XXnd almost running Quarter a It's different XXXX, Century's Conference both improved Call. we Thank December year be company have to a with Results say, much dramatically all and Third and we're the won't productive that's most a a covering year and Matt, to you, facets, good you joining results. of it call trends morning, walk XX XXXX say, Dan will been spending and this through company I I'm excited ago forward. outline pleased We time be QX past team revisiting of current everyone, financial to will company in were much be joined Suffice months changed since and go motivated. as the on we the call. and than the we vastly for thank and you strategy in on this our
business model. and We now intuitive have a simple very
products low side our a we of product have the house cigarette contract branded CMO VLN, of house, the and business reside. have We a manufacturing side where nicotine or
we between sides the You have very as forward. synchronicity important our my and this about heard here of synchronicity the X shape company business, talk over the time going is me
the to landscape an our or cigarette tobacco billion as this market market. SAM $XX it of or controls Big the a ahead served XX% industry. As tobacco TAM The reinforce is approximately function and strategy, of view market. we at market our U.S. of approximate combustible market the available helps that look I available annually. in market total
market category we So with $XX approximate market. in our that CMO market, plenty serve us an customers typically is in the There's our billion $XX the brand serve is the for slice. that of the of and VLN VLN XX% and room which remaining billion
points, tiers see populated the VLN customers is of premium segment plenty and price as known our our the us, plenty and in brands provide opportunity many of you discount SAM will This brands. as lower and billion at market for brands well. usually is for The $XX CMO with within many opportunity are brands
further of I'm our context that talk With to now the targeted CMO going the about side of market, first. house
will the press VLN. our while you business release XX-Q, of revise around and in our CMO see today revenue lion's As share we strategy our the the is
industry. Once procurement, our wide As own provide not. responsibility distribution range we model we or have production under customers We service the the scheduling, et we're taxes, superior our goes, as a a far of for to regardless business retail in their contract, quality, of CMO shipping on take whether services cetera. provide the product customers
the product and In The not we case We customers that only their when are grow. what their line brand quality North factory with our stores, is behalf do it factory is Therefore, own pack, is reputation Carolina relationships at with and sold is in their house channel. on our own we're to our respect on grow, customers' manufacture known until the we own factory. with as retail critical well we that they our CMO retail every critical, the the for. have paramount, brands. where our product within produces becomes customers key their as The is their leaves our but work the our
brands significant marketplace gears a advantage provide house as with VLN. we switch the opportunity in CMO and about us and These talk
Our nicotine XX% intake. traditional product, cigarette control product a a less believe, cigarette. nicotine current than low VLN their This is nicotine the we to smokers gives with choice
nicotine sisters and entire the Our would users, noncombustible in to combustible to their big like brothers industry stay both of tobacco highly-addictive and the content population products. hooked tobacco
in make a Court USA Altria, them are Federal intentionally designed where Tobacco sign there's Tobacco, Morris to cigarettes more and has every and cigarettes state, the area on Philip R.J. U.S., every Reynolds Reynolds door Philip Morris addictive." Lorillard ordered I stating, In "A to fact, sold quote, or and R.J. USA
nicotine issue. a and addiction is Nicotine huge
seen may but signs have there. may You have they look you them the missed or for them, please are because
nicotine. but date, in The can listening being store In with been the We'll world that annually hasn't message et is travel. billions the TV spent addition, associations, to literally U.S. right the maybe message dollars traveling. the And we cetera, communicating level, of are help the on of at ads, harm now communication websites, see.
a XX-year nicotine Carolina extensions help of on the cigarettes, to we the journey with product low plan State developing University We leading VLN control Century and offer charge today and with nicotine other low our their give VLN product of tobacco XXnd through North down our to products. In development the tobacco the choice of line nicotine road, choice is offerings. users others, our
industry. shape. forefront CMO lay solution-oriented begun been what growth Our synchronicity take to of that and our and is has Century strategy I out VLN plans critical and towards products to and will working we've with XXnd bringing our to the the the business VLN the
us produce business, have customers rely products. to great CMO we the who on In their
their a portfolios, critical and Our our business. us. customers export about expanding speaking growth are We're both is and introducing new products responsibilities within engine this and for brand domestic
high-volume, our that we've CMO soliciting take who products. high-quality existing NASCO are of within product addition North to In can the the new machine in our customers growth advantage known their base as production and team built and we customer Carolina expansion, talented
our strategy our the A our VLN past, lineup. are house brands these and product in is strategy our our CMO CMO customers' priority lineup the and solution. expand market low this provide key VLN, VLN of but the the for label referred opportunity. of targeting product is brands For flanker VLN SKU with tobacco lines. VLN merge significant in within to nicotine us I've to our This and a customers' enter as is intersection brands private where
will as stores. their go, customers we well carry As VLN flagship our brand under our in brands as CMO their SKUs
the distribution the as build to facings hold, multiple strategy, in category have brands their carry VLN category With potential that to under the this Eventually, and to retail. we will with a VLN brand. strategy that broaden takes this begin will different represents have begin we
the we the and to reactivate Within retail X,XXX that a significant of do and both products, higher outlets to menthol, have carry register. sales rate regular work achieve currently our brand VLN to
the period need heard of cartons fact break of the that to up alone. time. we You've store an carton X.X a extended even to week rates product, stores, At sale VLN to per me for we launch on X in the saw refer some of
strategic that exactly expansion where happens, to Instead and way, of call, incubating fast went stores playing are. that's up we X,XXX did XXXX with coverage. you're catch-up, a and slow I we outkicked a in very When wide in what further our
of That's large air into they their now In reordering through brand. as our distribution addition, to partners, inventories supply we And I refer burn sold volumes pocket. to VLN. before have flagship what a
and as and side actions X,XXX put, done will the are brand cetera. on other follows: taking we're store side VLN be need training outlets the the and the et Simply level. it with our activate signage programs, presentation, at product attention from to refresh retail This retail
XX% flanker market growth north will the market. $XX of all X,XXX targeted the store at in is Private retail VLN the outlets. or add the total addressable label billion increasing this of or the Again, distribution, count lower
We will product. of will flagship Having our educate manage the as brand beyond ability a private VLN launch. brand outkick VLN opportunity in the both SKU with eyes VLN fast activate programs our we that, and could as to not attract and all VLN way the of the into deliberately the customer will build we expansion go, the customers allow and our that sins consumer and said add will pace same premium label of that repeat help to the This the their coverage expand expansion or the do service the VLN to CMO our so product past CMO brands, lineup.
or XXXX expanding stores gaining growing and Where a is private the the in and we healthy of the customer path VLN and close flankers X,XXX awareness growth will we traction. distribution in with flagship healthy believe and market, footprint VLN a
we will and fruition. We strategies as have come our growth vetting, to they we're other update investors
discuss over I'll And the numbers. to with it that, turn Dan to