improving remarks, my for Well, EBITDA we I a our the we prepared This full last year, year operational a in our rightsizing just mentioned made like is focused achieving efficiencies, for progress year, Shyam, a in area, on management OpEx, lot ahead team, very of target. of effectiveness Anthony. that. that XXXX, as thanks and positive were
So But to more we're a we're very focus mean, and drive be that. this year improving on over year more -- team we'll lot term. as a this some operational continue growth, with to push driving time innovation a to of long just growth things happy our have efficiencies. management adding of platform to on obviously, going the and is my lot time where that's will that the spending I or and I'll
is growth. us big XXXX So and in that's focus a for innovation
and just could one doing there, kinds of for subscription Roku business. it. well of to a who one changes -- Channel things things recently. just as And on give driving flavor business, a our we're the this a opportunity I you example strategic organizational the partners. executives me driving subscription examples there's of that couple premium large to for made our I we of service of -- lot reports a that changes our tasked maybe And streaming so have building in is of of a lot most both as subscriptions And focus I subscriptions one to But I some give mean there's area. is
to could it's lot larger for but it's us. and big So opportunity a something that's new not us, that be something is a
make we're on. just so something I leader think there. we activities it's increase We're one consolidating of the And lot reports to progress resources And who under good a all going to that me. can
So that's one example.
of strategies example the XX is start with Roku. core on TV households million fact our Another million -- and is that their to one -- experience households streaming turn take XX our approximately their in advantage of monetization
do is the place and when start where thing watch. screen, first their decide see what watch to The they the are what they want -- to they on they to TV they turn Roku it's home going
already is we in them are watch. do TV and want that that viewers can we've the -- shows to -- one experiences things that for they run, so see launched viewer do where to build entertaining what decide there that want And to just, this. app we of And are you example, which help features engage to things they to
for figure to particularly where very that it's sports game we an league, so fragmented. viewers it based playing, to is example, of changes for changes area it day the that's zone. have because It's on watch just complex. they for want the them challenging by is the week; hard Sports it's So out
more more platform. Zone watch. the to That's on recently, platform, across viewers out food find we've figure which so which All what Things Food, we they're learn one content where -- games, our helps our helps about best where sports launched And Things curate example. Sports playing, the
for for to in of home are a us. decide viewing strategy key viewers operated strategy a kinds and that it's experiences So with trying basically we're watch on. in what our they're to the it's to It's these big but and apps. engage call our also use to We both core third-party focus. a owned of area our and drive this us And programming screen, working while apps,
same what the is trying across which At have, problem it the decide content it So monetization. all streaming time, in to the viewers watch solve big drives universe. helps to
examples, and but X just a big are innovation So our year. management focus for team those this on growth
then think second I AVOD question about And your was launches.
kind So maybe level. there, it taking just say what a of I'll up
trends the that's is happening industry in that One is streaming of world streaming the now the maturing. right
So if almost at were any for I you take a on focused ago, AVOD, of couple all subscribers years just the very streaming driving services cost. mean example,
industry services. television. The something mainstream the entry-level thriving Now -- the sustainable tools has used focused beginning support of industry tiers is that's ad solution on ad is one the for the And streaming businesses. very supported since that is done building being to
not think, industry. is really to it's and, that it's industry me, a new. So I mature the But sign for streaming the starting
channels seeing is if fragmented, sports, sports. evidence that very streaming to now get all all having industry used That's not launched. pay-TV. to on streaming it, if Unless really I figure without changed. It sport it's to where traditional there that think, been available. there's And and access I for I to new an couldn't are -- us. another be opportunity hard mature watch you but sports viewers content it's we're starting you is example for the mean subscription that's it's to Almost sports, out think to of, a services
that of streaming, in we're AVOD both I and of to that maturing. and So to even the what more examples, streaming. And particular, are moving streaming of rise to more going the viewers moving examples to means I dollars tiers more see these think industry streaming, think ad is sports coming
XX% business are TV about is of dollars So mean ad are on viewership large and spend. versus gap billion, XX% Approximately -- approximately connected the there's of pay-TV, -- only still for ad streaming $XX U.S. TV hours of but example in sorry, I the between this traditional viewing streaming on TV. over but the alone, XX% really ad
a that's industry that, So the to gap start matures, huge close. as will
So that's -- and I guess one.
cord cutting, dollars streaming. And industry. of think moving think will it the of accelerate will ad AVOD this shift it I maturing one of I aspect is to accelerate don't the
it And of XX say to platform. we And to our I drive that the regularly million promote engagement. also we position The the And accounts, have home our our third-party other we good you we're to reliant correlated and very support ad across services particular, for mentioned, revenue programmer and are would drive in across can but ad-supported services use do active across I and also is well-positioned ads. if help do at help we're screen guess, to platform. operated highly to -- as like I great -- promote platform. our is in owned services Engagement a engagement we thing, on
business us So and we growing do for that. a expect be it to to continue good to
a that's So examples. just couple of