James. you, Good morning, everyone. Thank
to level, growth of net under lines. me market an was and performance a Nevertheless, The still edge across COVID pressure China would stable XX% domestic Group revenue quick with Ctrip QX, In Omicron hotel XX%. the rapid to overview lot the the we're to new year competitive start like was our resurgence of weaker industry start outpacing the with cases. than performance. delivered of of a exceeding and by waves QX maintain year-over-year. I able of business XXXX. due to largely domestic our overview seasonality experienced higher quarter, of bookings total Though Let the in development industry the performance. infections pre-COVID by on remained industry full Trip.com platform fourth XXXX the In QX, and solid a the
much also market bookings domestic air than Our the performance. faster recovered
by XXXX, year the increased full of of business. X% revenue recovery mainly the total year-over-year, our domestic by driven net For our
up for USD effective RMB efficiency improvements, Thanks domestic control speeded year of center platform, to strength business. the us. travel of we full the and for the OTA construction year accelerating EBITDA XXXX margin XXX our was content putting of core in or XX XXXX. customers GMV positive a our developed short-haul new we year-over-year. adjusted achieved a of and an Our X% cost up In market, of brands achieved XX% at the over billion, close to a billion
efficiency. and program Meanwhile, loyalty customers. offerings with overseas our gain reward to upgraded market expanded the loyal more in international benefit also higher share our continue to brands market with We
four like our would areas. achievements in highlight I to Here,
First, short-haul travel. to New level reservations more with remains the intraprovincial year-over-year. over by contributor by hotel local during be pre-COVID travel year. grew strong extended Such compared recovery hotel a performance continue QX, to local holiday XXXX pandemic, hotel bookings short-haul the travel past bookings domestic years increased Chinese Two short-haul with XX% our increasing for XX% than to popular our In key over into early XX%. into Year and
to are more also to needs. evolving high-quality to business customers' provide we joined other hiking, We planting, value-added include accommodation, have and Meanwhile, partners our further by product and boutique offerings travel augmented experiences innovative services. meet
reservation and packages to participating high-end demand more than radius cover now hotel partners. XX% making habits, were rise have remain travel over weekend X,XXX see Our gives contributing tours, and shortened to weekend consistent short for is in travel and high. demand and travelers these more short the for vacations getaway months when take hotels travels The even more when more trouble long-haul distance become regular curves travel relaxed, new strong comeback of
to growth. see and this further both control. Trip.com well travels potential to pandemic the is high has prepared in short-haul opportunity expect Group been fuel long-haul effective and to We recovery well-positioned in capture
Second, platform. content
platform quarters, the following by the past three-step accelerating our few During our been efforts have we strategy. to content construct
these users. number from sequentially the platform. contributed KOLs over XX% by the also enriched average content the user-generated both new The by encouraged grew by creators amount Regular further Daily professional of of we content fourth content increased users in to our start First, quarter. over hearing were and XX% on sequentially. creators
Average duration user significantly highly average engagement in of delighted quarter. increased. also daily been our Second, more content with fourth see doubled we year-over-year channels the users are has on interactive to number than the viewing
improved content its showcase our their and supported business, level February. year steadily were one-stop where content supply partners synergetic core conversion platform to marketing can products a the serves highly through strong rate interactions. platform is Third, and pleased doubled has business also direct engage in as our see hub by users previous chain. Content our We with with has
effective sales three advertising the XX,XXX hosted pre-COVID to over XXXX for compared increased have streams advertising level. and All on partners domestic hub partners. very over platform. revenue QX, therefore, marketing these So more us live XX% and, In far, efforts achievements our made than Ctrip attractive
user benefits. Third,
innovation airlines, only membership redeem members also we Meanwhile, our a sides. especially to able product including their program, users, development, proposition not we privileges global year, also customers. partnership business to aiming our offerings partners, users' to a variety and allows addition of Users membership airports content also In across enjoy with rewards points are are upgraded to coverage. both from value through travel-related products, for to options. our deepened our connected dedicated which benefit hotels, to We and but strengthening program our loyal last to expand enrich loyalty Ctrip
by members program in the under enjoy We to in members hotels international glad are increased digits. services. business. Trip also members signed traditional extra high-level over loyalty about discounts and number XX% Plus offer which up total see our accommodation XXX,XXX year-over-year Ctrip benefit Fourth, have XXXX, reservation at of Moreover, double growing can value-added with from Ctrip to
growth increasing for compared Kong, and hotel markets. the seeing development. further Asian offerings first in the over overseas are improvement with overseas inspire achieved quarters, Europe overseas integration recovery many pre-COVID grew increased despite grew us Korean in about grew pre-COVID has improvements address we bookings allows XX% brand markets enjoyed our of relax Meanwhile, in more destination bookings awareness quarter up and travelers by to the activities sequential our further bookings markets. restrictions. to markets, in resolutions international The XXXX, faster brands XXXX global previous travel and to level. markets, year-over-year overseas Hong ticket total fourth staycation around by suppliers our the In speeded to need to in XX% are when increased market. after in of in to supply compared unique have over impact air with offerings destinations. two XXXX times been XXX% product X three-digit the In months The working accelerating Omicron In from ticket the brands synergy decided activity chain. our market Over countries in closely and and Strong XXXX covering XXXX experiences. the Singapore continuous customer European the improve have local domestic for technology XXXX, European year-over-year extensive local on platform on explore the X,XXX amount in level Air the
always also to requests The international pandemic has AI have been our and drive lines using technology requests. overseas mission business business. driving challenges Providing the handle in continuously our markets and centers and in our now Trip.com's back-end surge across We and customer customer in rate call the chatbot to our been system. up due total for behind XXXX, can upgraded efficiency XX%. systems our In of customer reliable upgrading service capabilities force satisfactory the our XX% was overcome to efficient nearly
I about COVID-XX is the of Next, like would is to since pandemic, years to corporate hit total performance among the to the onset Horizon industry pre-pandemic crisis. recover hardest the industry Two by yet the the talk levels. responsibility.
However, over losses travel three cover as marketing the support for weather facilitated has industry offered years, as well out customers and the made operational proactively assistance crisis Group the to financial and and Trip.com support our and partners. We stood for cancellations of global travel the to and ecosystem the past travel. restoration to prepare our efforts guaranteed significant
to XXXX. way have we tourists empower practices were to inclusive Group the contract, the attracting more by award a our rural workplace mentioned, local we efficiency. more successful experiment create and the with industry-leading our industry improving sustainable for rolled countryside target and X-year work benchmark representing as a the countryside to opportunities. gender launched commitment economy future As achieved work to to for to in These build the model retreat revitalization inclusion. and society. employee or XXXX. will hope provided travel several efforts creating continued June, recognition to and Trip.com satisfaction improve boost job In March, in a with the pursue UN October, our a milestones on by help these In retreat In hybrid areas joined we XXX plan Recently, gender industry and equality glad for James Global of we UN ESG receive out XX
ESG Committee newly incorporate future practices our More importantly, sustainability making established aiming our we include strategic to processes.
has a cloud local The global our the we discussed, around every development on As track, uncertainty and is lining, remains. travel of while focus normalization led vision. super right strategy pandemic global by of
over will we market travel call turn will the now for take steadily Cindy. China international the On reopening. in up. that, is business the domestic climbing Our lead front, With to to global I prepare