Thank you, evening. and good
in strides executing made multiyear our plan. we quarter, strategic This
and company's and sustainable we'll details organization. and a about progress several strong the focused team solid foundation critical initiatives updates last Today, additional sharing our on liquidity, As laying I mentioned been we've profitability. providing these executive on areas: a the across on rebuilding be for growth strengthening call,
new with store openings. begin Let's
opening in last month our Edmond, strategic various store mentioned first markets Oklahoma. new targeting quarter, with we beginning next new As we're stores across
In of to agreements X finalizing the process we for and soon. expect in announce another lease which addition, we're franchise locations,
We expansion XXX communities commitment pipeline In been vein, by Rocky scaling share bringing Franchise XXXX additional has the Factory have we're more to and United Franchise sites our and the for the the underscore the Times. States. that operators. business Mountain These a this experience to across of Mountain pleased Chocolate included growing qualified Rocky to in Chocolate efforts Factory
premium our franchisees. This attractiveness recognition our chocolate a the reinforces for leader the and model position of as highlights in category
we're completion Turning of to our that nearing company plus us. with the report process XX% now rebrand. to behind I'm able
to of before expect team We end the enables design the store experience also interest new for with rebrand finalize drive store as and further We're us work unveiling the our new forward sales is the for new targeting our major design launch step very to the to franchise it customers. branding. RMCF year mockups of and our elevate in-store our This soon. a redefine look to and brand our
franchisee. holiday managing we're of meet RMCF to demands carefully the inventory With the approaching, each quickly our season
prioritizing need on to product franchisee the sales to has to our ensure fulfillment they important is focus this network Our season. during peak maximize every
improved order our profitability. franchisees the growth to sales central with company. increase provide closely experience across and of continuing They're our stores working Our fulfillment and lifeblood improve to franchisees helping improve network to are We're our the our to strategy. an rates
ideas developing Rocky and industry, group trends our composed and product with of franchisees or of specifically franchisees FIG, sharing our customers. work most creative on the focused network our example Mountains Innovation of the is team formed One for improved and together the and innovative a the product who innovative all across new a of development product Product Franchisee handful recently Group, collaboration
incorporate to the a sharing source in forward the product these of ideas. of We innovations updates new team as early inspiration for and this future. a look and product in flavors, go packaging introducing creating our variety process it's live development valuable the product group Although a to is network, new of colors
several On changes. the personnel front, we've key implemented strategic
area the factory. starts wages the our to equally consistently important within which talent detrimental with During the our factory vitally and attract employee with we've helped to at to at production our capital we for with best hourly high factory we hiring will utilization employed operations resources system. And our contended the increase remain quarter, training our to we Durango workers, working and the and them have employees change after Historically, was need talent we on This increased stops run downtime. over The necessary immediately spend retain constant both turnover human ROI in minimal investment important, help We to the levels. training factory. ensure ensure at and time want daily to incentivize time.
Carrie track an of we discipline. welcome our August. leadership. growth our initiatives, advancing and She's corporate our and She continued in to important in of deep well as role record to Cass, control in a efforts the improved level, the as CFO positioned excited strong At strategy operational brings reinforcing were managing finance principles experience our cost new business play
initiatives. Steve strategic credit to Board million enabled $X this the retire to machinery, a our plan. group and previous a Earlier additional company's by earlier, executing month, investment As led our announced one credit This X-year has liquidity essential capital improving position our of $X multiyear facility facility been equipment, while new us providing for million in facility of we strategic with investors our I Craig. mentioned growth members inventory,
will toward all our early ERP condition decision-making. dramatically new operational approach scheduling, data development logistics, support. actionable accelerated and that decision-making key with focused system up The and XXXX, will our business integration more allow for capabilities gearing reporting into intelligent initiative our deploy efficiencies a system is This business This eye visibility manual process greater will new enhancing errors we're to functions and also minimizing boosting inventory procurement, improve departments, an finance, needed real-time and to organization. much as With integrate and franchise integration streamlining production to provide a growth operations, strategic for on such data. across processes management, throughout
changing dynamics. So quickly adapt can more market to we
for other include Two initiatives loyalty small of store of just loyalty fiscal the total ensure working during We're future. the program in XX active more this our We're to and forward to rollout a implementation updates strategy. consistent key and good phase our in network. network. 'XX across business sharing progress e-commerce RMCF's making look fraction with smooth Today, the closely a and consultants stores, a customer is program transitional
business, an up channel to store. our Our an is of sales an unit plan. e-commerce team growth sales driver revenue of company-owned important our We've independent e-commerce a similar set as
traffic. the revenue traffic We're the All create early store of to drive designed initiative, details know, complete physical for the increasing to intent with share be in plan to e-commerce important to and our We're locations. e-commerce our laying business brick-and-mortar this about large still presence a to that contributor foundation but store-level an to complement e-commerce growth locations. our managing It's and profitability website seamlessly will with from should integrate we our future. expect you
as occurring and to the company momentum by starting shareholders. forward brand personnel visible from and We're within improvement to see all our our store and focused for franchisees encouraged making We're of that lead execute both value we're new sound and to develop long-term long-term across network continue intensely improvements. our business of today we across our creating will on strategy. decisions enhancements openings path to increased the summary, operational In and
said, to over results. to financial I'll walk through that turn With our Carrie CFO, fiscal now it you QX Cass,