[*] Certain information in this document has been omitted from this exhibit because it is both
(i) not material and (ii) would be competitively harmful if publicly disclosed.
MEDIA AUTHORIZATION FORM
Date: 10/07/2021
Advertiser: DatChat, Inc.
Contact: Darin Myman
Media: Barstool Sports
| Package | Franchise | Ad Unit | Description | Flight
Start | Flight End | Qty | Total
Estimated
Views /
Imps / DLs |
| Arizona Bowl Package | Barstool Sports | Custom | Custom | 10/18/2021 | 12/31/2021 | 1 | 0 |
| Superbowl Package | Barstool Sports | Custom | Custom | 2/1/2022 | 2/28/2022 | 1 | 0 |
| BFFs - Presenting Sponsor Package | BFF | Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| TIkTok Post · Video or Static | “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Presenting Sponsor+ | -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Package | Franchise | Ad Unit | Description | Flight
Start | Flight End | Qty | Total
Estimated
Views /
Imps / DLs |
| Chicks in the Office - Presenting Sponsor Package | Chicks in the Office | Presenting Sponsor+ | -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| TIkTok Post · Video or Static | “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Package | Franchise | Ad Unit | Description | Flight
Start | Flight End | Qty | Total
Estimated
Views /
Imps / DLs |
| Macrodosing - Presenting Sponsor Package | Macrodosing | Presenting Sponsor+ | -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Plan Bri Uncut - Presenting Sponsor Package | PlanBri Uncut | Presenting Sponsor | “-Brand’s logo integrated on Podcast Artwork on bottom ribbon to be distrbuted everywhere podcasts can be played (Apple, Spotify etc.)
-In-studio signage (as seen in all video clips)
-“Presented by…” introductions with :60 opening read of every episode
-Logo bug on full-episode distribution on YT (if applicable)
-1x Instagram Post promoting new episode (includes brand logo bug and tagging)
-1x Twitter Post promoting new episode (includes brand logo bug and tagging)” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| TIkTok Post · Video or Static | “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)” | 10/18/2021 | 12/31/2021 | [*] | [*] |
| Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 10/18/2021 | 12/31/2021 | [*] | [*] |
| Package | Franchise | Ad Unit | Description | Flight Start | Flight End | Qty | Total
Estimated
Views /
Imps / DLs |
| Rough N Rowdy - Associate Sponsor Package | Barstool Sports | Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 10/18/2021 | 12/31/2021 | [*] | [*] |
| Rough N’ Rowdy | Instagram Swipe-Up | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 10/18/2021 | 12/31/2021 | [*] | [*] |
| Custom | Custom | 10/18/2021 | 12/31/2021 | [*] | [*] |
| Son of a Boy Dad - Presenting Sponsor Package | Son of a Boy Dad | Presenting Sponsor+ | -Brand logo on podcast logo across distribution
-In-studio signage and product integration
-“Presented by…” introductions with :60 opening read of every episode
-Brand logo graphic on full-episode distribution on YouTube
-Lower third graphic during ad read (can include promo code)
-Link in YouTube description to advertiser site
-1x sponsored clip from full episode distributed on Youtube
-2x sponsored clips per episode on Twitter, Facebook, and Instagram | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Instagram Swipe-Up · Product Push | -:20 to :30 second video from in-house talent
*limited to :15 seconds on @barstoolsports main handle
-Brand mention with talking points
-Brand tag + Hashtag (if applicable)
-Text overlay pushing product details and offer
-Swipe Up to brand site (or landing page determined by the brand)
-Product Placement and/or ambient branding” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Sportsbook House Package | Electric Chair | Presenting Sponsor | “-Still graphic on opening graphic card
-Full :30 ad read within opening of the show
-Logo behind the talent on set
-Logo bug on on-screen graphics during full show
-Product on set
-Brand tag within blog, social, and YT copy below video (promo code integration if applicable)” | 11/1/2021 | 12/31/2021 | [*] | [*] |
| Package | Franchise | Ad Unit | Description | Flight
Start | Flight End | Qty | Total
Estimated
Views /
Imps / DLs |
| Viceroy Package | Viceroys | Instagram Post · Video or Static | “-Content-driven creative posted native within the feed
-Product Placement and/or ambient branding
-Brand tag + Hashtag (if applicable)” | 10/18/2021 | 2/28/2022 | [*] | [*] |
| Twitter Tweet | “-Short product description in copy with CTA (if applicable)
-Brand Tag
-Clickout URL
-Brand tag + Hashtag (if applicable)” | 10/18/2021 | 2/28/2022 | [*] | [*] |
| Added Value Package | Barstool Sports | In-Feed Product | In-Feed Post on:
Instagram
Twitter
Facebook
*Can do paid spend against IG for now | 11/1/2021 | 12/31/2021 | [*] | [*] |
| One Bite | Presenting Sponsor (Mediumform) | -Still graphic in Opening
-Full :15 Ad Read within opening of the episode
-Custom product integration within the show if applicable (product within show, talent trying a product or experience, etc)
-Brand mention within blog, social, and YT copy
-Brand logo watermark on first 3 seconds then switches to Barstool logo watermark (on both full video and social clips) | 10/18/2021 | 12/31/2021 | [*] | [*] |
| The Rundown | Presenting Sponsor (Longform) | -Still graphic on opening graphic card
-Full :30 ad read within opening of the show
-Logo behind the talent on set
-Logo bug on on-screen graphics during full show
-Product on set
-Brand tag within blog, social, and YT copy below video (promo code integration if applicable) | 11/1/2021 | 12/31/2021 | [*] | [*] |
| | | | | | | 121 | 29,016,008 |
Grand Total = $3,000,000
Payment
I authorize SJD MEDIA & MARKETING to bill me for the media purchased as outlined above and agree to pay by check or wire per monthly pre-payment terms as agreed upon with SJD MEDIA & MARKETING. By signing this authorization, you are also stating that you have authorization to approve such media and financial responsibilities.
Liability
By signing this authorization, you’re also accepting full liability of payment of all media and costs associated with this buy. You are guaranteeing payment on your behalf to SJD MEDIA & MARKETING
 | |  | |
| Darin Myman | | Stuart Dinetz | |
| DatChat, Inc. | | SJD MEDIA & MARKETING | |
