Goosehead Insurance (GSHD) 10-K21 Feb 242023 FY Annual reportFinancial data

Company Profile

Cover Page

Cover Page - USD ($)	12 Months Ended
Cover Page - USD ($)	Dec. 31, 2023	Feb. 19, 2024	Jun. 30, 2023
Entity Information [Line Items]
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2023
Current Fiscal Year End Date	--12-31
Document Transition Report	false
Entity File Number	001-38466
Entity Registrant Name	GOOSEHEAD INSURANCE, INC.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	82-3886022
Entity Address, Address Line One	1500 Solana Blvd, Building 4, Suite 4500
Entity Address, City or Town	Westlake
Entity Address, State or Province	TX
Entity Address, Postal Zip Code	76262
City Area Code	214
Local Phone Number	838-5500
Title of 12(b) Security	Class A Common Stock, par value $.01 per share
Trading Symbol	GSHD
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Document Financial Statement Error Correction [Flag]	false
Entity Shell Company	false
Entity Public Float			$ 1,469,076,691
Documents Incorporated by Reference	Portions of the registrant's definitive Proxy Statement for its 2024 Annual Meeting of Shareholders, which will be filed with the Securities and Exchange Commission within 120 days of December 31, 2023, are incorporated by reference into Part III, Items 10-14 of this Annual Report on Form 10-K.
Entity Central Index Key	0001726978
Document Fiscal Year Focus	2023
Document Fiscal Period Focus	FY
Amendment Flag	false
Class A Common Stock
Entity Information [Line Items]
Entity Common Stock, Shares Outstanding		25,089,467
Class B Common Stock
Entity Information [Line Items]
Entity Common Stock, Shares Outstanding		12,859,288

Audit Information

Audit Information	12 Months Ended
Audit Information	Dec. 31, 2023
Audit Information [Abstract]
Auditor Name	Deloitte & Touche LLP
Auditor Location	Dallas, Texas
Auditor Firm ID	34

Consolidated statements of oper

Consolidated statements of operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Revenues:
Revenues	$ 261,276	$ 209,390	$ 151,312
Operating Expenses:
Employee compensation and benefits	152,604	133,293	94,978
General and administrative expenses	62,111	52,887	39,789
Bad debts	4,361	6,198	2,999
Depreciation and amortization	9,244	6,884	4,873
Total operating expenses	228,320	199,262	142,639
Income from operations	32,956	10,128	8,673
Other Nonoperating Income (Expense) [Abstract]
Other income	0	0	185
Interest Expense	(6,568)	(4,999)	(2,854)
Income before taxes	26,388	5,129	6,004
Tax expense (benefit)	2,692	2,499	(2,292)
Net Income	23,696	2,630	8,296
Less: net income attributable to non-controlling interests	9,556	2,065	2,893
Net Income attributable to Goosehead Insurance, Inc.	$ 14,140	$ 565	$ 5,403
Earnings per share:
Basic (in dollars per share)	$ 0.59	$ 0.03	$ 0.28
Diluted (in dollars per share)	$ 0.55	$ 0.03	$ 0.26
Weighted average shares of Class A common stock outstanding:
Basic (in shares)	23,929	20,995	19,181
Diluted (in shares)	38,356	21,773	20,813
Commissions and agency fees
Revenues:
Revenues	$ 116,061	$ 100,265	$ 82,651
Franchise revenues
Revenues:
Revenues	143,772	107,722	67,508
Interest income
Revenues:
Revenues	$ 1,443	$ 1,403	$ 1,153

Consolidated balance sheets

Consolidated balance sheets - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Current Assets:
Cash and cash equivalents	$ 41,956	$ 28,743
Restricted cash	2,091	1,644
Commissions and agency fees receivable, net	12,903	14,440
Receivable from franchisees, net	9,720	4,932
Prepaid expenses	7,889	4,334
Total current assets	74,559	54,093
Receivable from franchisees, net of current portion	9,269	23,835
Property and equipment, net of accumulated depreciation	30,316	35,347
Right-of use asset	38,406	44,080
Intangible assets, net of accumulated amortization	17,266	4,487
Deferred income taxes, net	181,209	155,318
Other assets	3,867	4,193
Total assets	354,892	321,353
Current Liabilities:
Accounts payable and accrued expenses	16,398	15,958
Premiums payable	2,091	1,644
Lease liability	8,897	6,627
Contract liabilities	4,129	6,031
Note payable	9,375	6,875
Total current liabilities	40,890	37,135
Lease liability, net of current portion	57,382	64,947
Note payable, net of current portion	67,562	86,711
Contract liabilities, net of current portion	22,970	40,522
Liabilities under tax receivable agreement, net of current portion	149,302	125,662
Total liabilities	338,106	354,977
Commitments and contingencies (see notes 9, 15, and 17)
Additional paid in capital	103,228	70,866
Accumulated deficit	(47,056)	(60,570)
Total stockholders' equity and members' deficit	56,552	10,670
Non-controlling interests	(39,766)	(44,294)
Total equity	16,786	(33,624)
Total liabilities and equity	354,892	321,353
Class A Common Stock
Current Liabilities:
Common stock	250	228
Class B Common Stock
Current Liabilities:
Common stock	$ 130	$ 146

Consolidated balance sheets (Pa

Consolidated balance sheets (Parenthetical) - $ / shares shares in Thousands	Dec. 31, 2023	Dec. 31, 2022
Class A Common Stock
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	300,000	300,000
Common stock shares issued (in shares)	24,966	23,034
Common stock shares outstanding (in shares)	24,966	23,034
Class B Common Stock
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	50,000	50,000
Common stock shares issued (in shares)	12,954	14,471
Common stock shares outstanding (in shares)	12,954	14,471

Consolidated statements of stoc

Consolidated statements of stockholders' equity - USD ($) shares in Thousands, $ in Thousands	Total	Class A Common Stock	Class B Common Stock	Total stockholders' equity	Common stock Class A Common Stock	Common stock Class B Common Stock	Additional paid in capital	Accumulated deficit	Non-controlling interest
Beginning balance (in shares) at Dec. 31, 2020					18,304	18,447
Beginning balance at Dec. 31, 2020	$ (38,404)			$ (4,876)	$ 183	$ 184	$ 29,371	$ (34,614)	$ (33,528)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Dividends declared	(60,000)			(31,657)				(31,657)	(28,343)
Net income	8,296			5,403				5,403	2,893
Exercise of stock options (in shares)					349
Exercise of stock options	3,795			3,795	$ 3		3,792
Equity-based compensation	7,292			7,292			7,292
Activity under employee stock purchase plan (in shares)					7
Activity under employee stock purchase plan	796			796			796
Redemption of LLC Units (in shares)					1,538	1,538
Redemption of LLC Units	0			3,728	$ 14	$ 14	3,728		(3,728)
Deferred tax adjustments related to Tax Receivable Agreement	9,037			8,758			8,758		279
Reallocation of Non-controlling interest	0			197				197	(197)
Ending balance (in shares) at Dec. 31, 2021					20,198	16,909
Ending balance at Dec. 31, 2021	(69,188)			(14,020)	$ 200	$ 170	46,281	(60,671)	(55,168)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	2,630			565				565	2,065
Exercise of stock options (in shares)					381
Exercise of stock options	5,431			5,431	$ 4		5,427
Equity-based compensation	19,642			19,642			19,642
Activity under employee stock purchase plan (in shares)					16
Activity under employee stock purchase plan	699			699			699
Redemption of LLC Units (in shares)		2,400	2,400		2,439	2,439
Redemption of LLC Units	0			7,598	$ 24	$ 24	7,598		(7,598)
Deferred tax adjustments related to Tax Receivable Agreement	7,162			6,415			6,415		747
Reallocation of Non-controlling interest	0			(464)				(464)	464
Ending balance (in shares) at Dec. 31, 2022		23,034	14,471		23,034	14,470
Ending balance at Dec. 31, 2022	(33,624)			10,670	$ 228	$ 146	70,866	(60,570)	(44,294)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Distributions	(10,939)								(10,939)
Net income	$ 23,696			14,140				14,140	9,556
Exercise of stock options (in shares)	409				409
Exercise of stock options	$ 9,290			9,290	$ 4		9,286
Equity-based compensation	23,989			23,989			23,989
Activity under employee stock purchase plan (in shares)					6
Activity under employee stock purchase plan	607			607	$ 1		605
Redemption of LLC Units (in shares)		1,500	1,500		1,517	1,517
Redemption of LLC Units	0			4,677	$ 15	$ 15	4,677		(4,677)
Deferred tax adjustments related to Tax Receivable Agreement	3,767			3,159			3,159		608
Reallocation of Non-controlling interest	0			(626)				(626)	626
Ending balance (in shares) at Dec. 31, 2023		24,966	12,954		24,966	12,954
Ending balance at Dec. 31, 2023	$ 16,786			$ 56,552	$ 250	$ 130	$ 103,228	$ (47,056)	$ (39,766)

Consolidated statements of cash

Consolidated statements of cash flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Cash flows from operating activities:
Net income	$ 23,696	$ 2,630	$ 8,296
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	9,469	7,109	5,117
Impairment expense	3,628	0	0
Bad debt expense	4,361	6,198	2,999
Equity-based compensation	23,989	19,642	7,292
Impact of tax receivable agreement	23,640	24,703	38,838
Deferred income taxes	(22,123)	(22,478)	(43,277)
Noncash lease expense	(748)	1,998	5,949
Cloud computing arrangement implementation costs	(85)	0	0
Changes in operating assets and liabilities:
Receivable from franchisees	7,666	(722)	(11,647)
Commissions and agency fees receivable	(28)	(4,504)	4,722
Prepaid expenses	(3,555)	451	(1,080)
Other assets	486	548	(805)
Accounts payable and accrued expenses	(109)	2,513	4,004
Contract liabilities	(19,454)	(2,055)	14,407
Premiums payable	(75)	(309)	629
Net cash provided by operating activities	50,758	35,724	35,444
Cash flows from investing activities:
Proceeds from notes receivable	(130)
Proceeds from notes receivable		43	32
Purchase of software	(7,705)	(2,484)	(2,669)
Cash consideration paid for asset acquisitions	(6,895)	0	0
Purchase of property and equipment	(4,452)	(10,130)	(12,738)
Net cash used for investing activities	(19,182)	(12,571)	(15,375)
Cash flows from financing activities:
Debt issuance cost	0	0	(666)
Repayment of revolving credit facility	0	(50,000)	0
Repayment of term note payable	(16,875)	(4,375)	(4,369)
Proceeds from revolving credit facility	0	25,000	20,000
Proceeds from term note payable	0	0	24,619
Proceeds from the issuance of Class A common stock	9,898	6,130	4,590
Member distributions	(10,939)	0	0
Dividends to stockholders	0	0	(60,000)
Net cash used for financing activities	(17,916)	(23,245)	(15,826)
Net increase (decrease) in cash and cash equivalents, and restricted cash	13,660	(92)	4,243
Cash and cash equivalents, and restricted cash, beginning of period	30,387	30,479	26,236
Cash and cash equivalents, and restricted cash, end of period	44,047	30,387	30,479
Supplemental disclosure of cash flow data:
Cash paid during the year for interest	6,369	4,774	2,351
Cash paid for income taxes	701	484	272
Cash paid pursuant to TRA Agreement	$ 421	$ 0	$ 1,921

Organization

Organization	12 Months Ended
Organization	Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization	Organization On May 1, 2018 Goosehead Insurance, Inc. ("GSHD") completed the Offering of 9,810 thousand shares of Class A common stock at a price of $10.00 per share, which included 1,280 thousand shares issued pursuant to the underwriter's over-allotment option. GSHD became the sole managing member of Goosehead Financial, LLC (“GF”). GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX. The operations of GF represent the predecessor to GSHD prior to the Offering, and the consolidated entities of GF are described in more detail below. GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned offices and franchise units across the nation. The operations of the corporate-owned offices are recorded in Texas Wasatch Insurance Services, L.P. (“TWIS”)—a Texas limited partnership headquartered in Westlake, TX and operating since 2003. TWIS is a wholly-owned Goosehead Insurance Holdings ("GIH"), which is a wholly-owned subsidiary of GF. The Company had 14 corporate-owned offices in operation at December 31, 2023, 12 at December 31, 2022, and 15 at December 31, 2021. The operations of the franchise units are recorded in Goosehead Insurance Agency, LLC (“GIA”)—a Delaware limited liability company headquartered in Westlake, TX and operating since 2011. GIA is 100% owned by GIH, which is 100% owned by GF. Franchisees are provided access to insurance Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During years ended December 31, 2023, 2022, and 2021, the Company onboarded 209, 496, and 405 franchise locations, respectively and had 1,226, 1,413, and 1,198 operating franchise locations as of December 31, 2023, 2022 and 2021 respectively. No franchises were purchased by the Company during the years ended December 31, 2023, 2022, and 2021. In connection with the Offering, both Goosehead Management, LLC (“GM”) and Texas Wasatch Insurance Holdings Group LLC (“TWIHG”) became wholly owned indirect subsidiaries of GF. Both GM and TWIHG are non-operating holding companies created to receive management fees from the operating entities TWIS and GIA. Reorganization Transactions In connection with the Offering, the Company completed the following transactions (the "Reorganization Transactions"): • The GF limited liability company agreement was amended to, among other things, i) appoint GSHD as the sole managing member of GF and ii) modify the capital structure of GF by reclassifying the interests previously held by Pre-IPO LLC Members into a single new class of non-voting LLC Units. • GSHD was authorized to issue two classes of common stock. 9,810 thousand shares of Class A common stock were issued pursuant to the Offering, including the underwriters' over-allotment option. 22,747 thousand shares of Class B common stock were issued to the Pre-IPO LLC Members in an amount equal to the number of LLC Units held by each such Pre-IPO LLC Member in exchange for certain management rights of GF. Each share of Class A common stock and Class B common stock entitles its holder to one vote per share on all matters submitted to a vote of GSHD's stockholders. Each share of Class B common stock can be exchanged for one share of Class A common stock or, at GSHD's discretion, a cash payment equal to the volume weighted average market price of one share of Class A common stock, thus canceling the share of Class B common stock on a one-for-one basis. • The Goosehead Management Holders and Texas Wasatch Holders indirectly transferred their ownership interests in GM and TWIHG, respectively, to GSHD in exchange for the Goosehead Management Note and Texas Wasatch Note. The aggregate principal amount of the Goosehead Management Note and the Texas Wasatch Note was approximately $114 million. Because the net proceeds from the Offering were insufficient to repay the aggregate principal amount of the notes, 3,724 thousand shares of Class A common stock were issued to the Goosehead Management Holders and the Texas Wasatch Holders for the difference. GSHD contributed direct and indirect ownership interests in each of TWIHG and GM to GF. Following completion of the Reorganization Transactions and the Offering, GSHD owned 37.3% of GF and the Pre-IPO LLC Members owned the remaining 62.7%. GSHD is the sole managing member of GF and, although GSHD holds a minority economic interest in GF, GSHD has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD's consolidated financial statements.

Basis of presentation and signi

Basis of presentation and significant accounting policies	12 Months Ended
Basis of presentation and significant accounting policies	Dec. 31, 2023
Accounting Policies [Abstract]
Basis of presentation and significant accounting policies	Basis of presentation and significant accounting policies Basis of Presentation The accompanying audited consolidated financial statements of GSHD and our subsidiaries are presented in accordance with the rules and regulations of the SEC for annual reports on Form 10-K and are prepared in accordance with U.S. GAAP. All intercompany accounts and transactions have been eliminated in consolidation. Reclassification Certain amounts previously reported in the 2021 financial statements have been reclassified for comparative purposes to conform to the current period's presentation. We reclassified amounts between "Employee compensation and benefits" and "General and administrative expenses" in the Consolidated Statement of Operations. We reclassified amounts between "Receivables from franchisees, net" and "Accounts payable and accrued expenses" in the Consolidated Balance Sheet that also impacted balances in the Consolidated Statement of Cash Flows. We disaggregated the proceeds and payments of the term notes payable and revolving credit facility on the Consolidated Statements of Cash Flows. Significant accounting policies Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known. Cash and cash equivalents The Company maintains its cash in bank deposit accounts that, at times, may exceed federally insured limits; however, the Company has not historically experienced any losses in these accounts. The Company believes it is not exposed to any significant credit risk. The Company currently holds no financial instruments that would be considered cash equivalents. Restricted cash The Company holds premiums received from the insured, but not yet remitted to the insurance carrier in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $2.1 million and $1.6 million as of December 31, 2023 and 2022, respectively. The following is a reconciliation of our cash and restricted cash balances as presented in the consolidated statement of cash flows for the years ended December 31, 2023, 2022, and 2021 ( in thousands ): December 31, 2023 2022 2021 Cash and cash equivalents $ 41,956 $ 28,743 $ 28,526 Restricted cash 2,091 1,644 1,953 Cash and cash equivalents, and restricted cash $ 44,047 $ 30,387 $ 30,479 Commissions and agency fees receivable Upon issuance of a new policy, the Company typically collects the first premium payment from the insured and then remits the full premium amount to the insurance carriers. The insurance carriers collect the remaining premiums directly from the insureds and remit the applicable commissions to the Company. Accordingly, as reported in the accompanying consolidated balance sheets, commissions are receivables from the insurance carriers. These direct-bill arrangements consist of a high volume of transactions with small premium amounts, with the billing controlled by the insurance carriers. The income statement and balance sheet effects of the commissions are recorded at the contract effective date and generally are based on a percentage of premiums for insurance coverage. During 2023, the Company wrote with over 150 insurance carriers, of which 60 provided national coverage. In 2023, two carriers represented more than 10% of total revenue at 16% and 12%. In 2022, two carriers represented more than 10% of total revenue at 14% and 12%. In 2021, two carriers represented more than 10% of total revenue at 17% and 11%. In select states, agents have the option to charge an agency fee for the placement of the insurance policy. These non-refundable fees are recorded as receivable on the date the policy is effective with the insurance carrier. Allowance for uncollectible agency fees The Company records agency fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated for the related agency fees receivable balances and charge to bad debts. The agency fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on collection history and writes off all uncollected agency fee balances outstanding over ninety days. Receivable from franchisees Receivable from franchisees consists of franchise fees receivable, net of allowance for uncollectible franchise fees and unamortized discount on franchise fees, royalty fees receivable, and notes receivable from franchisees. Franchise fees receivable At the start date of the franc hise agreement, an entry to franchise fees receivable is recorded along with an entry for a contract liability, to be amortized to franchise fees within Franchise revenues over the 10-year life of the franchise contract. Franchis ees have the option to pay the full amount of franchise fees up front or to pay a deposit up front and the remaining balance by payment plan over time. The franchisees that elect to pay the initial franchise fee over a term extending greater than one year pay in total an amount that exceeds the amount due had they paid the full amount up front. As such, the payment plan option is treated as a zero-interest rate note, which creates an imputation of interest. The imputed interest is recorded as a discount on the franchise fee receivable and amortized using the effective interest rate method over the life of the payment plan. The amount of interest recorded in 2023, 2022, and 2021 related to franchise fees on a payment plan was $1.4 million, $1.4 million, and $1.1 million, respectively, and is included in Interest income. Allowance for uncollectible franchise fees receivable The Company records franchise fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated related to the franchise fees receivable balances and charged to bad debts. The franchise fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on our history of write offs for all franchise accounts. Franchise fees receivable and the related allowance is charged off to bad debts if the franchisee owing the balance terminates. Royalty fees receivable Royalty fees are recorded at the point in time when the policy becomes effective with the insurance carrier. The royalty fees are secured by the commissions of the franchisee with no historical losses incurred for uncollectible royalty fees. As such, there is no allowance for doubtful accounts relating to royalty fees. Revenue recognition Goosehead provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned locations and franchise units. Goosehead is compensated for the insurance brokerage services that it provides for clients in the form of commission revenue, agency fees, royalty fees, and contingent commissions. The Company estimates revenue and constrains the estimates such that it is probable there will not be a significant reversal of revenue. The Company adjusts its estimate of revenue recognized based on cash collections. The Company also recognizes revenue for initial franchise fees generated from a contract between the Company and a franchisee. Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract. Certain costs to obtain or fulfill a contract are capitalized. The Company capitalizes the commission payments paid to obtain new franchise contracts. These deferred costs are amortized over the expected life of the underlying franchise fee, and are included in Other assets in the Company's consolidated balance sheet as of December 31, 2023. See Note 3 Revenues for further explanation of the Company's revenue recognition policy. Property & equipment The Company carries fixed assets at cost, less accumulated depreciation, as stated in the accompanying consolidated balance sheets. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of five years for furniture, fixtures and equipment and three years for computer equipment. Leasehold improvements are also amortized using the straight-line method and are amortized over the shorter of the remaining term of the lease or the useful life of the improvement. Expenditures for improvements are capitalized, and expenditures for maintenance and repairs are expensed as incurred. Upon sale or retirement, the cost and related accumulated depreciation and amortization is removed from the related accounts, and the resulting gain or loss, if any, is reflected in income. Intangible assets Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and books of business. The web domain is amortized over a useful life of fifteen years, software costs are amortized over a useful life of three In May 2023, the Company entered into an agreement to purchase Vivint Smart Home's insurance book of business, for which the Company paid $5.8 million in cash consideration. Total purchases of books of business during the year ended December 31, 2023 was $6.9 million. No books of business were purchased during the year ended December 31, 2022. Asset Impairment The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses. Based on a review of intangible assets during the year ended December 31, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and would not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $1.1 million related to the asset group. Based on a review of tangible assets during the year ended December 31, 2023, the Company identified two office leases that will be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.4 million of property and equipment and $1.1 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate. No additional impairment was identified during the year ended December 31, 2023, 2022, and 2021. Premiums payable Premiums payable represent premium payments that have been received from insureds, but not yet remitted to the insurance carriers. Deferred financing costs Deferred financing costs incurred in connection with the issuance of debt are capitalized and amortized to interest expense in accordance with the related debt agreements. Deferred financing costs are included as a reduction in notes payable on the accompanying consolidated balance sheets. Lease Accounting The primary leased asset class of the Company is real estate. For leases with an original term longer than one year, lease liabilities are initially recognized on the lease commencement date based on the present value of the future minimum lease payments over the lease term, including non-lease components such as fixed common area maintenance costs and other fixed costs for generally all leases. A corresponding right of use ("ROU") asset is initially recognized equal to the lease liability adjusted for any lease prepayments, initial direct costs and lease incentives and amortized into rent expense, which is mapped to general and administrative expenses in the consolidated statements of operations. The discount rates used in determining the present value of leases represent our collateralized borrowing rate considering each lease's term. The lease term includes options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Certain leases have renewal options that can be exercised at the discretion of the Company. Rent expense is generally recognized on a straight-line basis over the lease term and included in General and administrative expenses in the Consolidated Statement of Operations. See Note 15 for further information. Income Taxes Prior to the Offering, GF was treated as a partnership for U.S. federal and applicable state and local income tax purposes. As a partnership, GF's taxable income or loss was included in the taxable income of its members. Accordingly, no income tax expense was recorded for federal and state and local jurisdictions for periods prior to the Offering. In connection with the Offering completed on May 1, 2018, the Company became a taxable entity. The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment. Advertising The Company expenses advertising costs as they are incurred. Advertising expense for the years ended December 31, 2023, 2022, and 2021 was $0.9 million, $1.0 million, and $1.3 million. Recently adopted accounting pronouncements Simplifying the Accounting for Income Taxes (ASU 2019-12) : In 2019, the Financial Accounting Standards Board issued ASU 2019-12 to simplify the accounting for income taxes. The guidance primarily addresses how to (1) recognize a deferred tax liability after we transition to or from the equity method of accounting, (2) evaluate if a step-up in the tax basis of goodwill is related to a business combination or is a separate transaction, (3) recognize all of the effects of a change in tax law in the period of enactment, including adjusting the estimated annual tax rate, and (4) include the amount of tax based on income in the income tax provision and any incremental amount as a tax not based on income for hybrid tax regimes. We adopted the guidance in the first quarter of 2021. The adoption did not have a material impact on our consolidated financial statements or related disclosures. Reference Rate Reform (ASU 2020-04) : In March 2020, the Financial Accounting Standards Board issued ASU 2020-04: Facilitation of the Effects of Reference Rate Reform on Financial Reporting, which provides optional expedients and exceptions for applying U.S. GAAP if certain criteria are met to contracts, hedging relationships and other transactions that reference LIBOR or another reference rate expected to be discontinued. ASU 2020-04 was initially effective as of March 12, 2020 through December 31, 2022. In December 2022, ASU 2022-06 extended the effective period through December 31, 2024. A substantial portion of our indebtedness bears interest at variable interest rates, primarily based on USD-LIBOR. The adoption of ASU 2020-04 did not have a material impact on our consolidated financial statements. The standard will ease, if warranted, the administrative requirements for accounting for the future effects of the rate reform. Our debt agreement contains a provision to move to the Secured Overnight Financing Rate ("SOFR") if or when LIBOR is phased out. On April 26, 2023, the Company entered into an Amendment No.1 to the Second Amended and Restated Credit Agreement executing the provision to move to SOFR from LIBOR. Under the allowable expedients, a modification of a debt contract that is only a replacement of the reference rate is accounted for as a non-substantial modification. Accounting Pronouncements Not Yet Adopted In December 2023, the FASB issued ASU 2023-09, Improvements to Income Tax Disclosures (Topic 740). This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company is currently evaluating the impact this guidance will have on its financial statement disclosures.

Revenues

Revenues	12 Months Ended
Revenues	Dec. 31, 2023
Revenue from Contract with Customer [Abstract]
Revenues	Revenues Commissions and agency fees The Company earns commissions, which are paid as a percentage of the policy premiums placed by the Company, by performing its obligation to identify, place, and make effective insurance coverage on behalf of its customer, the insured. The Company defines the term of the policy as the contractual period the policy provides insurance coverage to the insured, which is typically 1 year or less. Commissions earned for the placement of the initial policy term for a given insurance product are recorded as New Business Commissions. New Business Commissions are earned at a point in time on the effective date of the policy, which is when the customer’s unilateral right to cancel the policy without consideration expires, as the Company has no further performance obligations for the initial term once the policy is placed and made effective. After the initial policy term for a given insurance product, the Company earns Renewal Commissions by assisting the customer to make effective a renewal policy that satisfies the customer’s current insurance coverage needs. The Company performs this obligation by monitoring the customer’s policy to ensure a renewal is offered by the carrier and that the client promptly pays the premium. Alternatively, based on the needs of the customer, the Company may assist the customer to adjust coverage terms to satisfy its current insurance coverage needs or the Company may assist the customer to re-shop the insurance coverage to identify, place, and make effective a policy that better meets those needs. Renewal Commissions are earned at a point in time upon the effective date of the renewal policy term or upon the effective date of the replacement policy identified, placed, and made effective for the customer, which is when the customer’s unilateral right to non-renew the policy expires, as the Company has no further performance obligations for that renewal policy term. The transaction price for commissions revenue is set as an estimate of the variable consideration to be received for the current policy term. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue. For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy. Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint. The Company must estimate the amount of consideration that will be received such that a significant reversal of revenue is not probable. Contingent commissions represent a form of variable consideration associated with the placement and profitability of coverage, for which we earn commissions. In connection with Topic 606, contingent commissions are estimated with a constraint applied and accrued relative to the recognition of the corresponding commissions for the period over which the contract applies. The resulting effect on the timing of recognizing contingent commissions closely follows a similar pattern as our commissions and fees with any adjustments recognized when payments are received or as additional information that affects the estimate becomes available. Franchise revenues Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees. Revenue from Initial Franchise Fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations. Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract. Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company recognizes revenue over time as a franchise places and makes effective a policy for an insured. The transaction price for the royalty fee for each policy made effective is set as the contractual royalty rate multiplied by an estimate of the commissions to be received by the franchise for the current term of the policy. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue. Contract Costs Additionally, the Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts. Incremental cost to obtain - The Company defers certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for selling new franchise agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract. The balance of cost to obtain is included with Other assets on the Consolidated balance sheets. Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340. Disaggregation of Revenue The following tables disaggregates revenue by source (in thousands) : Year Ended December 31, 2023 2022 2021 Type of revenue stream: Commissions and agency fees Renewal commissions $ 70,730 $ 57,543 $ 39,111 New business commissions 23,411 24,126 22,108 Agency fees 8,174 10,912 11,506 Contingent commissions 13,746 7,684 9,926 Franchise revenues Renewal royalty fees 107,524 77,346 46,079 New business royalty fees 23,168 18,244 14,616 Initial franchise fees 11,238 10,853 6,516 Other franchise revenues 1,843 1,279 297 Interest income 1,443 1,403 1,153 Total revenues $ 261,276 $ 209,390 $ 151,312 Timing of revenue recognition: Transferred at a point in time $ 102,315 $ 92,581 $ 72,725 Transferred over time 158,961 116,809 78,587 Total revenues $ 261,276 $ 209,390 $ 151,312 Contract Balances The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands) : December 31, 2023 December 31, 2022 Increase/(decrease) Cost to obtain franchise contracts (1) $ 2,309 $ 3,255 $ (946) Commissions and agency fees receivable, net (2) 12,903 14,440 (1,537) Receivable from franchisees, net (2) 18,989 28,767 (9,778) Contract liabilities (2)(3) 27,099 46,553 (19,454) (1) Cost to obtain franchise contracts is included in Other assets on the consolidated balance sheets. (2) Includes both the current and long term portion of this balance. (3) Initial Franchise Fees to be recognized over the life of the contract Significant changes in contract liabilities are as follows (in thousands) : December 31, 2023 December 31, 2022 Contract liability at beginning of period $ 46,553 $ 48,608 Revenue recognized during the period (11,238) (10,853) New deferrals (1) 4,095 21,700 Write offs (2) (12,311) (12,902) Contract liability at end of period $ 27,099 $ 46,553 (1) Initial franchise fees where the consideration is received from the customer for services which are to be transferred to the franchisee over the term of the franchise agreement (2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement. Anticipated Future Recognition of Deferred Initial Franchise Fees The following table reflects the estimated initial franchise fees (contract liability) to be recognized in the future related to performance obligations that are unsatisfied at the end of the period (in thousands) : Estimate for the year ended December 31: 2024 $ 4,129 2025 3,896 2026 3,773 2027 3,584 2028 3,278 Thereafter 8,439 $ 27,099

Franchise fees receivable

Franchise fees receivable	12 Months Ended
Franchise fees receivable	Dec. 31, 2023
Receivables [Abstract]
Franchise fees receivable	Franchise fees receivable The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands) : December 31, 2023 2022 Franchise fees receivable $ 15,096 $ 35,606 Less: Unamortized discount (4,388) (9,896) Less: Allowance for uncollectible franchise fees (223) (487) Total franchise fees receivable $ 10,485 $ 25,223 Activity in the allowance for uncollectible franchise fees was as follows (in thousands) : Balance at December 31, 2021 $ 303 Charges to bad debts 4,078 Write offs (3,894) Balance at December 31, 2022 487 Charges to bad debts 1,319 Write offs (1,583) Balance at December 31, 2023 $ 223

Allowance for uncollectible age

Allowance for uncollectible agency fees	12 Months Ended
Allowance for uncollectible agency fees	Dec. 31, 2023
Receivables [Abstract]
Allowance for uncollectible agency fees	Allowance for uncollectible agency fees Activity in the allowance for uncollectible agency fees was as follows (in thousands) : Balance at December 31, 2021 $ 489 Charges to bad debts 2,120 Write offs (2,159) Balance at December 31, 2022 $ 450 Charges to bad debts 1,480 Write offs (1,421) Balance at December 31, 2023 $ 508

Property and equipment

Property and equipment	12 Months Ended
Property and equipment	Dec. 31, 2023
Property, Plant and Equipment [Abstract]
Property and equipment	Property and equipment Property and equipment consisted of the following at (in thousands) : December 31, 2023 2022 Furniture & fixtures $ 11,306 $ 9,772 Computer equipment 4,482 4,041 Network equipment 436 423 Phone system 326 326 Leasehold improvements 36,285 36,009 Total 52,834 50,571 Less accumulated depreciation (22,518) (15,224) Property and equipment, net $ 30,316 $ 35,347 Depreciation expense was $7.6 million, $6.1 million, and $4.5 million for the years ended December 31, 2023, 2022, and 2021, respectively.

Intangible assets

Intangible assets	12 Months Ended
Intangible assets	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible assets	Intangible assets Intangible assets consisted of the following (in thousands) : December 31, Weighted average amortization period (years) 2023 2022 Computer software & web domain $ 13,509 $ 5,970 9.01 Books of business 6,895 — 7.36 Less accumulated amortization (3,138) (1,483) Intangible assets, net $ 17,266 $ 4,487 Amortization expense was $1.7 million, $0.8 million, and $0.4 million for the years ended December 31, 2023, 2022, and 2021, respectively. Expected amortization for the next five calendar years as of December 31, 2023 are as follows (in thousands) : 2024 $ 2,645 2025 2,215 2026 1,858 2027 1,844 2028 and thereafter 8,704 Total $ 17,266

Employee benefit obligation

Employee benefit obligation	12 Months Ended
Employee benefit obligation	Dec. 31, 2023
Retirement Benefits [Abstract]
Employee benefit obligation	Employee benefit obligation The Company has adopted a qualified deferred compensation plan under section 401(k) of the Internal Revenue Code. Full-time employees over the age of 21 with six months of service are eligible to participate. Under the plan, the Company’s contribution is based on a discretionary matching of 100% of salary deferral elected by each eligible employee up to a maximum of 3% of compensation. The Company’s matching portion vests over a four-year period, after which time the employee becomes fully vested and all future contributions will vest immediately. Matching contributions may be changed at the discretion of the Company. Company contributions totaled $1.5 million, $1.0 million, and $1.0 million for the years ended December 31, 2023, 2022, and 2021.

Debt

Debt	12 Months Ended
Debt	Dec. 31, 2023
Debt Disclosure [Abstract]
Debt	Debt On July 21, 2021, the Company refinanced its $25.0 million revolving credit facility and $80.0 million term note payable to a $50.0 million revolving credit facility and $100.0 million term note payable in order to obtain a more favorable interest rate on the outstanding debt. The Company has the right, subject to approval by the administrative agent and each issuing bank, to increase the commitments under the credit facilities an additional $25.0 million. The $50.0 million revolving credit facility accrues interest on amounts drawn at an initial interest rate of LIBOR plus 2.50%, then at an interest rate determined by the Company's leverage ratio for the preceding period. On April 26, 2023, the Company entered into Amendment No.1 of the Second Amended and Restated Credit Agreement, providing for the replacement of LIBOR with SOFR. At December 31, 2023, the Company had not drawn against the revolver. At December 31, 2023, the Company had a letter of credit of $0.2 million applied against the maximum borrowing availability, thus amounts available to draw totaled $49.8 million. The revolving credit facility is collateralized by substantially all the Company’s assets, which includes rights to future commissions. Interest payments on the revolving credit facility totaled $0.1 million, $0.7 million, and $0.4 million for the years ended December 31, 2023, 2022, and 2021, respectively. The $100.0 million term note initially accrued interest at an interest rate of LIBOR plus 2.25%, then at an interest rate determined by the Company's leverage ratio for the preceding period. As of December 31, 2023, the Company was in the less than 1.50x leverage ratio tranche, accruing interest of SOFR plus 1.75%. The aggregate principal amount of the term note as of December 31, 2023 is $77.5 million, payable in quarterly installments of $0.6 million for the first twelve months, $1.3 million for the next twelve months, $1.9 million for the next twelve months, and $2.5 million for the last twelve months, with a balloon payment of $65.6 million on June 21, 2026. On May 31, 2023, the Company paid an additional $10.0 million toward the term note (with no prepayment penalty), reducing the final balloon payment to $55.6 million. The term note is collateralized by substantially all the Company’s assets, which includes rights to future commissions. The interest rate for each leverage ratio tier are as follows: Leverage Ratio Interest Rate < 1.50x SOFR + 175 bps > 1.50x SOFR + 200 bps > 2.50x SOFR + 225 bps > 3.50x SOFR + 250 bps Maturities of the term note payable for the next five calendar years as of December 31, 2023 are as follows (in thousands) : Amount 2024 $ 9,375 2025 10,000 2026 58,125 2027 — 2028 — Total $ 77,500 There is nothing drawn against the revolver which is coterminous with the term loan and is due in full on June 21, 2026. Loan origination fees of $0.6 million at December 31, 2023 are reflected as a reduction to the note balance and are amortized through interest expense. The Company’s note payable agreement contains certain restrictions and covenants. Under these restrictions, the Company is limited in the amount of debt incurred and distributions payable. In addition, the credit agreement contains certain change of control provisions that, if broken, would trigger a default. Finally, the Company must maintain certain financial ratios. As of December 31, 2023, the Company was in compliance with these covenants. Because of both instruments’ origination date and variable interest rate, the note payable balance at December 31, 2023 and December 31, 2022, approximates fair value using Level 2 inputs, described below. The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows: • Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets. • Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset. • Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability. The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

Income taxes

Income taxes	12 Months Ended
Income taxes	Dec. 31, 2023
Income Tax Disclosure [Abstract]
Income taxes	Income taxes As a result of the Reorganization Transactions and the Offering, GSHD became the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF. Income tax expense The components of income tax expense are as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Current income taxes Federal $ — $ — $ — State and local 755 271 226 Total current income taxes 755 271 226 Deferred income taxes Federal 3,169 (340) (4,316) State and local (1,232) 2,568 1,798 Total deferred income taxes 1,937 2,228 (2,518) Income tax expense (benefit) $ 2,692 $ 2,499 $ (2,292) A reconciliation of income tax expense computed at the U.S. federal statutory income tax rate to the income tax expense recognized is as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Income before taxes $ 26,388 $ 5,129 $ 6,004 Income taxes at U.S. federal statutory rate 5,541 1,076 1,261 Tax on income not subject to entity level federal income tax (2,034) (483) (617) Permanent Differences: Non-deductible stock compensation costs (1,760) (1,478) (4,530) Non-deductible excess compensation 70 15 — Non-deductible employee moving expenses — — 6 Meals & entertainment 152 101 25 Permanent Provision to Return (53) 43 — State income tax expense (benefit), net of federal benefit (329) 2,268 1,553 Other reconciling items: Section 162(m) DTA Write-off 1,085 935 — Other 20 22 10 Income tax expense (benefit) $ 2,692 $ 2,499 $ (2,292) Deferred tax assets and liabilities The components of deferred tax assets are as follows ( in thousands ): December 31, 2023 December 31, 2022 Net operating loss carryforwards $ 15,906 $ 13,172 Investment in flow-through entity 165,303 142,146 Net deferred tax asset $ 181,209 $ 155,318 GSHD has deferred tax assets resulting from tax basis adjustments to the assets of GF arising from redemptions of LLC Units and corresponding exchanges of Class B common stock for shares of Class A common stock. These tax basis adjustments have reduced the amount of tax we are required to pay, and are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future. See Tax Receivable Agreement subsection below for additional details. GSHD also has income tax net operating loss carryforwards for federal and state purposes of $72.5 million and $0.7 million (post apportionment pre-tax), respectively. The federal net operating loss carryforwards are carried forward indefinitely and the state net operating loss carryforwards begin to expire in 2040. Uncertain tax positions GSHD has determined there are no material uncertain tax positions as of December 31, 2023. Tax Receivable Agreement GF has made an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Prior redemptions and exchanges have resulted, and future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to us in the absence of those transactions. These tax basis adjustments have reduced the amount of tax we are required to pay, and are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future. GSHD entered into a tax receivable agreement ("TRA") with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the TRA. During the years ended December 31, 2023, 2022 and 2021, an aggregate of 1.5 million, 2.4 million and 1.5 million LLC Units, respectively, were redeemed by the Pre-IPO LLC Members for newly-issued shares of Class A common stock. In connection with these redemptions, we received 1.5 million, 2.4 million and 1.5 million LLC Units, which resulted in an increase in the tax basis of our investment in GF subject to the provisions of the TRA. We recognized a liability for the TRA Payments due to the Pre-IPO LLC Members, representing 85% of the aggregate tax benefits we expect to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such TRA Payments would be paid based on our estimates of future taxable income. As of December 31, 2023 and 2022, the total amount of TRA Payments due to the Pre-IPO LLC Members under the TRA was $149.3 million and $125.7 million, respectively, of which $0.0 million and $0.0 million, respectively, was current and included in Accounts payables and accrued expenses on the Consolidated balance sheets.

Stockholders' equity

Stockholders' equity	12 Months Ended
Stockholders' equity	Dec. 31, 2023
Equity [Abstract]
Stockholders' equity	Stockholder's equity Class A Common Stock GSHD has a total of 24,966 thousand and 23,034 thousand shares of its Class A common stock outstanding at December 31, 2023 and 2022, respectively. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD. Class B Common Stock GSHD has a total of 12,954 thousand and 14,471 thousand shares of its Class B common stock outstanding at December 31, 2023 and 2022, respectively. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD. Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's stockholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation. Earnings Per Share The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the year ended December 31, 2023, 2022, and 2021, divided by the basic weighted average number of Class A common stock as of December 31, 2023 and 2022 (in thousands, except per share amounts ). Diluted EPS of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities. Shares of the Company’s Class B common stock do not share in the earnings or losses attributable to Goosehead Insurance, Inc. and are therefore not participating securities. As such, separate presentation of basic and diluted earnings per share of Class B common stock under the two-class method has not been presented. Shares of the Company’s Class B common stock are, however, considered potentially dilutive shares of Class A common stock because shares of Class B common stock, together with the related LLC Units, are exchangeable into shares of Class A common stock on a one-for-one basis. The Company calculates the effects of the conversion of Class B shares to Class A shares using the "if-converted" method and includes such effects in the calculation of diluted EPS if the effects are dilutive. The following table summarizes the calculation of EPS for the years ended December 31, 2023, 2022, and 2021 (in thousands) : Year Ended December 31, 2023 2022 2021 Numerator: Net income attributable to GSHD - Basic $ 14,140 $ 565 $ 5,403 Add: net income attributable to non-controlling interests (1) 9,556 — — Less: income tax effect on income attributable to non-controlling interests assuming conversion of Class B common shares (1) (2,524) — — Net income available to GSHD - Diluted $ 21,172 $ 565 $ 5,403 Denominator: Basic EPS Weighted average outstanding Class A common shares - Basic 23,929 20,995 19,181 Earnings per share of Class A common stock - Basic $ 0.59 $ 0.03 $ 0.28 Diluted EPS Weighted average outstanding Class A common shares - Basic 23,929 20,995 19,181 Effect of dilutive securities: Weighted average outstanding Class B common shares (if-converted) (1) 13,769 — — Stock options (2) 657 778 1,632 Weighted average outstanding Class A common shares - Diluted 38,356 21,773 20,813 Earnings per share of Class A common stock - Diluted $ 0.55 $ 0.03 $ 0.26 (1) For the year ended December 31, 2023, the impact of the conversion of Class B common shares to Class A common shares calculated under the if-converted method was dilutive, and as such, (a) 13,769 common shares (assuming the conversion of all outstanding class B common stock) were included in the Weighted average outstanding Class A common shares - Diluted and (b) $7.0 million of non-controlling interest net income (after incremental tax effect from assuming conversion of all outstanding class B common stock), was added back to Net income available to GSHD - Diluted. For the years 2022 and 2021, the impact of the conversion of Class B common shares to Class A common shares is excluded from the calculation of Diluted EPS because inclusion of such shares would be anti-dilutive. (2) Dilutive stock options is computed using the treasury stock method, which are not participating securities

Non-controlling interest

Non-controlling interest	12 Months Ended
Non-controlling interest	Dec. 31, 2023
Noncontrolling Interest [Abstract]
Non-controlling interest	Non-controlling interest Non-Controlling Interests Following the Offering, GSHD became the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a non-controlling interest representing the economic interest in GF held by the other members of GF. GF makes distributions to the LLC Unit holders on a pro rata basis to facilitate the LLC Unit holder's quarterly tax payments. For the years ended December 31, 2023 and 2022, GF made distributions of $28.1 million and $0.0 million, of which $10.9 million and $0.0 million was made to Pre-IPO LLC Members. The remaining $17.1 million and $0.0 million was made to GSHD and was eliminated in consolidation. Under the amended and restated Goosehead Financial, LLC Agreement ("GF LLC Agreement"), the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one-for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be canceled on a one-for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock. During 2023 and 2022, an aggregate of 1.5 million and 2.4 million LLC Units, respectively, were redeemed by the non-controlling interest holders. Pursuant to the GF LLC Agreement, we issued 1.5 million and 2.4 million shares of Class A common stock in connection with these redemptions and received 1.5 million and 2.4 million LLC Interests, increasing our ownership interest in GF. Simultaneously, and in connection with these redemptions, 1.5 million and 2.4 million shares of Class B common stock were surrendered and canceled. The following table summarizes the ownership interest in GF as of December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 LLC Units Ownership % LLC Units Ownership % Number of LLC Units held by GSHD 24,966 65.8% 23,034 61.4% Number of LLC Units held by non-controlling interest holders 12,954 34.2% 14,471 38.6% Number of LLC Units outstanding 37,920 100.0% 37,505 100.0% The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the non-controlling interest holders. The non-controlling interest holders' weighted average ownership percentage for the years ended December 31, 2023 and 2022 was 36.5% and 43.6%, respectively. All net income prior to the Offering is attributed to non-controlling interest holders.

Equity-based compensation

Equity-based compensation	12 Months Ended
Equity-based compensation	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
Equity-based compensation	Equity-based compensation A summary of equity-based compensation expense during the years ended December 31, 2023, 2022, and 2021 is as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Stock options $ 23,989 $ 19,642 $ 7,292 Equity-based compensation expense $ 23,989 $ 19,642 $ 7,292 Stock options: The Company granted additional stock options of 904,000, 1,482,000, and 153,500 to its Board of Directors and Managing Directors in 2023, 2022, and 2021, respectively. Board of Directors stock option awards have a three four three The Company determines the grant date fair value of its stock option awards using the Black-Scholes valuation model and has elected to recognize forfeitures as they occur. A summary of the weighted average assumptions used for valuing stock options granted in the periods 2023, 2022, and 2021 are as follows: Year Ended December 31, 2023 2022 2021 Expected volatility 60% - 65% 55% - 65% 45 % Expected dividend yield — % — % — % Expected term (in years) 2.75 - 4.75 3.25 - 4.00 4.25 Risk-free interest rate 3.44%- 4.06% 1.19% - 4.26% 0.29 % A summary of stock option activity for the year ended December 31, 2023 is as follows ( in thousands except per-share amounts ): Stock Options Weighted-average Exercise Price Aggregate Intrinsic Value Weighted-average Remaining Contractual Life (Years) Outstanding as of December 31, 2022 2,689 $ 63.84 Granted 904 38.89 Exercised (409) 22.88 Forfeited (208) 64.19 Expired (30) 58.47 Outstanding as of December 31, 2023 2,946 $ 61.87 $ 83,971 7.54 Options vested and exercisable as of December 31, 2023 1,174 $ 58.94 $ 37,693 6.33 Options unvested as of December 31, 2023 1,772 $ 63.81 $ 46,278 8.34 A summary of stock option activity for the years ended December 31, 2023, 2022 and 2021 is as follows ( in thousands except per-share amounts ): Year Ended December 31, 2023 2022 2021 Weighted-average grant-date fair value of options granted $ 19.08 41.71 47.43 Total intrinsic value of options exercised $ 16,424 $ 14,373 $ 42,663 Total fair value of shares vested during the year $ 23,269 $ 8,876 $ 2,568 A summary of unvested stock option activity for the years ended December 31, 2023, 2022 and 2021 is as follows ( in thousands except per-share amounts ): Stock Options Weighted Average Grant Date Fair Value Unvested as of December 31, 2022 1,783 $ 34.75 Vested (707) 32.92 Granted 904 19.08 Forfeited (208) 29.47 Unvested as of December 31, 2023 1,772 $ 28.11 As of December 31, 2023, total unrecognized compensation expense related to unvested stock options was $28.6 million, which is expected to be recognized over a weighted average period of 1.49 years. Cash received from stock option exercises during the year ended December 31, 2023 was $9.9 million.

Dividends

Dividends	12 Months Ended
Dividends	Dec. 31, 2023
Earnings Per Share [Abstract]
Dividends	Dividends On July 28, 2021 GF approved an extraordinary dividend in the aggregate amount of $60 million payable to holders of LLC Units, including GSHD. The board of directors of the Company subsequently declared an extraordinary dividend of $1.63 (rounded) to all holders of Class A common stock of GSHD with a record date of August 9, 2021, which was paid on August 23, 2021. A summary of the total amounts declared and paid by GF is as follows (in thousands): LLC Units held as of August 9, 2021 Dividend Paid Class A common stockholders 19,429 $ 31,657 Class B common stockholders via LLC Units held 17,401 28,343 Total 36,830 $ 60,000 Any future extraordinary dividends will be declared at the sole discretion of GF's managing members, with respect to GF, and the Company's board of directors, with respect to GSHD. In determining whether a future extraordinary dividend will be declared by the Company, the board of directors may, at its sole discretion, consider the following: the Company's financial condition and operating results, the Company's available cash and current and anticipated cash needs, the Company's capital requirements, any contractual, legal, tax and regulatory restrictions, general economic and business conditions, and such other factors or conditions as the board of directors deems relevant. The Company did not approve or pay any dividends during the years ended December 31, 2023 and 2022.

Leases

Leases	12 Months Ended
Leases	Dec. 31, 2023
Leases [Abstract]
Leases	Leases At December 31, 2023, Goosehead was obligated under a number of operating leases, exclusively leases for premises and equipment used for business purposes. These leases generally have terms of 8 years or less, determined based on the contractual maturity of the lease, and include periods covered by options to extend or terminate the lease when the Company is reasonably certain that it will exercise those options. None of these lease agreements impose restrictions on the Company’s ability to pay dividends, engage in debt or equity financing transactions or enter into further lease agreements. Certain of these leases contain escalation clauses that will increase rent payments based on maintenance, utility and tax increases, which are non-lease components and variable in nature. The Company elected not to separate lease and non-lease components of a contract for its real estate and equipment leases. As such, real estate lease payments represent payments on both lease and non-lease components. Operating lease liabilities and ROU assets are recognized at the lease commencement date based on the present value of the future minimum lease payments over the lease term. The future lease payments are discounted at a rate that represents the Company’s collateralized borrowing rate for financing instruments of a similar term. We estimate this for our portfolio of leases using information obtained from our bankers. The ROU asset also includes any lease prepayments made, plus initial direct costs incurred, less any lease incentives received. Rent expense associated with operating leases is recognized on a straight-line basis over the lease term, and generally included in occupancy expense within General and administrative expenses in the Consolidated statements of operations. The following table provides information related to the Company’s leases as of December 31, 2023 and 2022 (in thousands) : December 31, 2023 December 31, 2022 Right-of-use assets $ 38,406 $ 44,080 Short term lease liabilities 8,897 6,627 Long term lease liabilities 57,382 64,947 Total lease liabilities 66,279 71,574 Weighted average remaining lease term (in years) 6.51 7.45 Weighted average incremental borrowing rate 4.0 % 3.9 % The following schedule shows the components of lease cost for the years ended December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 Gross operating lease cost $ 8,016 $ 7,034 Sublease income (319) (27) Net lease cost $ 7,697 $ 7,007 The following is a schedule of supplemental cash flow information related to leases for the year ended December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 Cash paid for amounts included in the measurement of lease liabilities Operating cash flows from operating leases $ (9,344) $ (5,615) Right of use assets obtained in exchange for lease obligation Operating leases $ 927 $ 15,907 The following is a schedule of future maturity of lease liability as of December 31, 2023 (in thousands): 2024 $ 11,292 2025 11,511 2026 11,733 2027 11,474 2028 10,678 Thereafter 18,576 Total lease payments 75,264 Less: imputed interest (8,986) Future maturity of lease liability $ 66,279 As of December 31, 2023, the Company did not have any additional future operating lease commitments that were signed but had not yet commenced.

Segment information

Segment information	12 Months Ended
Segment information	Dec. 31, 2023
Segment Reporting [Abstract]
Segment information	Segment information The Company’s Chief Operating Decision Maker, its Chief Executive Officer (“CEO”), reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. Management views the Company’s operations and manages its business as one operating segment. Accordingly, the Company determined that it operates in a single reportable segment. All of the Company’s long-lived assets are located in the United States. As a result, beginning with the first quarter of 2022, GSHD has modified the presentation of its segment financial information with retrospective application to all prior periods presented. Since the Company operates in one operating segment, all required financial segment information can be found in the consolidated financial statements.

Litigation

Litigation	12 Months Ended
Litigation	Dec. 31, 2023
Loss Contingency, Information about Litigation Matters [Abstract]
Litigation	Litigation From time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The Company records accruals for legal contingencies to the extent that it has concluded that it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. When a material loss contingency is reasonably possible but not probable, the Company does not record a liability, but instead discloses the nature and the amount of the claim, and an estimate of the loss or range of loss, if such an estimate can be made. In the opinion of the Company's management, the likely results of any ongoing legal matters are not expected, either individually or in the aggregate, to have a material adverse effect on the Company's financial position, results of operations or cash flows. On November 10, 2022, a verified stockholder class action complaint for declaratory relief, captioned Mickey Dollens v. Goosehead Insurance, Inc., C.A. No. 2022-1018-JTL, was filed in the Court of Chancery of the State of Delaware (the “Dollens Action”), alleging certain corporate governance documents adopted by the Company were invalid under Delaware law. On August 8, 2023, the parties entered into a proposed settlement providing for certain non-monetary benefits to the class ( i.e., revisions to the Company's Stockholder Agreement). A hearing is set for February 22, 2024 to, among other things, consider whether to grant final approval of the proposed settlement. Additionally, the plaintiff has petitioned the Court for attorneys’ fees and litigation expenses. While there can be no assurance regarding the ultimate outcome of the petition, the Company believes a potential loss, if any, would not be material.

Pay vs Performance Disclosure

Pay vs Performance Disclosure - USD ($) $ in Thousands	12 Months Ended
Pay vs Performance Disclosure - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Pay vs Performance Disclosure
Net Income (Loss)	$ 14,140	$ 565	$ 5,403

Insider Trading Arrangements

Insider Trading Arrangements	3 Months Ended
Insider Trading Arrangements	Dec. 31, 2023
Trading Arrangements, by Individual
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false

Basis of presentation and sig_2

Basis of presentation and significant accounting policies (Policies)	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
Consolidation	In connection with the Offering, both Goosehead Management, LLC (“GM”) and Texas Wasatch Insurance Holdings Group LLC (“TWIHG”) became wholly owned indirect subsidiaries of GF. Both GM and TWIHG are non-operating holding companies created to receive management fees from the operating entities TWIS and GIA.
Basis of Presentation	Basis of Presentation The accompanying audited consolidated financial statements of GSHD and our subsidiaries are presented in accordance with the rules and regulations of the SEC for annual reports on Form 10-K and are prepared in accordance with U.S. GAAP. All intercompany accounts and transactions have been eliminated in consolidation.
Reclassification	Reclassification Certain amounts previously reported in the 2021 financial statements have been reclassified for comparative purposes to conform to the current period's presentation. We reclassified amounts between "Employee compensation and benefits" and "General and administrative expenses" in the Consolidated Statement of Operations. We reclassified amounts between "Receivables from franchisees, net" and "Accounts payable and accrued expenses" in the Consolidated Balance Sheet that also impacted balances in the Consolidated Statement of Cash Flows. We disaggregated the proceeds and payments of the term notes payable and revolving credit facility on the Consolidated Statements of Cash Flows.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.
Cash and cash equivalents and restricted cash	Cash and cash equivalents The Company maintains its cash in bank deposit accounts that, at times, may exceed federally insured limits; however, the Company has not historically experienced any losses in these accounts. The Company believes it is not exposed to any significant credit risk. The Company currently holds no financial instruments that would be considered cash equivalents. Restricted cash
Commissions and agency fees receivable and receivable from franchisees	Commissions and agency fees receivable Upon issuance of a new policy, the Company typically collects the first premium payment from the insured and then remits the full premium amount to the insurance carriers. The insurance carriers collect the remaining premiums directly from the insureds and remit the applicable commissions to the Company. Accordingly, as reported in the accompanying consolidated balance sheets, commissions are receivables from the insurance carriers. These direct-bill arrangements consist of a high volume of transactions with small premium amounts, with the billing controlled by the insurance carriers. The income statement and balance sheet effects of the commissions are recorded at the contract effective date and generally are based on a percentage of premiums for insurance coverage. During 2023, the Company wrote with over 150 insurance carriers, of which 60 provided national coverage. In 2023, two carriers represented more than 10% of total revenue at 16% and 12%. In 2022, two carriers represented more than 10% of total revenue at 14% and 12%. In 2021, two carriers represented more than 10% of total revenue at 17% and 11%. In select states, agents have the option to charge an agency fee for the placement of the insurance policy. These non-refundable fees are recorded as receivable on the date the policy is effective with the insurance carrier. Allowance for uncollectible agency fees The Company records agency fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated for the related agency fees receivable balances and charge to bad debts. The agency fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on collection history and writes off all uncollected agency fee balances outstanding over ninety days. Receivable from franchisees Receivable from franchisees consists of franchise fees receivable, net of allowance for uncollectible franchise fees and unamortized discount on franchise fees, royalty fees receivable, and notes receivable from franchisees. Franchise fees receivable At the start date of the franc hise agreement, an entry to franchise fees receivable is recorded along with an entry for a contract liability, to be amortized to franchise fees within Franchise revenues over the 10-year life of the franchise contract. Franchis ees have the option to pay the full amount of franchise fees up front or to pay a deposit up front and the remaining balance by payment plan over time. The franchisees that elect to pay the initial franchise fee over a term extending greater than one year pay in total an amount that exceeds the amount due had they paid the full amount up front. As such, the payment plan option is treated as a zero-interest rate note, which creates an imputation of interest. The imputed interest is recorded as a discount on the franchise fee receivable and amortized using the effective interest rate method over the life of the payment plan. The amount of interest recorded in 2023, 2022, and 2021 related to franchise fees on a payment plan was $1.4 million, $1.4 million, and $1.1 million, respectively, and is included in Interest income. Allowance for uncollectible franchise fees receivable The Company records franchise fees receivable net of an allowance for estimated uncollectible accounts to reflect any loss anticipated related to the franchise fees receivable balances and charged to bad debts. The franchise fees receivable balance consists of numerous small-balance, homogeneous accounts. The Company calculates the allowance based on our history of write offs for all franchise accounts. Franchise fees receivable and the related allowance is charged off to bad debts if the franchisee owing the balance terminates. Royalty fees receivable Royalty fees are recorded at the point in time when the policy becomes effective with the insurance carrier. The royalty fees are secured by the commissions of the franchisee with no historical losses incurred for uncollectible royalty fees. As such, there is no allowance for doubtful accounts relating to royalty fees.
Revenue recognition	Revenue recognition Goosehead provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned locations and franchise units. Goosehead is compensated for the insurance brokerage services that it provides for clients in the form of commission revenue, agency fees, royalty fees, and contingent commissions. The Company estimates revenue and constrains the estimates such that it is probable there will not be a significant reversal of revenue. The Company adjusts its estimate of revenue recognized based on cash collections. The Company also recognizes revenue for initial franchise fees generated from a contract between the Company and a franchisee. Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract. Certain costs to obtain or fulfill a contract are capitalized. The Company capitalizes the commission payments paid to obtain new franchise contracts. These deferred costs are amortized over the expected life of the underlying franchise fee, and are included in Other assets in the Company's consolidated balance sheet as of December 31, 2023. See Note 3 Revenues for further explanation of the Company's revenue recognition policy.
Property & equipment	Property & equipment The Company carries fixed assets at cost, less accumulated depreciation, as stated in the accompanying consolidated balance sheets. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of five years for furniture, fixtures and equipment and three years for computer equipment. Leasehold improvements are also amortized using the straight-line method and are amortized over the shorter of the remaining term of the lease or the useful life of the improvement. Expenditures for improvements are capitalized, and expenditures for maintenance and repairs are expensed as incurred. Upon sale or retirement, the cost and related accumulated depreciation and amortization is removed from the related accounts, and the resulting gain or loss, if any, is reflected in income.
Intangible assets	Intangible assets Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and books of business. The web domain is amortized over a useful life of fifteen years, software costs are amortized over a useful life of three In May 2023, the Company entered into an agreement to purchase Vivint Smart Home's insurance book of business, for which the Company paid $5.8 million in cash consideration. Total purchases of books of business during the year ended December 31, 2023 was $6.9 million. No books of business were purchased during the year ended December 31, 2022.
Asset Impairment	Asset Impairment The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses. Based on a review of intangible assets during the year ended December 31, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and would not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $1.1 million related to the asset group. Based on a review of tangible assets during the year ended December 31, 2023, the Company identified two office leases that will be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.4 million of property and equipment and $1.1 million of right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.
Premiums payable	Premiums payable Premiums payable represent premium payments that have been received from insureds, but not yet remitted to the insurance carriers.
Deferred financing costs	Deferred financing costs Deferred financing costs incurred in connection with the issuance of debt are capitalized and amortized to interest expense in accordance with the related debt agreements. Deferred financing costs are included as a reduction in notes payable on the accompanying consolidated balance sheets.
Lease accounting	Lease Accounting The primary leased asset class of the Company is real estate. For leases with an original term longer than one year, lease liabilities are initially recognized on the lease commencement date based on the present value of the future minimum lease payments over the lease term, including non-lease components such as fixed common area maintenance costs and other fixed costs for generally all leases. A corresponding right of use ("ROU") asset is initially recognized equal to the lease liability adjusted for any lease prepayments, initial direct costs and lease incentives and amortized into rent expense, which is mapped to general and administrative expenses in the consolidated statements of operations.
Income Taxes	Income Taxes Prior to the Offering, GF was treated as a partnership for U.S. federal and applicable state and local income tax purposes. As a partnership, GF's taxable income or loss was included in the taxable income of its members. Accordingly, no income tax expense was recorded for federal and state and local jurisdictions for periods prior to the Offering. In connection with the Offering completed on May 1, 2018, the Company became a taxable entity. The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.
Advertising	Advertising
Recently issued and adopted accounting pronouncements	Recently adopted accounting pronouncements Simplifying the Accounting for Income Taxes (ASU 2019-12) : In 2019, the Financial Accounting Standards Board issued ASU 2019-12 to simplify the accounting for income taxes. The guidance primarily addresses how to (1) recognize a deferred tax liability after we transition to or from the equity method of accounting, (2) evaluate if a step-up in the tax basis of goodwill is related to a business combination or is a separate transaction, (3) recognize all of the effects of a change in tax law in the period of enactment, including adjusting the estimated annual tax rate, and (4) include the amount of tax based on income in the income tax provision and any incremental amount as a tax not based on income for hybrid tax regimes. We adopted the guidance in the first quarter of 2021. The adoption did not have a material impact on our consolidated financial statements or related disclosures. Reference Rate Reform (ASU 2020-04) : In March 2020, the Financial Accounting Standards Board issued ASU 2020-04: Facilitation of the Effects of Reference Rate Reform on Financial Reporting, which provides optional expedients and exceptions for applying U.S. GAAP if certain criteria are met to contracts, hedging relationships and other transactions that reference LIBOR or another reference rate expected to be discontinued. ASU 2020-04 was initially effective as of March 12, 2020 through December 31, 2022. In December 2022, ASU 2022-06 extended the effective period through December 31, 2024. A substantial portion of our indebtedness bears interest at variable interest rates, primarily based on USD-LIBOR. The adoption of ASU 2020-04 did not have a material impact on our consolidated financial statements. The standard will ease, if warranted, the administrative requirements for accounting for the future effects of the rate reform. Our debt agreement contains a provision to move to the Secured Overnight Financing Rate ("SOFR") if or when LIBOR is phased out. On April 26, 2023, the Company entered into an Amendment No.1 to the Second Amended and Restated Credit Agreement executing the provision to move to SOFR from LIBOR. Under the allowable expedients, a modification of a debt contract that is only a replacement of the reference rate is accounted for as a non-substantial modification. Accounting Pronouncements Not Yet Adopted In December 2023, the FASB issued ASU 2023-09, Improvements to Income Tax Disclosures (Topic 740). This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company is currently evaluating the impact this guidance will have on its financial statement disclosures.
Framework for measuring fair value	The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows: • Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets. • Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset. • Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability. The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

Basis of presentation and sig_3

Basis of presentation and significant accounting policies (Tables)	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
Schedule of Restrictions on Cash and Cash Equivalents	The following is a reconciliation of our cash and restricted cash balances as presented in the consolidated statement of cash flows for the years ended December 31, 2023, 2022, and 2021 ( in thousands ): December 31, 2023 2022 2021 Cash and cash equivalents $ 41,956 $ 28,743 $ 28,526 Restricted cash 2,091 1,644 1,953 Cash and cash equivalents, and restricted cash $ 44,047 $ 30,387 $ 30,479
Schedule of Reconciliation of Cash and Restricted Cash	The following is a reconciliation of our cash and restricted cash balances as presented in the consolidated statement of cash flows for the years ended December 31, 2023, 2022, and 2021 ( in thousands ): December 31, 2023 2022 2021 Cash and cash equivalents $ 41,956 $ 28,743 $ 28,526 Restricted cash 2,091 1,644 1,953 Cash and cash equivalents, and restricted cash $ 44,047 $ 30,387 $ 30,479

Revenues (Tables)

Revenues (Tables)	12 Months Ended
Revenues (Tables)	Dec. 31, 2023
Revenue from Contract with Customer [Abstract]
Schedule of Disaggregation of Revenue	The following tables disaggregates revenue by source (in thousands) : Year Ended December 31, 2023 2022 2021 Type of revenue stream: Commissions and agency fees Renewal commissions $ 70,730 $ 57,543 $ 39,111 New business commissions 23,411 24,126 22,108 Agency fees 8,174 10,912 11,506 Contingent commissions 13,746 7,684 9,926 Franchise revenues Renewal royalty fees 107,524 77,346 46,079 New business royalty fees 23,168 18,244 14,616 Initial franchise fees 11,238 10,853 6,516 Other franchise revenues 1,843 1,279 297 Interest income 1,443 1,403 1,153 Total revenues $ 261,276 $ 209,390 $ 151,312 Timing of revenue recognition: Transferred at a point in time $ 102,315 $ 92,581 $ 72,725 Transferred over time 158,961 116,809 78,587 Total revenues $ 261,276 $ 209,390 $ 151,312
Schedule of Contract Balances	The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands) : December 31, 2023 December 31, 2022 Increase/(decrease) Cost to obtain franchise contracts (1) $ 2,309 $ 3,255 $ (946) Commissions and agency fees receivable, net (2) 12,903 14,440 (1,537) Receivable from franchisees, net (2) 18,989 28,767 (9,778) Contract liabilities (2)(3) 27,099 46,553 (19,454) (1) Cost to obtain franchise contracts is included in Other assets on the consolidated balance sheets. (2) Includes both the current and long term portion of this balance. (3) Initial Franchise Fees to be recognized over the life of the contract Significant changes in contract liabilities are as follows (in thousands) : December 31, 2023 December 31, 2022 Contract liability at beginning of period $ 46,553 $ 48,608 Revenue recognized during the period (11,238) (10,853) New deferrals (1) 4,095 21,700 Write offs (2) (12,311) (12,902) Contract liability at end of period $ 27,099 $ 46,553 (1) Initial franchise fees where the consideration is received from the customer for services which are to be transferred to the franchisee over the term of the franchise agreement (2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.
Schedule of Contract Liability	The following table reflects the estimated initial franchise fees (contract liability) to be recognized in the future related to performance obligations that are unsatisfied at the end of the period (in thousands) : Estimate for the year ended December 31: 2024 $ 4,129 2025 3,896 2026 3,773 2027 3,584 2028 3,278 Thereafter 8,439 $ 27,099

Franchise fees receivable (Tabl

Franchise fees receivable (Tables)	12 Months Ended
Franchise fees receivable (Tables)	Dec. 31, 2023
Receivables [Abstract]
Schedule of Franchise Fees Receivable	The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands) : December 31, 2023 2022 Franchise fees receivable $ 15,096 $ 35,606 Less: Unamortized discount (4,388) (9,896) Less: Allowance for uncollectible franchise fees (223) (487) Total franchise fees receivable $ 10,485 $ 25,223 Activity in the allowance for uncollectible agency fees was as follows (in thousands) : Balance at December 31, 2021 $ 489 Charges to bad debts 2,120 Write offs (2,159) Balance at December 31, 2022 $ 450 Charges to bad debts 1,480 Write offs (1,421) Balance at December 31, 2023 $ 508
Schedule of Allowance For Uncollectible Franchise Fees	Activity in the allowance for uncollectible franchise fees was as follows (in thousands) : Balance at December 31, 2021 $ 303 Charges to bad debts 4,078 Write offs (3,894) Balance at December 31, 2022 487 Charges to bad debts 1,319 Write offs (1,583) Balance at December 31, 2023 $ 223

Allowance for uncollectible a_2

Allowance for uncollectible agency fees (Tables)	12 Months Ended
Allowance for uncollectible agency fees (Tables)	Dec. 31, 2023
Receivables [Abstract]
Schedule of Allowance for Uncollectible Agency Fees	The balance of Franchise fees receivable included in receivable from franchisees in the consolidated balance sheets consisted of the following (in thousands) : December 31, 2023 2022 Franchise fees receivable $ 15,096 $ 35,606 Less: Unamortized discount (4,388) (9,896) Less: Allowance for uncollectible franchise fees (223) (487) Total franchise fees receivable $ 10,485 $ 25,223 Activity in the allowance for uncollectible agency fees was as follows (in thousands) : Balance at December 31, 2021 $ 489 Charges to bad debts 2,120 Write offs (2,159) Balance at December 31, 2022 $ 450 Charges to bad debts 1,480 Write offs (1,421) Balance at December 31, 2023 $ 508

Property and equipment (Tables)

Property and equipment (Tables)	12 Months Ended
Property and equipment (Tables)	Dec. 31, 2023
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	Property and equipment consisted of the following at (in thousands) : December 31, 2023 2022 Furniture & fixtures $ 11,306 $ 9,772 Computer equipment 4,482 4,041 Network equipment 436 423 Phone system 326 326 Leasehold improvements 36,285 36,009 Total 52,834 50,571 Less accumulated depreciation (22,518) (15,224) Property and equipment, net $ 30,316 $ 35,347

Intangible assets (Tables)

Intangible assets (Tables)	12 Months Ended
Intangible assets (Tables)	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets	Intangible assets consisted of the following (in thousands) : December 31, Weighted average amortization period (years) 2023 2022 Computer software & web domain $ 13,509 $ 5,970 9.01 Books of business 6,895 — 7.36 Less accumulated amortization (3,138) (1,483) Intangible assets, net $ 17,266 $ 4,487
Schedule of Expected Amortization Expense	Expected amortization for the next five calendar years as of December 31, 2023 are as follows (in thousands) : 2024 $ 2,645 2025 2,215 2026 1,858 2027 1,844 2028 and thereafter 8,704 Total $ 17,266

Debt (Tables)

Debt (Tables)	12 Months Ended
Debt (Tables)	Dec. 31, 2023
Debt Disclosure [Abstract]
Schedule of Interest Rate Dependent of Leverage Ratio	The interest rate for each leverage ratio tier are as follows: Leverage Ratio Interest Rate < 1.50x SOFR + 175 bps > 1.50x SOFR + 200 bps > 2.50x SOFR + 225 bps > 3.50x SOFR + 250 bps
Schedule of Maturities of Note Payable	Maturities of the term note payable for the next five calendar years as of December 31, 2023 are as follows (in thousands) : Amount 2024 $ 9,375 2025 10,000 2026 58,125 2027 — 2028 — Total $ 77,500

Income taxes (Tables)

Income taxes (Tables)	12 Months Ended
Income taxes (Tables)	Dec. 31, 2023
Income Tax Disclosure [Abstract]
Schedule of Components of Income Tax Expense	The components of income tax expense are as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Current income taxes Federal $ — $ — $ — State and local 755 271 226 Total current income taxes 755 271 226 Deferred income taxes Federal 3,169 (340) (4,316) State and local (1,232) 2,568 1,798 Total deferred income taxes 1,937 2,228 (2,518) Income tax expense (benefit) $ 2,692 $ 2,499 $ (2,292)
Schedule of Reconciliation of Income Tax Expense	A reconciliation of income tax expense computed at the U.S. federal statutory income tax rate to the income tax expense recognized is as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Income before taxes $ 26,388 $ 5,129 $ 6,004 Income taxes at U.S. federal statutory rate 5,541 1,076 1,261 Tax on income not subject to entity level federal income tax (2,034) (483) (617) Permanent Differences: Non-deductible stock compensation costs (1,760) (1,478) (4,530) Non-deductible excess compensation 70 15 — Non-deductible employee moving expenses — — 6 Meals & entertainment 152 101 25 Permanent Provision to Return (53) 43 — State income tax expense (benefit), net of federal benefit (329) 2,268 1,553 Other reconciling items: Section 162(m) DTA Write-off 1,085 935 — Other 20 22 10 Income tax expense (benefit) $ 2,692 $ 2,499 $ (2,292)
Schedule of Deferred Tax Assets and Liabilities	The components of deferred tax assets are as follows ( in thousands ): December 31, 2023 December 31, 2022 Net operating loss carryforwards $ 15,906 $ 13,172 Investment in flow-through entity 165,303 142,146 Net deferred tax asset $ 181,209 $ 155,318

Stockholders' equity (Tables)

Stockholders' equity (Tables)	12 Months Ended
Stockholders' equity (Tables)	Dec. 31, 2023
Equity [Abstract]
Schedule of Earnings Per Share, Basic and Diluted	The following table summarizes the calculation of EPS for the years ended December 31, 2023, 2022, and 2021 (in thousands) : Year Ended December 31, 2023 2022 2021 Numerator: Net income attributable to GSHD - Basic $ 14,140 $ 565 $ 5,403 Add: net income attributable to non-controlling interests (1) 9,556 — — Less: income tax effect on income attributable to non-controlling interests assuming conversion of Class B common shares (1) (2,524) — — Net income available to GSHD - Diluted $ 21,172 $ 565 $ 5,403 Denominator: Basic EPS Weighted average outstanding Class A common shares - Basic 23,929 20,995 19,181 Earnings per share of Class A common stock - Basic $ 0.59 $ 0.03 $ 0.28 Diluted EPS Weighted average outstanding Class A common shares - Basic 23,929 20,995 19,181 Effect of dilutive securities: Weighted average outstanding Class B common shares (if-converted) (1) 13,769 — — Stock options (2) 657 778 1,632 Weighted average outstanding Class A common shares - Diluted 38,356 21,773 20,813 Earnings per share of Class A common stock - Diluted $ 0.55 $ 0.03 $ 0.26 (1) For the year ended December 31, 2023, the impact of the conversion of Class B common shares to Class A common shares calculated under the if-converted method was dilutive, and as such, (a) 13,769 common shares (assuming the conversion of all outstanding class B common stock) were included in the Weighted average outstanding Class A common shares - Diluted and (b) $7.0 million of non-controlling interest net income (after incremental tax effect from assuming conversion of all outstanding class B common stock), was added back to Net income available to GSHD - Diluted. For the years 2022 and 2021, the impact of the conversion of Class B common shares to Class A common shares is excluded from the calculation of Diluted EPS because inclusion of such shares would be anti-dilutive. (2) Dilutive stock options is computed using the treasury stock method, which are not participating securities

Non-controlling interest (Table

Non-controlling interest (Tables)	12 Months Ended
Non-controlling interest (Tables)	Dec. 31, 2023
Noncontrolling Interest [Abstract]
Schedule of Ownership Interests	The following table summarizes the ownership interest in GF as of December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 LLC Units Ownership % LLC Units Ownership % Number of LLC Units held by GSHD 24,966 65.8% 23,034 61.4% Number of LLC Units held by non-controlling interest holders 12,954 34.2% 14,471 38.6% Number of LLC Units outstanding 37,920 100.0% 37,505 100.0%

Equity-based compensation (Tabl

Equity-based compensation (Tables)	12 Months Ended
Equity-based compensation (Tables)	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
Schedule of Equity-Based Compensation Expense	A summary of equity-based compensation expense during the years ended December 31, 2023, 2022, and 2021 is as follows (in thousands) : Year Ended December 31, 2023 2022 2021 Stock options $ 23,989 $ 19,642 $ 7,292 Equity-based compensation expense $ 23,989 $ 19,642 $ 7,292
Schedule of Stock Option Valuation Assumptions	A summary of the weighted average assumptions used for valuing stock options granted in the periods 2023, 2022, and 2021 are as follows: Year Ended December 31, 2023 2022 2021 Expected volatility 60% - 65% 55% - 65% 45 % Expected dividend yield — % — % — % Expected term (in years) 2.75 - 4.75 3.25 - 4.00 4.25 Risk-free interest rate 3.44%- 4.06% 1.19% - 4.26% 0.29 %
Schedule of Stock Option Activity	A summary of stock option activity for the year ended December 31, 2023 is as follows ( in thousands except per-share amounts ): Stock Options Weighted-average Exercise Price Aggregate Intrinsic Value Weighted-average Remaining Contractual Life (Years) Outstanding as of December 31, 2022 2,689 $ 63.84 Granted 904 38.89 Exercised (409) 22.88 Forfeited (208) 64.19 Expired (30) 58.47 Outstanding as of December 31, 2023 2,946 $ 61.87 $ 83,971 7.54 Options vested and exercisable as of December 31, 2023 1,174 $ 58.94 $ 37,693 6.33 Options unvested as of December 31, 2023 1,772 $ 63.81 $ 46,278 8.34 A summary of stock option activity for the years ended December 31, 2023, 2022 and 2021 is as follows ( in thousands except per-share amounts ): Year Ended December 31, 2023 2022 2021 Weighted-average grant-date fair value of options granted $ 19.08 41.71 47.43 Total intrinsic value of options exercised $ 16,424 $ 14,373 $ 42,663 Total fair value of shares vested during the year $ 23,269 $ 8,876 $ 2,568 A summary of unvested stock option activity for the years ended December 31, 2023, 2022 and 2021 is as follows ( in thousands except per-share amounts ): Stock Options Weighted Average Grant Date Fair Value Unvested as of December 31, 2022 1,783 $ 34.75 Vested (707) 32.92 Granted 904 19.08 Forfeited (208) 29.47 Unvested as of December 31, 2023 1,772 $ 28.11

Dividends (Tables)

Dividends (Tables)	12 Months Ended
Dividends (Tables)	Dec. 31, 2023
Earnings Per Share [Abstract]
Schedule of Total Estimated Dividends to be Paid	A summary of the total amounts declared and paid by GF is as follows (in thousands): LLC Units held as of August 9, 2021 Dividend Paid Class A common stockholders 19,429 $ 31,657 Class B common stockholders via LLC Units held 17,401 28,343 Total 36,830 $ 60,000

Leases (Tables)

Leases (Tables)	12 Months Ended
Leases (Tables)	Dec. 31, 2023
Leases [Abstract]
Schedule of Lease Information, Rent Expense and Supplemental Cash Flow Information	The following table provides information related to the Company’s leases as of December 31, 2023 and 2022 (in thousands) : December 31, 2023 December 31, 2022 Right-of-use assets $ 38,406 $ 44,080 Short term lease liabilities 8,897 6,627 Long term lease liabilities 57,382 64,947 Total lease liabilities 66,279 71,574 Weighted average remaining lease term (in years) 6.51 7.45 Weighted average incremental borrowing rate 4.0 % 3.9 % The following schedule shows the components of lease cost for the years ended December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 Gross operating lease cost $ 8,016 $ 7,034 Sublease income (319) (27) Net lease cost $ 7,697 $ 7,007 The following is a schedule of supplemental cash flow information related to leases for the year ended December 31, 2023 and 2022 (in thousands): December 31, 2023 December 31, 2022 Cash paid for amounts included in the measurement of lease liabilities Operating cash flows from operating leases $ (9,344) $ (5,615) Right of use assets obtained in exchange for lease obligation Operating leases $ 927 $ 15,907
Schedule of Future Minimum Lease Payments	The following is a schedule of future maturity of lease liability as of December 31, 2023 (in thousands): 2024 $ 11,292 2025 11,511 2026 11,733 2027 11,474 2028 10,678 Thereafter 18,576 Total lease payments 75,264 Less: imputed interest (8,986) Future maturity of lease liability $ 66,279

Organization - Narrative (Detai

Organization - Narrative (Details) $ / shares in Units, shares in Thousands, $ in Millions			12 Months Ended
	May 02, 2018	May 01, 2018 USD ($) class vote $ / shares shares	Dec. 31, 2023 vote franchise location	Dec. 31, 2022 franchise location	Dec. 31, 2021 location franchise
Subsidiary, Sale of Stock [Line Items]
Corporate-owned locations (in locations) \| location			14	12	15
Franchise locations sold (in franchises) \| franchise			209	496	405
Operating franchise locations (in franchises) \| franchise			1,226	1,413	1,198
Franchises purchased (in franchises) \| franchise			0	0	0
Number of classes (in classes) \| class		2
Vote per share (in votes) \| vote		1
Conversion ratio		1
Goosehead Management Note and Texas Wasatch Note
Subsidiary, Sale of Stock [Line Items]
Principal amount of debt \| $		$ 114
Goosehead Insurance Agency, LLC \| Goosehead Insurance Holding, LLC
Subsidiary, Sale of Stock [Line Items]
Ownership interest			100%
Goosehead Insurance Holding, LLC \| Goosehead Financial, LLC
Subsidiary, Sale of Stock [Line Items]
Ownership interest			100%
Goosehead Financial, LLC \| Goosehead Insurance, Inc.
Subsidiary, Sale of Stock [Line Items]
Ownership interest	37.30%
Goosehead Financial, LLC \| Pre-IPO LLC Members
Subsidiary, Sale of Stock [Line Items]
Ownership interest	62.70%
Class A Common Stock
Subsidiary, Sale of Stock [Line Items]
Vote per share (in votes) \| vote			1
Class A Common Stock \| Goosehead Management, LLC And Texas Wasatch Insurance Holdings Group LLC
Subsidiary, Sale of Stock [Line Items]
Shares issued (in shares)		3,724
Class A Common Stock \| Initial Public Offering
Subsidiary, Sale of Stock [Line Items]
Shares issued in transaction (in shares)		9,810
Share price (in dollars per share) \| $ / shares		$ 10
Class A Common Stock \| Over-Allotment Option
Subsidiary, Sale of Stock [Line Items]
Shares issued in transaction (in shares)		1,280
Class B Common Stock
Subsidiary, Sale of Stock [Line Items]
Vote per share (in votes) \| vote			1
Class B Common Stock \| Pre-IPO LLC Members
Subsidiary, Sale of Stock [Line Items]
Shares issued (in shares)		22,747

Basis of presentation and sig_4

Basis of presentation and significant accounting policies - Narrative (Details)	1 Months Ended	12 Months Ended
	May 31, 2023 USD ($)	Dec. 31, 2023 USD ($) carrier office_lease	Dec. 31, 2022 USD ($)	Dec. 31, 2021 USD ($)
Concentration Risk [Line Items]
Restricted cash		$ 2,091,000	$ 1,644,000	$ 1,953,000
Carriers company wrote with \| carrier		150
Carriers company wrote with, provide national coverage \| carrier		60
Term of franchise contract		10 years
Interest related to franchise fee		$ 1,400,000	1,400,000	1,100,000
Cash consideration paid for asset acquisitions		6,895,000	0	0
Impairment expense		$ 3,628,000	0	0
Number of offices \| office_lease		2
Impairment of property and equipment		$ 1,400,000
Impairment of right-of-use-asset		1,100,000
Tangible asset impairment charges		0	0	0
Advertising expense		$ 900,000	1,000,000	$ 1,300,000
Vivint Smart Home's
Concentration Risk [Line Items]
Cash consideration paid for asset acquisitions	$ 5,800,000
Web domain
Concentration Risk [Line Items]
Weighted average amortization period (years)		15 years
Software costs \| Minimum
Concentration Risk [Line Items]
Weighted average amortization period (years)		3 years
Software costs \| Maximum
Concentration Risk [Line Items]
Weighted average amortization period (years)		10 years
Software Development
Concentration Risk [Line Items]
Impairment expense		$ 1,100,000
Customer-Related Intangible Assets
Concentration Risk [Line Items]
Weighted average amortization period (years)		8 years
Book Of Business
Concentration Risk [Line Items]
Books of business		$ 6,900,000	$ 0
Furniture, fixtures, and equipment
Concentration Risk [Line Items]
Property, plant and equipment, useful life		5 years
Computer equipment
Concentration Risk [Line Items]
Property, plant and equipment, useful life		3 years
Royalty fees
Concentration Risk [Line Items]
Allowance for doubtful accounts		$ 0
Carrier One \| Total revenue \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk percentage		16%	14%	17%
Carrier Two \| Total revenue \| Customer Concentration Risk
Concentration Risk [Line Items]
Concentration risk percentage		12%	12%	11%

Basis of presentation and sig_5

Basis of presentation and significant accounting policies - Restricted Cash (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2020
Accounting Policies [Abstract]
Cash and cash equivalents	$ 41,956	$ 28,743	$ 28,526
Restricted cash	2,091	1,644	1,953
Cash and cash equivalents, and restricted cash	$ 44,047	$ 30,387	$ 30,479	$ 26,236

Revenues - Narrative (Details)

Revenues - Narrative (Details)	12 Months Ended
Revenues - Narrative (Details)	Dec. 31, 2023
Revenue from Contract with Customer [Abstract]
Term of franchise contract	10 years
Amortization period	10 years

Revenues - Disaggregation of Re

Revenues - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Disaggregation of Revenue [Line Items]
Revenues	$ 261,276	$ 209,390	$ 151,312
Renewal commissions
Disaggregation of Revenue [Line Items]
Revenues	70,730	57,543	39,111
New business commissions
Disaggregation of Revenue [Line Items]
Revenues	23,411	24,126	22,108
Agency fees
Disaggregation of Revenue [Line Items]
Revenues	8,174	10,912	11,506
Contingent commissions
Disaggregation of Revenue [Line Items]
Revenues	13,746	7,684	9,926
Renewal royalty fees
Disaggregation of Revenue [Line Items]
Revenues	107,524	77,346	46,079
New business royalty fees
Disaggregation of Revenue [Line Items]
Revenues	23,168	18,244	14,616
Initial franchise fees
Disaggregation of Revenue [Line Items]
Revenues	11,238	10,853	6,516
Other franchise revenues
Disaggregation of Revenue [Line Items]
Revenues	1,843	1,279	297
Interest income
Disaggregation of Revenue [Line Items]
Revenues	1,443	1,403	1,153
Transferred at a point in time
Disaggregation of Revenue [Line Items]
Revenues	102,315	92,581	72,725
Transferred over time
Disaggregation of Revenue [Line Items]
Revenues	$ 158,961	$ 116,809	$ 78,587

Revenues - Contract Balances (D

Revenues - Contract Balances (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Revenue from Contract with Customer [Abstract]
Cost to obtain franchise contracts	$ 2,309	$ 3,255
Increase (decrease) in cost to obtain franchise contracts	(946)
Commissions and agency fees receivable, net	12,903	14,440
Increase (decrease) in commissions and fees receivable, net	(1,537)
Receivable from franchisees, net	18,989	28,767
Increase (decrease) in Receivable from franchisees, net	(9,778)
Contract liabilities	27,099	46,553	$ 48,608
Increase (decrease) in Contract liabilities	(19,454)	(2,055)	14,407
Contract Liability [Roll Forward]
Contract liability at beginning of period	46,553	48,608
Revenue recognized during the period	(11,238)	(10,853)
New deferrals	4,095	21,700
Write offs	(12,311)	(12,902)
Contract liability at end of period	$ 27,099	$ 46,553	$ 48,608

Revenues - Contract Liability (

Revenues - Contract Liability (Details) - Franchise Channel [Member] $ in Thousands	Dec. 31, 2023 USD ($)
Disaggregation of Revenue [Line Items]
2024	$ 4,129
2025	3,896
2026	3,773
2027	3,584
2028	3,278
Thereafter	8,439
Total	$ 27,099

Franchise fees receivable - Bal

Franchise fees receivable - Balance of Franchise Fees Receivable (Details) - Franchise fees receivable - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Accounts, Notes, Loans and Financing Receivable [Line Items]
Franchise fees receivable	$ 15,096	$ 35,606
Less: Unamortized discount	(4,388)	(9,896)
Less: Allowance for uncollectible franchise fees	(223)	(487)	$ (303)
Total franchise fees receivable	$ 10,485	$ 25,223

Franchise fees receivable - Rol

Franchise fees receivable - Roll-Forward of Allowance (Details) - Franchise fees receivable - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Financing Receivable, Allowance for Credit Losses [Roll Forward]
Beginning balance	$ 487	$ 303
Charges to bad debts	1,319	4,078
Write offs	(1,583)	(3,894)
Ending balance	$ 223	$ 487

Allowance for uncollectible a_3

Allowance for uncollectible agency fees - Roll-Forward of Allowance (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Allowance for Doubtful Accounts Receivable [Roll Forward]
Charges to bad debts	$ 4,361	$ 6,198	$ 2,999
Agency Fees
Allowance for Doubtful Accounts Receivable [Roll Forward]
Beginning balance	450	489
Charges to bad debts	1,480	2,120
Write offs	(1,421)	(2,159)
Ending balance	$ 508	$ 450	$ 489

Property and equipment (Details

Property and equipment (Details) - USD ($) $ in Thousands	12 Months Ended
Property and equipment (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 52,834	$ 50,571
Less accumulated depreciation	(22,518)	(15,224)
Property and equipment, net	30,316	35,347
Depreciation expense	7,600	6,100	$ 4,500
Furniture & fixtures
Property, Plant and Equipment [Line Items]
Property and equipment, gross	11,306	9,772
Computer equipment
Property, Plant and Equipment [Line Items]
Property and equipment, gross	4,482	4,041
Network equipment
Property, Plant and Equipment [Line Items]
Property and equipment, gross	436	423
Phone system
Property, Plant and Equipment [Line Items]
Property and equipment, gross	326	326
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 36,285	$ 36,009

Intangible assets - Components

Intangible assets - Components and Expected Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Finite-Lived Intangible Assets, Net [Abstract]
Less accumulated amortization	$ (3,138)	$ (1,483)
Intangible assets, net	17,266	4,487
Amortization expense	1,700	800	$ 400
Finite-Lived Intangible Assets, Net, Amortization Expense, Rolling Maturity [Abstract]
2024	2,645
2025	2,215
2026	1,858
2027	1,844
2028 and thereafter	8,704
Intangible assets, net	17,266	4,487
Computer software & web domain
Finite-Lived Intangible Assets, Net [Abstract]
Intangible assets, gross	$ 13,509	5,970
Weighted average amortization period (years)	9 years 3 days
Books of business
Finite-Lived Intangible Assets, Net [Abstract]
Intangible assets, gross	$ 6,895	$ 0
Weighted average amortization period (years)	7 years 4 months 9 days

Employee benefit obligation (De

Employee benefit obligation (Details) $ in Millions	12 Months Ended
Employee benefit obligation (Details) $ in Millions	Dec. 31, 2023 USD ($) year	Dec. 31, 2022 USD ($)	Dec. 31, 2021 USD ($)
Retirement Benefits [Abstract]
Minimum age to be eligible \| year	21
Minimum service period to be eligible	6 months
Employer match, percentage of salary deferral	100%
Employer match, percentage of compensation	3%
Employer match, vesting period	4 years
Matching contributions \| $	$ 1.5	$ 1	$ 1

Debt - Narrative (Details)

Debt - Narrative (Details)				12 Months Ended
Debt - Narrative (Details)	Dec. 31, 2023 USD ($)	May 31, 2023 USD ($)	Jul. 21, 2021 USD ($)	Dec. 31, 2023 USD ($)	Dec. 31, 2022 USD ($)	Dec. 31, 2021 USD ($)	Jul. 20, 2021 USD ($)
Debt Instrument [Line Items]
Leverage Ratio	1.50			1.50
Line of Credit
Debt Instrument [Line Items]
Additional commitments			$ 25,000,000
Letter of credit	$ 200,000			$ 200,000
Remaining borrowing availability	49,800,000			49,800,000
Line of Credit \| Revolving Credit Facility
Debt Instrument [Line Items]
Maximum borrowing availability			50,000,000				$ 25,000,000
Revolver balance	0			0
Interest expense				100,000	$ 700,000	$ 400,000
Notes Payable to Banks
Debt Instrument [Line Items]
Principal amount of debt							$ 80,000,000
Debt issuance costs	600,000			600,000
Secured Debt
Debt Instrument [Line Items]
Principal amount of debt	$ 77,500,000		$ 100,000,000	77,500,000
Secured Debt \| Debt Repayment, First Twelve Months
Debt Instrument [Line Items]
Periodic payment				600,000
Secured Debt \| Debt Repayment, Second 12 Months
Debt Instrument [Line Items]
Periodic payment				1,300,000
Secured Debt \| Debt Repayment, Third Twelve Months
Debt Instrument [Line Items]
Periodic payment				1,900,000
Secured Debt \| Debt Repayment, Last Twelve Months
Debt Instrument [Line Items]
Periodic payment				2,500,000
Secured Debt \| Debt Repayment, Balloon Payment
Debt Instrument [Line Items]
Periodic payment		$ 55,600,000		$ 65,600,000
Annual principal payment		$ 10,000,000
Secured Debt \| LIBOR
Debt Instrument [Line Items]
Basis spread on variable rate			2.25%	2.50%
Secured Debt \| SOFR
Debt Instrument [Line Items]
Basis spread on variable rate	1.75%

Debt - Leverage (Details)

Debt - Leverage (Details)	12 Months Ended
Debt - Leverage (Details)	Dec. 31, 2023
Debt Instrument [Line Items]
Leverage Ratio	1.50
Less than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Less than 1.50 \| SOFR
Debt Instrument [Line Items]
Basis spread on variable rate	1.75%
Greater than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Greater than 1.50 \| SOFR
Debt Instrument [Line Items]
Basis spread on variable rate	2%
Greater than 2.50
Debt Instrument [Line Items]
Leverage Ratio	2.50
Greater than 2.50 \| SOFR
Debt Instrument [Line Items]
Basis spread on variable rate	2.25%
Greater than 3.50
Debt Instrument [Line Items]
Leverage Ratio	3.50
Greater than 3.50 \| SOFR
Debt Instrument [Line Items]
Basis spread on variable rate	2.50%

Debt - Schedule of Maturities o

Debt - Schedule of Maturities of Note Payable (Details) $ in Thousands	Dec. 31, 2023 USD ($)
Debt Disclosure [Abstract]
2024	$ 9,375
2025	10,000
2026	58,125
2027	0
2028	0
Total	$ 77,500

Income taxes - Schedule of Comp

Income taxes - Schedule of Components of Income Tax Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Current income taxes
Federal	$ 0	$ 0	$ 0
State and local	755	271	226
Total current income taxes	755	271	226
Deferred income taxes
Federal	3,169	(340)	(4,316)
State and local	(1,232)	2,568	1,798
Total deferred income taxes	1,937	2,228	(2,518)
Income tax expense (benefit)	$ 2,692	$ 2,499	$ (2,292)

Income taxes - Schedule of Reco

Income taxes - Schedule of Reconciliation of Income Tax Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Tax Disclosure [Abstract]
Income before taxes	$ 26,388	$ 5,129	$ 6,004
Income taxes at U.S. federal statutory rate	5,541	1,076	1,261
Tax on income not subject to entity level federal income tax	(2,034)	(483)	(617)
Non-deductible stock compensation costs	(1,760)	(1,478)	(4,530)
Non-deductible excess compensation	70	15	0
Non-deductible employee moving expenses	0	0	6
Meals & entertainment	152	101	25
Permanent Provision to Return	(53)	43	0
State income tax expense (benefit), net of federal benefit	(329)	2,268	1,553
Section 162(m) DTA Write-off	1,085	935	0
Other	20	22	10
Income tax expense (benefit)	$ 2,692	$ 2,499	$ (2,292)

Income taxes - Schedule of Defe

Income taxes - Schedule of Deferred Tax Assets and Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
Net operating loss carryforwards	$ 15,906	$ 13,172
Investment in flow-through entity	165,303	142,146
Net deferred tax asset	$ 181,209	$ 155,318

Income taxes - Narrative (Detai

Income taxes - Narrative (Details) - USD ($) shares in Millions	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Tax Contingency [Line Items]
Uncertain tax positions	$ 0
Domestic Tax Authority
Income Tax Contingency [Line Items]
Net operating loss carryforwards	72,500,000
State and Local Jurisdiction
Income Tax Contingency [Line Items]
Net operating loss carryforwards	$ 700,000
LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	1.5	2.4
Pre-IPO LLC \| LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	1.5	2.4	1.5
Tax Receivable Agreement
Income Tax Contingency [Line Items]
Percentage due to related parties	85%
Tax Receivable Agreement \| Pre-IPO LLC
Income Tax Contingency [Line Items]
Percentage due to related parties	85%
Due to related parties	$ 149,300,000	$ 125,700,000
Due to related parties, current	$ 0	$ 0

Stockholders' equity - Narrativ

Stockholders' equity - Narrative (Details) shares in Thousands	Dec. 31, 2023 vote shares	Dec. 31, 2022 shares	May 01, 2018 vote
Class of Stock [Line Items]
Vote per share (in votes)			1
Common stock exchangeable shares	1
Class A Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) \| shares	24,966	23,034
Vote per share (in votes)	1
Class B Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) \| shares	12,954	14,471
Vote per share (in votes)	1

Stockholders' equity - Basic an

Stockholders' equity - Basic and Diluted EPS (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Pro forma earnings per share:
Net income attributable to GSHD - Basic	$ 14,140	$ 565	$ 5,403
Add: net income attributable to non-controlling interests	9,556
Less: income tax effect on income attributable to non-controlling interests assuming conversion of Class B common shares	(2,524)
Net income available to GSHD - Diluted	$ 21,172	$ 565	$ 5,403
Weighted average shares of Class A common stock outstanding - basic (in shares)	23,929	20,995	19,181
Earnings per share of Class A common stock - basic (in dollars per share)	$ 0.59	$ 0.03	$ 0.28
Weighted average outstanding Class B common shares (if-converted)	13,769	0	0
Effect of dilutive securities, stock options (in shares)	657	778	1,632
Weighted average shares of Class A common stock outstanding - diluted (in shares)	38,356	21,773	20,813
Earnings per share of Class A common stock - diluted (in dollars per share)	$ 0.55	$ 0.03	$ 0.26
Noncontrolling interest income	$ 7,000
Class A Common Stock
Pro forma earnings per share:
Earnings per share of Class A common stock - basic (in dollars per share)	$ 0.59	0.03	0.28
Earnings per share of Class A common stock - diluted (in dollars per share)	$ 0.55	$ 0.03	$ 0.26

Non-controlling interest - Narr

Non-controlling interest - Narrative (Details) shares in Millions, $ in Millions	12 Months Ended
	Dec. 31, 2023 USD ($) shares	Dec. 31, 2022 USD ($) shares
Noncontrolling Interest [Line Items]
Distributions \| $	$ 17.1	$ 0
Pre-IPO LLC Members
Noncontrolling Interest [Line Items]
Distributions \| $	10.9	0
Goosehead Financial, LLC
Noncontrolling Interest [Line Items]
Distributions \| $	$ 28.1	$ 0
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by non-controlling interest holders	0.365	0.436
LLC Units
Noncontrolling Interest [Line Items]
Conversion ratio	1
Redemption of LLC Units (in shares)	1.5	2.4
LLC Units \| Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	1.5	2.4
Class A Common Stock
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	1.5	2.4
Class B Common Stock
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	1.5	2.4

Non-controlling interest - Owne

Non-controlling interest - Ownership interests (Details) - shares shares in Thousands		12 Months Ended
	Aug. 09, 2021	Dec. 31, 2023	Dec. 31, 2022
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	36,830	37,920	37,505
Noncontrolling interest, ownership percentage		100%	100%
Goosehead Financial, LLC
Noncontrolling Interest [Line Items]
Ownership interest held by Goosehead Insurance, Inc.		65.80%	61.40%
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by non-controlling interest holders		34.20%	38.60%
Parent
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)		24,966	23,034
Non-controlling interest
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)		12,954	14,471

Equity-based compensation - Sch

Equity-based compensation - Schedule of Equity-Based Compensation Expense (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity-based compensation expense	$ 23,989	$ 19,642	$ 7,292
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity-based compensation expense	$ 23,989	$ 19,642	$ 7,292

Equity-based compensation - Nar

Equity-based compensation - Narrative (Details) $ in Millions	12 Months Ended
	Dec. 31, 2023 USD ($) installment shares	Dec. 31, 2022 shares	Dec. 31, 2021 installment shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares issued (in shares) \| shares	904,000
Equity-based compensation expense \| $	$ 28.6
Proceeds from stock options exercised \| $	$ 9.9
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Period for recognition	1 year 5 months 26 days
Board of Directors and Managing Directors \| Stock Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares issued (in shares) \| shares	904,000	1,482,000	153,500
Award vesting period	3 years	3 years	4 years
Number of quarter installment \| installment	12
Number of annual installment \| installment			3

Equity-based compensation - S_2

Equity-based compensation - Schedule of Stock Options Valuation Assumptions (Details) - Stock Options - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility			45%
Expected volatility rate, minimum	60%	55%
Expected volatility rate, maximum	65%	65%
Expected dividend yield	$ 0	$ 0	$ 0
Expected term (in years)			4 years 3 months
Risk-free interest rate			0.29%
Risk free interest rate, minimum	3.44%	1.19%
Risk free interest rate, maximum	4.06%	4.26%
Minimum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (in years)	2 years 9 months	3 years 3 months
Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (in years)	4 years 9 months	4 years

Equity-based compensation - Sum

Equity-based compensation - Summary of Stock Option Activity (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Stock Options
Beginning balance, outstanding (in shares)	2,689
Granted (in shares)	904
Exercised (in shares)	(409)
Forfeited (in shares)	(208)
Expired (in shares)	(30)
Ending balance, outstanding, (in shares)	2,946	2,689
Options vested and exercisable as of December 31, 2023 (in shares)	1,174
Options expected to vest as of December 31, 2023 (in shares)	1,772
Weighted-average Exercise Price
Beginning balance, outstanding, weighted average exercise price (in dollars per share)	$ 63.84
Granted (in dollars per share)	38.89
Exercised (in dollars per share)	22.88
Forfeited (in dollars per share)	64.19
Expirations (in dollars per share)	58.47
Ending balance, outstanding, weighted average exercise price (in dollars per share)	61.87	$ 63.84
Options vested and exercisable as of December 31, 2023 (in dollars per share)	58.94
Options expected to vest as of December 31, 2023 (in dollars per share)	$ 63.81
Aggregate Intrinsic Value
Outstanding as of December 31, 2023	$ 83,971
Options vested and exercisable as of December 31, 2023	37,693
Options unvested as of December 31, 2023	$ 46,278
Outstanding as of December 31, 2023, Weighted Average Remaining Contractual Life (Years)	7 years 6 months 14 days
Options vested and exercisable as of December 31, 2023, Weighted Average Remaining Contractual Life (Years)	6 years 3 months 29 days
Options expected to vest as of December 31, 2023, Weighted Average Remaining Contractual Life (Years)	8 years 4 months 2 days
Weighted-average grant-date fair value of options granted (in dollars per share)	$ 19.08	$ 41.71	$ 47.43
Total intrinsic value of options exercised	$ 16,424	$ 14,373	$ 42,663
Total fair value of shares vested during the year	$ 23,269	$ 8,876	$ 2,568

Equity-based compensation - S_3

Equity-based compensation - Summary of Unvested Stock Option Activity (Details) - $ / shares shares in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Stock Options
Unvested at beginning of year (in shares)	1,783
Vested (in shares)	(707)
Granted (in shares)	904
Forfeited (in shares)	(208)
Unvested at end of year (in shares)	1,772	1,783
Weighted Average Grant Date Fair Value
Unvested at beginning of year (in dollars per share)	$ 34.75
Vested (in dollars per share)	32.92
Granted (in dollars per share)	19.08	$ 41.71	$ 47.43
Forfeited (in dollars per share)	29.47
Unvested at end of year (in dollars per share)	$ 28.11	$ 34.75

Dividends - Summary of total es

Dividends - Summary of total estimated dividends to be paid (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands			12 Months Ended
	Aug. 09, 2021	Jul. 28, 2021	Dec. 31, 2023	Dec. 31, 2022
Dividends Payable [Line Items]
Dividends declared	$ 60,000
LLC units held (in shares)	36,830		37,920	37,505
LLC Units
Dividends Payable [Line Items]
Dividends declared		$ 60,000	$ 0	$ 0
Class A Common Stock
Dividends Payable [Line Items]
Dividends declared	$ 31,657
Dividends per share (in dollars per share)	$ 1.63
LLC units held (in shares)	19,429
Class B Common Stock
Dividends Payable [Line Items]
Dividends declared	$ 28,343
LLC units held (in shares)	17,401

Leases - Narrative (Details)

Leases - Narrative (Details)	Dec. 31, 2023
Leases [Abstract]
Operating leases, lease term	8 years

Leases - Lease Information, Ren

Leases - Lease Information, Rent Expense and Supplemental Cash Flow Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Lease Information:
Right-of use asset	$ 38,406	$ 44,080
Short term lease liabilities	8,897	6,627
Long term lease liabilities	57,382	64,947
Total lease liabilities	$ 66,279	$ 71,574
Weighted average remaining lease term (in years)	6 years 6 months 3 days	7 years 5 months 12 days
Weighted average incremental borrowing rate	4%	3.90%
Rent Expense:
Gross operating lease cost	$ 8,016	$ 7,034
Sublease income	(319)	(27)
Net lease cost	7,697	7,007
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flows from operating leases	(9,344)	(5,615)
Right of use assets obtained in exchange for lease obligation
Operating leases	$ 927	$ 15,907

Leases - Future Minimum Payment

Leases - Future Minimum Payments (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Leases [Abstract]
2024	$ 11,292
2025	11,511
2026	11,733
2027	11,474
2028	10,678
Thereafter	18,576
Total lease payments	75,264
Less: imputed interest	(8,986)
Future maturity of lease liability	$ 66,279	$ 71,574

Segment information - Schedule

Segment information - Schedule of Segment Information (Details)	12 Months Ended
	Dec. 31, 2023 segment
Segment Reporting [Abstract]
Number of Operating Segments	1