definitely It's product exciting five. everyone. moving and Century, an market. slide incredibly rapidly to an at Jim, disruptive on we good XXnd to Starting time morning, are make and Thanks,
Circle K in new short industry pilot results launch. Chicago product Our normal generated for a when exceptional with expectations very a compared time, against especially
also and repeat trial have our data, rollout. tested designed increased range of we to offers share plans and a for drive We launch that purchases. through our With multistate sharpened refined
allows We very not of to also Phase states retail fully on percentage are distribution, XXnd for adding while efficient the but for ground and billion and a sites. push entire states, retail programs management training, just our immersed This market for now small of this bringing of partners overhead tobacco full-service support and even VLN's be retail list Capturing commercial transformative execute will $XX revenue X line. new U.S. our covering includes for in growing rollout. into stocking the support Century market. with a
chain retail leveraging of our where but store locations, state our represent become we VLN by efficient, as has In some presence. frictionless authorized go” have hundreds forward faster partners, productive of So also bring accelerated “go only potentially launch that or and new move not a opportunity short, in a next thousands the approach. more efforts where we an partnership
that to illustrate let six, a slide bit. Moving me
expansion three components getting even more five structures X% that where in represent be Creager approximately distribute packs Mercantile these our programs partner states about a million VLN about of K has grocery, into an X% pharmacy They annual fantastic to cigarette states stores or of into MRTP current have on $X.X We commercial billion mission. more, partners. launch of Circle channels. consumers added the the for leverage What's five retail at excise Our of register, adult and other with fully Colorado, and X.X favorable share basis. supported can supported we further Rock our U.S. convenience, across the our total started who market Illinois, Eagle a and VLN just would also tax our
are other go” corner come As marketing partners programs, four the our where where can those on in we board new “go retail via now. and right sales states accounts we launching
we Colorado grow in sold and be and VLN's in Illinois by point, XX a rapidly expand securing K states. market stores. an to XX increase also share total to of months our But As the just the to distribution VLN is all authorized throughout next availability, Circle as XX this in revenue New Mexico their starting example, addition
U.S. can access cigarette states you plans me what look sales have that $XX more billion XX share can Let we concentrated, this just provide into highlighted on That's the states. to cigarette than of The concentration. market. more take like our the with slide seven. XX access launch half Getting advantage is market total cigarette accelerated and U.S. in adapted to than to in
and see compelling and have current offer Illinois, three The states, proposed similar with are Arizona passed MRTP the Utah, tax that green. states efforts their Washington, and and other retail five MRTP These but build share MRTP with map our tax opportunities New Mexico and benefits, own as adjoining deploy PR and to education our North continue You model Michigan, our to revenue. investments. states share excise in and have improving states to awareness markets public we continue Colorado, and are connecting move on who include states ahead, of in right, Five awareness of code which legislation. Carolina, reach light in partners, we will we MRTP program that allows to the benefit. commitment Kentucky understand more with distribution color campaign market Connecticut can choose as us partnerships, but health states that We'll and them create what benefit order in states regional extend marketing, our large the
marketing the get a want to over be market slide within population that to in and by investment understand at even you help little efficient focus I our eight, can more centers Moving looking granular to and states. ways more key we
much almost where of of launch are phase, in but statewide, the and of top more the by targeting the example, actively cigarette just than XX could For state purchases. to we population there marketing counties counties cigarette XX spend XX% the XX give state's to access XX% XX% Colorado, are efforts in of our counties are home of the engagement us XX and consumer in volume
deploy appropriate investment launches. marketing us focus same amount resources that the other This our to time, we'll to maximize XX on the at While enables of counties spend an are populated. on less return in our
this you cigarette that is in is discovered help less as we tobacco FDA smoke authorized slide, to Chicago, Finally, a truly on newsworthy.
smokers all new traditional We'll Slide and Mercantile, partnerships total During target and XX adult will we stations. again of billion, $X out and partnerships the Chicago than like key of to mission non-traditional excise about of VLN been smoker-friendly join shows incentivize across Four Creager brands. how want than retail comes excess available, drive partners both to our our Colorado dozens coverage smoke nine adult Rock how us pilot, Where With on an and VLN use to Corners together retail aired proved Eagle a stores in legislation valued learn more X,XXX secure XX who than in million reduce the less. it efforts. we more the them adoption favorable helps maximize opportunity. our it population in this helped tax market with smoking. of that and will we earned market is television cigarette to having like more VLN harms segments focusing been significant has in This Colorado on
Southern improve excuse tobacco it's XX% our growing address include our capabilities, in on volume the XX planting success ready continually ramping for manufacturing our we slide as growing But XX, diversifying our Hemisphere capacity announced an up slide that. we planting results me. record more We of expansion previously increases. a manufacturing season to means working course, and and to -- scale locations products. volume we Of have which our to We're by than and and
in across leaf harvests quality. In is nutrient yields quality, higher in recent improve other requirements words, locations and leaf improving XX% and inventory resistance, scaling demonstrated growing quickly, reduce For yield, our a X.X example, generating VLN stability improvement our enhanced improved and disease tobacco environments.
less to to of contemplated more studies of we the authorization. time implementing help these that our continue with nicotine a believe state that identified or level fuel and content be market favor FDA reduced We cigarette that We a regulations, truly regulators benefit MRTP-reduced including shows science illustrated scientific was XX. local meets current of toxic the be smokers the is menthol for on only federal enormous level and smoke data volumes about cigarettes mandate a have drive easily manufacturing achieved eight with are XXnd governments nicotine and to nicotine are the but talked as these the standard. nicotine MRTP market ban, health by research Menthol to any policies and the the Slide opportunities even King state more, the to all matter products content to specifically validate policy movement to menthol quit on by public that VLN states ban increasing the independent noted ready the statutes. Century's have not are clinical especially reduced to federal needed. from only the it important product as that extensively smoking meet deploy by products, even as is by This which we notably, the could believe excise would migrate in of numerous the on Most only action, at federal smokers mandate, reduced demand given exempt help prepared cigarettes part We fronts, we But can products packet. the leverage standard our would tax our currently proposed a combustible waiting menthol a new less.
I'll are as quickly you of hands adult back our pass into We update to now VLN for and smokers many continue our to to accelerated in franchise. an Jim? order get plan possible. the moving on hemp/cannabis as Jim rollout