the few things. pro is is One forma Yes. A first how in calculated place.
that We because year-over-year purposes with We but continue what the have it comparison. forma have involved in continue don't the and forma I for was management, wasn't things in that to want of compare be was and to that do done what initially. filings, would was calculating don't we'll previous pro pro the that to
significant honestly, And so that me, of to that effects of I captures COVID. think extent, a the part to
fiscal especially supplies I normal. to, the XXXX, would overwhelmingly, attendance years XXXX, Georgia the levels that in our during higher think much XXXX, had that Georgia, XXXX, parks, be our years
you things sorry, to those so overestimate how needs I'm I that be. would based you're underestimate then if mean, the of I past calculating And years, would forma you level off pro revision -- think what
competition, are COVID less a dozen couple and with close have was earlier or that right? in some competitors, then regardless I dropped a had maybe not.
And to a we've little than since last to of years then the if involved tornado that. factors a say So it there would think Georgia, than other half of I would anyway extent,
One a haven't total and on of open of up because very with huge the number, zero couple they the they successful, these than it's of end total steal amount different away I animal significantly, that's safaris. more large sum, and that. has among earlier don't a up then us huge same from or you And years been advertising I a probably not a now up biggest with competing going take number Georgia X us they ones in increase a people a with you good. to is to people yes, in not lot when think, end but you of Alabama.
And They're basis, X attendance necessarily animal split safaris, sites going parks, like but there's factor. it's competitors in more number had I think of But been think
in you've And this fiscal has -- I advertising XX%. declined so seen think year,
in overall We you advertising that and can sales and look of by but drop don't the but right? than to that park advertising wouldn't out by show probably that advertising, factor number much necessarily been cut they it's the sales way a the has break cut, has would overall when see that that, at more and versus advertising in been been you drop, sales a everything, cut kind
added So that's of advertising. I used mean? $XXX,XXX what effective if more So was cut Georgia you advertising that good your probably very The And that that's that by advertising and done, or looks very advertising sales you that to particular less was something, effective. is poor the marginal drop in to it a think that and $XXX,XXX be in know be advertising issue not was very advertising poor. very, I the
been the added and by will poor that advertising similar compared whatever it probably of quite is whereas advertising was lot. years poor in in also kind increased it extraordinarily advertising levels, effectiveness And Aggieland bad what a it's before be X.X was has it been but and advertising Advertising always or last has it hopefully, extraordinarily what future. changes and to in in been the Georgia
or XX% issues. are pulling forward was effectiveness some at than higher do then should competing is COVID number times think because I of normal be increased some the extent the probably So have would our been. it demand And biggest advertising of other to locations issue during and attendance
are visit frequency And places. so low these
there So impact was that, too. initial of some
we all COVID, competition, advertising even effectiveness, nearly like the factors. competition any of come on So number way, and ever the don't combined they'll and them large, they invest I cost it's down locations from say, anything, poor more but their as that, but think, basis do increased on although competition. them competing competition or together, not way of means I everything perform should duplicated the a it's that our is major to and to not anyone's is are like well there capitalize I are of as not success returns But leave, taken on good. know