you, you, from I hope last good U.S. Thanksgiving Piero. our enjoyed and Thank Kevin, afternoon thank week. audience morning, Good to everyone. a joyful
development year, on focusing the this the of brief illustrate quarter. So let me third
a been given quarter that the year you XXXX what below As using reported same below in comparison, XX% the last have we keep significantly and we reported we of of sales third the the cycle. as period have what seasonality in last seen, parameter in
amount for EUR between XXXX benefited the equal previous million important XXXX from still a to detail backlog. quarter difference to It's XX.X because significant
demand you us XXXX a that industry busy remember, to unprecedented the as the we top COVID, to that in struggled will during in helped line. did backlog the And resulted all spike in the due of in aftermath fulfilling the the As demand. keep
quarter So the with, has compare up quarter been third XXXX, of XXXX normalized a if decrease we third let's say, XX%.
has with and that our The consistent us some very which unbranded is component strategy, much of our the is component but is clients business. business, clearly will of our I leaving more partially say of been because affected,
reminder the a might As of also not in But historically, branded participants was large group. brand is for Natuzzi. Natuzzi, the now which coming know those of the producing brand Natuzzi so that unbranded was with floor out retail depth retailer factory on so sold products, product it -- a without
at total, third sales, look we the in at branded If company branded XX% XXXX the of roughly. unbranded we and quarter closed
it almost the the say compare sales increase at XXXX, almost brand the percentage are an whereas third if was in quarter would entirely I of to points. so Natuzzi, XX%, we XX of done percentage happened what So under
retail This which is, not unprecedented despite a the become times confirmation branded we to strategy, and long-term is are I will spot we from that our some deviating company. more, live, a
That's the in Of the our fully is want why carry years -- marginality. to reason XX also leverage course, of the direction and business higher that we component invest. way the heritage of which
in in important flow, so that than of been order, order have we has weekly Another terms the in is resulted XX this would the fresh out XXXX. that like that year, a week flesh higher of sense I since year witnessed element we the previous change what to receive direction
same were the which reporting the sequence, fresh order XXXX now period flow So XX are is XX, period. previous for interrupted of that we where cycle week XX the we below weeks of in And or are previous orders right above a closing year. months
now I to it's early believe XX for turning we But let's weeks, structural, that. see point. that that is think say, reducing are to if say too it's I encouraging
Another focus XX.X%, as marginality, the This above been is in our management, so which gross happened our the is which extent again with important, margin, a at the restless cost that's a on absolutely I consequence has years. that volumes fixed discipline to pricing last element, which the disadvantage comes we X testify absorbing to compensated factory. large average because is believe over lower and of our with cost what the reported
of sum EUR of course, put it what to a the I achieve. which, equation to of in the in those, loss say, led let's operating not we X.X useful it's The perspective. elements wanted of loss, to million. believe still quarter
loss EUR of loss sales. of reported in sales million with that XX.X in EUR million achieving compared instance, million EUR but XX.X EUR X.X a million reported X.X For with XXXX
that more that EUR in X.X adding XX So were million we losing million. sales, EUR means XXXX,
year, This XX EUR losing EUR with million are less. we X.X million
growth our directionally a strengthen so So to for come we working actively cash lower and are model working have on doubts our have asset happen, to I that no believe better that we we and a that when better a that our breakeven give you back, and sense are profit will and that operating will conversion.
proof of even is, Also, in to been previous resilient it year. like the model EUR this circumstance positive. X.X has extreme cash. again quarter From we're under the operation, million, our EUR compared is self-financing. a by been has that witnessing. is to Talking negative one And million a way, which X.X a positive this cash of Resilient
X we and -- strategy. but quarter our later, And X.X from retail; in in continuing in deviating our we brand in and restructuring even not discuss this our this are our priority side, and one EUR us: the on yes, long-term even basically quarter, invested sorry, on retail long-term will EUR factory. modernization million are of We enhancing modernization of for factory, the other side, restructuring which million
for crisis we in which, are living contribute. in humanitarian I is, additional we industry, not the say, evident, are, East, are everybody this the witnessing demand. as which you very Middle quarter course, we a of soft where, as does the know, us believe So only addition, are a would for I still of in is highlight this not humankind, unfortunately, the but circumstances
equipping are ourselves this we a growing our even resilience ensuring of that the of ] that's monumental sure been imagine, XX has sheet Natuzzi, strength which or balance cost [ and years' heritage focusing can difficult, series get As and you how make on structure. out of stronger? through crisis really So continue to we're can and our
the We our are continuing units, force a which front. just by Since of of on quarter. reduced sense to XXXX, restructuring we XXX compared, working acceleration, past with XXX give the
is because in the X another our we that reduction, important So go people. we are XX net notice let I in to our meantime, organization. quarter, strengthening This think
we are So changing the blood.
million come name collaboration good started Williams, from make Just addition, the a Brian managing last it Mitchell this strengthening retailer. quarter crisis for in through retail. now a a $XX called business Gold very that a our approach gentleman with Retail quarter collaborated but Division actively this Bob definitely + of to didn't Brian and to here has stores And been Waidelich, we is keep with the was which XX with our Global
the efficient. to we the that an same example we use believe brands, make our time, growth at investing this in and since business are working uplift we But strengths ensure the competencies. as are, I to our more deeply of to So
decelerating The been the have retail front. has been other area where we not
from in you this of sorry, traditional investing I'm capacity keep of X million of to retail. feet retail players dimension, one apart, of opening the during So the a -- first in of square since I U.S. the crisis X.X course, year, somebody been X.X million commercial large open square But challenge or about we've surface. every meter has find that box. courage to that talking retail
strategy. know, still is America central As to you North our very
Diego, flagship, means X,XXX Natuzzi primary square We location present. In opened, been cities, where we not and were so inaugurated or Atlanta, fact, three five feet with of which has and new Houston new above. stores, Italia, surface San
a store with really we to Manhasset. connecting Hamptons, flagship. in Mile, I the fantastic hope a visit opened our one is the the chance locate [ a you It stores. Miami will ] have Miracle on it. And We
franchising opened XX we addition, In stores.
containment, on not on accelerating the focus for said, same at I as we what but the So platform growth meantime. cost the should be de-focusing time, in
the working asset. our is are dismissing we of of to increase strategic way investment capacity Another one
been past calls. those on explicit our have intent in We
us becoming real. really further been Board, light with have discussing are those our gives green to the continue which We which some discussions, of
heritage have is one As our this million before, selling, considering, give fields detail, X.X and further square that still I means most including Mario tannery, respected consider in Other we which architects still the that including some living, we famous mentioned fantastic might feet. of is by [indiscernible]. a assets are cannot and Bellini, and Natco, which designed the I of you location nonstrategic a we with which Point, really iconic High asset,
be accelerating really a potential been decision our that This buyers. active especially So core a ongoing consistent discussion that do geography, those where is main materialize? process What consensual America; which will with means we two Again, has going journey. proceeding restructuring. has priority very our been if in priorities: materialize, retail and that's again with our forward. our Board North If a that, and should there discussion proceedings
solar like of closing, quarter, from is the really to would takeaways the for this to I more key which give messages I perspective. would year, calendar closing, least this three are say me you In a of but going that at
obvious. market the still So is challenging. That is
some should celebrating capacity our we cost and not unsaturated because to been period and increasing XXXX. which marginality, capacity we be is increasing managing by of achieved of points think this higher a during I compared resilience has obvious, percentage XX achieved
is, don't which me not over-comment third branded a conversation are message consummating on which long-term that in are focusing from often for notice this same that period The numbers together. I point, believe, from restructuring. had is to key year, came we week strategy, is versus to XXXX, we the the and green previous again the And second is our that is I but reporting of we which XX the retail want encouraging deviating question
Piero, part third here you specific aspect and Q&A. Carlo some interesting stop let sheet. of illustration balance this So results. more on will of stop element But our for for provide questions let quarter me on initial with Then P&L here of initial me and we