initiatives, call, review made discuss progress for and fiscal current and joining our strategic of Mark and good have you fourth you, afternoon. provide an quarter us. on On business. each we update four everyone this I'll our Thank results, across the XXXX Thank
review we up will questions. performance detail, open our Jim Following in for will financial more call the my remarks, Watkins and then
am Barn Boot on Barn sales, for outsized solid stores, gains entire the year the year. to XX was new continue XXXX as of holding for and driving and opened I record Boot we Fiscal prior for to a proud margin. the achieved results product these from team expand
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results. Given the extraordinary last revenue are with year, quite pleased we these increase
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by fourth continued show total our to solid new driven results, to Turning quarter stores. sales growth, from sales
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sales. Boot of can strength where quarter. Barn saw of margin in expansion a perspective, decline testament expand despite to a the we the a margin points From XX to our product brand, in is we continue It same-store selling basis the margin
year. I of the short record-setting continue we've business on of full to our While am original that overall, top fell grow to a expectations, pleased been our year results able
made have now will initiatives. time I spend recent of we some our the four strategic across progress each highlighting
expanding Let's store begin with base. our
growth Our significantly to outperform expectations. our engine continues
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the our states opened openings. XX Maryland, quarter, of further first new and recent double-digit York openings New In include new in These fourth expanding consecutive presence stores, untapped we our of the our into quarter was which sixth unit markets. stores
with in the store in helped the new markets XXX more as United The by performance cannibalization bolsters across the the to both ability and strong stores next States store encouraged the of stores existing be to new further new over are several new performance pipeline, significant markets. lack new continue expand confidence years. a to We store added our to
Moving X.X%, initiative, with driving growth. e-commerce second to quarter X.X% store same-store sales declining and same-store sales our sales same-store declined consolidated Fourth retail declining XX.X%. sales comp
western line work better men's From respectively, include and boots cycled average. apparel, than average XX% both the more and men's performed categories. as a merchandise These work apparel performed department the were and discretionary which better lines than chain departments which a stack two-year ladies functional more the apparel, over declined with boots XX%. men's in boots perspective, chain product of Ladies XX%, and and
customer from across influx that due our research in both were to outsized to work perspective, and the country. customers, to resonate from many conducted our The Western outside confirm of brand we and gains sales was industry. competitors new able From marketing retailers recent part a the continues the
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slight and North our both a standpoint, West East decline comp The Drilling down a a into regions in stores decline. from our geographic and mid-single-digit we regions. South saw experienced business
the average quarter store partially by was we As per in growth during KPIs, look amount. a our transactions decline at store offset in transaction
then a which February more basis, on in in and business Our turned sales same-store negative March. was negative January stores positive
While quarter, pleased was we we're the stack it the expected a the relatively outset XX%. with of softer stores as of performance topline this than recycling result are two-year comp to in at we approximately be
perspective, in an currently high-quality field operational omnichannel offerings our organization responsibilities we stores delivering team many exceptional place, in have the experience. to been continues with all customer deliver operational addition the With to From balancing customer service. has tasked
sales the needs to business. the their adapt to want execution but The ability has appreciation I not to and entire also only for do has challenge, team elevated to store. their our express risen to to sustain my team managed per field of the changing this
omnichannel third third our fourth quarter, are this and initiative, compared our year to expect declines with quarter. our believe leadership. these XX.X%, In of we transitory. be this softness stronger having during strengthening last the will in-stock position line declined performance the same-store a e-commerce result channel We fiscal in to the a saw sales Moving in competitors
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stores. online industry. with a We Today, provide in will integration by our seamless selling in competitive are our way sales two of approximately of touched sustainable advantage create presence our us the store our believe a nationwide channels two-thirds that leveraging some and
we continuing of the make a in been to areas. omnichannel have addition capabilities In are to progress created, that number
to First, country. stores we access the brand we broader resides exclusive across online in strong continue the see assortment in penetration as growth that the all
coming brands, we our exclusive With margin our the years. of profitability the expect in by the provided sales incremental further increase to online
during serves fiscal rolled as for purchasing, traffic. Second, offers in-store a an drive out we more This Boot mobile-friendly customers, option a a shopping additional experience tool and app Barn mobile XXXX, app. creates for convenient to our
stream concerts It local to market, enables customers from country about their app. and the events our shop music learn directly online in store, and their
team incredible did pleased with job the an development are with digital product. very and final we the Our
Lastly, intelligence enhance learning called Bandit. experience. artificial project and shopping utilizes customer a new That underway excited I am machine quite to the about
preferences. devices customers the their guide that with already assortment purchase through stores and decisions All based a are narrowing by filters Barn touchscreen the of on series equipped
added Our tremendously. digital team has to capability this
based integrated develop engine machine basket they market analysis. learning to First, a recommendation have on
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by ability much assisting technology providing they associates how customers. product the of experience have we have handheld devices product Boot working will to utilized our team with pay empower and together, harnessed greatly they capability our an or same deep by when of a regardless they have in new at items expertise This are Barn. level the them knowledge our store Additionally,
certainly has both been our applications out drive the new to sales. amount employee-facing we the already customer-facing of recent has I'm discussion of having stores. of offering forward incremental to thrilled customer the potential an a looking experience the be on tremendous are this use there around AI, to enhance rolled While cutting-edge, to and and all
industry to this to want be specifically for enabling to to and Justin the within digital incredible into our Hamlin gratitude team, experience. customer and integrating do the AI developing to express I us [ph] market first my tool
Now, to fourth our strategic brands. exclusive initiative,
penetration fourth to basis points increased exclusive the During XX.X%. quarter, XXX brand
XX% $XXX year, exclusive our the For full brands surpassed and million. sales of were
more than last years. For sales the context, percentage two penetration have brand points over in exclusive increased XX
three Idle selling quarters, five prior Wind. the were with James, Consistent Cody of top and brands
but points financially us not approximately margin. Our with business provide also exclusive only accretive X,XXX they are to by basis the differentiation, competitive of brands
business. current to Turning
We are approximately sales same-store growth period. X.X% halfway to XX.X% the quarter-to-date comparable through prior quarter fiscal declined compared and year our in first
XX.X% is e-commerce a decline decline X.X% consolidated same-store driven by store sales. sales in X.X% The and retail in decrease
from year quarter that the a against to the in improvement the toughest our it see are encouraging into up compares in healthier a sequential first ago Given tone we period, signaling business. March is
now to I'd the turn over Watkins. like to call Jim