Yes, absolutely.
to year, say planned half in to due second of had be quarter I'd along All the encouraged growth are weaker roughly for QX So we first that a to stronger had than lapse anticipated range. our category expected be that than well we or the us also continue of better see all, programming. X% as QX. And takeaway to we as timing we as the first both half we
Given shifts both to QX that we we that also and And to shifted year saw quarter, of certainly, was from that programming on rescarable we where some a prior then was shopping an QX.
That continues share perspective the in in at some where in seasons, programming were sweets were be lighter bit sweets. category of said, had share buying they strong. pressure I what QX, perspective. under-index look also we the is consumers from than and and and certainly a terms area we a that areas the If timing of anticipated
we back biggest reduction key look well And retailer significant spoken we we as trends launch developed. in of offset kind club as about -- that merch, course, that in continued have reduction had As the the with in pressure which reverses factor pressure where of less weakening is innovation hit the channel cetera, to in an us the incremental finally, the take home that.
We uptick new back saw Shaq that really with C-store then the -- of help of past, we're some particular half, half. the think forms, in going C-store we those et given at at
we'll going progress the of we So as look we visibility position merch half, the key the strength that we for and be us. a have we have going we're to retailer, perspective, feel have Certainly, good Reese's big programming Reese's, sweets. in on back in several our plus know that into from the reduction an at at advantaged about retailers. that lapping innovation That's to
also share seasons. a second And big half first are half, we to look player at season, as we
back Easter have strong half. with First we a to the season, and half in seasons visibility the short had weekend
So we well. know share that that, drive as will