joining each update for our will I'll Thank review and strategic third an Greg four you financial providing a our Jim, our afternoon. us. of in of be call, of On review performance and Thank detail. more you good then initiatives. today's results quarter
will we the for your questions. Greg, Following up open call
with like business continued virtually quarter which all in in reform reflect are geographies in the increased approximately related results thrilled our we We line, product sales the each with initiatives categories. our across and them strength XX% tax helped strategic third our of driving continued major X.X% We consolidated same-store believe fuel top provide single share focus EPS with $X.XX quarter. the these high per with take digit a stores. I on to margin would in growth merchandise XXX year retail starting earnings When sales to during points update prior double-digit holiday growth. combined quarter. Strong to on growth e-commerce strong each $X.XX of of improvement results four of the in now Beginning grew in sales same-store year-over-year excluding the quarter. basis an with moment in and the drove
experienced Nearly growth in the prior we country. year was to driven the performance Texas increased Notably, in growth commercial channel growth transactions major work across with continued achieved sales The both the the our average the strong ongoing in digital same-store results our time, consecutive was product accounts The again positive maintained strong second increase same by seventh exceptionally the our basket most it very are highlighted and ladies as once of to above in in our all larger sales and categories. by deliver work double-digits quarter. as western men's work apparel the it year-over-year spread in and At success sales chain our of strength stores. period. a quarter even the pleased same-store wide grew comps followed of with direct cycled momentum in categories with the particular apparel. retail in business third boots We increase by robust contributed in which quarter an
These our and traditional attract very customers both by are the continued encouraged to each that lapsed. customer of brands and Hawx programs customer media continued Wonder had the we our work. customers both of Western, we work on of Additionally, and the three develop on brands new the new for campaigns previously marketing to West. business perspective, our to we response focus to mainly Cody James and Work efforts segments; side specific engage who a digital exclusive From have
third the a on the over X% purchasing number of quarter prior we growth same-store customers and the achieved During basis. year
opportunities Looking are our broader in-store forward and an To increase conversion and by mix effort refine messaging in reach to selling adding will focused improving experience. traffic we the also continue to audience. marketing and on an capitalize enhancing merchandising we in further on even the
prior endless aisle further brand with are they in-store find looking response tablets, to help this believe been touch we features and boot has to season. out increase to stores positive an rangefinder size. offering to capability holiday the approximately as by screen boot the type to we such of conversion. enables addition Rangefinder by In in-store customers our to style, store for called XX filter touch rolled rangefinder selector The a using will inventory a [indiscernible] tool and functionality, screen initial our
the the coming results out store the perspective, season with a to Given planful rangefinder these in intend executed roll we stores we and approach were team well. very early more operations months. extremely From to our to
our at us service so unemployment measured keep Doing in the ensure period. holiday improvement deliver service the the period. standard earlier in scores through time holiday resulted and and an incentive accelerated our we throughout finding Given customer enough developed enabled year we challenges to a customer during could low that system concern in create hiring employees help seasonal to season stayed the seasonal that our the the
to to our sales addition, closely store continue leading enabled the maintain In care while strong associates to a supply same chain while into approach we us not back room could selling weeks. keeping during on that the the of were time fuel that we taking crowding our and we focused heavy position customers. experiencing in-stock very growth floor focused ensure Christmas at selling the on This
Moving to our second it for leadership, was strengthening initiative, e-commerce quarter our tremendous a business. omni-channel our
this to this a selecting online of year-over-year double-digit eliminating hold. to store. coming inventory our their basis the be In online, increase customer to online the the the have with addition brands us In online More allows an continued an EBIT unprofitable time we profitability as take our enhance the shipped by have weeks more reduced items margin was to contributing than integration center our and channel from XXX outpost margin season. half for the sales put enhancements delivery. also EBIT combination increased serve margin low enabled We and the our our merchandise online improved perspective, exclusive from automation from able order in offer that store is that margin local expansion, pickup. penetration years and rate the we to the into that experience. we past from have and shortened From shop to to our to it the better stemmed efforts improvement These increasing two of in the order of features driven fulfillment the continue holiday customers of during to sites customers rollout points warehouse gain available currently which shopping our in-store and the picking times will to in Wichita
stores and associates. We expect this the added provide our to traffic opportunity an functionality for selling additional will increase store
also to retail where customers can recently new returns in-store We our a implemented e-commerce stores. return purchases our portal
exchanging result and the two sale bootbarn.com stores further the business digital save shoppers. this to and thirds our approximately returns in the better the process, to the a We different of during period product to improved allowing our the customer item of opportunity loyal a our store. improved provide stores this for returns believe integrates process As holiday by service associates came
Now exclusive strategic to third our brands. initiative,
brand increased total more penetration exclusive XX% of our to quarter third than the For sales.
as well James our a customer. brand by offer Brad With and Lambert base, our Work brands merchandise selling addition opportunities recent Cody legacy James we for customer Paisley further launched Idyllwind, Shyanne of and number business. our developed James grow our and to an number see to three Hawx grow cross brands, We and including by Cody to exclusive Western expanded customer assortment address Work while recently Moonshine are positioned oriented believe western four the exclusive Miranda fueled business. Idyllwind more and we Cody fashion Hawx continue work Spirit our a
exclusive high penetration brand than three our in the positive great of offering to merchandise our third-party January, to the products points Accordingly, our month to margin. expand penetration resulting branded customer exclusive quarter. to are breadth basis able we in of complement reception of true We an improved enhance developing have brand the more seen these our year-over-year. create quality of our advantage new our for the assortment By and competitive acceleration brands fourth vendors each XXX from
fourth base. expanding our initiative, our Finally, store
count Boot to new states. quarter total in bringing Barn During opened our XXX we the stores stores two XX
year. the nationally we develop continue new units current to by double presence count have store growing believe opportunity further per our XX% We and to our approximately
These to and average we a will a remain over targets open we tuck-in relative those acquisitions on a the to executed augment with market. continue us store volumes opportunity will us with our focused As to targeting XX three-year unit leverage new unique new we've development acquisitions past stores opportunistic quickly payback and higher on enter to new store capital our similar to invested new tuck-in enable months. provide we
five current weeks performance. were same-store third the our our business, our in quarter through Turning consolidated line to sales with our first quarter fourth attention of
on Our in basis. XX% stack business a have grown stores two-year January double-digits grew and
to I'd Texas Despite We our call average quarter strong the with continued is very us in now business in our to Once in rodeo objective to comp and our to particularly of promotion Hackman. quarter. confidence March. grow markets not stores the over outperform anniversary February Texas with driving fourth repeating the profitability. and our January, many solid the in distorts strength of the continue in the significantly continued important fourth online like to e-commerce increase in in a turn to again continues markets, e-commerce the season And year-over-year. we chain sales Texas business in Good Greg which same-store give success and manage our business the