this Mark. each review the good second you an fiscal thank On initiatives quarter of call, I'll afternoon. business. across joining us. we've current discuss strategic on our you, Thank provide our and made results, And update And continued progress everyone for XXXX
Jim we remarks, detail open up performance for the will financial in my more review and Following our will Watkins questions. then call
quarter are our We we've share very gain the few reflect growth over past pleased of the with on which second top continued results achieved years. market
XX.X% we've to sustainable. opened stores additional growth a gain During compared the strong growth fiscal year period. over of quarter, stores both will total growth sales the from XX.X% sales past and in grew share on new XX-months. over demonstrates the XX% top existing the that grew on second years total such the prior driving of that net basis, On The top sales market We XXXX. of believe strong year several this quarter last be the achieved three-year
three-year basis, in by quarter, compared the quarter store the second X%. XXXX. store sales On partially any XX% consolidated sales increase same grew fiscal growth same sales e-commerce decline During a to X.X% of X.X% of store retail an same comprised offset of grew store of sales consolidated second
expansion XX a continued new quarter. stores least by straight fourth at also year new this our We opening unit for
again, and of our maintain selling. top points solid result line In exclusive Once a addition top forward. strength and in rate in a as price margin we and growth not philosophy combination of markdowns change margin better merchandise to in EBIT ongoing performance or XX.X%. to full growth of selling line The resulted promotions anticipate expect basis XX penetration merchandise primarily expanded do brand margin price in material going full
sales range. We growth in $X.XX time reflects than of potential success each and our better or second the of the the showcases strategic spend our $X.XX our initiative. highlighting on share will future brand. high diluted end I execution the progress of initiatives per now the was some our guidance four earnings consistent Our and quarter believe recent
sales thriving Let's same growth. store begin with
are able the top that we've been build same last growth store to sales of pleased on quite We year. outside
our quarter, year a the same sales grew For we store in increase as the X.X% XX.X% remarkable prior cycled period.
sales in store approximately retail price, increase per on fact in level last due of transaction testament the a last grow flat step comp the Our year's unit we've an of transactions function to versus driven by brand retail in was X% top We the we the of strength experienced. that durability store average X% continue average is the year. to that with to increase size a and increase believe in
Western quarter, Boots During comp store Work basis almost apparel, Men's Apparel were and flat. denim Ladies' Hats. and sales growth Men's Sales and non- men's strongest western on second Work apparel Denim, our the and boots were and Boots, of categories year declined Ladies' period, of Cowboy prior Ladies' the over
recent region put is basis. continues modernize comp this and region, chain the west decline From a perspective, multiple our more in was our a apparel in a in brand Boots of a XXX% our basis, had strong we east for standpoint, region quarter That it that while which geographic While team call build and From same our important solid our a strongest cycled this a the and growth three-year year. lagging Ladies' perennially has regions, south to the To marketing comp most quarter. average our creative of is performance of than is negative categories across region. on outperformed the region, out to one-year north growth and on results perspective, media. west forms both in in last
creative, operational and new nurture extremely proud legacy stores us world customer country. sales combination mix We in brand across perspective, continues grow our customers. of an The believe customer of base that by performance field continue of the we brand As tailored organization east the the are the the segments on country. strength of build new we evidenced the and as across to of new strategic the class retention-oriented markets coast. From to strong messaging enabled a has add and programs our to acquisition
Over the sales than unit past by XX%. has volume years, our more grown average store two
Our organization manage handle model, increased the this augment demonstrated field in-store fuel ability this inventory to has level staffing additional to needed and sales the to to the growth.
In have the new channel addition, they taken further new experience. solutions, several initiatives implemented enhancing and omni on technology in-store store
has feel surge, store As our we holiday hiring want holiday sales challenges overall and we growth, provide staffing flow while current quite omni and seasonal about the season, team service, partners begun channel from The managing supply for commend preparedness. sales to approach the customer application and the already initiatives. is all candidates as field multiple entire healthy. chain the continue team to I new excellent they good
channel we continue omni and channel our our integrate strengthening initiatives second our capabilities to our two selling omni to leadership, build channels. Moving
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to as ecommerce ability or and well by has channel our store at all to of our expanded of exclusive our including our we given to the Over multiple the ability inventory increase from the a brand demand dramatically clearance advantages, fulfill regardless markup ability sales, this year, us stores. penetration to inventory past the have location. more through capability e-commerce as shoppers available move higher efficiently making Adding all
quarter, recent the in store primary sales our most ecommerce X%. There sales. e-commerce same are decline sales declined the For drivers or two of e-commerce
X% to sharp marketplace. erosion quarter This small, decline in is in XX% during total of of sales. is making attributable our of up majority business a Amazon sales sales First sales, the online approximately relatively the online on or
Amazon nature this than third-party given of commerce less strategically sites. business portion Additionally, our the is less profitable important relationship, traditional e- the and our of
made position e-commerce competitors strong sites while year, last gains in relates because low branded back many year. to we and business factor second our a Last inventory The stock. online had we were considerable
back a sales past over and Now competitors with a have online we are three-year quite we pleased some back growth the stock, we XX% as business e-commerce basis, From we growth continued with have the our seen in in given perspective, made multiyear of are longer-term on year. the multiyear in gains up profitability.
Now to our exclusive brands. third initiative strategic
basis to three and points, our quarter, higher the our which exclusive the by quality exclusive ago, year over has than the to brand years During is percentage grown penetration Compared brand compelling the penetration a than created period. to testament product XX.X% more design XX prior team. grew XXX points
in their growth encouraged the be to newly brands added that optimistic of the We performance continue are prospects. by future
for brands basis. three brands more five a quarter the among consolidated on our the top Additionally, of were exclusive well-established selling
us, differentiation exclusive Our provide build margin. brands for an ongoing and merchandise to of opportunity for a our us we create strategic point believe
to 'XX. fiscal brand fiscal approximately the we full For over exclusive penetration basis to increase XX.X% XXX grow points year, and expect
store fourth our our initiative expanding Finally, base.
the Our a national on new continues development capability store build business to scale.
across total second New to XX stores During we XX stores opened states. quarter, Delaware, into bringing XXX and the count Jersey our new expansion including
goal. than perform stated in much New our first markets million both with a sales results existing on stores in opening payback expectations, faster continue line to which and $X.X historical new year our three-year investment our
excited are new confident to Connecticut new ability year including our are We York, our New continue store about Maryland. for markets this store momentum plan the and with in openings in to pipeline and
X% prior four by we year total third growth and Turning first business, approximately sales the to through over period, quarter grown opened current fiscal stores the new the weeks our over the driven XX-months. last have net have continued sales of
down sales, growth the store X.X%. by through in same the offset store XX.X% to X.X% of decrease period, driven partially period consolidated sales Our same store same e-commerce preliminary are compared prior by year sales retail
third-party have in a sales marketplace. we basis, result October. of on up We on store online many vendors believe Amazon sites sales, store seen a softness XX% our of than and and which to is their and our in more position competitors On impact e-commerce three-year are e-commerce returning further same
to the pleased over very given retail the to sales growth I'd Jim call strong in the in Watkins. like same particularly are store year to turn now we prior the store We see periods. sales saw