GameSquare Esports (GMSQF) 6-KGameSquare's Stream Hatchet Reports Esports Livestreaming Hours Increased 15% During the 2023 First Quarter

EXHIBIT 99.1

GameSquare's Stream Hatchet Reports Esports Livestreaming Hours Increased 15% During the 2023 First Quarter

Total esports hours watched were over 650 million during the 2023 first quarter

July 20, 2023, Frisco, Texas – Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ: GAME | TSXV: GAME), ("GameSquare", or the "Company"), recently published its esports Livestreaming Trends Report for the 2023 First Quarter.

Stream Hatchet’s latest esports report offers a detailed outlook into the past and current state of the esports livestreaming market, and its relevance to the popularity of streaming platforms, esports organizations, tournaments, and creators. Key takeaways include:

“Stream Hatchet has become a powerful analytics and business intelligence platform for the esports industry. Their market leading reports confirm the robust growth the esports and streaming markets have experienced. In fact, total esports hours watched during the first quarter has increased to over 650 million hours, up from 568 million hours watched in the first quarter of 2022 and 270 million hours watched during the first quarter of 2020,” said Justin Kenna, CEO of GameSquare.

For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com. Stream Hatchet’s next Livestreaming Trends Report will be issued in the coming weeks.

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ:GAME | TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. www.gamesquare.com

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Media and Investor Relations

Andrew Berger

Phone: (216) 464-6400

Email: IR@gamesquare.com