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At I turn we our to across long each and strategic you
Watkins will Following financial our for open and we my remarks, detail, review then will questions. the more performance call in Jim
broad-based second across online quarter and major our all are categories, across very We results, and all reflect in-store merchandise strength pleased with which geographies.
sales the will and $X.XX share XX.X%. with During compared of We the same-store $X.XX versus improved I'm Same-store share high with significantly were expansion sales of during industry, market channels revenue the quarter the $X.XX. and second believe execution our stores in and results by in that continue prior in positive growth share of substantial X.X%. year. per revenue were gains.
Earnings increasing X.X% the earnings team's quarter our store extremely and sequentially both stores have new into half of the second fiscal year including e-commerce growth our per diluted diluted the and consolidated to quarter, e-commerce the resulting outperformed quarter guidance both range pleased year-to-date our increasing the XX%, increased end believe of and
some strategic time now initiatives. spend of discussing X each our I will
period stores We Let's begin quarter, store with XX across opened ending the in our XXX stores second states. with the base. expanding XX
expectations. engine new our earnings payback to continues Our store meet and sales,
return we store million approximately in of of performance of a a revenue operation. at cash-on-cash XX% $X the modeled first year with As new on capital reminder,
new new expect growth Our to meeting XX new annually. store this commitment our units year, XX% of store healthy, pipeline remains we and open
market doubling store that the open in we count. ongoing potential to XXX the additional than store openings, stores believe new an we our alone, of current have U.S. more success Given the our
same-store sales growth. to Moving second initiative, our driving
major largest drove apparel, a during perspective, ladies The quarter. sequential the high and consolidated experienced merchandise as basis larger men's grew same-store approximately comp which by category in quarter which a transactions, broad-based western X.X%. which same-store transaction. increase with brick-and-mortar was comp all growth quarter, UPT Second in boots XXX was From quarter mid-single driven an increasing collectively first sales points an by in we apparel growth Store sales X.X% average increase the positive, plus AUR comped business, digits positive comped single the than boots better improvement categories second digits. led combined and the in positive Western merchandise
Included positive nearly comps which in men's quarter. ladies comped in business, and our together the is double-digit denim the
comped combined Our positive also low the in flare. apparel in boots single-digit work business
led Moving to sales posted omnichannel sales XX%. comp bootbarn.com our third leadership. second of our approximately strengthening which grew our the in E-commerce quarter, by site, initiative, XX% growth
business X the omnichannel with pleased online sales. innovation and momentum to growth several from ago which experienced solid make app continues approximately Boot Barn's of our on online and We The the that of now the comprises has launched years fronts. very we Boot Barn team, are progress XX%
beginning which Cassidy in-store store named train to to unique solution Cassidy, consumer-driven transaction is experience sales each believe build specific we conversion help test are the customer an associates. and the AI has visit. Additionally, they we potential The tailored new to size through store and
exclusive Now merchandise expansion and margin to fourth initiative, our strategic brands.
which of Exclusive as in growth in merchandise year year basis brand period, second margin prior points, wrapped was guidance the points the over efficiencies. period. by line prior XX the to basis quarter, chain supply penetration driven XX with basis compared decreased points it by by increased During XXX
grow brand approximately second the at year pace normal the expect XXX of half at contributing the year, basis we exclusive penetration prior a growth. to period, substantial merchandise points Looking margin of over to
buying a better of economies of We expansion growth continue supply chain and margin to efficiencies, brand through believe we combination can in exclusive achieve merchandise scale penetration.
to our broad-based XX.X%. basis, continued Turning October, growth October sales business generate increasing with a to store current and X.X% sales. our Through increasing On in comp e-commerce were same-store we business. X.X%, same-store consolidated
quarter's are disproportionate start represents to the earnings. of business December half the October quarter, of with representing quarter's pleased the we revenue the and While more even quarter's third alone our share of with XX% historically third
We best-in-class field feel of customer fresh a well we for about tone season well-prepared the very with and good prepared holiday a believe marketing organization business exciting ready inventory service. successful are campaigns, to provide the and current
like over Watkins. turn the to call I'd now to Jim