Thanks, of our strength great of good products go-to-market. YETI our and first Tom, and XXXX, wrapped a brand, morning. half showcasing the our global
return Day our the quarter number for of a products. and the summer, key perfect includes have Mother's we second the including Day, in and As Father's past, highlighted creating brand moments, intersection of a
year expansion These sell-through, our will our particular, our to wholesale second and into be and coolers, our creating across be we seen our portfolio, half and believe efforts in global impactful, drive focus Complementing the in in continue innovation on to going engagement portfolio. performance. proved beyond. social we our sentiment Drinkware are Our of the coolers, momentum what
delivered top & Emphasizing and the X% and International. led top quarter, Coolers expectations this on sales strength line expansion showing last of improvement [indiscernible] gross the significant drove above continued performance brand, by margin Equipment and In excellent we we of year. and growth, the
team the I neutralizing of environment. that the result seeing risks for and these managing thank are gross chain in would pace momentum high We efforts like for dynamic us the ongoing year. end margins anticipate supply puts deliver to we to the our full on record and the
line line. the while and investments top to to our margin upside also growth Our gross continued and bottom execution support delivering long-term strategic
ample to to As categories, reason we half channels product second move and across be the geographies. encouraged the have we year, of
the present While macroeconomic that we being mindful of expect and year. the remain geopolitical complexities through to
focus can of remains face being controlling to uncertainty. respond nimble in on and we effectively what the prepared and Our
means key of we For This products. to logistics product investment across Asia addition team roles Addition and in capabilities footprint to support the the delivering of also our our so YETI, that efficiently offering. our begins global and our and It engagement commitment manage regions approach and expanding investments build-out includes to uncompromising our Europe. scale globally can to customer always to with a our business. leadership
the strategic global continue diversification we drive our Additionally, to supply. of
Today, products to primarily Drinkware tied China, of related total approximately our from portfolio. to goods XX% of sourced cost our is
also soft our supply began in we our have including our optimize that Drinkware to we As with beginning At chain automation and with goods. our we indicated previously discussed, partners. process journey base improvements we supply transformation XXXX, started efforts major time,
began our out XXXX, model production As for outside mentioned proved we in and successfully Drinkware location first of China. our early
location online for XXXX, performance a expect non-China We to are initiative pleased and with second year-end the quality this of Drinkware. bring and by
be we expect that will located global year, China. Drinkware approximately this of XX% As of production our capacity by a result, end outside the of
opportunities believe other and base. this to we reach forward our further, can diversification greater we supply initiatives, program global of As extend we scale, providing and look
the allocate to specific to roughly Additionally, reside China Drinkware XXXX, production of flexibility markets our half end to of support have plan capacity of we capacity growth. By for to our we will that expect the and outside cost end available global optimization.
a Going this anticipate of for continue diversification opportunity forward, and business. the the even meet to YETI. to This further we scale to needs will been has priority be significant
dynamics. a growing is here we while when clear, as to us business, to making of decisions of address the these scenarios to right and focus work we Our global in initiatives range flexibility started landscape. mindful expressed geopolitical the our support global give on we long-term cost maximum tariff To future XXXX, will designed be being
extending to our access is our Moving our these reach consumers. efforts Many rooted a communities brand in to our focus and we the broadening constant global are for support. strategic of priorities,
who have to audiences. true but this range We methodically varied, evolved are while we often connected staying focus across of a
pursuits heritage these of the equestrian Western foundation very where A the deep past the have in built For years. natural instance, few a community, YETI lifestyle. has is thoughtfully we over global built extension
start is establish natural case, identify being was ambassadors. competition have used product how product as In contributes a and with with to address relevance. global built We then established relationships our and and organizations which of partnerships to retention. equestrian storage, our [indiscernible] such this sustainable Many XX and communities when is these thermal hydration, U.S. This use, we to organization we key we aligning through a relevance. how supporting
of a social connected a our recent similar broader This organically We've including highlighted existing products and our our approach These driving approaches high home [indiscernible] professionals PGA to across global hands has abroad. community with earning both relevance press way XX the golf, interest taken and their a stage. mentions golf. customers, organic drive making touring tours, range into and products across and the network new by CADE led the on in building of to and partnership LPGA using at with
continue ambassadors with skiing, look culinary. brand and network our of In and to have with climbing ambassador to focus will extends across to focus the new X we world as over be year-to-date, time. Overall, represent international Europe, global a XX% nearly to we significant the well. our as extend snowboarding, ambassadors regions now Our new total partnered
Speaking the we John were sports in see Summer Olympics of excited of Paris in X to in Alex Florence and compete including and [indiscernible] us at John ambassadors, Simmers surfing Katie climbing.
some incredibly are with to We partner proud what they in the do. of best
the Launching license [indiscernible] to NFL YETI's by into and XXXX establishing continued this Cowboys our key XX as we NFL been and to the signed look all cooler programs. licensing and coolers for also building soon up be drinkware is [indiscernible] partnerships our team. Dallas further this with will to licensed NFL Under fans to teams. through the with We're movement our able to agreement, sports purchase excited has and supported official announce agreement newly licensing we NFL. first us team of drinkware forward season, this beyond. partnership program move the as officially
a deals that new the of to X leagues build These includes global pro range in the foundation now U.S. on partnerships. of largest sports addition a wide in
linear the range leveraged awareness in quarter position market, playoffs our in and our delivered live previously in innovation, we on and extend product on we mentioned with full and to Cup brand and a TV, games strong category our across as sports, this reinforced the crossfit heritage coolers focus soft the audience. as and innovation integrating media streaming campaigns channels a hard of consideration, Looking Stanley leadership and coolers online in including range coolers we of our at placements
delivered around these prioritized education conjunction innovation these have with messages cooler these products to our how products, hard category. we We efforts, the the In category. why bringing and while reinforcing redefined
in and with wheeled personal the side, the First, quarter. the Roadie in XX Roadie XX later
demand with see the our Roadie launch in cooler lineup, price of working are recent point. We opening to and our the strong XX, an are smallest the featuring signals for We excited product most build hard this supply. attractive $XXX the early particularly
the some up we persistent throughout of well and ultimately back also use our within category higher around a in quarter perform which cooler despite half cooler our highly the soft market cooler of the later are spending, as and optimized expectations, products containers. Overall, we our first durable food this introduce organization and believe coolers, stand-alone. year. our filled hard saw will year, the for for our exceed narrative complement ecosystem and set us we To ticket the storage will These
on On the first YETI and the equipment the designs a track integrate quarter post We've starting team. long-term are roughly we year X road continue the side, robust [indiscernible] mystery the to in launch range new products to and talent category with acquisition. a map XXXX, of for established of of
highlighting are of mugs. and This strong number We're new industry products and the consumer stackable continue broader tumblers evident demand. expanded the French new to our in strong which particularly deliver, press, additions Drinkware, including sentiment beverage receptivity with seeing a that excellent social received to also straw In the opportunity space. was accolades, food our and
Our starting the year, cookware line products. of of will the category the continue second of with in half expansion our first introduction
$XXX. be will YETI world, which in We prices will YETI for of the to opening this our the forward. be later we X ranging planned, will the space introduce opportunities door broader and believe $XXX initially cooker sizes [indiscernible] As in in cast going month caster iron culinary from best this direct available with the channels
Great leading product of products in built within supported is extending by leveraging fit of network will channels a through DTC reach expansion design. wholesale and with our ethos durability, impactful any Importantly, partners to ecosystem and strong a the market our range performance channel. of YETI
the of these our of demonstrate impact cards DTC quarter second the on strength gift channels. balanced business, Excluding results our
full in the card business. As our expected, gift the we e-commerce saw impact comparison of
the we value saw quarter, be and order discerning we their purchases. per by In units average transaction. to consumers with we the positive as in trend to pleased expect continue were
continues emergence continue our our to sales positive strong caution C&E. driving and corporate provide order in included corporate in volume across business, spending. and even to the we business Amazon see though Our in international Growth U.S. Marketplace Drinkware growth of reach, signs of
focused unparalleled of on our quarter. are of on track announce grand end Canadian Within We excited retail store reach year Calgary. We delivering locations of second opening our customer and Kansas first remain during to XXst City by today's XX experience. the an added incredibly our to retail the stores, we the YETI store in outside we're
positioning strong consideration highlighting brand's positive buying healthy our demand In season we've summer channel, balanced wholesale categories, the the saw and channel. for across inventory and levels our across the maintained we
we with in broadening and our partnered existing thoughtfully As experience continue we our our opportunities to have globally new match of accounts range accounts, wholesale product categories. with new build that brand highlighted recent quarters, explore
growth travel. also relevance our and growth for Our to opportunity playbook continues that and showcase YETI. reinforces It the international brand
the this during total bullish XXXX period. to a increased XX% the of strong XX% regions. ramp last to Asia and XX% little across opportunity, revenues as as reach we begin from period our for Europe in approach Europe International growth our more our XX% [indiscernible] gains Providing channels. incredibly color posted a mix and We're business, particularly XXXX. on year continuing existing to in on
We also the during made several foundational quarter. important improvements
U.K. the the service Netherlands are to in our providing year. First, customers. in of we efficient in more following [indiscernible] successfully similar operational transition network work facilities completed our Both the a last
new And driving this our is opportunity. are focus Director excited relatively in to as still a look second, we're we addition and what brand With scale productivity, excited Europe his region. the building with to of on untapped EMEA add as Bergin our Martin we incredibly Managing
both meeting momentum, see outperform we with channels. Our customer, our The market. meaningful is need extend continues for corporate the where in [indiscernible] the and business sales. the we a of here e-commerce Customization leading area to Australian on is Sports with still opportunity. staring debut expectations remain sports premium urban step focused another recent the across an for the opportunity retailer To key Rebel
the reach and continue In expanded Canada, match offerings U.S. to drive we our to of the product omnichannel
to share across impactful North America. Additionally, spend opportunities we brand are finding
Cup we brand amplified our With both was American that showcased with Stanley team playoffs. ran the [indiscernible] product mentioned, highlighting This the and throughout As NHL YETI a and Canadian in the boards a license. Finals. marketing campaign combination the around brand of
Canada performance challenging, encouraged capabilities our at to progress largest our remains scaling the traction accounts. our are growing customization we e-commerce environment wholesale we the our sales. making and While of sell-through business, Australia, corporate also by Similar the in including were
and and first opportunity the I'm the of the proud I look and of year profitable brand ability the deliver for immense and accomplishments their to team of our front our at us. strong in YETI drive half growth.
incredible considerable in ongoing we see the focused challenges balance the market, P&L growth in strength our while investing Given the of the remain sheet, on all and we highly opportunity globally. managing our and
over call the turn to and Mike like to to outlook. results would updated I Now discuss our