Advantage Solutions (ADV) 10-K1 Mar 222021 FY Annual reportFinancial data

Company Profile

Cover Page

Cover Page - USD ($) $ in Millions	12 Months Ended
Cover Page - USD ($) $ in Millions	Dec. 31, 2021	Feb. 28, 2022	Jun. 30, 2021
Document Information [Line Items]
Entity Registrant Name	Advantage Solutions Inc.
Entity Central Index Key	0001776661
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-K
Document Period End Date	Dec. 31, 2021
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2021
Document Annual Report	true
Document Transition Report	false
Entity Current Reporting Status	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity File Number	001-38990
Entity Interactive Data Current	Yes
Entity Incorporation State Country Code	DE
Entity Public Float			$ 3,436.6
Entity Well Known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Common Stock, Shares Outstanding		318,117,104
Entity Tax Identification Number	83-4629508
Title of 12(b) Security	Class A common stock, $0.0001 par value per share
Trading Symbol	ADV
Security Exchange Name	NASDAQ
Entity Address, Address Line One	15310 Barranca Parkway
Entity Address, Address Line Two	Suite 100
Entity Address, City or Town	Irvine
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	92618
City Area Code	949
Local Phone Number	797-2900
ICFR Auditor Attestation Flag	true
Auditor Firm ID	238
Auditor Name	PricewaterhouseCoopers LLP
Auditor Location	Irvine, California
Documents Incorporated by Reference	DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s Definitive Proxy Statement for the 2022 Annual Meeting of Stockholders, which will be filed with the Securities and Exchange Commission within 120 days after the end of the registrant’s fiscal year ended December 31, 2021, are incorporated by reference in Part III of this report to the extent stated.
Warrant [Member]
Document Information [Line Items]
Title of 12(b) Security	Warrants exercisable for one share of Class A common stock at an exercise price of $11.50
Trading Symbol	ADVWW
Security Exchange Name	NASDAQ

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Current assets
Cash and cash equivalents	$ 164,622	$ 204,301
Restricted cash	16,015	15,665
Accounts receivable, net of allowance for expected credit losses of $15,916 and $16,377, respectively	797,677	574,142
Prepaid expenses and other current assets	126,000	105,643
Total current assets	1,104,314	899,751
Property and equipment, net	63,696	80,016
Goodwill	2,206,004	2,163,339
Other intangible assets, net	2,287,514	2,452,796
Investment in subsidiaries	125,158	115,624
Other assets	67,582	65,966
Total assets	5,854,268	5,777,492
Current liabilities
Current portion of long-term debt	14,397	63,745
Accounts payable	277,366	195,452
Accrued compensation and benefits	139,157	142,136
Other accrued expenses	164,133	121,758
Deferred revenues	50,467	51,898
Total current liabilities	645,520	574,989
Long-term debt, net of current portion	2,028,882	2,029,328
Deferred income tax liabilities	483,165	491,242
Warrant liability	22,189	21,234
Other long-term liabilities	92,218	141,910
Total liabilities	3,271,974	3,258,703
Commitments and contingencies (Note 19)
Redeemable noncontrolling interest	1,893	0
Equity attributable to stockholders of Advantage Solutions Inc.
Preferred stock, no par value, 10,000,000 shares authorized; none issued and outstanding as of December 31, 2021 and December 31, 2020, respectively	0	0
Common stock, $0.0001 par value, 3,290,000,000 shares authorized; 316,963,552 and 318,425,182 shares issued and outstanding as of December 31, 2021 and December 31, 2020, respectively	32	32
Additional paid in capital	3,373,278	3,348,546
Accumulated deficit	(866,607)	(921,101)
Loans to Karman Topco L.P.	(6,340)	(6,316)
Accumulated other comprehensive (loss) income	(4,479)	674
Treasury stock, at cost; 1,610,014 shares as of December 31, 2021	(12,567)	0
Total equity attributable to stockholders of Advantage Solutions Inc.	2,483,317	2,421,835
Nonredeemable noncontrolling interest	97,084	96,954
Total stockholders' equity	2,580,401	2,518,789
Total liabilities and stockholders' equity	$ 5,854,268	$ 5,777,492

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Accounts receivable, net of allowances	$ 15,916	$ 16,377
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, shares issued	316,963,552	318,425,182
Common stock, shares outstanding	316,963,552	318,425,182
Treasury Stock, Common, Shares	1,610,014

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Revenues	$ 3,602,298	$ 3,155,671	$ 3,785,063
Cost of revenues (exclusive of depreciation and amortization shown separately below)	2,964,123	2,551,485	3,163,443
Selling, general, and administrative expenses	168,086	306,282	175,373
Recovery from Take 5	0	(7,700)	0
Depreciation and amortization	240,041	238,598	232,573
Total operating expenses	3,372,250	3,088,665	3,571,389
Operating income	230,048	67,006	213,674
Other expenses:
Changes in fair value of warrant liability	955	13,363	0
Interest expense, net	137,927	234,044	232,077
Total other expenses	138,882	247,407	232,077
Income (loss) before income taxes	91,166	(180,401)	(18,403)
Provision for (benefit from) income taxes	33,617	(5,331)	1,353
Net income (loss)	57,549	(175,070)	(19,756)
Less: net income attributable to noncontrolling interest	3,055	736	1,416
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	54,494	(175,806)	(21,172)
Other comprehensive (loss) income, net of tax:
Foreign currency translation adjustments	(5,153)	8,827	5,497
Total comprehensive income (loss) attributable to stockholders of Advantage Solutions Inc.	$ 49,341	$ (166,979)	$ (15,675)
Net income (loss) per common share:
Basic	$ 0.17	$ (0.79)	$ (0.10)
Diluted	$ 0.17	$ (0.79)	$ (0.10)
Weighted-average number of common shares:
Basic	318,198,860	223,227,833	203,750,000
Diluted	321,004,756	223,227,833	203,750,000

CONSOLIDATED STATEMENTS OF STOC

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($) $ in Thousands	Total	Common Stock [Member]	Treasury Stock Member	Additional Paid-in Capital	Accumulated Retained Earnings	Loans to Parent	Accumulated Other Comprehensive Income (Loss)	Advantage Solutions Inc. Stockholders' Equity	Nonredeemable noncontrolling Interests
Balance at Dec. 31, 2018	$ 1,669,314	$ 20	$ 0	$ 2,336,267	$ (724,123)	$ (6,050)	$ (13,650)	$ 1,592,464	$ 76,850
Balance, Shares at Dec. 31, 2018		203,750,000	0
Net income (loss)	(19,756)				(21,172)			(21,172)	1,416
Foreign currency translation adjustments	7,012						5,497	5,497	1,515
Total comprehensive (loss) income	(12,744)							(15,675)	2,931
Increase in noncontrolling interest	12,749								12,749
Redemption of noncontrolling interest	(632)			(109)				(109)	(523)
Interest on loans to Karman Topco L.P.	(194)					(194)		(194)
Equity-based compensation	1,313			1,313				1,313
Stock-based compensation expense	0
Balance at Dec. 31, 2019	1,669,806	$ 20	$ 0	2,337,471	(745,295)	(6,244)	(8,153)	1,577,799	92,007
Balance, Shares at Dec. 31, 2019		203,750,000	0
Net income (loss)	(175,070)				(175,806)			(175,806)	736
Foreign currency translation adjustments	13,038						8,827	8,827	4,211
Total comprehensive (loss) income	(162,032)							(166,979)	4,947
Recapitalization transaction, net of fees and deferred taxes	921,313	$ 11		921,302				921,313
Recapitalization transaction, net of fees and deferred taxes		109,675,182
Issuance of performance shares, shares		5,000,000
Interest on loans to Karman Topco L.P.	(72)					(72)		(72)
Equity-based compensation	89,774			89,774				89,774
Issuance of performance shares		$ 1		(1)
Stock-based compensation expense	0
Balance at Dec. 31, 2020	2,518,789	$ 32		3,348,546	(921,101)	(6,316)	674	2,421,835	96,954
Balance, Shares at Dec. 31, 2020		318,425,182	0
Net income (loss)	57,458				54,494			54,494	2,964
Foreign currency translation adjustments	(8,222)						(5,153)	(5,153)	(3,069)
Total comprehensive (loss) income	49,236							49,341	(105)
Redemption of noncontrolling interest	(209)			(444)				(444)	235
Interest on loans to Karman Topco L.P.	24					(24)		(24)
Equity-based compensation	(15,030)			(15,030)				(15,030)
Vesting of stock-based compensation awards, Shares		24,784
Purchase of treasury stock	(12,567)		$ (12,567)					(12,567)
Purchase of treasury stock, shares		(1,610,014)	1,610,014
Shares issued upon vesting of restricted stock units, Shares		41,424
Shares issued under Employee Stock Purchase Plan	736			736				736
Shares issued under Employee Stock Purchase Plan, Shares		77,172
Shares issued upon exercise of warrants	58			58				58
Shares issued upon exercise of warrants, Shares		5,004
Stock-based compensation expense	39,412			39,412				39,412
Balance at Dec. 31, 2021	$ 2,580,401	$ 32	$ (12,567)	$ 3,373,278	$ (866,607)	$ (6,340)	$ (4,479)	$ 2,483,317	$ 97,084
Balance, Shares at Dec. 31, 2021		316,963,552	1,610,014

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)	$ 57,549	$ (175,070)	$ (19,756)
Adjustments to reconcile net loss to net cash provided by operating activities
Noncash interest expense, net	935	15,550	18,980
Extinguishment costs related to repayment and repricing of long-term debt	1,569	11,275	0
Depreciation and amortization	240,041	238,598	232,573
Changes in fair value of warrant liability	955	13,363	0
Fair value adjustments related to contingent consideration	5,763	16,091	6,064
Deferred income taxes	(10,012)	(14,357)	(68,063)
Equity-based compensation of Topco	(15,030)	89,774	1,313
Stock-based compensation	39,412	0	0
Equity in earnings of unconsolidated affiliates	(10,298)	(5,138)	(4,850)
Distribution received from unconsolidated affiliates	1,465	968	707
Loss on disposal of property and equipment	7,162	21,091	0
Loss on divestiture	0	0	1,033
Changes in operating assets and liabilities, net of effects from purchases of businesses:
Accounts receivable, net	(215,501)	116,105	(33,290)
Prepaid expense and other assets	(14,000)	24,687	19,114
Accounts payable	46,000	10,880	21,635
Accrued compensation and benefits	(2,363)	4,514	19,417
Deferred revenues	(2,694)	4,535	2,207
Other accrued expenses and other liabilities	(4,962)	(27,136)	(45,741)
Net cash provided by operating activities	125,991	345,730	151,343
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of businesses, net of cash acquired	(42,668)	(68,057)	(10,582)
Purchase of investment in unconsolidated affiliates	(2,000)	0	(1,881)
Purchase of property and equipment	(31,175)	(30,946)	(52,419)
Proceeds from divestiture	0	0	1,750
Return on investments from unconsolidated affiliates	0	0	1,324
Net cash used in investing activities	(75,843)	(99,003)	(61,808)
CASH FLOWS FROM FINANCING ACTIVITIES
Borrowings under lines of credit	61,629	213,927	20,070
Payments on lines of credit	(111,736)	(164,828)	(19,697)
Proceeds from accounts receivable securitization facility	0	120,000	0
Payment under accounts receivable securitization facility	0	(120,000)	0
Proceeds from government loans for COVID-19 relief	2,975	4,822	0
Proceeds from new borrowings under the New Senior Secured Credit Facilities and Notes	0	2,100,000	0
Principal payments on long-term debt	(13,309)	(3,229,848)	(25,810)
Proceeds from issuance of common stock	794	0	0
Proceeds from recapitalization, net of fees	0	925,216	0
Contingent consideration payments	(9,814)	(18,314)	(21,172)
Financing fees paid	(74)	(58,391)	0
Holdback payments	(3,989)	(2,736)	(1,224)
Contribution from noncontrolling interest	0	0	10,257
Purchase of treasury stock	(12,567)	0	0
Redemption of noncontrolling interest	(209)	0	(632)
Net cash (used in) provided by financing activities	(86,300)	(230,152)	(38,208)
Net effect of foreign currency changes on cash	(3,177)	4,366	3,179
Net change in cash, cash equivalents and restricted cash	(39,329)	20,941	54,506
Cash, cash equivalents and restricted cash, beginning of period	219,966	199,025	144,519
Cash, cash equivalents and restricted cash, end of period	180,637	219,966	199,025
SUPPLEMENTAL CASH FLOW INFORMATION
Cash payments for interest	137,467	151,030	210,209
Cash payments for income taxes	40,189	18,263	59,465
Purchase of property and equipment recorded in accounts payable and accrued expenses	759	508	250
Deferred taxes related to transaction costs in connection with recapitalization	0	3,968	0
Fair value of liability for private placement warrants acquired at Closing	0	7,871	0
Note payable related to settlement of contingent consideration	$ 0	$ 4,048	$ 0

Organization and Significant Ac

Organization and Significant Accounting Policies	12 Months Ended
Organization and Significant Accounting Policies	Dec. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Significant Accounting Policies	1. Organization and Significant Accounting Policies On July 25, 2014, Advantage Solutions Inc. (“ASI Intermediate”) acquired Advantage Sales & Marketing Inc. (the “2014 Topco Acquisition”). As a result of the 2014 Topco Acquisition, Advantage Sales & Marketing Inc. became a wholly owned indirect subsidiary of ASI Intermediate, of which Karman Topco L.P. (“Topco”) is the parent. The units of Topco are held by equity funds affiliated with or advised by CVC Capital Partners, Leonard Green & Partners, Juggernaut Capital Partners, Centerview Capital, L.P., Bain Capital and Yonghui Investment Limited, as well as by current and former members of the Company’s management. On September 7, 2020, ASI Intermediate entered into an agreement and plan of merger (as amended, modified, supplemented or waived, the “Merger Agreement”), with Conyers Park II Acquisition Corp., a Delaware corporation, now known as Advantage Solutions Inc. (“Conyers Park”), CP II Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Conyers Park (“Merger Sub”), and Topco. Conyers Park neither engaged in any operations nor generated any revenue. Based on Conyers Park’s business activities, it was a “shell company” as defined under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) On October 28, 2020, Conyers Park consummated the merger pursuant to the Merger Agreement, by and among Merger Sub, ASI Intermediate (“Legacy Advantage”), and Topco. Pursuant to the Merger Agreement, Merger Sub was merged with and into Legacy Advantage with Legacy Advantage being the surviving company in the merger as a wholly owned subsidiary of Conyers Park (the “Merger” and, together with the other transactions contemplated by the Merger Agreement, the “Transactions”). On October 28, 2020, and in connection with the closing of the Transactions (the “Closing”), Conyers Park changed its name to Advantage Solutions Inc. (the “Company” or “Advantage”) and ASI Intermediate changed its name to ASI Intermediate Corp. As of the Closing, Topco received 203,750,000 shares of the Company’s Class A common stock, par value $ 0.0001 per share (the “Common Stock”). Additionally, 5,000,000 shares of Class A common stock (“Performance Shares”) were issued to Topco at Closing, which were subject to vesting upon satisfaction of a market performance condition for any period of 20 trading days out of 30 consecutive trading days during the five-year period after the Closing, and Topco was not able to vote or sell such shares until vesting. Such Performance Shares vested on January 15, 2021 when the market performance condition was satisfied. In connection with the entry into the Merger Agreement, Conyers Park also entered into subscription agreements with certain investors (the “PIPE Investors”), pursuant to which, among other things, Conyers Park agreed to issue and sell in a private placement shares of Conyers Park Class A common stock for a purchase price of $ 10.00 per share. The PIPE Investors, other than the Advantage Sponsors and their affiliates, have agreed to purchase an aggregate of 51,130,000 shares of Conyers Park Class A common stock. Certain of the Advantage Sponsors or their affiliates agreed to purchase an aggregate of 34,410,000 shares of Conyers Park Class A common stock, and, at their sole discretion. The shares of Conyers Park Class A common stock purchased by the PIPE Investors in the private placement are referred to as the “PIPE Shares” and the aggregate purchase price paid for the PIPE Shares is referred to as the “PIPE Investment Amount.” At the Closing, the PIPE Investment was consummated, and 85,540,000 shares of Class A common stock were issued for aggregate gross proceeds of $ 855.4 million. Further, as part of the Closing, Conyers Park’s public shareholders redeemed 32,114,818 shares of Class A common stock at a redemption price of $ 10.06 per share, resulting in a $ 323.1 million payment from Conyers Park’s trust account proceeds and 12,885,182 shares of Class A common stock of Conyers Park existing public stockholders remain outstanding. Additionally, 11,250,000 shares of Conyers Park Class B common stock, par value $ 0.0001 per share, held by CP Sponsor and its directors, automatically converted into shares of the Company’s Park Class A common stock. As of the Closing, the PIPE Investors, Conyers Park existing public stockholders, and CP Sponsor collectively held 109,675,182 shares of Class A common stock. The Merger was accounted for as a reverse recapitalization in accordance with GAAP. Under this method of accounting, Conyers Park is treated as the “acquired” company for financial reporting purposes. This determination was primarily based on the current stockholder of Legacy Advantage, Topco, having a relative majority of the voting power of the combined entity, the operations of Legacy Advantage prior to the Merger comprising the only ongoing operations of the combined entity, and senior management of Legacy Advantage comprising the senior management of the combined entity. Accordingly, for accounting purposes, the financial statements of the combined entity represent a continuation of the financial statements of Legacy Advantage with the acquisition being treated as the equivalent of Legacy Advantage issuing stock for the net assets of Conyers Park, accompanied by a recapitalization. The net assets of Conyers Park are stated at historical cost, with no goodwill or other intangible assets recorded. The shares and net (loss) income per share available to holders of the Legacy Advantage’s common stock, prior to the Merger, have been retroactively restated as shares reflecting the exchange ratio established in the Merger Agreement. In connection with the Merger, ASI Intermediate received $ 93.9 million from Conyers Park’s trust account balance after the payments of $ 323.1 million redemptions by Conyers Park public stockholders and of $ 37.3 million transaction expenses incurred by Conyers Park, net of deferred taxes of $ 3.9 million. ASI Intermediate incurred direct and incremental costs of approximately $ 24.0 million related to the equity issuance, consisting primarily of investment banking, legal, accounting and other professional fees, which were recorded to additional paid-in capital as a reduction of proceeds. In addition, the Company incurred $ 39.8 million in transaction bonuses and $ 76.0 million in non-cash share-based compensation expense due to the accelerated vesting of Topco’s legacy share-based compensation plan. The transaction bonuses and share-based compensation are included in “Selling, general and administrative expenses” on the Company's Consolidated Statement of Operations and Comprehensive Income (Loss) for the year ended December 31, 2020. The Company also classified the 7,333,333 private placement warrants originally issued by Conyers Park to Conyers Park II Sponsor LLC in a private placement in connection with its initial public offering and assumed by the Company as a warrant liability with an initial fair value of the private placement warrants of $ 7.9 million with a decrease to additional paid-in capital in connection with the consummation of the Transactions on October 28, 2020. The Company is headquartered in Irvine, California and is a leading business solutions provider to consumer goods manufacturers and retailers. The Company’s common stock and public warrants (as further described in Note 12, Equity ) are now listed on the Nasdaq Global Select market under the symbol “ADV” and warrants to purchase the common stock at an exercise price of $ 11.50 per share are listed on the Nasdaq Global Select market under the symbol “ADVWW”. Basis of Presentation and Principles of Consolidation The consolidated financial statements include the accounts of the Company and its controlled subsidiaries and have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). The financial information set forth herein reflects: (a) the consolidated statements of operations and comprehensive income (loss), stockholders’ equity, and cash flows for the years ended December 31, 2021, 2020, and 2019 and (b) the consolidated balance sheets as of December 31, 2021 and 2020. The consolidated financial statements for the years ended December 31, 2021, 2020, and 2019 reflect Topco’s basis in the assets and liabilities of the Company, as a result of the 2014 Topco Acquisition. The Company’s share in the earnings or losses for its investments in affiliates is reflected in “Investments in unconsolidated affiliates” and “Cost of revenues” in the Consolidated Balance Sheets and Consolidated Statements of Operations and Comprehensive Income (Loss), respectively. All intercompany balances and transactions have been eliminated upon consolidation. Certain prior period balances have been reclassified to conform to the current financial statement presentation. These reclassifications had no impact on previously reported result of operations or stockholders’ equity. Use of Estimates The preparation of the Company’s consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from such estimates. The most significant estimates include revenues, workers’ compensation and employee medical claim reserves, fair value of contingent consideration, leases, income taxes, equity-based compensation, derivative instruments and fair value considerations in applying purchase accounting and assessing goodwill and other asset impairments. Foreign Currency The Company’s reporting currency is U.S. dollars as that is the currency of the primary economic environment in which the Company operates. The Company translates the assets and liabilities of its non-U.S. dollar functional currency subsidiaries into U.S. dollars using exchange rates in effect at the end of each period. Revenues and expenses for these subsidiaries are translated using rates that approximate those in effect during the period. Gains and losses from these translations are included in “Accumulated other comprehensive income (loss)” in the Consolidated Statements of Stockholders’ Equity. Transactions in foreign currencies other than the entities’ functional currency are converted using the rate of exchange at the date of transaction. The gains or losses arising from the revaluation of foreign currency transactions to functional currency are included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Unrealized foreign currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature ( i . e ., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive income (loss) in stockholders’ equity. The Company reports gains and losses from foreign exchange rate changes related to intercompany receivables and payables that are of a long-term investment nature, in “Other comprehensive income (loss)” in the Consolidated Statements of Operations and Comprehensive Income (Loss). These items represented a net gain of $ 1.0 million, a loss of $ 2.1 million, and a loss of $ 2.9 million during the fiscal years ended December 31, 2021, 2020, and 2019, respectively. Cash and Cash Equivalents Cash and cash equivalents include cash on hand and highly liquid investments having an original maturity of three months or less. The Company’s investments consist primarily of U.S. Treasury securities. The Company’s investments are carried at cost, which approximates fair value. The Company has restricted cash related to funds received from clients that will be disbursed at the direction of those clients. Corresponding liabilities have been recorded in “Other accrued expenses” in the Consolidated Balance Sheets. The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the Company’s consolidated balance sheets that sum to the total of the same such amounts shown in the Company’s Consolidated Statements of Cash Flows: December 31, 2021 2020 2019 (in thousands) Cash and cash equivalents $ 164,622 $ 204,301 $ 184,224 Restricted cash 16,015 15,665 14,801 Total cash, cash equivalents and restricted cash $ 180,637 $ 219,966 $ 199,025 Accounts Receivable and Expected Credit Losses Accounts receivable consist of amounts due from clients for services provided in normal business activities and are recorded at invoiced amounts. The Company measures expected credit losses against certain billed receivables based upon the latest information regarding whether invoices are ultimately collectible. Assessing the collectability of client receivables requires management judgment. The Company determines its expected credit losses by specifically analyzing individual accounts receivable, historical bad debts, client credit-worthiness, current economic conditions, and accounts receivable aging trends. Valuation reserves are periodically re-evaluated and adjusted as more information about the ultimate collectability of accounts receivable becomes available. Upon determination that a receivable is uncollectible, the receivable balance and any associated reserve is written off. The Company’s expected credit losses were not material for the years ended December 31, 2021, 2020 and 2019. Concentration of Credit Risk Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of accounts receivable and cash balances at various financial institutions. The Company maintains cash balances in accounts at various financial institutions. At times such cash balances may exceed federally insured limits. The Company has not experienced any losses in such accounts. Derivatives The Company uses derivative financial instruments to hedge interest rate and foreign exchange risk. Derivative instruments, used to hedge interest rates, consist of interest rate swaps and interest rate caps. Interest rate swap contracts involve the exchange of floating rate interest payment obligations for fixed interest rate payments without the exchange of the underlying principal amounts. Interest rate cap contracts limit the floating interest rate exposure to the indicative rate in the agreement. Derivatives are initially recognized at fair value on the date a contract is entered into and are subsequently re-measured at fair value. The fair values of derivatives are measured using observable market prices or, where market prices are not available, by using discounted expected future cash flows at prevailing interest and exchange rates. The Company does not designate these derivatives as hedges for accounting purposes, and as a result, all changes in the fair value of derivatives, used to hedge interest rates and foreign exchange risk, are recorded in “Interest expense” and in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss), respectively. These arrangements contain an element of risk in that the counterparties may be unable to meet the terms of such arrangements. In the event the counterparties are unable to fulfill their related obligations, the Company could potentially incur significant additional costs by replacing the positions at then current market rates. The Company manages its risk of exposure by limiting counterparties to those banks and institutions deemed appropriate by management. Property and Equipment Property and equipment are stated at cost, and the balances are presented net of accumulated depreciation. Depreciation expense is calculated using the straight-line method over the estimated useful lives of the assets. The following table provides the range of estimated useful lives used for each asset type: Leasehold improvements 3 — 10 years Furniture and fixtures 3 — 7 years Computer hardware and other equipment 3 — 5 years Software 3 — 5 years The Company capitalizes certain direct costs associated with the development and purchase of internal-use software within property and equipment. Capitalized costs are amortized on a straight-line basis over the estimated useful lives of the software, generally not exceeding five years . Leasehold improvements are amortized on a straight-line basis over the shorter of their respective lease terms or their respective estimated useful lives. The cost and accumulated depreciation of assets sold or otherwise disposed of are removed from the Consolidated Balance Sheets and the resulting gain or loss is reflected in the “Cost of revenues” and “Selling, general, administrative expenses” within the Consolidated Statements of Operations and Comprehensive Income (Loss), depending on the nature of the assets. Expenditures for maintenance and repairs are expensed as incurred, whereas expenditures for improvements and replacements are capitalized. Equity Method Investments Investments in companies in which the Company exercises significant influence over the operating and financial policies of the investee and are not required to be consolidated are accounted for using the equity method. The Company’s proportionate share of the net income or loss of equity method investments is included in the results of operations and any dividends received reduce the carrying value of the investment. The excess of the cost of the Company’s investment over its proportionate share of the fair value of the net assets of the investee at the acquisition date is recognized as goodwill and included in the carrying amount of the investment. Goodwill in the equity method investments is not amortized. Gains and losses from changes in the Company’s ownership interests are recorded in results of operations until control is achieved. In instances in which a change in the Company’s ownership interest results in obtaining control, the existing carrying value of the investment is remeasured to the acquisition date fair value and any gain or loss is recognized in the Consolidated Statements of Operations and Comprehensive Income (Loss). Distributions received from unconsolidated entities that represent returns on the investor’s investment are reported as cash flows from operating activities in the Company’s Consolidated Statements of Cash Flows. Cash distributions from unconsolidated entities that represent returns of the Company’s investment are reported as cash flows from investing activities. Business Combinations The Company accounts for business combinations using the acquisition method. Under this method, the purchase price of an acquisition is allocated to the underlying assets acquired and liabilities assumed based upon their estimated fair values at the date of acquisition. To the extent the purchase price exceeds the fair value of the net identifiable tangible and intangible assets acquired and liabilities assumed, such excess is allocated to goodwill. Factors giving rise to goodwill generally include assembled workforce, geographic presence, expertise, and synergies that are anticipated as a result of the business combination, including enhanced product and service offerings. The Company determines the estimated fair values after review and consideration of relevant information, including discounted cash flows, quoted market prices and estimates made by management. The Company adjusts the preliminary purchase price allocation, as necessary, during the measurement period of up to one year after the acquisition closing date as the Company obtains more information as to facts and circumstances existing at the acquisition date impacting asset valuations and liabilities assumed. Goodwill acquired in business combinations is assigned to the reporting unit expected to benefit from the combination as of the acquisition date. Acquisition-related costs are recognized separately from the acquisition and are expensed as incurred. Goodwill and Indefinite Lived Intangible Assets Goodwill represents the excess of the purchase price over the fair value of the net identifiable tangible and intangible assets acquired in an acquisition. The Company tests for impairment of goodwill at the reporting unit level. The Company generally combines reporting units, which are a component of an operating segment when they have similar economic characteristics, nature of services, types of client, distribution methods and regulatory environment. The Company has two reporting units, sales and marketing, which are also the Company’s operating segments. The Company tests its goodwill for impairment at the beginning of the fourth quarter of a given fiscal year and whenever events or changes in circumstances indicate that the carrying value of a reporting unit may exceed its fair value. The Company has the option to perform a qualitative assessment of whether it is more likely than not that a reporting unit’s fair value is less than its carrying value before performing a quantitative impairment test. If the qualitative assessment indicates it is not more likely than not that the fair value of a reporting unit, as determined applying the quantitative impairment test described below, is less than the carrying amount, then there is no need to perform the quantitative impairment test. Upon performing the quantitative impairment test, if the fair value of the reporting unit is less than its carrying amount, goodwill is impaired and the excess of the reporting unit’s carrying value over the fair value is recognized as an impairment loss; however, the loss recognized would not exceed the total amount of goodwill allocated to that reporting unit. The Company’s annual goodwill impairment assessment for the year ended December 31, 2021 was performed as of October 1, 2021. The Company utilizes a combination of income and market approaches to estimate the fair value of its reporting units. The income approach utilizes estimates of discounted cash flows of the reporting units, which requires assumptions for the reporting units’ revenue growth rates, EBITDA margins, terminal growth rates, and discount rates all of which require significant management judgment. The market approach applies market multiples derived from the historical earnings data of selected guideline publicly-traded companies to the Company’s reporting units’ businesses to yield a second assumed value of each reporting unit, which requires significant management judgment. The guideline companies are first screened by industry group and then further narrowed based on the reporting units’ business descriptions, markets served, competitors, EBITDA margins, and revenue size. Market multiples are then selected from within the range of these guideline companies multiples based on the subject reporting unit. These assumptions are based on significant inputs not observable in the market and thus represent Level 3 measurements within the fair value hierarchy (described in “Fair Value Measurements,” below). The Company based its fair value estimates on assumptions it believes to be reasonable but which are unpredictable and inherently uncertain. A change in these underlying assumptions would cause a change in the results of the tests and, as such, could cause fair value to be less than the carrying amounts and result in an impairment of goodwill in the future. Additionally, if actual results are not consistent with the estimates and assumptions or if there are significant changes to the Company’s planned strategy, it may cause fair value to be less than the carrying amounts and result in an impairment of goodwill in the future. The Company compares a weighted average of the output from the income and market approaches to the carrying value of each reporting unit. The Company also compares the aggregate estimated fair value of its reporting units to the estimated value of its total invested capital on a marketable basis. Based on the results of the Company’s quantitative impairment test performed for its reporting units, the Company determined that its goodwill is not impaired for the year ended December 31, 2021. The fair values of the reporting units significantly exceeded their carrying values, which the Company defines as greater than 20% . The Company determined that no additional triggering events occurred that required the Company to perform an interim goodwill impairment test as of December 31, 2021. In performing the quantitative impairment test for the year ended December 31, 2020 and 2019, the Company had also determined that its goodwill was not impaired. The fair value of the sales reporting unit exceeded its carrying value by 8.3 % and 3.5 %, respectively. The fair value of the marketing reporting unit significantly exceeded its carrying value. The Company determined that no additional triggering events occurred that required the Company to perform an interim goodwill impairment test as of December 31, 2020 and 2019. Accordingly, no impairment related to the Company’s goodwill was recorded for the year ended December 31, 2020 and 2019. The Company’s indefinite-lived intangible assets are its sales and marketing trade names. Intangible assets with indefinite useful lives are not amortized but tested annually, at the beginning of the fourth quarter, for impairment or more often if events occur or circumstances change that would create a triggering event. The Company has the option to perform a qualitative assessment of whether it is more likely than not that the indefinite-lived intangible asset’s fair value is less than its carrying value before performing a quantitative impairment test. The Company tests its indefinite-lived intangible assets for impairment using a relief from royalty method by comparing the estimated fair values of the indefinite-lived intangible assets with the carrying values. The estimates used in the determination of fair value are subjective in nature and involve the use of significant assumptions. These estimates and assumptions include revenue growth rates, terminal growth rates, discount rates and royalty rates, all of which require significant management judgment. The assumptions are based on significant inputs not observable in the market and thus represent Level 3 measurements within the fair value hierarchy. The Company based its fair value estimates on assumptions it believes to be reasonable, but which are unpredictable and inherently uncertain. Actual future results may differ from the estimates. In connection with the Company’s annual quantitative impairment test as of October 1, 2021, 2020 and 2019, the Company concluded that its indefinite-lived intangible assets were not impaired for the years ended December 31, 2021, 2020 and 2019. The fair value of the indefinite-lived intangible assets related to sales trade names significantly exceeded its carrying value for the year ended December 31, 2021, and exceeded its carrying value by 13.3 % and 8.3 % for the years ended December 31, 2020 and 2019, respectively. The fair value of the indefinite-lived intangible assets related to marketing trade names significantly exceeded its carrying value for the year ended December 31, 2021, and exceeded its carrying value by 8.4 % and 10.0 % for the years ended December 31, 2020 and 2019, respectively. The Company determined that no additional triggering events occurred that required the Company to perform an interim impairment test of its indefinite-lived intangible assets as of December 31, 2021, 2020, and 2019. Accordingly, no impairment related to the Company’s intangible assets was recorded for the years ended December 31, 2021, 2020, and 2019. Long-Lived Assets Long-lived assets to be held and used, including finite-lived intangible assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be fully recoverable. These events or changes in circumstances may include a significant deterioration of operating results, changes in business plans, or changes in anticipated future cash flows. If an impairment indicator is present, the Company evaluates recoverability by a comparison of the carrying amount of the assets to future undiscounted net cash flows expected to be generated by the assets. If the assets are impaired, the impairment recognized is measured as the amount by which the carrying amount exceeds the fair value of the assets. Fair value is generally determined by estimates of discounted cash flows. The discount rate used in any estimate of discounted cash flows would be the rate required for a similar investment of like risk. No impairment related to the Company’s long-lived assets was recorded during the years ended December 31, 2021, 2020, and 2019. As the Company assesses impairment of long-lived assets at the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities, the Company has determined that the asset group for impairment testing is comprised of the assets and liabilities of the Company’s operating segments. The Company has identified client relationships as the primary asset because it is the principal asset from which the components derive their cash flow generating capacity. Contingent Consideration Certain of the Company’s acquisition and sale agreements include contingent consideration arrangements, which are generally based on the achievement of future financial performance. If it is determined the contingent consideration arrangements are not compensatory, the fair values of these contingent consideration arrangements are included as part of the purchase price of the acquisitions or divestitures on their respective transaction dates. For each transaction, the Company estimates the fair value of contingent consideration payments as part of the initial purchase price and records the estimated fair value of contingent consideration related to proceeds from divestitures as an asset in “Other Assets” or related to purchases of businesses as a liability in “Other accrued expenses” or “Other long-term liabilities” in the Consolidated Balance Sheets. The Company reviews and assesses the estimated fair value of contingent consideration on a quarterly basis, and the updated fair value could differ materially from these initial estimates. Changes in the estimated fair value of contingent consideration liabilities related to the time component of the present value calculation are reported in “Interest expense” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Adjustments to the estimated fair value related to changes in all other unobservable inputs are reported in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). The portion of the cash settlement up to the acquisition date fair value of the contingent consideration is classified as “Contingent consideration payments” in cash flows from financing activities, and amounts paid in excess of the acquisition date fair value are classified as “Other accrued expenses and other liabilities” in cash flows from operating activities in the Consolidated Statements of Cash Flows. Leases The Company has obligations under various real estate leases, equipment leases, and software license agreements. The Company assesses whether these arrangements are or contain leases at lease inception. Classification of the leases between financing and operating leases is determined by assessing whether the lease transfers ownership of the asset to the Company, the lease grants an option for the Company to purchase the underlying asset, the lease term is for the majority of the remaining asset’s economic life, or if the minimum lease payments equals or substantially exceed all of the leased asset’s fair market value. As of December 31, 2021, the Company's finance leases were not material. See Note 8, Leases , for further information regarding the Company’s operating leases. Self-Insurance Liability The Company maintains a high deductible program for workers’ compensation claims. Losses and liabilities relating to workers’ compensation claims and employee medical claims are fully insured beyond the Company’s deductible limits. The Company’s estimated liabilities are not discounted and are based on information provided by third party administrato

Acquisitions

Acquisitions	12 Months Ended
Acquisitions	Dec. 31, 2021
Business Combinations [Abstract]
Acquisitions	2. Acquisitions 2021 Acquisitions The Company acquired six businesses during the year ended December 31, 2021. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon preliminary estimates and assumptions and is subject to revision when the Company receives final information. Accordingly, the measurement period for such purchase price allocations will end when the information, or the facts and circumstances, becomes available, but will not exceed twelve months. The results of operations of each acquired business has been included in the Consolidated Statements of Operations and Comprehensive Income (Loss) since its respective date of acquisition. The aggregate purchase price for the acquisitions referenced above was $ 76.0 million, which includes $ 42.7 million paid in cash, $ 19.8 million recorded as contingent consideration liabilities, and $ 13.5 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and are recorded at fair value. The maximum potential payment outcome related to the acquisitions is $ 71.4 million. Holdback amounts are used to withhold a portion of the initial purchase price payment until certain post-closing conditions are satisfied and are typically settled within 24 months of the acquisition. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these acquisitions, $ 14.3 million is deductible for tax purposes. The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2021, as of the applicable acquisition dates, are as follows: (in thousands) Consideration: Cash $ 42,668 Holdback 13,464 Fair value of contingent consideration 19,832 Total consideration $ 75,964 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 12,677 Other assets 4,315 Property and equipment 998 Identifiable intangible assets 35,571 Total assets 53,561 Liabilities Accounts payable 13,684 Other liabilities 7,522 Total liabilities 21,206 Redeemable noncontrolling interest 1,793 Total identifiable net assets 30,562 Goodwill arising from acquisitions $ 45,402 The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Client relationships $ 27,387 7 years Trade names 5,084 5 years Developed technology 3,100 7 years Total identifiable intangible assets $ 35,571 The operating results of the businesses acquired during the year ended December 31, 2021 contributed total revenues of $ 75.9 million during the year ended December 31, 2021. The Company has determined that the presentation of net income from the date of acquisition is impracticable due to the integration of the operations upon acquisition. During the year ended December 31, 2021, the Company incurred $ 1.6 million, in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). 2020 Acquisitions The Company acquired five businesses during the year ended December 31, 2020, of which three were sales agencies and two marketing agencies in the United States. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon estimates and assumptions. The results of operations of the business acquired by the Company have been included in the Consolidated Statements of Operations and Comprehensive Income (Loss) since the date of acquisition. The aggregate purchase price for the acquisitions referenced above was $ 88.1 million, which includes $ 68.0 million paid in cash, $ 14.8 million recorded as contingent consideration liabilities, and $ 5.3 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and recorded at fair value. The maximum potential payment outcome related to the acquisitions is $ 53.0 million. Holdback amounts are used to withhold a portion of the initial purchase price payment until certain post-closing conditions are satisfied and are typically settled within 24 months of the acquisition. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these acquisitions, $ 26.7 million is deductible for tax purposes. The fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2020, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 68,057 Holdbacks 5,260 Fair value of contingent consideration 14,766 Total consideration $ 88,083 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 3,542 Other assets 2,936 Property and equipment 321 Identifiable intangible assets 42,460 Total assets 49,259 Liabilities Total liabilities 4,569 Total identifiable net assets 44,690 Goodwill arising from acquisitions $ 43,393 (in thousands) Amount Weighted Client relationships $ 42,460 6 years The operating results of the businesses acquired during the year ended December 31, 2020 contributed total revenues of $ 64.3 million in the year ended December 31, 2020. The Company has determined that the presentation of net income or loss from the date of acquisition is impracticable due to the integration of the operations upon acquisition. During the year ended December 31, 2020, the Company incurred $ 0.2 million in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Consolidated Statement of Operations and Comprehensive Income (Loss). 2019 Acquisitions The Company acquired four businesses during fiscal year 2019, of which two were marketing agencies in the United States and two were sales agencies in the Europe. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon estimates and assumptions. The results of operations of the businesses acquired by the Company have been included in the Company’s consolidated financial statements since the date of the consummation of the acquisition. The aggregate purchase price for the acquisitions was $ 14.0 million, which includes $ 10.6 million paid in cash, $ 2.5 million recorded as contingent consideration liabilities, and $ 0.9 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and recorded at fair value. The maximum potential payment outcome related to the acquisitions referenced above is $ 10.7 million. Holdback amounts are used to withhold a portion of the initial purchase price payment until certain post-closing conditions are satisfied and are typically settled within 24 months of the acquisition. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these acquisitions, $ 0.3 million is deductible for tax purposes. The fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2019, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 10,582 Holdbacks 915 Fair value of contingent consideration 2,519 Total consideration $ 14,016 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 6,853 Other assets 1,390 Identifiable intangible assets 10,400 Total assets 18,643 Liabilities Total liabilities and noncontrolling liabilities 11,978 Total identifiable net assets 6,665 Goodwill arising from acquisitions $ 7,351 (in thousands) Amount Weighted Client relationships $ 7,562 10 years Trade names 2,838 5 years Total identifiable intangible assets $ 10,400 The operating results of the businesses acquired during the year ended December 31, 2019 contributed total revenues of $ 17.3 million to the Company in such period. The Company has determined that the presentation of net income or loss from the date of the respective acquisitions is impracticable due to the integration of the operations upon acquisition. During the year ended December 31, 2019, the Company incurred $ 0.4 million in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Supplemental Pro Forma Information (unaudited) Supplemental information on an unaudited pro forma basis, presented as if the acquisitions executed during the period from January 1, 2019 to March 1, 2022 had been consummated as of the beginning of the comparative prior period, is as follows: Year Ended December 31, 2021 2020 2019 (in thousands, except per share data) Revenues $ 3,717,270 $ 3,339,221 $ 3,869,643 Net income (loss) $ 56,570 $ ( 168,954 ) $ ( 12,696 ) The unaudited pro forma supplemental information is based on estimates and assumptions which the Company believes are reasonable and reflects the pro forma impact of additional amortization related to the fair value of acquired intangible assets, the pro forma impact of transaction costs which consisted of legal, advisory and due diligence fees and expenses, and the pro forma tax effect of the pro forma adjustments for the years ended December 31, 2021, 2020, and 2019. This supplemental pro forma information has been prepared for comparative purposes and does not purport to be indicative of what would have occurred had the acquisitions been consummated during the periods for which pro forma information is presented.

Goodwill and Intangible Assets

Goodwill and Intangible Assets	12 Months Ended
Goodwill and Intangible Assets	Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill and Intangible Assets	3. Goodwill and Intangible Assets Changes in goodwill for the years ended December 31, 2021 and 2020, are as follows: Sales Marketing Total (in thousands) Balance at January 1, 2020 $ 1,438,340 $ 678,356 $ 2,116,696 Acquisitions 20,788 22,605 43,393 Foreign exchange translation effects 3,250 — 3,250 Balance at December 31, 2020 $ 1,462,378 $ 700,961 $ 2,163,339 Acquisitions 32,087 13,315 45,402 Measurement period adjustments 179 ( 1,043 ) ( 864 ) Foreign exchange translation effects ( 1,873 ) — ( 1,873 ) Balance at December 31, 2021 $ 1,492,771 $ 713,233 $ 2,206,004 Accumulated impairment losses to goodwill were $ 652.0 million as of December 31, 2021 and 2020, respectively. The following tables set forth information for intangible assets: December 31, 2021 (amounts in thousands) Weighted Average Useful Life Gross Carrying Accumulated Accumulated (1) Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,480,167 $ 1,158,732 $ — $ 1,321,435 Trade names 8 years 138,206 78,355 — 59,851 Developed technology 5 years 13,260 8,206 — 5,054 Covenant not to compete 5 years 6,100 4,926 — 1,174 Total finite-lived intangible assets 2,637,733 1,250,219 — 1,387,514 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,117,733 $ 1,250,219 $ 580,000 $ 2,287,514 December 31, 2020 (amounts in thousands) Weighted Average Useful Life Gross Carrying Accumulated Accumulated Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,455,360 $ 977,140 $ — $ 1,478,220 Trade names 8 years 134,220 66,209 — 68,011 Developed technology 5 years 10,160 5,989 — 4,171 Covenant not to compete 5 years 6,100 3,706 — 2,394 Total finite-lived intangible assets 2,605,840 1,053,044 — 1,552,796 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,085,840 $ 1,053,044 $ 580,000 $ 2,452,796 As of December 31, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows: (in thousands) 2022 $ 198,664 2023 195,150 2024 193,766 2025 187,693 2026 183,838 Thereafter 428,403 Total amortization expense $ 1,387,514 The Company records all intangible assets at their respective fair values and assesses the estimated useful lives of the assets at the time of acquisition. Client relationships were valued using the multi-period excess earnings method under the income approach. The values of client relationships are generally regarded as the estimated economic benefit derived from the incremental revenues and related cash flow as a direct result of the client relationships in place versus having to replicate them. Further, the Company evaluated the legal, regulatory, contractual, competitive, economic or other factors in determining the useful life. Trade names were valued using the relief-from-royalty method under the income approach. This method relies on the premise that, in lieu of ownership, a company would be willing to pay a royalty to obtain access to the use and benefits of the trade names. The Company has considered its sales and marketing trade names related to the 2014 Topco Acquisition to be indefinite, as there is no foreseeable limit on the period of time over which such trade names are expected to contribute to the cash flows of the reporting entity. Further, the Company evaluated legal, regulatory, contractual, competitive, economic and other factors in determining the useful life. In connection with the acquisitions during the years ended December 31, 2021 and 2020, the Company recorded intangible assets of $ 35.6 million and $ 42.5 million, respectively. Amortization expenses included in the Consolidated Statements of Operations and Comprehensive Income (Loss) for the years ended December 31, 2021, 2020 and 2019 were $ 198.9 million, $ 191.2 million, and $ 189.9 million, respectively. No impairment related to the Company’s intangible assets was recorded for the years ended December 31, 2021, 2020, and 2019.

Prepaid and Other Assets

Prepaid and Other Assets	12 Months Ended
Prepaid and Other Assets	Dec. 31, 2021
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid and Other Assets	4. Prepaid and Other Assets Prepaid and other current assets consist of the following: December 31, (in thousands) 2021 2020 Inventory and supplies $ 70,704 $ 44,185 Prepaid expenses 41,165 31,792 Miscellaneous receivables 5,747 9,244 Income Taxes 4,968 11,006 Workers' compensation receivables 803 881 Interest rate caps — 1,824 Other current assets 2,613 6,711 Total prepaid expenses and other current assets $ 126,000 $ 105,643 December 31, (in thousands) 2021 2020 Operating lease right-of-use assets $ 47,487 $ 49,773 Interest rate caps 10,164 — Deposits 4,858 6,986 Workers' compensation receivable 4,008 4,400 Other long-term assets 1,065 4,807 Total other assets $ 67,582 $ 65,966 Inventories are stated at the lower of cost and net realizable value. Costs are determined on the first-in, first-out basis. The Company records write-downs of inventories which are obsolete or in excess of anticipated demand or net realizable value based on a consideration of marketability, historical sales and demand forecasts which consider the assumptions about future demand and market conditions.

Property and Equipment

Property and Equipment	12 Months Ended
Property and Equipment	Dec. 31, 2021
Property, Plant and Equipment [Abstract]
Property and Equipment	5. Property and Equipment Property and equipment consist of the following: December 31 (in thousands) 2021 2020 Software $ 115,093 $ 106,250 Computer hardware 58,762 69,428 Leasehold improvements 17,286 32,584 Furniture, fixtures, and other 10,092 16,736 Total property and equipment 201,233 224,998 Less: accumulated depreciation ( 137,537 ) ( 144,982 ) Total property and equipment, net $ 63,696 $ 80,016 Depreciation expense was $ 41.1 million, $ 45.1 million, and $ 42.7 million related to property and equipment for the years ended December 31, 2021, 2020, and 2019, respectively. The Company commenced a plan to strategically exit certain offices during the year ended December 31, 2020. In enacting the plan, the Company recognized $ 21.1 million of loss primarily related to disposal of property and equipment from abandoning several office leases for the year ended December 31, 2020.

Other Liabilities

Other Liabilities	12 Months Ended
Other Liabilities	Dec. 31, 2021
Other Liabilities Disclosure [Abstract]
Other Liabilities	6. Other Liabilities Other accrued expenses consist of the following: December 31, 2021 2020 (in thousands) Contingent consideration $ 41,522 $ 10,733 Operating lease liability 20,415 20,894 Interest rate caps and accrued interest payable 19,922 25,266 Rebates due to retailers 17,396 11,246 Holdbacks 15,564 5,764 Client deposits 13,623 10,706 Client refunds related to the Take 5 Matter 9,424 9,417 Employee medical self-insurance reserves 8,161 8,759 General liability insurance reserve 7,131 4,918 Taxes 5,357 6,602 Note payable related to contingent consideration — 4,048 Other accrued expenses 5,618 3,405 Total other accrued expenses $ 164,133 $ 121,758 Other long-term liabilities consist of the following: December 31, 2021 2020 (in thousands) Operating lease liability $ 40,444 $ 44,737 Workers' compensation 31,401 30,552 Contingent consideration 16,844 35,168 Deferred employer social security taxes — 24,034 Other long-term liabilities 3,529 7,419 Total other long-term liabilities $ 92,218 $ 141,910 Under the workers’ compensation programs, the estimated liability for claims incurred but unpaid at December 31, 2021 and 2020 were $ 57.7 million and $ 56.2 million, respectively. These amounts include reported claims as well as claims incurred but not reported. As of December 31, 2021, $ 26.3 million and $ 31.4 million of this liability was included in the “Accrued compensation and benefits” and “Other long-term liabilities” in the Consolidated Balance Sheets, respectively. As of December 31, 2020, $ 25.6 million and $ 30.6 million of this liability was included in the “Accrued compensation and benefits” and “Other long-term liabilities” in the Consolidated Balance Sheets, respectively. In connection with its deductible limits, the Company has standby letters-of-credit as of December 31, 2021 and 2020 in the amount of $ 54.8 million and $ 60.7 million, respectively, and $ 10.0 million and $ 7.5 million surety bond as of such years supporting the estimated unpaid claim liabilities. The Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) (as further described in Note 16, Income Taxes ) provides for deferred payment of the employer portion of social security taxes between March 27, 2020 and December 31, 2020, with 50% of the deferred amount due December 31, 2021 and the remaining 50% due December 31, 2022. The Company began deferring payment of the employer share of the security taxes in April 2020. During the year ended December 31, 2021, the Company repaid $ 24.0 million and $ 24.0 million of the remaining liability was included in the “Accounts payable” in the Consolidated Balance Sheets as of December 31, 2021. Contingent Consideration Liabilities Each reporting period, the Company measures the fair value of its contingent liabilities by evaluating the significant unobservable inputs and probability weightings using Monte Carlo simulations. Any resulting decreases or increases in the fair value result in a corresponding gain or loss reported in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). The Company has reassessed the fair value of contingent consideration, noting that as of December 31, 2021, projected EBITDA related to acquisitions, which was anticipated to contribute to measurement period EBITDA, was higher than expected. This reassessment resulted in a fair value adjustment of a $ 4.6 million loss that was included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). The remaining change in fair value for the year ended December 31, 2021 was due to present value accretion that was included in “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Income (Loss). As of December 31, 2021, the maximum potential payment outcomes were $ 283.0 million. The Company had unsecured loan notes in aggregate of $ 4.0 million outstanding as of December 31, 2020 to settle contingent considerations related to 2017 sales acquisitions, which was included in “Other accrued expenses” in the Consolidated Balance Sheets. The following table summarizes the changes in the carrying value of the contingent consideration liabilities: December 31, (in thousands) 2021 2020 Beginning of the period $ 45,901 $ 47,649 Fair value of acquisitions 19,832 14,766 Changes in fair value 5,763 9,971 Payments ( 11,949 ) ( 21,875 ) Note issuance for settlements — ( 4,048 ) Measurement period adjustments ( 1,181 ) — Foreign exchange translation effects — ( 562 ) End of the period $ 58,366 $ 45,901

Debt

Debt	12 Months Ended
Debt	Dec. 31, 2021
Debt Disclosure [Abstract]
Debt	7. Debt December 31, (in thousands) 2021 2020 Term Loan Facility $ 1,311,750 $ 1,325,000 Notes 775,000 775,000 Revolving Credit Facility — 50,000 Government loans for COVID-19 relief 5,212 2,907 Notes payable and deferred obligations 1,113 711 2,093,075 2,153,618 Less: current portion 14,397 63,745 Less: debt issuance costs 49,796 60,545 Long-term debt, net of current portion $ 2,028,882 $ 2,029,328 Senior Secured Credit Facilities In connection with the consummation of the Transactions, Advantage Sales & Marketing Inc., an indirect wholly-owned subsidiary of the Company (the “Borrower”), entered into (i) a senior secured asset-based revolving credit facility in an aggregate principal amount of up to $ 400.0 million, subject to borrowing base capacity (as amended and/or restated from time to time, the “Revolving Credit Facility”) and (ii) a secured first lien term loan credit facility in an aggregate principal amount of $ 1.325 billion (as amended and/or/restated from time to time, the “Term Loan Facility” and together with the Revolving Credit Facility, the “Senior Secured Credit Facilities”). Revolving Credit Facility The Revolving Credit Facility provides for revolving loans and letters of credit in an aggregate amount of up to $400.0 million, subject to borrowing base capacity. Letters of credit are limited to the lesser of (a) $ 150.0 million and (b) the aggregate unused amount of commitments under the Revolving Credit Facility then in effect. Loans under the Revolving Credit Facility may be denominated in either U.S. dollars or Canadian dollars. Bank of America, N.A. ( “Bank of America” ) , will act as administrative agent and ABL Collateral Agent. The Revolving Credit Facility matures five years after the date the Company enters into the Company's Revolving Credit Facility. The Borrower may use borrowings under the Revolving Credit Facility to fund working capital and for other general corporate purposes, including permitted acquisitions and other investments. Borrowings under the Revolving Credit Facility are limited by borrowing base calculations based on the sum of specified percentages of eligible accounts receivable plus specified percentages of qualified cash, minus the amount of any applicable reserves. Borrowings will bear interest at a floating rate, which can be either an adjusted Eurodollar rate plus an applicable margin or, at the Borrower’s option, a base rate plus an applicable margin. The applicable margins for the Revolving Credit Facility are 2.00 %, 2.25 % or 2.50 %, with respect to Eurodollar rate borrowings and 1.00 %, 1.25 % or 1.50 %, with respect to base rate borrowings, in each case depending on average excess availability under the Revolving Credit Facility. The Borrower’s ability to draw under the Revolving Credit Facility or issue letters of credit thereunder will be conditioned upon, among other things, the Borrower’s delivery of prior written notice of a borrowing or issuance, as applicable, the Borrower’s ability to reaffirm the representations and warranties contained in the credit agreement governing the Revolving Credit Facility and the absence of any default or event of default thereunder. The Borrower’s obligations under the Revolving Credit Facility are guaranteed by Karman Intermediate Corp. (“Holdings”) and all of the Borrower’s direct and indirect wholly owned material U.S. subsidiaries (subject to certain permitted exceptions) and Canadian subsidiaries (subject to certain permitted exceptions, including exceptions based on immateriality thresholders of aggregate assets and revenues of Canadian subsidiaries) (the “Guarantors”). The Revolving Credit Facility is secured by a lien on substantially all of Holdings’, the Borrower’s and the Guarantors’ assets (subject to certain permitted exceptions). The Revolving Credit Facility has a first-priority lien on the current asset collateral and a second-priority lien on security interests in the fixed asset collateral (second in priority to the liens securing the Notes and the Term Loan Facility discussed below), in each case, subject to other permitted liens. The Revolving Credit Facility has the following fees: (i) an unused line fee of 0.375 % or 0.250 % per annum of the unused portion of the Revolving Credit Facility, depending on average excess availability under the Revolving Credit Facility; (ii) a letter of credit participation fee on the aggregate stated amount of each letter of credit equal to the applicable margin for adjusted Eurodollar rate loans, as applicable; and (iii) certain other customary fees and expenses of the lenders and agents thereunder. The Revolving Credit Facility contains customary covenants, including, but not limited to, restrictions on the Borrower’s ability and that of its subsidiaries to merge and consolidate with other companies, incur indebtedness, grant liens or security interests on assets, make acquisitions, loans, advances or investments, pay dividends, sell or otherwise transfer assets, optionally prepay or modify terms of any junior indebtedness, enter into transactions with affiliates or change its line of business. The Revolving Credit Facility will require the maintenance of a fixed charge coverage ratio (as set forth in the credit agreement governing the Revolving Credit Facility) of 1.00 to 1.00 at the end of each fiscal quarter when excess availability is less than the greater of $ 25.0 million and 10 % of the lesser of the borrowing base and maximum borrowing capacity. Such fixed charge coverage ratio will be tested at the end of each quarter until such time as excess availability exceeds the level set forth above. The Revolving Credit Facility provides that, upon the occurrence of certain events of default, the Borrower’s obligations thereunder may be accelerated and the lending commitments terminated. Such events of default include payment defaults to the lenders thereunder, material inaccuracies of representations and warranties, covenant defaults, cross-defaults to other material indebtedness, voluntary and involuntary bankruptcy, insolvency, corporate arrangement, winding-up, liquidation or similar proceedings, material money judgments, material pension-plan events, certain change of control events and other customary events of default. On October 28, 2021, the Borrower and Holdings also entered into the First Amendment to ABL Revolving Credit Agreement (the “ABL Amendment”), which amended the ABL Revolving Credit Agreement, dated October 28, 2020, by and among the Borrower, Holdings, the lenders from time to time party thereto and Bank of America, as administrative agent. The ABL Amendment was entered into by the Borrower to amend certain terms and provisions, including (i) reducing the interest rate floor for Eurocurrency rate loans from 0.50 % to 0.00 % and base rate loans from 1.50 % to 1.00 %, and (ii) updating the provisions by which U.S. Dollar LIBOR will eventually be replaced with SOFR or another interest rate benchmark to reflect the most recent standards and practices used in the industry. The ABL amendment was deemed to be a modification of the revolving credit facility for accounting purposes. Term Loan Facility The Term Loan Facility consists of a term loan credit facility denominated in U.S. dollars in an aggregate principal amount of $ 1.325 billion. Borrowings under the Term Loan Facility amortize in equal quarterly installments in an amount equal to 1.00 % per annum of the principal amount. Borrowings will bear interest at a floating rate, which can be either an adjusted Eurodollar rate plus an applicable margin or, at the Borrower’s option, a base rate plus an applicable margin. The applicable margins for the Term Loan Facility are 5.25 % with respect to Eurodollar rate borrowings and 4.25 % with respect to base rate borrowings. The Borrower may voluntarily prepay loans or reduce commitments under the Term Loan Facility, in whole or in part, subject to minimum amounts, with prior notice but without premium or penalty (other than a 1.00 % premium on any prepayment in connection with a repricing transaction prior to the date that is twelve months after the date the Company entered into the Term Loan Facility on October 28, 2020). The Borrower will be required to prepay the Term Loan Facility with 100 % of the net cash proceeds of certain asset sales (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios) and subject to certain reinvestment rights, 100 % of the net cash proceeds of certain debt issuances and 50 % of excess cash flow (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios). The Borrower was not required to make any excess cash flow payment for the year ended December 31, 2020, and the Borrower did not make any other mandatory or voluntary prepayments of the Term Loan Facility for the year ended December 31, 2021. The Borrower’s obligations under the Term Loan Facility are guaranteed by Holdings and the Guarantors. The Term Loan Facility is secured by a lien on substantially all of Holdings’, the Borrower’s and the Guarantors’ assets (subject to certain permitted exceptions). The Term Loan Facility has a first- priority lien on the fixed asset collateral (equal in priority with the liens securing the Notes) and a second-priority lien on the current asset collateral (second in priority to the liens securing the Revolving Credit Facility), in each case, subject to other permitted liens. The Term Loan Facility contains certain customary negative covenants, including, but not limited to, restrictions on the Borrower’s ability and that of its restricted subsidiaries to merge and consolidate with other companies, incur indebtedness, grant liens or security interests on assets, pay dividends or make other restricted payments, sell or otherwise transfer assets or enter into transactions with affiliates. The Term Loan Facility provides that, upon the occurrence of certain events of default, the Company’s obligations thereunder may be accelerated. Such events of default will include payment defaults to the lenders thereunder, material inaccuracies of representations and warranties, covenant defaults, cross-defaults to other material indebtedness, voluntary and involuntary bankruptcy, insolvency, corporate arrangement, winding-up, liquidation or similar proceedings, material money judgments, change of control and other customary events of default. On October 28, 2021 (the “First Lien Amendment Effective Date”), the Borrower, together Holdings and certain of the Borrower’s subsidiaries, entered into Amendment No. 1 to the First Lien Credit Agreement (the “First Lien Amendment”), which amended the Term Loan Facility, dated October 28, 2020, by and among the Borrower, Holdings, Bank of America, as administrative agent and collateral agent, each lender party from time to time thereto, and the other parties thereto. The First Lien Amendment was entered into by the Borrower to reduce the applicable interest rate on the term loan to 5.25 % per annum. Additional terms and provisions amended include (i) resetting the period for six months following the First Lien Amendment Effective Date in which a 1.00 % prepayment premium shall apply to any prepayment of the term loan in connection with certain repricing events, and (ii) updating the provisions by which U.S. Dollar LIBOR will eventually be replaced with SOFR or another interest rate benchmark to reflect the most recent standards and practices used in the industry. Th e First Lien Amendment was deemed to be a modification of the term loan facility for accounting purposes. In connection with the First Lien Amendment, the Company incurred $ 2.3 million of third-party fees and expenses and recognized $ 1.5 million of non-cash expense on the extinguishment of debt from write off of unamortized debt issuance costs which were recorded in " Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Income (Loss) during the year ended December 31, 2021. Senior Secured Notes In connection with the Transactions, Advantage Solutions FinCo LLC (“Finco”) issued $ 775.0 million aggregate principal amount of 6.50 % Senior Secured Notes due 2028 (the “Notes”). Substantially concurrently with the Merger, Finco merged with and into Advantage Sales & Marketing Inc. (the “Issuer”), with the Issuer continuing as the surviving entity and assuming the obligations of Finco. The Notes were sold to BofA Securities, Inc., Deutsche Bank Securities Inc., Morgan Stanley & Co. LLC and Apollo Global Securities, LLC. The Notes were resold to certain non-U.S. persons pursuant to Regulation S under the Securities Act of 1933, as amended (the “Securities Act”), and to persons reasonably believed to be qualified institutional buyers pursuant to Rule 144A under the Securities Act at a purchase price equal to 100 % of their principal amount. The terms of the Notes are governed by an Indenture, dated as of October 28, 2020 (the “Indenture”), among Finco, the Issuer, the guarantors named therein (the “Notes Guarantors”) and Wilmington Trust, National Association, as trustee and collateral agent. Interest and maturity Interest on the Notes is payable semi-annually in arrears on May 15 and November 15 at a rate of 6.50% per annum, commencing on May 15, 2021 . The Notes will mature on November 15, 2028 . Guarantees The Notes are guaranteed by Holdings and each of the Issuer’s direct and indirect wholly owned material U.S. subsidiaries (subject to certain permitted exceptions) and Canadian subsidiaries (subject to certain permitted exceptions, including exceptions based on immateriality thresholders of aggregate assets and revenues of Canadian subsidiaries) that is a borrower or guarantor under the Term Loan Facility. Security and Ranking The Notes and the related guarantees are the general, senior secured obligations of the Issuer and the Notes Guarantors, are secured on a first-priority pari passu basis by security interests on the fixed asset collateral (equal in priority with liens securing the Term Loan Facility), and are secured on a second-priority basis by security interests on the current asset collateral (second in priority to the liens securing the Revolving Credit Facility and equal in priority with liens securing the Term Loan Facility), in each case, subject to certain limitations and exceptions and permitted liens. The Notes and related guarantees rank (i) equally in right of payment with all of the Issuer’s and the Guarantors’ senior indebtedness, without giving effect to collateral arrangements (including the Senior Secured Credit Facilities) and effectively equal to all of the Issuer’s and the Guarantors’ senior indebtedness secured on the same priority basis as the Notes, including the Term Loan Facility, (ii) effectively subordinated to any of the Issuer’s and the Guarantors’ indebtedness that is secured by assets that do not constitute collateral for the Notes to the extent of the value of the assets securing such indebtedness and to indebtedness that is secured by a senior-priority lien, including the Revolving Credit Facility to the extent of the value of the current asset collateral and (iii) structurally subordinated to the liabilities of the Issuer’s non-Guarantor subsidiaries. Optional redemption for the Notes The Notes are redeemable on or after November 15, 2023 at the applicable redemption prices specified in the Indenture plus accrued and unpaid interest. The Notes may also be redeemed at any time prior to November 15, 2023 at a redemption price equal to 100 % of the aggregate principal amount of such Notes to be redeemed plus a “make-whole” premium, plus accrued and unpaid interest. In addition, the Issuer may redeem up to 40 % of the original aggregate principal amount of Notes before November 15, 2023 with the net cash proceeds of certain equity offerings at a redemption price equal to 106.5 % of the aggregate principal amount of such Notes to be redeemed, plus accrued and unpaid interest. Furthermore, prior to November 15, 2023, the Issuer may redeem during each calendar year up to 10 % of the original aggregate principal amount of the Notes at a redemption price equal to 103 % of the aggregate principal amount of such Notes to be redeemed, plus accrued and unpaid interest. If the Issuer or its restricted subsidiaries sell certain of their respective assets or experience specific kinds of changes of control, subject to certain exceptions, the Issuer must offer to purchase the Notes at par. In connection with any offer to purchase all Notes, if holders of no less than 90 % of the aggregate principal amount of Notes validly tender their Notes, the Issuer is entitled to redeem any remaining Notes at the price offered to each holder. Restrictive covenants The Notes are subject to covenants that, among other things limit the Issuer’s ability and its restricted subsidiaries’ ability to: incur additional indebtedness or guarantee indebtedness; pay dividends or make other distributions in respect of, or repurchase or redeem, the Issuer’s or a parent entity’s capital stock; prepay, redeem or repurchase certain indebtedness; issue certain preferred stock or similar equity securities; make loans and investments; sell or otherwise dispose of assets; incur liens; enter into transactions with affiliates; enter into agreements restricting the Issuer’s subsidiaries’ ability to pay dividends; and consolidate, merge or sell all or substantially all of the Issuer’s assets. Most of these covenants will be suspended on the Notes so long as they have investment grade ratings from both Moody’s Investors Service, Inc. and S&P Global Ratings and so long as no default or event of default under the Indenture has occurred and is continuing. Events of default The following constitute events of default under the Notes, among others: default in the payment of interest; default in the payment of principal; failure to comply with covenants; failure to pay other indebtedness after final maturity or acceleration of other indebtedness exceeding a specified amount; certain events of bankruptcy; failure to pay a judgment for payment of money exceeding a specified aggregate amount; voidance of subsidiary guarantees; failure of any material provision of any security document or intercreditor agreement to be in full force and effect; and lack of perfection of liens on a material portion of the collateral, in each case subject to applicable grace periods. Government Loans for COVID-19 Relief On May 25, 2020, a majority owned subsidiary of the Company operating in Japan entered into two loan agreements with a bank lender pursuant to a local government loan program. Subsequently, one of the loans was refinanced on October 26, 2020. No loss on extinguishment of debt was recognized. The loans, which includes the loan that was refinanced on October 26, 2020, bear interest rates of 1.82 % and 1.83 % per annum with maturity dates of May 27, 2029 and October 27, 2029 , respectively, and the amounts under the loans will be repayable to the lender in monthly installments. On December 28, 2021, the same subsidiary entered into a loan agreement from the bank lender pursuant to a local government loan program. The purpose of the loan is to use the borrowed funds for working capital and to fund the anticipated recovery of business operations from the COVID-19 pandemic. The loan bears interest rate of 0.35 % per annum until December 24, 2024 , at which time the loan will bear an interest rate of 1.25 % until the maturity date of December 31, 2036 . As of December 31, 2021 and 2020, the Company had aggregate principal amounts of $ 5.2 million and $ 2.9 million borrowings outstanding, respectively, associated with government loan programs for relief associated with the COVID-19 pandemic. Debt Maturities Future minimum principal payments on long-term debt are as follows: (in thousands) 2022 $ 14,397 2023 13,669 2024 13,649 2025 13,869 2026 13,872 Thereafter 2,023,619 Total future minimum principal payments $ 2,093,075

Leases

Leases	12 Months Ended
Leases	Dec. 31, 2021
Leases [Abstract]
Leases	8. Leases The Company leases facilities, and equipment under noncancelable leases that have been classified as operating leases for financial reporting purposes. These leases often include one or more options to renew and the lease term includes the renewal terms when it is reasonably certain that the Company will exercise the option. In general, for the Company’s material leases, the renewal options are not included in the calculation of its right-of-use assets and lease liabilities, as the Company does not believe that it is reasonably certain that these renewal options will be exercised. The Company’s lease agreements do not contain any material residual guarantees or material restrictive covenants. All operating lease expenses are recognized on a straight-line basis over the lease term as a component of “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Payments under the Company’s lease arrangements are primarily fixed. However, certain lease agreements contain variable costs, which are expensed as incurred and not included in the calculation of the Company’s right-of-use assets and related liabilities for those leases. These costs typically include real estate taxes, common area maintenance and utilities for which the Company is obligated to pay under the terms of those leases. During the years ended December 31, 2021, 2020, and 2019, the Company expensed approximately $ 28.7 million, $ 44.2 million, and $ 53.5 million, respectively, of total operating lease costs, which includes $ 4.6 million, $ 6.6 million, and $ 8.5 million of variable lease costs, respectively. Beginning in mid-March of 2020, in response to the COVID-19 pandemic, the Company established a global work from home policy. A significant portion of the Company’s office-based workforce temporarily transitioned to working from home and the Company commenced a plan to strategically exit certain offices during the year ended December 31, 2020. Based on a number of factors, the Company concluded that this strategic initiative did not result in a triggering event that would indicate that the Company’s related asset groups may not be recoverable as of December 31, 2020. In enacting the plan, the Company abandoned several office leases prior to reaching termination agreements with its landlords, and as a result, adjusted the useful life of these asset to reflect the remaining expected use. The reduction to the right-of use assets and liabilities related to these leases for the year ended December 31, 2021 was $ 5.7 million and $ 7.6 million, respectively, resulting in an additional lease gain of $ 1.9 million. The reduction to the right-of use assets and liabilities related to these leases for the year ended December 31, 2020 was $ 41.8 million and $ 42.6 million, respectively, resulting in an additional lease gain of $ 0.8 million. Additionally, the Company paid $ 6.8 million and $ 18.0 million in termination fees for the years ended December 31, 2021 and 2020, respectively, which were recorded in “Selling, general and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Based on the present value of the lease payments for the remaining lease term of the Company’s existing leases, the Company’s right-of-use assets and lease liabilities for operating leases as of December 31, 2021 and 2020 were as follows: December 31, (in thousands) Classification 2021 2020 Assets Operating lease right-of-use assets Other assets $ 47,487 $ 49,772 Liabilities Current operating lease liabilities Other accrued expenses 20,415 20,894 Noncurrent operating lease liabilities Other long-term liabilities 40,444 44,737 Total lease liabilities $ 60,859 $ 65,631 Because the rate implicit in each lease is not readily determinable, the Company uses its incremental borrowing rate to determine the present value of the lease payments. In determining its incremental borrowing rate, the Company reviewed the terms of its leases, its credit facilities, and other factors. Information related to the Company’s right-of-use assets and related lease liabilities were as follows: Year Ended December 31, (in thousands) 2021 2020 2019 Cash paid for operating lease liabilities $ 25,022 42,670 32,229 Right-of-use assets obtained in exchange for new 19,869 7,496 40,536 Weighted-average remaining lease term 4.1 4.7 4.4 Weighted-average discount rate 7.7 % 9.8 % 10.0 % Maturities of lease liabilities as of December 31, 2021 were as follows: (in thousands) 2022 $ 22,551 2023 16,529 2024 12,264 2025 8,607 2026 6,048 Thereafter 5,107 Total lease payments $ 71,106 Less imputed interest ( 10,247 ) Present value of lease liabilities $ 60,859 The Company has additional operating leases for real estate of $ 10.0 million which have not commenced as of December 31, 2021, and as such, have not been recognized on the Company’s Consolidated Balance Sheet. These operating leases commence in 2022.

Earnings Per Share

Earnings Per Share	12 Months Ended
Earnings Per Share	Dec. 31, 2021
Earnings Per Share [Abstract]
Earnings Per Share	13. Earnings Per Share The Company calculates earnings per share using a dual presentation of basic and diluted earnings per share. Basic earnings per share is calculated by dividing net income by the weighted-average shares of common stock outstanding without the consideration for potential dilutive shares of common stock. Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of outstanding performance stock units, restricted stock units, public and private placement warrants, the employee stock purchase plan and stock options. Diluted earnings per share is computed by dividing the net income by the weighted-average number of common share equivalents outstanding for the period determined using the treasury stock method and if-converted method, as applicable. During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded. As a result of the Transactions, the Company has retrospectively adjusted the weighted-average number of common shares outstanding prior to October 28, 2020 by multiplying them by the exchange ratio used to determine the number of common shares into which they converted. The following is a reconciliation of basic and diluted net income (loss) per common share: Year Ended December 31, (in thousands, except share and earnings per share data) 2021 2020 2019 Basic earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares - basic 318,198,860 223,227,833 203,750,000 Basic earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 ) Diluted earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares outstanding 318,198,860 223,227,833 203,750,000 Performance Stock Units 1,998,848 — — Restricted Stock Units 559,649 — — Warrants 4,468 — — Employee stock purchase plan and stock options 242,931 — — Weighted average common shares - diluted 321,004,756 223,227,833 203,750,000 Diluted earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 ) During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded. As part of the Transactions, 5,000,000 Performance Shares were issued to Topco at Closing, which were subject to vesting upon satisfaction of a market performance condition for any period of 20 trading days out of 30 consecutive trading days during the five-year period after the Closing, and Topco was not able to vote or sell such shares until vesting. These Performance Shares were considered contingently issuable shares and remained unvested as of December 31, 2020. Therefore, these Performance Shares are excluded from shares outstanding for basic and diluted earnings per share until the contingency is resolved. The 5,000,000 Performance Shares vested on January 15, 2021, when the closing price for the Class A common stock exceeded $ 12.00 per share for 20 trading days out of 30 consecutive trading days. The Company had 11,244,988 of public warrants and 7,333,333 of private placement warrants held by the CP Sponsor (as defined below), to purchase Class A common stock at $ 11.50 per share at the Closing, at of which remain outstanding at December 31, 2021. See Note 12 — Equity for additional information regarding the terms of public and private placement warrants.

Fair Value of Financial Instrum

Fair Value of Financial Instruments	12 Months Ended
Fair Value of Financial Instruments	Dec. 31, 2021
Fair Value Disclosures [Abstract]
Fair Value of Financial Instruments	9. Fair Value of Financial Instruments The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three-tier hierarchy that prioritizes the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions. As of December 31, 2021, and 2020, the Company’s interest rate derivatives and forward contracts are Level 2 assets and liabilities with the related fair values based on third-party pricing service models. These models use discounted cash flows that utilize market-based forward swap curves commensurate with the terms of the underlying instruments. As of December 31, 2021, and 2020, the contingent consideration liabilities are Level 3 assets and liabilities with the related fair values based on the significant unobservable inputs and probability weightings in using the income approach. The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy. The carrying amounts of “Cash and cash equivalents”, “Accounts receivable”, and “Accounts payable” approximate fair value due to the short-term maturities of these financial instruments in the Consolidated Balance Sheets. December 31, 2021 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Derivative financial instruments $ 10,164 $ — $ 10,164 $ — Total assets measured at fair value $ 10,164 $ — $ 10,164 $ — Liabilities measured at fair value Derivative financial instruments $ 385 $ — $ 385 $ — Warrant liability 22,189 — — 22,189 Contingent consideration liabilities 58,366 — — 58,366 Total liabilities measured at fair value $ 80,940 $ — $ 385 $ 80,555 December 31, 2020 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Derivative financial instruments $ 1,824 $ — $ 1,824 $ — Total assets measured at fair value $ 1,824 $ — $ 1,824 $ — Liabilities measured at fair value Derivative financial instruments $ 1,882 $ — $ 1,882 $ — Warrant liability 21,234 — — 21,234 Contingent consideration liabilities 45,901 — — 45,901 Total liabilities measured at fair value $ 69,017 $ — $ 1,882 $ 67,135 Interest Rate Cap Agreements As of December 31, 2021, and 2020, the Company had interest rate cap contracts with an aggregate notional value of principals of $ 2.2 billion from various financial institutions to manage the Company’s exposure to interest rate movements on variable rate credit facilities. As of December 31, 2021, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $ 10.2 million and an outstanding net liability of $ 0.4 million. As of December 31, 2020, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $ 1.8 million and an outstanding net liability of $ 1.9 million. As of December 31, 2021, $ 10.2 million and $ 0.4 million of the Company’s fair value of outstanding interest rate caps were included in “Prepaid expenses and other current assets” and “Other accrued expenses” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Income (Loss). As of December 31, 2020, $ 1.8 million, $ 1.0 million, and $ 0.9 million of the Company’s fair value of outstanding interest rate caps were included in “Prepaid expenses and other current assets,” “Other accrued expenses,” and “Other long-term liabilities” in the Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Consolidated Statements of Operations and Comprehensive Income (Loss). During the years ended December 31, 2021, 2020, and 2019, the Company recognized interest income of $ 8.3 million, interest expense of $ 0.4 million and interest expense of $ 2.7 million, respectively, related to changes in the fair value of its derivative instruments, respectively. Warrant Liability The estimated fair value of the liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument. The warrant liability is stated at fair value at each reporting period with the change in fair value recorded on the Consolidated Statement of Operations and Comprehensive Income (Loss) until the warrants are exercised, expire or other facts and circumstances lead the warrant liability to be reclassified as an equity instrument. On October 28, 2020, the Company recorded the initial warrant liability of the private placement warrants of $ 7.9 million. Subsequently, the warrant liability was remeasured to fair value with adjustment of $ 1.0 million and $ 13.4 million reflected in “Change in fair value of warrant liability” in the Consolidated Statements of Operations and Comprehensive Income (Loss) during the year ended December 31, 2021 and 2020, respectively. As of December 31, 2021, and 2020, 7,333,333 private placement warrants remained outstanding at fair value of $ 22.2 million and $ 21.2 million, respectively. The fair value of the warrants on the date of issuance and on each remeasurement date of those warrants classified as liabilities is estimated using the Black-Scholes option pricing model using the following inputs and assumptions: December 31 2021 2020 Fair value warrants per share $ 3.03 $ 2.90 Share price $ 8.02 $ 13.17 Exercise price per share $ 11.50 $ 11.50 Expected term (years) 3.8 4.8 Expected volatility 63.0 % 17.0 % Risk-free interest rate 1.1 % 0.4 % Dividend yield 0.0 % 0.0 % Long-term Debt The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a non-recurring basis, categorized by input level within the fair value hierarchy: (in thousands) Carrying Value Fair Value Balance at December 31, 2021 Term Loan Credit Facility $ 1,311,750 $ 1,406,552 Notes 775,000 894,611 Government loans for COVID-19 relief 5,212 5,615 Notes payable and deferred obligations 1,113 1,113 Total long-term debt $ 2,093,075 $ 2,307,891 (in thousands) Carrying Value Fair Value Balance at December 31, 2020 Term Loan Credit Facility $ 1,325,000 $ 1,447,993 Notes 775,000 884,826 Revolving Credit Facility 50,000 50,000 Government loans for COVID-19 relief 2,907 2,907 Notes payable and deferred obligations 711 711 Total long-term debt $ 2,153,618 $ 2,386,437

Investments

Investments	12 Months Ended
Investments	Dec. 31, 2021
Investments, All Other Investments [Abstract]
Investments	10. Investments Investments in Unconsolidated Affiliates The Company’s significant equity investments primarily consist of Global Smollan Holdings ( 25 % ownership), Smollan Holding Proprietary Limited ( 25 % ownership), Partnership SPV 1 Limited ( 12.5 % ownership), and Ceuta Holding Limited ( 8.8 % ownership). Income from the Company’s equity method investments, included in “Cost of revenues” in the Consolidated Statements of Operations and Comprehensive Income (Loss), was $ 10.3 million, $ 5.1 million, and $ 4.9 million for the years ended December 31, 2021, 2020, and 2019, respectively. The Company’s proportionate share in their net assets at December 31, 2021, and 2020 were $ 118.0 million and $ 107.7 million, respectively. The Company’s equity method investments are not material to the Company’s results of operations or financial position; therefore, no summarized financial information for the Company’s unconsolidated subsidiaries has been presented. The Company holds 9.9 % of the outstanding common shares of a subsidiary of a Japanese supermarket chain (“ATV”). The Company has no substantial influence over ATV. The Company elected the measurement alternative to value this equity investment without a readily determinable fair value. The Company will continue to apply the alternative measurement guidance until this investment does not qualify to be so measured. The carrying value of the investment was $ 7.1 million and $ 7.9 million as of December 31, 2021 and 2020, respectively.

Stock Based Compensation and Ot

Stock Based Compensation and Other Benefit Plans	12 Months Ended
Stock Based Compensation and Other Benefit Plans	Dec. 31, 2021
Share-based Payment Arrangement [Abstract]
Stock Based Compensation and Other Benefit Plans	11. Stock Based Compensation and Other Benefit Plans The Company has issued nonqualified stock options, RSUs (as defined below), and PSUs (as defined below) under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “Plan”). As of December 31, 2021, the number of nonqualified stock options outstanding was immaterial. The Company’s RSUs and PSUs, as described below, are expensed and reported as non-vested shares. The Company recognized stock-based compensation expense of $ 39.4 million for the year ended December 31, 2021. The related deferred tax benefit for stock-based compensation recognized was $ 6.6 million for the year ended December 31, 2021. Performance Restricted Stock Units Performance restricted stock units (“PSUs”) are subject to the achievement of certain performance conditions based on the Company’s revenues and Adjusted EBITDA targets in the respective measurement period and the recipient’s continued service to the Company. The PSUs are scheduled to vest over a three-year period from the date of grant and may vest from 0 % to 150 % of the number of shares set forth in the table below. The number of PSUs earned shall be adjusted to be proportional to the partial performance between the Threshold Goals, Target Goals and Maximum Goals. Details for each aforementioned defined term for each grant have been provided in the table below. The fair value of PSU grants was equal to the closing price of the Company's stock on the date of the applicable grant. The maximum potential expense if the Maximum Goals were met for these awards has been provided in the table below. Recognition of expense associated with performance-based stock is not permitted until achievement of the performance targets are probable of occurring. (in thousands, except share and per share data) Number of Number of Number of Weighted Maximum Maximum Potential January 1, 2021— 1,304,540 2,609,079 3,913,619 $ 13.07 $ 51,134 $ 34,808 The following table summarizes the PSU activity for the year ended December 31, 2021: Performance Share Units Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 2,758,674 $ 13.08 Forfeited 149,595 $ 13.33 Outstanding at December 31, 2021 2,609,079 $ 13.07 Restricted Stock Units Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over three years and are subject to the provisions of the agreement under the Plan. During the year ended December 31, 2021, the following activities involving RSUs occurred under the Plan: Number of RSUs Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 3,938,903 10.79 Vested 41,424 13.22 Forfeited 236,926 12.63 Outstanding at December 31, 2021 $ 3,660,553 $ 10.64 As of December 31, 2021, the total remaining unrecognized compensation cost related to RSUs amounted to $ 22.4 million, which will be amortized over the weighted-average remaining requisite service periods of 2.1 years. Common Series C Units and C-2 Units The Limited Partnership Agreement allows profits interests in Topco to be granted to directors, officers, employees, and consultants of Topco and its subsidiaries. The performance-based profits interests (“Common Series C Units”) are subject to certain vesting requirements, as described below. Common Series C Units were granted at no cost to employees of the Company. As the result of an amendment and restatement of the Limited Partnership Agreement, on March 15, 2018, 75 % of all Common Series C Units awards are subject to vesting over four fiscal years from their respective issuance date. The remaining 25 % of the units vest if and when Topco’s private equity sponsors as of the date of the 2014 Topco Acquisition realize a pre-tax internal rate of return of 20 % compounded annually with respect to the Common Series A Units of Topco held by such sponsors. To the extent the Common Series C Units vest, such units may still be forfeited as a result of termination of the employment of the applicable holders or upon a non-qualifying exit event. Certain awards vest over the remaining initial four-year term, subject to the employee’s continued employment. In addition, certain Common Series C Units were issued in connection with the Daymon Acquisition to Daymon employees, certain of which are deemed to be vested upon issuance, and certain on which vest in four installments on each of the first four anniversaries following the completion of the Daymon Acquisition, subject to such employee’s continued employment with the Company. The Limited Partnership Agreement also authorizes Topco to issue 35,000 Common Series C-2 Units to employees of the Company, which are deemed to be vested upon issuance and subject to substantially similar forfeiture provisions as the Common Series C Units, including forfeiture upon certain terminations of employment with the Company of the applicable holders or a non-qualifying exit event. A valuation, including an option pricing method allocation and Monte Carlo simulation, was used to estimate the fair value of Common Series C Units and Common Series C-2 Units. The expected price volatility is based on the average of the historical volatility of comparable public companies. The risk-free rate is based on U.S. Treasury yields in effect at the time of grant over the expected term. The Company did not use a dividend yield as it has not historically paid distributions. The following weighted average assumptions were used in determining the fair value of Common Series C Unit grants made during the years ended December 31, 2020 and 2019: Year Ended December 31, 2020 2019 Grant date fair value $ 201.25 $ 37.90 Dividend yield 0.0 % 0.0 % Expected volatility 75.3 % 41.2 % Risk-free interest rate 0.2 % 2.5 % Lack of marketability discount 30.5 % 31.3 % Expected term (years) 1.0 1.0 The following weighted average assumptions were used in determining the fair value of Common Series C-2 Unit grants made during the years ended December 31, 2020 and 2019: Year Ended December 31, 2020 2019 Grant date fair value $ 223.00 $ 284.00 Dividend yield 0.0 % 0.0 % Yield test probability 23.3 % 39.0 % Cost of equity capital 11.8 % 11.1 % Expected term (years) 1.0 2.0 Topco has the option to repurchase Common Series C Units for cash. The following table summarizes the activity in the Common Series C Units: Year Ended December 31, 2021 2020 2019 Beginning of the period 172,026 174,190 156,975 Grants — 2,900 21,953 Forfeitures ( 5,236 ) ( 5,064 ) ( 4,738 ) End of the period 166,790 172,026 174,190 The following table summarizes the activity in the Common Series C-2 Units: Year Ended December 31, 2021 2020 2019 Beginning of the period 32,275 33,400 33,525 Grants — 2,500 1,425 Forfeitures ( 2,400 ) ( 3,625 ) ( 1,550 ) End of the period 29,875 32,275 33,400 The Company classified the Merger as a vesting exit event for accounting purposes associated with the Common Series C and C-2 Units. As a result, the Company recognized non-cash compensation expenses of $ 62.7 million in connection with the Common Series C Units and $ 13.3 million in connection with the Common Series C-2 Units for the year ended December 31, 2020. As the vesting exit event was at Topco, there was no impact to the Company’s outstanding shares of Common Stock. Common Series D Units In 2014, Topco issued 30,000 time-vesting profits interests (“Common Series D Units”) to entities affiliated with one equity sponsor of Topco. Time-vesting profits interests vest on a monthly basis that began on October 1, 2014 and ended on September 1, 2019. The compensation expense associated with the issuance of such awards for non-employees is recorded by the Company as the Company receives the benefit of the services being provided by the non-employees. The Company measures the fair value of the Common Series D Units quarterly throughout the five-year vesting period and recognizes this cost ratably over the vesting period. There were no grants during the years ended December 31, 2021, 2020, and 2019. The OPM was used to estimate the Common Series D Units fair value of $ 300 as of the grant date. The expected share price volatility is based on the average of the historical volatility of comparable public companies. The risk-free rate is based on U.S. Treasury yields in effect at the time of grant over the expected term. The Company did not use a dividend yield as it has not historically paid distributions. The fair value of these units at the end of each measurement period were $ 143 , $ 644 , and $ 184 per unit as of December 31, 2021, 2020, and 2019. Since the Common Series D Units that were issued under the Limited Partnership Agreement were for interests in Topco, which is outside of the consolidated group, the value of the profits interests were marked to market at each of the Company’s reporting periods. The following assumptions were used in determining the fair value of Common Series D Units: Year Ended December 31, 2021 2020 2019 Grant date fair value $ 300.00 $ 300.00 $ 300.00 Dividend yield 0.0 % 0.0 % 0.0 % Expected volatility 39.0 % 48.0 % 44.0 % Risk-free interest rate 0.3 % 0.1 % 1.6 % Lack of marketability discount 25.0 % 23.0 % 26.0 % Expected term (years) 0.8 1.0 1.0 On December 31, 2021, there were 30,000 Common Series D Units outstanding. During the years ended December 31, 2021, 2020, and 2019, the Company recorded equity-based compensation expense of $ 15.0 million, $ 13.8 million, and $ 1.3 million, respectively, included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Stock Options In October 2020, the Company adopted the Plan, which provides for the issuance of qualified and non-qualified stock options to officers, directors, employees and other qualified persons. The Plan is administered by the board of directors of the Company or a committee appointed by the board of directors. A total of 261,324 non-qualified stock options were granted during the year ended December 31, 2021 and remained outstanding as of December 31, 2021, with a weighted average exercise price of $ 9.20 . Stock-based compensation costs related to stock options granted to employees are measured at the date of grant based on the estimated fair value of the award, net of estimated forfeitures. The Company estimates the grant date fair value, and the resulting stock-based compensation expense, using the Black-Scholes option-pricing model. The Company recognizes compensation costs for awards with service vesting conditions on an accelerated method under the graded vesting method over the requisite service period of the award, which is generally the vesting term of three years . The Black-Scholes option-pricing model requires the use of highly subjective assumptions which determine the fair value of stock-based awards. The assumptions used in the Company's option-pricing model represent management’s best estimates. These estimates are complex, involve a number of variables, uncertainties and assumptions and the application of management’s judgment, so that they are inherently subjective. If factors change and different assumptions are used, the Company's stock-based compensation expense could be materially different in the future. These assumptions are estimated as follows: Fair Value of Common Stock . Represents the publicly quoted price as the fair value of ADV common stock. Risk-Free Interest Rate . The Company based the risk-free interest rate used in the Black-Scholes option-pricing model on the implied yield available on U.S. Treasury zero-coupon issues with an equivalent remaining term of the options for each option group. Expected Term . The expected term represents the period that the stock-based awards are expected to be outstanding. Because of the limitations on the sale or transfer or the Company's common stock as a previously privately held company, the Company does not believe its historical exercise pattern for similar awards is indicative of the pattern the Company will experience as a publicly traded company. Management has consequently used the Staff Accounting Bulletin, or SAB 110, Simplified Method to calculate the expected term, which is the average of the contractual term and vesting period. The Company plans to continue to use the SAB 110 Simplified Method until the Company has sufficient trading history as a publicly traded company. Volatility . Management determined the price volatility factor based on the historical volatilities of a relevant peer group as the Company did not have a sufficient trading history of common stock. Industry peers consist of several public companies that provide similar services with comparable characteristics including enterprise value, risk profiles and position within the industry. The Company intends to continue to consistently apply this process using the same or similar public companies until a sufficient amount of historical information regarding the volatility of the Company's own common stock share price becomes available, or unless circumstances change such that the identified companies are no longer similar, in which case, more suitable companies whose share prices are publicly available would be utilized in the calculation. Dividend Yield . The expected dividend assumption is based on expectations about the Company's anticipated dividend policy. The Company currently does not expect to issue any dividends. In addition to assumptions used in the Black-Scholes option-pricing model, the Company must also estimate a forfeiture rate to calculate the stock-based compensation for the Company's awards. The Company will continue to use judgment in evaluating the assumptions related to the Company's stock-based compensation on a prospective basis. As the Company continue to accumulate additional data, the Company may have refinements to the Company's estimates, which could materially impact the Company's future stock-based compensation expense. The fair value of the employee stock options was estimated using the following assumptions for the periods presented: Year Ended December 31, 2021 Grant date fair value $ 9.20 Dividend yield 0.0 % Expected volatility 28.7 % Risk-free interest rate 1.1 % Expected term (years) 6.5 As of December 31, 2021, the Company had approximately $ 0.4 million of total unrecognized compensation expense related to stock options, net of related forfeiture estimates, which the Company expects to recognize over a weighted-average period of approximately 2 years . The intrinsic value of all outstanding options as of December 31, 2021 was zero based on the market price of the Company's common stock of $ 8.02 per share. Employee Stock Purchase Plan In October 2020, the board of directors adopted, and the stockholders subsequently approved, the 2020 Employee Stock Purchase Plan, as amended (the “ESPP”). The Board has delegated concurrent authority to administer the ESPP to the Compensation Committee under the terms of the Compensation Committee’s charter. Employees, may have to satisfy one or more of the following service requirements before participating in the ESPP, as determined by the administrator: (a) customary employment with the Company for more than 20 hours per week and more than five months per calendar year, or (b) continuous employment with the Company for a minimum period of time, not to exceed two years, prior to the first date of an offering. An employee may not be granted rights to purchase stock under the ESPP if such employee (x) immediately after the grant would own stock possessing five percent or more of the total combined voting power or value of the common stock, exceeds $ 25,000 of fair market value of such stock. Additionally, “highly compensated employees” may not be granted rights to purchase stock under the ESPP. This includes individuals with compensation above a specified level, who is an officer and/or is subject to the disclosure requirements of Section 16(a) of the Exchange Act. The administrator may approve offerings with a duration of not more than 27 months, and may specify one or more shorter purchase periods within each offering (“Offering Period”). Each offering will have one or more purchase dates on which shares of the common stock will be purchased for the employees who are participating in the offering. The administrator, in its discretion, will determine the terms of offerings under the ESPP. The ESPP permits participants to purchase shares of the common stock through payroll deductions with up to 15 % of their earnings. The purchase price of the shares will not be less than 85 % of the lower of the fair market value of the common stock on the first day of an offering or on the date of purchase. Payroll deductions shall be equal to at least one percent ( 1 %) of the participant’s compensation as of each payday of the Offering Period following the Enrollment Date, but not more than the lesser of fifteen percent ( 15 %) of the participant’s compensation as of each payday of the Offering Period following the Enrollment Date or $ 25,000 per offering period. A participant may not transfer purchase rights under the ESPP other than by will, the laws of descent and distribution or as otherwise provided under the ESPP. In the event of a specified corporate transaction, such as the merger or change in control, a successor corporation may assume, continue or substitute each outstanding purchase right. If the successor corporation does not assume, continue or substitute for the outstanding purchase rights, the offering in progress will be shortened and a new exercise date will be set. The participants’ purchase rights will be exercised on the new exercise date and such purchase rights will terminate immediately thereafter. The ESPP will remain in effect until terminated by the administrator in accordance with the terms of the ESPP. The board of directors has the authority to amend, suspend or terminate the ESPP, at any time and for any reason. Employee Benefit Plans The Company sponsors 401(k) plans for certain employees who meet specified age and length of service requirements. The 401(k) plans include a deferral feature under which employees may elect to defer a portion of their salary, subject to Internal Revenue Service limitations. The Company provides a matching contribution based on a percentage of participating employees’ salaries and contributions made. Total contributions to the plan for the years ended December 31, 2021, 2020, and 2019 were $ 12.5 million, $ 10.8 million, and $ 13.9 million, respectively.

Equity

Equity	12 Months Ended
Equity	Dec. 31, 2021
Equity [Abstract]
Equity	12. Equity Class A Common Stock —The Company is authorized to issue 3,290,000,000 shares of Class A common stock with a par value of $ 0.0001 per share. Holders of the Company’s Class A common stock are entitled to one vote for each share on each matter on which they are entitled to vote. At December 31, 2021, there were 316,963,552 shares of Class A common stock legally issued and outstanding, including 5,000,000 Performance Shares issued to Topco at the Closing, which were subject to vesting upon satisfaction of a market performance condition after the Closing. Such performance shares vested on January 15, 2021 when the market performance condition was satisfied. Topco did not have the right to vote the Performance Shares until the vesting condition for the Performance Shares was achieved. Preferred stock —The Company is authorized to issue 10,000,000 preferred stock with no par value of $0.0001 per share. At December 31, 2021 and 2020, there is no preferred stock issued or outstanding. Common stock held in treasury, at cost — On November 9, 2021, the Company announced that the board of directors authorized a new share repurchase program (the “2021 Share Repurchase Program”) pursuant to which the Company may repurchase up to $ 100 million of the Company’s Class A common stock. The 2021 Share Repurchase Program does not have an expiration date, but provides for suspension or discontinuation at any time. The 2021 Share Repurchase Program permits the repurchase of the Company’s Class A common stock on the open market and in other means from time to time. The timing and amount of any share repurchase is subject to prevailing market conditions, relevant securities laws and other considerations, and the Company is under no obligation to repurchase any specific number of shares. During the fourth quarter of 2021, the Company executed open market purchases of $ 12.6 million of the Company ’ s Class A common stock under the 2021 Share Repurchase Program. As a result of repurchases during the year ended December 31, 2021, there remains $ 87.4 million of share repurchase availability under the 2021 Share Repurchase Program as of December 31, 2021. Warrants —As of December 31, 2021, 11,244,988 public warrants were outstanding. Each whole warrant entitles the holder to purchase one whole share of the Company’s Class A common stock at an exercise price of $ 11.50 per share, subject to adjustment. Warrants may only be exercised for a whole number of shares of Class A common stock. No fractional warrants will be issued upon separation of the units and only whole warrants will trade. The warrants became exercisable 30 days after the completion of the Merger. The warrants will expire five years after the completion of the Merger, at 5:00 p.m., New York City time, or earlier upon redemption or liquidation. As of December 31, 2021, 7,333,333 private placement warrants were outstanding. The private placement warrants are identical to the public warrants, except that the private placement warrants and the Class A common stock issuable upon exercise of the private placement warrants were not transferable, assignable or salable until 30 days after the completion of the Merger, subject to certain limited exceptions. Additionally, the private placement warrants will be non-redeemable so long as they are held by the initial purchasers or such purchasers’ permitted transferees. If the private placement warrants are held by someone other than the initial stockholders or their permitted transferees, the private placement warrants will be redeemable by the Company and exercisable by such holders on the same basis as the public warrants. The Company may call the warrants for redemption: For cash: • in whole and not in part; • at a price of $ 0.01 per warrant; • upon a minimum of 30 days’ prior written notice of redemption; and • if, and only if, the last reported closing price of the common stock equals or exceeds $18.00 per share (as adjusted for share splits, share dividends, reorganizations, reclassifications, recapitalizations and the like) for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date on which the Company sends the notice of redemption to the warrant holders. For cash or Class A common stock: • in whole and not in part; • at a price of $0.10 per warrant, provided that the warrant holders will be able to exercise their warrants prior to redemption and receive that number of shares of Class A common stock to be determined by reference to a table included in the warrant agreement, based on the redemption date and the fair market value of the Class A common stock; • upon a minimum of 30 days ’ prior written notice of redemption; • if, and only if, the last reported closing price of the common stock equals or exceeds $10.00 per share (as adjusted for share splits, share dividends, reorganizations, reclassifications, recapitalizations and the like) on the trading day prior to the date on which the Company sends notice of redemption to the warrant holders; and • if, and only if, an effective registration statement covering the shares of Class A common stock issuable upon exercise of the warrants and a current prospectus relating thereto is available throughout the 30 day period after which written notice of redemption is given, or the Company has elected to require the exercise of the warrants on a “cashless” basis. If the Company calls the warrants for redemption, management will have the option to require all holders that wish to exercise the warrants to do so on a “cashless basis,” as described in the warrant agreement. The exercise price and number of Class A common stock issuable upon exercise of the warrants may be adjusted in certain circumstances including in the event of a share dividend. Additionally, in the event of a recapitalization, reorganization, merger or consolidation, the kind and amount of shares of stock or other securities or property (including cash) issuable upon exercise of the warrants may be adjusted. However, the warrants will not be adjusted for issuance of Class A common stock at a price below its exercise price. Additionally, in no event will the Company be required to net cash settle the warrants shares.

Related Party Transactions

Related Party Transactions	12 Months Ended
Related Party Transactions	Dec. 31, 2021
Related Party Transactions [Abstract]
Related Party Transactions	14. Related Party Transactions Conyers Park and the Transactions In May 2019, Conyers Park II Sponsor LLC, an affiliate of Centerview Capital Management, LLC, which was Conyer Park’s sponsor prior to the Merger (“CP Sponsor”) purchased 11,500,000 of Conyers Park’s Class B ordinary shares for an aggregate purchase price of $ 25,000 in cash, or approximately $ 0.002 per share. In June 2019, CP Sponsor transferred 25,000 shares to each of four individuals, including a current member of the board of directors of the Company. At the time of the Closing, the 11,250,000 shares of Conyers Park Class B common stock, par value $ 0.0001 per share, then held by CP Sponsor and its directors automatically converted into shares of the Company's Class A common stock. CP Sponsor also purchased 7,333,333 private placement warrants for a purchase price of $ 1.50 per whole warrant, or $ 11,000,000 in the aggregate, in private placement transactions that occurred simultaneously with the closing of the Conyers Park’s initial public offering and related over-allotment option. As a result of the Closing, each private placement warrant entitles CP Sponsor to purchase one share of the Company's Class A common stock at $ 11.50 per share. Concurrent with the execution of the Merger Agreement, Conyers Park entered into the subscription agreements with certain investors (collectively, the “Subscription Agreements”), pursuant to which, among other things, Conyers Park agreed to issue and sell in a private placement shares of Conyers Park Class A common stock for a purchase price of $ 10.00 per share. Certain of the Advantage Sponsors or their affiliates agreed to purchase an aggregate of 34,410,000 shares of Conyers Park Class A common stock. Conyers Park also entered into a stockholders agreement (the “Stockholders Agreement”) with CP Sponsor, Topco, and certain of the Advantage Sponsors and their affiliates (collectively, the “Stockholder Parties”). The Stockholders Agreement provides, among other things, that the Stockholder Parties agree to cast their votes such that the Company’s board of directors is constituted as set forth in the Stockholders Agreement and the Merger Agreement and will have certain rights to designate directors to the Company’s board of directors, in each case, on the terms and subject to the conditions therein. Additionally, Conyers Park entered into a Registration Rights Agreement with CP Sponsor, Topco, the Advantage Sponsors and their affiliates and the other parties thereto, pursuant to which the Company has agreed to register for resale certain shares of Class A common stock and other equity securities that are held by the parties thereto from time to time. Overlapping Directors Eight members of the board of directors of the Company served as the members of the board of directors of clients of the Company. Until February 2, 2020, a member of the board of directors of Topco served as a member of the board of directors for a holding company of a client. The information below details the Company's financial relationships with those clients as of and for the periods indicated: Revenues Accounts Receivable Year Ended December 31, as of December 31, (In thousands) 2021 2020 2019 2021 2020 Client 1 $ 6,230 $ 234 $ — $ — $ — Client 2 — 3,866 41,822 — — Client 3 623 1,411 1,439 190 181 All other clients 1,216 548 1,275 346 334 Total $ 8,069 $ 6,059 $ 44,536 $ 536 $ 515 From June 25, 2019 until October 28, 2020, a member of the board of the directors of Topco served as a member of the board of directors of another client of the Company. During the year ended December 31, 2020, the Company recognized revenues of $ 16.4 million from this client. Accounts receivable from this client was zero as of December 31, 2020. Investment in Unconsolidated Affiliates During the years ended December 31, 2021, 2020, and 2019, the Company recognized revenues of $ 18.1 million, $ 19.6 million, and $ 21.9 million, respectively, from the parent company of an investment in unconsolidated affiliates. Accounts receivable from this client were $ 2.4 million and $ 2.2 million as of December 31, 2021 and 2020, respectively. Long-term Debt Certain funds managed by CVC Credit Partners, which is part of the same network of companies providing investment management advisory services operating under the CVC brand as CVC Capital Partners, act as lenders under the Company’s Term Loan Facility. As of December 31, 2021, the funds managed by CVC Credit Partners held $ 6.2 million of the aggregate principal outstanding under the Term Loan Facility. Prior to the Closing of the Transactions, the funds managed by CVC Credit Partners under the Company’s Prior First Lien Credit Agreement and Prior Second Lien Credit Agreement were $ 100.2 million and $ 31.1 million, respectively, as of December 31, 2019. Loans to Karman Topco L.P. Advantage Sales & Marketing Inc., an indirect wholly-owned subsidiary of the Company, entered into loan agreements with Topco, pursuant to which Topco has borrowed various amounts totaling $ 6.0 million from Advantage Sales & Marketing Inc. to facilitate the payment to certain former associates for their equity interests in Topco. On September 1, 2020, Advantage Sales & Marketing Inc. entered into a new loan agreement with Topco consolidating all outstanding amounts under the prior agreements. Pursuant to the new loan agreement Topco borrowed $ 6.0 million at an interest rate of 0.39 % per annum. This loan matures on December 31, 2023 and is pre-payable at any time without penalty.

Restructuring Charges

Restructuring Charges	12 Months Ended
Restructuring Charges	Dec. 31, 2021
Restructuring and Related Activities [Abstract]
Restructuring Charges	15. Restructuring Charges Restructuring charges include severance plans designed to integrate and reduce costs intended to further improve efficiencies in operational activities and align cost structures consistent with revenue levels associated with business changes. In response to the COVID-19 pandemic, the Company commenced a plan during the year ended December 31, 2020 involving terminating certain employees, particularly with respect to COVID-19 impacted operations. The Company recorded severance expenses of $ 1.0 million, $ 4.6 million, and $ 2.3 million included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss) for the years ended December 31, 2021, 2020, and 2019, respectively. As of December 31, 2021 and 2020, $ 0.3 million and $ 1.3 million of the Company’s restructuring charges were included in “Other accrued expenses” in the Consolidated Balance Sheets, respectively. The following table summarizes the Company’s restructuring activity: Severance Facilities and Total (in thousands) Balance at January 1, 2019 $ 3,450 $ 2,654 $ 6,104 Charges 2,271 3,114 5,385 Payments/utilization ( 4,398 ) ( 4,476 ) ( 8,874 ) Balance at December 31, 2019 1,323 1,292 2,615 Charges 4,601 755 5,356 Payments/utilization ( 5,380 ) ( 1,292 ) ( 6,672 ) Balance at December 31, 2020 544 755 1,299 Charges 1,004 180 1,184 Payments/utilization ( 1,422 ) ( 755 ) ( 2,177 ) Balance at December 31, 2021 $ 126 $ 180 $ 306 The following table summarizes the Company’s restructuring charges by segment: Year Ended December 31, (in thousands) 2021 2020 2019 Sales $ 1,140 $ 2,451 $ 2,928 Marketing 44 2,905 2,457 Total restructuring charges $ 1,184 $ 5,356 $ 5,385 Total restructuring charges represents the total charges by segments for the years ended December 31, 2021, 2020, and 2019, respectively.

Income Tax

Income Tax	12 Months Ended
Income Tax	Dec. 31, 2021
Income Tax Disclosure [Abstract]
Income Tax Disclosure [Text Block]	16. Income Taxes The provision for (benefit from) income taxes is as follows: Year Ended December 31, 2021 2020 2019 (in thousands) Current tax expense (benefit) Federal $ 22,085 $ ( 9,106 ) $ 45,874 State 7,667 4,710 11,311 Foreign 13,877 13,422 12,231 Total current tax expense 43,629 9,026 69,416 (Benefit) deferred tax expense Federal ( 16,007 ) ( 6,501 ) ( 53,314 ) State 5,827 868 ( 11,055 ) Foreign 168 ( 8,724 ) ( 3,694 ) Total deferred tax benefit ( 10,012 ) ( 14,357 ) ( 68,063 ) Total provision for (benefit from) income taxes $ 33,617 $ ( 5,331 ) $ 1,353 A reconciliation of the provision for (benefit from) income taxes based on the federal statutory income tax rate attributable to the Company’s effective income tax rate is as follows: Year Ended December 31, 2021 2020 2019 Statutory U.S. rate 21.0 % 21.0 % 21.0 % State tax, net of federal tax benefit 11.7 % ( 2.4 )% ( 1.1 )% Foreign tax, net of federal tax benefit 5.3 % 1.1 % ( 17.4 )% Global intangible low taxed income — — ( 8.3 )% Transaction expenses 0.4 % ( 0.1 )% ( 5.4 )% Disallowed executive compensation 2.3 % ( 3.2 )% — Equity-based compensation ( 2.4 )% ( 10.4 )% ( 1.5 )% Meals and entertainment 1.6 % ( 0.7 )% ( 11.1 )% Contingent consideration fair value adjustment ( 1.8 )% ( 1.3 )% 7.1 % Fair value of warrant liability 0.2 % ( 1.6 )% — Non-deductible expenses 0.8 % ( 0.3 )% ( 4.6 )% Return to provision on permanent differences 0.2 % 0.1 % 8.2 % Work opportunity tax credit ( 2.5 )% 0.4 % 3.3 % Research and development credit ( 0.5 )% 0.3 % 4.0 % Other 0.6 % 0.1 % ( 1.6 )% Effective tax rate 36.9 % 3.0 % ( 7.4 )% The geographic components of income (loss) before income taxes are as follows: Year Ended December 31, 2021 2020 2019 (in thousands) U.S. sources $ 65,202 $ ( 203,526 ) $ ( 32,893 ) Non-U.S. sources 25,964 23,125 14,490 Income (loss) before income taxes $ 91,166 $ ( 180,401 ) $ ( 18,403 ) Net deferred tax liabilities consist of the following: December 31, (in thousands) 2021 2020 Deferred tax assets Accrued liabilities $ 78,711 $ 77,599 Interest expense 37,335 20,851 Net operating losses 10,193 10,557 Right-of-use liabilities 9,790 11,996 Transaction expenses 8,192 8,643 Contingent liabilities 7,768 2,460 Social security tax deferral 6,382 12,656 Insurance reserves 2,138 2,262 Acquired intangibles, including goodwill 1,182 2,205 Debt issuance costs — 6,422 Other 4,534 5,160 Total deferred tax assets 166,225 160,811 Deferred tax liabilities Acquired intangibles including goodwill 608,316 621,562 Debt issuance costs 9,629 — Right-of-use assets 6,218 7,890 Restructuring expenses 4,788 4,977 Depreciation 2,968 2,464 Other 9,816 6,266 Total deferred tax liabilities 641,735 643,159 Less: deferred income tax asset valuation allowances ( 6,853 ) ( 6,706 ) Net deferred tax liabilities $ 482,363 $ 489,054 December 31, (in thousands) 2021 2020 Reported as: Noncurrent deferred tax asset $ 802 $ 2,188 Noncurrent deferred tax liabilities 483,165 491,242 Net deferred tax liabilities $ 482,363 $ 489,054 The Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) that was signed into law on March 27, 2020 allows employers to defer payment of a portion of payroll taxes otherwise due on wages paid between the enactment date and December 31, 2020 and remit the deferred payroll taxes in equal amounts on December 31, 2021 and December 31, 2022. Under this provision of the CARES Act, the Company has recorded the tax impact of $ 6.4 million and $ 12.6 million as a deferred tax asset as of December 31, 2021 and 2020. The Company held cash and cash equivalents in foreign subsidiaries of $ 86.2 million and $ 87.7 million as of December 31, 2021 and 2020, respectively. As of December 31, 2021, and 2020, the undistributed earnings of the Company’s foreign subsidiaries are $ 164.1 million and $ 134.6 million, respectively. The Company has not recorded a deferred tax liability related to undistributed earnings of its foreign subsidiaries as of December 31, 2021, except for a $ 2.5 million of deferred tax liability recorded as of December 31, 2021 for unremitted earnings in Canada with respect to which the Company no longer has an indefinite reinvestment assertion. Taxes have not been provided on the remaining $ 101.1 million of undistributed foreign earnings. The incremental tax liability associated with these earnings is expected to be immaterial. The Company evaluates its deferred tax assets, including a determination of whether a valuation allowance is necessary, based upon its ability to utilize the assets using a more likely than not analysis. Deferred tax assets are only recorded to the extent that they are realizable based upon past and future income. As a result of the evaluation, the Company established a valuation allowance of $ 6.9 million, $ 6.7 million, and $5.6 million on its foreign affiliates’ deferred tax assets as of December 31, 2021, 2020 and 2019, respectively. As of December 31, 2021, the Company had $ 5.6 million of United States Federal Net Operating Losses (“NOL”), $ 17.8 million state NOLs, and $ 29.4 million foreign NOLs. The change of ownership provisions of the Tax Reform Act of 1986 may limit utilization of a portion of The Company’s domestic NOLs to future periods. The United States Federal NOLs expire between 2036 and 2037, $13.8 million of the state NOLs expire between 2023 and 2040 and the remaining $4.0 million of the state NOLs carry forward indefinitely. Foreign NOLs of $8.6 million expire between 2024 and 2032 and the remaining $20.8 million of the foreign NOLs carry forward indefinitely.

Segments and Geographic Informa

Segments and Geographic Information	12 Months Ended
Segments and Geographic Information	Dec. 31, 2021
Segment Reporting [Abstract]
Segments and Geographic Information	17. Segments and Geographic Information The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (the chief executive officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retail partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating income. (in thousands) Sales Marketing Total Year Ended December 31, 2021 Revenues $ 2,323,884 $ 1,278,414 $ 3,602,298 Depreciation and amortization $ 170,076 $ 69,965 $ 240,041 Operating income $ 182,529 $ 47,519 $ 230,048 Year Ended December 31, 2020 Revenues $ 2,060,593 $ 1,095,078 $ 3,155,671 Depreciation and amortization $ 171,569 $ 67,029 $ 238,598 Operating income $ 63,305 $ 3,701 $ 67,006 Year Ended December 31, 2019 Revenues $ 1,954,705 $ 1,830,358 $ 3,785,063 Depreciation and amortization $ 161,563 $ 71,010 $ 232,573 Operating income $ 127,961 $ 85,713 $ 213,674 Revenues and long-lived assets by services provided in geographic region are as follows: Year Ended December 31, (in thousands) 2021 2020 2019 Revenues North America $ 3,153,768 $ 2,792,238 $ 3,324,019 International 448,530 363,433 461,044 Total revenues $ 3,602,298 $ 3,155,671 $ 3,785,063 December 31, (in thousands) 2021 2020 Long-Lived Assets North America $ 53,284 $ 72,722 International 10,412 7,294 Total long-lived assets $ 63,696 $ 80,016 North American revenues were primarily services provided in the U.S. representing revenues of $ 3.0 billion, $ 2.7 billion, and $ 3.1 billion during the years ended December 31, 2021, 2020, and 2019, respectively. The classification “International” primarily includes the Company’s operation in the U.K., Germany, the Netherlands and Japan.

Redeemable Noncontrolling Inter

Redeemable Noncontrolling Interest	12 Months Ended
Redeemable Noncontrolling Interest	Dec. 31, 2021
Noncontrolling Interest [Abstract]
Redeemable Noncontrolling Interest	18. Redeemable Noncontrolling Interest The Company is party to a put and call option agreement with respect to the common securities that represent the remaining noncontrolling interest from a majority-owned subsidiary, which was established through a majority-owned international joint venture during the year ended December 31, 2021. The put and call option agreement representing 20 % of the total outstanding noncontrolling equity interest of that subsidiary may be exercised at the discretion of the noncontrolling interest holder by providing written notice to the Company beginning in 2026 and expiring in 2028 . The redemption value of the put and call option agreement is based on a multiple of the majority-owned subsidiary’s earnings before interest, taxes, depreciation and amortization subject to certain adjustments. The noncontrolling interest is subject to a put option that is outside of the Company’s control, and is presented as redeemable non-controlling interest in the temporary equity section of the Consolidated Balance Sheets. The Company recorded its redeemable noncontrolling interest at fair value on the date of the related business combination transaction and recognizes changes in the redemption value at the end of each reporting period. The carrying value of the redeemable noncontrolling interest was $ 1.9 million as of December 31, 2021. (in thousands) December 31, 2021 Beginning Balance $ — Fair value at acquisition 1,804 Net loss attributable to redeemable noncontrolling interests 91 Foreign currency translation adjustment ( 2 ) Ending Balance $ 1,893

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
Commitments and Contingencies	Dec. 31, 2021
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies Disclosure [Text Block]	19. Commitments and Contingencies Litigation The Company is involved in various legal matters that arise in the ordinary course of its business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages, or penalties. The Company has accrued amounts in connection with certain legal matters, including with respect to certain of the matters described below. There can be no assurance, however, that these accruals will be sufficient to cover such matters or other legal matters or that such matters or other legal matters will not materially or adversely affect the Company’s financial position, liquidity, or results of operations. Employment Matters The Company has also been involved in various litigation, including purported class or representative actions with respect to matters arising under the California Labor Code and Private Attorneys General Act. The Company has retained outside counsel to represent it in these matters and is vigorously defending its interests. Legal Matters Related to Take 5 USAO and FBI Voluntary Disclosure and Investigation Related to Take 5 The Company voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5, a line of business that the Company closed in July 2019. The Company intends to cooperate in this and any other governmental investigations that may arise in connection with the Take 5 Matter. At this time, the Company cannot predict the ultimate outcome of any investigation related to the Take 5 Matter and is unable to estimate the potential impact such an investigation may have on the Company. Arbitration Proceedings Related to Take 5 In August 2019, as a result of the Take 5 Matter, the Company provided a written indemnification claim notice to the sellers of Take 5 (the “Take 5 Sellers”) seeking monetary damages (including interest, fees and costs) based on allegations of breach of the asset purchase agreement (the “Take 5 APA”), as well as fraud. In September 2019, the Take 5 Sellers initiated arbitration proceedings against the Company, alleging breach of the Take 5 APA as a result of the Company’s decision to terminate the operations of the Take 5 business, and seeking monetary damages equal to all unpaid earn-out payments under the Take 5 APA (plus interest, fees and costs). In 2020, the Take 5 sellers amended their statement of claim to allege defamation, relating to statements the Company made to customers in connection with terminating the operations of the Take 5 business, and seeking monetary damages for the alleged injury to their reputation. The Company filed its response to the Take 5 Sellers’ claims, and asserted indemnification, fraud and other claims against the Take 5 Sellers as counterclaims and cross-claims in the arbitration proceedings. The Company is currently unable to estimate the potential impact related to these arbitration proceedings, but the Company has retained outside counsel to represent the Company in these matters and intends to vigorously pursue the Company’s interests. The arbitration hearing for this matter commenced in the first quarter of 2022; however, the Company does not know when the hearing will be concluded and when the Company will receive a decision from the arbitrator. Other Legal Matters Related to Take 5 The Take 5 Matter may result in additional litigation against the Company, including lawsuits from clients, or governmental investigations, which may expose the Company to potential liability in excess of the amounts being offered by the Company as refunds to Take 5 clients. The Company is currently unable to determine the amount of any potential liability, costs or expenses (above the amounts already being offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on the Company’s financial position, liquidity, or results of operations. Although the Company has insurance covering certain liabilities, the Company cannot assure that the insurance will be sufficient to cover any potential liability or expenses associated with the Take 5 Matter. In May 2020, the Company received $ 7.7 million from its representation warranty and indemnity policy related to the Take 5 acquisition for claims related to the Take 5 Matter, the maximum aggregate recovery under the policy. Surety Bonds In the ordinary course of business, the Company is required to provide financial commitments in the form of surety bonds to third parties as a guarantee of its performance on and its compliance with certain obligations. If the Company were to fail to perform or comply with these obligations, any draws upon surety bonds issued on its behalf would then trigger the Company’s payment obligation to the surety bond issuer. The Company has outstanding surety bonds issued for its benefit of $ 10.0 million and $ 7.5 million as of December 31, 2021, and 2020, respectively.

SCHEDULE I - CONDENSED PARENT O

SCHEDULE I - CONDENSED PARENT ONLY FINANCIAL INFORMATION OF ADVANTAGE SOLUTIONS INC.	12 Months Ended
	Dec. 31, 2021
Condensed Financial Information Disclosure [Abstract]
SCHEDULE I - CONDENSED REGISTRANT ONLY FINANCIAL INFORMATION OF ADVANTAGE SOLUTIONS INC.	SCHEDULE I ADVANTAGE SOLUTIONS INC. CONDENSED REGISTRANT ONLY FINANCIAL INFORMATION CONDENSED BALANCE SHEETS December 31, (in thousands) 2021 2020 ASSETS Investment in subsidiaries $ 2,505,506 $ 2,443,069 Total assets $ 2,505,506 $ 2,443,069 LIABILITIES AND STOCKHOLDERS' EQUITY Warrant liability $ 22,189 $ 21,234 Total liability 22,189 21,234 Equity attributable to stockholders of Advantage Solutions Inc. Common stock $ 0.0001 par value, 3,290,000,000 shares authorized; 316,963,552 and 318,425,182 shares issued and outstanding as of 32 32 Additional paid-in capital 3,373,278 3,348,546 Accumulated deficit ( 866,607 ) ( 921,101 ) Loans to Karman Topco L.P. ( 6,340 ) ( 6,316 ) Accumulated other comprehensive (loss) income ( 4,479 ) 674 Common stock in treasury, at cost; 1,610,014 shares as of December 31, 2021 ( 12,567 ) — Total equity attributable to stockholders of Advantage Solutions Inc. 2,483,317 2,421,835 Equity attributable to noncontrolling interest — — Total stockholders’ equity 2,483,317 2,421,835 Total liabilities and stockholders’ equity $ 2,505,506 $ 2,443,069 See Notes to Condensed Registrant Only Financial Statements SCHEDULE I ADVANTAGE SOLUTIONS INC. CON DENSED REGISTRANT ONLY FINANCIAL INFORMATION CONDENSED STATEMENTS OF OPERATIONS Year Ended December 31, (in thousands) 2021 2020 2019 Revenues $ — $ — $ — Cost of revenues — — — Selling, general, and administrative expenses — — — Recovery from Take 5 — — — Depreciation and amortization — — — Total expenses — — — Operating income — — — Other expenses: Change in fair value of warrant liability 955 13,363 — Interest expense, net — — — Total other expenses 955 13,363 — Loss before income taxes and equity in net income of subsidiaries ( 955 ) ( 13,363 ) — Provision for income taxes — — — Net loss before equity in net income of subsidiaries ( 955 ) ( 13,363 ) — Equity in net income (loss) of subsidiaries 55,449 ( 162,443 ) ( 21,172 ) Net income (loss) attributable to subsidiaries 54,494 ( 175,806 ) ( 21,172 ) Other comprehensive (loss) income, net of tax equity in ( 5,152 ) 8,827 5,497 Total comprehensive income (loss) $ 49,342 $ ( 166,979 ) $ ( 15,675 ) See Notes to Condensed Registrant Only Financial Statements ADVANTAGE SOLUTIONS INC. CONDENSED REGISTRANT ONLY FINANCIAL INFORMATION NOTES TO THE CONDENSED REGISTRANT ONLY FINANCIAL STATEMENTS 1. Basis of Presentation In the registrant company only financial statements, Advantage Solutions Inc.’s (the “Registrant”) investment in subsidiaries is stated at cost plus equity in undistributed earnings of the subsidiaries during the years ended December 31, 2021 and 2020. The accompanying condensed registrant company financial statements have been prepared in accordance with Rule 12-04, Schedule 1 of Regulation S-X. A condensed statement of cash flows was not presented because Registrant’s operating activities have no cash impact and there were no investing or financing cash flow activities during the years ended December 31, 2021, 2020, and 2019. This information should be read in conjunction with the accompanying Consolidated Financial Statements. 2. Debt Restrictions Pursuant to the terms of the Senior Secured Credit Facilities and the Notes discussed in Note 7, Debt , of the Notes to the Consolidated Financial Statements, the Registrant’s subsidiaries have restrictions on their ability to pay dividends or make intercompany loans and advances to the Registrant. Since the restricted net assets of the Registrant’s subsidiaries exceed 25 % of the consolidated net assets of the Registrant and its subsidiaries, the accompanying condensed registrant company financial statements have been prepared in accordance with Rule 12-04, Schedule 1 of Regulation S-X. Advantage Sales & Marketing Inc., an indirect wholly-owned subsidiary of the Company (the “Borrower”) has obligations under the Term Loan Facility that are guaranteed by Karman Intermediate Corp. (“Holdings”) and all of the Borrower’s direct and indirect wholly owned material U.S. subsidiaries (subject to certain permitted exceptions) and Canadian subsidiaries (subject to certain permitted exceptions, including exceptions based on immateriality thresholders of aggregate assets and revenues of Canadian subsidiaries) (the “Guarantors”). The Term Loan Facility is secured by a lien on substantially all of Holdings’, the Borrower’s and the Guarantors’ assets (subject to certain permitted exceptions). The Term Loan Facility has a first- priority lien on the fixed asset collateral (equal in priority with the liens securing the Notes) and a second-priority lien on the current asset collateral (second in priority to the liens securing the Revolving Credit Facility), in each case, subject to other permitted liens. The Borrower will be required to prepay the Term Loan Facility with 100 % of the net cash proceeds of certain asset sales (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios) and subject to certain reinvestment rights, 100 % of the net cash proceeds of certain debt issuances and 50 % of excess cash flow (such percentage subject to reduction based on the achievement of specific first lien net leverage ratios). The Term Loan Facility contains certain customary negative covenants, including, but not limited to, restrictions on the ability of Holdings and that of its restricted subsidiaries to merge and consolidate with other companies, incur indebtedness, grant liens or security interests on assets, pay dividends or make other restricted payments, sell or otherwise transfer assets or enter into transactions with affiliates. The Term Loan Facility provides that, upon the occurrence of certain events of default, the Company’s obligations thereunder may be accelerated. Such events of default will include payment defaults to the lenders thereunder, material inaccuracies of representations and warranties, covenant defaults, cross-defaults to other material indebtedness, voluntary and involuntary bankruptcy, insolvency, corporate arrangement, winding-up, liquidation or similar proceedings, material money judgments, change of control and other customary events of default.

Organization and Significant _2

Organization and Significant Accounting Policies (Policies)	12 Months Ended
Organization and Significant Accounting Policies (Policies)	Dec. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation and Principles of Consolidation	Basis of Presentation and Principles of Consolidation The consolidated financial statements include the accounts of the Company and its controlled subsidiaries and have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). The financial information set forth herein reflects: (a) the consolidated statements of operations and comprehensive income (loss), stockholders’ equity, and cash flows for the years ended December 31, 2021, 2020, and 2019 and (b) the consolidated balance sheets as of December 31, 2021 and 2020. The consolidated financial statements for the years ended December 31, 2021, 2020, and 2019 reflect Topco’s basis in the assets and liabilities of the Company, as a result of the 2014 Topco Acquisition. The Company’s share in the earnings or losses for its investments in affiliates is reflected in “Investments in unconsolidated affiliates” and “Cost of revenues” in the Consolidated Balance Sheets and Consolidated Statements of Operations and Comprehensive Income (Loss), respectively. All intercompany balances and transactions have been eliminated upon consolidation. Certain prior period balances have been reclassified to conform to the current financial statement presentation. These reclassifications had no impact on previously reported result of operations or stockholders’ equity.
Use of Estimates	Use of Estimates The preparation of the Company’s consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from such estimates. The most significant estimates include revenues, workers’ compensation and employee medical claim reserves, fair value of contingent consideration, leases, income taxes, equity-based compensation, derivative instruments and fair value considerations in applying purchase accounting and assessing goodwill and other asset impairments.
Foreign Currency	Foreign Currency The Company’s reporting currency is U.S. dollars as that is the currency of the primary economic environment in which the Company operates. The Company translates the assets and liabilities of its non-U.S. dollar functional currency subsidiaries into U.S. dollars using exchange rates in effect at the end of each period. Revenues and expenses for these subsidiaries are translated using rates that approximate those in effect during the period. Gains and losses from these translations are included in “Accumulated other comprehensive income (loss)” in the Consolidated Statements of Stockholders’ Equity. Transactions in foreign currencies other than the entities’ functional currency are converted using the rate of exchange at the date of transaction. The gains or losses arising from the revaluation of foreign currency transactions to functional currency are included in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Unrealized foreign currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature ( i . e ., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive income (loss) in stockholders’ equity. The Company reports gains and losses from foreign exchange rate changes related to intercompany receivables and payables that are of a long-term investment nature, in “Other comprehensive income (loss)” in the Consolidated Statements of Operations and Comprehensive Income (Loss). These items represented a net gain of $ 1.0 million, a loss of $ 2.1 million, and a loss of $ 2.9 million during the fiscal years ended December 31, 2021, 2020, and 2019, respectively.
Cash and Cash Equivalents	Cash and Cash Equivalents Cash and cash equivalents include cash on hand and highly liquid investments having an original maturity of three months or less. The Company’s investments consist primarily of U.S. Treasury securities. The Company’s investments are carried at cost, which approximates fair value. The Company has restricted cash related to funds received from clients that will be disbursed at the direction of those clients. Corresponding liabilities have been recorded in “Other accrued expenses” in the Consolidated Balance Sheets. The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the Company’s consolidated balance sheets that sum to the total of the same such amounts shown in the Company’s Consolidated Statements of Cash Flows: December 31, 2021 2020 2019 (in thousands) Cash and cash equivalents $ 164,622 $ 204,301 $ 184,224 Restricted cash 16,015 15,665 14,801 Total cash, cash equivalents and restricted cash $ 180,637 $ 219,966 $ 199,025
Accounts Receivable and Expected Credit Losses	Accounts Receivable and Expected Credit Losses Accounts receivable consist of amounts due from clients for services provided in normal business activities and are recorded at invoiced amounts. The Company measures expected credit losses against certain billed receivables based upon the latest information regarding whether invoices are ultimately collectible. Assessing the collectability of client receivables requires management judgment. The Company determines its expected credit losses by specifically analyzing individual accounts receivable, historical bad debts, client credit-worthiness, current economic conditions, and accounts receivable aging trends. Valuation reserves are periodically re-evaluated and adjusted as more information about the ultimate collectability of accounts receivable becomes available. Upon determination that a receivable is uncollectible, the receivable balance and any associated reserve is written off. The Company’s expected credit losses were not material for the years ended December 31, 2021, 2020 and 2019.
Concentration of Credit Risk	Concentration of Credit Risk Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of accounts receivable and cash balances at various financial institutions. The Company maintains cash balances in accounts at various financial institutions. At times such cash balances may exceed federally insured limits. The Company has not experienced any losses in such accounts.
Derivatives	Derivatives The Company uses derivative financial instruments to hedge interest rate and foreign exchange risk. Derivative instruments, used to hedge interest rates, consist of interest rate swaps and interest rate caps. Interest rate swap contracts involve the exchange of floating rate interest payment obligations for fixed interest rate payments without the exchange of the underlying principal amounts. Interest rate cap contracts limit the floating interest rate exposure to the indicative rate in the agreement. Derivatives are initially recognized at fair value on the date a contract is entered into and are subsequently re-measured at fair value. The fair values of derivatives are measured using observable market prices or, where market prices are not available, by using discounted expected future cash flows at prevailing interest and exchange rates. The Company does not designate these derivatives as hedges for accounting purposes, and as a result, all changes in the fair value of derivatives, used to hedge interest rates and foreign exchange risk, are recorded in “Interest expense” and in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss), respectively. These arrangements contain an element of risk in that the counterparties may be unable to meet the terms of such arrangements. In the event the counterparties are unable to fulfill their related obligations, the Company could potentially incur significant additional costs by replacing the positions at then current market rates. The Company manages its risk of exposure by limiting counterparties to those banks and institutions deemed appropriate by management.
Property and Equipment	Property and Equipment Property and equipment are stated at cost, and the balances are presented net of accumulated depreciation. Depreciation expense is calculated using the straight-line method over the estimated useful lives of the assets. The following table provides the range of estimated useful lives used for each asset type: Leasehold improvements 3 — 10 years Furniture and fixtures 3 — 7 years Computer hardware and other equipment 3 — 5 years Software 3 — 5 years The Company capitalizes certain direct costs associated with the development and purchase of internal-use software within property and equipment. Capitalized costs are amortized on a straight-line basis over the estimated useful lives of the software, generally not exceeding five years . Leasehold improvements are amortized on a straight-line basis over the shorter of their respective lease terms or their respective estimated useful lives. The cost and accumulated depreciation of assets sold or otherwise disposed of are removed from the Consolidated Balance Sheets and the resulting gain or loss is reflected in the “Cost of revenues” and “Selling, general, administrative expenses” within the Consolidated Statements of Operations and Comprehensive Income (Loss), depending on the nature of the assets. Expenditures for maintenance and repairs are expensed as incurred, whereas expenditures for improvements and replacements are capitalized.
Equity Method Investments	Equity Method Investments Investments in companies in which the Company exercises significant influence over the operating and financial policies of the investee and are not required to be consolidated are accounted for using the equity method. The Company’s proportionate share of the net income or loss of equity method investments is included in the results of operations and any dividends received reduce the carrying value of the investment. The excess of the cost of the Company’s investment over its proportionate share of the fair value of the net assets of the investee at the acquisition date is recognized as goodwill and included in the carrying amount of the investment. Goodwill in the equity method investments is not amortized. Gains and losses from changes in the Company’s ownership interests are recorded in results of operations until control is achieved. In instances in which a change in the Company’s ownership interest results in obtaining control, the existing carrying value of the investment is remeasured to the acquisition date fair value and any gain or loss is recognized in the Consolidated Statements of Operations and Comprehensive Income (Loss). Distributions received from unconsolidated entities that represent returns on the investor’s investment are reported as cash flows from operating activities in the Company’s Consolidated Statements of Cash Flows. Cash distributions from unconsolidated entities that represent returns of the Company’s investment are reported as cash flows from investing activities.
Business Combinations	Business Combinations The Company accounts for business combinations using the acquisition method. Under this method, the purchase price of an acquisition is allocated to the underlying assets acquired and liabilities assumed based upon their estimated fair values at the date of acquisition. To the extent the purchase price exceeds the fair value of the net identifiable tangible and intangible assets acquired and liabilities assumed, such excess is allocated to goodwill. Factors giving rise to goodwill generally include assembled workforce, geographic presence, expertise, and synergies that are anticipated as a result of the business combination, including enhanced product and service offerings. The Company determines the estimated fair values after review and consideration of relevant information, including discounted cash flows, quoted market prices and estimates made by management. The Company adjusts the preliminary purchase price allocation, as necessary, during the measurement period of up to one year after the acquisition closing date as the Company obtains more information as to facts and circumstances existing at the acquisition date impacting asset valuations and liabilities assumed. Goodwill acquired in business combinations is assigned to the reporting unit expected to benefit from the combination as of the acquisition date. Acquisition-related costs are recognized separately from the acquisition and are expensed as incurred.
Goodwill and Indefinite Lived Intangible Assets	Goodwill and Indefinite Lived Intangible Assets Goodwill represents the excess of the purchase price over the fair value of the net identifiable tangible and intangible assets acquired in an acquisition. The Company tests for impairment of goodwill at the reporting unit level. The Company generally combines reporting units, which are a component of an operating segment when they have similar economic characteristics, nature of services, types of client, distribution methods and regulatory environment. The Company has two reporting units, sales and marketing, which are also the Company’s operating segments. The Company tests its goodwill for impairment at the beginning of the fourth quarter of a given fiscal year and whenever events or changes in circumstances indicate that the carrying value of a reporting unit may exceed its fair value. The Company has the option to perform a qualitative assessment of whether it is more likely than not that a reporting unit’s fair value is less than its carrying value before performing a quantitative impairment test. If the qualitative assessment indicates it is not more likely than not that the fair value of a reporting unit, as determined applying the quantitative impairment test described below, is less than the carrying amount, then there is no need to perform the quantitative impairment test. Upon performing the quantitative impairment test, if the fair value of the reporting unit is less than its carrying amount, goodwill is impaired and the excess of the reporting unit’s carrying value over the fair value is recognized as an impairment loss; however, the loss recognized would not exceed the total amount of goodwill allocated to that reporting unit. The Company’s annual goodwill impairment assessment for the year ended December 31, 2021 was performed as of October 1, 2021. The Company utilizes a combination of income and market approaches to estimate the fair value of its reporting units. The income approach utilizes estimates of discounted cash flows of the reporting units, which requires assumptions for the reporting units’ revenue growth rates, EBITDA margins, terminal growth rates, and discount rates all of which require significant management judgment. The market approach applies market multiples derived from the historical earnings data of selected guideline publicly-traded companies to the Company’s reporting units’ businesses to yield a second assumed value of each reporting unit, which requires significant management judgment. The guideline companies are first screened by industry group and then further narrowed based on the reporting units’ business descriptions, markets served, competitors, EBITDA margins, and revenue size. Market multiples are then selected from within the range of these guideline companies multiples based on the subject reporting unit. These assumptions are based on significant inputs not observable in the market and thus represent Level 3 measurements within the fair value hierarchy (described in “Fair Value Measurements,” below). The Company based its fair value estimates on assumptions it believes to be reasonable but which are unpredictable and inherently uncertain. A change in these underlying assumptions would cause a change in the results of the tests and, as such, could cause fair value to be less than the carrying amounts and result in an impairment of goodwill in the future. Additionally, if actual results are not consistent with the estimates and assumptions or if there are significant changes to the Company’s planned strategy, it may cause fair value to be less than the carrying amounts and result in an impairment of goodwill in the future. The Company compares a weighted average of the output from the income and market approaches to the carrying value of each reporting unit. The Company also compares the aggregate estimated fair value of its reporting units to the estimated value of its total invested capital on a marketable basis. Based on the results of the Company’s quantitative impairment test performed for its reporting units, the Company determined that its goodwill is not impaired for the year ended December 31, 2021. The fair values of the reporting units significantly exceeded their carrying values, which the Company defines as greater than 20% . The Company determined that no additional triggering events occurred that required the Company to perform an interim goodwill impairment test as of December 31, 2021. In performing the quantitative impairment test for the year ended December 31, 2020 and 2019, the Company had also determined that its goodwill was not impaired. The fair value of the sales reporting unit exceeded its carrying value by 8.3 % and 3.5 %, respectively. The fair value of the marketing reporting unit significantly exceeded its carrying value. The Company determined that no additional triggering events occurred that required the Company to perform an interim goodwill impairment test as of December 31, 2020 and 2019. Accordingly, no impairment related to the Company’s goodwill was recorded for the year ended December 31, 2020 and 2019. The Company’s indefinite-lived intangible assets are its sales and marketing trade names. Intangible assets with indefinite useful lives are not amortized but tested annually, at the beginning of the fourth quarter, for impairment or more often if events occur or circumstances change that would create a triggering event. The Company has the option to perform a qualitative assessment of whether it is more likely than not that the indefinite-lived intangible asset’s fair value is less than its carrying value before performing a quantitative impairment test. The Company tests its indefinite-lived intangible assets for impairment using a relief from royalty method by comparing the estimated fair values of the indefinite-lived intangible assets with the carrying values. The estimates used in the determination of fair value are subjective in nature and involve the use of significant assumptions. These estimates and assumptions include revenue growth rates, terminal growth rates, discount rates and royalty rates, all of which require significant management judgment. The assumptions are based on significant inputs not observable in the market and thus represent Level 3 measurements within the fair value hierarchy. The Company based its fair value estimates on assumptions it believes to be reasonable, but which are unpredictable and inherently uncertain. Actual future results may differ from the estimates. In connection with the Company’s annual quantitative impairment test as of October 1, 2021, 2020 and 2019, the Company concluded that its indefinite-lived intangible assets were not impaired for the years ended December 31, 2021, 2020 and 2019. The fair value of the indefinite-lived intangible assets related to sales trade names significantly exceeded its carrying value for the year ended December 31, 2021, and exceeded its carrying value by 13.3 % and 8.3 % for the years ended December 31, 2020 and 2019, respectively. The fair value of the indefinite-lived intangible assets related to marketing trade names significantly exceeded its carrying value for the year ended December 31, 2021, and exceeded its carrying value by 8.4 % and 10.0 % for the years ended December 31, 2020 and 2019, respectively. The Company determined that no additional triggering events occurred that required the Company to perform an interim impairment test of its indefinite-lived intangible assets as of December 31, 2021, 2020, and 2019. Accordingly, no impairment related to the Company’s intangible assets was recorded for the years ended December 31, 2021, 2020, and 2019.
Long-Lived Assets	Long-Lived Assets Long-lived assets to be held and used, including finite-lived intangible assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be fully recoverable. These events or changes in circumstances may include a significant deterioration of operating results, changes in business plans, or changes in anticipated future cash flows. If an impairment indicator is present, the Company evaluates recoverability by a comparison of the carrying amount of the assets to future undiscounted net cash flows expected to be generated by the assets. If the assets are impaired, the impairment recognized is measured as the amount by which the carrying amount exceeds the fair value of the assets. Fair value is generally determined by estimates of discounted cash flows. The discount rate used in any estimate of discounted cash flows would be the rate required for a similar investment of like risk. No impairment related to the Company’s long-lived assets was recorded during the years ended December 31, 2021, 2020, and 2019. As the Company assesses impairment of long-lived assets at the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities, the Company has determined that the asset group for impairment testing is comprised of the assets and liabilities of the Company’s operating segments. The Company has identified client relationships as the primary asset because it is the principal asset from which the components derive their cash flow generating capacity.
Contingent Consideration	Contingent Consideration Certain of the Company’s acquisition and sale agreements include contingent consideration arrangements, which are generally based on the achievement of future financial performance. If it is determined the contingent consideration arrangements are not compensatory, the fair values of these contingent consideration arrangements are included as part of the purchase price of the acquisitions or divestitures on their respective transaction dates. For each transaction, the Company estimates the fair value of contingent consideration payments as part of the initial purchase price and records the estimated fair value of contingent consideration related to proceeds from divestitures as an asset in “Other Assets” or related to purchases of businesses as a liability in “Other accrued expenses” or “Other long-term liabilities” in the Consolidated Balance Sheets. The Company reviews and assesses the estimated fair value of contingent consideration on a quarterly basis, and the updated fair value could differ materially from these initial estimates. Changes in the estimated fair value of contingent consideration liabilities related to the time component of the present value calculation are reported in “Interest expense” in the Consolidated Statements of Operations and Comprehensive Income (Loss). Adjustments to the estimated fair value related to changes in all other unobservable inputs are reported in “Selling, general, and administrative expenses” in the Consolidated Statements of Operations and Comprehensive Income (Loss). The portion of the cash settlement up to the acquisition date fair value of the contingent consideration is classified as “Contingent consideration payments” in cash flows from financing activities, and amounts paid in excess of the acquisition date fair value are classified as “Other accrued expenses and other liabilities” in cash flows from operating activities in the Consolidated Statements of Cash Flows.
Leases	Leases The Company has obligations under various real estate leases, equipment leases, and software license agreements. The Company assesses whether these arrangements are or contain leases at lease inception. Classification of the leases between financing and operating leases is determined by assessing whether the lease transfers ownership of the asset to the Company, the lease grants an option for the Company to purchase the underlying asset, the lease term is for the majority of the remaining asset’s economic life, or if the minimum lease payments equals or substantially exceed all of the leased asset’s fair market value. As of December 31, 2021, the Company's finance leases were not material. See Note 8, Leases , for further information regarding the Company’s operating leases.
Self-Insurance Liability	Self-Insurance Liability The Company maintains a high deductible program for workers’ compensation claims. Losses and liabilities relating to workers’ compensation claims and employee medical claims are fully insured beyond the Company’s deductible limits. The Company’s estimated liabilities are not discounted and are based on information provided by third party administrators, combined with management’s judgment regarding a number of assumptions and factors, including the frequency and severity of claims, claims development history, case jurisdiction, applicable legislation and claims settlement practices.
Revenue Recognition	Revenue Recognition The Company recognizes revenue when control of promised goods or services are transferred to the client in an amount that reflects the consideration that the Company expects to be entitled to in exchange for such goods or services. Substantially all of the Company’s contracts with clients involve the transfer of a service to the client, which represents a performance obligation that is satisfied over time because the client simultaneously receives and consumes the benefits of the services provided. In most cases, the contracts consist of a performance obligation that is comprised of a series of distinct services that are substantially the same and that have the same pattern of transfer ( i . e ., distinct days of service). For these contracts, the Company allocates the ratable portion of the consideration based on the services provided in each period of service to such period. Revenues related to the sales segment are primarily recognized in the form of commissions, fee-for-service, or on a cost-plus basis for providing headquarter relationship management, analytics, insights and intelligence services, administrative services, retail services, retailer client relationships and in-store media programs, and digital technology solutions (which include business intelligence solutions, e-commerce services, and content services). Marketing segment revenues are primarily recognized in the form of fee-for-service (including retainer fees, fees charged to clients based on hours incurred, project-based fees, or fees for executing in-person consumer engagements or experiences, which engagements or experiences the Company refers to as “events”), commissions, or on a cost-plus basis for providing experiential marketing, shopper and consumer marketing services, private label development and digital, social, and media services. The Company disaggregates revenues from contracts with clients by reportable segment. Revenues within each segment are further disaggregated between brand-centric services and retail-centric services. Brand-centric services are centered on providing solutions to support manufacturers’ sales and marketing strategies. Retail- centric services are centered on providing solutions to retailers. Disaggregated revenues were as follows: Year Ended December 31, 2021 2020 2019 (in thousands) Sales brand-centric services $ 1,292,639 $ 1,204,240 $ 1,209,480 Sales retail-centric services 1,031,245 856,353 745,225 Total sales revenues 2,323,884 2,060,593 1,954,705 Marketing brand-centric services 554,447 429,200 474,928 Marketing retail-centric services 723,967 665,878 1,355,430 Total marketing revenues 1,278,414 1,095,078 1,830,358 Total revenues $ 3,602,298 $ 3,155,671 $ 3,785,063 The Company is party to certain client contracts that include variable consideration, whereby the ultimate consideration is contingent on future events such as the client’s sales to retailers, hours worked, event count, costs incurred, and performance incentive bonuses. For commission based service contracts, the consideration received from the client is variable because the Company earns an agreed upon percentage of the client’s sales to retailers, which is agreed upon on a manufacturer-by-manufacturer basis. Revenues are recognized for the commission earned during the applicable reporting period. The Company generally earns commission revenues from headquarter relationship management, analytics, insights and intelligence, e-commerce, administration, private label development and retail services arrangements. As part of these arrangements, the Company provides a variety of services to consumer goods manufacturers in order to improve the manufacturer’s sales at retailers. This includes primarily outsourced sales, business development, category and space management, relationship management, and sales strategy services. In exchange for these services, the Company earns an agreed upon percentage of its client’s sales to retailers, which is agreed upon on a manufacturer-by-manufacturer basis. For service contracts whereby the client is charged a fee per hour incurred or fee per event completed, revenues are recognized over time as actual hours are incurred or as events are completed, respectively. For service contracts with a cost-plus arrangement, revenues are recognized on a gross basis over time for a given period based on the actual costs incurred plus a fixed mark-up fee that is negotiated on a client-by-client basis. For certain contracts with clients, the Company is entitled to additional fees upon meeting specific performance goals or thresholds, which are referred to as bonus revenues. Bonus revenues are estimated and are recognized as revenues as the related services are performed for the client. The variability of the consideration for the services transferred during a reporting period is typically resolved by the end of the reporting period. However, for certain client contracts, the Company is required to estimate the variable consideration for the services that have been transferred to the client during the reporting period. The Company typically estimates the variable consideration based on the expected value method. Estimates are based on historical experience and current facts known during the reporting period. The Company only recognizes revenues related to variable consideration if it is probable that a significant reversal of revenues recognized will not occur when the uncertainty associated with the variable consideration is resolved. When such probable threshold is not satisfied, the Company will constrain some or all of the variable consideration and the constrained variable consideration will not be recognized as revenues. The Company records an adjustment to revenue for differences between estimated revenues and the amounts ultimately invoiced to the client. Adjustments to revenue during the current period related to services transferred during prior periods were not material during the years ended December 31, 2021, 2020, and 2019. The Company has contracts that include fixed consideration such as a fee per project or a fixed monthly fee. For contracts with a fee per project, revenues are recognized over time using an input method such as hours worked that reasonably depicts the Company’s performance in transferring control of the services to the client. The Company determined that the input method represents a reasonable method to measure the satisfaction of the performance obligation to the client. For contracts with a fixed monthly fee, revenues are recognized using a time-based measure resulting in a straight-line revenue recognition. A time-based measure was determined to represent a reasonable method to measure the satisfaction of the performance obligation to the client because the Company has a stand ready obligation to make itself available to provide services upon the client’s request or the client receives the benefit from the Company’s services evenly over the contract period. The Company evaluates each client contract individually in accordance with the applicable accounting guidance to determine whether the Company acts as a principal (whereby the Company would present revenues on a gross basis), or as an agent (whereby the Company would present revenues on a net basis). While the Company primarily acts as a principal in its arrangements and reports revenues on a gross basis, the Company will occasionally act as an agent and accordingly presents revenues on a net basis. For example, for certain advertising arrangements, the Company’s clients purchase media content in advance, and the Company does not take on any risk of recovering its cost to acquire the media content. As a result, the Company determined it acts as the agent in these arrangements and records revenues and their related costs on a net basis. However, in cases where media content is not purchased in advance by its clients, the Company records such revenues and its related costs on a gross basis, as it bears the risk of recovering the costs to acquire the revenues related to such media content and it is responsible for fulfillment of the services thereunder. Substantially all of the Company’s contracts with its clients either have a contract term that is less than one year with options for renewal and/or can be cancelled by either party upon 30 to 120 days’ notice. For the purpose of disclosing the transaction price allocated to remaining unsatisfied performance obligations or partially satisfied performance obligations, the Company elected policies to: (1) exclude contracts with a contract term of one year or less and (2) exclude contracts with variable consideration that is allocated entirely to a wholly unsatisfied performance obligation or to a wholly unsatisfied promise to transfer a distinct service that forms part of a single performance obligation when that performance obligation qualifies as a series of remaining performance obligations. After applying these policy elections, the Company determined that it does not have a significant amount of fixed considerations allocated to remaining performance obligations for contracts with a contract term that exceeds one year. When the Company satisfies its performance obligation and recognizes revenues accordingly, the Company has a present and unconditional right to payment and records the receivable from clients in “Accounts receivable” in the Consolidated Balance Sheet. The Company’s general payment terms are short-term in duration and the Company does not adjust the promised amount of consideration for the effects of a significant financing component. Contract liabilities represent deferred revenues which are cash payments that are received in advance of the Company’s satisfaction of the applicable obligation(s) and are included in “Deferred revenues” in the Consolidated Balance Sheet. Deferred revenues are recognized as revenues when the related services are performed for the client. Revenues recognized during the years ended December 31, 2021, 2020, and 2019, included $ 37.2 million, $ 33.2 million, and $ 32.1 million of Deferred revenues from the respective prior years.
Income Taxes	Income Taxes The Company accounts for income taxes using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for operating losses and tax credit carry- forwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets are expected to be realized or settled. The income tax provision (benefit) is computed on the pre-tax income (loss) of the entities located within each taxing jurisdiction based on current tax law. A valuation allowance for deferred tax assets is recorded to the extent that the ultimate realization of the deferred tax assets is not considered more likely than not. The Company believes its deferred tax assets are more likely than not to be realized based on historical and projected future results, or a valuation allowance is established. Realization of the Company’s deferred tax assets is principally dependent upon its achievement of future taxable income, the estimation of which requires significant management judgment. These judgments regarding future profitability may change due to many factors, including future market conditions and the Company’s ability to successfully execute its business plans. These changes, if any, may require adjustments to deferred tax asset balances and deferred income tax expense.
Uncertain Tax Positions	Uncertain Tax Positions The Company accounts for uncertain tax positions when it is more likely than not that the tax position will not be sustained on examination by the taxing authorities, based on the technical merits of the position. As of December 31, 2021, and 2020, the Company’s unrecognized tax benefits were $ 0.6 million and $ 0.6 million, respectively. The Company has not recorded any material uncertain tax positions for the year ended December 31, 2021. All the unrecognized tax benefits as of December 31, 2021 would be included in the effective tax rate if recognized in future periods. The Company is unaware of any positions for which it is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase within the next twelve months. The Company files tax returns in the United States, various states and foreign jurisdictions. With few exceptions, as of December 31, 2021, the Company is no longer subject to federal, state, or non-U.S. income tax examinations by tax authorities for years prior to 2017. The Company is undergoing various U.S. federal, state and non-U.S. tax audits for tax years 2014 through 2020. The Company has elected to classify interest and penalties as components of tax expense. These amounts were immaterial for the years ended December 31, 2021, 2020 and 2019.
Equity-based Compensation	Equity-based Compensation The Company measures the cost of non-employee services received in exchange for an award of equity instruments based on the measurement date fair value consistent with the vesting of the awards and measuring the fair value of these units at the end of each measurement period. The cost is recognized over the requisite service period. The Company’s equity-based compensation is based on grant date fair value determined utilizing Backsolve Option Pricing Method (“OPM”) for its Common Series C Units and a combination of the OPM and Monte Carlo valuation model for its Common Series C-2 Units.
Warrant Liability	Warrant Liability The Company accounts for warrants as either equity-classified or liability-classified instruments based on an assessment of the warrant’s specific terms and applicable authoritative guidance in the Financial Accounting Standards Board ASC 480, and ASC 815. The assessment considers whether the warrants are freestanding financial instruments pursuant to ASC 480, meet the definition of a liability pursuant to ASC 480, and whether the warrants meet all of the requirements for equity classification under ASC 815, including whether the warrants are indexed to the Company’s own common stock and whether the warrant holders could potentially require “net cash settlement” in a circumstance outside of the Company’s control, among other conditions for equity classification. This assessment, which requires the use of professional judgment, is conducted at the time of warrant issuance and on the date of issuance and remeasured to fair value at each balance sheet date thereafter. For issued or modified warrants that meet all of the criteria for equity classification, the warrants are required to be recorded as a component of additional paid-in capital at the time of issuance. For issued or modified warrants that do not meet all the criteria for equity classification, the warrants are required to be recorded as liabilities at their initial fair value on the date of issuance and remeasured to fair value at each balance sheet date thereafter. Changes in the estimated fair value of the warrants are recognized in “Changes in fair value of warrant liability” in the Consolidated Statements of Operations and Comprehensive Income (Loss). The fair value of the private placement warrants on the date of issuance and on each measurement date is estimated using a Black-Scholes option pricing model which includes inputs such as the Company’s stock price, exercise price per share, and the number of private placement warrants outstanding. Assumptions used in the model are subjective and require significant judgment, and include implied volatility and the risk-free interest rate. Based on the period of time the public warrants have now been trading, the Company believes that it is also an appropriate method to determine the fair value of the liability classified private placement warrants by approximating the value with the share price of the public warrants at the respective period end, which is inherently less subjective and judgmental given it is based on observable inputs. The Company determined the valuation as of December 31, 2021 taking into consideration that both methods did not result in a materially different valuation.
Other Comprehensive Income (Loss)	Other Comprehensive (Loss) Income The Company’s comprehensive (loss) income includes net income (loss) as well as foreign currency translation adjustments, net of tax. Unrealized foreign currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature (i.e., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive (loss) income in stockholders’ equity.
Fair Value Measurements	Fair Value Measurements The Company defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities, which are required to be recorded at fair value, the Company considers the principal or most advantageous market in which the Company would transact and the market-based risk measurements or assumptions that market participants would use in pricing the asset or liability, such as risks inherent in valuation techniques, transfer restrictions and credit risk. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement: Level 1 — Quoted prices in active markets for identical assets or liabilities. Level 2 — Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 — Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability. The valuation techniques used to measure the fair value of all other financial instruments, all of which have counterparties with high credit ratings, were valued based on quoted market prices or model driven valuations using significant inputs derived from or corroborated by observable market data.
Variable Interest Entities and Investments	Variable Interest Entities and Investments In accordance with the guidance for the consolidation of a variable interest entity (“VIE”), the Company analyzes its variable interests, including loans, leases, guarantees, and equity investments, to determine if the entity in which it has a variable interest is a VIE. The Company’s analysis includes both quantitative and qualitative considerations. The Company bases its quantitative analysis on the forecasted cash flows of the entity, and its qualitative analysis on its review of the design of the entity, its organizational structure including decision-making ability and financial agreements. The Company also uses its quantitative and qualitative analyses to determine if it is the primary beneficiary of the VIE, and if such determination is made, it includes the accounts of the VIE in its consolidated financial statements.
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) is the sole source of authoritative U.S. GAAP literature recognized by the FASB and applicable to the Company. The Company has reviewed the FASB issued Accounting Standards Update (“ASU”) accounting pronouncements and interpretations thereof that have effectiveness dates during the periods reported and in future periods. For any new pronouncements announced, management considers whether the new pronouncements could alter previous U.S. GAAP and determine whether any new or modified principles will have a material impact on the Company’s reported financial position or operations in the near term. The applicability of any standard is subject to the formal review of the Company’s financial management and certain standards are under consideration. Recent Accounting Standards Adopted by the Company In December 2019, the FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes (“ASU 2019-12”), which simplifies the accounting for income taxes, eliminates certain exceptions within ASC 740, Income Taxes, and clarifies certain aspects of the current guidance to promote consistency among reporting entities. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020. The Company adopted ASU 2019-12 on January 1, 2021 and the adoption of this accounting standard did not have a material impact on the Company’s consolidated financial statements. Accounting Standards Recently Issued but Not Yet Adopted by the Company In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting . This guidance provides optional expedients and exceptions for U.S. GAAP to contracts, hedging relationships, and other transactions that reference the London Interbank Offered Rate (“LIBOR”) or another reference rate if certain criteria are met. The amendments in this update are effective for reporting periods that include or are subsequent to March 12, 2020 and must be applied prospectively to contract modifications and hedging relationships through December 31, 2022. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In August 2020, the FASB issued ASU No. 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity (“ASU 2020-06”), which simplifies accounting for convertible instruments by removing major separation models required under current GAAP. ASU 2020-06 also removes certain settlement conditions that are required for equity-linked contracts to qualify for the derivative scope exception, and it simplifies the diluted earnings per share calculation in certain areas. This update is effective for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years. Early adoption is permitted for all entities, including adoption in an interim period. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In May 2021, the FASB issued ASU 2021-04, Earnings Per Share (Topic 260), Debt—Modifications and Extinguishments (Subtopic 470-50), Compensation—Stock Compensation (Topic 718), and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40): Issuer’s Accounting for Certain Modifications or Exchanges of Freestanding Equity-Classified Written Call Options (a consensus of the FASB Emerging Issues Task Force) . The guidance clarifies certain aspects of the current guidance to promote consistency among reporting of an issuer’s accounting for modifications or exchanges of freestanding equity-classified written call options (for example, warrants) that remain equity classified after modification or exchange. The amendments in this update are effective for all entities for fiscal years beginning after December 15, 2021, including interim periods within those fiscal years. Early adoption is permitted for all entities, including adoption in an interim period. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 606): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers , which requires that an entity recognize and measure contract assets and contract liabilities acquired in a business combination in accordance with Topic 606 as if it had originated the contracts. Generally, this should result in an acquirer recognizing and measuring the acquired contract assets and contract liabilities consistent with how they were recognized and measured in the acquiree’s financial statements, if the acquiree prepared financial statements in accordance with GAAP. The amendment in this update is effective for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. Early adoption is permitted, including adoption in an interim period. The guidance should be applied prospectively to business combinations occurring on or after the effective date of the amendment in this update. The Company is evaluating the potential impact of this adoption on its consolidated financial statements. In November 2021, the FASB issued ASU 2021-10, Government Assistance (Topic 832): Disclosures by Business Entities about Government Assistance . This update requires annual disclosures about transactions with a government that are accounted for by applying a grant or contribution accounting model by analogy. This standard is effective for annual periods beginning after December 15, 2021. Early adoption is permitted. The amendments should be applied either (1) prospectively to all transactions within the scope of the amendments that are reflected in financial statements at the date of initial application and new transactions that are entered into after the date of initial application or (2) retrospectively to those transactions. The Company is required to adopt the guidance in the first quarter of fiscal 2023. The Company is currently evaluating the impact of these amendments on its consolidated financial statements. All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.

Organization and Significant _3

Organization and Significant Accounting Policies (Tables)	12 Months Ended
Organization and Significant Accounting Policies (Tables)	Dec. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Cash and Cash Equivalents	The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the Company’s consolidated balance sheets that sum to the total of the same such amounts shown in the Company’s Consolidated Statements of Cash Flows: December 31, 2021 2020 2019 (in thousands) Cash and cash equivalents $ 164,622 $ 204,301 $ 184,224 Restricted cash 16,015 15,665 14,801 Total cash, cash equivalents and restricted cash $ 180,637 $ 219,966 $ 199,025
Property Plant and Equipment Useful Lives	The following table provides the range of estimated useful lives used for each asset type: Leasehold improvements 3 — 10 years Furniture and fixtures 3 — 7 years Computer hardware and other equipment 3 — 5 years Software 3 — 5 years
Disaggregation of Revenue	Disaggregated revenues were as follows: Year Ended December 31, 2021 2020 2019 (in thousands) Sales brand-centric services $ 1,292,639 $ 1,204,240 $ 1,209,480 Sales retail-centric services 1,031,245 856,353 745,225 Total sales revenues 2,323,884 2,060,593 1,954,705 Marketing brand-centric services 554,447 429,200 474,928 Marketing retail-centric services 723,967 665,878 1,355,430 Total marketing revenues 1,278,414 1,095,078 1,830,358 Total revenues $ 3,602,298 $ 3,155,671 $ 3,785,063
Earnings Per Share Basic and Diluted	The following is a reconciliation of basic and diluted net income (loss) per common share: Year Ended December 31, (in thousands, except share and earnings per share data) 2021 2020 2019 Basic earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares - basic 318,198,860 223,227,833 203,750,000 Basic earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 ) Diluted earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares outstanding 318,198,860 223,227,833 203,750,000 Performance Stock Units 1,998,848 — — Restricted Stock Units 559,649 — — Warrants 4,468 — — Employee stock purchase plan and stock options 242,931 — — Weighted average common shares - diluted 321,004,756 223,227,833 203,750,000 Diluted earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 )
Summary of Performance Stock Units	Recognition of expense associated with performance-based stock is not permitted until achievement of the performance targets are probable of occurring. (in thousands, except share and per share data) Number of Number of Number of Weighted Maximum Maximum Potential January 1, 2021— 1,304,540 2,609,079 3,913,619 $ 13.07 $ 51,134 $ 34,808

Acquisitions (Tables)

Acquisitions (Tables)	12 Months Ended
Acquisitions (Tables)	Dec. 31, 2021
Business Acquisition [Line Items]
Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions	The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2021, as of the applicable acquisition dates, are as follows: (in thousands) Consideration: Cash $ 42,668 Holdback 13,464 Fair value of contingent consideration 19,832 Total consideration $ 75,964 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 12,677 Other assets 4,315 Property and equipment 998 Identifiable intangible assets 35,571 Total assets 53,561 Liabilities Accounts payable 13,684 Other liabilities 7,522 Total liabilities 21,206 Redeemable noncontrolling interest 1,793 Total identifiable net assets 30,562 Goodwill arising from acquisitions $ 45,402
Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired	The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Client relationships $ 27,387 7 years Trade names 5,084 5 years Developed technology 3,100 7 years Total identifiable intangible assets $ 35,571
Schedule of Supplemental Information on an Unaudited Pro Forma Basis	Supplemental information on an unaudited pro forma basis, presented as if the acquisitions executed during the period from January 1, 2019 to March 1, 2022 had been consummated as of the beginning of the comparative prior period, is as follows: Year Ended December 31, 2021 2020 2019 (in thousands, except per share data) Revenues $ 3,717,270 $ 3,339,221 $ 3,869,643 Net income (loss) $ 56,570 $ ( 168,954 ) $ ( 12,696 )
2020 Acquisitions
Business Acquisition [Line Items]
Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions	The fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2020, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 68,057 Holdbacks 5,260 Fair value of contingent consideration 14,766 Total consideration $ 88,083 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 3,542 Other assets 2,936 Property and equipment 321 Identifiable intangible assets 42,460 Total assets 49,259 Liabilities Total liabilities 4,569 Total identifiable net assets 44,690 Goodwill arising from acquisitions $ 43,393
Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired	(in thousands) Amount Weighted Client relationships $ 42,460 6 years
2019 Acquisitions
Business Acquisition [Line Items]
Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions	The fair values of the identifiable assets and liabilities of the acquisitions completed during the year ended December 31, 2019, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 10,582 Holdbacks 915 Fair value of contingent consideration 2,519 Total consideration $ 14,016 Recognized amounts of identifiable assets acquired and liabilities Assets Accounts receivable $ 6,853 Other assets 1,390 Identifiable intangible assets 10,400 Total assets 18,643 Liabilities Total liabilities and noncontrolling liabilities 11,978 Total identifiable net assets 6,665 Goodwill arising from acquisitions $ 7,351
Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired	(in thousands) Amount Weighted Client relationships $ 7,562 10 years Trade names 2,838 5 years Total identifiable intangible assets $ 10,400

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	12 Months Ended
Goodwill and Intangible Assets (Tables)	Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
Summary Of Changes In Goodwill	Changes in goodwill for the years ended December 31, 2021 and 2020, are as follows: Sales Marketing Total (in thousands) Balance at January 1, 2020 $ 1,438,340 $ 678,356 $ 2,116,696 Acquisitions 20,788 22,605 43,393 Foreign exchange translation effects 3,250 — 3,250 Balance at December 31, 2020 $ 1,462,378 $ 700,961 $ 2,163,339 Acquisitions 32,087 13,315 45,402 Measurement period adjustments 179 ( 1,043 ) ( 864 ) Foreign exchange translation effects ( 1,873 ) — ( 1,873 ) Balance at December 31, 2021 $ 1,492,771 $ 713,233 $ 2,206,004 Accumulated impairment losses to goodwill were $ 652.0 million as of December 31, 2021 and 2020, respectively.
Summary Of Intangible Assets	The following tables set forth information for intangible assets: December 31, 2021 (amounts in thousands) Weighted Average Useful Life Gross Carrying Accumulated Accumulated (1) Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,480,167 $ 1,158,732 $ — $ 1,321,435 Trade names 8 years 138,206 78,355 — 59,851 Developed technology 5 years 13,260 8,206 — 5,054 Covenant not to compete 5 years 6,100 4,926 — 1,174 Total finite-lived intangible assets 2,637,733 1,250,219 — 1,387,514 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,117,733 $ 1,250,219 $ 580,000 $ 2,287,514 December 31, 2020 (amounts in thousands) Weighted Average Useful Life Gross Carrying Accumulated Accumulated Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,455,360 $ 977,140 $ — $ 1,478,220 Trade names 8 years 134,220 66,209 — 68,011 Developed technology 5 years 10,160 5,989 — 4,171 Covenant not to compete 5 years 6,100 3,706 — 2,394 Total finite-lived intangible assets 2,605,840 1,053,044 — 1,552,796 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,085,840 $ 1,053,044 $ 580,000 $ 2,452,796
Summary Of Estimated Future Amortization Expenses Of Intangible Assets	As of December 31, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows: (in thousands) 2022 $ 198,664 2023 195,150 2024 193,766 2025 187,693 2026 183,838 Thereafter 428,403 Total amortization expense $ 1,387,514

Prepaid and Other Assets (Table

Prepaid and Other Assets (Tables)	12 Months Ended
Prepaid and Other Assets (Tables)	Dec. 31, 2021
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid and Other Current Assets	Prepaid and other current assets consist of the following: December 31, (in thousands) 2021 2020 Inventory and supplies $ 70,704 $ 44,185 Prepaid expenses 41,165 31,792 Miscellaneous receivables 5,747 9,244 Income Taxes 4,968 11,006 Workers' compensation receivables 803 881 Interest rate caps — 1,824 Other current assets 2,613 6,711 Total prepaid expenses and other current assets $ 126,000 $ 105,643
Schedule of Other Non Current Assets	December 31, (in thousands) 2021 2020 Operating lease right-of-use assets $ 47,487 $ 49,773 Interest rate caps 10,164 — Deposits 4,858 6,986 Workers' compensation receivable 4,008 4,400 Other long-term assets 1,065 4,807 Total other assets $ 67,582 $ 65,966

Property and Equipment (Tables)

Property and Equipment (Tables)	12 Months Ended
Property and Equipment (Tables)	Dec. 31, 2021
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	Property and equipment consist of the following: December 31 (in thousands) 2021 2020 Software $ 115,093 $ 106,250 Computer hardware 58,762 69,428 Leasehold improvements 17,286 32,584 Furniture, fixtures, and other 10,092 16,736 Total property and equipment 201,233 224,998 Less: accumulated depreciation ( 137,537 ) ( 144,982 ) Total property and equipment, net $ 63,696 $ 80,016

Other Liabilities (Tables)

Other Liabilities (Tables)	12 Months Ended
Other Liabilities (Tables)	Dec. 31, 2021
Other Liabilities Disclosure [Abstract]
Schedule Of Other Accrued Expenses	Other accrued expenses consist of the following: December 31, 2021 2020 (in thousands) Contingent consideration $ 41,522 $ 10,733 Operating lease liability 20,415 20,894 Interest rate caps and accrued interest payable 19,922 25,266 Rebates due to retailers 17,396 11,246 Holdbacks 15,564 5,764 Client deposits 13,623 10,706 Client refunds related to the Take 5 Matter 9,424 9,417 Employee medical self-insurance reserves 8,161 8,759 General liability insurance reserve 7,131 4,918 Taxes 5,357 6,602 Note payable related to contingent consideration — 4,048 Other accrued expenses 5,618 3,405 Total other accrued expenses $ 164,133 $ 121,758
Schedule Of Other Long Term Liabilities	Other long-term liabilities consist of the following: December 31, 2021 2020 (in thousands) Operating lease liability $ 40,444 $ 44,737 Workers' compensation 31,401 30,552 Contingent consideration 16,844 35,168 Deferred employer social security taxes — 24,034 Other long-term liabilities 3,529 7,419 Total other long-term liabilities $ 92,218 $ 141,910
Summary Of The Changes in The Carrying Value Of The Contingent Consideration Liabilities	The following table summarizes the changes in the carrying value of the contingent consideration liabilities: December 31, (in thousands) 2021 2020 Beginning of the period $ 45,901 $ 47,649 Fair value of acquisitions 19,832 14,766 Changes in fair value 5,763 9,971 Payments ( 11,949 ) ( 21,875 ) Note issuance for settlements — ( 4,048 ) Measurement period adjustments ( 1,181 ) — Foreign exchange translation effects — ( 562 ) End of the period $ 58,366 $ 45,901

Debt (Tables)

Debt (Tables)	12 Months Ended
Debt (Tables)	Dec. 31, 2021
Debt Disclosure [Abstract]
Summary of Long term Debt, Net of Current Portion	December 31, (in thousands) 2021 2020 Term Loan Facility $ 1,311,750 $ 1,325,000 Notes 775,000 775,000 Revolving Credit Facility — 50,000 Government loans for COVID-19 relief 5,212 2,907 Notes payable and deferred obligations 1,113 711 2,093,075 2,153,618 Less: current portion 14,397 63,745 Less: debt issuance costs 49,796 60,545 Long-term debt, net of current portion $ 2,028,882 $ 2,029,328
Summary of Future Minimum Principal Payments on Long-term Debt	Future minimum principal payments on long-term debt are as follows: (in thousands) 2022 $ 14,397 2023 13,669 2024 13,649 2025 13,869 2026 13,872 Thereafter 2,023,619 Total future minimum principal payments $ 2,093,075

Leases (Tables)

Leases (Tables)	12 Months Ended
Leases (Tables)	Dec. 31, 2021
Leases [Abstract]
Schedule of Present Value of Lease Payments for Remaining Lease Term	Based on the present value of the lease payments for the remaining lease term of the Company’s existing leases, the Company’s right-of-use assets and lease liabilities for operating leases as of December 31, 2021 and 2020 were as follows: December 31, (in thousands) Classification 2021 2020 Assets Operating lease right-of-use assets Other assets $ 47,487 $ 49,772 Liabilities Current operating lease liabilities Other accrued expenses 20,415 20,894 Noncurrent operating lease liabilities Other long-term liabilities 40,444 44,737 Total lease liabilities $ 60,859 $ 65,631
Schedule of Right-of-use Assets and Related Lease Liabilities	Information related to the Company’s right-of-use assets and related lease liabilities were as follows: Year Ended December 31, (in thousands) 2021 2020 2019 Cash paid for operating lease liabilities $ 25,022 42,670 32,229 Right-of-use assets obtained in exchange for new 19,869 7,496 40,536 Weighted-average remaining lease term 4.1 4.7 4.4 Weighted-average discount rate 7.7 % 9.8 % 10.0 %
Schedule of Maturities of Lease Liabilities	Maturities of lease liabilities as of December 31, 2021 were as follows: (in thousands) 2022 $ 22,551 2023 16,529 2024 12,264 2025 8,607 2026 6,048 Thereafter 5,107 Total lease payments $ 71,106 Less imputed interest ( 10,247 ) Present value of lease liabilities $ 60,859

Fair Value of Financial Instr_2

Fair Value of Financial Instruments (Tables)	12 Months Ended
Fair Value of Financial Instruments (Tables)	Dec. 31, 2021
Summary of the Estimated Using the Black-Scholes Option Pricing Model	The fair value of the warrants on the date of issuance and on each remeasurement date of those warrants classified as liabilities is estimated using the Black-Scholes option pricing model using the following inputs and assumptions: December 31 2021 2020 Fair value warrants per share $ 3.03 $ 2.90 Share price $ 8.02 $ 13.17 Exercise price per share $ 11.50 $ 11.50 Expected term (years) 3.8 4.8 Expected volatility 63.0 % 17.0 % Risk-free interest rate 1.1 % 0.4 % Dividend yield 0.0 % 0.0 %
Summary of Financial Liabilities Measured on Recurring Basis	The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a non-recurring basis, categorized by input level within the fair value hierarchy: (in thousands) Carrying Value Fair Value Balance at December 31, 2021 Term Loan Credit Facility $ 1,311,750 $ 1,406,552 Notes 775,000 894,611 Government loans for COVID-19 relief 5,212 5,615 Notes payable and deferred obligations 1,113 1,113 Total long-term debt $ 2,093,075 $ 2,307,891 (in thousands) Carrying Value Fair Value Balance at December 31, 2020 Term Loan Credit Facility $ 1,325,000 $ 1,447,993 Notes 775,000 884,826 Revolving Credit Facility 50,000 50,000 Government loans for COVID-19 relief 2,907 2,907 Notes payable and deferred obligations 711 711 Total long-term debt $ 2,153,618 $ 2,386,437
Fair Value, Recurring [Member]
Summary of Financial Assets and Liabilities Measured on Recurring Basis	The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy. The carrying amounts of “Cash and cash equivalents”, “Accounts receivable”, and “Accounts payable” approximate fair value due to the short-term maturities of these financial instruments in the Consolidated Balance Sheets. December 31, 2021 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Derivative financial instruments $ 10,164 $ — $ 10,164 $ — Total assets measured at fair value $ 10,164 $ — $ 10,164 $ — Liabilities measured at fair value Derivative financial instruments $ 385 $ — $ 385 $ — Warrant liability 22,189 — — 22,189 Contingent consideration liabilities 58,366 — — 58,366 Total liabilities measured at fair value $ 80,940 $ — $ 385 $ 80,555 December 31, 2020 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Derivative financial instruments $ 1,824 $ — $ 1,824 $ — Total assets measured at fair value $ 1,824 $ — $ 1,824 $ — Liabilities measured at fair value Derivative financial instruments $ 1,882 $ — $ 1,882 $ — Warrant liability 21,234 — — 21,234 Contingent consideration liabilities 45,901 — — 45,901 Total liabilities measured at fair value $ 69,017 $ — $ 1,882 $ 67,135

Earnings Per Share (Tables)

Earnings Per Share (Tables)	12 Months Ended
Earnings Per Share (Tables)	Dec. 31, 2021
Earnings Per Share [Abstract]
Summary of reconciliation of basic and diluted net loss per common share	The following is a reconciliation of basic and diluted net income (loss) per common share: Year Ended December 31, (in thousands, except share and earnings per share data) 2021 2020 2019 Basic earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares - basic 318,198,860 223,227,833 203,750,000 Basic earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 ) Diluted earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 54,494 $ ( 175,806 ) $ ( 21,172 ) Denominator: Weighted average common shares outstanding 318,198,860 223,227,833 203,750,000 Performance Stock Units 1,998,848 — — Restricted Stock Units 559,649 — — Warrants 4,468 — — Employee stock purchase plan and stock options 242,931 — — Weighted average common shares - diluted 321,004,756 223,227,833 203,750,000 Diluted earnings (loss) per common share $ 0.17 $ ( 0.79 ) $ ( 0.10 )

Stock Based Compensation and _2

Stock Based Compensation and Other Benefit Plans (Tables)	12 Months Ended
Stock Based Compensation and Other Benefit Plans (Tables)	Dec. 31, 2021
Share Based Compensation Activity	The following table summarizes the activity in the Common Series C Units: Year Ended December 31, 2021 2020 2019 Beginning of the period 172,026 174,190 156,975 Grants — 2,900 21,953 Forfeitures ( 5,236 ) ( 5,064 ) ( 4,738 ) End of the period 166,790 172,026 174,190 The following table summarizes the activity in the Common Series C-2 Units: Year Ended December 31, 2021 2020 2019 Beginning of the period 32,275 33,400 33,525 Grants — 2,500 1,425 Forfeitures ( 2,400 ) ( 3,625 ) ( 1,550 ) End of the period 29,875 32,275 33,400
Summary of Performance Stock Units	Recognition of expense associated with performance-based stock is not permitted until achievement of the performance targets are probable of occurring. (in thousands, except share and per share data) Number of Number of Number of Weighted Maximum Maximum Potential January 1, 2021— 1,304,540 2,609,079 3,913,619 $ 13.07 $ 51,134 $ 34,808
Common Series C Units [Member]
Schedule Of Assumption Used To Determine Fair Value	The following weighted average assumptions were used in determining the fair value of Common Series C Unit grants made during the years ended December 31, 2020 and 2019: Year Ended December 31, 2020 2019 Grant date fair value $ 201.25 $ 37.90 Dividend yield 0.0 % 0.0 % Expected volatility 75.3 % 41.2 % Risk-free interest rate 0.2 % 2.5 % Lack of marketability discount 30.5 % 31.3 % Expected term (years) 1.0 1.0
Common Series C2 Units [Member]
Schedule Of Assumption Used To Determine Fair Value	The following weighted average assumptions were used in determining the fair value of Common Series C-2 Unit grants made during the years ended December 31, 2020 and 2019: Year Ended December 31, 2020 2019 Grant date fair value $ 223.00 $ 284.00 Dividend yield 0.0 % 0.0 % Yield test probability 23.3 % 39.0 % Cost of equity capital 11.8 % 11.1 % Expected term (years) 1.0 2.0
Common Series D Units [Member]
Schedule Of Assumption Used To Determine Fair Value	The following assumptions were used in determining the fair value of Common Series D Units: Year Ended December 31, 2021 2020 2019 Grant date fair value $ 300.00 $ 300.00 $ 300.00 Dividend yield 0.0 % 0.0 % 0.0 % Expected volatility 39.0 % 48.0 % 44.0 % Risk-free interest rate 0.3 % 0.1 % 1.6 % Lack of marketability discount 25.0 % 23.0 % 26.0 % Expected term (years) 0.8 1.0 1.0
Employee Stock Option Member
Schedule Of Assumption Used To Determine Fair Value	The fair value of the employee stock options was estimated using the following assumptions for the periods presented: Year Ended December 31, 2021 Grant date fair value $ 9.20 Dividend yield 0.0 % Expected volatility 28.7 % Risk-free interest rate 1.1 % Expected term (years) 6.5
PSU[Member]
Summary of Stock Option Plan Activity	The following table summarizes the PSU activity for the year ended December 31, 2021: Performance Share Units Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 2,758,674 $ 13.08 Forfeited 149,595 $ 13.33 Outstanding at December 31, 2021 2,609,079 $ 13.07
Restricted Stock Units (RSUs) [Member]
Summary of Stock Option Plan Activity	During the year ended December 31, 2021, the following activities involving RSUs occurred under the Plan: Number of RSUs Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 3,938,903 10.79 Vested 41,424 13.22 Forfeited 236,926 12.63 Outstanding at December 31, 2021 $ 3,660,553 $ 10.64

Related Party Transactions (Tab

Related Party Transactions (Tables)	12 Months Ended
Related Party Transactions (Tables)	Dec. 31, 2021
Related Party Transactions [Abstract]
Summary of Financial Relationships with Clients of the Company	The information below details the Company's financial relationships with those clients as of and for the periods indicated: Revenues Accounts Receivable Year Ended December 31, as of December 31, (In thousands) 2021 2020 2019 2021 2020 Client 1 $ 6,230 $ 234 $ — $ — $ — Client 2 — 3,866 41,822 — — Client 3 623 1,411 1,439 190 181 All other clients 1,216 548 1,275 346 334 Total $ 8,069 $ 6,059 $ 44,536 $ 536 $ 515

Restructuring Charges (Tables)

Restructuring Charges (Tables)	12 Months Ended
Restructuring Charges (Tables)	Dec. 31, 2021
Restructuring and Related Activities [Abstract]
Schedule Of Restructuring Activity	The following table summarizes the Company’s restructuring activity: Severance Facilities and Total (in thousands) Balance at January 1, 2019 $ 3,450 $ 2,654 $ 6,104 Charges 2,271 3,114 5,385 Payments/utilization ( 4,398 ) ( 4,476 ) ( 8,874 ) Balance at December 31, 2019 1,323 1,292 2,615 Charges 4,601 755 5,356 Payments/utilization ( 5,380 ) ( 1,292 ) ( 6,672 ) Balance at December 31, 2020 544 755 1,299 Charges 1,004 180 1,184 Payments/utilization ( 1,422 ) ( 755 ) ( 2,177 ) Balance at December 31, 2021 $ 126 $ 180 $ 306
Summary of the Company's Restructuring Charges by Segment	The following table summarizes the Company’s restructuring charges by segment: Year Ended December 31, (in thousands) 2021 2020 2019 Sales $ 1,140 $ 2,451 $ 2,928 Marketing 44 2,905 2,457 Total restructuring charges $ 1,184 $ 5,356 $ 5,385

Income Tax (Tables)

Income Tax (Tables)	12 Months Ended
Income Tax (Tables)	Dec. 31, 2021
Income Tax Disclosure [Abstract]
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	The provision for (benefit from) income taxes is as follows: Year Ended December 31, 2021 2020 2019 (in thousands) Current tax expense (benefit) Federal $ 22,085 $ ( 9,106 ) $ 45,874 State 7,667 4,710 11,311 Foreign 13,877 13,422 12,231 Total current tax expense 43,629 9,026 69,416 (Benefit) deferred tax expense Federal ( 16,007 ) ( 6,501 ) ( 53,314 ) State 5,827 868 ( 11,055 ) Foreign 168 ( 8,724 ) ( 3,694 ) Total deferred tax benefit ( 10,012 ) ( 14,357 ) ( 68,063 ) Total provision for (benefit from) income taxes $ 33,617 $ ( 5,331 ) $ 1,353
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	A reconciliation of the provision for (benefit from) income taxes based on the federal statutory income tax rate attributable to the Company’s effective income tax rate is as follows: Year Ended December 31, 2021 2020 2019 Statutory U.S. rate 21.0 % 21.0 % 21.0 % State tax, net of federal tax benefit 11.7 % ( 2.4 )% ( 1.1 )% Foreign tax, net of federal tax benefit 5.3 % 1.1 % ( 17.4 )% Global intangible low taxed income — — ( 8.3 )% Transaction expenses 0.4 % ( 0.1 )% ( 5.4 )% Disallowed executive compensation 2.3 % ( 3.2 )% — Equity-based compensation ( 2.4 )% ( 10.4 )% ( 1.5 )% Meals and entertainment 1.6 % ( 0.7 )% ( 11.1 )% Contingent consideration fair value adjustment ( 1.8 )% ( 1.3 )% 7.1 % Fair value of warrant liability 0.2 % ( 1.6 )% — Non-deductible expenses 0.8 % ( 0.3 )% ( 4.6 )% Return to provision on permanent differences 0.2 % 0.1 % 8.2 % Work opportunity tax credit ( 2.5 )% 0.4 % 3.3 % Research and development credit ( 0.5 )% 0.3 % 4.0 % Other 0.6 % 0.1 % ( 1.6 )% Effective tax rate 36.9 % 3.0 % ( 7.4 )%
Schedule of geographic components of (loss) income before income taxes	The geographic components of income (loss) before income taxes are as follows: Year Ended December 31, 2021 2020 2019 (in thousands) U.S. sources $ 65,202 $ ( 203,526 ) $ ( 32,893 ) Non-U.S. sources 25,964 23,125 14,490 Income (loss) before income taxes $ 91,166 $ ( 180,401 ) $ ( 18,403 )
Schedule of net deferred tax assets	Net deferred tax liabilities consist of the following: December 31, (in thousands) 2021 2020 Deferred tax assets Accrued liabilities $ 78,711 $ 77,599 Interest expense 37,335 20,851 Net operating losses 10,193 10,557 Right-of-use liabilities 9,790 11,996 Transaction expenses 8,192 8,643 Contingent liabilities 7,768 2,460 Social security tax deferral 6,382 12,656 Insurance reserves 2,138 2,262 Acquired intangibles, including goodwill 1,182 2,205 Debt issuance costs — 6,422 Other 4,534 5,160 Total deferred tax assets 166,225 160,811 Deferred tax liabilities Acquired intangibles including goodwill 608,316 621,562 Debt issuance costs 9,629 — Right-of-use assets 6,218 7,890 Restructuring expenses 4,788 4,977 Depreciation 2,968 2,464 Other 9,816 6,266 Total deferred tax liabilities 641,735 643,159 Less: deferred income tax asset valuation allowances ( 6,853 ) ( 6,706 ) Net deferred tax liabilities $ 482,363 $ 489,054 December 31, (in thousands) 2021 2020 Reported as: Noncurrent deferred tax asset $ 802 $ 2,188 Noncurrent deferred tax liabilities 483,165 491,242 Net deferred tax liabilities $ 482,363 $ 489,054

Segments and Geographic Infor_2

Segments and Geographic Information (Tables)	12 Months Ended
Segments and Geographic Information (Tables)	Dec. 31, 2021
Segment Reporting [Abstract]
Summary Of Revenue And Operating Income	The Company and its chief operating decision maker evaluate performance based on revenues and operating income. (in thousands) Sales Marketing Total Year Ended December 31, 2021 Revenues $ 2,323,884 $ 1,278,414 $ 3,602,298 Depreciation and amortization $ 170,076 $ 69,965 $ 240,041 Operating income $ 182,529 $ 47,519 $ 230,048 Year Ended December 31, 2020 Revenues $ 2,060,593 $ 1,095,078 $ 3,155,671 Depreciation and amortization $ 171,569 $ 67,029 $ 238,598 Operating income $ 63,305 $ 3,701 $ 67,006 Year Ended December 31, 2019 Revenues $ 1,954,705 $ 1,830,358 $ 3,785,063 Depreciation and amortization $ 161,563 $ 71,010 $ 232,573 Operating income $ 127,961 $ 85,713 $ 213,674
Summary of Revenues and Long-lived Assets by Services Provided in Geographic Region	Revenues and long-lived assets by services provided in geographic region are as follows: Year Ended December 31, (in thousands) 2021 2020 2019 Revenues North America $ 3,153,768 $ 2,792,238 $ 3,324,019 International 448,530 363,433 461,044 Total revenues $ 3,602,298 $ 3,155,671 $ 3,785,063 December 31, (in thousands) 2021 2020 Long-Lived Assets North America $ 53,284 $ 72,722 International 10,412 7,294 Total long-lived assets $ 63,696 $ 80,016

Redeemable Noncontrolling Int_2

Redeemable Noncontrolling Interest (Tables)	12 Months Ended
Redeemable Noncontrolling Interest (Tables)	Dec. 31, 2021
Noncontrolling Interest [Abstract]
Summary of Redeemable Noncontrolling Interest	The carrying value of the redeemable noncontrolling interest was $ 1.9 million as of December 31, 2021. (in thousands) December 31, 2021 Beginning Balance $ — Fair value at acquisition 1,804 Net loss attributable to redeemable noncontrolling interests 91 Foreign currency translation adjustment ( 2 ) Ending Balance $ 1,893

Organization and Significant _4

Organization and Significant Accounting Policies - Additional Information (Details) - USD ($) $ / shares in Units, $ in Thousands	Oct. 28, 2020	Jan. 31, 2021	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Other comprehensive income foreign currency translation gain loss after tax			$ (8,222)	$ 13,038	$ 7,012
Impairment of indefinitely lived intangible assets			0	0	0
Impairment of long lived assets held for use			0	0	0
Contract with customers liability revenue recognised			37,200	33,200	32,100
Unrecognised income tax position			$ 600	$ 600
Common stock, par value			$ 0.0001	$ 0.0001
Common stock, shares issued			316,963,552	318,425,182
Proceeds from Issuance of Common Stock			$ 794	$ 0	0
Stock-based compensation expense			39,412	0	$ 0
Deferred tax liabilities			$ 482,363	$ 489,054
Sales Trade Name [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Description of indefinite lived intangible assets (excluding goodwill) fair value disclosure percentage			greater than 20%
Indefinite lived intangible assets (excluding goodwill) fair value disclosure percentage				13.30%	8.30%
Marketing Trade Name [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Description of indefinite lived intangible assets (excluding goodwill) fair value disclosure percentage			greater than 20%
Indefinite lived intangible assets (excluding goodwill) fair value disclosure percentage				8.40%	10.00%
General and Administrative Expense [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Transaction bonuses				$ 39,800
Stock-based compensation expense				$ 76,000
Warrant [Member] \| ADV \| ADVWW
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Price Per Share (In Dollars Per Share)			$ 11.50	$ 11.50
Private Placement [Member] \| Warrant [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Stock Issued During Period, Shares, New Issues			7,333,333
Adjustments to Additional Paid in Capital, Warrant Issued	$ 7,900
Conyers Park Trust [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Payments for merger related costs				$ 24,000
Transaction expenses incurred				37,300
Amount received on merger				93,900
Deferred tax liabilities				$ 3,900
Class A Common Stock
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Common stock, par value			$ 0.0001
Class A Common Stock \| Advantage Sponsors or Affiliates [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Price Per Share (In Dollars Per Share)				$ 10
Stock Issued During Period, Shares, New Issues				34,410,000
Class A Common Stock \| PIPE Investor [Member] \| Investor Subscription Agreements [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Common stock, shares issued				85,540,000
Proceeds from Issuance of Common Stock				$ 855,400
Class A Common Stock \| Private Placement [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Price Per Share (In Dollars Per Share)			$ 11.50
Class A Common Stock \| Private Placement [Member] \| PIPE Investor [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Stock Issued During Period, Shares, New Issues				51,130,000
Class A Common Stock \| Topco [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Common stock, shares issued			316,963,552
Class A Common Stock \| Conyers Park Trust [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Redemption of shares				32,114,818
Redemption price				$ 10.06
Proceeds from redemption of shares				$ 323,100
Shares outstanding				12,885,182
Class A Common Stock \| PIPE Investor, Conyers Park Trust, and Advantage Sponsor [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Shares outstanding				109,675,182
Class A Common Stock \| Reverse Recapitalization [Member] \| Topco [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Number of aggregate shares issued (in Shares)				203,750,000
Common stock, par value				$ 0.0001
Class B Common Stock \| Conyers Park Trust [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Redemption of shares				11,250,000
Redemption price				$ 0.0001
UNITED STATES [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Other comprehensive income foreign currency translation gain loss after tax			$ 1,000	$ (2,100)	$ (2,900)
Performance Shares [Member] \| Class A Common Stock
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Performance Shares		5,000,000
Performance Shares [Member] \| Class A Common Stock \| Topco [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Performance Shares				5,000,000
Number of trading days			20 days
Number of consecutive trading days				30 days
Stock Issued During Period, Shares, New Issues				5,000,000
Sales Reporting Unit [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Carrying value in excess of the fair value in percentage terms goodwill				8.30%	3.50%

Organization and Significant _5

Organization and Significant Accounting Policies - Cash And Cash Equivalents (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Cash and cash equivalents	$ 164,622	$ 204,301	$ 184,224
Restricted cash	16,015	15,665	14,801
Total cash, cash equivalents and restricted cash	$ 180,637	$ 219,966	$ 199,025	$ 144,519

Organization and Significant _6

Organization and Significant Accounting Policies - Property Plant And Equipment Useful Lives (Details)	12 Months Ended
	Dec. 31, 2021
Minimum [Member] \| Leasehold improvements
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	3 years
Minimum [Member] \| Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	3 years
Minimum [Member] \| Computer hardware and other equipment
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	3 years
Minimum [Member] \| Software
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	3 years
Maximum [Member] \| Leasehold improvements
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	10 years
Maximum [Member] \| Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	7 years
Maximum [Member] \| Computer hardware and other equipment
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	5 years
Maximum [Member] \| Software
Property, Plant and Equipment [Line Items]
Property and Equipment, useful lives	5 years

Organization and Significant _7

Organization and Significant Accounting Policies - Property Plant And Equipment Useful Lives (Parenthetical) (Details)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Period over which internal use developed software costs are amortised	5 years	5 years	5 years

Organization and Significant _8

Organization and Significant Accounting Policies - Disaggregation Of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 3,602,298	$ 3,155,671	$ 3,785,063
Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	2,323,884	2,060,593	1,954,705
Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	1,278,414	1,095,078	1,830,358
Marketing Brand Centric Services [Member] \| Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	554,447	429,200	474,928
Marketing Retail Centric Services [Member] \| Marketing Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	723,967	665,878	1,355,430
Sales Brand Centric Services [Member] \| Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	1,292,639	1,204,240	1,209,480
Sales Brand Retail Services [Member] \| Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 1,031,245	$ 856,353	$ 745,225

Acquisitions - Schedule of Fair

Acquisitions - Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Liabilities
Goodwill arising from acquisitions	$ 2,206,004	$ 2,163,339	$ 2,116,696
2021 Acquisitions
Consideration:
Cash	42,668
Holdbacks	13,464
Fair value of contingent consideration	19,832
Purchase price	75,964
Identifiable intangible assets	35,571
Assets
Accounts receivable	12,677
Other assets	4,315
Property and equipment	998
Identifiable intangible assets	35,571
Total assets	53,561
Liabilities
Accounts payable	13,684
Other liabilities	7,522
Total liabilities	21,206
Redeemable noncontrolling interest	1,793
Total identifiable net assets	30,562
Goodwill arising from acquisitions	$ 45,402
2021 Acquisitions \| Customer Relationships [Member]
Consideration:
Weighted Average Useful Life	7 years
Identifiable intangible assets	$ 27,387
Assets
Identifiable intangible assets	$ 27,387
2021 Acquisitions \| Trade Names [Member]
Consideration:
Weighted Average Useful Life	5 years
Identifiable intangible assets	$ 5,084
Assets
Identifiable intangible assets	$ 5,084
2021 Acquisitions \| Developed Technology Rights [Member]
Consideration:
Weighted Average Useful Life	7 years
Identifiable intangible assets	$ 3,100
Assets
Identifiable intangible assets	$ 3,100
2020 Acquisitions
Consideration:
Cash		68,057
Holdbacks		5,260
Fair value of contingent consideration		14,766
Purchase price		88,083
Identifiable intangible assets		42,460
Assets
Accounts receivable		3,542
Other assets		2,936
Property and equipment		321
Identifiable intangible assets		42,460
Total assets		49,259
Liabilities
Total liabilities		4,569
Total identifiable net assets		44,690
Goodwill arising from acquisitions		$ 43,393
2020 Acquisitions \| Customer Relationships [Member]
Consideration:
Weighted Average Useful Life		6 years
Identifiable intangible assets		$ 42,460
Assets
Identifiable intangible assets		$ 42,460
2019 Acquisitions
Consideration:
Cash			10,582
Holdbacks			915
Fair value of contingent consideration			2,519
Purchase price			14,016
Identifiable intangible assets			10,400
Assets
Accounts receivable			6,853
Other assets			1,390
Identifiable intangible assets			10,400
Total assets			18,643
Liabilities
Total liabilities and noncontrolling liabilities			11,978
Total identifiable net assets			6,665
Goodwill arising from acquisitions			$ 7,351
2019 Acquisitions \| Customer Relationships [Member]
Consideration:
Weighted Average Useful Life			10 years
Identifiable intangible assets			$ 7,562
Assets
Identifiable intangible assets			$ 7,562
2019 Acquisitions \| Trade Names [Member]
Consideration:
Weighted Average Useful Life			5 years
Identifiable intangible assets			$ 2,838
Assets
Identifiable intangible assets			$ 2,838

Acquisitions - Schedule of Supp

Acquisitions - Schedule of Supplemental Information on an Unaudited Pro Forma Basis (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Business Combinations [Abstract]
Revenues	$ 3,717,270	$ 3,339,221	$ 3,869,643
Net income (loss)	$ 56,570	$ (168,954)	$ (12,696)

Acquisitions -Additional Inform

Acquisitions -Additional Information (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2021USD ($)Businesses	Dec. 31, 2020USD ($)Businesses	Dec. 31, 2019USD ($)Businesses
Business Acquisition [Line Items]
Contingent consideration	$ 58,366	$ 45,901	$ 47,649
Period of settlement of holdback consideration	24 months	24 months	24 months
Acquisitions In 2021 [Member]
Business Acquisition [Line Items]
Number of acquired businesses \| Business \| Businesses	6
Purchase price	$ 75,964
Cash paid for business acquisition	42,668
Contingent consideration	19,800
Business combination holdback consideration payable	13,500
Business acquisition, maximum contingent consideration	71,400
Business Acquisition, Goodwill, Expected Tax Deductible Amount	14,300
Bsuiness combination revenue of the acquiree since acquisition date	75,900
Business combination transaction costs incurred and recognised in the income statement	$ 1,600
Acquisitions In 2020 [Member]
Business Acquisition [Line Items]
Number of acquired businesses \| Business \| Businesses		5
Purchase price		$ 88,100
Cash paid for business acquisition		68,000
Contingent consideration		14,800
Business combination holdback consideration payable		5,300
Business acquisition, maximum contingent consideration		53,000
Business Acquisition, Goodwill, Expected Tax Deductible Amount		26,700
Bsuiness combination revenue of the acquiree since acquisition date		64,300
Business combination transaction costs incurred and recognised in the income statement		$ 200
Acquisitions In 2019 [Member]
Business Acquisition [Line Items]
Number of acquired businesses \| Business \| Businesses			4
Purchase price			$ 14,000
Cash paid for business acquisition			10,600
Contingent consideration			2,500
Business combination holdback consideration payable			900
Business acquisition, maximum contingent consideration			10,700
Business Acquisition, Goodwill, Expected Tax Deductible Amount			300
Bsuiness combination revenue of the acquiree since acquisition date			17,300
Business combination transaction costs incurred and recognised in the income statement			$ 400

Goodwill and Intangible Asset_2

Goodwill and Intangible Assets -Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Goodwill [Line Items]
Accumulated impairment losses	$ (652,000,000)	$ (652,000,000)
Intangible assets acquired	35,600,000	42,500,000
Amortization expense	198,900,000	191,200,000	$ 189,900,000
Intangible asset impairment charges	$ 0	$ 0	$ 0

Goodwill and Intangible Asset_3

Goodwill and Intangible Assets - Schedule of changes in goodwill (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Goodwill [Line Items]
Opening balance	$ 2,163,339	$ 2,116,696
Acquisitions	45,402	43,393
Measurement period adjustments	(864)
Foreign exchange translation effects	(1,873)	3,250
Closing balance	2,206,004	2,163,339
Sales [Member]
Goodwill [Line Items]
Opening balance	1,462,378	1,438,340
Acquisitions	32,087	20,788
Measurement period adjustments	179
Foreign exchange translation effects	(1,873)	3,250
Closing balance	1,492,771	1,462,378
Marketing [Member]
Goodwill [Line Items]
Opening balance	700,961	678,356
Acquisitions	13,315	22,605
Measurement period adjustments	(1,043)
Foreign exchange translation effects	0	0
Closing balance	$ 713,233	$ 700,961

Goodwill and Intangible Asset_4

Goodwill and Intangible Assets - Schedule of intangible assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Finite-lived Intangible Assets [Roll Forward]
Gross Carrying Value	$ 2,637,733	$ 2,605,840
Accumulated Amortization	1,250,219	1,053,044
Net Carrying Value	1,387,514	1,552,796
Indefinite-lived Intangible Assets [Roll Forward]
Indefinite-lived Intangible Assets (Excluding Goodwill)	1,480,000	1,480,000
Indefinite Lived Trade Names Accumulated Impairment Charges	580,000	580,000
Indefinite-Lived Trade Names	900,000	900,000
Intangible Assets, Gross (Excluding Goodwill)	4,117,733	4,085,840
Other Intangible Assets Accumulated Amortization	1,250,219	1,053,044
Intangible Assets Accumulated Amortization	580,000	580,000
Intangible Assets, Net (Including Goodwill)	$ 2,287,514	$ 2,452,796
Client relationships [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	14 years	14 years
Gross Carrying Value	$ 2,480,167	$ 2,455,360
Accumulated Amortization	1,158,732	977,140
Net Carrying Value	$ 1,321,435	$ 1,478,220
Trade names [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	8 years	8 years
Gross Carrying Value	$ 138,206	$ 134,220
Accumulated Amortization	78,355	66,209
Net Carrying Value	$ 59,851	$ 68,011
Developed technology [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 13,260	$ 10,160
Accumulated Amortization	8,206	5,989
Net Carrying Value	$ 5,054	$ 4,171
Covenant not to compete [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 6,100	$ 6,100
Accumulated Amortization	4,926	3,706
Net Carrying Value	$ 1,174	$ 2,394

Goodwill and Intangible Asset_5

Goodwill and Intangible Assets - Schedule of estimated future amortization expenses (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
2022	$ 198,664
2023	195,150
2024	193,766
2025	187,693
2026	183,838
Thereafter	428,403
Total amortization expense	$ 1,387,514	$ 1,552,796

Prepaid and Other Assets - Sche

Prepaid and Other Assets - Schedule of prepaid and other current assets (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Total prepaid expenses and other current assets	$ 126,000	$ 105,643
Prepaid Expenses and Other Current Assets [Member]
Inventory and supplies	70,704	44,185
Prepaid expenses	41,165	31,792
Miscellaneous receivables	5,747	9,244
Income Taxes	4,968	11,006
Workers' compensation receivables	803	881
Interest rate caps	0	1,824
Other current assets	2,613	6,711
Total prepaid expenses and other current assets	$ 126,000	$ 105,643

Prepaid and Other Assets - Sc_2

Prepaid and Other Assets - Schedule of other Noncurrent assets (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Total other assets	$ 67,582	$ 65,966
Other Noncurrent Assets [Member]
Operating lease right-of-use assets	47,487	49,773
Interest rate caps	10,164
Deposits	4,858	6,986
Workers' compensation receivable	4,008	4,400
Other long-term assets	1,065	4,807
Total other assets	$ 67,582	$ 65,966

Property and Equipment - Schedu

Property and Equipment - Schedule of property and equipment (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Property, Plant and Equipment [Line Items]
Total property and equipment	$ 201,233	$ 224,998
Less: accumulated depreciation	(137,537)	(144,982)
Total property and equipment, net	63,696	80,016
Software
Property, Plant and Equipment [Line Items]
Total property and equipment	115,093	106,250
Computer hardware
Property, Plant and Equipment [Line Items]
Total property and equipment	58,762	69,428
Leasehold improvements
Property, Plant and Equipment [Line Items]
Total property and equipment	17,286	32,584
Furniture, fixtures, and other
Property, Plant and Equipment [Line Items]
Total property and equipment	$ 10,092	$ 16,736

Property and Equipment - Additi

Property and Equipment - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Property, Plant and Equipment [Abstract]
Depreciation expense	$ 41,100	$ 45,100	$ 42,700
Company recognized loss related to disposal of assets	$ (7,162)	$ (21,091)	$ 0

Other Liabilities - Schedule Of

Other Liabilities - Schedule Of Other Accrued Expenses (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Other Liabilities [Abstract]
Contingent consideration	$ 41,522	$ 10,733
Operating lease liability	20,415	20,894
Interest rate caps and accrued interest payable	19,922	25,266
Rebates due to retailers	17,396	11,246
Holdbacks	15,564	5,764
Client deposits	13,623	10,706
Client refunds related to the Take 5 Matter	9,424	9,417
Employee medical self-insurance reserves	8,161	8,759
General liability insurance reserve	7,131	4,918
Taxes	5,357	6,602
Note payable related to contingent consideration	0	4,048
Other accrued expenses	5,618	3,405
Total other accrued expenses	$ 164,133	$ 121,758

Other Liabilities - Schedule _2

Other Liabilities - Schedule Of Other Long Term Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Other Liabilities [Abstract]
Operating lease liability	$ 40,444	$ 44,737
Workers' compensation	31,401	30,552
Contingent consideration	16,844	35,168
Deferred employer social security taxes	0	24,034
Other long-term liabilities	3,529	7,419
Total other long-term liabilities	$ 92,218	$ 141,910

Other Liabilities - Additional

Other Liabilities - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Other Liabilities [Line Items]
Accrued compensation and benefits	$ 139,157	$ 142,136
Long term liabilities	92,218	141,910
Other accrued expenses	164,133	121,758
Deferred tax liabilities	482,363	489,054
Contingent Consideration Liabilities [Member]
Other Liabilities [Line Items]
Fair value adjustment loss	4,600
Business acquisition, maximum contingent consideration	283,000
Deferred Payment of Security Taxes [Member]
Other Liabilities [Line Items]
Payment of Security Taxes	24,000
Other Long Term Liabilities [Member]
Other Liabilities [Line Items]
Deferred payment outstanding - current	24,000
Surety Bond [Member]
Other Liabilities [Line Items]
Liability for Unpaid Claims and Claims Adjustment Expense, Net	10,000	7,500
Letter of Credit [Member]
Other Liabilities [Line Items]
Letter of credit	54,800	60,700
Unsecured Loan [Member]
Other Liabilities [Line Items]
Other accrued expenses		4,000
Worker's Compensation Programs [Member]
Other Liabilities [Line Items]
Unpaid liability	57,700	56,200
Accrued compensation and benefits	26,300	25,600
Long term liabilities	$ 31,400	$ 30,600

Other Liabilities - Summary Of

Other Liabilities - Summary Of The Changes in The Carrying Value Of The Contingent Consideration Liabilities (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Other Liabilities [Abstract]
Beginning of the period	$ 45,901	$ 47,649
Fair value of acquisitions	19,832	14,766
Changes in fair value	5,763	9,971
Payments	(11,949)	(21,875)
Note issuance for settlements	0	(4,048)
Measurement period adjustments	(1,181)	0
Foreign exchange translation effects	0	(562)
End of the period	$ 58,366	$ 45,901

Debt - Summary of Long term Deb

Debt - Summary of Long term Debt, Net of Current Portion (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,093,075	$ 2,153,618
Less: current portion	14,397	63,745
Less: debt issuance costs	49,796	60,545
Long-term debt, net of current portion	2,028,882	2,029,328
Revolving Credit Facility
Debt Disclosure [Line Items]
Debt carrying amount		50,000
Term Loan Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount	1,311,750	1,325,000
Notes [Member]
Debt Disclosure [Line Items]
Debt carrying amount	775,000	775,000
Notes Payable And Deferred Obligations [Member]
Debt Disclosure [Line Items]
Debt carrying amount	1,113	711
Government Loans for COVID-19 Relief
Debt Disclosure [Line Items]
Debt carrying amount	$ 5,212	$ 2,907

Debt - Additional Information (

Debt - Additional Information (Details) - USD ($) $ in Thousands	Oct. 28, 2021	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Dec. 28, 2021	Oct. 27, 2021	Oct. 28, 2020	May 25, 2020
Short-term Debt [Line Items]
Debt instrument face value		$ 1,325,000
Term loan prepayment premium rate	1.00%
Fees and expense		2,300
Non Cash expense		1,500
Interest rate	1.00%
Long-term Debt		$ 2,093,075
Loan maturity date		Nov. 15, 2028
Proceeds from lines of credit		$ 61,629	$ 213,927	$ 20,070
Initial First Lien Term Loans [Member]
Short-term Debt [Line Items]
Proceeds from lines of credit		150,000
JAPAN
Short-term Debt [Line Items]
Long-term Debt		5,200	$ 2,900
Tranche One [Member] \| JAPAN
Short-term Debt [Line Items]
Interest rate payable								1.82%
Loan maturity date								May 27, 2029
Tranche Two [Member] \| JAPAN
Short-term Debt [Line Items]
Interest rate payable								1.83%
Loan maturity date								Oct. 27, 2029
Subsidiary [Member] \| JAPAN
Short-term Debt [Line Items]
Interest rate payable					1.25%
Loan maturity date					Dec. 31, 2036
Contractual Interest Rate Reduction [Member]
Short-term Debt [Line Items]
Fixed Interest Rate	5.25%
Base Rate [Member] \| Contractual Interest Rate Reduction [Member]
Short-term Debt [Line Items]
Interest rate						1.50%
Advantage Sales And Marketing Inc [Member] \| Revolving Credit Facility Covenant [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Line of credit unused borrowing capacity		$ 25,000
Line of credit unused borrowing capacity percentage		10.00%
Advantage Sales And Marketing Inc [Member] \| Fee Percentage One [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Line of credit unused commitement fee percentage		0.375%
Advantage Sales And Marketing Inc [Member] \| Fee Percentage Two [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Line of credit unused commitement fee percentage		0.25%
Advantage Sales And Marketing Inc [Member] \| Eurodollar [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		2.00%
Advantage Sales And Marketing Inc [Member] \| Eurodollar [Member] \| Variable Interest Rate Spread Two [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		2.25%
Advantage Sales And Marketing Inc [Member] \| Eurodollar [Member] \| Variable Interest Rate Spread Three [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		2.50%
Advantage Sales And Marketing Inc [Member] \| Base Rate [Member] \| Variable Interest Rate Spread One [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		1.00%
Advantage Sales And Marketing Inc [Member] \| Base Rate [Member] \| Variable Interest Rate Spread Two [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		1.25%
Advantage Sales And Marketing Inc [Member] \| Base Rate [Member] \| Variable Interest Rate Spread Three [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		1.50%
Advantage Sales And Marketing Inc [Member] \| Bank Of America [Member] \| Revolving Credit Facility
Short-term Debt [Line Items]
Line of credit facility term		5 years
Letter of Credit [Member] \| Advantage Sales And Marketing Inc [Member] \| Bank Of America [Member]
Short-term Debt [Line Items]
Line of credit facility, maximum borrowing capacity		$ 400,000
New Secured First Lien Term Loan Facility [Member] \| Advantage Sales And Marketing Inc [Member]
Short-term Debt [Line Items]
Debt instrument face value		$ 1,325,000
Percentage of net cash proceeds of certain assets for term loan prepayments		100.00%
Percentage of net cash proceeds from certain debt issuance for term loan prepayments		100.00%
Percentage of excess cash flow for term loan prepayments		50.00%
Secured First Lien Term Loan Facility [Member] \| Advantage Sales And Marketing Inc [Member]
Short-term Debt [Line Items]
Term loan instalment payment as a percentage of principal		1.00%
Term loan prepayment percentage premium							1.00%
Percentage of net cash proceeds of certain assets for term loan prepayments		100.00%
Percentage of net cash proceeds from certain debt issuance for term loan prepayments		100.00%
Percentage of excess cash flow for term loan prepayments		50.00%
Secured First Lien Term Loan Facility [Member] \| Advantage Sales And Marketing Inc [Member] \| Eurodollar [Member]
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		5.25%
Secured First Lien Term Loan Facility [Member] \| Advantage Sales And Marketing Inc [Member] \| Base Rate [Member]
Short-term Debt [Line Items]
Debt instrument variable interest rate spread		4.25%
Senior Secured Notes [Member] \| Advantage Sales And Marketing Inc [Member] \| Advantage Solutions Finco LLC [Member]
Short-term Debt [Line Items]
Debt instrument face value		$ 775,000
Long term debt instrument fixed rate of interest		6.50%
Senior secured notes year of maturity		2028
Debt instrument issued percentage of principal amount		100.00%
Debt instrument terms of interest payment		Interest on the Notes is payable semi-annually in arrears on May 15 and November 15
Long term debt instrument date when the periodic payment is to be first made		May 15, 2021
Debt instrument percentage of the principal amount redeemable prematurely		40.00%
Debt instrument percentage of the principal amount redeemable annually		10.00%
Percentage of note holders by value to approve for purchase of notes by the company		90.00%
Senior Secured Notes [Member] \| Advantage Sales And Marketing Inc [Member] \| Advantage Solutions Finco LLC [Member] \| Redemption Price Percentage One [Member]
Short-term Debt [Line Items]
Debt instrument redemption price percentage		100.00%
Senior Secured Notes [Member] \| Advantage Sales And Marketing Inc [Member] \| Advantage Solutions Finco LLC [Member] \| Redemption Price Percentage Two [Member]
Short-term Debt [Line Items]
Debt instrument redemption price percentage		106.50%
Senior Secured Notes [Member] \| Advantage Sales And Marketing Inc [Member] \| Advantage Solutions Finco LLC [Member] \| Redemption Price Percentage Three [Member]
Short-term Debt [Line Items]
Debt instrument redemption price percentage		103.00%
Interest Rate Floor [Member] \| Contractual Interest Rate Reduction [Member]
Short-term Debt [Line Items]
Interest rate	0.00%					0.50%
Debt Instrument Due December 24, 2024 [Member] \| Subsidiary [Member] \| JAPAN
Short-term Debt [Line Items]
Interest rate payable					0.35%
Loan maturity date					Dec. 24, 2024

Debt - Summary of Future Minimu

Debt - Summary of Future Minimum Principal Payments on Long-term Debt (Details) $ in Thousands	Dec. 31, 2021USD ($)
Debt Disclosure [Abstract]
2022	$ 14,397
2023	13,669
2024	13,649
2025	13,869
2026	13,872
Thereafter	2,023,619
Total future minimum principal payments	$ 2,093,075

Leases - Additional Information

Leases - Additional Information (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Leases [Abstract]
Total opearting lease costs	$ 28.7	$ 44.2	$ 53.5
Variable lease costs	4.6	6.6	$ 8.5
Operating lease agreements, additional area leased	10
Operating lease right-of-use assets	5.7	41.8
Lease liabilities	7.6	42.6
Lease Termination Fee	6.8	18
Additional lease gain	$ 1.9	$ 0.8

Leases - Schedule of Present Va

Leases - Schedule of Present Value of Lease Payments for Remaining Lease Term (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Assets
Operating Lease, Right-of-Use Asset, Statement of Financial Position [Extensible Enumeration]	Other Assets, Noncurrent	Other Assets, Noncurrent
Liabilities
Operating Lease, Liability, Current	Other accrued expenses	Other accrued expenses
Current operating lease liabilities	$ 20,415	$ 20,894
Operating Lease, Liability, Noncurrent	Other long-term liabilities	Other long-term liabilities
Noncurrent operating lease liabilities	$ 40,444	$ 44,737
Total leased liabilities	60,859	65,631
Other Assets [Member]
Assets
Operating Lease, Right-of-Use Asset	47,487	49,772
Other Accrued Expenses [Member]
Liabilities
Current operating lease liabilities	20,415	20,894
Other Noncurrent Liabilities [Member]
Liabilities
Noncurrent operating lease liabilities	$ 40,444	$ 44,737

Leases - Schedule of Right-of-u

Leases - Schedule of Right-of-use Assets and Related Lease Liabilities (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Leases [Abstract]
Cash paid for operating lease liabilities	$ 25,022	$ 42,670	$ 32,229
Right-of-use assets obtained in exchange for new operating lease obligations	$ 19,869	$ 7,496	$ 40,536
Weighted-average remaining lease term	4 years 1 month 6 days	4 years 8 months 12 days	4 years 4 months 24 days
Weighted-average discount rate	7.70%	9.80%	10.00%

Leases - Schedule of Maturities

Leases - Schedule of Maturities of lease liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Leases [Abstract]
2022	$ 22,551
2023	16,529
2024	12,264
2025	8,607
2026	6,048
Thereafter	5,107
Total lease payments	71,106
Less imputed interest	(10,247)
Present value of lease liabilities	$ 60,859	$ 65,631

Fair Value of Financial Instr_3

Fair Value of Financial Instruments - Additional Information (Details) - USD ($) $ in Thousands	Oct. 28, 2020	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Interest expense		$ 137,927	$ 234,044	$ 232,077
Fair Value Adjustment of Warrants		$ 955	$ 13,363	0
Private Placement Warrants [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Warrant Liability	$ 7,900
Stock issued during period, shares, issued for services		7,333,333	7,333,333
Stock issued during period, value, issued for services		$ 22,200	$ 21,200
Fair Value Adjustment of Warrants		1,000	13,400
Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Derivative, notional amount		2,200,000	2,200,000
Interest rate derivative assets at fair value		10,200	1,800
Aggregate fair value of outstanding interest rate caps		400	1,900
Interest expense			400	$ 2,700
Interest income		8,300
Prepaid Expenses and Other Current Assets [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps		10,200	1,800
Other Accrued Expenses [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps		$ 400	1,000
Other Noncurrent Liabilities [Member] \| Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps			$ 900

Fair Value of Financial Instr_4

Fair Value of Financial Instruments - Summary of Financial Assets and Liabilities Measured on Recurring Basis (Details) - Fair Value, Recurring [Member] - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Assets measured at fair value
Assets measured at fair value	$ 10,164	$ 1,824
Liabilities measured at fair value
Liabilities measured at fair value	80,940	69,017
Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	385	1,882
Warrant liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	22,189	21,234
Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	58,366	45,901
Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	10,164	1,824
Significant Other Observable Inputs (Level 2) [Member]
Assets measured at fair value
Assets measured at fair value	10,164	1,824
Liabilities measured at fair value
Liabilities measured at fair value	385	1,882
Significant Other Observable Inputs (Level 2) [Member] \| Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	385	1,882
Significant Other Observable Inputs (Level 2) [Member] \| Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	10,164	1,824
Significant Other Unobservable Inputs (Level 3) [Member]
Liabilities measured at fair value
Liabilities measured at fair value	80,555	67,135
Significant Other Unobservable Inputs (Level 3) [Member] \| Warrant liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	22,189	21,234
Significant Other Unobservable Inputs (Level 3) [Member] \| Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	$ 58,366	$ 45,901

Fair Value of Financial Instr_5

Fair Value of Financial Instruments - Summary of the Estimated Using the Black-Scholes Option Pricing Model (Details) - $ / shares	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]
Fair value warrants per share	$ 3.03	$ 2.90
Share price	8.02	13.17
Exercise price per share	$ 11.50	$ 11.50
Expected term (years)	3 years 9 months 18 days	4 years 9 months 18 days
Expected volatility	63.00%	17.00%
Risk-free interest rate	1.10%	0.40%
Dividend yield	0.00%	0.00%

Fair Value of Financial Instr_6

Fair Value of Financial Instruments - Summary of Financial Liabilities Measured on Recurring Basis (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	$ 2,093,075	$ 2,153,618
Revolving Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount		50,000
Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	2,307,891	2,386,437
Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member] \| Revolving Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value		50,000
Term Loan Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	1,311,750	1,325,000
Term Loan Credit Facility [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	1,406,552	1,447,993
Notes [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	775,000	775,000
Notes [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	894,611	884,826
Government Loans for COVID-19 Relief [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	5,212	2,907
Government Loans for COVID-19 Relief [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	5,615	2,907
Notes Payable And Deferred Obligations [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Carrying amount	1,113	711
Notes Payable And Deferred Obligations [Member] \| Fair Value, Recurring [Member] \| Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	$ 1,113	$ 711

Investments - Additional Inform

Investments - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	20.00%
Equity method investment, carrying value	$ 125,158	$ 115,624
Japanese Supermarket Chain [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	9.90%	9.90%
Equity method investment, carrying value	$ 7,100	$ 7,900
Global Smollan Holdings [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	25.00%	25.00%
Smollan Holding Proprietary Limited [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	25.00%	25.00%
Partnership SPV1 Limited [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	12.50%	12.50%
Ceuta Holding Limited [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment ownership percentage	8.80%	8.80%
Significant Equity Investments [Member]
Schedule of Equity Method Investments [Line Items]
Equity method investment, carrying value	$ 118,000	$ 107,700
Cost of Sales [Member]
Schedule of Equity Method Investments [Line Items]
Equity in net loss of subsidiaries	$ 10,300	$ 5,100	$ 4,900

Stock Based Compensation and _3

Stock Based Compensation and Other Benefit Plans - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018	Dec. 31, 2014
Share-based Payment Arrangement, Expense, after Tax	$ 39,400,000
Share-based Payment Arrangement, Expense, Tax Benefit	6,600,000
Share-based Payment Arrangement, Expense	$ 39,412,000	$ 0	$ 0
Common stock, par or stated value per share	$ 0.0001	$ 0.0001
Defined Benefit Plan, Plan Assets, Contributions by Employer	$ 12,500,000	$ 10,800,000	13,900,000
Selling, General and Administrative Expenses [Member]
Share-based Payment Arrangement, Expense	$ 15,000,000	$ 13,800,000	$ 1,300,000
2020 incentive award plan member
Vesting period	3 years
weighted average exercise price	$ 9.20
Non-qualified stock option	261,324
Unrecognized compensation expense	$ 400,000
Weighted-average period	2 years
Intrinsic value of all outstanding options	$ 0
Common stock, par or stated value per share	$ 8.02
Employee Stock Purchase Plan
Payroll deduction	15.00%
Purchase price	85.00%
Share Based Compensation Arrangement by Share Based Payment Award Maximum Stock Value Purchased Per Employee	$ 25,000
Employee Benefits and Share-based Compensation	$ 25,000
Employee Stock Purchase Plan \| Minimum [Member]
Payroll deduction	1.00%
Employee Stock Purchase Plan \| Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Percentage of Outstanding Stock Maximum	15.00%
Common Series D Units [Member]
Performance Share Units, Granted	0	0	0
Vesting period	5 years
Weighted Average Grant Date Fair Value, Granted	$ 300	$ 300	$ 300
Equity -based compensation , fair value end of measurement period	$ 143	$ 644	$ 184
Equity -based compensation ,numbers of units outstanding	30,000	30,000	30,000
Stock Option Plan Expense Benefit	$ 30,000
Common Series C Units [Member]
Performance Share Units, Granted	0	2,900	21,953
Description of vesting rights				As the result of an amendment and restatement of the Limited Partnership Agreement, on March 15, 2018, 75% of all Common Series C Units awards are subject to vesting over four fiscal years from their respective issuance date. The remaining 25% of the units vest if and when Topco’s private equity sponsors as of the date of the 2014 Topco Acquisition realize a pre-tax internal rate of return of 20% compounded annually with respect to the Common Series A Units of Topco held by such sponsors.
Weighted Average Grant Date Fair Value, Granted		$ 201.25	$ 37.90
Equity -based compensation ,numbers of units outstanding		172,026	174,190	156,975
Share-based Payment Arrangement, Expense		$ 62,700,000
Common Series C Units [Member] \| 2014 Topco Acquisition [Member]
Pre-tax internal rate of return	20.00%
Common Series C Units [Member] \| Share-based Payment Arrangement, Tranche One [Member]
Vesting percentage	75.00%
Vesting period	4 years
Common Series C Units [Member] \| Share-based Payment Arrangement, Tranche Two [Member] \| 2014 Topco Acquisition [Member]
Vesting percentage	25.00%
Common Series C Units [Member] \| Share-based Payment Arrangement, Tranche Three [Member] \| Daymon Acquisition [Member]
Vesting period	4 years
Common Series C2 Units [Member]
Performance Share Units, Granted	0	2,500	1,425
Weighted Average Grant Date Fair Value, Granted		$ 223	$ 284
Equity -based compensation ,numbers of units outstanding	29,875	32,275	33,400	33,525
Share-based Payment Arrangement, Expense		$ 13,300,000
Common Series C2 Units [Member] \| 2014 Topco Acquisition [Member]
Equity-based compensation ,units authorized					35,000
Performance Stock Units [Member]
Vesting period	3 years
Performance Stock Units [Member] \| Minimum [Member]
Vesting percentage	0.00%
Performance Stock Units [Member] \| Maximum [Member]
Vesting percentage	150.00%
Restricted Stock Units (RSUs) [Member]
Performance Share Units, Granted	3,938,903
Vesting period	3 years
Weighted Average Grant Date Fair Value, Granted	$ 10.79
Equity -based compensation , fair value end of measurement period	$ 10.64	$ 0
Equity -based compensation ,numbers of units outstanding	3,660,553	0
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount	$ 22,400,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period	2 years 1 month 6 days

Stock Based Compensation and _4

Stock Based Compensation and Other Benefit Plans - Summary of performance restricted stock units (Details) - Revenue [Member] - Performance Stock Units Member [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2021USD ($)$ / sharesshares
Class of Stock [Line Items]
Number of shares threshold	1,304,540
Number of shares target	2,609,079
Number of shares maximum	3,913,619
Weighted average fair value per share \| $ / shares	$ 13.07
Maximum potential expense to be recognized \| $	$ 51,134
Maximum remaining expense to be recognized \| $	$ 34,808

Stock Based Compensation and _5

Stock Based Compensation and Other Benefit Plans - Summary of PSU Activity (Details) - PSU[Member]	12 Months Ended
	Dec. 31, 2021$ / sharesshares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Performance Share Units, Beginning balance \| shares	0
Performance Share Units, Granted \| shares	2,758,674
Performance Share Units, Forfeited \| shares	149,595
Performance Share Units, Ending balance \| shares	2,609,079
Weighted Average Grant Date Fair Value, Beginning balance \| $ / shares	$ 0
Weighted Average Grant Date Fair Value, Granted \| $ / shares	13.08
Weighted Average Grant Date Fair Value, Forfeited \| $ / shares	13.33
Weighted Average Grant Date Fair Value, Ending balance \| $ / shares	$ 13.07

Stock-Based Compensation - Summ

Stock-Based Compensation - Summary Of Stock Option Plan Activity (Details) - Restricted Stock Units (RSUs) [Member]	12 Months Ended
	Dec. 31, 2021$ / sharesshares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Performance Share Units, Beginning balance \| shares	0
Number of RSUs, Granted \| shares	3,938,903
Performance Shares \| shares	41,424
Performance Share Units, Forfeited \| shares	236,926
Performance Share Units, Ending balance \| shares	3,660,553
Weighted Average Grant Date Fair Value, Beginning balance \| $ / shares	$ 0
Grant date fair value \| $ / shares	10.79
Weighted Average Grant Date Fair Value, Vested \| $ / shares	13.22
Weighted Average Grant Date Fair Value, Forfeited \| $ / shares	12.63
Weighted Average Grant Date Fair Value, Ending balance \| $ / shares	$ 10.64

Stock Based Compensation and _6

Stock Based Compensation and Other Benefit Plans - Schedule Of Weighted Average Assumptions (Details) - $ / shares	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Dividend yield	0.00%	0.00%
Expected volatility	63.00%	17.00%
Risk-free interest rate	1.10%	0.40%
Expected term (years)	3 years 9 months 18 days	4 years 9 months 18 days
Common Series C Units [Member]
Grant date fair value		$ 201.25	$ 37.90
Dividend yield		0.00%	0.00%
Expected volatility		75.30%	41.20%
Risk-free interest rate		0.20%	2.50%
Lack of marketability discount		30.50%	31.30%
Expected term (years)		1 year	1 year
Common Series C2 Units [Member]
Grant date fair value		$ 223	$ 284
Dividend yield		0.00%	0.00%
Yield Test Probability		23.30%	39.00%
Cost of Equity Capital		11.80%	11.10%
Expected term (years)		1 year	2 years

Stock Based Compensation and _7

Stock Based Compensation and Other Benefit Plans - Share-based Compensation, Activity (Details) - shares	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Common Series C Units [Member]
Performance Share Units, Beginning balance	172,026	174,190	156,975
Number of RSUs, Granted	0	2,900	21,953
Forfeitures	(5,236)	(5,064)	(4,738)
Repurchases	(166,790)	(172,026)	(174,190)
Performance Share Units, Ending balance		172,026	174,190
Common Series C2 Units [Member]
Performance Share Units, Beginning balance	32,275	33,400	33,525
Number of RSUs, Granted	0	2,500	1,425
Forfeitures	(2,400)	(3,625)	(1,550)
Performance Share Units, Ending balance	29,875	32,275	33,400

Stock Based Compensation and _8

Stock Based Compensation and Other Benefit Plans - Schedule of Assumptions Used (Details) - $ / shares	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Dividend yield	0.00%	0.00%
Expected volatility	63.00%	17.00%
Risk-free interest rate	1.10%	0.40%
Expected term (years)	3 years 9 months 18 days	4 years 9 months 18 days
Common Series D Units [Member]
Grant date fair value	$ 300	$ 300	$ 300
Dividend yield	0.00%	0.00%	0.00%
Expected volatility	39.00%	48.00%	44.00%
Risk-free interest rate	0.30%	0.10%	1.60%
Lack of marketability discount	25.00%	23.00%	26.00%
Expected term (years)	9 months 18 days	1 year	1 year
Employee Stock Option Member
Grant date fair value	$ 9.20
Dividend yield	0.00%
Expected volatility	28.70%
Risk-free interest rate	1.10%
Expected term (years)	6 years 6 months

Employee Benefit Plans - Additi

Employee Benefit Plans - Additional Information (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Defined Contribution Plan Disclosure [Line Items]
Company sponsors 401(k) plans contribution	$ 12.5	$ 10.8	$ 13.9

Equity - Additional Information

Equity - Additional Information (Details) - USD ($)	12 Months Ended
Equity - Additional Information (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Class of Stock [Line Items]
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, par or stated value per share	$ 0.0001	$ 0.0001
Common stock, shares issued	316,963,552	318,425,182
Common stock, shares outstanding	316,963,552	318,425,182
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value (in Dollars per share)	$ 0	$ 0
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Authorized repurchase of common stock	$ 12,567,000	$ 0	$ 0
Executed open market purchases	$ 58,000
Exercise price per share	$ 0.01
Number of years warrants or rights will expire after the completion of the merger	5 years
Description of common stock	if, and only if, the last reported closing price of the common stock equals or exceeds $18.00 per share (as adjusted for share splits, share dividends, reorganizations, reclassifications, recapitalizations and the like) for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date on which the Company sends the notice of redemption to the warrant holders.
Private Placement [Member]
Class of Stock [Line Items]
Number of warrants or rights outstanding	7,333,333
Number of days restriction upon warrants or rights exercisable	30 days
Public Warrants [Member]
Class of Stock [Line Items]
Number of warrants or rights outstanding	11,244,988
Number of days warrants or rights exercisable	30 days
Number of days restriction upon warrants or rights exercisable after redemption notice issued	30 days
Common Class A [Member]
Class of Stock [Line Items]
Common stock, shares authorized	3,290,000,000
Common stock, par or stated value per share	$ 0.0001
Common stock, shares outstanding	316,963,552
Authorized repurchase of common stock	$ 100,000,000
Executed open market purchases	12,600
Remaining share repurchase availability	$ 87,400
Number of days restriction upon warrants or rights exercisable after redemption notice issued	30 days
Description of common stock	if, and only if, the last reported closing price of the common stock equals or exceeds $10.00 per share (as adjusted for share splits, share dividends, reorganizations, reclassifications, recapitalizations and the like) on the trading day prior to the date on which the Company sends notice of redemption to the warrant holders;
Description of warrant redemption	at a price of $0.10 per warrant, provided that the warrant holders will be able to exercise their warrants prior to redemption and receive that number of shares of Class A common stock to be determined by reference to a table included in the warrant agreement, based on the redemption date and the fair market value of the Class A common stock;
Common Class A [Member] \| Topco [Member]
Class of Stock [Line Items]
Common stock, shares issued	316,963,552
Common Class A [Member] \| Performance Shares [Member] \| Topco [Member]
Class of Stock [Line Items]
Issuance of common stock to sponsor, Shares		5,000,000
Common Class A [Member] \| Public Warrants [Member]
Class of Stock [Line Items]
Exercise price per share	$ 11.50

Earnings Per Share - Additional

Earnings Per Share - Additional Information (Details) - $ / shares	1 Months Ended	12 Months Ended
	Jan. 31, 2021	Dec. 31, 2021	Dec. 31, 2020
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award		five-year period
Share price		$ 8.02	$ 13.17
Class of warrant or right exercise price of warrants or rights		$ 0.01
Private Placement [Member]
Earnings Per Share [Line Items]
Private placement warrants, outstanding		7,333,333
Performance Shares [Member] \| Topco [Member]
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award		5,000,000
Warrant Instrument Redemption Threshold Consecutive Trading Days		20 days
Warrant Instrument Redemption Threshold Trading Days		30 days
Common Class A [Member] \| Performance Shares [Member]
Earnings Per Share [Line Items]
Warrant Instrument Redemption Threshold Consecutive Trading Days	20 days
Warrant Instrument Redemption Threshold Trading Days	30 days
Share based compensation by share based payment arangement equity instruments other than options vested	5,000,000
Common Class A [Member] \| Performance Shares [Member] \| Topco [Member]
Earnings Per Share [Line Items]
Share price	$ 12
Share based compensation by share based payment arangement equity instruments other than options vested			5,000,000
CP Sponsor [Member]
Earnings Per Share [Line Items]
Private placement warrants, outstanding		11,244,988
CP Sponsor [Member] \| Common Class A [Member] \| Private Placement Warrants [Member]
Earnings Per Share [Line Items]
Private placement warrants, outstanding		7,333,333
Class of warrant or right exercise price of warrants or rights		$ 11.50

Earnings Per Share - Summary Of

Earnings Per Share - Summary Of Reconciliation Of Basic And Diluted Net Loss Per Common Share (Details) - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Earnings Per Share [Abstract]
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$ 54,494	$ (175,806)	$ (21,172)
Weighted average common shares - basic	318,198,860	223,227,833	203,750,000
Basic earnings (loss) per common share	$ 0.17	$ (0.79)	$ (0.10)
Weighted Average Number of Shares Outstanding, Basic	318,198,860	223,227,833	203,750,000
Performance Stock Units	1,998,848
Restricted Stock Units	559,649	0	0
Warrants	4,468
Employee stock purchase plan and stock options	242,931	0	0
Weighted average common shares - diluted	321,004,756	223,227,833	203,750,000
Diluted	$ 0.17	$ (0.79)	$ (0.10)

Related Party Transactions - Ad

Related Party Transactions - Additional Information (Details) - USD ($)	1 Months Ended		12 Months Ended
	Jun. 30, 2019	May 31, 2019	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Related Party Transactions (Textual)
Revenue from Related Parties			$ 8,069,000	$ 6,059,000	$ 44,536,000
Accounts receivable			536,000	$ 515,000
Loans			$ 2,093,075,000
Common stock, par or stated value per share			$ 0.0001	$ 0.0001
Debt Instrument, Face Amount			$ 1,325,000,000
Proceeds from Issuance of Common Stock			794,000	$ 0	0
Topco [Member] \| 2014 Topco Acquisition [Member] \| Intercompany Loan Agreements [Member]
Related Party Transactions (Textual)
Debt Instrument, Face Amount			6,000,000
Topco [Member] \| 2014 Topco Acquisition [Member] \| New Intercompany Loan Agreement [Member]
Related Party Transactions (Textual)
Debt Instrument, Face Amount			$ 6,000,000
Debt Instrument, Interest Rate, Stated Percentage			0.39%
Debt instrument, maturity date			Dec. 31, 2023
Common Class A [Member]
Related Party Transactions (Textual)
Common stock, par or stated value per share			$ 0.0001
Common Class A [Member] \| Subscription Agreements [Member]
Related Party Transactions (Textual)
Issuance of common stock to sponsor, Shares			34,410,000
Price per share			$ 10
Common Class A [Member] \| Private Placement [Member]
Related Party Transactions (Textual)
Price per share			$ 11.50
Prior First Lien Credit Agreement [Member]
Related Party Transactions (Textual)
Loans					100,200,000
Prior Second Lien Credit Agreement [Member]
Related Party Transactions (Textual)
Loans					31,100,000
Term Loan Facility [Member]
Related Party Transactions (Textual)
Loans			$ 6,200,000
CP Sponsor [Member] \| Private Placement [Member]
Related Party Transactions (Textual)
Class of warrant or right issued during the period shares			7,333,333
Class of warrant or right issuance price per share			$ 1.50
Proceeds from issuance of warrants			$ 11,000,000
CP Sponsor [Member] \| Common Class B [Member]
Related Party Transactions (Textual)
Common stock, par or stated value per share	$ 0.0001
Issuance of common stock to sponsor, Shares		11,500,000
Price per share		$ 0.002
Proceeds from Issuance of Common Stock		$ 25,000
Conversion of stock shares converted	11,250,000
CP Sponsor [Member] \| Founder Shares [Member]
Related Party Transactions (Textual)
Expired and the Sponsor forfeited (in Shares)	25,000
Board of Directors Chairman [Member]
Related Party Transactions (Textual)
Revenue from Related Parties				16,400,000
Accounts receivable				0
Majority-Owned Subsidiary, Unconsolidated [Member]
Related Party Transactions (Textual)
Revenue from Related Parties			18,100,000	19,600,000	$ 21,900,000
Accounts receivable			$ 2,400,000	$ 2,200,000

Related Party Transactions - Su

Related Party Transactions - Summary of Financial Relationships with Clients of the Company (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Related Party Transaction [Line Items]
Revenue from Related Parties	$ 8,069	$ 6,059	$ 44,536
Accounts receivable	536	515
Client 1 [Member]
Related Party Transaction [Line Items]
Revenue from Related Parties	6,230	234
Accounts receivable	0	0
Client 2 [Member]
Related Party Transaction [Line Items]
Revenue from Related Parties		3,866	41,822
Accounts receivable	0	0
Client 3 [Member]
Related Party Transaction [Line Items]
Revenue from Related Parties	623	1,411	1,439
Accounts receivable	190	181
All other clients
Related Party Transaction [Line Items]
Revenue from Related Parties	1,216	548	$ 1,275
Accounts receivable	$ 346	$ 334

Restructuring Charges - Additio

Restructuring Charges - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Restructuring charges	$ 306	$ 1,299	$ 2,615	$ 6,104
Other Accrued Expenses [Member]
Restructuring charges	300	1,300
Selling, General and Administrative Expenses [Member]
Severance expenses	$ 1,000	$ 4,600	$ 2,300

Restructuring Charges - Schedul

Restructuring Charges - Schedule Of Restructuring activity (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Beginning Balance	$ 1,299	$ 2,615	$ 6,104
Charges	1,184	5,356	5,385
Payments/utilization	(2,177)	(6,672)	(8,874)
Ending Balance	306	1,299	2,615
Employee Severance [Member]
Beginning Balance	544	1,323	3,450
Charges	1,004	4,601	2,271
Payments/utilization	(1,422)	(5,380)	(4,398)
Ending Balance	126	544	1,323
Facility Costs And Other [Member]
Beginning Balance	755	1,292	2,654
Charges	180	755	3,114
Payments/utilization	(755)	(1,292)	(4,476)
Ending Balance	$ 180	$ 755	$ 1,292

Restructuring Charges - Summary

Restructuring Charges - Summary of the Company's restructuring changes by segment (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Restructuring Cost and Reserve [Line Items]
Charges	$ 1,184	$ 5,356	$ 5,385
Sales [Member]
Restructuring Cost and Reserve [Line Items]
Charges	1,140	2,451	2,928
Marketing [Member]
Restructuring Cost and Reserve [Line Items]
Charges	$ 44	$ 2,905	$ 2,457

Income Tax - Schedule of provis

Income Tax - Schedule of provision for income tax (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Current:
Federal	$ 22,085	$ (9,106)	$ 45,874
State	7,667	4,710	11,311
Foreign	13,877	13,422	12,231
Total current tax expense	43,629	9,026	69,416
Deferred:
Federal	(16,007)	(6,501)	(53,314)
State	5,827	868	(11,055)
Foreign	168	(8,724)	(3,694)
Total deferred tax benefit	(10,012)	(14,357)	(68,063)
Total provision for (benefit from) income taxes	$ 33,617	$ (5,331)	$ 1,353

Income Tax - Schedule of effect

Income Tax - Schedule of effective tax rate (Details)	12 Months Ended
Income Tax - Schedule of effective tax rate (Details)	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Income Tax Disclosure [Abstract]
Statutory U.S. rate	21.00%	21.00%	21.00%
State tax, net of federal tax benefit	11.70%	(2.40%)	(1.10%)
Foreign tax, net of federal tax benefit	5.30%	1.10%	(17.40%)
Global Intangible Low Taxed Income	0.00%	0.00%	(8.30%)
Transaction expenses	0.40%	(0.10%)	(5.40%)
Disallowed Executive Compensation	2.30%	(3.20%)	0.00%
Equity-based compensation	(2.40%)	(10.40%)	(1.50%)
Meals and entertainment	1.60%	(0.70%)	(11.10%)
Contingent consideration fair value adjustment	(1.80%)	(1.30%)	7.10%
Fair value of warrant liability	0.20%	(1.60%)	0.00%
Non-deductible expenses	0.80%	(0.30%)	(4.60%)
Return to provision on permanent differences	0.20%	0.10%	8.20%
Work opportunity tax credit	(2.50%)	0.40%	3.30%
Research and development credit	0.50%	0.30%	4.00%
Other	0.60%	0.10%	(1.60%)
Effective tax rate	36.90%	3.00%	(7.40%)

Income Tax - Schedule of geogra

Income Tax - Schedule of geographic components of income (loss) before income taxes (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Income Tax Disclosure [Line Items]
Income (loss) before income taxes	$ 91,166	$ (180,401)	$ (18,403)
U.S. [Member]
Income Tax Disclosure [Line Items]
Income (loss) before income taxes	65,202	(203,526)	(32,893)
Foreign [Member]
Income Tax Disclosure [Line Items]
Income (loss) before income taxes	$ 25,964	$ 23,125	$ 14,490

Income Tax - Schedule of net de

Income Tax - Schedule of net deferred tax assets (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020
Deferred tax asset:
Accrued liabilities	$ 78,711	$ 77,599
Interest expense	37,335	20,851
Net operating losses	10,193	10,557
Right-of-use liabilities	9,790	11,996
Transaction expenses	8,192	8,643
Contingent liabilities	7,768	2,460
Social security tax deferral	6,382	12,656
Insurance reserves	2,138	2,262
Acquired intangibles, including goodwill	1,182	2,205
Debt issuance costs	0	6,422
Other	4,534	5,160
Total deferred tax assets	166,225	160,811
Deferred tax liabilities
Acquired intangibles including goodwill	608,316	621,562
Debt issuance costs	9,629	0
Right-of-use assets	6,218	7,890
Restructuring expenses	(4,788)	(4,977)
Depreciation	2,968	2,464
Other	9,816	6,266
Total deferred tax liabilities	641,735	643,159
Less: deferred income tax asset valuation allowances	(6,853)	(6,706)
Net deferred tax liabilities	482,363	489,054
Noncurrent deferred tax asset	802	2,188
Noncurrent deferred tax liabilities	$ 483,165	$ 491,242

Income Tax - Additional Informa

Income Tax - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Income Tax Disclosure [Line Items]
Cash and cash equivalents	$ 164,622	$ 204,301	$ 184,224
Deferred tax liabilities	$ 482,363	$ 489,054
Net operating loss carryforwards, description	The United States Federal NOLs expire between 2036 and 2037, $13.8 million of the state NOLs expire between 2023 and 2040 and the remaining $4.0 million of the state NOLs carry forward indefinitely. Foreign NOLs of $8.6 million expire between 2024 and 2032 and the remaining $20.8 million of the foreign NOLs carry forward indefinitely.	The United States Federal NOLs expire between 2036 and 2037, $13.8 million of the state NOLs expire between 2023 and 2040 and the remaining $4.0 million of the state NOLs carry forward indefinitely. Foreign NOLs of $8.6 million expire between 2024 and 2032 and the remaining $20.8 million of the foreign NOLs carry forward indefinitely.
Undistributed foreign earnings	$ 101,100
Valuation allowance	6,853	$ 6,706
Coronavirus Aid Relief and Economic Security Act [Member]
Income Tax Disclosure [Line Items]
Unrecognised Tax Benefits that would Impact of Effective tax Rate	6,400	12,600
Foreign [Member]
Income Tax Disclosure [Line Items]
Net operating loss carry forwards	29,400
State and Local Jurisdiction [Member]
Income Tax Disclosure [Line Items]
Net operating loss carry forwards	17,800
U.S. [Member]
Income Tax Disclosure [Line Items]
Net operating loss carry forwards	5,600
Foreign Subsidiaries [Member]
Income Tax Disclosure [Line Items]
Cash and cash equivalents	86,200	87,700
Undistributed earnings	164,100	$ 134,600
Deferred tax liabilities	$ 2,500

Segments and Geographic Infor_3

Segments and Geographic Information - Summary Of Revenue And Operating Income (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Segment Reporting Information [Line Items]
Revenues	$ 3,602,298	$ 3,155,671	$ 3,785,063
Depreciation and amortization	240,041	238,598	232,573
Operating income	230,048	67,006	213,674
Sales [Member]
Segment Reporting Information [Line Items]
Revenues	2,323,884	2,060,593	1,954,705
Depreciation and amortization	170,076	171,569	161,563
Operating income	182,529	63,305	127,961
Marketing [Member]
Segment Reporting Information [Line Items]
Revenues	1,278,414	1,095,078	1,830,358
Depreciation and amortization	69,965	67,029	71,010
Operating income	$ 47,519	$ 3,701	$ 85,713

Segments and Geographic Infor_4

Segments and Geographic Information - Summary of Revenues and Long-lived Assets by Services Provided in Geographic Region (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Revenues
Total revenues	$ 3,602,298	$ 3,155,671	$ 3,785,063
Long-Lived Assets
Total long-lived assets	63,696	80,016
North America [Member]
Revenues
Total revenues	3,153,768	2,792,238	3,324,019
Long-Lived Assets
Total long-lived assets	53,284	72,722
International [Member]
Revenues
Total revenues	448,530	363,433	$ 461,044
Long-Lived Assets
Total long-lived assets	$ 10,412	$ 7,294

Segments and Geographic Infor_5

Segments and Geographic Information - Additional Information (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2021USD ($)Segment	Dec. 31, 2020USD ($)Segment	Dec. 31, 2019USD ($)Segment
Segment Reporting Information [Line Items]
Revenues	$ 3,602,298	$ 3,155,671	$ 3,785,063
Number of reportable segments \| Segment	2	2	2
UNITED STATES [Member]
Segment Reporting Information [Line Items]
Revenues	$ 3,000,000	$ 2,700,000	$ 3,100,000

Redeemable Noncontrolling Int_3

Redeemable Noncontrolling Interest (Additional Information) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Redeemable Noncontrolling Interest [Line Items]
Equity method investment ownership percentage	20.00%
Redeemable Noncontrolling Interest, Equity, Carrying Amount	$ 1,893	$ 0
Maximum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2028
Minimum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2026

Redeemable Noncontrolling Int_4

Redeemable Noncontrolling Interest - Summary Of Redeemable Noncontrolling Interest (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2021USD ($)
Noncontrolling Interest [Abstract]
Beginning Balance	$ 0
Fair value at acquisition	1,804
Net loss attributable to redeemable noncontrolling interests	91
Foreign currency translation adjustment	(2)
Ending Balance	$ 1,893

Commitments and Contingencies -

Commitments and Contingencies - Additional Information (Details) - USD ($) $ in Thousands	1 Months Ended
	May 31, 2020	Dec. 31, 2021	Dec. 31, 2020
Commitments And Contingencies [Line Items]
Surety bonds outstanding		$ 2,093,075
Take Five [Member]
Commitments And Contingencies [Line Items]
Proceeds from representation warranty and indemnity policy	$ 7,700
Surety Bond [Member]
Commitments And Contingencies [Line Items]
Surety bonds outstanding		$ 10,000	$ 7,500

Schedule I - Condensed Parent_2

Schedule I - Condensed Parent Only Financial Information - Condensed Balance Sheets (Details) - USD ($) $ in Thousands	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Assets
Investment in subsidiaries	$ 125,158	$ 115,624
Total assets	5,854,268	5,777,492
LIABILITIES AND STOCKHOLDERS' EQUITY
Warrant liability	22,189	21,234
Total liabilities	3,271,974	3,258,703
Equity attributable to stockholders of Advantage Solutions Inc.
Common stock value	32	32
Additional paid-incapital	3,373,278	3,348,546
Accumulated deficit	(866,607)	(921,101)
Loans to Karman Topco L.P.	6,340	6,316
Accumulated other comprehensive (loss) income	(4,479)	674
Treasury stock, at cost; 1,610,014 shares as of December 31, 2021	(12,567)	0
Total equity attributable to stockholders of Advantage Solutions Inc.	2,483,317	2,421,835
Equity attributable to noncontrolling interest	97,084	96,954
Total stockholders' equity	2,580,401	2,518,789	$ 1,669,806	$ 1,669,314
Total liabilities and stockholders' equity	5,854,268	5,777,492
Parent Company
Assets
Investment in subsidiaries	2,505,506	2,443,069
Total assets	2,505,506	2,443,069
LIABILITIES AND STOCKHOLDERS' EQUITY
Warrant liability	22,189	21,234
Total liabilities	22,189	21,234
Equity attributable to stockholders of Advantage Solutions Inc.
Common stock value	32	32
Additional paid-incapital	3,373,278	3,348,546
Accumulated deficit	(866,607)	(921,101)
Loans to Karman Topco L.P.	(6,340)	(6,316)
Accumulated other comprehensive (loss) income	(4,479)	674
Treasury stock, at cost; 1,610,014 shares as of December 31, 2021	12,567	0
Total equity attributable to stockholders of Advantage Solutions Inc.	2,483,317	2,421,835
Equity attributable to noncontrolling interest	0	0
Total stockholders' equity	2,483,317	2,421,835
Total liabilities and stockholders' equity	$ 2,505,506	$ 2,443,069

Schedule I - Condensed Parent_3

Schedule I - Condensed Parent Only Financial Information - Condensed Balance Sheets (Parenthetical) (Details) - $ / shares	Dec. 31, 2021	Dec. 31, 2020
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, par value	$ 0.0001	$ 0.0001
Common Stock, Shares, Issued	316,963,552	318,425,182
Common stock, shares outstanding	316,963,552	318,425,182
Treasury Stock, Common, Shares	1,610,014
Parent Company
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, par value	$ 0.0001	$ 0.0001
Common Stock, Shares, Issued	316,963,552	318,425,182
Common stock, shares outstanding	316,963,552	318,425,182
Treasury Stock, Common, Shares	1,610,014

Schedule I - Condensed Parent_4

Schedule I - Condensed Parent Only Financial Information - Condensed Statements of Operations (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Condensed Income Statements, Captions [Line Items]
Revenues	$ 3,602,298	$ 3,155,671	$ 3,785,063
Selling, general, and administrative expenses	168,086	306,282	175,373
Depreciation and amortization	240,041	238,598	232,573
Operating income (loss)	230,048	67,006	213,674
Other expenses:
Changes in fair value of warrant liability	955	13,363	0
Interest expense, net	137,927	234,044	232,077
Total other expenses	138,882	247,407	232,077
Loss before income taxes and equity in net income of subsidiaries	91,166	(180,401)	(18,403)
Provision for income taxes	33,617	(5,331)	1,353
Net income (loss)	57,549	(175,070)	(19,756)
Net income (loss) attributable to subsidiaries	3,055	736	1,416
Total comprehensive income (loss)	49,341	(166,979)	(15,675)
Parent Company
Condensed Income Statements, Captions [Line Items]
Revenues	0	0	0
Cost of revenues	0	0	0
Selling, general, and administrative expenses	0	0	0
Depreciation and amortization	0	0	0
Total expenses	0	0	0
Operating income (loss)	0	0	0
Other expenses:
Changes in fair value of warrant liability	955	13,363	0
Interest expense, net	0	0	0
Total other expenses	955	13,363	0
Loss before income taxes and equity in net income of subsidiaries	(955)	(13,363)	0
Provision for income taxes	0	0	0
Net income (loss)	(955)	(13,363)	0
Equity in net income (loss) of subsidiaries	55,449	(162,443)	(21,172)
Net income (loss) attributable to subsidiaries	54,494	(175,806)	(21,172)
Other comprehensive (loss) income, net of tax Equity in comprehensive (loss) income of subsidiaries	(5,152)	8,827	5,497
Total comprehensive income (loss)	$ 49,342	$ (166,979)	$ (15,675)

Schedule I - Condensed Parent_5

Schedule I - Condensed Parent Only Financial Information - Additional Information (Details)	12 Months Ended
	Dec. 31, 2021
New Secured First Lien Term Loan Facility [Member] \| Advantage Sales And Marketing Inc [Member]
Condensed Financial Statements, Captions [Line Items]
Percentage of net cash proceeds of certain assets for term loan prepayments	100.00%
Percentage of net cash proceeds from certain debt issuance for term loan prepayments	100.00%
Percentage of excess cash flow for term loan prepayments	50.00%
Parent Company [Member] \| Minimum [Member]
Condensed Financial Statements, Captions [Line Items]
Percentage of consolidated net assets of Parent and its subsidiaries	25.00%