Thank afternoon. you, and Mark, joining you, Thank us. everyone, good for
initiatives results, four third progress our review across have provide current update the I'll discuss on strategic an each we of business. call, quarter fiscal made this 'XX our and On
questions. financial our detail, Following call for then up open in review more remarks, Jim Watkins and we will will performance the my
top sales the delivered quarter I'm entire their as tremendous prior extremely in for total the Boot net at in end sales guidance. XX.X% of the team our the X.X% execution growth third Total by difficulty] proud of on of opened year XX high we Barn period, of XXXX, strong the start [technical three months. sales grown compared primarily the driven just from the prior new quarter year to the over basis, On have fiscal of third pandemic. to past sales total grew a stores
seem added more growth We by brand driven year new an the encouraged frequently. of this purchasing in number to shoppers of number three has the have be are primarily very a that customers increase to transactions as been significant legacy while we
margin expense. From the perspective, points, retail. maintained quarter, a by from selling price we a during third across promotional posture was believe XXX in holiday what merchandise We season full highly margin higher headwind point freight driven declined a our XXX basis basis
or rate we without to the normalizing result, transitory a after Once forward to business ability As margin the of merchandise achieve our Barn freight strength in sales were a the for line year's to drive promotions. nearly again, with last able demonstrates resorting the and performance unnecessary this brand Boot headwinds. record-setting
each now highlighting four will made have time initiatives. I strategic recent some across of spend we progress the our
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our year. to each grow units continue to pleased ability be We new by
$X.X million we metrics. generating historically, new with targeted both recently on store growth been XX% While each we unit approximately overdelivering annually, have
or XX approximately open more XX% to expect the year stores in We growth. current than fiscal
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States. retail footprint continue we remains the across to for pipeline broaden new store openings The United strong our as
stores Northeast the coupled presence. in XX cannibalization the new the nearly more than our further our ability stores we markets, gives During to further triple new of state in of anticipated, originally Connecticut, our first confidence expanding success XXX expand quarter, opened to less stores, or with store opening country store count. sales existing in than new and third our we of our including The us current
same-store our to growth. second sales Moving initiative, driving
are pleased in while same-store our quarter We performance year XX.X% X.X% with sales the same-store in cycling third down the prior sales sales consolidated with same-store growth period.
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men's and the strongest categories During work our third were quarter, growth Western apparel apparel.
up or men's it the important double-digit year boots, western ladies and that in has these prior and to ladies is period. against was apparel While of triple-digit declined, strong growth sales incredibly of businesses note each
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outsized pleased prior of growth the the we in all period, our are than again with Given more across in we saw regions year the country. XX% performance
attention We mainstream customer for more our a industry not of communication reach our and From much tailoring each has our segment. by within formats modernizing showcases the country marketing use the and customers of base added a lifestyle target marketing carefully Western customer perspective, of to addition brand only in legacy We retail. a recently but our our the brand Boot the combination believe to work and continues fashion team customer to the media expand to broader customers. also garnered Barn content the
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store omnichannel inventory and partners. store world-class in our sustain ability of team's to testament store nature sales the to service, dedication is to the of the levels manage needed hardworking team The elevated the place hours all customer offerings the have store now allocate labor deliver we to and a our of many
omnichannel our leadership. strengthening initiative, third our to Moving
our a e-commerce store way importance and of We've to service always involve channel. the most orders seamlessly presence. the is omnichannel focus integrating digital store underscores by our Approximately customer to brick-and-mortar associate on stores integrating continue XX% digital of an We successful profitable capabilities that the online and by channels. believed our and
an added fulfillment As offering. to our in-store example, omnichannel we
Now to not for in XXX than customer across country. inventory that order places a the but access when more merchandise have distribution only also is they select an center, our online, they can stores
much This enabled delivery expansion to in merchandise. us has a of to times selection providing the sales also exclusive shorter which business. of contributes of profitability and fulfillment digital a with enhance online, resulted brand the experience while further in-store customers In-store broader pronounced the
in sales which sales our was e-commerce expectations. declined XX.X%, line same-store with our quarter, third the In --
to our position call, on the this is a discussed believe we to year. will that We our of having the is we but competitors for As stronger in business in-stock for our year. a channel stores important strength our recent e-commerce headwind prior a two quarters impacts cycle last until July that continue the digital reasons. business, couple last compared business of earnings emerged we trend It believe note decline next this softer in not the result of
loyal has a First, less been historically our e-commerce customer customer.
prudent for are with we new acquisition. very spending customer online our Secondly,
bottom back pay-per-click over earnings. the line has growth, top could to spending line on which sales a past focuses profitability pared our more As a been than years erode level that result, several our
past digital of XX% us to an even years the in e-commerce growth sales by earnings. enabled long-term business the health Our our than more over focus grow with three greater on has
to brands. initiative, strategic exclusive Now our fourth
and trailing On During brand the a makes growth now of the prior third exclusive has XXX period. of million over more our quarter, than XX.X% year exclusive to volume our sales. XX.X%, XX-month grew penetration brand basis $XXX up points exceeded basis,
Our to design perspective. exclusive brand merchandise team price on quality both continues and excellent a
were the James, brands Cheyenne top and Consistent Idyllwind. five quarter with of prior Cody third three quarters, the selling in
in provide X,XXX We of the expect growth business are XX comprise stores brands brands with and us basis margin. but both not differentiation, in the portfolio. the this points currently approximately of by to competitive with drive online, only also accretive continued they the These to business that area
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I the the provides online. brands want to in exclusive outsized the both business. for exciting exclusive team and to an our merchandise for assortment, innovation our vendor product express with and We partners, of entire third-party my growth the brands appreciation and brands, provide combination for do strength of along in-store that continuing our diverse to believe exclusive
e-commerce in of preliminary driven in partially prior X.X% Through to weeks Turning fiscal retail compared X.X%. by same-store our quarter, of four same-store the consolidated first our sales fourth period, current by offset year XX% sales store have a decrease declined business. to growth the sales
is note it Please store period our growth same-store sales day our artificially Christmas week that retail that on Day suppressed sales quarter four this this given zero as incorporates of year. began for one short
sustained continued store Importantly, and million when XX per average unit $X.X in for basis, months. maintain our we business of now consecutive to an on elevated volume annualized XXXX at approximately itself This an looking began sales April January sales store. volume
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to asked, of of we to questions conducted what us survey our both the learn its would the X,XXX better customers shop particularly to came understand and sustainability, shop reasons the whether continue new Barn were new they from, for customers, AUV to Barn. Boot Among many made an effort the forward. them this with legacy In growth survey and that a approximately we going and curious where Boot
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of believe from sales we of monthly the customer when qualitative the research a volumes. summarize, the feedback consider new have ongoing we reached To consistency that level and store we both the average sales
like I'd Jim to now Watkins. the to turn over call