Yes.
back a take me and a answer step little Let that bit.
an that in way environment promotion, promotional the about -- take I'm it's years levels frequency is I you that normal. more to where whether XXXX. going what is discounting all it to see or normal over the environment is And but back at over in where the to of just back was of discounting is of to the and or back we're we depth yet X not so, normalizing, -- look would getting last that As say the
the would our for I same say structure. margin And
our if about operating a So the same our were is guidance are But is as our just and higher at than gross the downs that same about business larger. structure margins, gave, they little at look ups maybe years margin the they're you there in actually there you ago, XXXX. quite always our a margins, level, and versus X the we look And if are. margins, given bit
the the that highlighted is the we little from bit where us remarkability driving or making so XX% whether sure go go is food responsive Jon just here And which through in really cereal where are we're pet And is a what for. Dana through from [indiscernible] up answer framework. question here? needs. to new do about it's through consumer talked And And consumers consumer view highlighted [indiscernible] products, activity promotional back in or are or campaigns, you looking to which we
think And normalize. environment to the will we think -- the so I continue environment
As inflation. you there's say, [indiscernible]
higher said X%, to to was we X%. X% inflation, now our about X% X% Our is as It's we slightly said than it And before. productivity X%.
actually So our it is than productivity was. slightly higher
to maintain of our and we of feel to this I our tail so get margins you growth. about increasing middle to And what the time. [indiscernible] of about accelerate to really our ability know, good want the same level growth competitiveness The and we've at P&L in is done
end At the it's the dollar growth. of about day,
the and we're activities slightly up feel growth over of we're taking to our the faster market the if drive pound than taking at is tends see catch we're growing we about activities, right things we the moment. Our increased that But and growth consumption. one is time the things great doing share to
started where in significant way, start QX. dollar, in gains. It from the were quarter, we the in second Look quarter. by volume In share XX% second market quarter. It gains on half. our it and the in XX% the increase And second actually back started the doesn't at
in wait us metric. don't confidence have we to that to improve, started. our half the that's So what competitiveness back for until gives but And it's already
the higher. a investments Yes, are little bit
is by that to beginning it share you our spending. even It's with higher acknowledged. broad. investments, And at investment year. return we're investments, And which which what the anticipated are investments, market are levels for of is So encouraged just But we a that the the and is the us is it's say if return. slightly very get results, not than