Language] [Foreign Ji Thank Qi. you,
challenging Ji was year. by a again earlier, XXXX mentioned As Qi
Please achieve we several Slide to the implementing achievements to continuously Four. on However, and turn year. great insist for our strategies
penetrated opened joint by hotels during into in we XX venture defined Maxx Steigenberger Quality We operation achieved lower brand Moreover, and our Hotel expansion We the the of Quality we On hotels XXX this of standard the market. front, XXXX year, into new and XXX tier successfully with introduced hotels. cities coverage of openings the XXXX end again China net program Comfort roughly had of in Hotel. we China further Intercity XXXX. with added brand the through Also, year. with in cities, Sunac,
Blossom to another to XXX of of Lastly, tap multi-dimensional House leisure we members like regards our of million In further growth achieved year the had sales solid direct member into domestic XX% XXXX. end traveling market. the to by booming
from XX% same launched version XXXX to also H-world further Also, officially fourth We quarter. quarter in improved room our integrate customer from nights improved and offline. contribution X.X our further online XX% in app services to the the to to customers contributed CRS corporate
course, of COVID zero recovery. DH Please our terms Of COVID China Chinese traveling of RevPAR in researchers week-over-week a out in saw policy, global of stricter gradually implementing In affected our large our basis. Slide recovered on result turn platform, technology would February, significantly [Foreign RevPAR every restriction, affected the the relative New we and Digital had scale our recovery. hence in roll hotels. consistently Year, for steadily post resurgence to Five. COVID we started Lastly, Global Platform lately, Language] of RevPAR One our Since remains
However, infectious since Omicron trend. China, been RevPAR rapidly which has March, spreading recovery in our virus interrupted highly the
RevPAR [Foreign to March Six. Slide XX, Please the only same Language] our month-to-date XX% period turn recovered of As to of of XXXX.
are many implement growth strategy. facing will challenges, we sustainable difficulties Although unswervingly and our we quality
penetrate lower into Slide into firstly, break developing Eight. further cities; into continuously the tier Firstly, upscale I thirdly, include following Huazhu’s strategy. through have in we and penetrate of each strategy cities. for strategy, discuss strategy, Please upper-mid and hotel We digitalization to the to Slide the lower segment. Growth includes turn tier turn on [Foreign strategic brand Language] growth Language] fourth which [Foreign formulated will secondly, three in strategy forecast forecast mainly Please China to strategy market; details will Seven. slides. these less-penetrated XXXX membership areas;
covered signed have XXXX and we of and As from during XX% there XXXX XXXX At contributed with are for cities new total. in in tier hotel hotels XX% cities cities. came XX% of of up from pipeline lower totally XXXX, tier respectively. end them We lower operations the XXXX, hotels
have to to markets XXXX empty we [Foreign Our be which cover over Language] around target Nine. penetrated. Slide turn is to future XXXX Please still means cities,
four China. Western China's national Our The to strategy penetrate regions, zones, key slide. of Southern next shown focused includes economic the key as are development on regions parts and
penetrations good Delta Ji agglomeration have area. in and We Jing-Jin ChangJiang
to circle can strategy had However, develop year, in and to we balanced By upper-mid I [Foreign Guangdong Chengdu-Chongquing for us. upper-mid using our Hong would to two Last regional to franchisees Language] development headquarters segment, market. so, develop Area established areas. we penetrated upscale turn more we very Greater XX. regions Shenzhen Kong-Macao local market. In Chengdu less and still multi-brand discuss across Bay these doing Attract and achieve much local all economic to the Please penetrate the the in like on China. hotel Slide insist segment. Lastly, our a and
Mercure Man Madison, brands Crystal Our Intercity, and Novotel. include Orange, Xin,
As middle of in XXX a and operation upper we have hotels XXX in XXXX, pipeline.
pipelines of are divided progressing We is XXXX. upscale Our [Foreign the XX. parts. Please and our into over steadily. also end three upscale targeting operations Language] hotel turn to in by XXXX We hotels hotels achieve segment Slide to
we of upscale through expanding the are the Firstly, joint hotels number Sunac. venture with
of pipeline. XXXX, in As of milestone achieved we operations total apps and good XXX hotels our first
tap traveling House market. Secondly, our leisure into to domestic booming further brands we Blossom the use
House signed During XX brand. XXXX, hotels Blossom we of up total
we brands focusing Lastly, China's in we Suites the conversion Bund using Shanghai. brand had we area hotels. Maxx with market Please by Orient terms are of China Language] [Foreign turn of in seek also opportunities into existing Les enter Maxx In strategy, to the three at to using Slide CBD divided XX. our parts. cooperated on to for example The upscale independent Shanghai brands is best Hotels
brand the recognition one First we upgrade is different product the constantly enhance and quality. product for our to by products the Upgrade, brands
our versions continuously the example, upgrade brand flagship introduce market. and For to product hunting, economic we the new
hotels open the locations invest core awareness. hotels. to cities at We our Second flagship the one in is our on improve flagship brand selectively and core
year. flagship Shanghai our of example, For Orange in X.X Crystal we opened version hotels new last
should unique past sharpened differentiated from our its order customers positioning we brand provide leading have brands positioning, gradually the services and leading its function to to in to rather own in products transit the to future. in Huazhu each talking to and products Lastly,
the to who choose and China youngsters let's Now Please market membership move targeting Language] preferred mass value the are to hotel. is the they healthy, for while brands choice the represents We brand Orange become strategy. seeking For energetic example, XX. [Foreign new money. highest the and Huazhu sunny. turn help Slide for customers to
with membership channels, mainly sales be in-house direct customers through and which will and to We corporate focusing expand industry the attract new on allies basis. sales, our now across customers our
operations. conducting Our the [Foreign Language] Page core critical H-world to customer's turn Please XX. deep a is platform
continuously year Over continuously XXXX a CRS CAGR contribution achieved grows the XX% to of the improved. few membership steadily. of turn years, from We Our year also [Foreign Language] XXXX. XX. of Please Slide had to growth last our
the to CRS XXXX, points of XX%. three For improved the year percentage full contribution year-over-year by
cities. are contributions to in our slightly also Language] the one only lower tier from cities importantly, than More two Contributions Please tier further Slide [Foreign customers XX. the corporate CRS improved. turn tier lower or
room full XXXX customers For XX.X%, year the nights for points percentage computed XXXX. improved from corporate X.X accounted from of roughly the
Specifically, the Slide gradually and the corporate turn the customers upper Let's segment. Language] [Foreign to mid Please in to now also contribution XX. strategy. improved digitalization upscale move
GOP that there first Today, the hotel several many and many online management, our past capabilities. where it processes [indiscernible] we further digitalization functions to digitalization Language] and In operated the level quality franchisees level. the Therefore, find guest limited our the constants we of hotels digital to model. at part the online can efficiency XX. XX. further of achieved digitally. managed the digitalization service comprehensive to are improve offline hotel that for of think and management experiences, limited the several the deeply reviewed our Please Slide we previously the is created more comprehensive hotels its [Foreign of strategy the the development, hotel had Transferring future include can functions management the Language] extra, development digitalization can years Slide Please management, process, Over turn the out still already level. digitalization at services be service time to achieve to offline sales, turn [Foreign lifetime
management is the this chain model. And model full digitalization business of experiment. there's for to hotel also second service part In terms is digital hotel hotel, Huazhu very cloud-based service limited a transform from Therefore, to full to strategy hotels. to single the area hotel different management of new the service our the
potential Huazhu we among incorporated has our related internal operational platform will supply release finish my that, in China's improvement call carbon of same prepared Before business the utilization report please. Huazhu to ESG globally into on since of each year, to concern again future. any already Fei, would Fei Language] ESG Slide time, very XXXX as importance experimenting a Please to turn platform in the quarter Huazhu. assessment a will shared the the as divisions many online as the an remarks, I target, released such achieve chain performance. food full of to started hotel for discuss ESG ESG We our financial and accounting human continue has [Foreign online sustainable digital ever the background At and increasing fourth finance level, growth in the management Language] build turn are I our strategic upscale [Foreign Last hotels. emphasize of on resources, planning. Under also to I With offline long-term and like functions order comprehensive to to listing XX. the Ms. first seek to service move at service matters. shared and up to and year among well Ye
