Line Items]
Share issued price	$ 0.35

NOTES PAYABLE (Details Narrativ

NOTES PAYABLE (Details Narrative) - USD ($)		3 Months Ended		9 Months Ended
NOTES PAYABLE (Details Narrative) - USD ($)	Feb. 10, 2023	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022	Dec. 31, 2021	Sep. 30, 2021
Short-Term Debt [Line Items]
Interest rate	2.50%
Short term borrowings		$ 587,840		$ 587,840		$ 3,109,535
Interest expense		255,775	$ 15,232	617,289	$ 47,127
Line of credit current	$ 5,000,000	4,663,500		4,663,500
Revolving credit percentage	1%
Debt instrument maturity date	Feb. 10, 2024
Interest fluctuating percentage	5%
Accrued interest		42,134		42,134		$ 6,960
Revolving Credit Facility [Member]
Short-Term Debt [Line Items]
Outstanding balance		4,663,500		4,663,500
Accrued interest		$ 36,453		$ 36,453
First Financing Loan For Director and Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest rate								4.40%
Short term borrowings							$ 53,822
Second Financing Loan [Member]
Short-Term Debt [Line Items]
Short term borrowings			$ 92,334		$ 92,334
Second financing Loan for Director and Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest rate		9.30%	5.82%	9.30%	5.82%
Third Financing Loan [Member]
Short-Term Debt [Line Items]
Short term borrowings		$ 98,039		$ 98,039
Subordinated debt		98,039		98,039
Financing Loan for Director and Officer Insurance Policy [Member]
Short-Term Debt [Line Items]
Interest expense		$ 0	$ 756	$ 1,057	$ 756

COMMITMENTS & CONTINGENCIES (De

COMMITMENTS & CONTINGENCIES (Details Narrative) - USD ($)

3 Months Ended

9 Months Ended

12 Months Ended

Feb. 15, 2023

Dec. 29, 2022

Sep. 12, 2022

Sep. 30, 2023

Sep. 30, 2022

Sep. 30, 2023

Sep. 30, 2022

Dec. 31, 2022

Dec. 31, 2021

Sep. 14, 2021

Sep. 08, 2021

Jul. 09, 2014

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Payments to acquire intangible assets

$ 233,108

Cash

$ 6,137

Equity payble during period value

$ 1,897,727

Share price

$ 0.35

Other payables and accruals

$ 2,133,861

$ 1,135,803

Additional paid in capital other payable and accruals

$ 150,000

Investors [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Other payables and accruals

$ 150,000

Investors [Member] | Related Party [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Accrued liability

$ 150,000

AOS Acquisition [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

61,400,000

Cash

$ 1,990

Cash holdback

$ 1,990

Equity payble during period value

$ 946,149

AOS Acquisition [Member] | Shares Issuable after Indemnification Period [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

5,000,000

4,979,731

Equity consideration payable

946,149

$ 946,149

AOS Acquisition [Member] | Shares Issuable Upon Completion of Sales Metrics [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

5,000,000

Skylar Acquisition [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

68,622,219

Cash holdback

$ 2,314,732

3,371,252

Equity payble during period value

$ 3,371,252

$ 2,314,732

Share price

$ 0.17

Skylar Acquisition [Member] | Shares Issuable after Indemnification Period [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

19,268,162

Skylar Acquisition [Member] | Shares Issuable Upon Completion of Sales Metrics [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

11,573,660

Soylent Acquisition [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

165,336,430

Share price

$ 0.35

Soylent Acquisition [Member] | Common Class A [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Number of shares issued

18,571,429

Estimated fair value of potential obligation, value

$ 39,894,720

Estimated fair value of potential obligation, shares

271,392,655

Penguins Fly, LLC [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Minimum purchase price aggregate payment

$ 140,000

Maximum purchase price aggregate payment

$ 2,000,000

Payments to acquire intangible assets

$ 38,620

$ 20,000

Indefinite lived intangible assets

194,487

Washpoppin Inc. [Member]

Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]

Minimum royalty payments

$ 3,300,000

Royalty expense

$ 275,000

$ 127,000

$ 825,000

$ 127,000

SCHEDULE OF DEBT (Details)

SCHEDULE OF DEBT (Details) - USD ($)	Aug. 08, 2023	Feb. 10, 2023
Short-Term Debt [Line Items]
Outstanding balance	$ 4,000,000
Original rate		2.50%
Debt Note One [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 100,000
Original maturity	Jul. 19, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%
Debt Note Two [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 100,000
Original maturity	Jun. 28, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%
Debt Note Three [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 500,000
Original maturity	Sep. 17, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%
Debt Note Four [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 500,000
Original maturity	Dec. 13, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%
Debt Note Five [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 2,000,000
Original maturity	Aug. 01, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%
Debt Note Six [Member]
Short-Term Debt [Line Items]
Outstanding balance	$ 800,000
Original maturity	Jul. 01, 2023
Original rate	4%
Revised maturity	Dec. 31, 2024
Revised rate	2%

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details Narrative) - USD ($)										3 Months Ended			9 Months Ended		12 Months Ended
RELATED PARTY TRANSACTIONS (Details Narrative) - USD ($)	Mar. 03, 2023	Feb. 10, 2023	Dec. 29, 2022	Jul. 19, 2022	Feb. 14, 2022	Dec. 13, 2021	Sep. 17, 2021	Jun. 28, 2021	Jan. 24, 2020	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2017	Aug. 08, 2023	Dec. 31, 2022	Dec. 31, 2021
Related Party Transaction [Line Items]
Settled repurchase													1,628,454
Stock repurchased settled, shares													661,334
Notes payable																$ 4,000,000
Interest rate		2.50%
Maturity date		Feb. 10, 2024
Proceeds from related party debt													$ 800,000	$ 480,906
Debt instrument face amount																$ 4,000,000
Accrued interest due										$ 42,134			42,134				$ 6,960
Interest expense										255,775	$ 15,232		617,289	47,127
Revenue from related parties													46,326,117	3,811,746
Contributed Services [Member]
Related Party Transaction [Line Items]
Related party ttransaction amounts of transaction										6,672	38,500		45,450	141,000
Related Party [Member]
Related Party Transaction [Line Items]
General operating expenses										4,000,000			4,000,000		$ 289,821		572,500
Revenue from related parties										2,463,542	1,441,361		8,201,377	3,594,854
Accounts receivable related parties										2,625,713			2,625,713				2,107,015
Chairman and Former CEO [Member]
Related Party Transaction [Line Items]
Related party advance monthly interest payment															$ 2,545
Sanford Lang and Martin Goldrod [Member]
Related Party Transaction [Line Items]
Monthly share repurchases from related parties value												$ 10,950
Stock repurchased during period, value										98,500	32,850		98,500	98,500
Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Notes payable	$ 800,000		$ 2,000,000		$ 472,500	$ 500,000	$ 500,000	$ 100,000	$ 100,000
Interest rate				10%	4%				4%
Debt instrument term									2 years
Interest rate effective percentage	5%		5%	4%
Default interest rate				10%
Maturity date						Dec. 12, 2023	Sep. 17, 2023	Jun. 28, 2023
Proceeds from related party debt					$ 300,000
Repayment of company costs					$ 172,500
Share price					$ 0.29
Class of Warrant or Right, Number of Securities Called by Warrants or Rights	114,286		285,714
Class of Warrant or Right, Exercise Price of Warrants or Rights	$ 0.01		$ 0.01
Outstanding principal due										4,472,500			4,472,500				3,672,500
Accrued interest due										5,682			5,682				6,960
Interest expense										105,105	16,656		283,088	46,936
Chief Executive Officer [Member] \| Prime Rate [Member]
Related Party Transaction [Line Items]
Interest rate	4%		4%
The Woo [Member]
Related Party Transaction [Line Items]
Marketing expense related party										0	$ 0		0	$ 131,614
Temperance [Member]
Related Party Transaction [Line Items]
Notes receivable related parties										$ 0			$ 0				$ 95,640	$ 95,640

FAIR VALUE MEASUREMENT INPUTS A

FAIR VALUE MEASUREMENT INPUTS AND VALUATION TECHNIQUES (Details)	Sep. 30, 2023	Jun. 01, 2023 USD ($) $ / shares shares	Mar. 03, 2023 USD ($) $ / shares shares	Dec. 29, 2022 USD ($) $ / shares shares	Nov. 03, 2022 USD ($) $ / shares shares	Nov. 01, 2022 USD ($) $ / shares shares	Sep. 12, 2022 USD ($) $ / shares shares
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Expected Term	4 years 1 month 13 days
Chief Executive Officer [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Number of Stock Warrants \| shares		150,000	114,286	285,714	5,000,000	100,000	33,150,000
Strike Price \| $ / shares		$ 0.19	$ 0.01	$ 0.01	$ 0.19	$ 0.20	$ 0.19
Fair Value \| $		$ 14,013	$ 18,710	$ 54,401	$ 618,176	$ 8,116	$ 4,088,769
Chief Executive Officer [Member] \| Measurement Input, Share Price [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Warrants and Rights Outstanding, Measurement Input		0.12	0.17	0.20	0.19	0.20	0.19
Chief Executive Officer [Member] \| Measurement Input, Price Volatility [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Warrants and Rights Outstanding, Measurement Input		150.24	137.62	103.49	102.84	102.86	103.09
Chief Executive Officer [Member] \| Measurement Input, Risk Free Interest Rate [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Warrants and Rights Outstanding, Measurement Input		3.70	4.26	3.94	4.36	4.27	3.47
Chief Executive Officer [Member] \| Measurement Input, Expected Dividend Rate [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Warrants and Rights Outstanding, Measurement Input		0	0	0	0	0	0
Chief Executive Officer [Member] \| Measurement Input, Expected Term [Member]
Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]
Expected Term		3 years	1 year	1 year	3 years	1 year	3 years

SCHEDULE OF OUTSTANDING STOCK W

SCHEDULE OF OUTSTANDING STOCK WARRANTS AND CHANGES (Details) - Warrant [Member] - USD ($)	9 Months Ended		12 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022	Dec. 31, 2021
Shares available to purchase with warrants, Outstanding Balance	41,085,714	2,550,000	2,550,000
Weighted Average Exercise Price, Outstanding Balance	$ 0.24	$ 1.03	$ 1.03
Weighted Average Remaining Contractual Term (in years), Outstanding	4 years 1 month 13 days	4 years 5 months 12 days	4 years 7 months 20 days	9 months 25 days
Aggregate Intrinsic Value, Outstanding Balance	$ 45,714
Shares available to purchase with warrants, Issued	264,286	33,150,000
Weighted Average Exercise Price, Issued	$ 0.11	$ 0.19
Weighted Average Remaining Contractual Term (in years), Issued	5 years 1 month 17 days	4 years 8 months 23 days
Aggregate Intrinsic Value, Issued	$ 14,857
Shares available to purchase with warrants, Exercised
Shares available to purchase with warrants, Cancelled
Shares available to purchase with warrants, Expired	2,000,000
Weighted Average Exercise Price, Expired	$ 1.05
Shares available to purchase with warrants, Outstanding Balance	39,350,000	35,700,000	41,085,714	2,550,000
Weighted Average Exercise Price, Outstanding Balance	$ 0.20	$ 0.25	$ 0.24	$ 1.03
Aggregate Intrinsic Value, Outstanding Balance	$ 52,000		$ 45,714
Shares available to purchase with warrants, Exercisable Balance	14,316,664
Weighted Average Exercise Price, Exercisable	$ 0.20
Weighted Average Remaining Contractual Term (in years), Exercisable	4 years 1 month 13 days
Aggregate Intrinsic Value, Exercisable	$ 52,000

SCHEDULE OF EXERCISABLE WARRANT

SCHEDULE OF EXERCISABLE WARRANTS (Details)	Sep. 30, 2023 $ / shares shares
Class of Warrant or Right [Line Items]
Outstanding Warrants	39,350,000
Weighted-Average Remaining Life In Years	4 years 1 month 13 days
Weighted- Weighted Exercise Price \| $ / shares	$ 0.20
Number Exercisable	14,316,664
Exercise Price One [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price \| $ / shares	$ 1
Outstanding Warrants	250,000
Weighted-Average Remaining Life In Years	1 year
Weighted- Weighted Exercise Price \| $ / shares	$ 1
Number Exercisable	250,000
Exercise Price Two [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price \| $ / shares	$ 0.90
Outstanding Warrants	300,000
Weighted-Average Remaining Life In Years	2 years
Weighted- Weighted Exercise Price \| $ / shares	$ 0.90
Number Exercisable	200,000
Exercise Price Three [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price \| $ / shares	$ 0.19
Outstanding Warrants	38,300,000
Weighted-Average Remaining Life In Years	4 years 1 month 24 days
Weighted- Weighted Exercise Price \| $ / shares	$ 0.19
Number Exercisable	13,466,664
Exercise Price Four [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price \| $ / shares	$ 0.20
Outstanding Warrants	100,000
Weighted-Average Remaining Life In Years	4 years 1 month 2 days
Weighted- Weighted Exercise Price \| $ / shares	$ 0.20
Number Exercisable
Exercise Price Five [Member]
Class of Warrant or Right [Line Items]
Weighted- Weighted Exercise Price \| $ / shares	$ 0.01
Outstanding Warrants	400,000
Weighted-Average Remaining Life In Years	4 years 3 months 18 days
Weighted- Weighted Exercise Price \| $ / shares	$ 0.01
Number Exercisable	400,000

STOCK WARRANTS AND COMPENSATI_3

STOCK WARRANTS AND COMPENSATION (Details Narrative) - USD ($)

3 Months Ended

9 Months Ended

Jun. 02, 2023

Nov. 03, 2022

Nov. 01, 2022

Sep. 12, 2022

Sep. 30, 2023

Sep. 30, 2022

Sep. 30, 2023

Sep. 30, 2022

Aug. 08, 2023

Jun. 01, 2023

Mar. 03, 2023

Dec. 29, 2022

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Warrants and rights expiration

4 years 1 month 13 days

Funding fee

$ 4,000,000

weighted average grant date fair value of stock warrants granted

$ 0

$ 4,088,769

$ 32,723

$ 4,088,769

weighted average grant date fair value of stock warrants vested

923,185

74,580

1,215,139

125,277

Warrant [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Compensation expense

396,151

$ 60,600

1,196,430

$ 136,940

Future compensation cost

3,147,705

Outstanding and exercisable warrants

$ 52,000

Estimated fair value per share

$ 0.14

Board Members and Consultants [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Number of securities called by warrants or rights

33,150,000

Board Members and Consultants [Member] | Minimum [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Warrants and rights vesting period

3 years

Warrants and rights expiration

3 years

Board Members and Consultants [Member] | Maximum [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Warrants and rights vesting period

5 years

Warrants and rights expiration

5 years

Consultant [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Number of securities called by warrants or rights

150,000

5,000,000

100,000

Warrants and rights vesting period

3 years

1 year

Chief Executive Officer [Member]

Deferred Compensation Arrangement with Individual, Excluding Share-Based Payments and Postretirement Benefits [Line Items]

Number of securities called by warrants or rights

5,000,000

100,000

33,150,000

150,000

114,286

285,714

Funding fee

$ 800,000

$ 2,000,000

SCHEDULE OF ACTIVITY OF STOCK P

SCHEDULE OF ACTIVITY OF STOCK PAYABLE (Details)	9 Months Ended
SCHEDULE OF ACTIVITY OF STOCK PAYABLE (Details)	Sep. 30, 2023 USD ($) shares
Equity [Abstract]
Stock payable, Balance \| $
Stock payable, shares \| shares
Stock payable additions, net \| $	$ 40,057,218
Stock payable additions, net, shares \| shares	271,392,655
Stock payable issuances, net \| $	$ (162,498)
Stock payable issuances, net, shares \| shares	(162,498)
Stock payable, Balance \| $	$ 39,894,720
Stock payable, shares \| shares	271,230,157

SCHEDULE OF NET LEASE COST AND

SCHEDULE OF NET LEASE COST AND OTHER SUPPLEMENTAL LEASE (Details) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2023	Dec. 31, 2022
Leases
Operating lease cost (cost resulting from lease payments)	$ 66,864	$ 31,391
Short term lease cost
Sublease income	(66,864)	(31,391)
Net lease cost
Operating lease - operating cash flows (fixed payments)	66,864	31,391
Operating lease - operating cash flows (liability reduction)	61,605	25,935
Current leases - right of use assets
Current liabilities - operating lease liabilities		61,605
Non-current liabilities - operating lease liabilities
Current leases - right of use assets		$ 61,353
Weighted-average remaining lease term (in years) (Year)		9 months
Weighted-average discount rate (Rate)	2.10%	2.10%
Operating lease ROU assets

SCHEDULE OF PROPERTY AND EQUIPM

SCHEDULE OF PROPERTY AND EQUIPMENT (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 291,852	$ 42,564
Less: Accumulated depreciation	(251,530)	(16,691)
Property and equipment, net	40,323	25,873
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	104,747	25,913
Tools and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	168,244	16,434
Furniture and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 18,861	$ 217

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Property, Plant and Equipment [Abstract]
Depreciation	$ 4,776	$ 4,202	$ 12,718	$ 4,202

SCHEDULE OF INTANGIBLE ASSETS A

SCHEDULE OF INTANGIBLE ASSETS AND GOODWILL (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	$ 33,711,857	$ 199,002
Accumulated amortization	1,761,341	599
Intangible Assets, Net	31,950,516	198,403
Trademarks and Trade Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	26,710,107	20,000
Accumulated amortization	1,312,608
Intangible Assets, Net	25,397,498	20,000
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	6,791,000
Accumulated amortization	411,349
Intangible Assets, Net	6,379,651
Formulas [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	135,000	135,000
Accumulated amortization
Intangible Assets, Net	135,000	135,000
Internet Domain Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	75,750	44,002
Accumulated amortization	37,384	599
Intangible Assets, Net	$ 38,366	$ 43,403

SCHEDULE OF AMORTIZATION EXPENS

SCHEDULE OF AMORTIZATION EXPENSES OF INTANGIBLE ASSETS (Details)	Sep. 30, 2023 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
Remainder of 2023	$ 582,970
2024	2,331,879
2025	2,331,879
2026	2,331,879
2027	2,331,879
Thereafter	22,040,030
Total amortization remaining	$ 31,950,516

SCHEDULE OF GOODWILL (Details)

SCHEDULE OF GOODWILL (Details)	9 Months Ended
SCHEDULE OF GOODWILL (Details)	Sep. 30, 2023 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill beginning balance	$ 32,836,563
Acquisition of Soylent	34,375,476
Measurement period adjustments	(9,130,380)
Goodwill ending balance	$ 58,081,660

INTANGIBLE ASSETS AND GOODWIL_2

INTANGIBLE ASSETS AND GOODWILL (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Indefinite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 1,010,139	$ 0	$ 1,728,995	$ 6,013
Goodwill acquisition			34,375,476
STCB Segment [Member]
Indefinite-Lived Intangible Assets [Line Items]
Goodwill acquisition			12,089,871
Skylar Segment [Member]
Indefinite-Lived Intangible Assets [Line Items]
Goodwill acquisition			11,616,312
Soylent Segment [Member]
Indefinite-Lived Intangible Assets [Line Items]
Goodwill acquisition			$ 34,375,476

SCHEDULE OF INVENTORY (Details)

SCHEDULE OF INVENTORY (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Inventory Disclosure [Abstract]
Raw materials	$ 7,832,033	$ 1,294,864
Finished goods	11,396,255	1,738,789
Total inventory	$ 19,228,288	$ 3,033,653