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PaySafe – Analyst Day, March 9, 2021 |
transaction, but through a digital wallet where you KYC them, you fund, you can proactively market to the customer, and over time you can have more payment factors as well, and really build out the functionality.
We started that journey about two years ago. We felt there’s some engagement there. By the end of this year, our target is 80% of our revenue. We’ll go through the wallet function versus the ticket function. We think that’s an incredibly exciting opportunity, not only in terms of marketing and engaging customers, but also developing the product for future opportunities. That’s the eCash business.
The third business is our integrated processing business. In that business we go to market with a Paysafe brand, and we really target two distinct customer segments. The first one is hundreds of thousands of small and medium-sized enterprises in the United States, as well as thousands of sophisticated e-commerce and online merchants, where our gateway, our multiple APM’s, and our risk management really, really create a difference for those customers.
In terms of route to market, we go to market predominantly through direct sales. We go direct to corporations. We’re have very vertically focused teams, including in iGaming, including in direct marketing, and some other verticals. Also in the SME business, we have a direct channel that’s fast and growing. We also do leverage some ISO agents as well in that business.
In terms of why we win, we win for several reasons. One, we can serve clients across multiple geographies, the U.S., Canada, and Europe, in particular, across multiple backend processors. That’s an advantage. We have a single API that connects to hundreds of APMs, as well as our own proprietary APMs. That allows for some very unique solutions. Danny will give a couple of stories to bring that to life. Three, it’s our risk management. We leverage risk management in iGaming with chargeback protection to KYC and customers, to direct marketing where you merge on merchant practices, to travel, where we have very sophisticated delayed delivery capabilities that eliminate some harder parts of risks in the payments ecosystem. Lots of areas about why we win and why we differentiate ourselves versus the competition.
In terms of future growth, it’s really a vertically focused strategy. U.S. iGaming is a very, very large opportunity for us, expanding into the emerging verticals, including online gaming, financial services and travel, and select integrated software vendor verticals like health and property, are all areas of growth for us in this space. It’s also about consolidating all of our on-boarding to a single on-boarding in the U.S., across multiple backend processes. That gives us a lot of leeway, a lot of optionality, and there’s a real gap in the market for that type of service.
Those are the products, that was a lot of information there. We do have a video that brings a bit more to light. But as you can see, very, very deep functionality, deep specialization across wallets, eCash, and processing.
If you go to next slide, the thing that gets me excited, sorry, I missed one here. This is just the financials on those numbers. I’m not going to go too deep in this because Izzy will really go deeper into the financial section. But I think the main point of this slide is two things. When we do these products, when we grow the market, we do them at scale. I think we do them at very attractive take rates as well that we’ve seen to be very sustainable throughout Paysafe’s history.
If we go to the next slide, it’s where we combine it all together, and again I think this is a really interesting and exciting aspect of Paysafe, hence the two-sided network. We can go to a sophisticated client in iGaming, to an ISV like property management, to a trading site. We can do all of the payment acceptance capabilities that many players can do, but we can do it internationally, we bring risk management, we bring multiple APM’s.
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